3 Steps to Design a Shirt to Increase Brand Exposure

There are many ways you can increase your business’s brand exposure. You can go about it digitally and set up a social media account to interact with your community. You can also use physical solutions, such as setting up billboards and posters to tell people all about your business.

That said, one of the best ways to expose your brand to the public is through business events, conferences, and even charities. You can go to these events and hand out flyers, but one way to really draw attention is by giving out t-shirts with your design!

A great t-shirt design can spread awareness of your brand for many years. It encourages people to wear them multiple times to different places, which equates to free, long-term marketing for your brand.

So, how do you design such a t-shirt? Here are the steps you can follow:

Step 1. Understand the shirt’s purpose

The first thing you need to do is understand what you plan to do with your shirt. Obviously, you want to use it to gain exposure for your brand, so the design has to reflect your brand’s identity.

Start with the right logo placement, as you want this to be clearly visible. Next, pick the right colors that complement your logo and draw attention to it. All the elements of the t-shirt must work together to achieve the intended purpose.

Step 2. Pick the right shirt

While the shirt’s design is critical, the type of shirt you choose is also important. For example, if your business is based in a hot climate, you want to opt for light materials like cotton to keep the wearer comfortable. On the other hand, if you’re in a colder climate, you may opt for shirts with long sleeves or thicker material.

Either way, you must pick the right type of shirt to work with. That way, people will be more likely to wear your shirts and spread awareness about your brand.

Step 3. Create a stunning design

Once you have the purpose and the type of shirt sorted, now is your chance to create a design that will give your brand the exposure it needs.

You can take inspiration from many sources, such as social media platforms, art websites, and even your business’s logo. What’s important is that you gather ideas from as many resources as possible. That way, you and your team can find the best choice and develop unique designs that will work perfectly on your shirts.

Conclusion

With the designs ready, now’s the time to have the shirts printed. There are many printing services out there, and some specialize in t-shirt printing. Take time to select the right service providers to work with, as the quality is vital to expose your brand the right way. You wouldn’t want the design to start falling apart after a few uses. You want it to last for many years so it can continue spreading awareness about your brand and attract interested individuals to your business.

Are you looking to have your designs printed on quality shirts? Optamark Graphics can offer you the shirt and print quality you need to boost your brand. Get in touch with us today!

5 Effective Print Marketing Materials to Utilize

Despite the rise of digital marketing in recent years, print marketing is still seen as an effective method. It’s easy to think that printed marketing materials have become obsolete due to the rise of technology, yet other forms still outperform some of the latest methods. Print marketing materials can even generate higher results compared to an online strategy. One of the reasons is that people consume information on paper differently, in which they get to focus more on what’s written and understand it on a deeper level.

If you want to implement print marketing in your business, here are five effective materials that you should utilize:

1. Business Cards

Business cards may seem invaluable, yet they have a significant impact on your marketing efforts. In fact, well-designed cards are very effective as it is one of the easiest ways to promote who you are as a company. Wherever you are, whether at an event or at a restaurant, handing out your business card to a potential client can bring plenty of opportunities for your business. This is because these cards let you connect personally that you don’t get from online marketing. Also, the more you become personal with clients, the more powerful your promotion will be.

2. Brochures & Flyers

Despite the power of online marketing, not everyone trusts what they see online, which is also the reason businesses online have strategies in place to build trust. Brochures and flyers are an effective way to gain customer trust, especially in physical spaces where people don’t have access to computers. These printed materials will help you build credibility and trust not only online, but also as customers talk about you through word of mouth.

3. Banners

Banners, such as pop-up ones or even table-stand ones, can easily catch the eyes of potential clients. They are a cost-effective marketing tool that you can place outside your building to bring awareness to your business, product, and location. On top of that, you can also use banners for your events and trade shows to introduce to passersby of what you do or offer.

4. Physical Promotional Products

Physical products for promotion, such as pens, power banks, or thumb drives are excellent ways to build and spread brand awareness. You can place your brand name and your logo on these products to be brought home with your potential clients. Make your promotional products useful, so when a potential customer uses it, they will be reminded of your brand and what you can do to help them.

5. Postcards

Similar to brochures and flyers, postcards will let you promote your brand and build engagement and trust with your customers. However, this type of printed tool targets a specific audience: those who look forward to their mail. This means that you need to dive deeper into your customer base and identify the individuals who are still relying on direct mails as a means of communication with a business.

Additionally, this material allows you to get more personal as you can send a greeting card on a holiday or a thank you message to those who have chosen to work with you.

Conclusion

With the digital world getting overly crowded, marketing through printed materials is a great way to reach your audience. The five print marketing materials mentioned are those you need to consider investing in if you want your business to grow. At the same time, keep in mind that the design of your physical marketing materials is crucial, which is why you need to find an excellent graphics company to make your printed materials stand out.

Optamark Graphics is recognized as an innovative brand management company that focuses on lasting relationships and collaboration. If you are looking for effective print materials to increase brand awareness, and ensure business growth, get in touch with us today to see how we can help!

3 Reasons Why Your Business Should Invest in Graphic Design

As a small business owner, your days are usually filled to the brim with never-ending tasks to finish, calls to be made, and concerns to be addressed. The list can just go on!

With a lot of things happening here and there, it’s easy to forget about some aspects of your marketing and digital presence, like your graphic design. For some, this may seem like something needed only after the business has expanded and become more popular. The truth is that whether you’re just a small business starting out or an established and immense corporation, graphic design matters when it comes to your success.

In the sections below, we’ll be going through some compelling reasons why you should invest in a professionally made graphic design.

1. It Helps You Create a Solid Brand Image

Along with your name and the quality of the product or service you provide, one of the things that people will remember about your brand is your logo design. This is also what people usually see first during their initial contact with your business. Considering this, hiring a graphic designer can help you achieve one that is memorable and truly representative of who you are.

Moreover, investing in professional graphic design ensures that all your graphics and images published on your website and social media pages are on-brand. Content with the same feel, voice, and style helps you solidify your brand identity and promote recognition.

2. It Helps You Make a Good Impression

More often than not, consumers don’t buy a product or service right away. They spend as much time as they need to do their research before deciding to purchase. On your end, this means that you have to do whatever it takes to nurture them.

One step to do this is to make sure that you leave a good first impression.

First-time visitors are likely to simply navigate your website and interact with your online content. To encourage them to stay or come back to get to know you more, you have to make sure that these first visits are a pleasant experience for them.

Having a professionally made website design helps you do just that. A well-designed website means having all the necessary links and buttons in the right places. It also means having important information in the most noticeable areas.

Ultimately, it means having a website that is designed according to your branding, story, and purpose.

3. It Makes You Memorable

Due to the plethora of digital content published and shared every second of every day, your small business has to be attractive and unforgettable.

Sadly, without professionally made graphics—or any graphics at all—you’ll automatically fail in the first one. And if you can’t even captivate people’s attention, how can you make your brand memorable?

If you want to stand out from competitors, it’s not enough to have better products or services—you must also surpass them when it comes to your digital marketing efforts. Craft a solid content marketing strategy and create a thoughtful yet attractive design that will go with it. These two go hand-in-hand and help you captivate more people.

Conclusion

Graphic design plays a significant role in your business’ branding and image. That said, it’s not a smart practice to simply pass this task on to a marketing assistant who’s available at the moment. Your graphic designs are what will face your consumers—and the wrong material can seriously harm your businesses’ reputation and credibility!

Considering this, it’s a smart idea to hire a professional graphic design agency to take care of this for you. They will be able to handle all your graphic needs and deliver the best quality—thus taking your business to the next level.

Are you looking for a digital agency that provides solutions for your graphic design, printing, and promotional merchandise needs? Optamark is a brand management company helping businesses across industries create a first-class branding experience. We provide full-service solutions—which means that we’ve got you covered in design and content! If you’re ready to start collaborating with us, get in touch with us today!

How to Choose a Custom Printed Box for Virtual Event Giveaways?

As every moment passes, 2,760 packages are delivered worldwide, which means approximately 16 billion packages are shipped every year. Such growing popularity of mailed gifts has made it challenging for companies to think out-of-the-box for gift ideas that need to be mailed.
The fact is that the challenge is only intensifying with virtual event gift boxes turning increasingly popular. The question arises, how can you make your business catch-the-eye then? The answer to your question is the Custom Gift Boxes.
In case you are organizing a virtual event or considering sending a holiday or thank-you gift box to your buyers, a customized gift box will help you stand out and put your company’s action better than several other parcels that appear at the recipient’s doorstep.
Custom Gift Boxes – Why?
Custom gift boxes help to add a flywheel approach to your promotional product list. One benefit of changing your package into a gift is that this creates great enthusiasm for your company that people enjoy to share, and this results in creating brand ambassadors who boom your brand’s exposure. It’s the ability to build satisfied consumers and use that same tempo to compel recognition, which helps actuate the company.
So, let’s look at why a custom box is so significant and how it can set your company apart from others.
Make Your Box a Gift!
To start with, the complete purpose you are shipping a swag box would be to either give or praise your candidates or event attendees. These days, consumers are doing their maximum shopping online; they order a box for themselves almost every day. Therefore, to make your gift sense like a gift, the easiest and best way is to make it appear like one.
Let’s illustrate it in this way. When you buy a gift and bring it to your friend’s birthday party, do you carry it in a traditional brown bag, or do you cover it in a pleasant wrapping paper, perhaps with ribbons and bows? I’m quite sure it’s the latter.
You can make your swag box a perfect gift by simply following the same procedure. Certainly, shipping gets a little bit in the way of stuff; however, you can still make shipping boxes amusing and customized. It’s the way to make your swag box seem like a gift.
Promote Excitement
Getting ready for an event? I presume the entire aim of your swag box is to make people enthusiastic about it. Or if you are only shipping out gift boxes, then the aim is to get people fascinated about your business and your brand. Well, nonetheless, it all comes down to inciting sentiments.
So, assume this. You’re going to your doorstep to grab your mail from the mailbox, and you see two stuffed parcels inside. The one you see is a regular shipping box that is likely to hold one of the many household objects you just bought online. While the other is a beautiful textured box, branded on its side with a fun phrase. It will stand out, and ironically, it won’t look like anything that you ordered.
Now, can you decide which one you’re going to open first? I know I’ll go to the second one.
Let’s take a more practical example. What if you are a user of a monthly subscription box like Birchbox or Hello Fresh? These are boxes that you are keen to get in the mail every month. The reason behind why they look so attractive is that they are made with elegant colors and branded logos.
That is the strength of the custom boxes. People are drawn to the glitzy and flashy things as consumers. As per a market research company Ipsos, 75 percent of customers are concerned about product packaging design. That’s a completely astonishing percentage, but it’s not a waste of time to concentrate on your package’s look.
Increase Brand Exposure!
Did you even know that if they can, 90 percent of customers will reuse a package box? I’m the living example of that percentage.
I attended a virtual conference recently organized by Commonsku. Sending out virtual event swag boxes to a range of registered attendees was the part of their event plan. I was among one of those lucky winners of a custom-designed box that had different promotional products included. The box was indeed beautiful and was crying to be reused. Now, it is the happy new keeper of my very expensive tea collection. Whenever I brew a new mug, it reminds me of Commonsku’s event and the unforgettable experience.
That is the strength of a custom swag box for your event or company. It’s all about making an impression that lasts. And a custom box will help you to spread the word if you are organizing a virtual event.
Just imagine-because of your custom packaging, 40 percent of customers are more likely to share pictures of your brand on social media. To increase exposure to your event in a cost-efficient way, custom packaging plays a major role. It creates something share-worthy for your already committed attendees.
Three Steps to Sending a Custom Gift Box!
So, are you willing to invest in your custom swag box, but where to start? Fortunately, the process isn’t that complex at all! However, before you start buying, it’s good to have a strategy in mind. To help get you moving in the right direction, here are a few steps.
1. Identify and Consider Your Budget
The first step to consider before making any purchase is to decide your budget. As far as customization goes, the double-edged sword of customized boxes is that there are no limits or restrictions, but like everything else, the more you do, the more costly it will become. Therefore, determining your budget will help assess how far you can go with the customization and how large you go with the box size.
Firstly, decide whether a custom box would make sense for your situation. We’ve already outlined the advantages that one can have, but there are scenarios where the budget is not wise. And that’s all right, as long as you make a good decision for your business. We recommend that at least 100 custom boxes should be ordered to be worth the price. Nevertheless, you can also buy as few as 12-15 custom boxes. In that case, a standard white box could be a decent purchase if you plan on buying just a small number.
In case you have a very broad recipient list, then custom is the path to choose. When you determine the total quantity you will need, always bear in mind that custom boxes are usually retailed in increments of a dozen.
The next step is to access the size that would work best for you. You will need to keep two things in mind while choosing the ideal size:
a. The type of products you are going to put in your custom box
b. The shipping costs.
Every brand has a different swag box, but we have a few recommendations based on our experiences. Bear in mind that the typical swag box has 2-6 products inside. We recommend going for the following three sizes:

2. Plan your Timeline
Planning properly is an extremely important consideration for shipping custom boxes, and we can’t emphasize this enough. Are you planning for an event or sending a gift for a particular holiday? Then keep in mind that you have a very crucial deadline for your custom box arrival.
If you are thinking of sending a custom box with swag items inside, then it is vital to know that the whole project takes about seven weeks from start to finish. This also comprises the boxes’ printing process, which takes about 15-25 working days or sometimes a month.
Keeping this in mind, it is advisable not to hurry when it comes to Custom boxes. The more time you spend, the better the outcome will be, and the less tension you will suffer in the end. With a decent amount of time, the procedure would be closer to perfect.
3. Create your Design-Plan
After determining the budget and planning the timeline, then comes the time for the most interesting part, the design. Certainly, it is significant to plan how you want your custom box to look like.
Don’t fuss about your lack of Photoshop skills, as you don’t have to stress the actual design process. This is what our DMG crew is here for. But considering that only you know your clients, prospects, and event attendees best, the box’s overall idea and design would be most useful from you.

  • Come up with a few bright and pleasant colors that will match your organization or event brand.
  • Utilize the innovation of the brand of your company by incorporating your logo.
  • You can come up either with a branded hashtag or expression for your gift box. This will also help in better interaction at social media as people will have a primary spot to post about your box-related content.
  • To help fund your custom box and attract sponsors, an excellent way is to open the ability to have their logos displayed on your box.

