The business card is a pocket representation of your business. These little squares of paper can pack a punch in making a stellar first impression. They haven’t lost their charm even as industries are increasingly turning digital—you can still meet potential customers in person, after all!
Creating an excellent first impression is extremely important in customer conversion. A boring, black and white business card with awkward typography immediately tells a potential customer that the business probably isn’t very modern and up to date. On the other hand, a bright business card with arresting visuals immediately communicates to the customer that the business is fun and engaging but highly professional about their work.
Here are six business card trends that could immediately transform your business’ image at first sight:
Having differently-shaped business cards would be the fastest way to make an impression! The standard size for business cards in the US is 3.5 x 2 inches and generally have sharp corners. Consider changing things up a little by rounding the corners or making it circular-shaped—but still keeping it small enough to fit in a wallet!
There are no limitations to your business card. The more creative you can get, the better.
Instead of having a smooth and clean business card, play around with the texture of your card’s surface. This is sure to grab your customer’s attention—especially if they fish for it from their wallets!
Whether it’s etching the text on your business card or using a different kind of card stock, this will definitely invite your potential customer to revisit your card. After all, that will make your card more memorable—and your business will be too!
Having personal and unique illustrations on your card tells customers that your business is a highly approachable one. These illustrations tend to soften the usually stuffy nature of business cards, transforming what is typically a transactional item into something more intimate and unique.
Minimalism had its moment in the early 2010s, but it definitely still has its appeal. Clean and attractive symmetry with some geometric motifs tends to grab the attention of your customer, especially when pertinent information is presented without any obstruction. Colors tend to be kept at a minimum and are complemented by sans-serif fonts. If you want to convey the dedication of your business to its craft while remaining visually appealing, this trend is your best bet.
Similar to minimalist business cards, these involve crisp lines and congruity, but these use only one color. The timeless black and white is still an option too, as this will never go out of style. Sticking to several shades of one color will allow you to emphasize other design elements of your business card while still keeping it interesting for your clients.
Another way to add a pop of character to your business card without obscuring information is by adding colorful brush strokes. This adds a layer of warmth and personality to the cards, reminding your customers that they’re also dealing with humans. It definitely tells people that your business is fun and engaging, too!
When promoting your business during networking events, an attractive business card is a surefire way to make people remember you. It’s basically a foldable piece of advertisement—one that could give you more business with its use!
Optamark Graphics is a full-service online printing and marketing agency with offices in the United States and India. We offer all types of printing, promotional, or signage product needs. Have anything we can help you with? We have global support around the clock, so be sure to drop us a line and we’ll see how we can help!
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