Category: HOT NEWS

3 Ways Millennials Are Changing the Way Brands Market

If you want your brand or product to be a success, you should ask the millennials. Millennials are now taking over the market. According to a 2019 report, millennials have surpassed baby boomers as the largest living adult generation living today. That means they comprise a substantial percentage of the consumer market today, and they now have the biggest purchasing power.

Before you make any business move, you should consider this generation’s thoughts and preferences, especially if they are your target audience. To help you out, here are three facts you should know on how millennials are changing the market:

1. They prefer sustainability and recyclability

Millennials are also called the “green generation.” Having a green lifestyle is at the forefront of their choices, and they are said to be the generation most concerned about social and environmental issues.

According to one survey, 73 percent of millennials are willing to pay extra for sustainable products. With them becoming the generation with the most spending power, the consumer demand for sustainability also rises. If you want to take advantage of this opportunity, consider letting your products meet this growing need.

By 2025, the millennial generation will likely represent three-fourths of the workforce in the US. That means their spending habits will become more influential then. Matching their expectations for sustainability and recyclability can give your products a competitive advantage over others.

2. They prefer customization

Anything that validates their sense of self appeals to millennials. With customization and smart use of technology, companies and brands can provide more value and meaning to their consumers.

This generation knows when a company is paying attention to their needs, and because this generation grew up in a society more diverse than preceding generations, it affected the way they perceive consumer goods. They want diverse representation, and they desire customizable features that will give them access to exclusive perks or entertainment.

If you want to break into this market segment, you will need to prove that your product is not for their parents, but for them. They love having the power to control the process or the product or service itself.

3. They love the experience

The millennial generation appreciates the full customer experience. Let us take an Apple store, for example. It is not always that customers will just enter an Apple store, grab what they need, and leave. They want to experience the product, another reason why the store is designed with no traditional cash register in plain sight. Instead, the products are displayed for people to grab and explore.

Brands that can recreate this kind of experience leave a positive impression on this generation. It is one of the reasons they keep coming back for more.

Conclusion

Besides being the generation next in line, millennials are digital-savvy consumers. They love to tell their friends about the products and brands they enjoy and will even convince others to try their recommendations. These are the facts that you should not take for granted. Get to know your target audience well, and everything else will follow.

Do you need help with branding or packaging ideation? We can help. We are your all-in-one solution from ideation and sourcing to quality control and end-to-end delivery. Optamark Graphics is America’s most innovative and disruptive printing company with years of experience, whether for promo products or print products. Connect with us today.

 

Our Guide to Making Promotional Mugs as a Business

Is your business shaping up to be the king of promotions? If so, then you have got to get into producing your own promotional mugs for your clients. When it comes to making something memorable and highly personalized, this product is your perfect cup of tea. There are many viable benefits of producing promotional mugs, and it’s much easier now to make it happen!
As you pour in your time and resources into this project, remember that your goal here is to successfully pull the customers or clients in with your product and branding. In this article, we will guide you through each step of the promotional mug production process as you take on this next stage of your business:
Benefits of Producing Promotional Mugs
As you venture into this new promotional aspect, take note of the following benefits to help set your goals for this project:
1. Personalized marketing: With so many businesses going through digital marketing and other viable mediums, you can stand out from the crowd by starting more personalized and specific projects. By producing promotional mugs, you can effectively make connections with your customers as they enjoy your unique branding identity. By buying into your signature style, you also are able to effectively pull customers in to continue supporting your business.
2. Effective branding: Having your own line of promotional mugs is like telling a story to your customers. You are able to identify more with specific customers, such as among employees enjoying coffee in the break room. With your recognizable design on the cup, branding opportunities are made more effective as they attract customers to your business. You could also take a look at custom branding options like stickers with your mug packaging to make it stand out.
3. Fast and easy to produce: Compared to the more traditional time of manufacturing, now is the perfect time to make use of state-of-the-art printing technology. You can now come up with more signature designs for promotional mugs without stepping into the factory. You can do it through your computer screen with a web-to-print portal, all thanks to the professional help of brand management companies.
How to Produce Promotional Mugs
Now that you know more about its benefits, take note of the following steps to produce your promotional cups successfully:
1. Know what your clients want: Your first priority is going through background research on your customers or clients. You can do this effectively by having a focus group discussion or through surveys to get a feel for the overall taste and preferences of your customer/client base. This will help you come up with great designs for your promotional material.
2. Come up with designs: Now that you have some ideas about what the product may look like, be sure to come up with a few sketches or design boards to effectively make your vision come alive. Don’t worry if you are not as creative or artsy. There are viable tools and experts who can help you flesh out your vision.
3. Partner with a brand management company: If you want to effectively come up with promotional mug ideas for mass production and excellent branding opportunities, have a professional team back you up. With the help of a brand management company, you can easily frame the success of your venture into promotional mugs.
4. Make viable prototypes for testing: Before you start mass production, you need to first come up with prototypes of your promotional cups. This will help you to effectively refine your final product if there are any errors to be corrected.
5. Get feedback from your clients/customers: Using your prototypes, you can get the opinions of clients or customers about your product. This will help you to also get a hold of the demand for your promotional mugs – it’s like having a pre-sale.
6. Mass produce the mugs: It’s now time to print out and produce your mugs! Get into mass production mode and shipping with your brand management company by your side to effectively oversee the success of the finished product.
Conclusion
At this point, you now know the benefits and methods of having promotional materials for your business. With the previously mentioned benefits and process in mind, be sure to produce quality and unique promotional mugs today to take your branding and business forward.
Are you hoping to produce high-quality promotional products? We at Optamark Graphics can assist with that. We have a professional web-to-print portal to help your product vision come to life. Consult with us today to produce highly marketable promotional mugs!