Our team will do the rest once you finally decide the appearance of your box. Our brilliant team of graphic designers will coordinate with you to build a look that portrays both your business and your event. Here’s a look at the work we did for CSTA, a customer who hired us to build their virtual event swag box strategy
Now Take your Call!
We believe most of these tips have helped boost some creativity for your gift campaign or virtual event. Swag is indeed a very effective tool to communicate with your audience, but then something that is sometimes ignored is the delivery method. Once you integrate a custom swag box into your promotional product strategy, you’ll reach one step closer to communicating well with your customers or event guests in the most intimate way possible.
Please remember that the purpose is not to let your ability to organize a successful virtual event be disrupted by a custom swag box, nor will it get in the way of any other task. And for this exact reason, our skilled team is here to guide you through the entire process. It will help develop a personalized technique that will be designed just for your organization and its objectives.

4 Types of Fonts- How to Choose Fonts for Promotional Materials

One fallacy in marketing and communication that has definitely been relegated to the past is that content is much more important than aesthetics. Current consumer practices show that this could not be further from the truth, as many people come to value the manner in which a message is presented almost as much as the message itself.
After all, a truth, poorly expressed, is a lie. Whether this expression is in the clarity of the words used or in the design of its presentation, one thing is certain: design and delivery matter.
One crucial consideration in graphic design is fonts. What fonts should I choose? How big should the text be? In this article, we will go over these questions and more so that you can make better decisions about the design surrounding your messaging.
The Four Font Families
There are four major font families, and they are characterized as follows:

  • Serif. Serif fonts include older styles, such as Times New Roman and Baskerville. They are characterized by the little tails at the end of each letter, with the belief that these little tails actually increase readability. They are often used to give a sense of formality to the body of the text.
  • Sans serif. Sans serif fonts are known for their straight lines. Verdana and Helvetica are some examples of these fonts. These days, they are growing in popularity because they are versatile and positively received. They are also regularly used as titles and headlines because of their boldness.
  • Script. Script fonts look like natural handwriting. Some of the most popular examples are Snell Roundhand and Brush. These are normally used for more creative businesses and establishments, such as coffee shops and bakeries, as they bring a sense of the familiar and casual.
  • Display. Display fonts include all those highly decorative fonts you see, and they are used very sparingly unless appropriate. Wingdings is a special example of display fonts. Other fonts of this family have seen use in horror movies and science fiction.

How to Choose a Font
Every graphic design project relies on a certain tone or mood, so the fonts and typefaces you choose should match the mood you’re trying to achieve. As such, horror fonts like Chiller wouldn’t really fit the promotions of a medical blog, but they might be appropriate for the promotions of a horror podcast.
Make sure to examine a font on its own and against the rest of your materials to make sure it’s an appropriate fit. If you are still not sure, show it to someone else and get their opinion.
Now, depending on how you intend to deliver your message, try to look at it from different angles. If it’s meant to be used for a billboard or poster, try looking at it from a distance. Does it look too bland? Is it difficult to read? Does it stand out too much?
The right font will give you satisfactory answers to all of these questions and deliver your message with ease.
Final thoughts
Whatever message you hope to deliver, and whatever industry your business is operating in, it is critical to employ good design techniques in all of your promotions and related materials. Choosing the right fonts, sizing them correctly, and positioning them well are all elements of good graphic design practices.
If you’re looking for a graphic design partner for your business so you wouldn’t have to worry about fonts at all, send us at Optamark a message. We have the expertise and experience needed to help deliver your message accurately and beautifully.

 

Graphic Design is the Future of Marketing – Here’s Why

With the growing prominence of online content and digital marketing, graphic design continues to take the internet by storm with its appeal to the general browsing public. But it also has to be said that the whole allure for visuals also dominates the offline world as well, with many street billboards becoming viral and also store packaging riding eco-friendly niches. Definitely, there’s more than meets the eye.

This article is here to let you know why investing in graphic design services for your overall business. Its versatility in different vital business components such as branding and customer acquisition is the driving force behind most big and small companies and businesses. And graphic design is also the main reason why impactful visuals are the next reality in years to come.

Why is Graphic Design The Future of Marketing?

The reason behind this perceivable future is actually due to the greater development of mobile technology and online-mediated communication. The Internet is not only a fun place to be, it has all the things we need.

To add to this, humans since birth have always been accustomed to associating colors and symbols to making decisions. Decisions and behavioral patterns then turn to opinions. It’s just how we have been hotwired to act.

The key here is to understand that content is king. We aren’t just talking about pictures but the way the text is smartly embedded in the visual. This killer visuals-text combination has always been foundational to your development since birth, and the internet is a feast for these natural senses. And online businesses actively take advantage of this.

For instance, scroll down through Facebook and see it for yourself. Small time merchants and conglomerates alike are realizing that a picture can truly paint a thousand words with much revenue and leads generated. With the tap of a button, you can find things that cater to your needs or interests. And the world continues to see this norm in its future.

Graphic Design’s Key Niches

With the landscape of business being largely visual now and in the near future, take a look into these key niches to elevate your marketing strategy and generate leads for your business:

1. Website: SEO and pay-per-click campaigns aside, making conversions from browsers to buyers is all about getting them hooked from first glance. Graphic designers usually have visual cues and certain color patterns in mind that allure certain markets or your specific niche. The pull of websites with high-quality e-commerce catalogs and impactful landing pages for example are just a few examples here.

2. Brand Identity: Who you are as a business or organization largely depends on the visual impact you have or your overall image. The right visuals paired with a striking message or slogan make graphic design hand in hand with branding or image building. This is often seen in your business logo or business cards.

3. Packaging: To get grocery shoppers to buy your product, your packaging has to nowadays be visually impactful and straightforward. They have to gravitate towards it even when they see it amongst other products. Having a strong graphic design background can greatly solidify your presence in this space.

4. Advertising: Digital marketing largely consists of building online content like blogs and informative articles. With the perfect blend of pictures and layouts, browsers and customers alike can be pulled in. Traditional T.V. advertisements and billboards are of course still largely a graphic designer’s job.

5. Social Media: As previously mentioned, Facebook is a melting pot of different visuals and content made for making a business presence felt. Other visual-centric platforms like Instagram and Twitter add to the validity and need for a strong graphic design plan.

Conclusion

With graphic design not slowing down in its propensity in the world, make sure you invest in professional services and key marketing tactics to secure your niche and rise to be a top player.

Are you in need of professional graphic design services for your business? Take the lead with us from Optamark Graphics. We have the deep industry knowledge and professional staff that can pull off your next big push for growth and marketing. Consult with us today!

5 Major Ways to Use Graphic Design for Digital Marketing

Content is a crucial aspect of digital marketing. However, visual appeal is just as important as content, and by showcasing captivating graphic designs, you can attract the attention of your target audience and convey your message effectively. To learn more about using graphic design to boost your digital marketing strategies, read the list below:

1. Invest in the right tools and resources

The key to creating an effective digital marketing strategy is by utilizing the right tools and taking advantage of the best resources. When you are armed with these, you can ensure your success with graphic design in digital marketing by reaching your target audience, expanding your reach, and enhance your sales.

To make sure that you are using the right tools, hire talented graphic designers who can help you execute your vision successfully. They have the skills, experience, and know-how to deliver your marketing strategies in the most visually appealing way possible.

2. Establish a solid brand identity

Whether online or in-store, shoppers are overwhelmed with a huge number of brands they can choose from. To stand out from the shelves and get your business noticed by the consumers, make sure to establish a solid brand identity and graphic design that helps you become distinctive from your competitors.

Get started by creating a logo and choosing a color scheme that expresses your marketing messages consistently. With an established brand identity, you can raise your brand awareness and recognition among the public and connect with your target market.

3. Utilize color theory

The colors you use in your product packaging, website, ads, logo, and other marketing tools and strategies affect your sales more than you realize. Be sure to understand the role of colors in psychology and the purchasing decisions of your customers by studying and utilizing color theory. This is a vital aspect of graphic design in marketing that, when used properly, can encourage your target market to do your desired response and respond to your call to action.

4. Try a minimalist approach

As they say, less is more. At present, many businesses apply this old adage in graphic design and their business marketing tools and strategies. Using a minimalist approach is all the rage nowadays. To achieve this successfully, turn only to a digital marketing agency that specializes in graphic design. They can create a minimalist design that works best for your digital marketing tools and strategies.

5. Make your website accessible on mobile devices

More and more users use their mobile devices to access websites or do online shopping. Because of this, it’s important to optimize your website and have it mobile-friendly. Work with a skilled graphic designer to ensure that your website has a mobile-friendly design and guarantee a positive user experience for your visitors.

Conclusion

Driving your marketing strategy effectively can be successful by following the best practices in graphic design. Keep in mind the mentioned tips above to utilize proper graphic design and collaborate only with talented graphic designers to create the look and feel that you are going for and the designs that work best for your business.

Optamark Digital is an established digital marketing agency that offers top-quality digital marketing services, including graphic design, video production, email marketing, and more. Contact us to learn more about how we can help you grow your business!

 

3 Reasons Graphic Design Benefits Your Online Business

The success of your online business is highly dependent on the quality of your visuals. If they are thoughtfully and creatively designed, then they effectively communicate to your customers the seriousness and credibility of your business. As your online business means you don’t have the opportunity to sell at a brick and mortar store and personally interact with your customers, graphic design has become a primary means of attracting customers.

Effective graphic design throughout your company website and social media, coupled with well-written copy, is what pulls potential customers towards your business. It makes them curious enough about your products and services to go to your website, which presents a prime opportunity for conversion.

Here are three reasons attractive graphic design is highly beneficial to your online business:

It Boosts Sales

Graphic design can actually make or break your business’s sales. If you have an outdated or clunky graphic design on your website or promotional materials, it tells customers that you’re not in touch with their needs or tastes. Conversely, if your graphic design is uniquely and outstandingly crafted, then it conveys to customers that your business delivers high-quality services or products.

Even though the quality of a company’s products or services is not always accurately reflected in their marketing—bad marketing doesn’t immediately correspond to poor quality services—graphic design helps convince customers to engage with your business. This will help your company grow while boosting sales.

It Establishes Your Brand

Your brand helps set you apart from your competitors as it comprises visual elements that represent your business. This affects both industry and customer perception of your business and helps you become more recognizable in the field.

Graphic design is crucial to establishing your brand. For example, your business’s logo is representative of the values and services of your business, and the way it’s designed is also indicative of your business’s personality and tone. If it is uniquely designed, then it will be easier for people to remember your logo and associate it with your business.

With creatively designed social media graphics, promotional materials, or even a business card, you’ll catch the attention of your customers and establish yourself as a different but competent player in the industry.

It Fosters Loyalty

Employees will feel more confident and proud to work for a company with stellar graphic design and marketing. Having well-designed promotional materials and a website is something that your employees will deem worthy of sharing among their friends and family, which will boost the visibility of your brand. They will also feel united with the consistent graphic design and company brand throughout your communication materials and even your office.

Appealing aesthetics is the quickest way to draw the attention of people no matter their background or industry, and they’ll be interested enough to browse your website. This will also foster loyalty in your customers because of the shareability of your website and graphics. Additionally, good graphic design conjures specific emotions in your customers through the strategic use of colors, shapes, and typefaces, which will also help build brand trust.

Bottom Line

These three reasons prove that good graphic design is essential to an online business’s success. With a thoughtful logo, brochure, and website design, your company will establish itself as a modern, competent, and creative contender in the market.

The well-crafted graphic design demonstrates the careful consideration you’ve put into properly representing your business. This tells your customers that you’ll put the same care and attention into your products, services, and even customer care. With excellent graphic design, you’ll launch your online business into a success.

Optamark Graphics is a full-service design studio in the US that has global partners in China and India. We produce visually arresting promotional products, merchandise, and packaging that create powerful and memorable statements for your brand.

Is Print Advertising Dead? 5 Facts To Know

While digital advertising and social media are becoming increasingly popular in recent years, print media is still a dominant avenue for promoting brands. The internet and social media are powerful tools to wield, but if you don’t know how to manipulate them to your advantage, you won’t achieve much success.

When we talk about print advertising, it doesn’t just refer to the flat photo ads embedded in newspapers or magazines. Print media is everywhere in the real world, in the letters you receive in the mailbox, the logos and taglines plastered on brand merchandise, and the posters and billboards you see when you walk around your city.

There is still an argument to be made for print media and all its iterations. If you are wondering if it’s still worth investing a portion of your marketing budget for offline ads, here are five facts that may help you decide:

1. Conversion is still higher with print

Americans spend an average of two and a half hours a day on the internet and social media platforms but only 45% said they would act on digital advertisements that they receive. Conversion is still higher with printed media, with 79% of consumers saying they will respond to direct mailers. What this means is that you may spend the same amount of marketing budget on both avenues but you will probably get a better return on your investment with print.

2. Print reinforces online advertising

We may make the mistake of thinking that print and digital media work exclusively. Statistics show that a combination of print and digital advertising can improve an online campaign by 400%. There is a greater chance of success for your marketing strategy if you utilize both avenues.

3. Consumers still trust print media

While it may seem like we are consuming all of our information online, 82% or four out of five American consumers still trust ads in print media in contrast to 25% of who say they trust digital advertisements. The volume of advertising may be increasing online, but at the end of the day, print still offers a high level of credibility that is crucial when swaying purchase decisions.

4. The print is more memorable

According to a study by a Canadian firm, they found that a person’s ability to recall a brand’s name based on a printed ad received by direct mail was 70% than a digital one. The study supposes that it may be because direct mail requires 21% less brainpower to understand

5. More people are likely to ignore an email

While email marketing can reach millions of people with a single click, it doesn’t guarantee a response. Many users have boxes filled with spam mail that usually go directly to their trash. Statistics show 80% of snail mail is opened while 80% of electronic ones are not.

In conclusion

It isn’t time to rule out print advertising just yet. We don’t spend our entire lives on the internet, and not all of our purchase decisions are influenced by digital ads. There is still plenty of opportunities to capture customers’ attention through printed media. So until we are all glued to a digital screen 24/7, print advertising isn’t dead.

Are you looking for a printing shop for your marketing needs? We offer services to create high-quality promotional and merchandising materials to promote your business. Browse our portfolio online and order your new

 

Designing Letterheads Right: A Simple Recipe For Success

While some business operations warrant more effort than others, it’s imperative every aspect should be treated with the utmost priority. As an entrepreneur, you must treat your business like a machine—once you deem that everything is working, it will work as intended. The simplest parts, such as your business letterheads, are part of these seemingly insignificant details.

Letterheads used to conduct business with potential partners, as it presents your company in the best possible way. They need to be well-designed and equipped with the right elements, especially since visuals convey a thousand words.

To ensure that your business invests in the right letterhead, here are the three most important elements you need to incorporate:

1 .  Your company name

The purpose of your letterhead is to let the reader know about your company. Leaving your letter blank is like sending an anonymous letter, which can be frustrating to read. Without an identity imbued in the letter, how do you ensure that the contents deliver the right impact?

