There are plenty of marketing tools to use these days that help spread a business’s influence. One of the most popular ones that tend to attract a significant amount of clients is the use of promotional products.
Promotional products are an excellent marketing tool because they can be customized and distributed creatively. As such, it provides marketers with more choices to approach advertising—which unfortunately also leaves room for errors to happen.
To make the most out of the products you use, these are the common mistakes to avoid with your promotional materials.
1. Lack of Purpose
It’s easy to see a product lacking purpose, and when customers see this in yours, you’re in trouble. That is why before you launch a product in the market, you must have a clear purpose for it. When you know exactly what you want to achieve, it will influence your choices as you create and distribute your products. Without a clear purpose, your marketing campaign will likely fail even before they begin to take off.
2. Lack of a Distribution Plan
Having a lack of a distribution plan spells chaos for your business. When you have the purpose all sorted out, plan out how you will distribute the product. Keep in mind that handing out the product to everybody you see could be a waste of time and money! Instead, target the audience that factors in a greater deal with your brand’s image. Your distribution plan plays a significant role because it will help point you towards the path to achieving your goal.
3. Not Considering What Your Customers Like
A lot of business owners have done this—selecting a promotional product that they like without factoring in what their audience likes. Avoid this by considering what will be well-received by your target audience with your campaign—simply put, know and understand what your customer wants.
Remember that just because a product is relevant to your business doesn’t mean it’s something that your customers will want. Doing some basic research on your audience’s interests and hobbies and find the right product that will resonate with them and further spread your business’ influence as your promotional items intend to.
4. Going For the Cheapest Ones
It’s natural to want to save more money when it comes to promotional products—however, spending your money on cheap items doesn’t mean you get a quality product in return. When it comes to promotional products, quality is just as vital as it would with your own products and services.
It would be much better to spend more to establish your brand rather than spend so little and get a poor quality product in return. Keep in mind that when it comes to promotional products, you get what you pay for. As such, loosen up the purse strings a little, and invest in quality products that will really wow your clients.
5. Sticking To Generic Design
It’s common for some business owners to approve a promotional product with a generic design. While it might be a common practice, it can become even more problematic because people are less likely to respond to the uninteresting design. Aside from making your brand more recognizable, put some effort into investing in a good design that will catch the attention of your clients.
6. Putting Generic Information
It’s not all about the design when it comes to promotional products. The product should also contain direct and valuable information. Since you only have a limited space to work with, make every word count. When writing product information, consider the goal of your campaign and include information that will be most effective towards making it a reality.
Creating, buying, and distributing promotional products are challenging—but it’s achievable. By avoiding these common mistakes, you will save yourself from a lot of headaches, while simultaneously helping structure your promotional campaigns even better.
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A world-class infrastructure for brand integrity via digital printing, offset printing, promotional products, packaging, kitting and fulfillment, wide-format printing, screen printing and DTG printing. Additionally, we offer a full suite of services from mobile development, graphics design, web development, and back office services to streamline your business needs. All orders are printed at one of 15 high-throughput production facilities located throughout the country.