Picking The Best Printing Solutions

The demand for printing products has gone up considerably. There are various companies that are in need of some of the best promotional printing products which could be used to send the message to their customers.

At Optamark, you can rest assured that the products which you will find are going to be of the best possible quality and this is sure to help them in the long run. We aspire to become one of the top companies which will satiate all your printing needs under one roof.

What makes us the leader?

We have worked with a lot of clients and that too across different verticals. This exposure has given us the right insight which allowed us to come up with some of the best idea that can reap the right results for our clients. With this approach; we have managed to deliver services that have been par excellence.

Further, we are aware that the market is price sensitive. This is why we stick to the right price guidelines because we believe in charging the right price for ensuring that you can get the best output in exchange of it.

The blend of quality and price makes us one of the top names in the industry. You can also take a look at our track record and the reviews to gauge how good we have been at the job we do. The overall work which we have done so far has brought us in the good news and this is why we are looking to capitalize on it even more.

So, make sure to check out the different details at our store and then watch out the ones which you can avail too. The right decisions can sometimes make all the difference in the fate of your firm. So, take the right decision today.

Need to Reach Us Here are Many Great Ways to Connect

Optamark is one of the leading names when it comes to digital printing and promotional products. The kind of diverse products and services which we offer makes us a name to be reckoned with. This is why we are undoubtedly running high on a long list of steady clients.

If you too are looking to give your business an upper edge, we would like you to reach out to us. We care deeply for all our clients and therefore offer different ways to connect to us.

No matter what is your need and even if all you need is to know a quote, we are here to help you out. Give us a call and our skilled staffs will analyze your need and demand and get back to you with the right price estimate.

For those who are far away

In this digital age, we know that the world is no longer restricted with demarcated geographical boundaries. This is why we are also available on Skype. Give us call and we can even schedule a chat. This means that no matter where you are, we are going to be right there top help you with our excellent solutions.

Buzz us

You can also give us a call and conveniently reach out to us as well. With one ring, we will be right there at your help and assist you with our cutting edge services. Not only this, with the advent of social media, you can find us on all the leading social channels too.

So, no matter which channel you want to use, feel free to reach out to us. We treat every project with due respect and diligence and make it a point to offer nothing but the best of services to one and all.

So, check out the kind of projects we have done in the past and get in touch with us. We are sure that our services will not disappoint you as we are the undisputed leader in the field we work in.

Industry Insights That Could Impact Your Business

When you are looking to have a good business, there are so many different things which you need to implement. If you can get hold of some of the best industry insights, it will surely help you out. Here are some of the finest details which can definitely help you have a successful business in 2017.

Target a larger base

The focus this year should be on expanding the customer base. You should definitely try and expand the number of customers you are going to target. The larger the base, the better will be your chance to stay at the top of the game.

Analyze the competition

The competition is on the rise. It doesn’t really matters which field you are setting your business in, the competitors are there everywhere. With the steep rise in the competition levels, the demand has been felt to focus on analyzing the competitor’s move as well. Make it a point to follow the lead competitors and try and see the kind of moves they are making. This will help you step ahead in the game.

Strong foundation

In the end, your business sense needs to be well sharpened. You should make it a point to brush your basics well. Do not leave any kind of scope whatsoever when it comes to knowing your business.

Research as much as you can and explore the kind of scope and potential which you have. When you check both these points, you would know how and what to do so as to take your business to new heights.

With these insights at your fingertips, we are sure that you will be able to steer your business to new heights. At Optamark, we are always ready to offer you cutting edge digital printing solutions which can make your brand stand out from the crowd. So, do not let this good opportunity slip and start working on your business.  It is never too late. The foundation work needs to be strong enough for your firm to reach the position it should.

Digital Marketing Predictions For 2017

When it comes to digital marketing, there are always a lot of forecasts for the trends. Every year, people come up with a lot of game plans and try and analyze the kind of trends which the rest of the year will see. So, let us take a look at some of the major digital marketing predictions for 2017.

Videos take the lead

Video ads are likely to gain even more prominence and they will continue to dominate digital marketing arena. As visual appeal still remains a dominating factor, videos will continue to soar in popularity as a marketing means.

Mobile over PC

Continuing with the ongoing trend, mobile users will still be on a rise as more and more people are likely to ditch the desktop. With a faster lifestyle, more people are likely to stick with their mobiles as compared to home work stations.

Changing algorithms

When we are talking of digital marketing, we definitely need to rope seo in. It is once again likely that the seo algorithms will change and continue to do so. This is important to prevent manipulation and to ensure that the deserving websites get to stay at the very top of the ranks.

Increasing expenses of online advertisement

One of the major forecasts is that the cost for online advertisement is likely to surge because of the increasing demand and popularity. Now, how much it will impact the demand curve and what will be the outcome is something we need to wait and watch out for.

These are some of the digital marketing predictions doing the round. What will actually happen is something which only time can tell. But one thing is for sure – the field of digital marketing is definitely going to prosper a great deal.

New Business Ideas To Try In 2017

When you are looking to have a great and successful business, there are umpteen things you need to keep in mind. Let us give you some kind of ideas which will help you make it big in 2017.

The digital printing field

Digital printing field is definitely going to witness a huge boom in this year. So, you should make it a point to tap the most of this area. Look out for new inspiration and ideas and watch out for the new revolution in the digital era. With fresh concepts, new designs and state of the art digital printing solutions, you might end up creating a difference.

Start-ups

Like always, this year too is likely to be the year of start-ups. Come up with any revolutionary and fresh idea and then spend time looking for ways to execute the whole plan. This should help you set things up and kick-start your business venture in the right direction.

Marketing

With more and more competition increasing at a steady speed, the need has been felt to offer the right kind of marketing services. This means that if you have some sharp marketing skills, you have to be sure that you can nail it right. Offer some of the best marketing services and solutions and it should help you make the right cut.

These are some of the smart ideas you can try out in 2017. Of course, Optamark is always ready to offer you any assistance which you may need. Our state of the art printing solutions is top notch and it will definitely help you project the perfect impression.

With the New Year setting in, you should try and come up with engaging business services that can help you substantiate your financial position and make it big this year. We are always here to offer ideas and cutting edge services.

Best 3 Ways to Boost Sales After New Year

Hi guys! 2017 is here and we wish you a very Happy New Year.

You must have enjoyed amazing sales lately but do you know, the fun is not over yet. For a very common business holder who does not have much to focus on how to increase the sales, this article will help that group of people. We will today share some exciting new points that will help you in boosting sales after New Year.

  • People usually fear that after the New Year, the sale will end soon and they will not be able to make their favorable purchases. But this is the best strategy to work on as you can extend the sale for couple of weeks and let people shop fearlessly. Also, it is highly significant to equalize supply and demand of the products. When you will have the answer to all of the shopper’s desires then it will definitely rank your web store among one of the most dependable and liked websites online. Also, this will help in multiplying the sales.
  • Versatility in the discounts offered at the website also helps a lot. What you have to do is to cleverly plan the discounts that will be offered to the shoppers. For example, you can categorize discounts in different parts such as Flat 10%, Flat 20%, Flat 30% products. As much versatility you will have in the discounts, more people will be enticed to your website eventually boosting overall sales.
  • Customer Reward Programs are always helpful in multiplying the sales. It is a simple process. For all the customers that are registered with your website get bonus points on every purchase. The points added from the former purchase will then help with the future purchase. This is how it works and believe me, the customer reward program can bring you unimaginable sales online.

As promised, these are the three benefiting ways that will definitely boost the sales of your online brand. New Year is a time of happiness and prosperity so make merry by multiplying your sales.

Preparing your small Business for the New Year

Small businesses have to work a lot in order to get consumer attention. New Year being the perfect time to boost sales need some extra course of work to be done. We will here discuss some of the significant points that will help you in getting your business ready for the New Year sales:

  • Work on Your Social Media Profiles: In order to aware people about your presence or the sales, you need a platform that is approachable and that can help in best way possible to spread the word. So, you need to embellish your social media profiles with fancy banners and attractive graphics that can share the word about your business and its offerings in a mesmerizing way.
  • Best Marketing: Well, marketing is the only ways that will help in letting people know about you so you need to commit to a schedule. It is mandatory for the business holders to schedule the marketing days and keep their profiles updated. Also, it is essential to experiment marketing on unique and different profiles.
  • Inventory: Once you will be exposed to the world and sales will happen, it will be competitive to restock the inventory. So whatever business you have, it is essential to keep a check on the consistent supply of inventory and save yourself from losing customers.
  • Uptime: New Year will bring influx of new customers and thus it is important for you to check your website properly. At times when there is a chaos at the website, it starts reacting badly and the uptime is affected. Most of the people don’t get to witness even the home page of the website. So take care of this aspect as well.

A small business requires a lot of work to do to be prepared for the New Year. You must understand that New Year is the time that can really make difference to your business. So it will be wise if you make your preparations and help yourself in adding more to your sales. Happy Selling!

Ideas to Personalize your Calendar

A personalized calendar not only makes a perfect gifting option but it is also an interesting way to keep your surrounding lively throughout the year. The fashion of personalized calendar began few years back and it has been much loved ever since. There are various ideas that can help you in personalizing your calendar and making it unique.

Well, the deal is that first you have to select a theme. Also, it is vital to customize the calendar depending on its motive i.e. if it will be gifted to someone or you are going to keep it with you. For the gifting purpose, you can implement various interesting ideas and get it customized in the best way possible.

So, we will here talk about the gifting calendars first and then we will hop on to the calendars for your desk-

  • It is important to customize the calendar according to the taste of the recipient. If its an anniversary calendar then make sure of adding wedding pictures and some pre wedding and post wedding images into it. Also, it will be more enticing if some lovely quotes will accompany the pages of the calendar. You can also go for the promises made or special moments that you might have for each month of the year into the calendar to relive all special moments.
  • If you are creating the calendar for a kid as their birthday present then you can add some amazing pictures of their previous birthdays or from the memories of the past. There are so many things that your kid might like and those can also be added in the calendar. You can pick 12 favorite things that you kid love and dedicate each to every page of the calendar.
  • Last but not the least, if you are personalizing the calendar to embellish your desk then you can add all your thoughts and things that you like in it. It could be a different theme for every month. We usually have so much in our list of things that we love doing. This way you can cherish your taste and liking for the entire year. Cheers!

Why Thanksgiving is the Best Holiday for Small Business Marketing?

When it comes to thanksgiving, everyone is busy preparing lavish meals and making some of the most resplendent treats. It also marks the onset of the holiday and this is why small businesses are best equipped to rev up their sales.

Gifting solutions

During thanksgiving, it has always been a trend to send gifts to near and dear ones. This is why all those who are looking to offer the right services and to rev up their sales volume, you can come up with the finest gifting solutions. There are a lot of customized products which can be sold and at the same time, look out for hot selling items. These can help in pushing the sales number significantly.

Better reach

When small businesses choose to carry out marketing during the thanksgiving period, it gives them the opportunity to reach a wider mass. By choosing to opt for promotion during this period, your advertisement and promotion may reach even those people who are otherwise not likely to see them.

As people tend to visit their family and friends during the holidays, it is likely that a large family will sit together to celebrate. In such cases, top promotions and advertisements have the window of opportunity to be viewed by a larger group of people and this in turn can help them cater to more clients.

Website promotion

As people are free owing to the onset of holidays, you can choose to announce great offers on the website and thereby lure even more people. This in turn can make a difference and even help you gather a lot more reviews and consequently increase the total sales volume.

So, now that you know these points, implement them and be all set to witness a huge splurge in your business.

At Optamark, we offer all these solutions and with our reliable services and top notch products, you will be able to push your business to a greater height. So, take your time and check out the different ways by which you can benefit from our services.

5 Tips to Boost Thanksgiving Sales

When you are looking to boost your sales for thanksgiving, there are a lot of different ways and methods which you will need to use. Here, we are going to talk of 5 tips that you can implement for best results.

Custom products

When you want to project the right impression, you can always opt for custom products. With the right kind of customization, it will be easier to impress your customers. Optamark offers the best printing and branding solutions which you can use.

Website designing

When you want to ensure that your thanksgiving sales reach a peak volume, you should make it a point to design your website. With the apt web designing, you can cater to a wider audience and even make an impeccable presentation.

Brochure printing

Thanksgiving will definitely attract a lot of fierce competition. This is why you will need to engage in apt promotion and marketing. By choosing to go for brochure printing, you can create the right kind of impression. You can lure more customers and offer some of the best discounts to have them excited and get them on board.

Banner printing

If you have a big offer up your sleeves which you want to announce, you can always choose to go for brochure printing. Optamark is once again your go to choice as our printing solution is known to be the best you can ask for. The kind of brochures that we print and the quality of printing solutions makes us a top choice.

Push up notifications

If you are willing to put in some money, you can go for app development and then send push notifications to your respective clients reminding them of the deals they can get. This too is an excellent way to push your total sales volume.

Regardless of which of the above tips you use, you can always fall back on Optamark and this is surely going to help you rev up your total sales volume. We are all looking to maximize our sales output and by choosing one or more of the above tips, you can make an apt difference.

Tips to create Great Marketing Material for Halloween

The fall season brings with it the spookiest holiday of the year: Halloween! October offers plenty of opportunities to increase brand awareness, reach new markets and jump-start your holiday marketing.

Halloween has a proven record of staggering searches, a record of sales and receptive branding opportunities if your company chooses to take advantage of the related eye-catching products.

Take advantage of smartly tailoring your marketing and print / promotional products for this holiday season. As they say: if the broom fits, fly it!

Here are some ideas to jog your creativity.

Themed Pillows

Pumpkin Themed boxes are so darn cute for Halloween parties or as hand-outs for your clients and co-workers!

Fill them with branded candy, stickers, pencils, crayons, and MORE! The options are endless!

Jelly Beans and Printed Peppermints

Don’t limit the treats to the children on Halloween!

Bring in the best part of the season to your company by providing customized and printed candies with edible ink.

A tin full of these little treats are sure to catch the eye of your consumers and what better way into someone’s heart than through their stomach?!

Create a Mailer

Make your customers smile with a custom Halloween postcard from your company and their employees. The Halloween weekend is a great reminder that the Holiday season is soon approaching and for provides the opportunity of coupons and discounts for your services, or simply a festive way to say “thank you”.

Whatever you choose, the colors of the season will make sure it stands out and is memorable in the minds of the readers.