Ensuring that your company’s name is presented warrants as a compelling introduction, but more importantly, it lets the receiver know that your business is real. With that being said, place your company’s name at the top of your letterhead. This allows the receiver to know that you mean business, thereby urging them to read further.

2.  Your logo

The most successful businesses are identifiable due to their logos and slogans. A bitten apple, for instance, signifies the technology-driven Apple. The fast-food giant Wendy’s offers a red-headed girl, which people now recognize as their ultimate symbol. To distinguish yourself from the rest, a well-made logo must be present.

The top of the letterhead is the ideal place for logos, just beside your company’s name. Others find that using logos as watermarks work best, but the idea is to place the logo on the most visible spot. This boosts brand awareness, further prompting the receiver to read the contents of your letter.

3.  Contact details

Your letter will likely be a proposal for partnership—in case the recipient is interested in engaging with your company, your contact details should be ready. Your contact information should be readily available on your letterhead, as with your email address and website. Your social media channels will also help. Not only will they be able to successfully contact you for concerns, but showcasing that you have multiple contact details assuages any doubts. With such a secure company, they’ll be convinced that they’re in capable hands.

Designing It Simple But Compelling

Given that letterheads are incredibly important to business, most make the mistake of creating an overly complicated letterhead. Keep in mind that intricate isn’t always effective—while ensuring that the receiver is provided with enough information about your company, proceed with caution and don’t overwhelm them with information and design.

Letterheads should have information neatly arranged, preferably in designs that are easy to grasp. With that being said, make sure to proceed with simplicity in mind. Your main goal is to convey a message, after all—never deter them from focusing on the message!

For compelling letterhead designs and other visual projects, Optamark Graphics is the place to call. We offer you compressive digital marketing solutions across the United States, deeply rooted in industry knowledge and experience. Allow our experts to futureproof your business—reach out to our team today.

3 Strategic Locations for Distributing Promotional Flyers

While many people move mostly in a digital space, physical marketing is still important in the promotion of a brand. Small- or mid-sized businesses especially benefit from the distribution of flyers and other such promotional materials. Also, the distribution of flyers also accounts for that small portion of the population that is not on the internet, which is still around 30 million Americans.

There are few things that can match a well-designed and informative flyer. Not only can it capture members of your target market that are more difficult to find, but it can also promote your brand and business in unique and inventive ways. However, even the best-designed flyer won’t be effective without proper distribution channels.

In this article, we are going to talk about the best places you can distribute flyers to promote business. Here are some of them:

Local newspaper distributors

Even if the majority of the news is now distributed online, newspapers are still a popular choice for most people. However, taking out a full-page (or even just partial ads) can be expensive for a small business.
As such, you can go to your local newsstand and leave out your fliers, which costs nothing if you’ve built a solid relationship with your local news distributor. If you’re lucky, they might even agree to let you insert your flyer into their publications before they are sent out.

Other businesses

One of the easiest ways to ensure that the local economy stays strong is for local businesses to band together and form great relationships. If there is a business nearby that provides goods or services that relate to your enterprise (that do not necessarily compete), it might be good to carry flyers and pamphlets promoting each others’ businesses.
It can even be as simple as placing one of them on a corkboard in another person’s business. It doesn’t stop there, as you can put up flyers in your local coffee shops, gyms, community centers, and so on.

Go door to door and car to car

In small communities, going door to door and leaving flyers on the windshields of cars can be effective ways to raise awareness of your business. This is especially important if the business caters to homeowners and their houses. Not only would they be getting information about a beneficial new business in their area, but they would also be getting it from the most reliable source.
However, before distributing in public spaces, make sure you know the rules regarding the handing out and hanging up of flyers. Follow the rules and regulations strictly, so your business does not get a bad rap.

Conclusion

Whatever industry you might serve and whatever your target market might be, it is important to consider every option when it comes to marketing.
Yes, having an online presence might benefit you, but there are many instances and circumstances that require more traditional means of advertising, such as flyers and pamphlets. Keep the tips above in mind so that your business doesn’t miss out on any opportunity to gain more visibility.
If you need help designing your flyers, send us at Optamark a message. We have experience in various fields and methods of marketing as well as graphic design.

Why Product Packaging Matters in Marketing

Attaining success in the world of business relies not just on the quality of your product. Product packaging also matters, and this impacts your customers’ purchasing habits and decisions more than you might think. Because of this, it can be said that your packaging is as crucial as your product itself.

To help you learn more about why you should take your product packaging seriously, here are some of the reasons why your packaging matters in marketing:

1. It serves as an effective marketing tool

Your packaging has a more important role than ensuring that your product retains its excellent quality when your customers consume or use your item. It says a lot about your brand and your product at a glance—even before your customers get to try what you offer.

Your well-made packaging can act as a marketing tool that can help you promote your offerings with the power of in-store advertising. Therefore, it’s important that your packaging conveys the message and values of your business.

2. It affects the purchasing habits and decisions of your customers

Color psychology plays a major role in marketing. This is because your brain responds to colors in various ways, which is why the colors of your product packaging can highly affect the purchasing decisions and habits of your customers. Because of this, you have to choose the colors of your packaging wisely.

To ensure that your product packaging’s colors reflect your message and brand, it is best to work with an experienced designer from an established digital marketing agency to help you decide on the color scheme for your product packaging. You may look into photos of various product packagings for inspiration and do your research on color psychology.

3. It makes your brand easily distinguishable

Every successful brand is considered memorable because of how it stayed true to its branding and delivered its vision and values well to its packaging.

When designing your packaging, make sure that your business logo is placed front and center. Use your signature color scheme to allow your customers to remember your product every time they are shopping.

Avoid making big changes in your packaging unless necessary. As much as possible, make only minor changes in case you need to revamp or refresh the look of your product packaging.

4. It sets your brand apart from your competitors

Stores’ shelves are filled with lots of products that are competing against one another to capture the attention of customers. To make your product stand out from the shelves and get it noticed and recognized by shoppers, make sure that your product packaging is unique, eye-catching, and can easily be set apart from your competitors.

Conclusion

Failing to recognize the importance of your product packaging to your business could mean setting yourself up for failure. This is because effective product packaging can act as a marketing and communication tool for your business. Therefore, when trying to come up with the look for your product packaging, work only with a reputable digital marketing agency.

At Optamark Graphics, we offer digital marketing services that can boost the growth of your business. Get in touch with us for a free digital audit!

 

Be Professional by Using Presentation Folders

Nothing annoys a person more than being presented with disorganized documents and materials. Nothing screams unprofessional more than looking like you aren’t prepared for the day. What is the use of dressing professionally and looking the part when your presentation materials are chaotic?

Presentation folders are a fantastic tool you can use to help organize your marketing materials and to present accurate information and documents to your colleagues, clients, and other professionals.

Here are some reasons your company should use presentation folders:

It’s a great company tool to present to clients

Whether you’re in a tradeshow or a meeting, having a presentation folder to give to your clients is a great way to start a conversation. Ideally, you would want your presentation folder to have complete information about your company and the products and services.

The great thing about giving presentation folders to clients is that they will have a physical copy of the information they need from you and could look for a digital copy as well. Presentation folders are meant to act as an offline version of your website and should be more accessible to your clients in the appropriate moment.

It’s an excellent hospitality gesture

Giving out presentation folders during meetings and trade shows are an excellent way to make a client or potential lead feel welcomed. It’s a better way to share information about your company and services rather than bombarding them with information by saying too much. Sometimes it can be challenging to absorb spoken information, which can easily be forgettable. So handing out presentation folders are vital because it will help your clients remember your company and your services.

It holds all the necessary documents

Presentation folders can also be used during seminars and training sessions. Handing out these folders to participants will make it easier for them to digest all the information during the conference. Should it be challenging to take down notes, presentation folders should provide all necessary learning materials.

During meetings, presentation folders are a huge help so that clients and other colleagues can keep track of the flow of your presentation. The best thing about it is they can look back at it without the hassle of having to go through you to get the digital copy of the documents. It is a convenient way to pass information to your clients and colleagues.

It represents your company’s image

An essential factor to consider when creating your presentation folders is that it needs to look professional and show your company’s image well. Working with the right graphic designers to help you build these folders and files will help convey your company’s message correctly.

Expert graphic designers should know what kind of design works for different industries so that your clients will adequately understand your company’s image and branding and potential leads.

Conclusion

Presentation folders shouldn’t be ignored because they are among the best traditional marketing tools many companies use. With these folders, you are disseminating proper and curated information for your clients to absorb more efficiently.

At Optamark Graphics, we offer digital marketing services that can boost the growth of your business. Get in touch with us for a free digital audit!

 

4 Tips To Make Your Business Greeting Cards Stand Out

They might seem out of place, but personalized greeting cards can have many positive effects in any business setting. Business owners can send cards to customers on special occasions to make them feel valued, or to suppliers to show appreciation and a willingness to continue working together.

However, sending a business card has to be done with careful thought and specific purpose. After all, you want the gesture to mean something so that it doesn’t just get tossed aside. To help you craft genuinely thoughtful business greeting cards, here are four tips to keep in mind:

1. Customize It

Instead of sending out generic holiday cards, use custom greeting cards to make your message more meaningful. You can order customized greeting cards that feature your business logo and a heartfelt message to express your sentiments.

By sending out customized business greeting cards, you get to make the reader feel more special. Moreover, they’ll know it’s from your brand, which helps to strengthen your image. You don’t want your greeting cards to get lost in the sea of greeting cards your customers get, especially during the holiday, so take the time to make yours stand out!

2. Keep It Short And Sweet

There’s no need to write a paragraph-long message for your business greeting cards. Instead, keep it short and sweet. However, your message should be sincere and reflect your company culture. If possible, hand-sign each card and include all the key members of your staff. Doing so will show the reader that you took the time to send a card because you truly value them.

3. Get Creative

It’s easy to place the greeting card in an envelope and send it. As mentioned, the people your business may be sending it to may already have a lot of cards to open, and it could get easily lost if you place your card in a generic envelope. That’s why you need to be more creative. Make the envelope stand out by adding colors, graphics, and so on. If you can do more, why not send a small package along with the greeting card? That way, yours will definitely stand out, and the recipient will take the time to read your message.

4. Send It With A Purpose

Let’s face it—these business greeting cards are still a form of marketing. There’s nothing wrong with showing your appreciation while also making an impression to do more business. You can do this by adding a call to action, such as a discount for future orders. You can also add your personal business card or even offer a reward for referrals. There’s nothing wrong with marketing a little with your business greeting cards.

Conclusion

Business greeting cards are not only great for showing your appreciation, but they are great marketing tools as well. That is why you also need to put some time and effort into it to yield better results for your business. After all, you’re already investing in these greeting cards; so why not get something more out of it?

Keep your business greeting cards creative by following the tips listed above. Make sure that they stand out so that they don’t get lost.

Let us help you make business greeting cards that will stand out. Here at Optamark Graphics, we can make creative greeting cards for any use and occasion. Contact us today.

Why Custom Envelopes Help Grow Your Brand

With the thousands of insincere and largely monotonous online customer chats and emails that are becoming common in today’s world, the emergence of custom envelopes and business letters are beginning to break the trend. As a step to innovate, businesses are creating more meaningful methods to communicate with customers.

Custom envelopes are like the perfect gift wrapper to a treasured surprise. But why exactly is it more preferred today, and why should it be your next investment as a business?

To answer those questions, this guide contextualises the allure and sheer originality that it provides towards sharing your unique business message with your customers.

1. It Provides Personalised Branding

As earlier mentioned, online messages and emails that are sent to customers might be numerous and structured, but they still fail to get the point across. The sheer volume of messages reached online is already a definite turn-off. It makes businesses seem impersonal and far-removed from their customers—making it a poor image for your brand.
With custom envelopes, you’re setting the image that you want to make an effort to sit down with your customer and connect with them. The letters that you put in each envelope can make your business more personalized in branding, giving your clients more time to really savor your business’ message. Thus, it will have great returns on investments as it is a cost-effective method of getting your point across.

2. It is a Daring and Original Form of Communication

Another advantage of using custom envelopes is its very daring and creative approach, especially amidst all the technology that customers are bombarded with. Imagine the shock and amazement customers will feel when they reach your letter—it catches them off guard, thus maximizing the emotional impact between you and your consumers!
The letter also becomes a keepsake, in a way, as it reminds them why it was the right choice to enjoy your business. It makes them realise that you are not afraid to think outside the box and be intentional as a brand.
Aside from the daring and originality, custom envelopes are also legitimate means of communicating nowadays with customers. It may seem ironic that the rise of letters is more effective in communicating than with a text message or an email. The fact remains, however, that people are becoming tired of the internet. There are even individuals who do technological detox and deactivate their social media accounts because of its toxicity.
The solution then is through custom envelopes and letters. It not only infiltrates the digital space wall, but it’s also perceived as more “gutsy,” which is highly appreciated among your receivers. It’s friendly too—it’s essentially like saying “I want you to enjoy my business. Here are some things that I know you will love. Hope to see you soon!”

3. It Invites a Positive Customer Response

As a result of the daring communication and personalized approach to branding, the positive customer response it results in can also be considered another benefit. Custom envelopes and business letters let the customer know that you care about them. It makes them feel appreciated and happy—in fact, it could even be a highlight to their dreary workday! Thus, it reawakens them to buy more products or get more services from your business again.
Customer satisfaction will be at an all-time high as well, and you can also bet that more will follow. Your custom envelopes will make you memorable, which the customers you send it to will surely take note of. It’s almost like having physical proof that you really care for customers, which is something people in today’s age hold in high regard!

Conclusion

Custom envelopes are the perfect wrap-up to your core message as a personalized, customer-friendly brand. If you really want to stand out as a business, consider acquiring custom envelopes today!
Do you want a professional touch to your custom envelopes? We can provide you with stellar graphic design services to effectively get your message across. Get in touch with us today and find out how you can reach out to your consumers even better.

 

6 Common Promotional Product Mistakes To Avoid

There are plenty of marketing tools to use these days that help spread a business’s influence. One of the most popular ones that tend to attract a significant amount of clients is the use of promotional products.

Promotional products are an excellent marketing tool because they can be customized and distributed creatively. As such, it provides marketers with more choices to approach advertising—which unfortunately also leaves room for errors to happen.

To make the most out of the products you use, these are the common mistakes to avoid with your promotional materials.

1. Lack of Purpose

It’s easy to see a product lacking purpose, and when customers see this in yours, you’re in trouble. That is why before you launch a product in the market, you must have a clear purpose for it. When you know exactly what you want to achieve, it will influence your choices as you create and distribute your products. Without a clear purpose, your marketing campaign will likely fail even before they begin to take off.

2. Lack of a Distribution Plan

Having a lack of a distribution plan spells chaos for your business. When you have the purpose all sorted out, plan out how you will distribute the product. Keep in mind that handing out the product to everybody you see could be a waste of time and money! Instead, target the audience that factors in a greater deal with your brand’s image. Your distribution plan plays a significant role because it will help point you towards the path to achieving your goal.

