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Using Promotional Products To Elevate Your Sales And Developing a Strong Customer Base

  • 9 months ago
  • By optamarkwp
  • 3 min read

Question: How can you use your current customer base to increase sales and build your future customer base?

Answer: By using the most cost-effective form of advertising in Stamford, Promotional Products!

By giving promotional items to current customers, you will create long-term relationships with them. You will create new customers by word-of-mouth advertising from your existing customers by handing these out. You will increase sales by using them as a giveaway when someone buys a specific product. It will also increase return visits from your current customers.

First, you got your customer to most likely buy a product or service or spend more money that was not their original intent when they walked in your store. Then this offer creates an “upsell”, and you accomplished it without pressuring your client.

Second, you just gave away a promotional product that is reusable for your customer, and in many cases even longer since it is something they can use. It is more “free advertising”.

Customers love to get something for free, especially when they were planning on buying something from your store in the first place. This helps you in creating repeat customers for your business. Now you have “upsold” two customers, possibly created free “word-of-mouth advertising”, and picked up a new customer who will likely help you to gain more new customers down the road. And the process continues on and on. This is only one of many scenarios that could take place with just one promotional product you hand out.

You could give a promotional product for each holiday throughout the year. On Valentine’s Day, try handing out a heart-shaped box of candy. St Patrick’s Day is always a perfect time to try a beer mug or shot glass. Then you got your final Holiday ” Freebie” of the year, where you can print “Seasons Greeting or Happy Holidays on so many different cool things to hand out. Every time you hand out a promotional product, you just gave a current or new customer a valid reason to continue to choose your business over your competitor’s. You have created more sales by offering a special that most likely was not on your customer’s list to buy. What’s exciting is that you will begin to build and maintain a customer base that will look forward to doing business with you for years to come, and maybe even make a friendship or two that will last for years.

When you sit down to plan your advertising budget for your business this year, think about what a simple promotional giveaway can do for your business. Be creative and use promotional items and apparel that do the following;

Will appeal to your customer base? Is it a product that your customer can use more than just once, and is visible to other potential new customers?

Does it fit with what your business has to offer? If you have an auto repair business, try a License Plate Frame, Pocket Screwdriver, LED flashlight key chain, or Ice scraper.

Think about how many Promotional Products you will need to order. How many people visit your store on a daily, weekly and monthly basis. Figure out how many are usually return customers and how many are potential new customers. This way when you order for a particular special giveaway like a “January Special” or Holiday, you have enough to hand out throughout the entire month. Always ask your Promotional Merchandise Sales Person to give you ideas and figure out these questions if you need help. If you have an experienced sales person who knows what they are doing and wants to keep you as a long-term client who continues to re-order, then they will be happy to help you.

If you are looking for useful quantified promotional products distributor or quality printables in Stamford, we highly recommend you to browse the services of Optamark.

OPTAMARK GRAPHICS

A world-class infrastructure for brand integrity via digital printing, offset printing, promotional products, packaging, kitting and fulfillment, wide-format printing, screen printing and DTG printing. Additionally, we offer a full suite of services from mobile development, graphics design, web development, and back office services to streamline your business needs. All orders are printed at one of 15 high-throughput production facilities located throughout the country.