Category: GRAPHICS DESIGN

How Graphic Design Affects Your Digital Marketing Campaigns

Running a successful digital marketing campaign relies on various combined efforts. It requires the leadership of a marketing specialist with the assistance of a dedicated creatives team. Above all, you’ll need a skilled graphic designer to make your campaigns pop out and reach the right audiences.

The role of graphic design in digital marketing

You can trace graphic design’s impact from way back, from traditional advertisements to mainstream media. Anything from poster designs to packaging layouts comes from extensive research and graphic designers’ experience in the commercial industry.

Graphic design’s importance in creating effective marketing campaigns is even higher since businesses are switching to digital platforms. You should be aware of how its impact contributes to the success of our attempts to expand your company’s profit margins with today’s competitive market.

In this article, we will share three ways graphic design affects your digital marketing campaigns.

1. Promotes brand consistency and awareness

Brand consistency is essential not just for your digital marketing campaigns but for your company’s authenticity and credibility. Any content you release to the public is an extension of your business’s name, whether it’s your social media posts or your product packaging.

The combination of colors, icons, and typography in a coordinated layout creates cohesion and consistency for your brand. The uniformity of these allows your brand to have better brand recall among potential customers. The more times they interact with the same elements over and over again, the more they retain your brand in their minds. This is why social media channels are excellent avenues to present your brand’s striking design options.

2. Increases your customer conversion rates

Modern consumers’ affinity to easily detect visual elements is one of the many reasons why the transition from print to digital media is inevitable. The almost limitless ways that a brand can interact with online users through digital platforms make digital media a compelling marketing platform.

Effective graphic design is responsible for navigating your customers around your websites and leading them to your CTAs. Professional graphic designers know the best way to present the visual elements on your pages, including your marketing copies, headings, brand logos, and CTA buttons. Hiring a capable graphic designer can significantly decrease your bounce rates by optimizing your site while improving your customer conversion rates.

3. Makes your content easily digestible

As stated above, the modern consumer’s attraction to visual information is why many brands are favoring graphic-based content over text-based material. Although content marketing strategies use blogs and articles, these are usually paired with compelling visuals to maintain a user’s attention. Visually-oriented advertisements are becoming more popular in digital spaces.

Consider how many brands and businesses only use short and compact messages and taglines on their homepages but use plenty of expressive and interactive images. Online users want to experience visual engagement since it’s easier to digest and understand. This is why graphic designers do market research on color combinations and symbolic imagery to tell a brand’s story. They do this by curating just a few images instead of paragraphs of text.

Conclusion

The participation of your creatives team is the backbone of your digital marketing campaigns. This is why you should look for the best of the best who will develop your marketing collaterals. Thankfully, you can outsource and collaborate with digital agencies to provide you with the creative assistance you need.

At Optamark Graphics, we help businesses develop their visual identity through graphic design services, ranging from UX design to web design and logo design. Contact us now, and we’ll help you reach your business’s branding potential!

3 Graphic Design Ideas That Can Boost Your Brand In 2020

In a saturated, digitally-oriented workforce where businesses fighting toe-to-toe to gain visibility, finding ways to give your marketing tactics a competitive edge is crucial if you want to set your brand apart. One of the biggest factors that influence your reputation and ranking is your web design, especially since it impacts the user experience in more ways than one. 

 

Gone are the days of lack-luster pages and websites filled with texts, links, and little-to-no imagery that catches the eyes. Innovations in technology changed web design over the years, going from pages clad in blue hyperlinks to stunning sites with futuristic compositions and bold colors. 

 

Minimalism was all the rage for many years, but part of evolving is welcoming new tides and the changes it brings. In 2020, it’s all about welcoming abstract designs and going darker from your usual white space. With that in mind, the list below explores some of the biggest design trends to expect: 

 

Trending #1: Muted Color Palettes 

 

There are two types of web design fighting for domination the past few years, both of which are divided between minimalism and loud design. Some like to embrace electric hues and neon colors to give their brands an eye-catching advantage over the rest, while others like to play on adding splashes of neon paired with empty spaces for a more minimalistic touch. 

 

In 2020, web design is taking a step back from these two extremes by combining the best of both worlds, resulting in a more harmonious pattern and muted color palettes. By infusing dark or white tones, the subtle colors blend flawlessly in neutral backgrounds to give more focus to your core message. 

 

Trending #2: Color Gradients 

 

Colors continue to sweep the trends in web design, but instead of focusing on solid hues, 2020 playfully puts a spin by combining different tones to create compelling gradients. This creates a more dynamic texture and provides an interesting focal point, adding more depth and whimsical quality to your web design. 

 

Trending #3: Abstract Illustrations 

 

Video and photography took over web design as the visual appeal pushes user engagement off the charts, but the new year is taking on a completely different approach. Instead of editorials and photoshoots, abstract and dreamy illustrations are taking over multiple pages on the web, proving to be the new apple of the modern consumer’s eye. 

 

While there’s nothing wrong with focusing on photography for backgrounds or headers, using graphic illustrations create an attractive appeal that is truly unique. 

 

The Bottom Line: Keeping Up With Trends And Taking Your Brand To The Next Level With Purpose-Centered Graphic Design 

 

Trends come and go, but keeping up with the virtual tide ensures your web design appeals to the current taste of your audience. 

 

If you’re looking for a graphics design agency in the US, we’re the best professionals to call! We offer graphic design services that can improve your website’s appeal and performance in more ways than one – from increasing engagement, improving navigation, to mobile responsiveness. Get in touch with us to see how we can help.

6 Reasons to Use Poster Advertising for Your Media Mix

In this digital age, you may think that posters are no longer relevant today. Today, it’s common for marketers to use the web to promote their brand and sell their products or services, whether on websites or social media channels. Because of this, they no longer prioritize traditional forms of marketing, such as print, TV, or radio.

However, you might be wondering why you still see posters splattered in many places. The chances are that you see them posted on public surfaces and business establishments to advertise a product, promote an event, or even educate the public. This is primarily because they are still considered powerful forms of print advertising!

If you are still unconvinced of its effectiveness and purpose, here are six valuable reasons you need to employ poster advertising for your media mix and your business’s growth:

1. They are cost-effective marketing materials

When it comes to traditional advertising, posters are considered cost-effective as they cost less when compared to radio and TV advertising. Sure, you may have to pay for the materials and printing, but they still won’t cost you as much as the alternatives mentioned. Besides, they are effective at catching the audiences’ attention and influencing their purchase decision, which is why they are worth the money you spend on advertising.

2. They are highly visible

Keep in mind that there’s a significant difference in advertising in the digital space and the physical world. Being able to see and touch a tangible material can make lots of difference in influencing your target market. What’s also great about posters is that they are highly visible. When incorporated with striking messaging and compelling design, they can take the spotlight and earn your audience’s attention.

3. They can captivate the audience

In line with being highly visible, well-designed posters can immediately grab the viewers’ attention. Whether in shopping centers, washrooms, or pantries, the audience can’t help but take a look at them. They can go as far as stirring the emotion or influencing their purchase decision. If you’re fortunate, these posters can even convince your target market to buy your product, hire your service, or attend your event.

4. They are very flexible

Another benefit of utilizing poster advertising is how flexible and versatile these materials are. Seeing that they come in various shapes, sizes, designs, and styles, you can post a large one, use multiple fonts, play with color psychology, and incorporate effective images. You only have to be creative in incorporating all the visual elements and come up with highly effective materials.

5. They are credible

Posters have long been utilized in the world of marketing and advertising, which is why they have long earned the trust and confidence of the public. This means that viewers can easily and quickly absorb and trust the messaging without thinking twice about a brand.

6. They are a powerful medium

What’s great about posters is how they cause a rapid response in customers. When viewers see them, they are more likely to get interested in what you have to offer. With great visuals and excellent messaging, they are more likely to move your audience and keep them hooked, which may eventually convert them into valuable long-term customers.

Conclusion

Poster advertising has long been proven and tested to be highly effective. As discussed above, they are cost-effective, highly visible, capable of captivating the audience, flexible, and credible. Ultimately, they are considered a powerful form of marketing that you shouldn’t neglect because they can take your business up a notch!

Why not consider employing poster advertising for your media mix? Optamark Graphics specializes in print, promotional, and digital products in the US. If you’re looking to create, design, and print posters for your marketing efforts, get in touch with us today to see how we can help!

3 Steps to Design a Shirt to Increase Brand Exposure

There are many ways you can increase your business’s brand exposure. You can go about it digitally and set up a social media account to interact with your community. You can also use physical solutions, such as setting up billboards and posters to tell people all about your business.

That said, one of the best ways to expose your brand to the public is through business events, conferences, and even charities. You can go to these events and hand out flyers, but one way to really draw attention is by giving out t-shirts with your design!

A great t-shirt design can spread awareness of your brand for many years. It encourages people to wear them multiple times to different places, which equates to free, long-term marketing for your brand.