Early Bird gets the Worm

Want to try out a new social media campaign? Debuting a new look for your website? Starting your Christmas marketing early allows you to test out any new initiatives and work out the kinks before the holiday season picks up.

You can spend more time on the shopping experience and focus on the branding vision of the company as it relates to customers. This is the perfect chance to focus on showcasing your products in a memorable and eye-catching fashion.

Get into the holiday spirit with the help of Optamark graphics and strengthen your seasonal marketing strategy this year!

Business Cards – Dos and Don’ts

In an increasingly digitized world, it’s important to remember the role of the business card in representing your brand. Especially while networking at social and business events, business cards come out to be a true business saver as a quick reminder of your brand and what your company can offer. You have probably received a bunch of business cards during an event or a meeting, but how does one really stand out?

We all forget about those small details that can add a spark to the business card. Understandable/crisp text, beautiful graphics, and a professional look are the few factors that contribute to the success and failure of a business card. Let’s take a quick look at some of the dos and don’ts of business card design:

Dos

Go for a Professional Design

A business card is the reflection of your company or brand. Remember to maintain professionalism with the design to display preparedness and your passionate drive for continued work. Match the overall design and branding of your other promotional products with your business card design to maintain a consistent message with all potential clients and colleagues.

Utilize the Back Space

Don’t forget about the valuable space on the back-side of the business card! This can be used for showcasing your company logo and contact information. Alternately, if your business takes you internationally, print the same information in the other language on opposite sides. Your foreign business colleagues will appreciate and remember the thoughtful gesture.

Focus on Readability over Creativity

Choose your creative fonts wisely. Avoid decorative fonts like Comic Sans, Viner Hand, Lucida Handwriting, Monotype Corsiva, and Gill Sans etc. A legible business card is more memorable and a follow-up is more likely when the contact information can be read with ease. Remember to keep the fonts large enough so they don’t need to pull out the reading glasses to dial your phone number!

Don’ts

Avoid Overcrowding

Don’t send mixed messages. Remove anything that doesn’t directly represent your brand. Reach for simplicity for your visual choice and keep only the necessary text related to your company and contact information on the card. Present it as a reminder tool to direct client’s to your website or to contact you for any follow up information.

Outdated Business Cards

As your company information changes, remember to print new business cards each time. Avoid making changes in pen or pencil as this reflects your overall image of professionalism and may confuse the client when attempting to contact you. Business cards are the most inexpensive way of marketing-don’t cheap out and make sure to get them replaced!

Get yourself Noticed with Creative Business Card

Business cards are highly important even in the digital world. It is a kind of self promotional tools that cannot be neglected. Though it is a small piece of paper, it can do wonders to gain recognition for your work and build a larger client base. The Business card can do excellent job of branding yourself and your business.There are always opportunities so why to take a chance?

Either you design a card by yourself or design it from pre-defined formats, it has to be very special and attractive that particularly focuses on typography. When you are meeting people and speaking to them face- to face, you are able to share a lot more about yourself. When Business card is designed correctly, can speak volumes about its owner.

Since a business card is the company’s best buddy, don’t make it flashy. Such business cards are easily forgettable because they don’t have appealing factor. On the same time, they don’t have to look monotonous also. So it is a real challenge to choose the right design and style of the business card to make it look creative in every sense.

Put creative elements in your business card to make it look professional, readable and nice. It must represent your brand in such a way that your clients get to know who you are, what you represent or deal in. So it is really important to showcase them your complete story.

How to Put Creativity?

The Key points to be creative is you can add elegantshapes, A simple change in shape can set your card apart from the hundreds of others that use the rectangular format. A square is a simple, elegant shape that provides a great starting point for a business card.

Upscale your Business card,adding extra elements like sleeves can make your cards feel more upscale. The process of taking the card out is reminiscent of opening a gift or a letter, which makes the idea of receiving it much more exciting.

Business cards don’t have to be flat and static.You can make a first impression with fun and informal card, which is a breath of fresh air compared to standard ones.

To sum it up keep it simple,never underestimate the power of a clean design with readable text and no clutter. A too-busy card will hide the message your business is trying to convey.  Use your logo as the basis for the card’s design.  Your logo is like your brand’s signature and a noticeable company logo is something people will remember. With optamarkgraphics make your business card one nobody will forget.

Marketing needs Innovation to get noticed by Customers in todays world.

As we have landed in digital world we need innovation in our marketing strategies. You read it very right. Previously we used to advertise through mediums like TV, Radio and Print (magazinesand newspaper advertisement). Now we must present and show innovations in our marketing strategies.

To promote our Brand and products we need different mediums and innovations in every stages of Product Life cycle. So the question arises how to do innovative marketing. so we have the answer for you.

Innovations in Promotional and Print Products-

Being an asset to the company, you have a responsibility towards making your products and brand niche in the market. You can be innovative through promotional products like USB Devices, Pens, T-shirts, Caps, Tote bags etc. with your Brand names on it. Also you can be innovative through Print marketing with coupons, Leaflet, Banners etc.

It is important to have an expert and dedicated team that identifies and give you best promotional and printing products for your campaigns.

Viral Marketing

Marketers are constantly creating new business ideas that keep their products in the heart and minds of the global consumer. Each time a new product is created, customers must be given a reason to dream about their future purchase. Getting your customers talking about your products and services is very important to growing awareness for your business.

Create Brand Awareness-

Compelling marketing campaigns drive customer attention so try to create brand awareness. Once people will feel connected to your brand and get aware of the product you intend to sell, they will be shifted to direct purchasing thereon.Successful brands drive customers no doubt but ever wondered what the basic strategy is. Well, they believe in inspire people to see their product and not buy it. Buying is a natural process so let it be!

Is There Any Need Of Custom Envelopes For Small Businesses?

There has always been an ambiguity about the marketing techniques that should or shouldn’t be followed by small businesses. At the same time, unlike large scale businesses, there are many things that small businesses don’t necessarily need to have. One of these things are the custom envelops.

The question is that do small businesses really need custom envelops? The answer depends upon the kind of business you have and if you feel the need. Envelops are used in many ways in a company. Therefore, these can also be used as an effective tool for the marketing. If you have an impressive custom envelop with your brand name and logo printed on it, this will surely remind the viewer about your business, every time it is seen.

These envelops creates very impressive first impression. Second considerable aspects that is associated with this topic is that the custom made envelops are created with premium paper. Thus it not only looks good but also creates an impression on the viewer that your company has a standard and it must not be taken lightly.

If by now you are thinking about the prices of these envelops then let me tell you, these pieces are available at a very convenient price. If are associating with a company like Optamark Graphics, you will be able to save a huge sum of money on this highly effective marketing trick.

Other than the custom envelops, there are various other stationery choices that can be made. These options will not only help you with effective marketing but also will create best impression on the viewers and might pursue them to avail your services as well.

It doesn’t matters whether you have a small scale or a large scale company. It only depends upon your budget and brilliant sense of marketing.

Why Do You Need To Print Premium Menus For Your Restaurants?

Do you have an upscale restaurant? Have you ever considered offering some interest on the menu of your bistro? If not, then here are some reasons that will help you in making the choice that you need to make:

  • Premium menus are made of premium paper. This shows the class of the restaurant and how you are better than your competitors. When the customer will hold the menu in their hand, it must not only provide them a pleasing visual but also define the quality of your brand. This way, people might be able to recognize you as the restaurant brand that has the smartest menus.
  • Premium menus are always subtle. If your restaurant has class then everything associated to it has to be subtle. You will never see premium print products in vibrant hues and disturbing designs. Their simplicity is their greatest strength. Therefore, to create a perfect impression on your customers, you must opt for premium styling and designing of the menu.
  • For the creation of premium menus from the best designers, you actually get to have a say. They sit with you and ask you about the elements that you want to add in the menu. Sometimes, you want to give them a personal touch. Thus, premium menu will also be a great deal for the ones who like to contribute in the designing process of their personal venture.
  • Usually, the term premium tends to give hiccups to the people since they mean expensive. But, quality companies like Optamark Graphics always provide you these products at the budget that is convenient for you. Budget should never confine you in increasing the standards of your brand.

Now I guess you know why you need premium menus for your restaurant.

How Brochures can be an Effective Marketing Tool?

Brochure is a printed piece of material that is used widely to showcase any brand, company, organization or a venture. Usually designed in a trifold layout, this piece of paper can do wonders in promoting your brand on a large scale. It is a highly important and significant marketing tool.

Despite the other marketing tools, brochures are on cloud nine because they look captivating as well as attract people towards the information featured in it. More of a collectible item, brochure is not to miss!

Why you must add brochure to your marketing armoury? Take a sneak-peek :

  • For small businesses, it is a great tool to gain the attention of the customers. Even on a tight budget, you can get your own brochure designed.
  • No matter the print media is expensive on pockets, but still it is quite handy and less expensive than magazines. Advertising in newspapers and magazines go unnoticed at times because of the other companies also doing the same thing. Get noticed by public through brochure advertising!
  • Add interesting images and visual effects in the brochure to keep the customers hooked. Because loads of information is provided in a single piece of paper, it is really supportive for the customers to get a deep insight about your brand.
  • Display anything in the brochure like products, services or anything you deal in. There is no thumb rule as to display only the optional items – Go creative and be promotional.
  • Now guess what is the best thing with brochure marketing? Well, they are cost effective as with each brochure, the cost keeps going down. Regular number of print products can be availed at discounted prices.

Given these exciting benefits of brochure marketing, you must not forget that the images and quality of content is not to be compromised.

Be Creative and Different with T-shirt Marketing

Still you don’t have any of the t-shirt or hat presenting your brand? Dude, you are very late in that case. Yeah, t-shirt marketing has been doing rounds for a while now and trust me, it is going to earn you a lot more revenue than you ever thought of.

You must have seen a lot of people wearing branded t-shirts with their company’s logo or name printed on it, haven’t you? Well, it is a cool way to make people aware about your company and see the user base growing. Just think of people sporting a smart tee with your name on, it sounds just so awesome.

When it comes to marketing, loads of ways are there like caps, mugs, bags, water bottles, mats and beverage holders etc. Why not add t-shirts also in the marketing realm as it is a cost effective marketing trend prevailing these days. While a smart entrepreneur is he who knows how to effectively use t-shirt marketing because in today’s ad-choked era, it is actually difficult to lure the customers towards your brand.

Make your Employees Wear T-shirts Featuring your Brand

All what matters to the company are the employees working under it. Make your employees wear tees and market the Promotional Products or services in their own natural way. It would definitely be a win-win situation if they do the marketing in conferences or corporate events. T-shirt marketing is a silent advertising campaign as you don’t have to speak rather people find you themselves if your t-shirt is creative enough.

Carry the T-shirt Everywhere

When you are not working, carry the t-shirt with you. Place it on the back of the chair so that people can notice. Or while travelling, you can fold it and place it in such a way that the brand logo or name is clearly visible to others to get noticed.

So make the most out of every opportunity you get and think outside of the box to capture maximum market in an easy and fun way.

Stickers- The Best Marketing Tool Ever!

If you are looking for the most versatile marketing tool, have you ever considered using the printed stickers? These are the things that can be used at different places in different occasions and these are also highly cash effective. The sole motive of printing a sticker is to draw viewer attention towards it and spread the message. As I mentioned earlier, these are the highly cost effective choices that you can make since the paper used to create stickers is thin and less expensive. There are many other elements that influence the cost of these things.

Anyways, let’s see how a sticker can affect the marketing :

Once your brand has knocked the market and you are into routine selling, you need marketing to spread news about the latest or upcoming events. Using fancy marketing stickers with great content and attractive graphics will surely steal the deal. All you have to do is to get the graphics done beautifully and the content of the sticker must be clear enough so that you can spread the news in the most appropriate way.

Throwing pamphlets about the event could or could not draw maximum customer attention. It is because when you hand over the brochure or pamphlet to someone, it is not necessary that they will see it. On the other hand, stickers have the magnetic effect.

Imagine the difference between something that is floating on the road and something that is attractive enough and stuck on a vehicle or the main road of your town. Anything that has more appeal and is more available to maximum number of eyes will result in better marketing.

So this is where we end the discussion that in any case, stickers are better marketing tools than many other things that are listed on the menu. If you haven’t given it a try, I suggest you must get started!

Fridge Magnets- A Powerful Marketing Tools

There are some things that sound a little lame but they can work wonders for you. Have you ever thought about refrigerator magnets as a marketing tool? Well, if you haven’t yet then you are missing out a great opportunity to effectively market your business. Here are some reasons how fridge magnets can help you with brilliant marketing:

  • Fridge magnets are commonly used to attach important documents or pictures or artwork on the fridge. Therefore, it is an important thing that can be used by everyone. Giving a refrigerator magnet to the customers for marketing purpose will prove out to be the best and simplest marketing strategy that you have ever pulled.
  • Unlike other marketing tools like a brochure or a postcard or direct mail, fridge magnets can come in constant view. Once applied on the fridge, you will always look at it, whenever you open the fridge.
  • You might not know this but the things that are repetitively seen always create an impression on your mind. Constant brand reinforcement always affects the customers. It is impressionable and someday the customer will surely take a step towards availing your services or buying the print products that you are dealing in.
  • Your friends visit your place and you all plan to cook together, this is the time when fridge magnet will multiply its audience. The companies that are making these magnets must create a beautiful design so that it can tempt the passer bys. If there will be something highly attractive attached to your fridge, people will surely notice and might want to avail your services.

Sometimes, an idea that comes out of the blue turns out to be very successful. I bet, if you choose this method of Optamark for your business, you will surely witness some great results in future.

What Sort Of Marketing Small Businesses Need?

Small scale businesses have small budget. Well, you don’t have to worry if you will be able to promote your business or not because there are various marketing techniques that don’t need much investment. Here are some of the budget friendly ideas that will surely boost the performance of your business, giving it more exposure in the target market:

Content:

There is a reason why Content is known as King of marketing. With my personal experience, whenever I find myself baffling with a new topic, I dig it online to find solutions. People like visiting such content websites where you always find suitable solutions to your needs. If you are investing in content, make sure it is resourceful for the readers.

Instructional Videos:

If you are dealing in the products are trailed by a lot of questions and people need help in using them then you must create instructional videos. As much you will help the customers, your company will gain more credibility. That’s how you can do economic marketing of your brand.

DIY Infographics:

Well, according to the latest buzz in the market, Infographics are the coolest tools of marketing. They are easy to understand by the viewers. For this you need to hire a designer who can create an Infographic according to your needs. Best of the graphic designers are available in your service at Optamark Solutions.