3. Not Considering What Your Customers Like

A lot of business owners have done this—selecting a promotional product that they like without factoring in what their audience likes. Avoid this by considering what will be well-received by your target audience with your campaign—simply put, know and understand what your customer wants.

Remember that just because a product is relevant to your business doesn’t mean it’s something that your customers will want. Doing some basic research on your audience’s interests and hobbies and find the right product that will resonate with them and further spread your business’ influence as your promotional items intend to.

4. Going For the Cheapest Ones

It’s natural to want to save more money when it comes to promotional products—however, spending your money on cheap items doesn’t mean you get a quality product in return. When it comes to promotional products, quality is just as vital as it would with your own products and services.

It would be much better to spend more to establish your brand rather than spend so little and get a poor quality product in return. Keep in mind that when it comes to promotional products, you get what you pay for. As such, loosen up the purse strings a little, and invest in quality products that will really wow your clients.

5. Sticking To Generic Design

It’s common for some business owners to approve a promotional product with a generic design. While it might be a common practice, it can become even more problematic because people are less likely to respond to the uninteresting design. Aside from making your brand more recognizable, put some effort into investing in a good design that will catch the attention of your clients.

6. Putting Generic Information

It’s not all about the design when it comes to promotional products. The product should also contain direct and valuable information. Since you only have a limited space to work with, make every word count. When writing product information, consider the goal of your campaign and include information that will be most effective towards making it a reality.

Conclusion

Creating, buying, and distributing promotional products are challenging—but it’s achievable. By avoiding these common mistakes, you will save yourself from a lot of headaches, while simultaneously helping structure your promotional campaigns even better.

Are you looking for a digital marketing service in the United States to help you with your promotional products? Optamark Digital is your digital experts that deliver results. We will help you optimize your marketing efforts. Contact us today!

4 Reasons You Should Use Promotional Products To Advertise Your Business

Ever thought about different ways you could promote your product or business all the more? Going traditional may not be such a bad idea—there’s a reason these strategies have persisted for a long time.

Even though the promotional landscape has drastically changed within the last decade, many businesses have succeeded in getting new customers through promotional products. You won’t have to worry about waste, either—customers usually use these, and if not, they tend to give it to their friends or family.

Here’s why you should consider using promotional products to advertise your business:

It’s Budget Friendly

You might think that shelling out extra money for promotional products is expensive, but they’re actually quite affordable. Compared to other forms of advertising, promotional products are a cost-effective way to help you advertise your business over a period of time—usually months. Integrating this into a well-structured marketing plan will guarantee you a wider and more sustainable way to get in touch with your customers. The products don’t have to be large to make a statement. It could be anything from a business card to a sample of your product.

It Makes Your Customers Come Back

Distributing promotional products to customers, especially on a regular basis, will encourage your customers to choose your business over any other brand. It also communicates to your audience that your business isn’t afraid to spend a little to give customers a free taste of your products.

You can also opt to reward loyal customers through special gifts or personalized products—a customer that feels taken care of will genuinely see a reason to keep doing business with you. This will not only encourage customer loyalty but establish a good relationship with them.

It Generates Quality Leads

Sending out promotional products can actually give you quality leads, as they have the power to convert people into returning customers. Sample-sized products are a fantastic way to convert since it allows them to try it for free and see how much they like it. To encourage the recipients of your promotional products to come back, make sure to include links to your website and social media profiles so they can find out more about your products and services. This will also increase the traffic to your website—hitting two birds with one stone.

It Boosts Brand Awareness and Visibility

One of the most potent benefits of using promotional products to advertise your business is that it increases your brand visibility. Many people may have heard of your company for the first time upon receiving the products, which is important—this means more and more people are hearing about you! Using relevant promotional products to promote your business, like a free tumbler if you’re a company that sells organic juices, will make it easier for people to recognize your brand.

Final words

Marketing your business using promotional products is one of the most effective ways to reach your intended audience. Even if an uninterested person gets a hold of your product, they’re likely to know someone who will appreciate it and hand it over to them instead—giving you a new and potential customer.

Need print and promotional products for your business? Optamark Graphics is a full-service brand merchandising company in the US with global partners in China and India. We help you reach your target audience by supplying eye-catching merchandise and products. Get in touch with us and we’ll love to help you out!

8 Design Trends in 2020 – What to Incorporate in Your Brochure

Even in the digital era, many businesses still harness the power of print marketing. Whether roller banners, posters, or flyers, they are great promotional materials that can market your brand as well as promote your products or services.

Brochures are effective marketing tools that continue to remain relevant up to these days. When it comes to these, you may think of photos with brief descriptions of your products or services printed on your brochures.

If you want your brochures to work, here are 2020 design trends you can incorporate for highly effective and compelling marketing materials for your business.

1. 3-D features

We’re used to seeing conventional brochures with two-dimensional designs, but now is the perfect time to explore the three-dimensional features of brochures. Not only do they look visually appealing, but they also look more modern and add a feeling of depth into your design.

2. Various types of typography

You can use various typefaces for your brochures. You can be a little experimental and creative by using large and bold fonts for the cover, stylish ones for every page, and varying ones for the headings, subheadings, and body text.

3. Breaking the rules of grid

You can now break the rules of design grids. While this rule of thumb may be strictly followed for logo creation and digital graphic designs, you can certainly bend the rule to give way to your creativity more for your brochures.

4. Use of bold and bright colors

When it comes to graphic and digital designs, the minimalist approach may be more appropriate, which means you must use neutral tones. With your brochures, though, you can employ bold and bright colors to make your promotional tools more vibrant and attractive.

5. Various geometrical shapes

As far as geometrical shapes are concerned, you can be a little experimental with your brochures. You can use odd and irregular shapes, such as rectangles and squares. Brochures may also use octagons and hexagons.

6. Illustrations

Illustrations are an effective way to capture the viewers’ attention and stir their interests. When using illustrations, make sure to have creative pieces of work as a way to convey your brand’s message. They’ll resonate well with your target audience.

7. Animated retro

Don’t forget to incorporate the retro looks into your brochure design. For this, the animated retro design can be your best bet. It does provide depth to an otherwise flat illustration and subtle design movements.

8. Artful imagery

When it comes to brochures, photos are a must, so be sure to breathe life into your images. Take advantage of artful photography to kick your pictures up a notch. You can tap the expertise of professional photographers to do that for you.

Conclusion

Brochures never go outdated and continue to serve your marketing needs. To make them work, incorporate the following design trends—3-D features, various types of typography, no grids employed, bold and bright colors, geometrical shapes, illustrations, animated retro, and artful imagery. All these will bring out the best in your brochures that can promote your brand and take your business up a notch.

Optamark Graphics specializes in print, promotional, and digital products in the US. If you’re looking to print brochures with 2020 design trends incorporated, get in touch with us today to see how we can help!

 

Promotional Products Trending in 2020 / That People Actually Want to Keep

Selecting Promotional Products that are trending in 2020 requires time and skill. You want to always make sure that you have a product with your brand that creates a positive and long-lasting impression. Hence, you need something nice and quality. The best promotional products for businesses/startups/employees start with some eyecatching product. For example, take a look at HolidayCatalog

The market is ever so changing so think about now having Covid related products to what the market was demanding before!  Even think opposite as now travel is less so what can you give that can CREATE IMPRESSION. It’s all about IMPRESSIONS.

Companies that have multiple employees, inventory needs, online ordering function can have the ability to get a custom branded storefront experience. An example of what this would look like would be the ability to have the catalog (mentioned above) with the ability to take those products with a highly custom-branded storefront experience.

*Example of a Custom Branded Storefront with our 2020 Holiday Products:

In evaluating the options available for companies to have a highly customized storefront, we have the options to produce not only promo but also commercial printing, apparel, packaging. We want to be able to be a one stop shop for our clients to be able to secure anything and everything “brand”

To help, here are the most trending products as per our assessment in the market:

1. Smartphone & tech accessories.
2. Drinkware, Water Bottles & Promo Tumblers.
3. Apparel, Bags & Accessories.

If your interested in learning more about promotional products trending in 2020 and more, shoot us an email at support@optamarkgraphics.com

The Best Ways to Feature Your Custom Packaging in Your Ads

One possible but not often taken route to ensure a product will sell better is the quality of its packaging. Custom packaging can maximize the presentation and highlight the value of both your product and brand. It can add to the overall selling power and appeal of any product under the right circumstances.

The pandemic doesn’t have to hold back your business

Many large brands rely on in-store purchases from brick-and-mortar businesses, like grocery stores and retail outlets, for their revenue. In the wake of the coronavirus, extended stays in quarantine have forced them to pull back marketing on all fronts.

That has led to a boom in business for smaller online companies, as the digital space expands to become the largest in terms of customer interaction. Many businesses figured out models of operation that work for them, maximizing their profits and giving them a firm foothold.

In the age of online shopping, though, most customers are only able to enjoy your luxurious packaging once it arrives at their doorstep. If marketing and branding were the purposes of the packaging, then it hasn’t been given a chance to do its job.

That’s why it’s best to include your packaging in your ads

Various marketing campaigns on Facebook have shown that showcasing your custom packaging in all its creative glory has resulted in lower costs per acquisition and higher returns.

Now more than ever, cutting costs and improving your profits are important. It is a strange time, though, because online businesses are booming intensely and online commerce is more competitive than it has ever been.

Make an unboxing ad

An unboxing video can take your possible customers on a journey to enjoying your product. Such videos are often a taste of what it’s like to buy or own the product you’re selling.

There is a simple power in taking a flat-lay video that features everything that comes in the box. Choose a background color that is pleasing and relevant to the colors of your brand or logo, lay the box out, and film its inspection while music plays in the background.

All this is far more effective if your packaging is unique and creative. It can serve as an additional selling point and added value.

You could also let an influencer or YouTuber open your box

There is a lot of controversies when it comes to the effectiveness of influencers, but a paid collaboration with a respectable influencer can be a mutually beneficial partnership. Make sure to highlight in your agreement with your influencer the need to focus on the packaging.

The selling point of using an influencer to market your product is their closeness to your target market. They often serve as ambassadors or representatives of your target market who have built up credibility as consumers. Lending this credibility to your product and its magnificent packaging can help it go a long way.

Conclusion

These days, the unboxing video is an important way for people to determine whether something is worth buying. That’s because the insights of a skilled video blogger or influencer can bring up product features that your customer might not have noticed. It can let potential customers experience your product before they even buy it.

For more information on creative packaging and video ads for your product, get in touch with us. We at Optamark have the digital marketing resources and expertise you need to take your business to greater heights.

E-commerce – How to Make Your Product Packages Shipment-Ready

One of the most crucial aspects of e-commerce industries is how a package is delivered and received by their customer. If you don’t invest in error-free shipping practices, you may end up paying a hefty price from your logistics budget, whether you ship in-house or outsource your courier services through third-party logistics providers.

Physical concerns for digital platforms

Dealing with e-commerce’s business operations requires just as much work on the tangible aspect as it is with its digital platform. Product packages play a vital role in delivering quality customer service, which is why online retailers need to be familiar with the right packaging practices to ensure that they’re making their customers satisfied with their products.

In this article, we will share three tips in making sure that your products’ packaging is shipment-ready to arrive safely at your customers’ doorstep.

1. Pack your products in light packages

Making use of light materials can reduce your shipping costs since covering for the load weight of your shipment will dictate how much inventory you can pack. Before heading on to shipping containers, know that postage rates will depend on the dimensions of your products and their overall weight. This is why using light packaging materials, or even on your products’ components, can save much on your logistics expenses.

2. Lessen your box’s unused spaces

Choosing the right box dimensions helps ease up space for your shipment’s item count and prevents you from incurring additional fees. Using a box that’s one or two inches too big can also quickly add up into unused space when you’re packing bulk orders.

Extra space inside your boxes, whether it’s your products item box or shipping box, needs to be minimal at most. The best way to reduce package dimensions is by ensuring that your product can be packed tightly within its container so that it won’t need too much stuffing or cushion.

3. Invest in durable packaging materials

Sending your products out for shipment can easily cause you to feel anxious because there’s no telling if the shipment personnel will treat your packages lightly or roughly. Human error is also a factor that you need to consider in choosing your packaging products.

Most packages arrive safely with little to no damage as long as you choose the right shipping partner. However, falls and accidents can still happen, and you need to make sure that you’re prepared for these instances. Make sure that the box for your product can handle at least a four-foot drop. If you’re shipping fragile items, use a corrugated box paired with lots of packing material to increase its shock resistance.

Too much reinforcement on your packaging’s safety can save the issue of having product returns. Unfortunately, this will be a costly expense on your part. This is why you should learn how to balance the right durability for your packaging without sacrificing too much of your item’s shipping weight.

Conclusion

As a product seller, you need to make sure that your products are in good condition when they reach your customer’s doorstep. Besides reinforcing your packaging, you should also use the physical transaction of sending packages to include marketing materials that your customers can appreciate, such as promo announcements or discount vouchers.

At Optamark Graphics, we manufacture different types of print promotional products to help businesses expand their branding potential. We also manufacture branded coffee mugs, apparel, tech items, and more. Get in touch with us today, and we’ll help you conceptualize retail-ready goods for your company!

6 Business Card Trends for a Great First Impression

The business card is a pocket representation of your business. These little squares of paper can pack a punch in making a stellar first impression. They haven’t lost their charm even as industries are increasingly turning digital—you can still meet potential customers in person, after all!

Creating an excellent first impression is extremely important in customer conversion. A boring, black and white business card with awkward typography immediately tells a potential customer that the business probably isn’t very modern and up to date. On the other hand, a bright business card with arresting visuals immediately communicates to the customer that the business is fun and engaging but highly professional about their work.

Here are six business card trends that could immediately transform your business’ image at first sight:

1. Fun-Shaped Business Cards

Having differently-shaped business cards would be the fastest way to make an impression! The standard size for business cards in the US is 3.5 x 2 inches and generally have sharp corners. Consider changing things up a little by rounding the corners or making it circular-shaped—but still keeping it small enough to fit in a wallet!

There are no limitations to your business card. The more creative you can get, the better.

2. Textured Business Cards

Instead of having a smooth and clean business card, play around with the texture of your card’s surface. This is sure to grab your customer’s attention—especially if they fish for it from their wallets!

Whether it’s etching the text on your business card or using a different kind of card stock, this will definitely invite your potential customer to revisit your card. After all, that will make your card more memorable—and your business will be too!

3. Hand-illustrated Business Cards

Having personal and unique illustrations on your card tells customers that your business is a highly approachable one. These illustrations tend to soften the usually stuffy nature of business cards, transforming what is typically a transactional item into something more intimate and unique.