So, how do you design such a t-shirt? Here are the steps you can follow:

Step 1. Understand the shirt’s purpose

The first thing you need to do is understand what you plan to do with your shirt. Obviously, you want to use it to gain exposure for your brand, so the design has to reflect your brand’s identity.

Start with the right logo placement, as you want this to be clearly visible. Next, pick the right colors that complement your logo and draw attention to it. All the elements of the t-shirt must work together to achieve the intended purpose.

Step 2. Pick the right shirt

While the shirt’s design is critical, the type of shirt you choose is also important. For example, if your business is based in a hot climate, you want to opt for light materials like cotton to keep the wearer comfortable. On the other hand, if you’re in a colder climate, you may opt for shirts with long sleeves or thicker material.

Either way, you must pick the right type of shirt to work with. That way, people will be more likely to wear your shirts and spread awareness about your brand.

Step 3. Create a stunning design

Once you have the purpose and the type of shirt sorted, now is your chance to create a design that will give your brand the exposure it needs.

You can take inspiration from many sources, such as social media platforms, art websites, and even your business’s logo. What’s important is that you gather ideas from as many resources as possible. That way, you and your team can find the best choice and develop unique designs that will work perfectly on your shirts.

Conclusion

With the designs ready, now’s the time to have the shirts printed. There are many printing services out there, and some specialize in t-shirt printing. Take time to select the right service providers to work with, as the quality is vital to expose your brand the right way. You wouldn’t want the design to start falling apart after a few uses. You want it to last for many years so it can continue spreading awareness about your brand and attract interested individuals to your business.

Are you looking to have your designs printed on quality shirts? Optamark Graphics can offer you the shirt and print quality you need to boost your brand. Get in touch with us today!

3 Reasons Why Your Business Should Invest in Graphic Design

As a small business owner, your days are usually filled to the brim with never-ending tasks to finish, calls to be made, and concerns to be addressed. The list can just go on!

With a lot of things happening here and there, it’s easy to forget about some aspects of your marketing and digital presence, like your graphic design. For some, this may seem like something needed only after the business has expanded and become more popular. The truth is that whether you’re just a small business starting out or an established and immense corporation, graphic design matters when it comes to your success.

In the sections below, we’ll be going through some compelling reasons why you should invest in a professionally made graphic design.

1. It Helps You Create a Solid Brand Image

Along with your name and the quality of the product or service you provide, one of the things that people will remember about your brand is your logo design. This is also what people usually see first during their initial contact with your business. Considering this, hiring a graphic designer can help you achieve one that is memorable and truly representative of who you are.

Moreover, investing in professional graphic design ensures that all your graphics and images published on your website and social media pages are on-brand. Content with the same feel, voice, and style helps you solidify your brand identity and promote recognition.

2. It Helps You Make a Good Impression

More often than not, consumers don’t buy a product or service right away. They spend as much time as they need to do their research before deciding to purchase. On your end, this means that you have to do whatever it takes to nurture them.

One step to do this is to make sure that you leave a good first impression.

First-time visitors are likely to simply navigate your website and interact with your online content. To encourage them to stay or come back to get to know you more, you have to make sure that these first visits are a pleasant experience for them.

Having a professionally made website design helps you do just that. A well-designed website means having all the necessary links and buttons in the right places. It also means having important information in the most noticeable areas.

Ultimately, it means having a website that is designed according to your branding, story, and purpose.

3. It Makes You Memorable

Due to the plethora of digital content published and shared every second of every day, your small business has to be attractive and unforgettable.

Sadly, without professionally made graphics—or any graphics at all—you’ll automatically fail in the first one. And if you can’t even captivate people’s attention, how can you make your brand memorable?

If you want to stand out from competitors, it’s not enough to have better products or services—you must also surpass them when it comes to your digital marketing efforts. Craft a solid content marketing strategy and create a thoughtful yet attractive design that will go with it. These two go hand-in-hand and help you captivate more people.

Conclusion

Graphic design plays a significant role in your business’ branding and image. That said, it’s not a smart practice to simply pass this task on to a marketing assistant who’s available at the moment. Your graphic designs are what will face your consumers—and the wrong material can seriously harm your businesses’ reputation and credibility!

Considering this, it’s a smart idea to hire a professional graphic design agency to take care of this for you. They will be able to handle all your graphic needs and deliver the best quality—thus taking your business to the next level.

Are you looking for a digital agency that provides solutions for your graphic design, printing, and promotional merchandise needs? Optamark is a brand management company helping businesses across industries create a first-class branding experience. We provide full-service solutions—which means that we’ve got you covered in design and content! If you’re ready to start collaborating with us, get in touch with us today!

4 Types of Fonts- How to Choose Fonts for Promotional Materials

One fallacy in marketing and communication that has definitely been relegated to the past is that content is much more important than aesthetics. Current consumer practices show that this could not be further from the truth, as many people come to value the manner in which a message is presented almost as much as the message itself.
After all, a truth, poorly expressed, is a lie. Whether this expression is in the clarity of the words used or in the design of its presentation, one thing is certain: design and delivery matter.
One crucial consideration in graphic design is fonts. What fonts should I choose? How big should the text be? In this article, we will go over these questions and more so that you can make better decisions about the design surrounding your messaging.
The Four Font Families
There are four major font families, and they are characterized as follows:

  • Serif. Serif fonts include older styles, such as Times New Roman and Baskerville. They are characterized by the little tails at the end of each letter, with the belief that these little tails actually increase readability. They are often used to give a sense of formality to the body of the text.
  • Sans serif. Sans serif fonts are known for their straight lines. Verdana and Helvetica are some examples of these fonts. These days, they are growing in popularity because they are versatile and positively received. They are also regularly used as titles and headlines because of their boldness.
  • Script. Script fonts look like natural handwriting. Some of the most popular examples are Snell Roundhand and Brush. These are normally used for more creative businesses and establishments, such as coffee shops and bakeries, as they bring a sense of the familiar and casual.
  • Display. Display fonts include all those highly decorative fonts you see, and they are used very sparingly unless appropriate. Wingdings is a special example of display fonts. Other fonts of this family have seen use in horror movies and science fiction.

How to Choose a Font
Every graphic design project relies on a certain tone or mood, so the fonts and typefaces you choose should match the mood you’re trying to achieve. As such, horror fonts like Chiller wouldn’t really fit the promotions of a medical blog, but they might be appropriate for the promotions of a horror podcast.
Make sure to examine a font on its own and against the rest of your materials to make sure it’s an appropriate fit. If you are still not sure, show it to someone else and get their opinion.
Now, depending on how you intend to deliver your message, try to look at it from different angles. If it’s meant to be used for a billboard or poster, try looking at it from a distance. Does it look too bland? Is it difficult to read? Does it stand out too much?
The right font will give you satisfactory answers to all of these questions and deliver your message with ease.
Final thoughts
Whatever message you hope to deliver, and whatever industry your business is operating in, it is critical to employ good design techniques in all of your promotions and related materials. Choosing the right fonts, sizing them correctly, and positioning them well are all elements of good graphic design practices.
If you’re looking for a graphic design partner for your business so you wouldn’t have to worry about fonts at all, send us at Optamark a message. We have the expertise and experience needed to help deliver your message accurately and beautifully.

 

Graphic Design is the Future of Marketing – Here’s Why

With the growing prominence of online content and digital marketing, graphic design continues to take the internet by storm with its appeal to the general browsing public. But it also has to be said that the whole allure for visuals also dominates the offline world as well, with many street billboards becoming viral and also store packaging riding eco-friendly niches. Definitely, there’s more than meets the eye.

This article is here to let you know why investing in graphic design services for your overall business. Its versatility in different vital business components such as branding and customer acquisition is the driving force behind most big and small companies and businesses. And graphic design is also the main reason why impactful visuals are the next reality in years to come.

Why is Graphic Design The Future of Marketing?

The reason behind this perceivable future is actually due to the greater development of mobile technology and online-mediated communication. The Internet is not only a fun place to be, it has all the things we need.

To add to this, humans since birth have always been accustomed to associating colors and symbols to making decisions. Decisions and behavioral patterns then turn to opinions. It’s just how we have been hotwired to act.

The key here is to understand that content is king. We aren’t just talking about pictures but the way the text is smartly embedded in the visual. This killer visuals-text combination has always been foundational to your development since birth, and the internet is a feast for these natural senses. And online businesses actively take advantage of this.

For instance, scroll down through Facebook and see it for yourself. Small time merchants and conglomerates alike are realizing that a picture can truly paint a thousand words with much revenue and leads generated. With the tap of a button, you can find things that cater to your needs or interests. And the world continues to see this norm in its future.

Graphic Design’s Key Niches

With the landscape of business being largely visual now and in the near future, take a look into these key niches to elevate your marketing strategy and generate leads for your business:

1. Website: SEO and pay-per-click campaigns aside, making conversions from browsers to buyers is all about getting them hooked from first glance. Graphic designers usually have visual cues and certain color patterns in mind that allure certain markets or your specific niche. The pull of websites with high-quality e-commerce catalogs and impactful landing pages for example are just a few examples here.