Reshaping The Website:

Content is the main ingredient of your website. Therefore, with tight budget, you can simply renew the content at the web design with new images and graphics. There are countless designers and writers available in the market that will do the job for you in a restricted budget.

Tight budget is never an excuse to put a stoppage on the marketing. You can always check out the above ideas and ensure the growth.

7 Interesting Facts About Printing

  • The global print industry is estimated at USD 898 Billion!It is estimated to be 8 times bigger than the video game industry and even rivals the auto industry. The global printing industry is forecast to reach $980 billion by 2018, driven by growth in packaging and labels, rather than graphic applications.
  • The USA is the world’s biggest print market. As per statistics, Japan is the next in line for its vast print market, followed by China, Germany, Great Britain, Italy, France, Canada, India. The future landscape in printing for India is expected to change within the next five years.
  • Direct Mail Marketing encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. The response rates for direct mail marketing are 37% higher than email marketing response rates.
  • Printing has been found to be 43% less annoying than the internet. Customers are often perturbed by the large number of promotional emails and messages. Surprisingly, they now appreciate a nice catalogue or a thank you note in their mail.
  • The retail cost of black printer ink is one of the most expensive liquids on the planet, far exceeding oil. Infact, it even exceeds the costs for the space shuttle fuel (on a per gallon basis). The black printer ink costs over $2,700 per gallon!
  • A 22 page Japanese book containing pictures of the flowers of the four seasons holds a Guinness World Book of Records entry. This is no ordinary book; it’s the world’s smallest printed book, 0.74 x 0.75 mm (0.0291 x 0.0295 in).
  • Chef Homaro Cantu, of Moto in Chicago, started printing out delightful sushi entrees using a Canon i560 inkjet printer with edible ink in 2005. His customers find his imagination admirable – so much so that they’re willing to pay upwards of $240 for his experimental tasting menu.

Quick Tips On How To Select The Best Graphic Designer For Your Company

While you take your business online, its presentation, ease of accessing and other design related things matters a lot. If you have a poor design than you can expect half of your visitors to withdraw from your website, as soon as they stumble upon the home page. And because a graphic designer is the one who will be responsible for the presentation of your website design, it is quite important for you to select them wisely. So here are the tips that you need to learn in order to select right graphic designer for your company:

  • “The first impression is the last impression”. This slang has been made for a reason and not aimlessly. You need to closely notice his/her profile. The portfolio of a graphic design can give you complete insight on how they perform with the projects assigned to them.
  • It is always better to talk to the past clients that the designer has worked for. This can give you a clear insight on how the designer is to take offense and making amendments in the project when asked.
  • You might have to take some risk or moreover test few candidates to select the best. So it is suggested to ask every candidate that you have shortlisted to appear for a small test. You can then make a decision after considering work of every designer.
  • Lastly is the versatility that is to be checked in a graphic designer. You need to see how much knowledge he has in other avenues of graphic designing. This will be maker or breaker of the deal.

In order to make the finest selection, always consider these quick tips. You will never have to regret your decision of selecting a candidate if you make certain all the above mentioned points.

How Can Optamark Solutions Change Your Life?

Being a business owner could be a thing of proud but whilst you have to pay a lot of hard work to be a successful one. While you worry about the promotions of your business, I propose the services of Optamark Graphics- A Leading Printing E-store to get best services. This brand is structured to offer services in the niche of printing and graphics. So, how can this brand change your life and award you with a crown of best company in the industry? Let’s see:

There are various kinds of promotional and print products that could be of great help for a business. By tagging up with this brand, you can get a mammoth of fine options to promote your business. It is no new brand in the industry and thus they understand the highs and lows of the market to lead you towards a right solution.

The guidance by any company is very essential to win the interest and trust of the investor. That is why the team that is behind the unleashed and superlative success of this brand believes in delivering assuring guidance to the customer. Also by engaging you with the latest market trends, Optamark makes it simple for you to understand the steps that you need to take.

After satisfying you with the answers, they get into the world and bring you most practical and reasonable promotion options. As you visit their e-store, you will discover the hot selling products and services at the website and get to avail what’s best for you.

Optamark Graphics is rising and shining in the industry due to its credibility and compatibility with the customers. So if you are looking for printing or marketing solutions, I bet you cannot find any website better than Optamark Graphics.

Getting Right Exposure For Your Business From The Printing World

Making right choices for the development of your business is that one thing that every person do for their business. By bringing right methods for rescue, you always try your best to multiply the positive effect for your business. So there are certain things from where you can start the marketing of your business. Do you wanna know what those methods are?

There is always a plan that can help you in achieving the heights where you want to go. That is why Optamark have made out a plan for you that will help small scale business to out shine:

  • Just like I said above, there always have to be a plan and a plan first need to understand the basic strategies. If you have a different niche offering then you don’t have to struggle much in gaining familiarity. At the same time, if you have a common niche business then you will have to put in a lot of hard work to make people prefer you than all others in the market. So before getting into marketing, just study on the kind of audience you have and the prospective of the business.
  • You need to maintain your budget and for that, it is quite necessary that you select simple strategies first. Marketing as a package is quite expensive. But to be honest, you don’t need all the strategies to be implemented at once. For startups, the best practice is of printed products to market their business. It could be simple brochures or flyers, or promotional products. It is a budget friendly practice that will help in making a huge positive difference to your business.

Make certain that you have a full fledge plan before you dive into full fledge marketing.

3 Holdups To Avoid While Selecting A Printing Company

Be it a small scale company or a larger one, every venture needs help from printing companies for various purposes. But because most of the service takers don’t know about the pinned points that are to be considered while selecting a company, most of them end up with the wrong ones. Considering the multiplier effect that is created by printed promotional products, it is indeed necessary to seek help from a reliable company. So, we will check out some 3 common mistakes that usually people make but must be circumvented:

Firstly, people trust on the foe promises that are made by the printing companies. If you are hiring some brand online then it is necessary to contact their previous clients. This will give you a clean insight on how the company performs and how authentic they are. Most of the services takers do not cross check the previous records of the printing companies and this is where they get stuck with a wrong brand. So make certain of getting in touch with some previous clients before you hand over the contract to some company.

Ask yourself, how well does the printing company guided you? It is very important for a brand to provide satisfying guidance to every service taker. If a company is not putting in much effort to satisfy you with their answers then this will be a bad choice to get associated with such brand.

Have you ever asked them for a test drive? Well, I would say that it is also very important. You must ask a company for a test run or a specimen printed product, in order to ensure that you are getting what you want.

If you want to skip all the trouble then I would ask you to contact Optamark and get accurate solutions for your needs.

Redefining the message to market strategy

The world of printing is fast changing and requires one to adapt to the new technologies while finding solutions to the older ones. Optamark, under the leadership of Tarang Gosalia, is redefining the printing solutions while attending to the marketing, logistics, and digital promotional activities. We are committed to providing a fully integrated service – marketing concept to implementation. The approach of the company and the dedicated team ensures that you receive all the assistance to master the marketing strategy, and move, merge, and get along with the changing trends to compete with the best in the market.

Optamark believes in one thing – providing an affordable solution for print and marketing activities. The beginning of the day at the work starts with finding new ways to make your task easier. Today, we offer a broad gamut of solutions with a streamlined approach that power the Message to Market strategy with the needed quality and speed. The approach ensures that the products intended for the targeted audience reach effectively with the right amount of flair. The workforce is compassionate about offering affordable and quality solutions, which is the primary element of the growth of the company.

The foundation and the motto of the company are to provide superior performance and value in everything that we do, create and offer. The driving force of success is the culture that strives for excellence and embraces innovation. We develop trust through our solutions that demonstrate our capability and strength. It further displays the equality role across out employees, clients and communities. We nurture creativity to offer simplest and attractive solutions to any problem or the requirement of a marketing need. With everything available in a creative manner, Optamark is a one-of-a-kind company that is bound to take your selling activities to a new level.

Carving Your Brand Power In The Online World

Do you wish to take your business to the next level? In the field of online business, it might not be the easiest of things to do, but when you are focused on getting the right image and you really want to make it work, you can achieve it. At Optamark, we aim at offering you the best web services which have been tailored to serve your need in an apt manner.

Working on the website

As your website is the prime point of contact for all your users, it is important to keep it top notch. We have specialized website developers and designers on board. Based upon what you are looking for, they can design the perfect website for you. Even if you do not have any original ideas of your own, we are more than happy to come up with our own creative ideas.

The perfect promotional products

Once the work on the website is done, we concentrate on the kind of promotional stuff which you can indulge in. We also specialize in some of the best and the finest print and promotional products. Our working philosophy is that promotional products should always be of the best quality because they bear a testament to the kind of quality which you can offer. This is the reason you will find the finest and the best quality of products.

With these cutting edge products, you can rest assured that the engagement for your firm is sure to drive higher and it will help you reach greater heights as well. There are a lot of different firms which have managed to make the most out of our services and you too can be hopeful of making the cut. So, if you are all set to jazz your business, make it a point to check out what we have to offer!

Promotional Products And Its Multiplier Effect On Your Venture

Managing the funds when you have commenced a small scale industry is the prime motive. You cannot just keep dividing your attention to every marketing avenue that you come across. But then again, you need a solution for the promotions of your business; be it with a restricted budget but it has to be productive. So for those who want a solution that has a multiplier effect on their business, I have got a solution in my kitty- its Promotional Products. So how can the promotional products have rewarding effect on your business?

Needless to say but these techniques are sure shot for restricted budget promotions. The best part of investing in these products is that these become constant method of promotions in the world. Once you have invested in any of the technique, it will serve you for the longest period of time. The only heck in this is if you are not doing promotions of a particular event.

For instance: if your company has just started to provide some new service and you want people to know about it then the first thing to come to your mind will be banners and fryers. So both these are promotional products. But to be more specific, when a company makes an extra effort and buys promotional mugs, t-shirts, etc. then there is more probability of getting positive reception from the buyers.

You might know that every buyer like free perks and gifts and these promotional products not only make space in the consumer’s house but also in their mind. And that is how you are able to implement a result generating marketing strategy. Next time when the buyer has to buy same niche product, they will have the logo, name and offerings of your brand quite clear in mind. I would recommend Optamark as it is the best company for the respective niche.

Productive Ways To Increase The Sales Of Your Brand

Well, the significant increase in the market opportunities have invited many small and large scale industries to take their business online. But at the same time, it has become quite demanding to be able to make good amount of business out of it. Today when a buyer goes online, there are millions of websites that are waiting for them to fulfill their needs. Then how to make your brand do better than others in conventional industry as well as online market? A brand with goodwill has to make least efforts to attract the customers. Their credibility in the market does all the work for them. So if you are a neophyte in the industry then these are some productive ways that can help you in increase your sales:

  • It is mandatory to work hard in making the brand familiar to the audience. Suppose you are a new soap brand then it will be advised to make some sample soaps for your buyers and give these to them as a gift. It can go with some other product but this strategy always works out.
  • Endorsement will always work wonders for your company. Invest in every kind of endorsement as you can
  • Create some subsidiary products such as promotional products. Whatever you are selling, accommodate the sales with some other promotional and printed products such as brochures describing the upcoming range, fryers, etc. and distribute them among buyers.
  • Contact a professional printing company such as Optamark and get some large banners printed for on-street promotions.
  • Keep the prices of your products to the minimal so that people don’t have to think twice before picking up your product from the shelf.

This is inevitable that you will have to make much effort in order to achieve your vision but these techniques will definitely help you in reaching where you want to be.

Varied Sorts Of Commercial Printing Products For Affordable Marketing

Regardless of the type of business you own, marketing is its oxygen that keeps it alive and flourished. While commencing a new business, our prime motive is to look for marketing solutions that are relatively affordable. Printing product promotion is the most reasonable kind of promotions that will not cost greatly on your pocket but the results will be astonishing. So with respect to this niche, we will today discuss about different sorts of commercial printing products that can be used for promotions.

Flyers

A flyer is the most conventional sort that strikes every mind when it is about print products. Synonymous to flyers, there are also leaflets and brochures that can be used for similar rationale. These are printed papers that include mostly a general information about the company, their idea of offerings or information about their upcoming launch or event. Most of the flyers include very concise and specific information.

Backpacks

We always notice the products that are trying to convey some message. Imagine if someone is standing in front of you with uniquely printed backpack the features logo and tagline of a brand. It will surely attract your interest. So when you will notice, you will enquire and half of the promotional task finishes there.

Mugs

Products likes mugs and indoor usable products are for in-house promotions. Only the walk-ins inside your office will notice these products. But if you to want to take the promotions with these products at a higher scale, then you might have to distribute the printed mugs in the public on a special event of your company.

There are various types of promotional products that go viral and bring you best results. All you need is to choose a right product for promotions and contact the finest printing company like Optamark to help you will ultimate printing.

How To Market Your Business With Print Products?

Marketing should not be limited to online or offline. Both the mediums are equally imperative, if you want to target market as a whole. Personalized products have the tendency to feature your brand worth and value outloud. However, you might find a great variety of marketing products but it is equally essential to understand the right usage of these products. For most successful marketing strategies, you must have to understand various things that are included in the niche.

There are two things that have to be consistently present in every promotion product: the logo and company’s name. These are the two things that give recognition to a brand. You can use letterheads, newsletters, email footers, etc. for most conventional type of promotions. As much people will come across the colors, logo, graphics and name of your business, they will start recognizing it.

You don’t have to spend aimlessly in multiple products for printing promotions. But at the same time, you should also not leave any stone unturned to escape the effort of promotions with the products that you have selected. The logo and other graphics should be effortlessly visible on the products. For example, direct mail marketing is best served with the help of flyers and brochures. That is why while you get a flyer designed and printed, make sure it is done spectacularly. For this you need to consult a company that excels in delivering finest printing services. I would recommend Optamark as it is the best company for the respective niche.

You can also bring the creativity inside the office by getting your staff different types of products with a logo and tagline on it. This types of promotions can also influence and effect greatly on the people that walk in the office. At last, I would like to conclude by saying that printing products can greatly help your brand in promotions and it should be taken under consideration.

How Can Printing Solutions Help You With Notable Marketing?

Marketing – I have been studying this subject for a long now but it just not appears to be ending for me. Every day is uncertain and you can expect prominent changes in the niche of marketing. However, there are certain techniques that have been followed for professional marketing for years. There is only one reason for why people use old techniques, they work.

