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6 Branded Merchandise Ideas to Use Amid the Pandemic

  • 1 month ago
  • By optamarkwp
  • 3 min read

In this trying time, you have no choice as a business but to try to find a silver lining if you want to maintain your operations. Despite the global pandemic threatening life as you know it, you can still find ways to rise above this unpleasant situation. As the economy reopens and businesses are encouraged to run with strict safety measures, you should look for a way to promote your business.

One way to do so is to come up with branded merchandised items and have them sold or distributed. However, be sure that these items are relevant to the current plight and use them to send a strong message of hope, resiliency, and positivity.

If you are not sure how to proceed with your branded merchandise, here are six practical ideas that you can consider:

1. Custom t-shirts for powerful statements

Topping the list is a custom t-shirt that you can print with a powerful statement, as people love to wear strong words up their sleeves. This is a straightforward yet the best approach to convey a message about the COVID-19 crisis that can resonate well with your customers. At the same time, be sure to incorporate inspirational or funny messages relevant to the global pandemic.

2. Color-coded necklaces for emotional representation

It is understandable that people may find it hard to decipher and unleash their feelings during this challenging time. The chances are that they’re faced with pent-up emotions, such as stress, confusion, and anxiety. You can help your customers identify their feelings and release them by wearing color-coded necklaces. Be sure to incorporate proper color representations and let your customers wear them based on what they feel.

3. Keychains for heartwarming quotes

When it comes to branded merchandise, keychains are the most utilized among businesses. Why not use them during this global pandemic? To make them more personalized, be sure to attach or engrave warm quotes to boost your customers’ spirits. The more heartfelt and authentic they are, the better it will be to comfort them!

4. Puzzles for creativity

Now that most family members are confined in their homes’ comforts, let them take a break from hooking up online. One bonding activity is playing puzzles as a way to kill boredom and bond with the family. As a business, you can create fun and unique puzzles and sell them to various households. At the same time, be sure to incorporate proper branding on these items.

5. Umbrellas for social distancing

Umbrellas will undoubtedly work for your branded items. To stay relevant, however, it’s best to have umbrellas to encourage social distancing. Take, for instance, a village in India that had 10,000 umbrellas for the residents where everyone’s required to use them along with their masks. Why not do the same for your local business? Distribute them in your locality as you do your part in helping your community!

6. Coloring books for therapy

Did you know that coloring is actually therapeutic? It can allow people to release their emotions through colors. That said, what better way to help ease anxiety levels than to design coloring books for your customers? Doing so can be a great way to promote your business while giving your customers some form of therapy.

Conclusion

This list of six branded merchandise ideas can help you promote your business in the face of a global pandemic. At the same time, they can help uplift your customers’ spirit despite the ongoing crisis. Whether it’s a t-shirt, necklace, keychain, puzzle, umbrella, or coloring book, you can take your business up a notch while increasing your relevancy and taking the utmost social responsibility!

Amid the COVID-19 crisis, the best way to promote your business is by distributing branded merchandise to your customers? As we specialize in print, promotional, and digital products in the US, we can help with your branded merch efforts – get in touch with us today!

OPTAMARK GRAPHICS

A world-class infrastructure for brand integrity via digital printing, offset printing, promotional products, packaging, kitting and fulfillment, wide-format printing, screen printing and DTG printing. Additionally, we offer a full suite of services from mobile development, graphics design, web development, and back office services to streamline your business needs. All orders are printed at one of 15 high-throughput production facilities located throughout the country.

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