2. Brand Identity: Who you are as a business or organization largely depends on the visual impact you have or your overall image. The right visuals paired with a striking message or slogan make graphic design hand in hand with branding or image building. This is often seen in your business logo or business cards.

3. Packaging: To get grocery shoppers to buy your product, your packaging has to nowadays be visually impactful and straightforward. They have to gravitate towards it even when they see it amongst other products. Having a strong graphic design background can greatly solidify your presence in this space.

4. Advertising: Digital marketing largely consists of building online content like blogs and informative articles. With the perfect blend of pictures and layouts, browsers and customers alike can be pulled in. Traditional T.V. advertisements and billboards are of course still largely a graphic designer’s job.

5. Social Media: As previously mentioned, Facebook is a melting pot of different visuals and content made for making a business presence felt. Other visual-centric platforms like Instagram and Twitter add to the validity and need for a strong graphic design plan.

Conclusion

With graphic design not slowing down in its propensity in the world, make sure you invest in professional services and key marketing tactics to secure your niche and rise to be a top player.

Are you in need of professional graphic design services for your business? Take the lead with us from Optamark Graphics. We have the deep industry knowledge and professional staff that can pull off your next big push for growth and marketing. Consult with us today!

5 Major Ways to Use Graphic Design for Digital Marketing

Content is a crucial aspect of digital marketing. However, visual appeal is just as important as content, and by showcasing captivating graphic designs, you can attract the attention of your target audience and convey your message effectively. To learn more about using graphic design to boost your digital marketing strategies, read the list below:

1. Invest in the right tools and resources

The key to creating an effective digital marketing strategy is by utilizing the right tools and taking advantage of the best resources. When you are armed with these, you can ensure your success with graphic design in digital marketing by reaching your target audience, expanding your reach, and enhance your sales.

To make sure that you are using the right tools, hire talented graphic designers who can help you execute your vision successfully. They have the skills, experience, and know-how to deliver your marketing strategies in the most visually appealing way possible.

2. Establish a solid brand identity

Whether online or in-store, shoppers are overwhelmed with a huge number of brands they can choose from. To stand out from the shelves and get your business noticed by the consumers, make sure to establish a solid brand identity and graphic design that helps you become distinctive from your competitors.

Get started by creating a logo and choosing a color scheme that expresses your marketing messages consistently. With an established brand identity, you can raise your brand awareness and recognition among the public and connect with your target market.

3. Utilize color theory

The colors you use in your product packaging, website, ads, logo, and other marketing tools and strategies affect your sales more than you realize. Be sure to understand the role of colors in psychology and the purchasing decisions of your customers by studying and utilizing color theory. This is a vital aspect of graphic design in marketing that, when used properly, can encourage your target market to do your desired response and respond to your call to action.

4. Try a minimalist approach

As they say, less is more. At present, many businesses apply this old adage in graphic design and their business marketing tools and strategies. Using a minimalist approach is all the rage nowadays. To achieve this successfully, turn only to a digital marketing agency that specializes in graphic design. They can create a minimalist design that works best for your digital marketing tools and strategies.

5. Make your website accessible on mobile devices

More and more users use their mobile devices to access websites or do online shopping. Because of this, it’s important to optimize your website and have it mobile-friendly. Work with a skilled graphic designer to ensure that your website has a mobile-friendly design and guarantee a positive user experience for your visitors.

Conclusion

Driving your marketing strategy effectively can be successful by following the best practices in graphic design. Keep in mind the mentioned tips above to utilize proper graphic design and collaborate only with talented graphic designers to create the look and feel that you are going for and the designs that work best for your business.

Optamark Digital is an established digital marketing agency that offers top-quality digital marketing services, including graphic design, video production, email marketing, and more. Contact us to learn more about how we can help you grow your business!

 

3 Reasons Graphic Design Benefits Your Online Business

The success of your online business is highly dependent on the quality of your visuals. If they are thoughtfully and creatively designed, then they effectively communicate to your customers the seriousness and credibility of your business. As your online business means you don’t have the opportunity to sell at a brick and mortar store and personally interact with your customers, graphic design has become a primary means of attracting customers.

Effective graphic design throughout your company website and social media, coupled with well-written copy, is what pulls potential customers towards your business. It makes them curious enough about your products and services to go to your website, which presents a prime opportunity for conversion.

Here are three reasons attractive graphic design is highly beneficial to your online business:

It Boosts Sales

Graphic design can actually make or break your business’s sales. If you have an outdated or clunky graphic design on your website or promotional materials, it tells customers that you’re not in touch with their needs or tastes. Conversely, if your graphic design is uniquely and outstandingly crafted, then it conveys to customers that your business delivers high-quality services or products.

Even though the quality of a company’s products or services is not always accurately reflected in their marketing—bad marketing doesn’t immediately correspond to poor quality services—graphic design helps convince customers to engage with your business. This will help your company grow while boosting sales.

It Establishes Your Brand

Your brand helps set you apart from your competitors as it comprises visual elements that represent your business. This affects both industry and customer perception of your business and helps you become more recognizable in the field.

Graphic design is crucial to establishing your brand. For example, your business’s logo is representative of the values and services of your business, and the way it’s designed is also indicative of your business’s personality and tone. If it is uniquely designed, then it will be easier for people to remember your logo and associate it with your business.

With creatively designed social media graphics, promotional materials, or even a business card, you’ll catch the attention of your customers and establish yourself as a different but competent player in the industry.

It Fosters Loyalty

Employees will feel more confident and proud to work for a company with stellar graphic design and marketing. Having well-designed promotional materials and a website is something that your employees will deem worthy of sharing among their friends and family, which will boost the visibility of your brand. They will also feel united with the consistent graphic design and company brand throughout your communication materials and even your office.

Appealing aesthetics is the quickest way to draw the attention of people no matter their background or industry, and they’ll be interested enough to browse your website. This will also foster loyalty in your customers because of the shareability of your website and graphics. Additionally, good graphic design conjures specific emotions in your customers through the strategic use of colors, shapes, and typefaces, which will also help build brand trust.

Bottom Line

These three reasons prove that good graphic design is essential to an online business’s success. With a thoughtful logo, brochure, and website design, your company will establish itself as a modern, competent, and creative contender in the market.

The well-crafted graphic design demonstrates the careful consideration you’ve put into properly representing your business. This tells your customers that you’ll put the same care and attention into your products, services, and even customer care. With excellent graphic design, you’ll launch your online business into a success.

Optamark Graphics is a full-service design studio in the US that has global partners in China and India. We produce visually arresting promotional products, merchandise, and packaging that create powerful and memorable statements for your brand.

Designing Letterheads Right: A Simple Recipe For Success

While some business operations warrant more effort than others, it’s imperative every aspect should be treated with the utmost priority. As an entrepreneur, you must treat your business like a machine—once you deem that everything is working, it will work as intended. The simplest parts, such as your business letterheads, are part of these seemingly insignificant details.

Letterheads used to conduct business with potential partners, as it presents your company in the best possible way. They need to be well-designed and equipped with the right elements, especially since visuals convey a thousand words.

To ensure that your business invests in the right letterhead, here are the three most important elements you need to incorporate:

1 .  Your company name

The purpose of your letterhead is to let the reader know about your company. Leaving your letter blank is like sending an anonymous letter, which can be frustrating to read. Without an identity imbued in the letter, how do you ensure that the contents deliver the right impact?

Ensuring that your company’s name is presented warrants as a compelling introduction, but more importantly, it lets the receiver know that your business is real. With that being said, place your company’s name at the top of your letterhead. This allows the receiver to know that you mean business, thereby urging them to read further.

2.  Your logo

The most successful businesses are identifiable due to their logos and slogans. A bitten apple, for instance, signifies the technology-driven Apple. The fast-food giant Wendy’s offers a red-headed girl, which people now recognize as their ultimate symbol. To distinguish yourself from the rest, a well-made logo must be present.

The top of the letterhead is the ideal place for logos, just beside your company’s name. Others find that using logos as watermarks work best, but the idea is to place the logo on the most visible spot. This boosts brand awareness, further prompting the receiver to read the contents of your letter.

3.  Contact details

Your letter will likely be a proposal for partnership—in case the recipient is interested in engaging with your company, your contact details should be ready. Your contact information should be readily available on your letterhead, as with your email address and website. Your social media channels will also help. Not only will they be able to successfully contact you for concerns, but showcasing that you have multiple contact details assuages any doubts. With such a secure company, they’ll be convinced that they’re in capable hands.

Designing It Simple But Compelling

Given that letterheads are incredibly important to business, most make the mistake of creating an overly complicated letterhead. Keep in mind that intricate isn’t always effective—while ensuring that the receiver is provided with enough information about your company, proceed with caution and don’t overwhelm them with information and design.

