5 Things to Consider When Customizing a Retractable Banner

5 Things to Consider When Customizing a Retractable Banner
5 Things to Consider When Customizing a Retractable Banner

5 Things to Consider When Customizing a Retractable Banner

You’ve likely come across retractable banners at events such as trade shows, conferences, and weekend markets. They’re those banners that quickly grab your attention as you’re standing in line or waiting for your turn. No matter what the banner is trying to convey, a smart and well-planned design makes it easy for people to read and understand your message.

What You Need to Know When Customizing Your Retractable Banner:

1. Who is the banner’s audience?

Who is the banner’s audience?

Let’s think about the folks who will be at your upcoming event or your regular customers at your store. Consider things like their age, gender, where they live, how much they earn, and the kind of jobs they have. Take a moment to notice what signs or ads grab their attention. Think about which brands they’re likely to support and whose social media accounts they follow. By doing this, you can learn a lot from the stuff they usually pay attention to.

It’s also a good idea to think about their everyday lives, what matters to them, and what they believe in. All of this helps you get a better picture of the people who will see your banner. So, you can make sure that every little detail in your banner speaks to their needs and lifestyle.

2. Which size will best bring out your design?

Which size will best bring out your design?

The size of your retractable banner should match where you’re going to put it. If you have a lot of space in your booth, you can go for larger banners. But if space is tight, you might want to stick with one or two smaller ones. Once you’ve thought about where you’ll place the banner, pick a size that makes it super easy for people to read your message. To help you visualize it, you can grab a retractable banner layout template to see how your design will look in your chosen size.

3. How will customers read your message?

How will customers read your message

Most folks tend to read things from left to right or top to bottom. So, when you’re deciding where to put your logo, text, images, and other info on your banner, keep this in mind. The really important stuff, like your logo and company name, should go to the top. Arrange everything else based on how important it is.

For instance, if you have a banner for a sale, you’d want to start with the theme or discount at the top. Then, you can have pictures of the products below that. Any extra details about when and where the sale is happening can be found at the bottom. This way, it’s easy for people to follow along and get the info they need.

4. What images do you want to highlight?

What images do you want to highlight

People are attracted to the pictures on your custom banner. So, make sure to put a spotlight on one product or show off a few items in a neat arrangement, so folks can easily see them from a distance. These images should give people an idea of how your products can make their lives better. You can also highlight details that would catch their eye, like a beautifully made latte or the vibrant colors of a macaroon.

Here’s the key: make sure these images are super clear and sharp. They should be in high resolution and at least 300 dpi. If the image quality is lower, it’ll end up looking blurry or pixelated on your banner, and that’s not what you want.

5. What type of color scheme do you want to use?

What type of color scheme do you want to use?

When you’re choosing the colors for your retractable banner, start by picking one main color. It’s like the leader of your color team. You can go with a color that’s been used in your previous signs and promotional stuff if you have one. But if you’re not sure which color to go with, think about the feelings you want customers to connect with your business.

For example, blue is often linked to feelings of calm and security because we see it in the sky and the ocean. Black is used by luxury brands to show sophistication and elegance. Yellow is a warm and cheerful color, while green is associated with healing.

Once you’ve got your main color picked out, it’s easier to choose the other colors that will go with it. Like, green goes well with white, and if you’re using yellow, you might want a brighter or darker color like red or black to go along with it. This way, your banner’s color scheme will help convey the right message to your customers.

Design Tips for Your Custom Retractable Banners

Creating your retractable banner will be a lot easier once you’ve answered those five questions we talked about. And when you’re designing it, keep these helpful tips in mind:

  • Experiment with Designs: Don’t stick to just one idea. Try out different designs before you settle on the one that works best. You can even take notes on what makes certain designs effective for future banners.
  • Leave Some Breathing Room: Keep your main message and important branding stuff, like your logo, front and center. Use white space to help draw people’s attention to images and important text, especially if you’re working on a larger retractable banner.
  • Keep Fonts Simple: Stick to a maximum of two fonts. It’s a good idea to choose fonts that belong to the same family so your banner looks cohesive and not all over the place. If you’re not sure where to start, you can pick fonts you’ve used on your website or in previous materials.
  • Add a Call to Action: Remember, seeing your retractable banner is just the first step. What do you want people to do next? Give them a clear call to action. It could be providing contact info, showing the event’s address, or prompting them to follow your social media accounts. This helps guide them on what to do next after noticing your banner.


By following these tips and answering those questions, you’ll be well on your way to creating an effective and eye-catching retractable banner.

Customize Your Retractable Banner Today

When you’re done with your banner design, it’s time to get it ordered for your event. You can find customizable options over at Optamark Graphics.com. You have a couple of choices here: you can upload the file with your design or use the Online Design Tool that works right in your web browser. And if you have any questions or need some help, don’t hesitate to reach out to our print experts. They’re here to answer all your questions and assist you with your order.

We’d love to hear from you! Request a quote or schedule a call with our representative by filling out this form, and we’ll be in touch as soon as possible.
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Optamark Graphics
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Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.