Printing solutions have always been the key approach for marketing. Do you wanna know WHY?

Imagine a group of people wearing T-shirts with same logo and quotes on it. Wouldn’t you feel curious about what those like-looking t-shirts are about? This is the first step in which printing solutions make you curious about something. This will lead you to know about what those are and eventually you will end up enquiring about the brand. This is the first approach through which printing solutions makes you fascinated about some brand or company.

Next I would like to talk to you about the canopies that are used for the promotions of some event or brand. A finely designed and printed canopy will always attract you attention and you might find yourself interested in what is being sold. This is how printing solutions makes it easier for a brand to sell a product or entice people about some event.

As I mentioned earlier, marketing is a vast niche. Printing solutions can only be a contributing part of it but these are highly result oriented. And be it any industry, large scale or small scale, every company takes advantage from printing companies in order to make them visible in the world. If you are planning to create an industry, always remember that printing solutions are the ones Optamark will always bring you maximum customers and results.

2016 Graphic Design Trends: Keep Your Eye Open For These Little Things

Graphic Design has transformed visual presentation of everything around us. Be it the endorsements or paper printing, nothing in current world is doable without graphic designing. Every year we experience colossal change in trends and all those trends set a benchmark in the industry.

When we were in year 2015, there were a lot of fascinating trends that gave us visually appealing things. But now, as we are in 2016, the graphic designing vogue has changed again.

So I would like to bring the trends of 2016 in your notice so that when you avail these services, you know what is trending in the industry:

Modern Appeal

2015 experienced vintage theme in most of the designs that were getting a launch. Now, the time has turned to see something modern yet retro. It is a very interesting amalgam of both and the designs are doing great among buyers. People are opting for modern appeal for their products and endorsements. You can find the modern retro look on apparels as well.

Bright And Bold

Colors play a very important role in graphic designing. We usually see that every year is painted with different color schemes. 2016 is welcoming bright and bold hues for every kind of designing. Be it the online stuff or the presentation of day to day usable stuff; expect some brightness and boldness in your purchases.

Bye-Bye Simplicity

The modern is never simple. In past year, the world has seen a lot of simple and classic design craft. But for how long should we sway with the same trends? Now is the time to change and the change is complex designs. You will fall in love with the kind of graphics that are launching in the market in 2016.

Optamark began its journey as a simple print solution provider. Change is always good and you must check out the appealing conversions that our graphic industry is experiencing.

Website Optimization: Tricks of the Trade for Local Businesses

Starting a new business online brings several complexities along with. We spend most of our time worrying about whether or not the business will be a success. We will all agree on the fact that World Wide Web has completely transformed our lives. That is why we all feel the need to be a part of it in order to increase our share of trading.

Apart from creating a website, next step that is mandatory is that you also need to optimize the website. These are the simple tricks to gain visibility among buyers. So what are some of the common techniques for website optimization, let’s see:

  • It is recommended to sign up with Google plus. This will not only commute you to the community of likeminded people but also increase your audience. Also with the help of this platform, customers can get to know about your detailed address, map location and directions. This will also help you in
  • To be more popular among users, another sure shot method is to by linking to other websites. When a search engine finds you linked with various other web-design sites, it automatically boosts your credibility. Thus it makes you more visible to the visitors.
  • A user wants a nice well structured website when he visits your page. Thus it is important to have a well structured website and nothing chaotic. Your navigation bar must include each and every category or service that you are dealing with. It is considered as a pro point if user can easily locate what he wants at your website.
  • According to the latest trends, coordinates can also help in increasing visibility of your website. To link your location with the search engines, you can give latitude and longitude of your region. It will make the search quite specific and thus bring more business to your local business.

If you are looking for creative web designing solutions at an affordable price, Optamark is the choice.

A Comprehensive Guide For the Best Web Designing Tools of 2016

By today, web designing industry has come a long way in making unimaginable stuff possible in the industry. There was a time when the job of the designer was freakishly complex. However, with increased innovations, there are tools that have been commenced to make their work easier than before.

Well without exaggerating it any further, I would like to present some handpicked tools of 2016 that have been made professional life of the designers breathable. Let’s begin:

Protosketch

This one is a boon for iPad users. It is the best selling prototype app that has steal every eye from the world of designing. Since we know that people are giving up designing with Photoshop and choosing real time designing such as designing on the browser, the prototype tools have become hottest selling units online. This tool gives you the provision to prototype at the initials of your design or you can simultaneously design while you prototype.

Invision

Well you might be amazed to see this name here as this one is not new in the industry. But you can surely find the new version of Invision which has got rich assortment of features and offer various options. Some of these features include: free mobile testing, emojis and Dribble integration.

Wire Flow

This has always been such a pain to watch the framework as it was only accessible through computer screens. Wire Flow has got the solutions for all your needs. Now you can view the framework easily on the screen of your mobile or tablet.

Wagtail

So lastly we are at the design tool known as Wagtail. This tool is completely like a CMS. So regardless of where the content design is needed, you can simply use the tool. This one also comes with a brilliant feature called Streamfield so that you can customize tools however you like.

However, we at Optamark are greatly in touch of all the necessary tools and provide finest web development services to our clients.

Know The Facts About Business Blogging

Having online space for your business? Then you must be very well aware of the competition and the measure that are mandatory for you to survive in the market. However blogging is not a new term but it is indeed very effective for business marketing perspective. It is all about keeping your audience entertained and engaged with your services and products and launching new ones. Having a blog will bring traffic to your website when you can easily launch new stuff and drag visitor’s attention towards your offerings. So you believe it or not, your business needs a blog if you want to make more sales than your competitors.

Here are some great facts about business blogging that you need to know:

    • It’s all about customer satisfaction. People spend long hours in order to collect information about the product they are buying. So the only way to satisfy customers is via words. The content has to be so enticing that people get trailed towards buying your products. Such is the command of words that once you convince the buyer, you can expect great sales. If you think that having a blog page on your website is a waste than you definitely need to brush your logics and understand the facts.

Competition in the market is increasing with every passing second. It has been noted that 80% of the sellers that are doing great in the market are getting sales from their blogs. You must think about it.

  • Blogging is more like building brands and building trust among customers. So if you see your business to rise and shine in coming time, why don’t you just start building brand from now only.

Blogging is a very certain marketing tool that has helped many businesses to boost their sales. If you haven’t added a blog page yet in your website than I recommend making suitable changes before some other brand steal the market. At Optamark, we strive for excellence because our main aim is to ensure that our end customers are satisfied and they are contented with what we have to offer.

Are You Using These Great Web Development Tools?

Being a web developer, you might think that introducing new frameworks in your work and learning new tactics is a never ending process. Well yes, it is a never ending process, especially when you want to stand out in the market as the adept service provider. But there are certain methods that can be practiced forever and you just don’t need any replacement to them. So as I am talking about great web development tools, are you the one using these few :

Adobe Edge Inspect

This tool has always been of great advantage to the developers, especially the ones that are well trained in creating websites with the help of Flash. It is a perfect replacement to creative Flash platform and it allows you to create responsive website-design and apps with the help of HTML and CSS that are compatible with latest computers and mobile browsers.

Prefix Free

It is quite resourceful for the developers when they get to use prefix snippets and frameworks. There are various such tools that are available in your service these days that can be used with absolute ease. So prefix free can be added in your current browser or also to any CSS code wherever required.

Cloud9 IDE

Well, this is a very useful tool that helps developers to collaborate with one another and divide the tasks as per their area of expertise. The coding and changes made are flagged simultaneously. With the help of this tool, developers can code and chat with each other at the same time. This tool is followed by features such as smart drag FTP integration, drop document trees and code completion. This makes coding really fun, real time and flexible for the associated developers.

However, we at Optamark are greatly in touch of all the necessary tools and provide finest web development services to our clients.

5 Shades Of Influential Business Marketing (Optamark)

As much as you want your business to do well among the competitors, the more marketing strategies will call you towards them. Marketing- a subject that has grown its lengths and breadths to a massive scale and with every passing moment, we happen to welcome new things. Considering the ever-admired strategies of marketing, there are certain things that have always been a rising sun in the niche. Let’s take a look at 5 Shades of influential marketing:

Printing Solutions

Well, as far as I have studied, printing solutions never went out of vogue. These are budget friendly marketing tactics that are followed by every large and small scale industry. This niche has been branched into major sub categories. It is inevitably the first marketing choice of every entrepreneur.

Search Engine Optimization

As we go deep in the marketing online, SEO is something that has become a sole means of survival. These are some set of strategies that are to be followed to attain maximum visibility among the customers.

Content Marketing

This one has recently got major acceptance in the industry. There was a time when people never focused on content marketing. But lately it appears that nothing in this world is possible without content marketing.

Social Media

As social media in current world has received gigantic acceptance, this one has also worked spectacularly in raising the bar of every business enterprise. This one can give unbelievable results to all the brands that follow its strategies acutely.

Events and Launches

Events and launches is one of the conventional ways to promote a product or newly launched business. This strategy can never go out of run.

You can refer Optamark Solutions if you want to avail finest services in commercial marketing.

Why Does A Brand Needs Logo?

Every company is recognized by a name and a symbol. It has been assimilated that it becomes easy for people to recognize an image or a symbol than the name. That is why every company name is followed by a symbol called “Logo”. The logos are mostly centric to the kind of services that the brand provides. It includes your mission, perspective, vision and strengths. It is unique from others and on the success of your business; this would be the only think that people will remember.

What’s In A Logo?

Finding a logo really sucks out a lot of energy from you. This is definitely not an easy task. You might have some personal requirements and those requirements cannot be discovered with the premade logos available online. That is why it is suggested to hire and web designing company that can sit with you, understand your perspective and give you the logo that defines your business. It is imperative to make right choices about the design, color, spacing and graphics of the logo.

Who Should A Logo Affect?

It is all about having a great logo. The definition of a great logo is the symbol or the image that can target market and speaks about your values. It is to be created with an agenda. Consider the example: if you into selling children’s products you will like to make it something that appeals kids or the parents of the kids and babies. It has nothing to do much with senior citizens. A logo that is specific to its offerings is the only thing that will attract customers towards it.

Logo is the symbolic representation of your business and it should be selected carefully. If you want it to be customized than no other brand is better than Optamark. Here you can avail foremost professional services.

Most Preeminent Strategies For Business’s Promotional Endeavors

Product promotion is a mandatory task for spreading awareness and inveigling customers. Soon before you make the outline of your newbie online business, it is essential to take care of the marketing strategies. Online marketing is remotely different from the conventional kind. This varies from company to company as some of them thinks a single strategy is enough to give them needed exposure.

On the other hand, there are companies that believe in opting as many ways as possible to lift their business aloft. Many of us are also unaware of the strategies that actually work. So this is what our article of today is based on. Take a sneak peek in the most preeminent promotional strategies for your business:

Social Media

Social Media has however turned to be the fundamental way to promote business. You have got a gamut of fine options comprising Facebook, Twitter, Google+, etc. People use these platforms quite a lot these days and so it is effective to sell products here as these websites gives you plenty of exposure.

Mail Order Promotions

For all kind of online involvements, you need an e-mail id that can help you in signing in everywhere. Mail order promotions refer to direct sending the promotional content to the email id of the recipient. This also works wonder.

Brand Promotional Gifts

For brand promotion, gift sounds like a brilliant idea. You can have great promotional products been gifted to the customers. You can spread the news about the possibility of winning gifts on availing your services.

Customer Referral Incentive Programs

You must have seen websites offering incentives to the people who refer their brand to their friends and fellows. This promotional strategy is trending the most and bringing a lot of business to the businesses.

Optamark can give you best promotional services that can help your business rise and shine.

Novice in E-Commerce Web Designing? Grab a few Points to Ponder

Envisaging your business to establish a significant position in e-world is like every retailer’s dream. But the question is- how to carry-out the endeavor and make your dream come true. Apparently, Neophytes happen to see more risks in investing for online presence and this is perhaps because of the partial know-how. Optamark began its journey as a simple print solution provider. Being new in the industry, you are unprepared for the upcoming challenges. So, you need to do some groundwork before you can commence with the first steps.

We will discuss certain principles of e-commerce web designing, so that no service provider can outsmart you:

Domain Selection :

No website can share online space without web hosting. For e-commerce, there is a mammoth of web hosting services and domains available. Without distorting your attention, choice the domain that gives you consistently great performance, reliable customer support and 100% uptime.

Relevant Content :

What would you do with a blank website without any content that can enlighten people about what you are? So give some extra emphasis on content of your website.

Responsive :

It is hard to survive in e-world without making your website mobile friendly. Trust me, 90% of users prefer mobile phones to shop-from or check out e-commerce websites. So consider this aspect very carefully and demand the designer to make the website responsive.

Clean SEO Friendly Code :

For any website to live-to-tell-the-tale, marketing and right exposure is fascinatingly significant. SEO is the channel to bring exposure to your website. You cannot escape adding SEO code while getting your website designed. So in order to make your website to trail more coverage, you better get the clean SEO code.

Designing could be demanding. Let the designer do his job and you keep an account of other things that imply equal significance, just like a fine website visual appearance.

5 Hot-Shot Online Business Ideas That Can Make You Rich

Now is the time when starting a business does not require an influx of money. This is because here we are not talking about the brick and mortar business, but the new styled trending business form- E-Commerce. However, you can own different kind of businesses online. Our chapter today will enlighten you about the exclusive business ideas that require minimum upfront but consequently, they will bring to exceptional profits. I have summoned some great ideas here; let’s take a sneak-peek:

1.Affiliate Marketing:

First I would like to tell you the meaning of Affiliate Marketing. Basically, this acts as a middleman and that bridge the distance between e-seller and e-shopper. When you help the seller to sell his products, you kind of earn a commission. Affiliates are making huge sum of money from websites like Amazon and Ebay.

2. E-Selling:

Of course, by having an e-commerce website, you are boosting your chances to sell way more than a conventional store can ever do.

3. Building Apps:

This is the brainy’s work because you can either build the apps or you can hire someone to do the deed for you. In either cases, you have to be the one with complete know-how about the in’s and out’s of app making.

4. Domain Selling:

This one is also quite a lot in buzz. Some people just buy the domains at their registration price. Later, you can resell the domain at relatively higher price. This requires a small investment of money and time. You just have to be a little careful while choosing the right name so that you can get some extra worth for the sold domain name.

5. Social Media Marketing:

Just like the trends are raising its array, the demand of social media promotions is also thrive. You can have a social media marketing company that help people in increasing its visibility.