4. Minimalist Business Cards

Minimalism had its moment in the early 2010s, but it definitely still has its appeal. Clean and attractive symmetry with some geometric motifs tends to grab the attention of your customer, especially when pertinent information is presented without any obstruction. Colors tend to be kept at a minimum and are complemented by sans-serif fonts. If you want to convey the dedication of your business to its craft while remaining visually appealing, this trend is your best bet.

5. Monochromatic Business Cards

Similar to minimalist business cards, these involve crisp lines and congruity, but these use only one color. The timeless black and white is still an option too, as this will never go out of style. Sticking to several shades of one color will allow you to emphasize other design elements of your business card while still keeping it interesting for your clients.

6. Brush-stroked Business Cards

Another way to add a pop of character to your business card without obscuring information is by adding colorful brush strokes. This adds a layer of warmth and personality to the cards, reminding your customers that they’re also dealing with humans. It definitely tells people that your business is fun and engaging, too!

Final Thoughts

When promoting your business during networking events, an attractive business card is a surefire way to make people remember you. It’s basically a foldable piece of advertisement—one that could give you more business with its use!

Optamark Graphics is a full-service online printing and marketing agency with offices in the United States and India. We offer all types of printing, promotional, or signage product needs. Have anything we can help you with? We have global support around the clock, so be sure to drop us a line and we’ll see how we can help!

 

Optamark Launches Cloud Based Brand Management System

New York, NY (Oct 1, 2020) –Optamark, a cloud-based brand management tool for sourcing print, promo, digital marketing, as well as order management for promotional product professionals, announced this week that its platform will be provided access to qualified individuals and distributors looking to grow and scale their business. In the first six months, the system has seen instrumental growth with a massive user demand from those who are looking to increase their business and other opportunity areas outside of the core promotional products base.

“We have seen steady growth in the range of our products from initially adding printing, to then integrating promotional products, to then integrating apparel, but the surge we see now is a response to the vastly improved user experience at every touchpoint in the supply chain,” said Tarang Gosalia,
Optamark’s CEO. “With COVID, The need to be able to adapt effectively reselling any sort of product needs to be systematized and scalable. That’s exactly what we’re intending on doing with some of the best distributors in the market looking to ramp up their existing business.

Tarang Gosalia

Optamark’s CEO, Tarang Gosalia

Optamark’s principals said that new features such as back-office support, order processing, printing, promotional products, company storefronts, as well as a whole new range of digital marketing products and services for distributors to resell will keep a focus on both online and offline marketing Optamark’s CEO, Tarang Gosalia channels for effective business owners looking to add impact to their existing clients. “The new developments are certainly playing a role in growing our distributors’ sales and in overall growth,” said Gosalia “but it’s the end-to-end workflow experience where we’re finding the strongest response.”

In an era of being content-rich, Optamark is looking to enable its tool and empower those looking to build their existing businesses or new business as a key advantage to those they’re looking to upsell additional products and services. The product is one of a kind in being able to accommodate virtually any online and offline brand management requirement with a sleek, modern, simple, and straightforward design for the end-user.

The OptaHub (the brand management software) began as a software their team developed to power, a Manhattan-based distributorship that Gosalia founded. Making the Inc500 two consecutive years in 2015, and 2016, Gosalia quickly realize that there’s a gap between commercial printers, promotional product distributors, and agencies. The gap is the supply chain, sourcing, and the ability to be process orders with ease and adapting to our current market conditions.

Optamark recently opened a new headquarters in Connecticut to accommodate supporting ongoing users as well as franchisees that participate in their platform and system. The selection process is determined based on certain factors of your experience within the industry and your ability and interest in wanting to grow your business. Entrepreneurs are what Optamark seeks and Gosalia has been focused on bringing on quality members.

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5 Easy Ways to Know if Your Website is Optimized for SEO

Now more than ever businesses need to compete to win the attention of Google. Whether your a small business or enterprise company, everybody needs to be the google loving!!!

Search Engine Optimization (SEO) is essential to earning relevant traffic for your website. If your website is Google/Bing and most important SEO friendly, your site is much more likely to rank higher in SERPs.

To put it simply, in order to “do better” in Google or other search engines, your site must be SEO friendly! It’s not just that but it needs to be optimized for mobile, quick, and effective in being able to get the user to “get what they want” quickly and easily.

The primary concerns regarding SEO are both on-site and off-site. Your on-site SEO is the things that someone can control or change whenever needed like the images, content, number of words, details. Your off-site SEO are things that are not totally in your control or on your website that you don’t have that same control over immediately, such as links from other websites to yours.

In this quick video, we cover the basics for someone whom is part of our Optamark platform to effectively SELL SEO services to small businesses. In this video, we quickly cover the basics of using a tool called SEMRush which is commonly used for Digital Marketing Agencies to better understand the performance of how a company, site, actions are online as it relates to the domain. In this detailed breakdown below, after we complete our AUDIT of the site, we will discuss ON PAGE related SEO which can be helpful for your to begin to understand the performance of your business.

Here are 5 key Easy Ways to Know if Your Website is Optimized for SEO

Content

Content is King for SEO. No content, no appetite from Google. This is one of the most important contributors to SEO, and it’s also one of the most common errors that pop up in site audits. The semantics of how many words you should have on your pages tend to change frequently, as do many “SEO Best Practices”, but staying current will be key for you to stay ahead of the crowd.

Page Titles

There should be a page title on every page, and every page title should be unique and relevant to the page associated with it.  You need to be extra careful with this especially if it is an e-commerce site.

If you have a CMS such as WordPress or HubSpot, you have easy access to editing page titles and corresponding meta descriptions that are set up to keep you within the confines of the current best practices.

Headings

Headings work side by side with the way you build your content, creating relevant separations between sections is essential and needs to be done. There should be a heading that leads into your content, almost like the chapter of a book. You can make adjustments to these within your CMS. We use WordPress, but there’s a ton of options out there.

An added bonus of headings, especially H1 headings is that they are a great opportunity to implement keywords that further break down those within your page titles.

Page Speed

It seems like common sense, but if your website is slow, your user experience (UX) is going to be significantly worse. In this digital age, users don’t want to wait around for a page to load. Low-speed time, no users. You gotta also be mobile-friendly.

Google PageSpeed Insights is a great tool for determining both your desktop and your mobile site speed. Not only will it provide the actual loading speed for each, but it will also offer suggestions to help improve your page speed, often ranging from errors like broken links, to redirects, all the way to improperly sized images.

Some of these fixes pertain to on-site SEO, and some pertain to off-site SEO, so be sure to recognize the difference between issues you can fix on your own and those that will require outsourcing.

Mobile Responsive

It’s 2020 – people are most likely looking at your website on their mobile device. Whether it’s a phone or a tablet, ensuring that your site performs at the same level of quality on smaller devices as it does on a desktop is paramount for improving UX, overall SEO, and site health.

Making sure that your menus are condensed and aspects like phone numbers and email addresses are large enough and clickable will help immensely when trying to improve overall UX.

Complete an SEO Checklist

If you read through this post thinking, “I still don’t have a clue” – don’t worry. All hope is not lost for your website. You can download our SEO checklist by clicking the image below, and use that to analyze all the aspects of your site that affect SEO and site health.

Even better…we’ll complete the SEO checklist for you! Schedule a consultation with one of our SEO Specialists and we’ll walk you through it, one step at a time.

Wholesale Channel Letters Near Me

It’s extremely important during these uncertain times to be able to have the opportunity to effectively make sure you’re messaging, visual noise, representation in public, and your logo stands out from the crowd. Especially with valuable real estate for your businesses exterior signage. This is only a challenge for retailers such as restaurants, franchisors, local businesses, Everybody needs signage but what type? What method? What material? What style?

Signage is complicated.

For example, do you know the difference between reverse-lit channel letters, channel letter signs, reverse channel letter details? This all sounds complicated. But not to worry, our experts at Optamark have a lot of experience in working with franchisors, landlords, commercial property owners not only in the design but the fabrication, build, as well as expertise in installing the signs as well. Need help with permits? We got you covered with our nationally insured installation network.

CLICK HERE TO DOWNLOAD YOUR CHANNEL LETTER GUIDE

Optamark Starts Franchise Business Off With A Bang: The Artcraft Company Officially Joins Franchise

New York, NY (June 16, 2020) – Optamark, a New York-based brand management company, announces the official signing of a franchise agreement with The Artcraft Company, a Boston-based full-service solutions provider.

For over 75 years, the most demanding industries have entrusted Artcraft to efficiently execute the full spectrum of client-facing print and promo materials. Optamark’s resources and marketplace technology, coupled with Artcraft’s 40,000+ sq ft production capacity allows Optamark and its franchisees to enhance? traditional brick and mortar print shops. Optamark has created lightning-fast brand management tools to provide its users with a unique franchise opportunity that is purposely built with a “remote” working culture.

“Artcraft is a rapidly-growing distributor serving the most demanding industries and global brands,” said Optamark CEO Tarang Gosalia. “John Dumochel and his team have built Artcraft on creativity and exceeding client expectations, and we appreciate their trust in Optamark’s ability to help them continue their impressive growth. Our goal is to leverage the best practices of both Artcraft and Optamark for the benefit of the valued clients of both organizations.” Dumochel will continue to lead Artcraft, which will also remain based out of Boston, MA, with its current team in place. “There is mutual respect between Optamark and Artcraft,” said Dumochel, ”We have known each other for several years and recognize the amazing synergies our two companies share and what this collaboration could achieve.

Optamark’s financial strength, digital marketing arm, and business development tools will allow us to expand our reach with our clients and key prospects. Optamark’s ability to offer enhanced creative and digital marketing services, deeper supplier relationships, robust e-commerce and technology, and distribution capabilities will help expedite Artcraft’s timeline in reaching their goals. Optamark’s client-first and innovative approach aligns with the expanding needs of our clients and industry.” Gosalia and Dumochel are both on prior Inc500 “Fastest-Growing Private Companies”, a definitive ranking of the most influential people in the business model.

About Optamark

Optamark, based in New York, NY, is an industry-leading provider of print collateral, branded merchandise, and digital branding solutions. With an international salesforce, Optamark helps businesses of all sizes by providing innovative branding solutions priced competitively and supported by world-class technology and operational expertise.

About Artcraft

Since 1939, Artcraft continues to provide world class, innovative print and promotional product solutions to the world’s most prestigious firms.

Our client-centric strategies allow for a single source for comprehensive print programs, including corporate business cards and stationery, POD marketing collateral, diverse specialty printing, as well as exceptional promotional items and impactful campaigns. Artcraft is headquartered in Boston, MA.

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9 factors to consider when choosing to own a Franchise

When considering starting a business venture, one may also have to consider owning a franchise as a way of avoiding some disadvantages that accompany starting a business from scratch in the real sense of it. So you need to know the factors to consider when choosing to own a franchise.

There are a lot of advantages to owning a franchise. One attractive reason is that you would be building on an already developed and established, tested, and trusted structure as opposed to starting out your business and struggling to carve a niche for yourself. Brand reputation takes a lot of time, energy, and experience (good and bad) to build. Starting out by owning a franchise means that you are given a head start in your chosen industry.

Another advantage of starting a franchise is that there are so many options in every industry to choose from. You wouldn’t need to stick with a brand that doesn’t suit your every need just because there are no alternatives.

After deciding to own a franchise, the next hurdle to cross is what franchise to choose. Owning a franchise without considering a lot of factors to know if it suits your business goals would mean shooting yourself in the leg in the long run. One thing to note is that franchisors are mandated to file with the relevant Federal and State authorities. To make sure you’re on the right side of the law, remember to always refer to your Franchise Disclosure Document (FDD) for guidance when choosing your franchise.

Below are a list of 9 factors to consider when choosing a franchise:

Finances

You need to make reference to Article 21 of the FDD to look up the financial standing of your potential franchise. Be sure to confer with your accountant too to make sure that the franchise is in a good place financially.

Background checks

You would need to check the history of the franchise to understand where they are coming from and to know if they are a credible and reliable brand to work with. Articles 1, 2 and 3 would provide guidelines on this.

Market Information

Before you decide to own a franchise, you should have credible information on how profitable the market would be in the long run. There is no use starting a franchise on a dwindling market structure.

Restrictions

Serious franchises place certain restrictions to protect their brand identity and ensure brand uniformity across all borders. You should understand these restrictions to know if they suit your business needs and goals.

Royalties

Article 6 of the FDD would come in handy here. There are certain payments you’d make in the form of royalties on a continuous basis, even after you have paid the initial lump sum. Understand how these royalties are calculated, the durations you need to pay them and if the arrangement is something you can conveniently work with.

Royalties

Article 6 of the FDD would come in handy here. There are certain payments you’d make in the form of royalties on a continuous basis, even after you have paid the initial lump sum. Understand how these royalties are calculated, the durations you need to pay them and if the arrangement is something you can conveniently work with.

Support Structure

Does the franchise have the right structure to provide support for your business whenever you encounter problems? How willing are they to help you through crisis situations? You should consider these.

Investment

How much can you invest in the franchise and how much is required for you to invest? Consider these to know your financial standing after you purchase the franchise.

Direction

Look at your interest, needs and abilities and see if the chosen franchise would align with what you want for yourself in the future. Is that particular franchise something you would find fulfillment from in the future?

Territory

Article 12 of the FDD would help you with information as to what territories your franchise would thrive in.

Take advantage of the opportunity Optamark gives to own a franchise that is well-founded, has a reliable market structure and is ready to support you all the way from start to finish.

Printing, marketing and signage: The three pillars of a business

There are many pillars of business success chief among which are printing, marketing and signage. They can be regarded as the 3-in-1 business success factor because they are interrelated and work together to ensure that businesses thrive and achieve the goals for which they were set.

Optamark understands the importance of these 3 factors in business growth and development and as they have done for years, continue to strive to ensure that quality printing, marketing, and signage projects are not only accessible to large, medium and small-scale business but are also delivered in time. At Optamark, we are in the business of providing quality printing, marketing, and signage services to ensure that your brand gets the needed visibility.

What’s more, to enhance your experience with us and to make our services more conveniently available to you, we have launched our online portal to your advantage.

The Optamark Portal…

Our Optamark portal links you directly to Optamark graphics services, with personalized features that help you gain access to our various services. On the portal, you can easily request for any of our printing services and other various marketing materials of your choice.

The portal is so user-friendly that it gives the same effect as though you were speaking directly to one of our seasoned customer care agents. Its self-explanatory structure ensures that you never have to get hooked or at sea at what the next step to take is.

All you need to do is login into the secured portal, state your needs, and watch us do the best we can to ensure your maximum satisfaction.

We bring your printing ideas to life…

Our portal/online printing functions is a convenient way to print out your great designs without any hassle and in as little time as possible.

