Promotional strategies have developed over time in order to be able to create the space you’ve always wanted for your business. By creating communication between the seller and the buyer, promotional activities are quite useful for a business’ growth. Depending on the promotional strategy that you find appropriate for your business’ growth, you can choose to go for general advertising through posters with the help of Stamford’s printing services or social media marketing with the help of portals like Facebook, Instagram, and Twitter.
Every promotional strategy is formed as the outcome of a mix of a few different types of promotions. Based on the outcome you’re hoping to receive out of the plan, you need to work out the best strategy for you. The 7 different types of promotions that are followed in the process of building a brand’s image are:
Personal Selling: The very first form of promotion. With the help of person to person conversation, products and services are sold with the help of persuasion through either phone calls or face to face interaction of a company’s representative with a consumer. While cars and office equipment are sold through telemarketing, call centers are the perfect example of inbound marketing.
Digital Promotions: All forms of promotion found on the internet are part of digital promotions. Online advertisements through SEO, content marketing, social media marketing, PPC, affiliate marketing, etc. are all part of digital promotion. Although these tend to be cheaper and faster to create, the impact created by this form of promotion can take time to be impactful.
Public Relations: The maintenance of a public image with the help of non-paid media is known as the process of performing promotion with the help of public relations. Press releases are the most common method of announcing news, however, it isn’t the only way. These help in protecting, enhancing or even rebuilding the reputations of an individual, company or brand.
Sponsorships: Sponsorships are some of the most common forms of promotions. Every public event is supported mainly by sponsorships. In a sponsorship, a company provides resources and money for an event or to an individual in order to receive publicity and advertising for the same. These are a great way of taking up ‘paid ads’ to the next level since you are able to get the credibility of a celebrity through the same. For example, if a new and upcoming brand were to sponsor David Beckham, their sales would easily reach millions the next day.
Sales Promotion: Sales promotions follow the process of limited time offers, which tend to leave the customer in a position where they need to take immediate action. These include giveaways and sales, which leave customers tiptoeing throughout the process. Whether it’s a free item or an item on sale, most customers are likely to be attracted to a sale if they are shown that they need to pay less than the original price. Too many of these can ruin the excitement, so you should know your limit too. Companies like Optamark Graphics help in getting the best of all promotional products in order to assure that you get the quality you want for the price point that you set. As a screen printing franchise, they can help you get any and every design you need on the product of your choice.
Direct Marketing: While following through with a promotional strategy of direct marketing, the company reaches out to its potential clients by itself. With the help of emails and other forms of media, the company can inform the client about their ongoing offers and promotional details, etc.
General Advertising: General advertisements place brands on common ground. Without concentrating on simply one company, with the help of mass media like newspapers, magazines, TV spots, and billboard posters, several companies can get within the eye of the public with the help of general advertisements. Though these are not targeted, these can help with brand awareness on a more widespread scale.
There are a lot of different ways to combine the different types of promotions in order to make the most out of your strategy. Depending on your targeted audience and what you’re hoping to receive out of the plan of action, you can pair up 2 or even all 7 strategies to get your business recognized.
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