So these are some of the ideas that you can consider. But in all the above online business options, you need a web designing company that can help you in creating the website. For that, you can refer Optamark and have the most alluring online presence.

3 Secrets That Are Kept By All Graphic Designers

The demand of graphic designers has risen aloft. You cannot know all about every service that you need for your website but some knowledge is good to at least select the right guy. By knowing certain things about your graphic designing, you can at least keep yourself from getting fooled.

In every profession, very limited information is shared to the clients. While you speak to a graphic designer, there are certain things that he will never tell you. Let’s explore those things:

Over Emphasizing Visual Presentation:

The only job of a graphic designer is to create the design of your website. Being beautiful is not the qualification to bring sales. But a great tour of the website will certainly do. Showcasing the website in such a manner that everyone who reaches out to you for a solution, ends up with an answer. Beautifying your website is not bad but detailing is must. Most of the designer doesn’t guide you with this.

Redesigning Is Not Necessary:

You must have heard designers to insist you for getting the outlook of your web page changed frequently. Well, this is just a trick to fool you and get consistent work from you. I don’t think there are much people in the industry who will guide you right.

Expensive Maintenance

Trust me guys, designing a website is onetime expense. If your designer has done the right work, you don’t get to trouble yourself with maintenance expenses any time soon. There are designers who tend to incur hefty amount on maintenance. But honestly, it is not expensive at all.

Unethical practices are followed all the time by some designers, in order to extract as much money as they can. But we at Optamark take care of all what our customers need in the most authentic way. We have the choicest graphic designers linked up with us that helps the client in best possible manner.

How To Utilize Your Brand Name For Adept Online Marketing?

Its’ like a chaos that every small or large scale business is having online presence. That is why it has become highly competitive to survive. Don’t you wanna stand out from the crowd and be a brand that is highly recognizable and relatable. It is possible only if you know the right methods.It is also important to ensure that the web designs are up to the mark.

Let me open the suggestion box and give some to you that can help you in using your brand name for essential online marketing:

Choosing A Right Brand Name:

Naming and Designing of the brand name: both are equally essential. The name has to be simple, precise and unique. It must relate to your offerings. In short, one word that describes what you are all about. The designing must also be very fine and unique. Optamark is one of the top companies that have managed to make a huge name for itself.

Logo:

Logo is like the face of your company. People will only remember you when they can picture something on hearing your brand name. The first thing to come to every mind is the logo. So make sure to put extra emphasis on the logo of your brand name.

Tagline:

You must have heard the very popular tagline called: Isko Laga Dala To Life Jhinga Lala”. Yes you guessed it right. It is tag line of Tata Sky. Giving a tag line to your brand is just like giving a piece of something to the users with whom they can connect with.

Social Media Marketing:

Well, SMM is the only mantra for better brand recognition. It boosts the visibility of your brand. When your brand name will appear at social media multiple times, it will automatically make you popular.

Guard It With Your Life :

Creating brand name is easy but maintaining it is the most complex task. This can only be done by being authentic in service providing and towards the customers. So you surely need to guard it with your life.

Scale new heights and success with Optamark

Business is all about introducing the ‘right’ product at the right moment and for the right customers. Apart from this, the other critical area for gaining attention and developing the ‘brand’ value is marketing and promotional of the product. The need for an appropriate business strategy and commercialization strategy is venturing deeply into the market, which gives the benefit of building a large pool of customers. Optamark, which began as a printing boutique three decades ago, today transformed into a matured one-stop solution provider for all the marketing needs of industry. That includes any industry.

Optamark uses cutting-edge technology to promote the product. The success behind every story is the creative team that functions as a ‘team’ that collect latest news, updates, and creative ideas to market the product with the least capital involved. That’s right! Optamark offers innovative solutions that are happening, captivating, and least expensive of all. The reason is the use of the technology available in our hands. We are a one-stop solution for all your marketing needs. We collect data about the product, the business strategy of the company, and develop a marketing solution that is effective in every way.

Building a successful brand value is important for a company that is new in the market. We provide you the opportunity to utilize the creative solutions that we offer to market, promote and sell your product to the maximum customers. The secret of our success is the intelligent approach towards your requirement. Our solutions include data analysis, developing promotional products, web design and development, strategy planning and marketing, Bizhub solutions, and logistics. We have everything that you need. Request a quote today to begin the process that will build a strong foundation for your company. Let us help you in helping your business scale new heights and taste the sip of success.

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Make Optamark Apart of Your Growth

Are you new a company? Do you have less capital to market your product? If so, then we can help you. Yes, Optamark is a one-stop solution for all your needs. The success of your business is dependent on how well you are marketing your product. Marketing involves capital, and if it is a constraint for you, then we can offer you all the support you require in creating the ‘brand’ value.

The story

Optamark began its journey as a simple print solution provider. However, the quick changing marketing scenarios and availability of new technologies helped us venture deep into marketing and strategy, using all the technologies currently available. The best part of the entire system is the plan that we provide you according to your needs. Yes! You heard it correctly. We chart the course of action after collecting information related to your product, the goal of your company, the targeted audience, and location (if any).

The plan

We believe it is important for any business to build a brand value ahead before creating a marketing strategy. The date we collect from you gives us, the creative team of professionals to look at pioneering ideas that transform the conventional marketing or promotional activities. The engagement of the ideas together with the use of technology helps us give you a platform that is within your means and at the same time fulfills the requirement.

Create history

Come! Inquire today about the price to learn more about the ideas that we present according to your business goal. If you are falling short of ideas and budget, do not take a back step, reach us immediately and let us work in sequential to develop a marketing strategy that will help you setup a platform that will kickstart your business within a short time.

Come Lets Grow Together!

Building a brand is equally important as that of creating innovative and quality products. With the requirements changing at a faster pace than expected, companies are thriving to provide the best product at an affordable price. However, many businesses fail to achieve the success due to lack of business strategies. Not only building a great product is important but also promoting it in a productive manner is equally essential. Marketing the product makes it reach the vibrant audiences of the society, giving an opportunity for the buyers to consider the new product.

Optamark excels in the field of promotional activities. We understand the requirement of building the brand and thereby acquiring the needed customer base. We help you identify the approach required for marketing the product by combining the product value, budget, timeline, and marketing objective. The best part of the entire process is the one-stop solution offered by us. We offer a wide variety of solutions to suit the different needs of the industries. It includes brand development, graphic design, copywriting services, direct marketing, hosting campaigns, data analysis, public relations, and building promotional products. As every industry is different with varying budgets for the promotional activity, our team at Optamark makes it a point to fulfill the task within the prescribed limitations. Thanks to the cutting edge technology and creative minds working behind the scenes.

Promoting a product and building brand value requires an innovative approach to ensure that the product from the company reaches the certain audience. Be it website building, Bizhub development, marketing, or one-stop print solutions, Optamark fulfills every need of your requirement. We support you grow and succeed in the hostile market, thereby moving together towards the common goal – success and achievement.

If you are looking for creative marketing solutions at an affordable price, Optamark is the choice. Request a quote today!

Invent and Reinvent Yourself with Optamark

The importance of business is providing customers with unique, innovative, and productive goods/solutions. Creating the ‘brand’ value and image of a company requires time and marketing solutions that help in logistics. Promotional goods are an excellent way to let know about the new product or business in the market. However, a careful approach is necessary during the initial stage of planning. At Optamark, we provide you all the facilities and solutions that pose as a foundation for your future growth.

Creating promotional products

Promotional products are not just any other products. They send a message to the audience about your company and the product that you intend to sell. Therefore, it is vital to think creatively and use all the available source to reach to the audience. Optamark, which began as a printing solution provider, today is the one-stop service provider for all the marketing, strategy, brand development, and logistics answers. We create promotional products that speak on behalf of your company. We collect the needed information such as the product itself, the targeted audience, their age group, location (if any), and the future goal of the company. We club all the information to arrive at an innovative idea of a strategy that will help you build the ‘brand’ image in the competitive market.

Create your identity

Optamark understands your requirement and assists in the entire phase of creating the ‘perfect’ strategy. Flourish your business and create a mark in the market by reaching out to the customers. Let us show you the way towards success by designing a platform that works best for your company. The creative team at Optamark invents new ideas, as the requirement is unique to every industry. They work as a ‘team’ and ensure that you have everything that forms a base for all your future needs.

The Optamark mark in marketing strategy – promotional products

The digital printing arena is changing rapidly with new technologies and requirements from the clients. Although the printing solutions fulfill every need, delivering high-quality service at an affordable price is still a dream for many. However, we at Optamark, consider lucky to give unique and individualized concepts of marketing the digital print media.

Reaching to the targeted audience is important for any company to boost sales, create a brand, and achieve success. One of the effective medium is using promotional products. These promotional products are helpful in establishing identity. Optamark uses the strategy in an effective medium and tailor it according to your requirement. We believe in delivering a quality solution at an affordable price and in an efficient manner.

Optamark achieved success within a short period, thanks to the creativity and the continuous zeal to do something unique and new. We believe in delivering high-quality products, coupled with the right marketing strategy and price. We focus on delivering the promotional products to the end-users rather than choosing a distributor. Additionally, our development team collects the required information before creating the artwork for the product, the concept of marketing, and the logistics to deliver it to the appropriate people.

Optamark has come a long way since its incorporation in the early 20th century. Our success lies in the compassion that we possess and the determination to overcome hurdles in offering unique, high-quality services that benefit our clients. We send the right message to the audience through the promotional products. We understand the importance of an engaging marketing strategy. Therefore, we strive hard in a creative manner to offer unique solutions to keep away from the regular crowd and competition.

Consult our team today to find out about the exceptional opportunities that await you for climbing the success stair and do a remarkable business.

Building The Right Online Brand Power

Looking for some of the best ways to stay at the top of the business? With the advent of online marketing, the need to promote and market your products and/or services has been felt stronger than ever before. This is why you have to be sure that you are analyzing the different aspects of the marketing world meticulously and coming with the right results.

What can Optamark offer?

Optamark is one of the top companies that have managed to make a huge name for itself. We offer a plethora of services starting from web development to web design, printing products and marketing solutions as well. So, if you want to build your brand and you are looking to capitalize on the online market, feel free to seek our services.

With our online services, you can engineer your brand and make it a huge powerhouse. Our print and promotional products have been designed to offer you the right head start and take a lead in the field of printing. With the top designs, you can lure your customers and give them the much-needed clue to opt for your products.

Quality above everything else

When you are looking to find the best kind of products and engage in efficient internet marketing, one of the key aspects which you need to keep in mind has to be the need to stick to quality. You must ensure that you are opting for top quality products and in such cases; you should look out for products by Optamark. We pride ourselves on offering you products which will always pass the quality test.

These are some of the different ways by which you can push your brand and help it reach to the very top. Make it a point to explore all these key details and then implement it for better output for your firm.

The Ingredients Of Success For Online Business

When you are looking to develop a website, you have to be sure that you are sticking to the basics. There are a lot of different things which you need to bear in mind so that you can maximize the kind of benefits which you can reap.

At Optamark, the focus is always upon building a website which can serve your need in an apt manner. You will have to be sure that your website is fully functional and it can serve the purpose, procure clients, put a great impression and do a lot more.

It isn’t easy and with the rising level of competitions, it is getting even harder, but in the end, it is worth it. At Optamark, we not only develop websites, but we also specialize in web designing services as well. This is why we are looking to offer some of the best services that are designed to make a difference.

Research and design

One of our key specialties is the way we are ready to carry out an extensive research for our clients. We make it a point to thoroughly study about the different aspects of a project and then implement the designs accordingly. For those websites that are not fully functional, the clients will not be able to get their dividends from it.

This is why Optamark always strives to offer nothing but the best. Our staffs have been trained to keep an eye on all the latest releases and news and we implement the trending ideas and designs to give you the best of what is available.

So, check out our service list and pick whatsoever seems to be the best choice for you. A right choice, our guidance and the best products will surely take you to the pinnacle of success.

The Tips To Buy The Best Printing Products

When you are looking to buy some of the best printing products, you will of course need some sort of instructions to adhere to. Here are the key tips which we want you to know to ensure that you can buy some of the best printing products for your personal and/or professional use.

The purpose at hand

Of course, the very first thing which you need to do is define the key purpose at hand. The need for your printing product would depend upon whether you are looking to put it too personal use or professional use. When your need is professional, you should outline the type of products you are looking for. Even for personal uses, you should have a specific idea of the kind of stuff which you need.

The target market

The target niche holds a lot of importance too. You should check out the kind of market you are targeting. The kind of print products which you need depend largely upon the market that you are catering to. At Optamark, we have some of the widest type of printing products which you can choose. So, research your target niche and find out the kind of products which are likely to suit best. Choose them accordingly.

The budgeting issues

If you have a budget at hand, you need to be mindful of that too. One of the common mistakes which a lot of people make is that they end up choosing a product merely on the basis of budget. This is a flawed strategy and you need to ensure that you are choosing apt printing products which offer you the blend of quality and price.

With these tips in mind, it should be easy to find the best kind of printing products.

The Ultimate Guide To Smart Marketing

If you want to push your firm to the top, you will need to engage in the right form of marketing. There are so many different methods of choosing to market your products, but the competition is really fierce and intense. This is the reason; you need to look at some of the best possible ways by which you can market your firm.

Optamark is one of the ace agencies that have been working really hard to help you get the most out of digital marketing. If you too are looking for some key concepts which can push your firm to the top, here are the key factors you need to take into consideration.

Setting an online base

With the internet kicking in stronger than ever, it has become really important to set the right online base and then work accordingly. With the right services by Optamark, you can ensure that you will be able to set the right target base and spread your business in an apt manner.

Promotion

The key to marketing lies in promotion. You will have to be sure that you are engaging in the right kind of promotion. With so many different printing products which are available in the market, you can use them to impress your customers. Optamark specializes in the field of promotional print products and we can help you impress your end market with the best set of products.

So, the next time you want to come up with a business plan to impress your target market and reap in good profits, you know where to go. We cans make things happen for you and we have helped a lot of clients reach to the top of ranks as well. So, choose our services and cherish the benefits.

The Guide To Buying The Best Printing Products

Do you have any kind of experience when it comes to buying printing products? There are a plethora of different options to pick from. The idea is to ensure that you can spot the best products which will serve your need in an apt manner. Here are the top things which you need to do.