To print, you just need to log in your details on the Optamark portal, upload the file you wish to print, and then submit it to the nearest Optamark graphics center. We would take up the process from there.

After vetting it and ensuring that it is perfect for printing, we immediately take it for printing, and shortly thereafter, you would have your fresh, well – printed materials in your hands. This is by far, a stress-free, time-saving and cost-effective means of printing when compared to traditional printing processes.

We enhance your marketing experience…

We all know how difficult and time-consuming the traditional marketing process is. Optamark comes in to simplify the process for you. When you need to host business campaigns or whatever type of marketing activity you want to engage in and you’re looking for a fast, reliable and cost-effective way of having your marketing delivered to you on time, look to the Optamark portal.

With just a click to order on our portal, you would have your quality marketing materials delivered to you in the speed of light.

Improving your signage…

Signages, no matter where they are placed or seen tell a lot about your brand. They tell your brand story. It is up to you to determine what idea prospective clients have to tell about your brand when they see your signage.

With Optamark online portal, you can plan, design, and execute your signage ideas from start to finish. You are also afforded the opportunity of consulting with our experienced graphics specialists whenever you need to.

Redefine business success; work with us…

As you already know, printing, marketing, and signage are a 3-in-1 factor to ensuring business growth. To excel in this area, you need to work with an experienced graphics brand like Optamark to bring your business goals to reality.

6 Mistakes commonly made with Structural Packaging

Beyond selling their products and making a profit, brand owners find a great sense of purpose in adding more value to their customers and the society at large. Nothing does this job better than structural packaging. The best brands are the ones that always understand the important role of structural packaging. It plays in boosting its market position, visibility, and creating value in the lives of their customers. So beware of the structural packaging mistakes.

Brand owners want their packaging to be more than just that- packaging. They want their packaging structure to tell their story and to leave a positive lasting impression. It is not on just the individual consumers but their environment and economy also. For example, some brands have through their packaging, provided means to enhance economic, environment and social stability.

More than ever before, brands are increasingly looking up to design agencies for their structural packaging projects. While this is a good thing, brands need to be careful while choosing agencies to work with. There are a lot of complexities involved in structural packaging that if not handled with care, may frustrate the project and give rise to losses that would have easily been avoided if due care, expertise, and skill were utilized.

For example, when it comes to 3D capableness, many brands assume that the ability for an agency to successfully handle 2D branding translates to an ability to handle 3D too. Unfortunately, they soon come to realize that 3D branding require much more skill and expertise than they anticipated after the damage has already been done.

To avoid these terrible situations from occurring, below are six of the very common mistakes brand owners and agencies alike make while working on some structural packaging projects and avoid structural packaging mistakes.

1. Underestimating the complexities involved in structural

One common mistake branding agencies make is underestimating the difficulties involved in 3D projects and as a result, leaving the projects in the hands of freelancers.

Freelancers are not always the best hands for all aspects of 3D projects and because the best 3D freelancers are usually difficult to book due to their tight schedules, agencies may have to opt for the less experienced ones who may not end up doing the perfect job.

Agencies who have no choice but to use freelancers should ensure that the necessary arrangements are made as early as possible and that these freelancers work only as important supports in the project team.

2. Using 2D companies to handle 3D Projects

Many agencies describe themselves as “multi-disciplinary” when in fact, all they specialize in is 2D alone. As a result, they end up deceiving brands to let them in on their 3D projects when they don’t have the requisite structure and expertise for it, leading to project failures. Brands should employ due diligence in ensuring that they only hand their 3D projects to companies that have the capacity to handle them instead of relying solely on the presentations of the design agencies.

3. Neglecting the importance of transparency in communication when working on projects

Transparency in two-way communication is very important especially with 3D structural packaging projects.

To achieve the best results, promote loyalty and trust, and to ensure that the result is exactly what was intended, all parties involved must ensure that communicator lines are kept open and transparent and that there is constant liaison between all parties from start to finish.

4. Skipping the gun

Agencies may present visual representations that are so good and high in quality, that clients may be so excited and assume that these representations should go into production straight away. Clients should understand that the visual representations, no matter how good, still need to pass through complex processes before final production.

5. Confusing top graphics design agencies with 3D

Clients should understand that there is no “one size fits all” approach to 3D projects. Not all top graphic design agencies have the necessary skill and expertise to work on 3D projects. Clients should beware.

6. Comparing 3D project timelines and designs with those of 2D

3D project timelines and designs are by far more complex than that of 2D. Clients and agencies should avoid assuming they are the same in order to achieve lasting success in their 3D structural packaging projects.

Increase your Customer Base through Employee and Brand Culture

Mr. TED Talk, Simon Sinek, author of Start with Why.: How Great Leaders Inspire Everyone to Take Action once implied that your culture is your brand. And we say that no truer words have been spoken especially as it relates to the business world. In other words to Increase your Customer Base through Employee and Brand Culture. following is the idea.

Your brand culture (as reflected by your employees) is simply the values and knowledge that is shared by your employees. There are so many factors that are responsible for rapid business growth – employee culture remains among the top 5. It’s basically a factor you simply can’t ignore if you want your business to not just survive but thrive.

Employees carry in their hands, the power to make or mar your brand. This is why every prudent business brand ensure that they invest in employee communication and in nurturing a good working relationship with the employees. By doing this, you can easily develop your brand culture and ensure that your employees absorb it for the growth and development of your brand.

How you can achieve

Rob Gray, a formidable business writer, and consultant once discussed. How important it is for brands to invest in their relationships with their employees and customers. According to him, “Businesses exist to make money. But in order for a company to turn a profit, its employees must be clear as to what is being asked of them. And motivated to work in the right way to achieve those objectives.” Gray says this can be achieved by giving your employees a sense of purpose and promoting certain values that help your employees grow personally and impact the business positively.

Again, the brand should establish easy-to-understand core values that reflect the characters of the brand. And tells everyone what the brand stands for, how they operate their business, and what they expect from everyone they intend to work with. For example, at Optamark Franchise, their core values are seen to be transparency, trustworthiness, respect, and passion.

Like Optamark, the core values shouldn’t just be written for people to see. It should be obvious to everyone, even strangers, the first time they walk into the brand’s office environment.

Here are 4 ways to bring value to your brand:

  • First, create the leadership values that you wish to grow into your brand culture
  • Constantly communicate and re-establish these values until they stick
  • Commit to the values yourself – lead by example
  • Enforce penalties and disciplinary actions against defaulters

In all these, it is important that we emphasize the importance of communication in achieving a positive brand culture. Communication should not be by words alone but by actions too. By doing this, you’re creating a culture of positivity and passion for your employees to work with and for your business to thrive. Hence, you can increase your customer base through employee and brand culture

The benefits of franchising with Optamark.

As a leading brand in graphic communication and marketing, Optamark offers you and your brand the best services. With more than 40 years’ experience in the industry, and with a reestablished brand structure, Optamark is the “go-to” for anything related to graphics communication and marketing.

Franchising with Optamark means that you are partnering with an industry leader with relevant industry experience and an unbeatable track record in performance and profit-making. Optamark leads to visual communication and marketing. Their stability and reliability over the years have endeared them to the hearts of their teeming customer base that spans over 600 locations, cutting across North America and the UK. To know more about franchising with Optamark, simply fill out the form.

Why the New Year is the perfect time for remodeling your business brand

It’s 2020 already and you’re probably working towards your New Year resolutions. Resolutions help you restructure your life and change your life’s trajectory. You can do that with your business too. You can take advantage of the unlimited possibilities the New Year has in store for you to remodel or rebrand your business so that it fits with your current goals. Let us tell you how you can remodel your business brand in these easy steps.

Rebranding your business affords you the opportunity to stay ahead of your competitors, helps you to reflect the changing goals, values, vision, etc. you may have for your brand, helps you stay innovative and up to date with current trends and helps your target audience find a connection with your brand. All you may need to push your business to the next level in 2020 is a rebranding and restructuring process.

When you have finally made the decision to step out of your comfort zone to rebrand your business, here are some things you need to take note of for the prices to go on smoothly and remodel your business brand:

No half-baked job

Don’t fall into the trap that a lot of business owners make when they say they’re rebranding–changing the logo or color scheme and that’s all. Rebranding your business is a whole process and changing logos is just a small aspect of it.

To effectively achieve the aim of rebranding, you have to go the distance. It starts with knowing why you want to rebrand and making sure that those reasons are reflected in every single facet of the rebranding process. Let your employees, partners and clients know what to expect and what changes will come with the process. Be careful with your choice of words, especially when drawing up things like your new motto, etc. Working with a marketing team like Optamark Print and Promotional can help alleviate some stress during the rebranding process.

Have your rebranded materials ready to meet up with your deadline

Whether you are a small business, a startup, or a large business, early in the year is the perfect time to execute your rebranding plans and to set you on the go. It helps to take advantage of the fresh start a new year provides. Rebranding processes may be more complex for large businesses than it is for small businesses and you may need to elongate your rebranding timeline to accommodate.

If you’re rebranding for a large business, it’s okay to roll over plans to the mid-year, using the early part of the year as a time to kickstart planning.
If you want to start your rebranding process but you have, it’s best you talk to Optamark Print and Promotional, the best team in the design and marketing game.

Optamark Print and Promotional have experienced consultants and advisors who will guide you through the process of rebranding your business.

What Promotional Products Will be Trendy in 2020? See Our Predictions Here!

What promotional products are going to be hot trends in 2020? 2020 is here and we are so excited to see what promotional products it has in store for us. Will the 2019 trends still be hot, or should we expect other new products to spring up and take the top spot? What will happen with Pop Sockets or custom socks? What promotional products are you really hoping to start trending in 2020? Only 2020 knows what it has in store for us, but we have compiled a list of 5 promotional products that we think are going to be popular for giveaways and office gifts in 2020 Let us have a look for trendy promotional products in 2020.

Wireless Earbuds

You definitely knew this already, right? Wireless Earbuds have so much potential in 2020. They are so cool, it’s being rocked (yes, we know what we said–it doubles as a fashion item) by people everywhere now.
Wireless earbuds are an easy pick for promotional products because of the branding advantages they offer. Customers love the earbuds for a gift, and since those earbuds go with the customers wherever they go, it helps your company’s brand awareness and visibility. See? It’s a win-win!

Re-useable Straws

Re-useable straws were the winner of the 2019 Promo Item of the Year, according to the Advertising Specialty Institute. This handy drinking tool, which can be made of glass, stainless steel and bamboo, doesn’t seem like it’s backing out from the 2020 spotlight anytime soon.

Stainless steel Drinkware

Stainless Steel Drinkware will likely be a top promotional item for a long time to come. Manufacturers are very innovative and keep on pushing these products through constant repackaging. The manufacturers also try to improve their quality by making it more cost-effective and useful.
Stainless Steel Drinkware, just like the earbuds, are very good products that customers love to get as gifts and also show off company branding well. This drinkware has been in the game for a very long time and hasn’t lost its luster so far, so we believe that it’s going to continue that hot streak in 2020.

PopSockets and Phone Wallets

If your brand wants a promotional gift option for teenagers and young adults, PopSockets and phone wallets are here for them! With these, you can easily appeal to a group of younger would-be customers that you may not otherwise. We know that brands will continue to use these products as incentives to attract their target audience in 2020.

Custom Socks

Everyone loves custom socks! Their beauty and expression of creativity is something to really admire. Those cartoon characters and other beautiful designs can help spice up even the most boring outfits. Custom socks are suitable for fashionable and fun dressers and have a high probability of still being among the too promotional items for 2020.

So there you have it! Our predictions of trendy promotional products for 2020. If you would like to purchase any of these really cool products and or see a sample for marketing purposes, be sure to contact Optamark Print and Promotional to improve your chances at business/brand growth.

The 7 Different Types of Promotion and How They Can Impact Your Business

Promotional strategies have developed over time in order to be able to create the space you’ve always wanted for your business. By creating communication between the seller and the buyer, promotional activities are quite useful for a business’ growth. Depending on the promotional strategy that you find appropriate for your business’ growth, you can choose to go for general advertising through posters with the help of Stamford’s printing services or social media marketing with the help of portals like Facebook, Instagram, and Twitter.

Every promotional strategy is formed as the outcome of a mix of a few different types of promotions. Based on the outcome you’re hoping to receive out of the plan, you need to work out the best strategy for you. The 7 different types of promotions that are followed in the process of building a brand’s image are:

Personal Selling

The very first form of promotion. With the help of person to person conversation, products and services are sold with the help of persuasion through either phone calls or face to face interaction of a company’s representative with a consumer. While cars and office equipment are sold through telemarketing, call centers are the perfect example of inbound marketing.

Digital Promotions

All forms of promotion found on the internet are part of digital promotions. Online advertisements through SEO, content marketing, social media marketing, PPC, affiliate marketing, etc. are all part of digital promotion. Although these tend to be cheaper and faster to create, the impact created by this form of promotion can take time to be impactful.

Public Relations

The maintenance of a public image with the help of non-paid media is known as the process of performing promotion with the help of public relations. Press releases are the most common method of announcing news, however, it isn’t the only way. These help in protecting, enhancing or even rebuilding the reputations of an individual, company or brand.

Sponsorships

Sponsorships are some of the most common forms of promotions. Every public event is supported mainly by sponsorships. In a sponsorship, a company provides resources and money for an event or to an individual in order to receive publicity and advertising for the same. These are a great way of taking up ‘paid ads’ to the next level since you are able to get the credibility of a celebrity through the same. For example, if a new and upcoming brand were to sponsor David Beckham, their sales would easily reach millions the next day.

Sales Promotion

Sales promotions follow the process of limited time offers, which tend to leave the customer in a position where they need to take immediate action. These include giveaways and sales, which leave customers tiptoeing throughout the process. Whether it’s a free item or an item on sale, most customers are likely to be attracted to a sale if they are shown that they need to pay less than the original price. Too many of these can ruin the excitement, so you should know your limit too. Companies like Optamark Graphics help in getting the best of all promotional products in order to assure that you get the quality you want for the price point that you set. As a screen printing franchise, they can help you get any and every design you need on the product of your choice.

Direct Marketing

While following through with a promotional strategy of direct marketing, the company reaches out to its potential clients by itself. With the help of emails and other forms of media, the company can inform the client about their ongoing offers and promotional details, etc.

General Advertising

General advertisements place brands on common ground. Without concentrating on simply one company, with the help of mass media like newspapers, magazines, TV spots, and billboard posters, several companies can get within the eye of the public with the help of general advertisements. Though these are not targeted, these can help with brand awareness on a more widespread scale.

There are a lot of different ways to combine the different types of promotions in order to make the most out of your strategy. Depending on your targeted audience and what you’re hoping to receive out of the plan of action, you can pair up 2 or even all 7 strategies to get your business recognized.