Letterheads should have information neatly arranged, preferably in designs that are easy to grasp. With that being said, make sure to proceed with simplicity in mind. Your main goal is to convey a message, after all—never deter them from focusing on the message!

For compelling letterhead designs and other visual projects, Optamark Graphics is the place to call. We offer you compressive digital marketing solutions across the United States, deeply rooted in industry knowledge and experience. Allow our experts to futureproof your business—reach out to our team today.

Be Professional by Using Presentation Folders

Nothing annoys a person more than being presented with disorganized documents and materials. Nothing screams unprofessional more than looking like you aren’t prepared for the day. What is the use of dressing professionally and looking the part when your presentation materials are chaotic?

Presentation folders are a fantastic tool you can use to help organize your marketing materials and to present accurate information and documents to your colleagues, clients, and other professionals.

Here are some reasons your company should use presentation folders:

It’s a great company tool to present to clients

Whether you’re in a tradeshow or a meeting, having a presentation folder to give to your clients is a great way to start a conversation. Ideally, you would want your presentation folder to have complete information about your company and the products and services.

The great thing about giving presentation folders to clients is that they will have a physical copy of the information they need from you and could look for a digital copy as well. Presentation folders are meant to act as an offline version of your website and should be more accessible to your clients in the appropriate moment.

It’s an excellent hospitality gesture

Giving out presentation folders during meetings and trade shows are an excellent way to make a client or potential lead feel welcomed. It’s a better way to share information about your company and services rather than bombarding them with information by saying too much. Sometimes it can be challenging to absorb spoken information, which can easily be forgettable. So handing out presentation folders are vital because it will help your clients remember your company and your services.

It holds all the necessary documents

Presentation folders can also be used during seminars and training sessions. Handing out these folders to participants will make it easier for them to digest all the information during the conference. Should it be challenging to take down notes, presentation folders should provide all necessary learning materials.

During meetings, presentation folders are a huge help so that clients and other colleagues can keep track of the flow of your presentation. The best thing about it is they can look back at it without the hassle of having to go through you to get the digital copy of the documents. It is a convenient way to pass information to your clients and colleagues.

It represents your company’s image

An essential factor to consider when creating your presentation folders is that it needs to look professional and show your company’s image well. Working with the right graphic designers to help you build these folders and files will help convey your company’s message correctly.

Expert graphic designers should know what kind of design works for different industries so that your clients will adequately understand your company’s image and branding and potential leads.

Conclusion

Presentation folders shouldn’t be ignored because they are among the best traditional marketing tools many companies use. With these folders, you are disseminating proper and curated information for your clients to absorb more efficiently.

At Optamark Graphics, we offer digital marketing services that can boost the growth of your business. Get in touch with us for a free digital audit!

 

4 Tips To Make Your Business Greeting Cards Stand Out

They might seem out of place, but personalized greeting cards can have many positive effects in any business setting. Business owners can send cards to customers on special occasions to make them feel valued, or to suppliers to show appreciation and a willingness to continue working together.

However, sending a business card has to be done with careful thought and specific purpose. After all, you want the gesture to mean something so that it doesn’t just get tossed aside. To help you craft genuinely thoughtful business greeting cards, here are four tips to keep in mind:

1. Customize It

Instead of sending out generic holiday cards, use custom greeting cards to make your message more meaningful. You can order customized greeting cards that feature your business logo and a heartfelt message to express your sentiments.

By sending out customized business greeting cards, you get to make the reader feel more special. Moreover, they’ll know it’s from your brand, which helps to strengthen your image. You don’t want your greeting cards to get lost in the sea of greeting cards your customers get, especially during the holiday, so take the time to make yours stand out!

2. Keep It Short And Sweet

There’s no need to write a paragraph-long message for your business greeting cards. Instead, keep it short and sweet. However, your message should be sincere and reflect your company culture. If possible, hand-sign each card and include all the key members of your staff. Doing so will show the reader that you took the time to send a card because you truly value them.

3. Get Creative

It’s easy to place the greeting card in an envelope and send it. As mentioned, the people your business may be sending it to may already have a lot of cards to open, and it could get easily lost if you place your card in a generic envelope. That’s why you need to be more creative. Make the envelope stand out by adding colors, graphics, and so on. If you can do more, why not send a small package along with the greeting card? That way, yours will definitely stand out, and the recipient will take the time to read your message.

4. Send It With A Purpose

Let’s face it—these business greeting cards are still a form of marketing. There’s nothing wrong with showing your appreciation while also making an impression to do more business. You can do this by adding a call to action, such as a discount for future orders. You can also add your personal business card or even offer a reward for referrals. There’s nothing wrong with marketing a little with your business greeting cards.

Conclusion

Business greeting cards are not only great for showing your appreciation, but they are great marketing tools as well. That is why you also need to put some time and effort into it to yield better results for your business. After all, you’re already investing in these greeting cards; so why not get something more out of it?

Keep your business greeting cards creative by following the tips listed above. Make sure that they stand out so that they don’t get lost.

Let us help you make business greeting cards that will stand out. Here at Optamark Graphics, we can make creative greeting cards for any use and occasion. Contact us today.

Why Custom Envelopes Help Grow Your Brand

With the thousands of insincere and largely monotonous online customer chats and emails that are becoming common in today’s world, the emergence of custom envelopes and business letters are beginning to break the trend. As a step to innovate, businesses are creating more meaningful methods to communicate with customers.

Custom envelopes are like the perfect gift wrapper to a treasured surprise. But why exactly is it more preferred today, and why should it be your next investment as a business?

To answer those questions, this guide contextualises the allure and sheer originality that it provides towards sharing your unique business message with your customers.

1. It Provides Personalised Branding

As earlier mentioned, online messages and emails that are sent to customers might be numerous and structured, but they still fail to get the point across. The sheer volume of messages reached online is already a definite turn-off. It makes businesses seem impersonal and far-removed from their customers—making it a poor image for your brand.
With custom envelopes, you’re setting the image that you want to make an effort to sit down with your customer and connect with them. The letters that you put in each envelope can make your business more personalized in branding, giving your clients more time to really savor your business’ message. Thus, it will have great returns on investments as it is a cost-effective method of getting your point across.

2. It is a Daring and Original Form of Communication

Another advantage of using custom envelopes is its very daring and creative approach, especially amidst all the technology that customers are bombarded with. Imagine the shock and amazement customers will feel when they reach your letter—it catches them off guard, thus maximizing the emotional impact between you and your consumers!
The letter also becomes a keepsake, in a way, as it reminds them why it was the right choice to enjoy your business. It makes them realise that you are not afraid to think outside the box and be intentional as a brand.
Aside from the daring and originality, custom envelopes are also legitimate means of communicating nowadays with customers. It may seem ironic that the rise of letters is more effective in communicating than with a text message or an email. The fact remains, however, that people are becoming tired of the internet. There are even individuals who do technological detox and deactivate their social media accounts because of its toxicity.
The solution then is through custom envelopes and letters. It not only infiltrates the digital space wall, but it’s also perceived as more “gutsy,” which is highly appreciated among your receivers. It’s friendly too—it’s essentially like saying “I want you to enjoy my business. Here are some things that I know you will love. Hope to see you soon!”

3. It Invites a Positive Customer Response

As a result of the daring communication and personalized approach to branding, the positive customer response it results in can also be considered another benefit. Custom envelopes and business letters let the customer know that you care about them. It makes them feel appreciated and happy—in fact, it could even be a highlight to their dreary workday! Thus, it reawakens them to buy more products or get more services from your business again.
Customer satisfaction will be at an all-time high as well, and you can also bet that more will follow. Your custom envelopes will make you memorable, which the customers you send it to will surely take note of. It’s almost like having physical proof that you really care for customers, which is something people in today’s age hold in high regard!

Conclusion

Custom envelopes are the perfect wrap-up to your core message as a personalized, customer-friendly brand. If you really want to stand out as a business, consider acquiring custom envelopes today!
Do you want a professional touch to your custom envelopes? We can provide you with stellar graphic design services to effectively get your message across. Get in touch with us today and find out how you can reach out to your consumers even better.

 

8 Design Trends in 2020 – What to Incorporate in Your Brochure

Even in the digital era, many businesses still harness the power of print marketing. Whether roller banners, posters, or flyers, they are great promotional materials that can market your brand as well as promote your products or services.

Brochures are effective marketing tools that continue to remain relevant up to these days. When it comes to these, you may think of photos with brief descriptions of your products or services printed on your brochures.

If you want your brochures to work, here are 2020 design trends you can incorporate for highly effective and compelling marketing materials for your business.

1. 3-D features

We’re used to seeing conventional brochures with two-dimensional designs, but now is the perfect time to explore the three-dimensional features of brochures. Not only do they look visually appealing, but they also look more modern and add a feeling of depth into your design.