Define your needs

Rather than looking at what the company is offering, you need to specify your own needs in an apt manner. When you put your needs clearly, it will allow you to narrow down the selection and look at the printing stuff which will serve your purpose in an apt manner.

Budget constraints

We may all have a specific budget bracket which we need to adhere to. This makes it important to get a clear picture of what your budget constraint is. Based upon the budget limitations, you can then choose what seems to be apt for your choices.

The quality

There is no doubt that quality will always play a crucial role when you are buying printing products. Never indulge in the mistake of buying inferior quality of products as they will not serve your need at all. If you are buying printing products for professional purpose and to promote your business, the concern for quality is even higher. Make sure that you opt for brands like Optamark where we ensure that quality will never be compromised.

These are the key points which you should keep in mind prior to opting for the best printing products. At Optamark, we will give you plenty of choices to pick from and so you should make it a point to explore the different options and then look for what seems to excite you the most. We are sure that everyone will be able to find something which will serve their purpose.

Going Global – The New Business Mantra

Your business firm needs to be thoroughly marketed as this will aid in smoother progress. When you are on the lookout for finding some of the best ways to promote your firm in an apt manner, one of the possible strategies is to target the online market.

These days, online marketing has slowly become the need of the hour. There are so many different firms who have been trying to target their online base as it allows them to expand the total customer base which they are targeting.

Opening an online business would need the right support when it comes to web development and design. One of the best ways to target the online crowd is to opt for both design and development services. At Optamark, you will find some of the best state of the art developers and designers who are well equipped to do the job. They make it a point to thoroughly assess your needs and requirements and based upon the details; they will help you set up your own website.

Once the site is up and running, you need to work upon the kind of promotion which you are doing, the promotional aspect and marketing strategies become the need of the hour. You will have to cautiously take out time to analyze if the marketing methods are any good.

With the best printing products that can work as promotional stuff, you can get the word across. This will allow you to make the most out of your need to go global. Once again, Optamark prides itself on the kind of marketing product which it sells. So, feel free to take a look at all the different marketing materials, the promotional products and the web development services as well.

We help businesses go global and we can help you too!

The Top Marketing Strategy To Adhere To

When it comes to your business, you will have to invest the right amount of marketing efforts. It is important to market your business in an apt manner because your inability to do so can hurt the overall growth of your business significantly. The idea is to come up with the right marketing strategies which could help your business reach new heights.

One of the effective ways which can be used has to be promotional products. There are a lot of companies that have been working to manufacture promotional products and they have been doing a great work. If you take a look at Optamark and the kind of success it has managed to achieve, you will be impressed by it.

We are one of the top rated companies that has been offering some of the best promotional products. We have a great track record to prove our expertise. When manufacturing promotional products for your printing needs, we make it a point to adhere to the best quality standard. This helps us in being sure that we can retain our clients and offer them cent percent customer satisfaction as well.

With the best promotional products, a lot of firms will be able to send out the right message and this in turn helps them in being sure of they can promote their firm in an apt manner. It is extremely important to be sure of the kind of marketing and promotion activities which you are engaging in because the lack of promotion could be detrimental for the firm. This is because of the extensive amount of competition.

So, watch out for what looks to be the best promotional products for your use and avail it to ensure that your firm too could climb greater heights and do a stupendous business as well.

Picking The Best Printing Solutions

The demand for printing products has gone up considerably. There are various companies that are in need of some of the best promotional printing products which could be used to send the message to their customers.

At Optamark, you can rest assured that the products which you will find are going to be of the best possible quality and this is sure to help them in the long run. We aspire to become one of the top companies which will satiate all your printing needs under one roof.

What makes us the leader?

We have worked with a lot of clients and that too across different verticals. This exposure has given us the right insight which allowed us to come up with some of the best idea that can reap the right results for our clients. With this approach; we have managed to deliver services that have been par excellence.

Further, we are aware that the market is price sensitive. This is why we stick to the right price guidelines because we believe in charging the right price for ensuring that you can get the best output in exchange of it.

The blend of quality and price makes us one of the top names in the industry. You can also take a look at our track record and the reviews to gauge how good we have been at the job we do. The overall work which we have done so far has brought us in the good news and this is why we are looking to capitalize on it even more.

So, make sure to check out the different details at our store and then watch out the ones which you can avail too. The right decisions can sometimes make all the difference in the fate of your firm. So, take the right decision today.

The Art Of Picking The Best Promotional Products

There are so many promotional products which are available, but you need to meticulously understand which are the best ones that you need to pick. There are plenty of choices at hand, but when it comes to buying promotional products, you will have to keep quite a lot of different points in mind. Let us see what they are.

The quality of products

When you are looking to buy promotional products, the quality becomes extremely important. This is because the better the quality, the higher will be the output. The main aim of promotional products is to act like efficient marketing and when these products do not adhere to the right quality standards, it sends out a wrong message.

The theme of the products

The next thing which you need to keep in mind has to be the kind of theme which the products have. The different promotional products can vary in theme. Based upon the kind of marketing you are carrying out, the theme of your business, and the kind of services you offer and related points, you then need to settle with the right theme which needs to be picked.

The budget details

We all have a budget to adhere to. There is no point spending moiré than what your budget permits. This is why you need to keep an eye on the details of the budget and look out for what seems to be apt. Once you have made a rough chart of your budget, you then need to look for the promotional products accordingly. Like we have said before, do not compromise on quality when you are buying promotional products.

At Optamark, you can fund some of the bets promotional products which are sure to serve your need in an apt manner.

The Tricks To Success For Online Firm

When you have set up an online business, there are plenty of things to take care of. First and foremost, you will need to work upon your business design. The website which you have assumes gargantuan importance. This is why it becomes even more crucial to analyze how effectively you can develop a website.

Unless you have technical proficiency, you should not rush through the whole ordeal of designing a website. Seek professional help if needed and then work upon the ways by which you can have the site up and running.

Once the development aspect is done, you then need to focus upon the designing work. The type of design which you need is important too. The best professional designers are the ones who can study your business in detail and then come up with some of the best ideas which in turn can help you attract more visitors.

Finally, you have to be sure that you are putting in the right kind of efforts when it comes to promotion. The promotion which your site engages in assumes gargantuan importance. So, you should carefully spend some time looking for ways by which you could promote the content and thereby attract a lot more leads as well.

What Do We Do?

At Optamark, we pride ourselves on offering the best solutions which have been tailored for your use. We specialize in offering the best web development and design solutions along with promotional products and printing needs. If you take a look at all the designs, you will be amazed at the kind of impeccable quality which we offer.

All those who have availed our services have managed to be extremely happy and satisfied with the performance and product quality. Make it a point to avail our services and watch your business grow!

The Importance Of Promotional Products

There are a lot of business firms who invest heavily when it comes to promotional products. Have you ever wondered the need to do so? Why is it that so many firms are willing to put in major money for the sake of promoting their content in such a hard hitting manner? The answer lies in efficient marketing and management.

At Optamark, we strive to offer the best promotional products that have the power to actually take your firm to a new pedestal. If you are looking for ways by which you could push your firms to newer heights and you want to promote it in a way that your potential customers could gain a larger picture of how you’re the best firm for them, seek our services.

When you are opting for promotional products, you need to ensure that the quality of these products should be top notch. When you manage to keep the quality intact, it will send out the right message and so you should make it a point to take a look at the different ways by which your promotional products can help you stay at the top of your business.

Products that speak for themselves

The promotional products that Optamark sells aren’t your regular run of the mill stuff. We pride ourselves on offering some of the most innovative designs and the products have been tailored in the finest manner. This will allow you to make the most out of your need to take your business to a larger mass and thereby reach a great audience too.

When it comes to promotional products, we have a lot of different designs and styles of products which mean that even if you are looking for something radically different, you are likely to find something which shall suit your need and budget in the right manner.

The Accolades To Cherish For Optamark

Back in 2011, when Tarang Gosalia came up with the idea of a new start-up, he had no idea that he would be able to witness such a major and prolific growth in his business. He started with an investment of $4000 to make a new firm called Optamark. The main driving aim behind this new firm was to deliver the finest digital printing solutions along with promotional print products in a cost effective and timely manner. They focused on both small and large business and had the aim to remove some of the core bottlenecks which the digital printing industry often faces.

In a span of a few years, the growth which Optamark has seen has been quite spectacular and phenomenal. The annual revenue has shot up from $60k in 2011 to over $3 million in 2014. The company now has more than 400 clients and they are looking to expand both their business as well as the clients even further.

Recently, Optamark got listed at the 223rd spot in the 5000 fastest growing private companies in US. This is a proof of how commendable our track has been. It is news like these which give us the impetus to further expand the good work which we have been doing and take our growth to a new chapter.

Despite witnessing such huge growth, Optamark currently has 30 employees with 20 of them in Boston and 10 in India. With its offices spanning two different continents, the idea is to procure the best resources and manpower and offer optimized output which in turns helps the business in succeeding in an apt manner.

We are hopeful of adding more employees so that they could handle the increasing work load and service needs. The company believes in passionately following its core principles and mission which has brought it so far.

The Key To Success In Online Business

Are you looking to really improve your business presence? It is important for almost all businesses to go online these days because it opens up a new world of opportunities for them. If you too are wondering what would be the steps to be followed for the sake of starting your online business, here are the key steps which you need to keep in mind.

Develop a website

The first and foremost thing which needs to be done is that you must have a website. The development of website will entail the right thought process because not only does it needs to be so designed that it can offer you the right technical framework and support, but at the same time, it needs to be fully functional and should come with the right navigation too.

The attractive design

Merely having a fully functional website is not enough because you must work on the kind of web design you have as well. At Optamark, we have specialized web designers who take care of the intricate details of the way a web layout should be planned and they can offer the most creative and appealing web designs which is sure to serve your need.

The right promotion

The next thing which you need to do is be sure that you are carrying out the right kind of promotion as well. No business can make it big unless you know how to promote your products. Optamark has some of the finest range of promotional products which will be of use. Feel free to use these products and it will bring the right set of difference.

These are the top steps which must be implemented in order to be sure that you too can venture in the online world of business and make it large. So, try these steps today.

Business Strategies For Improvement

As a business, you must always be on the lookout for strategies that could actually push your firm to newer heights. Are you always trying to come up with some amazing business ideas which could jazz the way your firm makes profits? It might not be the easiest thing to do because there are so many key factors which need to be taken into consideration. At the top of that, it is really hard to battle the competition which exists in the market.

So, Optamark makes use of its knowledge, proficiency and expertise in order to be sure that it could help its clients understand the way business operates. With our expert team ready to assist you, your business will be able to get the complete makeover which is needed in order to thrive in the world of online business.

Apart from this, we also offer some of the best promotional products which will allow you to showcase your products and thereby market your services in an apt manner too. If you really want to thrive in your world of business, you will have to be very sure about the kind of marketing efforts you are engaging in. With our finest products and the right promotional ideas and services, you will be able to impress your clients and even procure more of them.

So, if you are looking to expand your business and tap the true potential in the market, make it a point to avail our excellent services as it is sure to make a difference. We have a proven track record of success and the sheer blend of experience and expertise makes us the best in the business.

So, it is time to turn your dream of making your business successful come true. Feel free to ask us for a quote.

Pushing Your Online Presence

Are you tired of your lackluster sales numbers? Do you want to really push your business to the top and see the sales numbers climb? Here is your big chance to make it happen. At Optamark, we specialize in offering some of the best services that could truly help your business make a mark.

In today’s times of online business, it has become extremely important to develop a strong online presence. This is why you will need to build a website which should load smoothly and must be packed with the right features. Not only this, it needs to come with a catchy and captivating design as well.

What do we have to offer?

At Optamark, you will find some of the best developers and designers at work. They will take your business idea and give you one of the best websites which will be tailored as per your need. They make use of an excellent framework and your website will be packed with the right features. All those who are on the lookout for some of the best services which could truly bring the right change in the business should make it a point to explore what Optamark has to offer.

We offer a complete package ranging from web development to even web design and marketing and promotional products as well. We are your one stop solution which will offer the best services that you have been looking for. With the right kind of output, we can breathe a new life into your firm and this will allow your business to expand further and thereby get the best set of results as well.

So, if you want to expand the online presence of your firm, watch out for the innumerable ways by which you can avail the services of Optamark and make things work for your firm.

What Makes Optamark The Popular Choice?

Optamark is one of the top names when it comes to offering a complete package pertaining to online business. We have been serving a plethora of clients ranging from web development to web design and even their printing needs and marketing services as well.

What do we have to offer?

At Optamark, we have a wide range of different services to offer. Our solutions include web design and development services. Apart from designing your site in an apt manner and developing it with the implementation of apt technical proficiency, we also specialize in offering business hub solution and strategy marketing services too.

Having been in the industry for long, we know what it takes to climb to the top. We will implement some of the finest marketing strategies which can have a positive impact on your firm and thereby help you climb to the top.

Apart from this, we also specialize in a wide range of different products too. So, make it a point to look at the array of products which we have to offer and based upon those, you can come to the right decision regarding what are the products and/or services which you are looking to avail.

If your focus is to improve the scope for online business and you want to promote your brand and make it count, the best thing to do is to be sure that you are opting for the finest promotional products which can be of help. With the right set of products, you will be able to make a difference to your sales number.

One of the golden rules which you need to adhere is that you should never compromise with quality because inferior quality of products will lead to negative reviews and hamper the growth of your business in the long run.

Pioneering New Businesses In Online World

Building an online presence is mighty important. It is crucial for any firm to put in their best in order to succeed. This is the reason; there are plenty of companies who are willing to extend their help to business organizations who are looking to establish themselves in this sector.

If you are looking to build your presence too and you do not have much idea about how the field of online business works, you can always avail the services of Optamark. We have tremendous expertise and experience in this field and it is this experience which has allowed us to reach out and help our clients by offering them the best of what they need.

Helping you from scratch

Optamark has some of the finest web developers on board. If you are looking to design your website in an apt manner and you are at ground zero, our developers and designers will come up with the right business strategies and plan and implement the right ideas for you.

As we have served multiple clients, it has helped us sharpen our skills and now we know the best ideas which are sure to work for a specific industry.

Taking it further

Merely having a site up and running is not all because there are other things to be brought into the equation as well. This is why we focus upon building the different ways by which we can promote your firm. We also indulge in promotional and printing products which can be used to further let other people know about your brand.

This is how we have managed to carve our name in this field. With the right approach, it has become possible for us to make a pioneering mark. If you aspire to be a great name in the business field, you should check out our portfolio.