Benefits of Promotional Products and Franchise- Reap from Optamark!

For a business, it can be strenuous at times to arrange financing for advertising. But just because your rivals spend millions, does not mean you too are required to do that. One can even benefit from various economical and effective forms of advertising. One such field of marketing is a fully promoted franchise.

Promotional Products are especially noticeable with an advertiser’s logo, name, or message imprinted to increase brand awareness among customers. Promotional Products are the most powerful advertising tool as they allow a brand to interact directly with the target audiences. It is the only marketing exercise that allows your brand to have direct physical interaction with people, promotional products create the most indelible brand experience.

A study confirms that about 90% of the product recipients remember the name of the advertiser’s brand. About 80% of them do business with the advertisers and 85% of people love receiving them. Promotional products do work!

Optamark Graphics provides commercial merchandising for brands to create a remarkable image in the industry. We provide a full range of branding products services for your business growth. Optamark serves cutting-edge printing, branding, and promotional products needed by the business to create a remarkable statement of your brand. We create eye-catching visual design and content though our promotional products which will boost your brand image.

We believe “products are made in the factory, but the brand is created in mind.” The human eye catches more than human ears strongly adhering to this, we create the best visual appearance of the brand, which will result in customers visiting your brand again and again. The design industry has changed tremendously and is continually evolving with the latest technology and equipment. Optamark is proud to have an avid interest in staying up to date with all the latest innovations, to ensure we leave no loophole in promoting a business through top-notch branding solutions.

Almost anything can be branded with the company’s name or logo and then used for promotion, right from a pen to a handbag. Optamark offers you a variety of promotional items such as bottles, eye mask, selfie stick, mugs, plastic bags, journal book, bags, sunscreens, umbrellas, and many others for you to choose the right product for your audience. Promotional products are the best tool for boosting user experience and interaction with your brand and eventually your business.

Advantages of Promotional Product Advertising:

  • Amplified image marketing
  • Promote better relationships with customers
  • Budget-friendly marketing tool
  • Boost brand visibility
  • Lead generation
  • Loyalty & Retention
  • Ability to stand out among your competition
  • Reach beyond your intended audience
  • Favorable ROI

Why Choose Optamark?

  • The one-stop destination for design and content
  • America’s fastest-growing company
  • 3 decades of expertise and experience
  • Cutting-edge technology
  • Custom solutions to individuals

Optamark welcomes the ones who looking to start their own business with the fastest growing industry. We welcome you to own part of Optamark and efficiently run your own business. As an Optamark franchise owner, we take your success as our priority and to stand by you in your journey with Optamark. We efficiently deliver results that make the brands shine. With the highest quality printing and promotional products can fuel your brand reputation. Whether you are a product manufacturer, graphic designer, promotional product distributor, we have your back when it comes to delivering a wide spectrum of commercial branding products may it be postcards or any other branding products. No matter what size company you have, we can achieve everything your business needs to be highlighted. In Stamford, promotional products have been served from a home-based service franchise, you can contact us today! With Promotional Product advertising, create a brand experience that lasts.

Screen Printing Franchise – A Good Small Business Franchise

Screen printing is the method of printing onto fabric through a mesh stencil also known as a screen. The way it works is ink is pushed through this mesh stencil to aid with the printing process. The stencil will have a cut out as per your design and also create a small opening in the mesh to allow the ink to fall through and create the design of your choice. This type of printing allows only one color at a time and is usually meant for simple designs. It is possible to use for multiple colors, but this method of printing is usually selected for single color printing and large orders.

This article is a valuable insight for those who are interested in starting a screen printing franchise and how promotional products are growing in popularity.

Starting a Small Business

It is a dream for many to start a small business of their own; opting for a small business franchise is the best method of doing this. Having a business of your own means you do not need to report to anyone and there only self-made milestones to follow. On the other hand, running a business of your own also means you need to be self-motivated with high ambition and determination to succeed.

Providing promotional products to meet the marketing requirements of businesses is one of the simplest franchise businesses. A screen printing franchise is a good small business option since it is simple to set up, operate and does not require a big working space.

Benefits of Starting a Screen Printing Franchise

The importance of screen printing is on the rise with more demand promotional advertising in many different industries. A large number of businesses prefer to make use of promotional products especially printed products like t-shirts, mugs, and banners with custom printing on them. In fact, posters, banners, and custom clothing some of the most effective methods of creating brand awareness or improving brand recognition.

It is amazing how effective a good slogan or logo can be and if printed on promotional material like a t-shirt and other products. The fact that it is also cost-effective, simple and quick is an added advantage. Promotional products produced in this method can be used at company events, distributed amongst employees, used as giveaways at an exhibition, etc. This type of business does not require a great deal of technical expertise although it does require you to have expert sales, marketing, and management skills

Promotional Products Franchise at Optamark Graphics

Optamark Graphics has been delivering creative and innovative promotional products for over 30 years with a full range of marketing products essential for brand marketing. Our main intention is to offer a business the complete solution by meeting their requirements for stunning and highly effective promotional products and merchandise.

We offer marketing solutions in Stamford, for promotional products. In fact, we are located in several cities in the USA and have our presence in China as well. At Optamark Graphics we help simplify the process of printing supplying promotional products to meet business requirements of any type of business. We help y ou every step of the way while you attempt to succeed at becoming an Optamark franchisee.

We help you start your screen printing franchise and grow to succeed at it. We also help you evolve an existing business and co-brand your business offering immense opportunities including international opportunities. Taking up our franchise is highly rewarding and is a lot of risk business since providing support to your franchisees with the help of our extensive support network who are aware of every aspect of our business.

Let Them Know That They Matter: Promotional Products For Your Clients And Employees

Just like handmade goodies have their own essence because they have a personal touch. Customized promotional products are the same. As the year 2020 begins, it can be a kickstart for your organization by giving token of appreciation to your clients and customers. You might have certain goals and plans for the new year. Then why not appreciate the people in your organization who are going to help you to achieve those goals? Needless to say, nothing motivates employees more than recognition and sense of belonging. Giving them awards, certificates or trophies has been an age old method to appreciate the efforts of the employees. This year, go the extra mile and give your employees something customized exclusively for them. We can help you customize some promotional products for your business which can be gifted to your employees and clients.

Why Promotional Products?

Whether it is a pen or just a T-shirt, items with your business logo printed on them along with the respective person’s name for a more personal touch to it. Promotional products are not only a powerful marketing tool but they are also a way to connect with your employees and clients at a personal level. People are always grateful for free products. Especially products that they can use in their daily lives. When you want to create a brand appeal, there is nothing as assuring as promotional products. Compared to other forms of advertisement, promotional products are a great value for money. According to a survey, 50% of the people who receive promotional products use it in their everyday lives.

With promotional products, you don’t have to use annoying means of advertising to stay in customer’s mind. Unlike pop up advertisements that can be irritating for your customers, promotional products can remain in the homes, office or cars as they gently remind people of your brand as they look at those products. Seeing your brand everyday as a product will be more likely to attract the customer’s attention and remind them of your brand.

Enhance Customer Loyalty and Brand Recognition

Promotional products bring in strong retention rate and bags loyalty towards the brand. With the help of well-planned gift items you will be able to target the right niche of customers and create a significant impact on the target audience. Promotional products with a simple message like ‘ Thanks for being a part of our journey’ or ‘ Thank you for being a loyal customer’ can make them feel valued. You can precisely target the type of customers and then distribute products accordingly. This will help you to keep your name in front of the network and sales contacts. Rather than using mainstream mediums like television, radio or web; going for promotional products can provide more return on investment.

Give Your Marketing Campaign a Unique Flair

In this highly competitive era, customers are looking for something new everyday. If you are not unique then your business will not stand out in this competitive market. Promotional products can be for motivation or for marketing. Both ways, it suffices the purpose effectively. Looking for quality promotional products for your business in Massachusetts? Get in touch with us and we will help you to create promotional products for your brand according to the kind of audience you want to target and your preference.

Know How to Promote Your Brand: The Importance of Promotional Products

For the consistent growth of a brand, the promotion of their products is one of the most important parts of the process. Promotion can help inform and influence the customers in a way that leaves them wanting the product, even if they thought they didn’t actually need it. In Stamford, promotional products, advertising, and publicity are some of the top ways of working for the success of your business.

Promotional products are materialistic items that are imprinted with either the name or the logo of the respective brand in order to create more awareness of the brand’s image and have a more physical reach amongst the audience they’re aiming to serve. Since promotional products fall under the category of advertising that is physical and actually ends up interacting with the user on a more personal level, they are more likely to create a memorable impact on the person than the publication of a simple ad statement. With a consumer reach of almost 80% and above, you can be assured that a promotional product falls under the best forms of marketing for your business.

Besides the extensive reach that you are capable of achieving with the help of promotional products, they can also have the following advantages for your business:

  • Low-cost, effective marketing

    Most businesses keep the actual cost-levels of the products in order to be able to distribute the items at a large scale, however, the impact caused by them is much larger than the money you’ll end up investing.

  • Brand recognition

    If you are given a product, a mug, for example, and it holds the name of a particular company or brand, you are likely to remember the name even if you don’t want to. The name becomes a part of your subconscious as a result of its consistent presence. Brands that advertise their logos, Starbucks, for example, can easily be recognised by even just the colours of green and white.

  • Greater exposure

    As mentioned before, if you were to see an ad statement made on a billboard or even a newspaper, it’s not likely to create as much of an impact on you as a T-shirt that has the company’s main slogan written on it could. While a statement on a billboard is a passing thought, a T-shirt is an item that stays with you, an item that you wear, needless to say, the impact is much larger than a vague image in your head.

  • Builds customer loyalty

    If you were to invest a little more money in your product, or find a promotional products distributor that is reliable, and can be trusted to give you the best quality product, any customer that receives your product will associate it with the quality of the products you’re looking to sell. A good marketing process assures a good customer buildup. Optamark graphics is a company that can help you advertise your business with the help of quality promotional products. With 30 years of experience and a wide clientele ranging from universities to companies, your product will not only be top-quality but also be delivered right on time, if not before.

The distributor is as important as the advertiser. Since promotional products are known to create a memorable impact on any consumer, you wouldn’t want any potential customers to be driven away by the distribution of a promotional product that isn’t even satisfactory. If you can, for optimal satisfaction, advertise with the help of a product that is similar to your actual range of products. For example, a mug with the name of your company or its logo would be perfect if your brand sells coffee.

How to Create a lasting Impression on Your Clients Through Gifts

Gifts are a way of showing appreciation to your clients for being the driving force that kept you in business all year round. Clients are an integral part of any business and determine whether a business outfit grows or declines. To create a lasting impression on your clients through gifts, be sure to select the best holiday gifts that they will really appreciate for a very long while.

How to Create a lasting Impression on Your Clients Through Gifts

  • Be Unique: You don’t need to be conformist when it comes to giving out valuable gifts to your clients. Be creative. Don’t just go out to any gift outlet to purchase gifts for your clients, show them how much you really appreciate them by branding gift products with your name or even customizing them to suit your client’s taste.
  • There’s no use in giving out gifts if they can’t serve a purpose apart from providing aesthetic value. Let your gifts be something they can use or something that adds value to their life.
  • You can kill two birds with one stone and give branded gifts. Create a win-win situation by giving your clients thoughtful gifts that make them feel loved and appreciated, while also spreading your message to potential clients through gifts with your business’ branding. Adding your logo or other unique visual designs on the gifts will ensure that everyone knows they come from you, thereby improving your brand awareness.
  • Another idea is to use your gifts to help the less fortunate. Here at Optamark, for example, a percentage of gift card sales are donated to charity. Everyone loves to be associated with a thoughtful brand that has the best interest of the public at heart.

Conclusion:

We hope that you can incorporate some of these ideas into your holiday’s gifts to your clients. Giving something that they will love and appreciate will impress them and ensure ongoing stability and visibility for your brand.

How to Improve Your Digital Marketing Strategy Through Print

In today’s business world, digital marketing has taken over the marketing industry. Companies are fast dropping the established ways of traditional advertising to include the use of social media to market their brand. While this is certainly not a bad strategy, it is easy to sometimes forget that traditional method of advertising. Digital Marketing is fast-evolving, too, and could be combined with digital marketing measures to bring about better results.

How digital marketing helps in growing business

  • To drive traffic to your social media pages, include your social media URLs in your printed materials. Like business cards, magazines, labels, etc. The more places you make your social media available, the more people see it.
  • Social media pages don’t always give you the desired effect when it comes to brand visibility. Particular posts and contents that attract high commitments do so for just a short time. To bring about best results, you can direct traffic from your social media to your prints that produce a much constant effect.
  • Talking face-to-face and giving out prints to possible customers is still a very effective way of marketing your brand. It affords you the opportunity to create a personal connection with your customers. It can help you see their feedback as you talk. You can promote your social media on your prints for better results.
  • You can use prints to produce traffic to your social media accounts and improve brand awareness by creating images and videos. Encourage users to share them on their personal accounts with hashtags to create trends on social media platforms.
  • Take advantage of social media’s cost-effectiveness to carry out research on the general acceptability of your products and then adapting the results from this research into producing catchy prints for your events.
  • Social media platforms have many “influencers,” popular accounts that have a lot of sway with a large audience. You can increase your chances of being noticed by high-profile digital influencers by mailing them creative graphical representations of your products. If they like your products, they may mention your business on their social media accounts and could encourage their audience to become your customers.

Conclusion:

These are some benefits of digital marketing for any business. If you have some more points, let Optamark know about it and we will spread it. After all, knowledge should be free.

How to Produce Impeccable Designs for Print

Many designers encounter difficulty and make a lot of mistakes when designs to print. The majority of these errors occur because of the conflicting settings that printers and digital screens have. These blunders are, however, avoidable if designers can take care to follow these guidelines at different stages of designing.

Factors responsible to produce impeccable designs for print

  • Color Conversion: Digital screens have a different color mode from printers and designers who want to sustain a particular color scheme encounter challenges when converting from RGB to CMYK (a conversion that is inevitable). To avoid this problem, designers should take care of convert from RGB to CMYK at the very last stage.
  • Resolution: The higher the pixels per inch in an image resolution, the better the quality of the image produced. It achieves the best results, images that are viewed at shorter eye range should size about 300 pixels per inch while 150 pixels per inch should be used for wide format printers whose prints would be viewed from a long distance.
  • To sustain quality when printing, large format designs should be done in vector art
  • For ensuring that your prints reach the edge of your work, include bleeds on your file. To achieve this, print on an oversized sheet and then trim off the excess to achieve the desired result.
  • Designers should attempt to mark out extra layers for their art files to enable them a coat and apply spot inks where necessary.
  • Designers should increase their pages by 4 when they want to create stitched booklet. This also ensures that you produce neat work in the end. Even when smudging occurs when the pages are joined together, you can easily trim off the excess areas that were smudged and still get a perfect result.

