There are many ways you can increase your business’s brand exposure. You can go about it digitally and set up a social media account to interact with your community. You can also use physical solutions, such as setting up billboards and posters to tell people all about your business.
That said, one of the best ways to expose your brand to the public is through business events, conferences, and even charities. You can go to these events and hand out flyers, but one way to really draw attention is by giving out t-shirts with your design!
A great t-shirt design can spread awareness of your brand for many years. It encourages people to wear them multiple times to different places, which equates to free, long-term marketing for your brand.
So, how do you design such a t-shirt? Here are the steps you can follow:
Step 1. Understand the shirt’s purpose
The first thing you need to do is understand what you plan to do with your shirt. Obviously, you want to use it to gain exposure for your brand, so the design has to reflect your brand’s identity.
Start with the right logo placement, as you want this to be clearly visible. Next, pick the right colors that complement your logo and draw attention to it. All the elements of the t-shirt must work together to achieve the intended purpose.
Step 2. Pick the right shirt
While the shirt’s design is critical, the type of shirt you choose is also important. For example, if your business is based in a hot climate, you want to opt for light materials like cotton to keep the wearer comfortable. On the other hand, if you’re in a colder climate, you may opt for shirts with long sleeves or thicker material.
Either way, you must pick the right type of shirt to work with. That way, people will be more likely to wear your shirts and spread awareness about your brand.
Step 3. Create a stunning design
Once you have the purpose and the type of shirt sorted, now is your chance to create a design that will give your brand the exposure it needs.
You can take inspiration from many sources, such as social media platforms, art websites, and even your business’s logo. What’s important is that you gather ideas from as many resources as possible. That way, you and your team can find the best choice and develop unique designs that will work perfectly on your shirts.
With the designs ready, now’s the time to have the shirts printed. There are many printing services out there, and some specialize in t-shirt printing. Take time to select the right service providers to work with, as the quality is vital to expose your brand the right way. You wouldn’t want the design to start falling apart after a few uses. You want it to last for many years so it can continue spreading awareness about your brand and attract interested individuals to your business.
Are you looking to have your designs printed on quality shirts? Optamark Graphics can offer you the shirt and print quality you need to boost your brand. Get in touch with us today!