The Things To Know When Opting For Promotional Products

When you are looking to promote your products, it becomes extremely important to be sure that you are putting in your money in the best choices. Let us see the main things which you need to know for the sake of being sure that you are buying the best promotional products.

The quality

Quality will always be the key when it comes to buying the finest promotional products. The main aim of buying these products is to promote your firm. Imagine, if you pick cheap quality products, what kind of impression will it project? This is why you should be a sticker for quality.

Keep it creative

There is no dearth of promotional products which you can use. It becomes important to be sure that you are coming up with new and creative ideas for such products. If your promotional product is out of the box and creative, it will surely help in improving the overall response which your brand will get.

The perfect price

Of course, we have a budget to adhere to. This is why we need to be sure that you are finding products that well suit your budget. When you keep an eye on the budget factor, it is going to help you plan the perfect promotional stuff at the estimated budget as well.

How do we help?

At Optamark, we have worked in this industry for so long that we are well versed with the dynamics. We no longer need to fret about the different aspects of how things should run. This is why you should make it a point to explore our diverse collection of stuff and then choose what seems to be apt for you.

If you have any special requests or suggestions, you can always chip in and we will try our best to help you.

An Insight Into Successful Web Development Strategies

Ever wondered what is the art of web development? What are the things you need to do for the sake of being sure that you can churn out the best websites which will have the real jazz and appeal? When you are looking to make the most of your online business, it is imperative that you are putting in your best efforts for the sake of developing your website in an apt manner. Here are the best insights from the experts at Optamark as we share the way we have managed to clinch success.

1. Dig deep in the industry

It is extremely important to be sure that you are actually digging deeper in this industry. You need to be sure that you are checking out the core details of how the leaders in the industry work. The focus should not be upon stealing ideas rather molding an inspiration and improving it. If the website is catered towards say being an ecommerce hub, look at the top competitors and follow the details of their site. Closely pick the best points from these sites and then use it to come up with your own creative idea.

2. Fiddle until satisfied

Never be too rigid with your development and designing idea. The experts at Optamark believe that the key to success is to knowing that you may not get it right at the very first time. You will have to be sure that you are trying your best in the first attempt but take in feedback and opinion and draw the right plan. This way you can be sure of clinching success.

3. Experiment

You need to experiment a little as it is the only way by which you can cherish success. Check out the different ways by which you can make people navigate your website rather than just bounce off. It will help in improving your overall engagement

These strategies are sure to work wonders!

Pushing Your Business To The Pinnacle Of Success

With these increasing levels of competition, it is becoming extremely hard for business to stay ahead. This is why you need to be sure that you are putting in your finest efforts for the sake of promoting your business and catering to the top crowd as well. At Optamark, we have worked with innumerable clients to gain a clear picture of how this industry works.

Let us show you how you can benefit from the services we have to offer.

Develop Your Site Professionally

Online business has been growing at a huge pace and so it is really important to find out what clicks and what doesn’t. At Optamark, we have the right pool of talented developers who have worked on numerous websites. They make to a point to get your ideas and then implement their experience and expertise to shape their ideas in an apt manner. With their technical proficiency; they will design the finest websites for you which are sure to serve the need in the best way.

Jazzing Up The Designs

It is also important to ensure that the web designs are up to the mark. Optamark prides itself on its team of creative web designers who will carefully check out what seems to be the best trending designs. Once the designs have been set up, the clients can offer their productive impetus and the final designs can be shortlisted. The web design is so chosen that it is responsive, creative and appealing.

Promotional Products

Optamark is known for offering some of the best promotional products that one could ask for. They are known for their wide range of excellent products which seem to promote the company. You can take a look at the exciting and diverse options that one has and based upon it, you could choose whatever seems best.

So, avail our services and take your business to new heights.

The Art Of Online Marketing

In today’s times, it is important to engage in the right kind of business marketing because the lack of marketing can hurt the growth of your business prospects. There are a lot of different strategies which can be used for promoting your firm.

At Optamark, we are aware of the standards we have set and we make it a point to offer the finest marketing services to our client. Here is a wrap up of how choosing the marketing services of Optamark could drive your firm to new pinnacle of success.

Promoting the brand

With our wide array of top quality promotional products, you can really promote your brand in the best manner. We are aware of the need to offer the finest quality of promotional stuff and so you will find some of the best and the finest products. You can have your branding done on these products and thereby improve the brand image which you have.

Event merchandise

Holding events is another promotional strategy which seems to be trending at the moment. When you want an event to actually promote your business in an apt manner, you need to have standard merchandise and even have some goodies with your branding. Once again, it is Optamark which will come to your rescue. We have some of the best event merchandise which can be used for promoting the image of your brand.

Gifts and more

You can also find various print and promotional products that can be sent as gifts to your clients and customers. This is an excellent strategy for building long term relationship which is bound to work. So, check out all these aspects and then it is sure to help you in becoming a major name to be reckoned with.

These are some ways by which Optamark could help you become a big, pioneering brand.

Buying The Best Promotional Product

If you are looking to buy some of the best promotional products, what are the key things do you look at? At Optamark, we specialize in offering the best of the promotional stuff and this is the reason, you will find cutting edge quality stuff and that too at the right rates.

Why is quality so important?

Those who are wondering as to why quality is such an important aspect need to know that promotional products bear the brand image. If you are not doing your bit for the sake of working on quality, will these products ever succeed in improving the image which your brand has?

The promotional products end up building the power of your brand and at Optamark, we strive to offer the best quality for these products. This is important to us because we have set a benchmark for ourselves which we want to follow.

Variety is the key

When you want to purchase some of the best promotional products, you must always look for variety. The amount of options which you will have at hand will be whopping and so you should try and keep an eye on these aspects. We offer amazing variety because we have a huge target audience to cater. We wish to offer you the best stuff that can actually serve your needs.

When you choose to explore our products range, you will be impressed by the kind of variety which we offer. If you are looking for a complete package, you can check out our other impressive services too ranging from web development to web design and more.

We believe in helping our clients from scratch till the finish. So, lookout for the best ways by which you can improve your brand image and thereby get better business exposure and reap higher profits as well.

The Insider’s Secrets On Web Design And Development

When you have an online business to take care of, you will have to be very careful. The website which you have is like your virtual address. When customers visit your website, it will create the first impression on them. This is why you need to be sure that you create the perfect impression on your customers as it is the only way to really boost your sales.

At Optamark, we strive in offering the best web design and development services. Here, we will share an insider’s look into what we do to ensure that our service stand apart and helps our clients get the real business edge.

Research deeply and then deeper again

When you need to come up with a web design and even web development aspect, you will have to research the area where you are working. The inability to have ample information about the market is not going to work. So, you should try and find what kind of clients you will be catering to. Research the popular trends in the market pertaining to your business and we also build prototypes for client assessment and feedback when needed. This helps us be on the same wavelength with the clients.

Respect the market guidelines

Sometimes, we get clients who are very upbeat about having a funky design. At other times, there are clients who are very thorough with the need to stick to a professional outline. While we do respect the client inputs, our development team is aware of the need to pay much more emphasis on the market guidelines. We are willing to experiment but that doesn’t by any means infer that we will walk the opposite roads.

So, we express our ideas which have been tailored as per market needs and then try and develop a website which is sure to be a hit with the target crowd.

These couple of insider’s strategies has helped Optamark become the leader in web design and development.

Why Do You Need To Promote Your Online Business?

Marketing and promotion seem to have taken an altogether new dimension. One can easily find some of the best businesses investing huge amount of money simply to ensure that they can carve a big identity of their own. This is exactly where Optamark comes into play.

We have been in this industry for a long time and this has helped us be sure that we can work on the brand image of our clients and our promotional products can give them an upper edge too. After thoroughly researching the industry, we have come to the conclusion that promotion and marketing is crucial for the success of nay firm. Here are two of the top work principles which help us achieve the zenith of success.

Promotional Products Can’t Compromise With Quality

While no service could afford to compromise with quality, but when it comes to promotional products, the stakes are even higher. As the main aim of a promotional product is to ensure that you can really sell your business and create a niche, people are going to analyze it a lot more meticulously.

So, at Optamark, we take utmost care to design promotional products which bear our hallmark of excellence.

Designed With A Difference

The promotional products need to be so that it stands out. If you have mundane design of promotional products, they will not be able to impress your clients. As the aim of promotional products is to help people know about the power of the brand, we take the work very seriously and offer the best products which will help our clients.

These are two of our core principles at Optamark which has helped us specialize in different types of promotional products. You will find amazing variety at Optamark and so feel free to explore the details.

The Best Services For Improving Your Online Venture

The field of website development and designing is vast because there is lot that needs to be understood and done. There are various companies that have been working in this field but not everyone manages to offer you flawless services that can take you to the top.

This is where Optamark comes into play. We have an expert team that is thoroughly skilled and has more than 30 years of experience. The experience and expertise which we have gained over the years help us gain an edge as we can tailor the services offered as per the customer’s need and demands.

Setting You Apart

With our able services, you will be able to make your online venture thoroughly successful. We have it in us to offer you the best services which can make your firm stand out. There is immense competition in the market and this is why we will first of all research about the history of the firm. Once we have the details, the development and designing work begins.

Not only this, at Optamark, we want to take it a step forward and this is why we also offer the best printing solutions too. Our one stop print solutions offer the finest products which can help in efficient brand promotion. If you are relatively new in the market, the kind of marketing which you indulge in is crucial. This is the reason, we want to help you with your promotional activities and hence we will be offering some of the best promotional products which you want to use.

So, no matter what you are looking for, if your aim is to ensure that you can get the best services which could help you in your online venture, look no further than us. We will help you get the right foundation and you can build on that.

Get The Global Appeal to Your Marketing with Optamark

The world is changing with such a fast pace that keeping up could be a troublesome job without a little help. Optamark is just the strategic helper with a complete spectrum of all marketing solutions that could provide you with answers to all the issues that might tickle you.

What is Optamark?

We are a unit, which has been putting its best efforts in redefining printing from over a period of three decades now. We offer you with a vast variety of product and services, oriented to fulfill all your marketing needs. Our features are designed in a customer-specific manner and we strive only to build and nurture amazing brands by bringing brands and business together.

What’s there for you at Optamark?

We have developed from a traditional printing unit to one of the rising names in the field of marketing solutions only with our innovation and tireless commitment to our customers. We bring to you the fruitful idea off web to print technology that is sure to take your business and marketing to great levels.

At Optamark, you get the best of full-service printing and creative marketing assistance. We have pooled a multiplicity of products and services ranging from signage, printing and lots more, extended with a blend of strong traditional outlook with the digital strength of the day.

We have an excellent team of experts, experienced in the nature of their work. The unmoving focus and dedication of our efficient workforce makes it possible for us to fulfill our promise to provide you with more than satisfactory experience at Optamark.

If you are looking for a supportive hand to take care of all your marketing solutions, Optamark is the spot for you. So experience our innovative flexibility in movement from logistics to marketing, proficient services from idea to implementation for yourself.

Setting The Right Foundation In The Field Of Online Business

In the competitive world of online business, it can be really hard to stand out. There are so many things which you need to measure and analyze that it often gets hard to manage everything. This is why you may need the right professional help which can assist you in different steps of setting your business. Let us take a look at how Optamark can help you out.

Planning The Vision

When you are setting up an online business, the first and foremost thing which you need to do is make sure that you have a vision you can stick to. You need to decide what line of field you will be approaching and then you have to carve an identity for you. This is where branding and web development comes into picture. We offer both these services.

We have some of the finest developers on board who can go through the different intricate details pertaining to your business idea and can give you the best website with an appealing design. When you have followed these points, you need to focus on the identity of the brand. Make sure that your brand has an image which can make it stand out from the rest.

You need to ensure that your brand looks powerful enough that it can captivate the attention of the customers. We have some of the best promotional printing products and we also design brochures flyers, visiting cards and more. With these products, it will be a lot easier for you to handle the different details pertaining to your brand identity.

At Optamark, we strive for excellence because our main aim is to ensure that our end customers are satisfied and they are contented with what we have to offer. When we have managed to deliver the finest services, we know that they will always come back to us.

The Right Help For New Business Ventures

When you are just starting in the field of online business, there are plenty of things you need to be wary of. The competition even in the field of online business is increasing every day. This is why it has become extremely important to be sure that you are choosing the best services so that you can stay at the top of the game.

What can we do for you?

At Optamark, the main focus is always upon finding the best services which can help you out. We offer a wide range of different services ranging from web development to efficient web designing, the right marketing solutions, the perfect printing solutions and direct response as well.

The set-up of your online business needs to be top notch to ensure that you can really impress your customers. Until and unless you have managed to develop the website thoroughly, how will you succeed in being sure that you will be able to project the perfect impression? This is why you should hire the best professionals who can work on the designing and developmental aspect.

Once the key framework is ready, the need arises for printing and promotion because you need to carve an identity of your own. Once again, it is Optamark that looks to be one of the top and trending choices because we are aware of the best printing strategies. We offer a wide array of different printing products which can aid in promotion of your stuff.

So, if you are looking to promote your business and you are in need of right assistance, make it a point to choose our services and we will surely help you stand out from the rest. We can take your business to the next level with our cutting edge printing services and the best development ideas as well.

How Crucial Are Promotional Products For Your Business?

There is immense competition in the world of business and with so many firms out there catering to the crowd, it is very important to stand out. As a business entity, you need to invest heavily in marketing and one such aspect is carving your own name.

In order to do so, you will need to opt for promotional products. All those firms who are well established and manage to get good sales turnover are known for their impeccable brand image. So, you cannot undermine the kind of importance which the promotional products would have.

What Are The Top Products That Could Lead To Improved Business Output?

The field of business products is extremely big and whopping and there are too many styles of products to pick from. However, let us focus on the key products which you could choose to push your brand image and make it accessible.

Business cards

When you are approaching new clients, it is important to have the right business cards. The business cards will help in projecting the perfect professional image and it should be designed in the apt manner. At Optamark, our main focus is upon designing business cards with a difference which is catchy, creative and professional.

Banner

If you are targeting online sales or even if you are on the lookout for good offline marketing promotions, you would need banners. We specialize in making some of the best banners that have been tailored as per the client’s needs. No matter what you are looking for, our company is sure to offer you the befitting design.

Flyers/brochures

It is important to have a well designed brochure that contains apt information about the details of your firm. Brochures can be aptly used for promotion of different events and discount campaigns.

Choose any of these products and pioneer your firm to greater heights.