2. Various types of typography

You can use various typefaces for your brochures. You can be a little experimental and creative by using large and bold fonts for the cover, stylish ones for every page, and varying ones for the headings, subheadings, and body text.

3. Breaking the rules of grid

You can now break the rules of design grids. While this rule of thumb may be strictly followed for logo creation and digital graphic designs, you can certainly bend the rule to give way to your creativity more for your brochures.

4. Use of bold and bright colors

When it comes to graphic and digital designs, the minimalist approach may be more appropriate, which means you must use neutral tones. With your brochures, though, you can employ bold and bright colors to make your promotional tools more vibrant and attractive.

5. Various geometrical shapes

As far as geometrical shapes are concerned, you can be a little experimental with your brochures. You can use odd and irregular shapes, such as rectangles and squares. Brochures may also use octagons and hexagons.

6. Illustrations

Illustrations are an effective way to capture the viewers’ attention and stir their interests. When using illustrations, make sure to have creative pieces of work as a way to convey your brand’s message. They’ll resonate well with your target audience.

7. Animated retro

Don’t forget to incorporate the retro looks into your brochure design. For this, the animated retro design can be your best bet. It does provide depth to an otherwise flat illustration and subtle design movements.

8. Artful imagery

When it comes to brochures, photos are a must, so be sure to breathe life into your images. Take advantage of artful photography to kick your pictures up a notch. You can tap the expertise of professional photographers to do that for you.

Conclusion

Brochures never go outdated and continue to serve your marketing needs. To make them work, incorporate the following design trends—3-D features, various types of typography, no grids employed, bold and bright colors, geometrical shapes, illustrations, animated retro, and artful imagery. All these will bring out the best in your brochures that can promote your brand and take your business up a notch.

Optamark Graphics specializes in print, promotional, and digital products in the US. If you’re looking to print brochures with 2020 design trends incorporated, get in touch with us today to see how we can help!

 

6 Business Card Trends for a Great First Impression

The business card is a pocket representation of your business. These little squares of paper can pack a punch in making a stellar first impression. They haven’t lost their charm even as industries are increasingly turning digital-you can still meet potential customers in person, after all!

As much as it tends to be important for a business operating online to be backed by a reputed IT firm (similar to BedrockIT, for instance), so is a business card for both online and offline enterprises. Creating an excellent first impression is extremely important in customer conversion. A boring, black and white business card with awkward typography immediately tells a potential customer that the business probably isn’t very modern and up to date. On the other hand, a bright business card with arresting visuals immediately communicates to the customer that the business is fun and engaging but highly professional about their work.

Here are six business card trends that could immediately transform your business’ image at first sight:

1. Fun-Shaped Business Cards

Having differently-shaped business cards would be the fastest way to make an impression! The standard size for business cards in the US is 3.5 x 2 inches and generally have sharp corners. Consider changing things up a little by rounding the corners or making it circular-shaped-but still keeping it small enough to fit in a wallet!

There are no limitations to your business card. The more creative you can get, the better.

2. Textured Business Cards

Instead of having a smooth and clean business card, play around with the texture of your card’s surface. This is sure to grab your customer’s attention-especially if they fish for it from their wallets!

Whether it’s etching the text on your business card or using a different kind of card stock, this will definitely invite your potential customer to revisit your card. After all, that will make your card more memorable-and your business will be too!

3. Hand-illustrated Business Cards

Having personal and unique illustrations on your card tells customers that your business is a highly approachable one. These illustrations tend to soften the usually stuffy nature of business cards, transforming what is typically a transactional item into something more intimate and unique.

4. Minimalist Business Cards

Minimalism had its moment in the early 2010s, but it definitely still has its appeal. Clean and attractive symmetry with some geometric motifs tends to grab the attention of your customer, especially when pertinent information is presented without any obstruction. Colors tend to be kept at a minimum and are complemented by sans-serif fonts. If you want to convey the dedication of your business to its craft while remaining visually appealing, this trend is your best bet.

5. Monochromatic Business Cards

Similar to minimalist business cards, these involve crisp lines and congruity, but these use only one color. The timeless black and white is still an option too, as this will never go out of style. Sticking to several shades of one color will allow you to emphasize other design elements of your business card while still keeping it interesting for your clients.

6. Brush-stroked Business Cards

Another way to add a pop of character to your business card without obscuring information is by adding colorful brush strokes. This adds a layer of warmth and personality to the cards, reminding your customers that they’re also dealing with humans. It definitely tells people that your business is fun and engaging, too!

Final Thoughts

When promoting your business during networking events, an attractive business card is a surefire way to make people remember you. It’s basically a foldable piece of advertisement-one that could give you more business with its use!

Optamark Graphics is a full-service online printing and marketing agency with offices in the United States and India. We offer all types of printing, promotional, or signage product needs. Have anything we can help you with? We have global support around the clock, so be sure to drop us a line and we’ll see how we can help!

 

Printing, marketing and signage: The three pillars of a business

There are many pillars of business success chief among which are printing, marketing and signage. They can be regarded as the 3-in-1 business success factor because they are interrelated and work together to ensure that businesses thrive and achieve the goals for which they were set.

Optamark understands the importance of these 3 factors in business growth and development and as they have done for years, continue to strive to ensure that quality printing, marketing, and signage projects are not only accessible to large, medium and small-scale business but are also delivered in time. At Optamark, we are in the business of providing quality printing, marketing, and signage services to ensure that your brand gets the needed visibility.

What’s more, to enhance your experience with us and to make our services more conveniently available to you, we have launched our online portal to your advantage.

The Optamark Portal…

Our Optamark portal links you directly to Optamark graphics services, with personalized features that help you gain access to our various services. On the portal, you can easily request for any of our printing services and other various marketing materials of your choice.

The portal is so user-friendly that it gives the same effect as though you were speaking directly to one of our seasoned customer care agents. Its self-explanatory structure ensures that you never have to get hooked or at sea at what the next step to take is.

All you need to do is login into the secured portal, state your needs, and watch us do the best we can to ensure your maximum satisfaction.

We bring your printing ideas to life…

Our portal/online printing functions is a convenient way to print out your great designs without any hassle and in as little time as possible.

To print, you just need to log in your details on the Optamark portal, upload the file you wish to print, and then submit it to the nearest Optamark graphics center. We would take up the process from there.

After vetting it and ensuring that it is perfect for printing, we immediately take it for printing, and shortly thereafter, you would have your fresh, well – printed materials in your hands. This is by far, a stress-free, time-saving and cost-effective means of printing when compared to traditional printing processes.

We enhance your marketing experience…

We all know how difficult and time-consuming the traditional marketing process is. Optamark comes in to simplify the process for you. When you need to host business campaigns or whatever type of marketing activity you want to engage in and you’re looking for a fast, reliable and cost-effective way of having your marketing delivered to you on time, look to the Optamark portal.

With just a click to order on our portal, you would have your quality marketing materials delivered to you in the speed of light.

Improving your signage…

Signages, no matter where they are placed or seen tell a lot about your brand. They tell your brand story. It is up to you to determine what idea prospective clients have to tell about your brand when they see your signage.

With Optamark online portal, you can plan, design, and execute your signage ideas from start to finish. You are also afforded the opportunity of consulting with our experienced graphics specialists whenever you need to.

Redefine business success; work with us…

As you already know, printing, marketing, and signage are a 3-in-1 factor to ensuring business growth. To excel in this area, you need to work with an experienced graphics brand like Optamark to bring your business goals to reality.

6 Mistakes commonly made with Structural Packaging

Beyond selling their products and making a profit, brand owners find a great sense of purpose in adding more value to their customers and the society at large. Nothing does this job better than structural packaging. The best brands are the ones that always understand the important role of structural packaging. It plays in boosting its market position, visibility, and creating value in the lives of their customers. So beware of the structural packaging mistakes.

Brand owners want their packaging to be more than just that- packaging. They want their packaging structure to tell their story and to leave a positive lasting impression. It is not on just the individual consumers but their environment and economy also. For example, some brands have through their packaging, provided means to enhance economic, environment and social stability.

More than ever before, brands are increasingly looking up to design agencies for their structural packaging projects. While this is a good thing, brands need to be careful while choosing agencies to work with. There are a lot of complexities involved in structural packaging that if not handled with care, may frustrate the project and give rise to losses that would have easily been avoided if due care, expertise, and skill were utilized.

For example, when it comes to 3D capableness, many brands assume that the ability for an agency to successfully handle 2D branding translates to an ability to handle 3D too. Unfortunately, they soon come to realize that 3D branding require much more skill and expertise than they anticipated after the damage has already been done.

To avoid these terrible situations from occurring, below are six of the very common mistakes brand owners and agencies alike make while working on some structural packaging projects and avoid structural packaging mistakes.

1. Underestimating the complexities involved in structural

One common mistake branding agencies make is underestimating the difficulties involved in 3D projects and as a result, leaving the projects in the hands of freelancers.

