10+ Back-to-School Marketing Ideas & Trend 2024

10+ Back-to-School Marketing Ideas & Trend 2024

As school time is getting closer, businesses want to make the most of this busy shopping season. You can find lots of opportunities in things like school supplies, clothes, electronics, and accessories. But how do you make sure your back-to-school marketing ideas are special and get noticed?

We have a guide that will explain everything you need to know about back-to-school marketing, especially what works best. Let’s explore all the important information together.

Online Shopping Trends

If you’re planning to do your back-to-school shopping on the internet, you might come across some deals as early as June. However, the best deals typically pop up in July and August.

Online shopping is getting popular for back-to-school, so stores need to make sure they’re good at selling things online when the shopping rush starts.

Most Popular Back-to-School Products

If you’re planning to shop for back-to-school items online, you might find deals as early as June, but the best ones usually come in July and August. Online shopping is getting important for back-to-school, so stores need to make sure they have a strong online presence for the busy shopping season.

Now, here are some popular back-to-school items:
  • T-Shirts: T-shirts are a classic choice for back-to-school. They come in styles for men, women, and kids, and you can customize them with school logos, fun sayings, or cool patterns. They’re also affordable, which is great for businesses on a tight budget.
  • Jerseys: These are popular among sports fans and kids. You can customize men’s, women’s, and children’s jerseys with team colors, school badges, and even the student’s name, making them a great addition to any school outfit.
  • Hoodies and Sweatshirts: When it gets colder, hoodies and sweatshirts become essential. You can add cool designs, school emblems, or positive messages to them. They come in styles for men, women, and kids, so you can cater to a wide audience.
  • Backpacks: Backpacks are a must-have for students of all ages. You can personalize them with school colors, logos, or other cool designs. They’re also a great way to promote your business since they’ll be seen by students all day. Some even come with features like USB charging ports and laptop compartments.
  • Drinkware: Mugs and tumblers are practical items that students use every day. They can be customized with school colors, logos, or appealing designs. They also make great gifts and promotional items.
  • Hats: Hats are a stylish way to show school spirit or add a little flair to an outfit. You can personalize them with school logos, colors, or unique designs. From baseball caps to beanies, hats also provide sun protection and can be popular during the back-to-school season.
  • Additional Trends: Aside from these classic items, it’s worth mentioning that tech gadgets, eco-friendly products, and personalized stationery are gaining popularity. These items offer more opportunities for customization and can align with various marketing strategies.


Back-to-school marketing ideas

1. Define your target audience

Before exploring back-to-school marketing strategies, it’s crucial to identify your target audience. Who are the key players in back-to-school shopping? Drawing on reliable data, we’ve pinpointed six primary types of consumers engaged in this seasonal purchasing.

  • Millennial Moms:
  • Moms with Little Kids (under 12):
  • Moms with Teens:
  • College Students
  • Wealthy Families


2. Start your back-to-school campaign on time: Timing is key

To do well in the back-to-school market, you need to get ready fast and put your marketing plans into action at the right time. You should figure out when the back-to-school season begins in your area. Even in the United States, the first day of school can vary a lot from one state to another.

Research shows that around 54% of college and school shoppers begin searching for their supplies in the last two weeks of July. So, it’s a good idea to start your marketing campaign in late July and early August. During this time, you can connect with the most people, catching their attention when they’re almost ready to make their purchases.

A Marketing Calendar can make a big difference in organizing your marketing efforts. It’s like a map with important dates marked for each month, ensuring you stay on top of your marketing plans all year long. For the back-to-school season, it means getting your store, promotions, and customers prepared well in advance.

3. Promote bundle deals

A great way to make the most of the back-to-school season is by offering and promoting bundle deals. Back-to-school shopping can be overwhelming for many people because there’s a lot to buy. You can make it easier and attract more customers by creating bundles of essential items.

It’s a smart idea to collaborate with local schools, parent groups, or organizations to create these bundles. Tailoring the bundles to meet the specific needs of these groups can not only increase your sales but also enhance your brand’s reputation in the community.

