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Why Custom Envelopes Help Grow Your Brand

  • 5 days ago
  • By optamarkwp
  • 3 min read

With the thousands of insincere and largely monotonous online customer chats and emails that are becoming common in today’s world, the emergence of custom envelopes and business letters are beginning to break the trend. As a step to innovate, businesses are creating more meaningful methods to communicate with customers.

Custom envelopes are like the perfect gift wrapper to a treasured surprise. But why exactly is it more preferred today, and why should it be your next investment as a business?

To answer those questions, this guide contextualises the allure and sheer originality that it provides towards sharing your unique business message with your customers.

1. It Provides Personalised Branding

As earlier mentioned, online messages and emails that are sent to customers might be numerous and structured, but they still fail to get the point across. The sheer volume of messages reached online is already a definite turn-off. It makes businesses seem impersonal and far-removed from their customers—making it a poor image for your brand.
With custom envelopes, you’re setting the image that you want to make an effort to sit down with your customer and connect with them. The letters that you put in each envelope can make your business more personalized in branding, giving your clients more time to really savor your business’ message. Thus, it will have great returns on investments as it is a cost-effective method of getting your point across.

2. It is a Daring and Original Form of Communication

Another advantage of using custom envelopes is its very daring and creative approach, especially amidst all the technology that customers are bombarded with. Imagine the shock and amazement customers will feel when they reach your letter—it catches them off guard, thus maximizing the emotional impact between you and your consumers!
The letter also becomes a keepsake, in a way, as it reminds them why it was the right choice to enjoy your business. It makes them realise that you are not afraid to think outside the box and be intentional as a brand.
Aside from the daring and originality, custom envelopes are also legitimate means of communicating nowadays with customers. It may seem ironic that the rise of letters is more effective in communicating than with a text message or an email. The fact remains, however, that people are becoming tired of the internet. There are even individuals who do technological detox and deactivate their social media accounts because of its toxicity.
The solution then is through custom envelopes and letters. It not only infiltrates the digital space wall, but it’s also perceived as more “gutsy,” which is highly appreciated among your receivers. It’s friendly too—it’s essentially like saying “I want you to enjoy my business. Here are some things that I know you will love. Hope to see you soon!”

3. It Invites a Positive Customer Response

As a result of the daring communication and personalized approach to branding, the positive customer response it results in can also be considered another benefit. Custom envelopes and business letters let the customer know that you care about them. It makes them feel appreciated and happy—in fact, it could even be a highlight to their dreary workday! Thus, it reawakens them to buy more products or get more services from your business again.
Customer satisfaction will be at an all-time high as well, and you can also bet that more will follow. Your custom envelopes will make you memorable, which the customers you send it to will surely take note of. It’s almost like having physical proof that you really care for customers, which is something people in today’s age hold in high regard!

Conclusion

Custom envelopes are the perfect wrap-up to your core message as a personalized, customer-friendly brand. If you really want to stand out as a business, consider acquiring custom envelopes today!
Do you want a professional touch to your custom envelopes? We can provide you with stellar graphic design services to effectively get your message across. Get in touch with us today and find out how you can reach out to your consumers even better.

 

OPTAMARK GRAPHICS

A world-class infrastructure for brand integrity via digital printing, offset printing, promotional products, packaging, kitting and fulfillment, wide-format printing, screen printing and DTG printing. Additionally, we offer a full suite of services from mobile development, graphics design, web development, and back office services to streamline your business needs. All orders are printed at one of 15 high-throughput production facilities located throughout the country.