Freelancers are not always the best hands for all aspects of 3D projects and because the best 3D freelancers are usually difficult to book due to their tight schedules, agencies may have to opt for the less experienced ones who may not end up doing the perfect job.

Agencies who have no choice but to use freelancers should ensure that the necessary arrangements are made as early as possible and that these freelancers work only as important supports in the project team.

2. Using 2D companies to handle 3D Projects

Many agencies describe themselves as “multi-disciplinary” when in fact, all they specialize in is 2D alone. As a result, they end up deceiving brands to let them in on their 3D projects when they don’t have the requisite structure and expertise for it, leading to project failures. Brands should employ due diligence in ensuring that they only hand their 3D projects to companies that have the capacity to handle them instead of relying solely on the presentations of the design agencies.

3. Neglecting the importance of transparency in communication when working on projects

Transparency in two-way communication is very important especially with 3D structural packaging projects.

To achieve the best results, promote loyalty and trust, and to ensure that the result is exactly what was intended, all parties involved must ensure that communicator lines are kept open and transparent and that there is constant liaison between all parties from start to finish.

4. Skipping the gun

Agencies may present visual representations that are so good and high in quality, that clients may be so excited and assume that these representations should go into production straight away. Clients should understand that the visual representations, no matter how good, still need to pass through complex processes before final production.

5. Confusing top graphics design agencies with 3D

Clients should understand that there is no “one size fits all” approach to 3D projects. Not all top graphic design agencies have the necessary skill and expertise to work on 3D projects. Clients should beware.

6. Comparing 3D project timelines and designs with those of 2D

3D project timelines and designs are by far more complex than that of 2D. Clients and agencies should avoid assuming they are the same in order to achieve lasting success in their 3D structural packaging projects.

How to Produce Impeccable Designs for Print

Many designers encounter difficulty and make a lot of mistakes when designs to print. The majority of these errors occur because of the conflicting settings that printers and digital screens have. These blunders are, however, avoidable if designers can take care to follow these guidelines at different stages of designing.

Factors responsible to produce impeccable designs for print

  • Color Conversion: Digital screens have a different color mode from printers and designers who want to sustain a particular color scheme encounter challenges when converting from RGB to CMYK (a conversion that is inevitable). To avoid this problem, designers should take care of convert from RGB to CMYK at the very last stage.
  • Resolution: The higher the pixels per inch in an image resolution, the better the quality of the image produced. It achieves the best results, images that are viewed at shorter eye range should size about 300 pixels per inch while 150 pixels per inch should be used for wide format printers whose prints would be viewed from a long distance.
  • To sustain quality when printing, large format designs should be done in vector art
  • For ensuring that your prints reach the edge of your work, include bleeds on your file. To achieve this, print on an oversized sheet and then trim off the excess to achieve the desired result.
  • Designers should attempt to mark out extra layers for their art files to enable them a coat and apply spot inks where necessary.
  • Designers should increase their pages by 4 when they want to create stitched booklet. This also ensures that you produce neat work in the end. Even when smudging occurs when the pages are joined together, you can easily trim off the excess areas that were smudged and still get a perfect result.

Conclusion:

Be sure to follow these instructions when designing to ensure that your work comes out perfectly within the desired period.

Graphic Design Terms 102

Sometimes communications with your graphic designer or graphics department can feel as if your talking to someone in a different language. What are these terms? What do you mean is it RGB or CMYK? Monochromatic?  To the non-art enthusiast, these terms can mean anything. But in the world of art, graphics and printing these terms have specific meanings. Here are some Graphic Design terms defined to help make your communications process easier!

1. RGB:

RGB is the standard color mode for images shown on screen. RGB stands for Red, Green and Blue, the three colors of light that are used to display images on digital screens such as cell phones, tv’s or computers.

2. CMYK:

CMYK is the standard color mode for images that will be printed. CYMK stands for Cyan, Yellow, Magenta, and Black (Key). CMYK is also known as the four-color process or four-color printing. Unlike RGB which is light based, CMYK printers use ink or toner.

RGB                             CMYK

3. Monochromatic:

Monochromatic describes a color palette that uses various shades of one single color.

4. Analogous:

Describes a color palette where the colors used are next to each other on the color wheel. These are usually seen in nature.

5. Complementary:

Describes a color palette where the colors used lie directly across from each other on the color wheel. These tend to be a bit alarming at first, however are a great strategy to employ when you require specific visual elements to stand out.

These are only some of the many terms used in the print and graphics Industry that may be a little tricky to remember. Do you need help with a design for your next project? Contact us here to speak to a member of our design team!

Graphic Design Terms 101

Sometimes communications with your graphic designer or graphics department can feel as if your talking to someone in a different language. What are these terms? A bleed? A crop mark? To the average individual, these terms can mean anything. But in the world of art, graphics and printing these terms have specific meanings. Here are some Graphic Design terms defined to help make your communications process easier!

    • Bleed

the bleed on a design is when the edges of the artwork extend past the “page edge. This helps prevent any unwanted white borders from being kept in the final piece.

    • Trim mark/crop mark

This mark is a thin line that marks the final size of a piece after it has been cut down. These marks let your printer know where each document should be cut and the finished size of the product.

    • Margin

the margin is considered the safe zone of your printed piece. Any art or text placed within the margin won’t run the risk of being cut off, for example your copy or any important content.

Design terms media 1

These are only some of the many terms used in the print and graphics Industry that may be a little tricky to remember. Having some troubles with your designer or printer? Contact us here at Optamark Graphics for all your design solutions!

Things to Consider When Designing a T-shirt

T-shirts are a major staple in the everyday, every person’s wardrobe. From plain tee’s, to patterned, to graphic, everyone has a t-shirt in their closet. T-shirt design is a great marketing tools and a great medium for showcasing your creativity. Here are some things to consider when designing a t- shirt:

1. Why are you designing this?

What is the purpose of this t-shirt? Is there a purpose? Should it represent or stand for something? Or is it just a nice design that should be shared with the public? Before designing your t-shirt, consider these questions. You should establish a core message or idea before you begin designing as different messages will require a different design.

2. Who am I making this for?

What is the audience? Who am I targeting? Where will they wear this? Before designing your shirt consider these questions as well. Knowing who you are designing for and the trends/patterns of that demographic will help move your design process along tremendously.

3. What is the market for my T-shirt design?

If you are selling for profit, consider the market you want to target. Will they buy this t-shirt design over others that are already competing in the market?

4. Do I have the skills to create this T-shirt design?

Decide early on if you possess the expertise or skill to create your design. Some complex designs may require assistance from a outside source, such as a graphic designer. This is perfectly okay and is usually the best route to go. It is always better to seek assistance when trying to bring your dreams to life in the way you envision them. Contact us at Optamark here for professional graphic design services.

5. How are these t-shirts being produced?

Once your design is complete, the next step is finding a printing/production source. Thankfully Optamark can help with all your branding and design needs, especially those that require print! Visit our Promotional products page to view all what Optamark can offer.

Business Card Design Tips

While many may say using business cards will soon be obsolete, those who use business cards can say that a business card makes a lasting impression on a prospective client or business partner like no other.  A business card is more than just a piece of paper with your name and number on it. It is an extension of your brand, your company or yourself. A well-designed business card is guaranteed to be a conversational piece and attention grabber for new clients or influencers. Here are some tips for designing a successful business card :

Establish a good business card size

The standard business card size is 3.5 by 2 inches. This is the average size of most credit cards meaning that your business card can find a home in wallets and purses easily. However, more unusual business card sizes have been trending such as perfect squares or mini cards (2.75 by 1.125 in). This is a good way to stand out from the crowd but be aware, if the cards are inconvenient they may get lost or thrown out.

Include all key Information

Begin your design (or provide your designer) with all the Key information upfront. Some vital information that should be on a business card includes Name, Number and email address. Job title, office location, company website or social media profiles can also be added onto the card if desired.

Print on BOTH sides of the card

While printing on one side might be cheaper, it is always better to spend a little more and print on both sides of the card. The front side of your business card is a great place to showcase the company logo or portfolio pieces; this is your attention grabber.

Add custom elements your card

Aside from having a custom designed card, business cards that feature elements such as foil stamping, embossing, rounded corners, spot gloss or a colored seam can make a greater impression on the individual receiving your card.

Don’t include personal social media profiles

UNLESS your business card is for your own persons, all information on the card should lead back to your business or company. Including your personal Facebook or Twitter onto the card could harm potential business relationships, especially if the content being posted is not appropriate for business relations.

Don’t include borders in your design

A bordered design might look nice on screen but in the production, house a border on a card can create serious problems. If any of the cards are not cut correctly, a bordered edge will become skewed and very noticeable.

And most importantly:

Choose a good printer/printing service

At Optamark we can help with all your business card needs from advisement, to design to printing. Not only do we have a team of skilled graphic designers, we also have multiple print houses that can quickly and professionally produce your custom business cards. Click here to read more about what Optamark can do for your business cards.