3 Tips For Designing The Perfect Brochure

Brochures and flyers are very integral for your business. When you are looking to work on the designing aspect, there are plenty of different things you will need to keep in mind. Here are 3 of the best tips which will come in handy for the sake of designing the best brochure which will make the firm stand out and look classy and top-notch.

Deep research is mandatory

A brochure or a flyer cannot contain filler information. It is extremely important to be sure that it is laden with the right facts and contains accurate information. This is why the first and foremost step which you need to follow is that researching about the firm is must. You need to spend ample time merely for the sake of understanding the details of the firm. Take a look at what the firm is involved in, their past record and the exact detail which they want to cover in the brochure.

Mix and match

Brochure should neither be too subtle nor too bright. While brochures are mostly seen as catchy documents which could capture the attention of people, it is important to be sure that you end up with a mix of extremes. Don’t make it too formal by putting in only light and subtle shades. At the same time, the brochure shouldn’t look like a children’s coloring book either. You need to mix and match to make it look exactly what you need it to be.

Add the right illustrations

A brochure should not be entirely text oriented unless the client specifies so. In a brochure, illustrations play a great role as it helps in jazzing up the whole display and will make it look complete. So, look out for the best set of images which you can add for having that polished look to the brochure.

Business cards – Cost Effective Ideas to Grow Your Business

The business card is the very much helpful way to promote your product and create awareness about the services given by you to the people. The cost of effective this small piece of record is nothing effect to your business, and it is very much informative,and also it is considered as a good means of advertisements.

The business cards effectively carry the name of your company, its logo, your name and details of address with the telephone numbers and the email address. It serves the purpose of making the promotion of your company. The receiver gets an impression of your company and may contact you in the future for his requirement.

Only perfect designer can create a beautiful design of the business card, which is printed using most recent printing machines to make a high quality business card. You are able to serve the purpose of promotion of your business through a modest investment in business card printing.

Planning, designing and having your cards printed.

For your business card to be the marketing tool it should be, there are a few things you must take into consideration when planning and designing your cards.

  • Get professional quality business cards printed for you. Make sure, you could print them on your laser jet and cut them with scissors. You’ll get what you pay for and worse than that, people will question whether they can trust you with their business if it seems you can’t afford to print full color business cards.
  • Pay attention to the finer details on your card. A logo is important, so invest some time and effort in the design of your logo to make it stand out in the crowd.
  • Be proactive and keep your information up to date. If any of your contact or other information has changed, you will appear to be disorganized when you have to scratch out and write new information on your card, so throw away those cards and have new, up to date ones printed.
  • Use color and images for impact and good design principles to make your business card pleasing and easy to read.
  • If possible, hire a graphic designer to help you. They are professional and know what works and what doesn’t.
  • Your company name or your title tells someone what you have to offer. If it doesn’t, add any words to explain what you do. Showing what you do makes you stand out. Let everyone who sees your card know what services you provide.

Nowadays, people are attending many seminars, fairs, meeting and so on to discover the way to build up the business. An elegant business card is able to draw the attention of the recipient and there is every chance that it would be preserved for future reference.

Beating the Competitors Using Non-Conventional Marketing Tactics

There are a variety of advertisements out there that the potential clients just block out of their way. This implies that most showcasing battles are only a visual type of background noise individuals instinctually disregard. Diversity matters a lot. Having a diverse scope is something that gives you an edge above your rivals. You need to figure out how to emerge and grab the consideration of a bored gathering of people. Bigger organizations have huge publicizing spending plans that permit them to surge the media and Internet. You don’t have that extravagance; however you do have another point of preference. You may have less target client base, yet you additionally have a closer association with them. You realize what your clients need and what is essential to them. Your organization should have that skill to push the marketing schemes upon the clients. It is wise to strategize accordingly to get out something out-of-the-box. The motivation behind an eccentric showcasing procedure is to grab the consideration of your potential clients through astonishment. Yet, if your cause bothers rather than wonderfully astonishes, it will push potential clients away. That is the reason utilizing your insight into your group is so key when building your battle. It is essential to keep up the track of the rival marketing units along side. One needs to know the market trends, customer demand as well as rival strategy. In should be an all-round effort. That is how when you look into each and every aspect, you get to know the main streams and you work on your strategy accordingly. To give a streamlined proportion to your own plan and ideas you must hold it parallel to the counter plan that will help you initiate a better quality and thus bring out an extraordinary strategy with an edge over the others

Something else you ought to stay away from is letting the marketing strategy overpower your image. It’s simple to concoct a critical commercial, execute it well, and afterward have clients recollect the notice however not the organization that made it. Promoting works best when there’s an unmistakable association between the substance of the commercial and the item you’re attempting to offer. Along these lines, the substance of the notice builds your image’s quality. In light of those notices, you ought to realize that there are no standard unpredictable advertising methodologies; if something is standard, it’s not capricious. Yet, a few techniques are a decent beginning stage toward building a whimsical showcasing arrangement. Rival milestones are an awesome spot to promote in light of the fact that individuals see them consistently. One approach to truly emerge is to utilize these regular central focuses to get your image’s message out. The underscored quality of the services showcases a great deal of positive consideration from the counter company. The way to doing this privilege is to guarantee that the commercial doesn’t affront your potential clients. Thus, it might be insightful to dodge milestones that have critical social or neighborhood importance.

Eco friendly printing techniques

When you pick our internet printing administrations, you are not just sparing cash, you’re sparing the earth. Ours is an eco-accommodating printing organization, and we offer a decision of reused paper stocks and dynamic soy-based inks. We have environment friendly facilities all over. We consequently print your requests at the plant nearest to you, which lessens the separation you’re printing items are delivered to radically cut fuel charges. Conventional printing gatherings use petroleum inks which make unsafe ruinous unstable natural squanders which could bring about tumor or asthma assaults in long run. They utilize fossil oil for machines. In a stunning disclosure printing industry positioned fourth in the rundown of significant toxins on the premise of waste created, renewable wellsprings of vitality utilized and amount of utilized force. Conventional printing produces perilous and non dangerous lethal material amid whole process like waste paper, greasing up liquids, chemicals, inks, and dissolvable, messy cloth, channels, sponges, process wastewater, printing plates and void item holders. It additionally aides diminish you’re transporting time and cost! Your request will be transported from the office nearest to its destination, or you can give us a chance to mail it for you!

Our soy-based inks are benevolent to our surroundings, radiating less unpredictable natural mixes than customary petroleum-based inks. Some of our products are business cards, response cards, sales data sheets, brochures, welcome cards, newsletters, invitation cards, calendars, postcards and booklets. Eco agreeable printing organizations are substituting petroleum inks with soy or vegetable inks and reused papers are occurring of immaculate papers. The concerns of nursery gasses, increasing contamination levels and introduction to dangerous materials or cancer-causing agents are making print houses to change to become one with mother Earth and print green. The greater part of printing houses and distributed organizations has swung to reuse paper printing. Overall green printing routines cost lesser than customary. Alongside this it decreases their long haul risk towards environment and serves to safeguard or manage natural quality. It is without inconvenience and does not mean lower quality. You can likewise lessen your balance costs.

Eco friendly printing saves money on working and waste transfer costs. Printing on reused paper, soy-based inks and shrewd transporting all add to our dedication to decreasing our carbon foot shaped impression. We’re pleased with what we’re doing to spare our surroundings. Going against convention is good but that is not enough o be extraordinary. Above all a trustworthy relation with your clients forms the base of your business. Environment agreeable printing utilize hundred percent post-purchaser waste prepared chlorine free uncoated, made by renewable vitality sources like wind or sun powered force, soy ink or vegetables ink. It uses waterless framework which discounts the need of hosing frameworks utilized as a part of customary printing. Indeed, even the folios, cements and foil stamps utilized are environment agreeable. These days green techniques are exceptionally suggested by social activists and corporate houses. They want to run with printers who depend on and take after eco well disposed procedures.

We make it happen by reflecting your concepts into reality with our product offering

With the astounding development in computerized printing innovation, our prestigious organization is turning up with imaginative thoughts to make pennants and notices that can adequately help in the building up of any business. We offer extensive arrangement advanced printing administrations can make extraordinary substantial configuration prints which can bolt the consideration of potential clients. These prints serve as versatile ads which are effortlessly convenient and can be set up anyplace. There are alluring, efficient and have a superior quality contrasted with the substantial configuration prints delivered by customary printing innovation. Today advanced printing administrations are no more constrained to paper prints. These can be straightforwardly printed from the PC and don’t oblige any middle of the road medium, for example, negatives or photograph plates. Vast arrangement printing is finished with cutting edge quality printers which ensure unmatched photograph quality. The hues are blur safe since the inks utilized are of predominant quality. Expansive organization printing administrations can be benefited of to make posters, banners, cards, presentations, charts, architectural designs and other prints. This procedure is done straightforwardly from the PC with the assistance of modern programming. Inkjet, dissolvable and light jet printers are utilized for the printing. It is every now and again utilized for on-interest or short-run shading printing. The computerized printing organizations acknowledge your records by email, or on CDs and DVDs.

The different favorable circumstances of extensive arrangement computerized printing are supreme picture quality, interesting printing methods, digital output reconciliation, cost viability and size variation. The quick turnout of the print makes it even more fabulous in all aspects. Not a single rock is left unturned in ensuring top notch printing services. A wide scope of substrates offers an interesting aspect and increase the scope of exploration and innovation. Huge configuration computerized prints are brilliant beautiful choices for your dividers. Suppliers of huge configuration computerized printing administrations can make staggering representation for the dividers, both in the home or working environment. Even the high-tech 3-D printing has left everyone astonished. Some amazing designs and superficial 3 dimensional designs resort to an ever rising innovation which illustrates a new creation. Regarding the innovation of 3-D printing, I would submit to you that powerless materials are just being utilized by some, for the most part specialists today, which just a couple of genuine commendable applications. The military is utilizing 3-D printing for more propelled things, and NASA made some rocket parts, which worked fine, so it won’t be long before they are utilized as a part of industry everywhere on our free-showcase. In like manner consider different mixes and even earthenware production warmth treated through temperature stoves, microwave broilers or covered to make composites as the last step.

Optamark Ranks #232 in Top 500 on Inc 5000

Inc. magazine has ranked Optamark NO. 223 on its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 5000.

“”It’s an incredible honor to be named to the Inc. 500 list,” said Tarang Gosalia, CEO, Optamark. “For almost four years, Optamark has experienced substantial growth which wouldn’t have happened without our dedicated staff and partners. The honor of ranking #223 overall, and ranking #4 in the State of Massachusetts alone, is recognition of the need that organizations both large and small need to have streamlined solutions for their ongoing printing needs through innovative technology solutions.”

The 2015 Inc. 5000, unveiled online at Inc.com and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 18 to September 22) is the most competitive crop in the list’s history. The average company on the list achieved a mind-boggling three-year growth of 490%. The Inc. 5000’s aggregate revenue is $205 billion, generating 647,000 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000

Optamark is an online printing company that offers offset and digital printing, signage, promotional, and creative services.

Optamark is an award-winning online print business that is dedicated to providing clients a seamless integration of their printing & marketing services under one roof. Launched in 2011, Optamark aims to disrupt the $640 billion global print industry by combining the traditional print methods both offset and digital with a full range of product from printing, signage, promotional and creative. Implementing innovation to a 500 year-old market, Optamark has become one of the fastest growing full service printing & marketing agencies in United States. With offices in both the United States & India, Optamark offers global support around the clock.

Simple yet unique printing ideas for a classy look

Printing looks best when it is done in keeping with the latest techniques. These are so many kinds of printing methods but one which look stylish, simple and unique is the canvas printing. This trend looks fantastic and has been sought by many individuals. Design and innovation puts in the spark into the thing that gets printing. All it takes is some innovation and some imagination. Printing can be referred to as a design art of putting in ideas and coordinating it with trend methods of incorporating the design with a superior quality.

Shading sprinkle canvas prints are an undisputed top choice. The shading sprinkle canvas method includes giving your photograph the highly contrasting treatment making an extremely tasteful, masterful feel however keeping the shading in one particular spot of the photograph. This impact highlights a specific piece of your images with a radiance of shading, so you can be extremely innovative and make some fabulous thoughts to upgrade the visual effect of your snaps. Case in point, you could keep the shading of your shoes, your hair, and a dazzling nightfall that you and your beau sat on the shoreline viewing. The conceivable outcomes are inestimable yet what is sure is that you can make some really dazzling canvas prints with the shading sprinkle system.

Why not get you or them some marvelous canvas prints with the one of a kind filmstrip montage, changing over your photographs into masterful and cinematographic divider craftsmanship with an aesthetic turn. Advanced slams into vintage for the absolute best combination of the fantastic and the contemporary. The bespoke filmstrip montage is outlined entirely for you by master originators and can be up to 3m x 1.5m. Your photographs are put one next to the other in an exceptionally contemporary and in vogue style encompassed by the excellent filmstrip impact of high contrast like a film reel. You will be sent a proof by email before the request is finished, so you will never be frustrated with your lovely filmstrip montage canvas prints.

All encompassing canvas craftsmanship is totally amazing. There are no impediments on the sizes of your all encompassing canvas, so you can truly fill a divider by adequately spreading your picture right over one side of any room! So shocking thus fantastic, all encompassing canvas prints light up any climate in an imaginative and absolutely exceptional route through the plenitude of shading and their smooth, brilliant impact. It is conceivable to either shoot or make your own scene, by either taking so as to utilize an exceptional camera, various shots and designing so as to sew them together, or one in Photoshop. If that you truly need to fill somebody’s heart with joy, why not add an exceptional customized message to the front or back of the canvas. You compose the words and we print them for you to give an additional included touch of shimmer and verve to your as of now astonishing canvas craftsmanship.

Wide Format Printing – Our new Vutek Machine

Digital Print WHITE! – EFI VUTEk GS3200 Large Format Printer​

Digitally print WHITE! To accommodate the ever changing needs of our clientele, we have expanded our printing capabilities by introducing the new VUTEK GS3200 flatbed digital printer. This 3.2 meter (120”) state-of-the-art machine enables us to print on various substrates 2” thick or less (glass, wood, tile, carpet, paper, plastics, etc.) and do so at the highest resolution in the industry. “The quality of these prints is unbelievable! And the backlit panels we’re producing are absolutely breathtaking.”

For our sporting/event clients, we have put together some amazing pieces and this machine really differentiates good quality vs breathtaking output.