12 Tips For Designing Promotional Coffee Cups Your Customers Will Love

12 Tips For Designing Promotional Coffee Cups Your Customers Will Love
12 Tips For Designing Promotional Coffee Cups Your Customers Will Love

12 Tips For Designing Promotional Coffee Cups Your Customers Will Love

Coffee mugs are a great way to promote your business! They make a lasting impression as they stay on your desk for a long time. And when your customers use them during their morning tea break, they’ll positively think of you!

Here are 12 tips for making coffee cups that your customers will like:

1. Make it stand out

Make it stand out

Pause for a moment and think about your favorite mug. Is it bursting with colors or adorned with a cute message? How comfortable does its handle feel in your hand? And, how many years have you cherished it, taking it along with you on your daily adventures?

Now, as you brainstorm your mug design, remember to make it special and unique in some way. This will ensure that it leaves an even more significant and long-lasting impression on those who use it.

2. Choose dishwasher-safe materials

Choose dishwasher-safe materials

Regrettably, not every mug can handle the rigors of a dishwasher cycle after a hard day’s work in the office. Some folks might still attempt to toss them in, but the outcome isn’t always pretty – sometimes they come out in bits and pieces. To make things easier, go for convenience and pick cups that are sturdy and not too delicate or hard to clean. This way, you’ll have mugs that can endure the dishwasher’s wrath and remain intact for longer.

3. Design a custom print

Design a custom print

When working on your mug design, think about its size, shape, and color. If you need to improve at design, it’s a good idea to reach out to an artist or designer who can help you with that. Remember, you don’t have to stick to putting your regular logo on the mug’s side – feel free to get creative and have some fun with it!

4. Go big or go home

Go big or go home

Bigger mugs are quite popular for a few good reasons. First, they make it easier to mix in milk and sugar without making a mess. Second, they feel more comfortable to hold. And lastly, they allow you to enjoy more of your favorite drink. So, if you can pick a larger mug style, we strongly suggest you go for it. It’ll make your coffee or tea experience even better!

5. Save money – limit colors

Save money – limit colors

Coffee mugs can sometimes be pricey, and it makes sense to want to cut costs. One smart way to do this is by using fewer colors in your design. To still make a big impression, consider using distinctive fonts or simple line art prints. Hand-drawn designs, especially, often look fantastic in just one color. This way, you can save some money without sacrificing the appeal of your coffee cups.

6. Add a box

Add a box

To make your coffee cup feel like a special gift, consider adding a box. Not only does it give a nice touch, but it also protects the mug until your customer takes it home or to the office. Getting boxes usually only costs a little extra, and you can choose between plain ones or ones that match the rest of your marketing materials. It’s a thoughtful way to enhance the overall presentation.

7. Hand them out during the holidays

Hand them out during the holidays

Since there are plenty of gift-giving occasions throughout the year, like Christmas, Valentine’s Day, Easter, Mother’s Day, Father’s Day, and more, it’s a smart move to keep a stock of cups ready. This way, you’ll always be prepared for these special moments. To make your gift even more delightful, you can pair the cup with a sachet of hot chocolate mix, a bag of coffee beans, or some lovely tea bags. It’s a thoughtful touch that will make your gift stand out.

8. Make it funny

Make it funny

It’s important to keep in mind that not everyone will love your design, but don’t shy away from taking a chance or adding a playful joke. Surprisingly, even the silliest of jokes can seem much funnier when they’re printed on a coffee mug. Just be sure to consider your audience and avoid anything that could be seen as offensive. Finding the right balance of humor can make your coffee cups even more enjoyable for your customers.

9. Make it beautiful

Make it beautiful

If you want to go in a completely different direction, consider creating an exceptionally beautiful cup design. This approach is particularly effective if your business is in a creative field, like photography or web design. Artistic and visually appealing designs can leave a lasting impression when they’re printed on the side of a cup. So, don’t hesitate to try your hand at crafting something artistic and unique for your coffee cups. It can truly set your brand apart.

10. Consider a handy travel option

Consider a handy travel option

If your customers are frequently on the go, consider choosing promotional coffee cups that are designed for travel. We offer various travel-friendly options. You can take these cups to your favorite coffee shop, and they’ll happily fill them up for you. It’s not only convenient, but it often comes with a discount. Plus, you’re also helping to reduce waste and being environmentally friendly by using these reusable cups.

11. Quality over quantity

Quality over quantity

It’s important to remember that all mugs are not the same. While it might seem cost-effective to purchase a bunch of inexpensive cups, think about the value of higher-quality ones. Better quality mugs tend to be cherished and kept by your customers for a longer time. Cheap custom mugs often look and feel cheap, and they aren’t as durable, so they are more likely to break sooner. Investing in better-quality mugs can lead to greater customer satisfaction and longer-lasting brand recognition.

12. Brand, brand, brand

Brand, brand, brand

One crucial thing to remember is to include your brand somewhere on the cup! It’s surprising how many businesses put in the effort to design great merchandise but forget to put their brand on it. Customers like to know who made their favorite mug, and you want them to remember your brand for a long time. So, don’t miss the opportunity to leave your mark on the cup – it’s a small detail with a big impact on building brand recognition and customer loyalty.


By following these tips, you can be confident that your promotional coffee cups will get people talking. If you need assistance picking the right mugs for your business or creating an amazing design, don’t hesitate to reach out to the Optamark Graphics.com team today. We’re here to help!

We’d love to hear from you! Request a quote or schedule a call with our representative by filling out this form, and we’ll be in touch as soon as possible.
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Optamark Graphics
Picture of Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.

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