The global print industry is estimated at USD 898 Billion!It is estimated to be 8 times bigger than the video game industry and even rivals the auto industry. The global printing industry is forecast to reach $980 billion by 2018, driven by growth in packaging and labels, rather than graphic applications.
The USA is the world’s biggest print market. As per statistics, Japan is the next in line for its vast print market, followed by China, Germany, Great Britain, Italy, France, Canada, India. The future landscape in printing for India is expected to change within the next five years.
Direct Mail Marketing encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. The response rates for direct mail marketing are 37% higher than email marketing response rates.
Printing has been found to be 43% less annoying than the internet. Customers are often perturbed by the large number of promotional emails and messages. Surprisingly, they now appreciate a nice catalogue or a thank you note in their mail.
The retail cost of black printer ink is one of the most expensive liquids on the planet, far exceeding oil. Infact, it even exceeds the costs for the space shuttle fuel (on a per gallon basis). The black printer ink costs over $2,700 per gallon!
A 22 page Japanese book containing pictures of the flowers of the four seasons holds a Guinness World Book of Records entry. This is no ordinary book; it’s the world’s smallest printed book, 0.74 x 0.75 mm (0.0291 x 0.0295 in).
Chef Homaro Cantu, of Moto in Chicago, started printing out delightful sushi entrees using a Canon i560 inkjet printer with edible ink in 2005. His customers find his imagination admirable – so much so that they’re willing to pay upwards of $240 for his experimental tasting menu.