Custom Design Postcard: Applications and Printing Tips

While there are many different marketing methods, a simple custom design postcard mailed to a customer can make all the difference with increasing sales and revenue. With most business-to-customer connections being done through email, a custom design postcard in the mail is the perfect wake me up to sleepy customers who might have missed some of your previous outreach emails. It’s also a great way to say “Hello!” to new prospective customers.

When using a custom design postcard for promo, you can’t just use any old card – some generic designs might not market your business to its fullest potential. The best route to go would be a custom design postcard that can effectively market your business in a unique way. Here are some tips for the design, printing and application of a custom postcard for your business.

To create an effective custom design postcard, you should know these two things :

1. Know your customers.

Design your postcard for the audience you are aiming to market to. For example, use bright colors, fun fonts and abstract designs for teens and young adults or try muted colors and simple designs for an older, mature customer.

2. Know your intentions.

A good custom design postcard will  displays exactly what is being marketed. Ask yourself if you are reaching out for promotion, for an event, or for a personal reason? Then start designing!

Have a design already? Click here to visit Optamark’s print products page for postcards!

To print an effective custom design postcard, focus on these things :

1. The Right Stock.

The type of paper your postcard is being printed on can tell a lot about your business to your customers. Consider going with a thicker stock as opposed to something lighter. This can let a customer know that you put a lot of thought and effort into reaching out and connecting with them. Also, consider your design. If your postcard is featuring a lot of photographs, glossy is the way to go. Have a lot of text? Try matte.

2. Image Resolution.

Remember to look for high-res images and vector graphics to ensure the best quality after printing. No one likes a pixelated postcard, which are often a sign of a low-res file or images. Avoid this by using only high quality graphics.

As mentioned earlier, remember to always switch it up with marketing and use different medias to reach out to customers. While these are only a few tips on creating a exclusive custom postcard design to connect with customers, there are many other methods to be innovative with custom design postcards!

If you’re still not sure about using custom design postcards in your company’s marketing, let us know in the comments!  We’re happy to help.

Tips to create Great Marketing Material for Halloween

The fall season brings with it the spookiest holiday of the year: Halloween! October offers plenty of opportunities to increase brand awareness, reach new markets and jump-start your holiday marketing.

Halloween has a proven record of staggering searches, a record of sales and receptive branding opportunities if your company chooses to take advantage of the related eye-catching products.

Take advantage of smartly tailoring your marketing and print / promotional products for this holiday season. As they say: if the broom fits, fly it!

Here are some ideas to jog your creativity.

Themed Pillows

Pumpkin Themed boxes are so darn cute for Halloween parties or as hand-outs for your clients and co-workers!

Fill them with branded candy, stickers, pencils, crayons, and MORE! The options are endless!

Jelly Beans and Printed Peppermints

Don’t limit the treats to the children on Halloween!

Bring in the best part of the season to your company by providing customized and printed candies with edible ink.

A tin full of these little treats are sure to catch the eye of your consumers and what better way into someone’s heart than through their stomach?!

Create a Mailer

Make your customers smile with a custom Halloween postcard from your company and their employees. The Halloween weekend is a great reminder that the Holiday season is soon approaching and for provides the opportunity of coupons and discounts for your services, or simply a festive way to say “thank you”.

Whatever you choose, the colors of the season will make sure it stands out and is memorable in the minds of the readers.

Early Bird gets the Worm

Want to try out a new social media campaign? Debuting a new look for your website? Starting your Christmas marketing early allows you to test out any new initiatives and work out the kinks before the holiday season picks up.

You can spend more time on the shopping experience and focus on the branding vision of the company as it relates to customers. This is the perfect chance to focus on showcasing your products in a memorable and eye-catching fashion.

Get into the holiday spirit with the help of Optamark graphics and strengthen your seasonal marketing strategy this year!

7 Interesting Facts About Printing

  • The global print industry is estimated at USD 898 Billion!It is estimated to be 8 times bigger than the video game industry and even rivals the auto industry. The global printing industry is forecast to reach $980 billion by 2018, driven by growth in packaging and labels, rather than graphic applications.
  • The USA is the world’s biggest print market. As per statistics, Japan is the next in line for its vast print market, followed by China, Germany, Great Britain, Italy, France, Canada, India. The future landscape in printing for India is expected to change within the next five years.
  • Direct Mail Marketing encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. The response rates for direct mail marketing are 37% higher than email marketing response rates.
  • Printing has been found to be 43% less annoying than the internet. Customers are often perturbed by the large number of promotional emails and messages. Surprisingly, they now appreciate a nice catalogue or a thank you note in their mail.
  • The retail cost of black printer ink is one of the most expensive liquids on the planet, far exceeding oil. Infact, it even exceeds the costs for the space shuttle fuel (on a per gallon basis). The black printer ink costs over $2,700 per gallon!
  • A 22 page Japanese book containing pictures of the flowers of the four seasons holds a Guinness World Book of Records entry. This is no ordinary book; it’s the world’s smallest printed book, 0.74 x 0.75 mm (0.0291 x 0.0295 in).
  • Chef Homaro Cantu, of Moto in Chicago, started printing out delightful sushi entrees using a Canon i560 inkjet printer with edible ink in 2005. His customers find his imagination admirable – so much so that they’re willing to pay upwards of $240 for his experimental tasting menu.

Quick Tips On How To Select The Best Graphic Designer For Your Company

While you take your business online, its presentation, ease of accessing and other design related things matters a lot. If you have a poor design than you can expect half of your visitors to withdraw from your website, as soon as they stumble upon the home page. And because a graphic designer is the one who will be responsible for the presentation of your website design, it is quite important for you to select them wisely. So here are the tips that you need to learn in order to select right graphic designer for your company:

  • “The first impression is the last impression”. This slang has been made for a reason and not aimlessly. You need to closely notice his/her profile. The portfolio of a graphic design can give you complete insight on how they perform with the projects assigned to them.
  • It is always better to talk to the past clients that the designer has worked for. This can give you a clear insight on how the designer is to take offense and making amendments in the project when asked.
  • You might have to take some risk or moreover test few candidates to select the best. So it is suggested to ask every candidate that you have shortlisted to appear for a small test. You can then make a decision after considering work of every designer.
  • Lastly is the versatility that is to be checked in a graphic designer. You need to see how much knowledge he has in other avenues of graphic designing. This will be maker or breaker of the deal.

In order to make the finest selection, always consider these quick tips. You will never have to regret your decision of selecting a candidate if you make certain all the above mentioned points.

Carving Your Brand Power In The Online World

Do you wish to take your business to the next level? In the field of online business, it might not be the easiest of things to do, but when you are focused on getting the right image and you really want to make it work, you can achieve it. At Optamark, we aim at offering you the best web services which have been tailored to serve your need in an apt manner.

Working on the website

As your website is the prime point of contact for all your users, it is important to keep it top notch. We have specialized website developers and designers on board. Based upon what you are looking for, they can design the perfect website for you. Even if you do not have any original ideas of your own, we are more than happy to come up with our own creative ideas.

The perfect promotional products

Once the work on the website is done, we concentrate on the kind of promotional stuff which you can indulge in. We also specialize in some of the best and the finest print and promotional products. Our working philosophy is that promotional products should always be of the best quality because they bear a testament to the kind of quality which you can offer. This is the reason you will find the finest and the best quality of products.

With these cutting edge products, you can rest assured that the engagement for your firm is sure to drive higher and it will help you reach greater heights as well. There are a lot of different firms which have managed to make the most out of our services and you too can be hopeful of making the cut. So, if you are all set to jazz your business, make it a point to check out what we have to offer!

2016 Graphic Design Trends: Keep Your Eye Open For These Little Things

Graphic Design has transformed visual presentation of everything around us. Be it the endorsements or paper printing, nothing in current world is doable without graphic designing. Every year we experience colossal change in trends and all those trends set a benchmark in the industry.

When we were in year 2015, there were a lot of fascinating trends that gave us visually appealing things. But now, as we are in 2016, the graphic designing vogue has changed again.

So I would like to bring the trends of 2016 in your notice so that when you avail these services, you know what is trending in the industry:

Modern Appeal

2015 experienced vintage theme in most of the designs that were getting a launch. Now, the time has turned to see something modern yet retro. It is a very interesting amalgam of both and the designs are doing great among buyers. People are opting for modern appeal for their products and endorsements. You can find the modern retro look on apparels as well.

Bright And Bold

Colors play a very important role in graphic designing. We usually see that every year is painted with different color schemes. 2016 is welcoming bright and bold hues for every kind of designing. Be it the online stuff or the presentation of day to day usable stuff; expect some brightness and boldness in your purchases.

Bye-Bye Simplicity

The modern is never simple. In past year, the world has seen a lot of simple and classic design craft. But for how long should we sway with the same trends? Now is the time to change and the change is complex designs. You will fall in love with the kind of graphics that are launching in the market in 2016.

