Promotional Products in marketing is moving toward being one of the best ways to receive large amounts of consumer interaction. It’s simple – people like to receive free things a.k.a.Promotional products. Promotional products are a great way to spread your brand. Handing out a few t shirts at events or even handing out a pen to someone who comes into your storefront will have a huge impact on your customers.
According to research by the Advertising Specialty Institute, one third of consumers said that they are more likely to do business with a company after receiving some type of Promotional item than they were beforehand. Consumers mentioned that they not only remembered the name of the advertiser, but they also felt more positive about that company. According to the Promotional Products Association International’s 2017 Consumer Study, “promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle.”
Wow, Like we said – people like free (promotional) things. Taking all this data into consideration, businesses like yourself, need to ensure that you chose the best promotional product for your target consumers.
Here are some tips for choosing the best promotional products:
1. Consider Functionality.
The main reason people keep promotional products is because they’re functional! Consumers think of functional as something that has multiple purposes or has one purpose that can make a task easier. Consumers can use your functional product daily, so that your company will always be in reach. No matter what your business is or what size it is, a functional promotional product will always be a successful option for marketing.
2. Consider what’s trending.
Another big reason people enjoy promotional products because they fit their style or personality. To help customize common marketing campaigns, it’s important to keep up with industry and retail trends. In the now promotional items attract people to your brand through popular colors, textures and construction! Everyone likes to be in trend, and will usually keep promotional products that are “trending”.
3. Consider the location or event.
Handing out promotional products at events, conferences, concerts etc. is a great way to promote your company. Choose promotional products that relate to and can be used at that specific event or location. Have a booth at an outdoor event, pass out hats and sunglasses. At a concert try light up gear, fun flags, tattoos and even portable chargers. Not only will consumers use your product that very moment, they’re also more likely to keep them because they are tied to an experience.
Using these tips and Optamark’s amazing selection of promotional products, incorporating promotional products into your current or new marketing strategy will be a breeze!