Conclusion:

Be sure to follow these instructions when designing to ensure that your work comes out perfectly within the desired period.

Using Promotional Products To Elevate Your Sales And Developing a Strong Customer Base

Question: How can you use your current customer base to increase sales and build your future customer base?

Answer: By using the most cost-effective form of advertising in Stamford, Promotional Products!

By giving promotional items to current customers, you will create long-term relationships with them. You will create new customers by word-of-mouth advertising from your existing customers by handing these out. You will increase sales by using them as a giveaway when someone buys a specific product. It will also increase return visits from your current customers.

First, you got your customer to most likely buy a product or service or spend more money that was not their original intent when they walked in your store. Then this offer creates an “upsell”, and you accomplished it without pressuring your client.

Second, you just gave away a promotional product that is reusable for your customer, and in many cases even longer since it is something they can use. It is more “free advertising”.

Customers love to get something for free, especially when they were planning on buying something from your store in the first place. This helps you in creating repeat customers for your business. Now you have “upsold” two customers, possibly created free “word-of-mouth advertising”, and picked up a new customer who will likely help you to gain more new customers down the road. And the process continues on and on. This is only one of many scenarios that could take place with just one promotional product you hand out.

You could give a promotional product for each holiday throughout the year. On Valentine’s Day, try handing out a heart-shaped box of candy. St Patrick’s Day is always a perfect time to try a beer mug or shot glass. Then you got your final Holiday ” Freebie” of the year, where you can print “Seasons Greeting or Happy Holidays on so many different cool things to hand out. Every time you hand out a promotional product, you just gave a current or new customer a valid reason to continue to choose your business over your competitor’s. You have created more sales by offering a special that most likely was not on your customer’s list to buy. What’s exciting is that you will begin to build and maintain a customer base that will look forward to doing business with you for years to come, and maybe even make a friendship or two that will last for years.

When you sit down to plan your advertising budget for your business this year, think about what a simple promotional giveaway can do for your business. Be creative and use promotional items and apparel that do the following;

Will appeal to your customer base? Is it a product that your customer can use more than just once, and is visible to other potential new customers?

Does it fit with what your business has to offer? If you have an auto repair business, try a License Plate Frame, Pocket Screwdriver, LED flashlight key chain, or Ice scraper.

Think about how many Promotional Products you will need to order. How many people visit your store on a daily, weekly and monthly basis. Figure out how many are usually return customers and how many are potential new customers. This way when you order for a particular special giveaway like a “January Special” or Holiday, you have enough to hand out throughout the entire month. Always ask your Promotional Merchandise Sales Person to give you ideas and figure out these questions if you need help. If you have an experienced sales person who knows what they are doing and wants to keep you as a long-term client who continues to re-order, then they will be happy to help you.

If you are looking for useful quantified promotional products distributor or quality printables in Stamford, we highly recommend you to browse the services of Optamark.

Digital Or Traditional Printing Methods: Factors to Consider

Having to choose between digital and traditional offset printing methods isn’t as easy as it may seem. When juxtaposing the many benefits of both methods, it can seem like having to choose between 12 and half a dozen. Because you must make a choice to enable you to progress quickly. We have come up with factors you should consider to help you facilitate your decision-making about digital or traditional printing methods:

Factors responsible to choose between Digital or Traditional Printing

  • Cost effectiveness: Because you are a business aimed at profit maximization, you should be able to draft your budget. And choose a printing method that best suits that budget. You don’t have to bore holes in your pocket just to print. In this light, it is advisable you go for digital printing as it has a reputation of being cheap. In comparison to offset printing although, traditional methods become cheaper as the quantity of your prints increases.
  • Time effectiveness: If you’re on a tight schedule, digital printing is better for you. As offset printing takes a lot of time to produce.
  • Customization: If you intend to create a personalized effect with your prints by customizing them. To suit individual preferences, digital printing is the way to go. As traditional printing methods don’t offer you this opportunity.
  • If you are big on sizes, then you should consider traditional printing methods. As they don’t limit the sizes of prints you can produce. Unlike digital printing that restricts the length of prints.
  • You should also consider making your choice on digital or traditional printing by the type of design you want on your prints. If precision and uniformity are important to you, you should consider choosing offset printing methods. Digital printings are impossible to achieve some types of unique inks like fluorescent inks, etc. Traditional printing methods also help to bring special finishing touches to your prints that you can’t get via digital printing.
  • As regards using some kind of paper for printing. Digital prints cannot work with certain kinds of papers and you would have to stick with offset printing. Quality-wise, traditional methods are better too.

Conclusion:

Optamark helps you achieve your printing aims to a very high degree of precision whether you finally decide on digital and offset printing.

The Power of Promotional Products: How Can You Make Your Business a Brand?

Promotional products are one of the greatest ways to make your business stand out. Promotional products can be a powerful marketing tool for your brand. They have an impact that will allow your business to reach great heights. This is why a lot of businesses these days prefer using promotional products instead of traditional marketing tools.

Whether you have a small or large business you need to recognize the importance of promotional products. It is a tool for reaching out to an increasing number of people in a highly competitive market. Everyone loves gift items with high-quality product packaging. These products have a logo and brand message of the company printed on them. This will help in drawing attention to a company’s business.

The aim behind giving away promotional merchandise is to drive customer’s interest in the business.

For better results, marketer’s use branded promotional products that the receivers can use for many months. Good quality and durable products will help keep consumers engaged with a brand. This means that the one-time distribution of the gift items is enough to engage customers with your brand for months.

However, before you think of associating with a promotional products franchise, you need to make sure whether or not your investment will be fruitful. In this blog, we have gathered some of the major points that will help you understand this in a better way.

How Can Promotional Products Help You Boost Your Business?

Promotional products customized for your business give a unique and creative flair for advertising campaigns. These types of promotional products are unique because they give a personal touch to the customer and are a rare form of advertising that does not disrupt a consumer’s day. As they are unique, promotional products will help your company to stand out from your competitors. When you provide a promotional item to a consumer it will leave a long-lasting impression. If the item is something that can be used regularly they will see it frequently and think of your brand whenever they use it.

When customized promotional items are compared to other forms of media like television or radio, promotional products are much more effective. For a normal investment, let’s say a small company that wants to advertise effectively; exposure can be obtained by using customized marketing products.

Promotional products are tangible. This means people can keep your piece of advertisement with them for future reference. The usefulness of promotional products goes beyond the person who initially receives the items. Sometimes these insignificant products are frequently passed along to others who might use them even more. This allows for your promotional item to reach consumers beyond your intended audience.

Promotional products are flexible, as they can be matched to a theme of an event or whatever your new campaign or strategy is. Marketers will be able to get a more favorable ROI from advertising specialties. This is because customized products are more popular advertising media than any other medium of marketing. Using promotional items strategically can help you build a campaign around and increase leads, brand awareness, sales, and customer loyalty.

The benefits of the promotional products are very clear to the end-user. They can become more aware of the brand and your products. If you are looking for afully promoted franchise who can provide you with quality products, make sure that you get in touch with us.

Choosing the Best Promotional Products

Promotional Products in marketing is moving toward being one of the best ways to receive large amounts of consumer interaction. It’s simple – people like to receive free things a.k.a.Promotional products. Promotional products are a great way to spread your brand. Handing out a few  t shirts at events or even handing out a pen to someone who comes into your storefront will have a huge impact on your customers.

According to research by the Advertising Specialty Institute, one third of consumers said that they are more likely to do business with a company after receiving some type of Promotional item than they were beforehand. Consumers mentioned that they not only remembered the name of the advertiser, but they also felt more positive about that company. According to the Promotional Products Association International’s 2017 Consumer Study, “promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle.”

Wow, Like we said – people like free (promotional) things. Taking all this data into consideration, businesses like yourself, need to ensure that you chose the best promotional product for your target consumers.

Here are some tips for choosing the best promotional products:

1. Consider Functionality.

The main reason people keep promotional products is because they’re functional! Consumers  think of functional as something that has  multiple purposes or has one purpose that can make a task easier. Consumers can use your functional product daily, so that your company will always be in reach.  No matter what your business is or what size it is, a functional promotional product will always be a successful option for marketing.

2. Consider what’s trending.

Another big reason people enjoy promotional products because they fit their style or personality. To help customize common marketing campaigns, it’s important to keep up with industry and retail trends. In the now promotional items attract people to your brand through popular colors, textures and construction! Everyone likes to be in trend, and will usually keep promotional products that are “trending”.

3. Consider the location or event.

Handing out promotional products at events, conferences, concerts etc. is a great way to promote your company. Choose promotional products that relate to and can be used at that specific event or location. Have a booth at an outdoor event, pass out hats and sunglasses. At a concert try light up gear, fun flags, tattoos and even portable chargers. Not only will consumers use your product that very moment, they’re also more likely to keep them because they are tied to an experience.

Using these tips and Optamark’s amazing selection of promotional products, incorporating promotional products into your current or new marketing strategy will be a breeze!

How to Boost Sales Between Christmas and New Year’s?

Christmas and New Year happens to be the perfect time around the globe to shop your heart out. What make it even perfect are the gigantic discounts that await every shopaholic to satisfy their shopping cravings. Other than the conventional shopping outlets, online stores too leave no stone unturned to bring most promising and enjoyable discounts to the shoppers. There are some incredible ways that are followed by online stores to boost their sales between Christmas and New Year. Let’s unveil what they are:

  • Re-craft

    Well, don’t you think that people like it more when they get a newer version of your website? I personally love it. So website owners, all you need to do is to re-craft your website with merry new designs and vibrant new concepts that welcome the shoppers in a delightful way and add more shopping zeal into them. You just have to embrace the holiday spirit.

  • Extra Benefits For the Loyal Customers

    After making repeated purchases at your website, a shopper becomes a loyal customer to your website. Don’t you think that they deserve an extra slice of benefit while they shop with you in the holiday season? You can make Christmas and New Year extra special for your loyal customers with the delightful gifts and benefits.

  • Repeated Restocking

    Since it’s going to be a mammoth of crowd at your website for the holiday purchases, it is your responsibility keeping everyone happy. Don’t let your web store go out of stock. Even if it does, make sure of restocking and informing the interested buyers about the availability of the products.

  • Developing Gift Guides

    Its holiday season and people buy gifts for their loved ones. It can be of great help if you create gift guides for the buyers and assist them in selecting right gifts for the people they love. Make sure of adding unique ideas to help the buyers in the best way possible.

These are some of the ways that will surely bring more people to your website for holiday purchases. Follow the methods and enjoy hefty sales.

P.S- Happy New Year!

 

Optamark Approved As Disadvantaged Business Enterprise (DBE) / Womens Owned Business Enterprise (WBE) / Minority Business Enterprise (MBE)

Having a highly regarded and well known DBE/MBE/ WBE organization like Optamark listed in your proposals may give you a competitive edge in your contract negotiations. In any event, all levels of governmental bodies look favorably upon organizations that foster regular and ongoing relationships with certified MBE/WBEs and especially DBE.

Organizations using Optamark come back time and again for a number of reasons. Some other points to consider:

  • We are prompt when filing MBE/WBE-related paperwork to government agencies, thus speeding project initiation.
  • In addition, Optamark is known for filing timely and accurate monthly status reports to monitoring government agencies.
  • We do our part to protect your projects from bureaucratic snags and snafus.
  • Beyond this, we are told we deliver a higher level of service professionalism as compared to many DBE/MBE/WBE companies.
  • Government contractors and nonprofits will tell you that we go out of our way to deliver superior quality and faster turnaround.
  • We always deliver what we promise. That is why so many organizations begin by using us to fulfill their contractual requirements, and continue using us because we are a committed and responsive vendor.

Given that we have several resources who are focused on specifically working on contract/government work, our ease of communication, understanding of paperwork and processes, billing terms, and ability to have a huge product range allows you to stay focused on quickly getting orders out to a dedicated vendor without having to second guess or continue bidding to alternative vendors.

Printing Technology at a whole new level

With the rising advancement the printing thoughts have boarded another skyline. The thought of 3D printing has effectively bombarded the market. This is a remarkable method for expression that draws out the things in the 3 dimensional impacts. 3-D printing is driving a tremendous unrest in the realm of configuration and innovation. All the while, it is changing the way we consider the configuration, prototyping, and assembling of pretty much everything. The new approach exploits a generally better approach to make 3-D prints. All in all, these articles are made one layer at once by intertwining powder or setting down expelled plastic. Neither one of the approaches gives anything other than simple control over an object’s shading. 3D Printing is all the more usually eluded to is the procedure of making three-dimensional articles from a filtered or advanced document. The main procedure is making a virtual configuration of the item to be delivered. If the item to be made as of now exists and a duplicate or reproduction is required, then a 3D scanner picture of the item and CAD programming is utilized to make the outline; if, notwithstanding, the article to be made is another one, then a 3D displaying system and CAD programming make the virtual configuration. The product then breaks the last model into level layers. This record is then stacked into the 3D printer which prints the item layer by layer. The 3D printing makes the article by mixing every layer together consistently without the layers being noticeable separately; the finished result is a three-dimensional item. In spite of the fact that 3D innovation more likely than not been all that much in the vision of innovation for a considerable length of time, the advancement added substance producing hardware and materials started just around the 1980s. No two 3D printers are indistinguishable; there are contrasts in the way material layers are based on upon the other to make the last protest. A few strategies include liquefying or softening material to deliver these material layers.

Uses of 3D printing stretch out to a few zones like structural planning, wrongdoing scene examinations to reproduce proof, outline representation instruction, stimulation, scientific pathology for recreating tissue and bones and so forth, social insurance & medicinal, modern, retail, assembling, individual, and numerous others. This innovation in printing was in effect broadly concentrated on by biotechnology organizations and researchers for utilization in tissue building applications which could then create body parts and organs for therapeutic needs without the requirement for a contributor or live cells. The potential outcomes in therapeutic science for 3D printing are essentially immeasurable in light of the fact that it opens an entire new line of reasoning into restorative medications for illnesses and wounds where appendages and organs of the body are squandered and can’t be supplanted. Later on, it is anticipated that the innovation of added substance assembling will affect society and change the way business is finished. In the most recent year or thereabouts, precisely this innovation now showcases. It works utilizing various inkjets that set out an item, bead by bead. These beads are in a flash cured by UV light to frame a strong. The capacity to consolidate translucent and murky inks ought to try and make it conceivable to recreate the surface appearance of numerous organic materials that are additionally semi-translucent. That’s captivating work. It will introduce another era of printing application. Also, it will make the present era of printers look completely dated in only a couple of years.