Before putting together these bundles, it’s important to understand who your customers are. Parents, teachers, and college students have different preferences and respond to different sales approaches. Identify your target audience and adjust your products, styles, and sales strategies accordingly.

4. Follow trends

In the super quick and always changing world of marketing it’s important to stay updated on the latest trends. These trends can be found across various platforms, especially on social media. If you can effectively ride these trends, you can significantly increase your online sales and make your brand more visible.

Global trends, like viral TikTok dances, songs, challenges, memes, and more, can have a big impact on your back-to-school marketing strategy. Incorporating these trends into your campaign keeps your brand current, grabs the attention of your audience, and gives you an advantage in a competitive market where many companies are selling similar products.

5. Offer student discounts

Offering discounts for students during back-to-school shopping can make a big difference. Students, whether they’re preparing for school or college, often look for good deals and appreciate businesses that offer discounts. By providing some great deals, you can attract these budget-conscious shoppers and boost your sales.

6. Run social media campaigns

Social media campaigns are a fantastic tool for your back-to-school marketing efforts. Platforms such as Instagram, Facebook, and TikTok provide you with a great opportunity to engage with your target audience, increase brand visibility, and boost sales.

You can use these platforms to display your products, advertise discounts, and share content created by your users. For instance, you could encourage followers to post pictures of their purchases with a tag featuring your brand, or you could organize a fun contest where people create short videos featuring your products.

7. Partner with influencers

Influencer marketing is still a great strategy in 2024. When you partner with influencers, you can reach their large group of followers, increase your brand’s visibility, and gain credibility. This approach works particularly well for back-to-school marketing because influencers can showcase your products in an authentic and relatable way.

Whether it’s clothing, stationery, tech gadgets, or other school supplies, having an influencer feature on your products can make them seem cooler. For instance, you could collaborate with a fashion influencer to showcase your products in a ‘Back-to-School Outfit Ideas’ video, or you could team up with a beauty influencer to create a ‘School Makeup Tutorial’ while highlighting your products.

8. Create unique packaging

When it comes to back-to-school marketing, don’t underestimate the importance of unique packaging. Creative and thoughtful packaging can make your products stand out, making them more memorable and appealing to shoppers. It’s not just about what’s inside the package; in today’s competitive market, the packaging itself can be a significant way to make your brand shine.

In 2024, as consumers continue to seek personalized experiences, your packaging can reflect your brand’s values and identity. For example, you could use eco-friendly materials to show your brand’s commitment to sustainability.

For back-to-school products, think about designs that would appeal to students. You could use bright colors, fun patterns, or incorporate popular elements from pop culture. Packaging that can be repurposed, like a pencil case or a reusable bag, can also be a big hit.

9. Run a giveaway

Hosting a giveaway is a fantastic idea to attract more attention and engagement during the busy back-to-school shopping season. Giveaways not only excite your audience but also offer a great opportunity to promote your brand across social media.

You can give away various prizes, such as popular back-to-school items or exclusive discount coupons. Additionally, partnering with another brand for the giveaway can expand your reach and make the prizes even more enticing.

10. Back-to-school email marketing ideas

Back-to-school time is a great opportunity to connect with your audience using smart email marketing. You can combine helpful information with sales promotions in your emails, offering people both valuable content and incentives to visit your website and increase your sales. Here are some excellent ideas for effective back-to-school emails in 2024.

Each email should begin with a friendly greeting, provide useful information, and include an enticing call to action. Remember, if your content resonates with your audience and is relevant to their needs, you’ll engage more people, build loyal customers, and ultimately boost your sales. So, a well-planned email marketing strategy should be a central part of your back-to-school marketing plan in 2024.


The back-to-school season is full of opportunities for businesses to do well. Remember to partner with a reliable fulfillment service like Optamark Graphics.com to streamline your operations, ensuring that your products are delivered quickly and hassle-free to excited students and parents!

We’d love to hear from you! Request a quote or schedule a call with our representative by filling out this form, and we’ll be in touch as soon as possible.
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.

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