Optamark began its journey as a simple print solution provider. Change is always good and you must check out the appealing conversions that our graphic industry is experiencing.

3 Secrets That Are Kept By All Graphic Designers

The demand of graphic designers has risen aloft. You cannot know all about every service that you need for your website but some knowledge is good to at least select the right guy. By knowing certain things about your graphic designing, you can at least keep yourself from getting fooled.

In every profession, very limited information is shared to the clients. While you speak to a graphic designer, there are certain things that he will never tell you. Let’s explore those things:

Over Emphasizing Visual Presentation:

The only job of a graphic designer is to create the design of your website. Being beautiful is not the qualification to bring sales. But a great tour of the website will certainly do. Showcasing the website in such a manner that everyone who reaches out to you for a solution, ends up with an answer. Beautifying your website is not bad but detailing is must. Most of the designer doesn’t guide you with this.

Redesigning Is Not Necessary:

You must have heard designers to insist you for getting the outlook of your web page changed frequently. Well, this is just a trick to fool you and get consistent work from you. I don’t think there are much people in the industry who will guide you right.

Expensive Maintenance

Trust me guys, designing a website is onetime expense. If your designer has done the right work, you don’t get to trouble yourself with maintenance expenses any time soon. There are designers who tend to incur hefty amount on maintenance. But honestly, it is not expensive at all.

Unethical practices are followed all the time by some designers, in order to extract as much money as they can. But we at Optamark take care of all what our customers need in the most authentic way. We have the choicest graphic designers linked up with us that helps the client in best possible manner.

The Optamark mark in marketing strategy – promotional products

The digital printing arena is changing rapidly with new technologies and requirements from the clients. Although the printing solutions fulfill every need, delivering high-quality service at an affordable price is still a dream for many. However, we at Optamark, consider lucky to give unique and individualized concepts of marketing the digital print media.

Reaching to the targeted audience is important for any company to boost sales, create a brand, and achieve success. One of the effective medium is using promotional products. These promotional products are helpful in establishing identity. Optamark uses the strategy in an effective medium and tailor it according to your requirement. We believe in delivering a quality solution at an affordable price and in an efficient manner.

Optamark achieved success within a short period, thanks to the creativity and the continuous zeal to do something unique and new. We believe in delivering high-quality products, coupled with the right marketing strategy and price. We focus on delivering the promotional products to the end-users rather than choosing a distributor. Additionally, our development team collects the required information before creating the artwork for the product, the concept of marketing, and the logistics to deliver it to the appropriate people.

Optamark has come a long way since its incorporation in the early 20th century. Our success lies in the compassion that we possess and the determination to overcome hurdles in offering unique, high-quality services that benefit our clients. We send the right message to the audience through the promotional products. We understand the importance of an engaging marketing strategy. Therefore, we strive hard in a creative manner to offer unique solutions to keep away from the regular crowd and competition.

Consult our team today to find out about the exceptional opportunities that await you for climbing the success stair and do a remarkable business.

An Insight Into Successful Web Development Strategies

Ever wondered what is the art of web development? What are the things you need to do for the sake of being sure that you can churn out the best websites which will have the real jazz and appeal? When you are looking to make the most of your online business, it is imperative that you are putting in your best efforts for the sake of developing your website in an apt manner. Here are the best insights from the experts at Optamark as we share the way we have managed to clinch success.

1. Dig deep in the industry

It is extremely important to be sure that you are actually digging deeper in this industry. You need to be sure that you are checking out the core details of how the leaders in the industry work. The focus should not be upon stealing ideas rather molding an inspiration and improving it. If the website is catered towards say being an ecommerce hub, look at the top competitors and follow the details of their site. Closely pick the best points from these sites and then use it to come up with your own creative idea.

2. Fiddle until satisfied

Never be too rigid with your development and designing idea. The experts at Optamark believe that the key to success is to knowing that you may not get it right at the very first time. You will have to be sure that you are trying your best in the first attempt but take in feedback and opinion and draw the right plan. This way you can be sure of clinching success.

3. Experiment

You need to experiment a little as it is the only way by which you can cherish success. Check out the different ways by which you can make people navigate your website rather than just bounce off. It will help in improving your overall engagement

These strategies are sure to work wonders!

Pushing Your Business To The Pinnacle Of Success

With these increasing levels of competition, it is becoming extremely hard for business to stay ahead. This is why you need to be sure that you are putting in your finest efforts for the sake of promoting your business and catering to the top crowd as well. At Optamark, we have worked with innumerable clients to gain a clear picture of how this industry works.

Let us show you how you can benefit from the services we have to offer.

Develop Your Site Professionally

Online business has been growing at a huge pace and so it is really important to find out what clicks and what doesn’t. At Optamark, we have the right pool of talented developers who have worked on numerous websites. They make to a point to get your ideas and then implement their experience and expertise to shape their ideas in an apt manner. With their technical proficiency; they will design the finest websites for you which are sure to serve the need in the best way.

Jazzing Up The Designs

It is also important to ensure that the web designs are up to the mark. Optamark prides itself on its team of creative web designers who will carefully check out what seems to be the best trending designs. Once the designs have been set up, the clients can offer their productive impetus and the final designs can be shortlisted. The web design is so chosen that it is responsive, creative and appealing.

Promotional Products

Optamark is known for offering some of the best promotional products that one could ask for. They are known for their wide range of excellent products which seem to promote the company. You can take a look at the exciting and diverse options that one has and based upon it, you could choose whatever seems best.

So, avail our services and take your business to new heights.

The Art Of Online Marketing

In today’s times, it is important to engage in the right kind of business marketing because the lack of marketing can hurt the growth of your business prospects. There are a lot of different strategies which can be used for promoting your firm.

At Optamark, we are aware of the standards we have set and we make it a point to offer the finest marketing services to our client. Here is a wrap up of how choosing the marketing services of Optamark could drive your firm to new pinnacle of success.

Promoting the brand

With our wide array of top quality promotional products, you can really promote your brand in the best manner. We are aware of the need to offer the finest quality of promotional stuff and so you will find some of the best and the finest products. You can have your branding done on these products and thereby improve the brand image which you have.

Event merchandise

Holding events is another promotional strategy which seems to be trending at the moment. When you want an event to actually promote your business in an apt manner, you need to have standard merchandise and even have some goodies with your branding. Once again, it is Optamark which will come to your rescue. We have some of the best event merchandise which can be used for promoting the image of your brand.

Gifts and more

You can also find various print and promotional products that can be sent as gifts to your clients and customers. This is an excellent strategy for building long term relationship which is bound to work. So, check out all these aspects and then it is sure to help you in becoming a major name to be reckoned with.

These are some ways by which Optamark could help you become a big, pioneering brand.

Buying The Best Promotional Product

If you are looking to buy some of the best promotional products, what are the key things do you look at? At Optamark, we specialize in offering the best of the promotional stuff and this is the reason, you will find cutting edge quality stuff and that too at the right rates.

Why is quality so important?

Those who are wondering as to why quality is such an important aspect need to know that promotional products bear the brand image. If you are not doing your bit for the sake of working on quality, will these products ever succeed in improving the image which your brand has?

The promotional products end up building the power of your brand and at Optamark, we strive to offer the best quality for these products. This is important to us because we have set a benchmark for ourselves which we want to follow.

Variety is the key

When you want to purchase some of the best promotional products, you must always look for variety. The amount of options which you will have at hand will be whopping and so you should try and keep an eye on these aspects. We offer amazing variety because we have a huge target audience to cater. We wish to offer you the best stuff that can actually serve your needs.

When you choose to explore our products range, you will be impressed by the kind of variety which we offer. If you are looking for a complete package, you can check out our other impressive services too ranging from web development to web design and more.

We believe in helping our clients from scratch till the finish. So, lookout for the best ways by which you can improve your brand image and thereby get better business exposure and reap higher profits as well.

The Best Services For Improving Your Online Venture

The field of website development and designing is vast because there is lot that needs to be understood and done. There are various companies that have been working in this field but not everyone manages to offer you flawless services that can take you to the top.

This is where Optamark comes into play. We have an expert team that is thoroughly skilled and has more than 30 years of experience. The experience and expertise which we have gained over the years help us gain an edge as we can tailor the services offered as per the customer’s need and demands.

Setting You Apart

With our able services, you will be able to make your online venture thoroughly successful. We have it in us to offer you the best services which can make your firm stand out. There is immense competition in the market and this is why we will first of all research about the history of the firm. Once we have the details, the development and designing work begins.

Not only this, at Optamark, we want to take it a step forward and this is why we also offer the best printing solutions too. Our one stop print solutions offer the finest products which can help in efficient brand promotion. If you are relatively new in the market, the kind of marketing which you indulge in is crucial. This is the reason, we want to help you with your promotional activities and hence we will be offering some of the best promotional products which you want to use.

So, no matter what you are looking for, if your aim is to ensure that you can get the best services which could help you in your online venture, look no further than us. We will help you get the right foundation and you can build on that.