Elements That Improve Your Ecommerce Site, Besides Design

Having a great web design for an eCommerce website is one way to attract online shoppers’ attention, but it is not everything. Different factors still contribute to how your site and business perform. More than the visuals and promotions, the online store experience should also be improved.

If you want to be on par with other online stores, here are the different elements that can help improve your eCommerce site’s performance:

1. A Clear Purpose

Buying and shopping are two different things. As an eCommerce site owner, you should know its difference. Buying is a more intentional type of purchase. People already know what they are looking for when they buy. They make fast transactions, they are all about convenience, and if they need to make choices, it is all about assortment.

Buying is different from shopping, which focuses on the experience. People who shop takes more time to find the right item. They need to ask questions, touch the products, inspect, and check more options.

Amazon, for example, is optimized for buying. If you assess Amazon’s site, you will notice that it does not offer the most user-friendly experience. However, it does not matter because they are a site for buyers, those who already know what they will get.

Be clear about what type of experience your shop offers. If your online shop offers high-end items, maybe you should invest in giving your site visitors excellent user experience. If you target the lower end, you understand that they are mostly on budget, so they often know what they are looking for.

2. Emphasized Key Drivers

You probably have heard this a lot of times, but your website reflects your business. It is the extension of your brand and the items you sell. Your website acts as a display of your brand promise.

If you think that product images are your edge over other eCommerce websites, consider experimenting with 360-degree photo functionality. If you believe people prefer your site because of your more affordable pricing, highlight it, or make a price comparison.

Apply this important strategy, especially when battling with giants like Amazon. Because you are aware that you cannot compete by offering your customers free shipping or the lowest discount, you can focus on what you have and design your site experience based on it.

3. An Experience for Your Site Visitors

According to Entrepreneur.com, Apple.com is the best brand-oriented e-Commerce platform. It is because their website reflects the personality and promise of their brand. Their website is so sleek and streamlined that it solidifies the brand’s image.

Apply the same principle to your site too. Your website’s aesthetic is not only about the logo or the colors you used, but also about the feeling or after-thoughts that your site visitors would get after interacting with your brand.

4. Alignment and Integration

One way to make your store better than others is by giving a good service. That can be translated into how both your online and physical store functions.

For example, a customer would like to buy the dress you put on sale on your website. However, there are no more stocks of the size she wants. She did her research and saw that your physical store still has a supply of the same dress on her size. She mentions the discount your eCommerce store offers, and the store manager allows her to make the discounted purchase.

There is no line or disintegration between the two stores, and it gives a better buying experience to the customer. Not all is about the brand visuals; consistency among different channels is also crucial.

5. A Clear and Transparent Message

An excellent eCommerce store would not only bombard people with the products they sell; they also tell them why they do it and how they can help. It is vital that every website, even an eCommerce site, have their “Mission” or “About” pages. That way, you can communicate your objectives clearly and transparently.

Also, produce blog content for your website, even if you are an eCommerce site. Apart from acting as a traffic driver, it is one way of owning what you sell and the industry you are in.

Conclusion

Your eCommerce site is how customers get to know your brand, so it is vital that you improve it in all of its aspects. Having an online store, especially when you also have a physical store, should not be limited to your site’s appearance. Be well-rounded and consider these five elements we mentioned.

When it comes to brand consistency and integrity, having a graphics team that can also translate your brand message to your storefront can significantly help. If you need a brand management company that prioritizes your success, you are in the right place. Contact us today, and we will help you get new customers, build sales, and more.

 

3 Steps to Design a Shirt to Increase Brand Exposure

There are many ways you can increase your business’s brand exposure. You can go about it digitally and set up a social media account to interact with your community. You can also use physical solutions, such as setting up billboards and posters to tell people all about your business.

That said, one of the best ways to expose your brand to the public is through business events, conferences, and even charities. You can go to these events and hand out flyers, but one way to really draw attention is by giving out t-shirts with your design!

A great t-shirt design can spread awareness of your brand for many years. It encourages people to wear them multiple times to different places, which equates to free, long-term marketing for your brand.

So, how do you design such a t-shirt? Here are the steps you can follow:

Step 1. Understand the shirt’s purpose

The first thing you need to do is understand what you plan to do with your shirt. Obviously, you want to use it to gain exposure for your brand, so the design has to reflect your brand’s identity.

Start with the right logo placement, as you want this to be clearly visible. Next, pick the right colors that complement your logo and draw attention to it. All the elements of the t-shirt must work together to achieve the intended purpose.

Step 2. Pick the right shirt

While the shirt’s design is critical, the type of shirt you choose is also important. For example, if your business is based in a hot climate, you want to opt for light materials like cotton to keep the wearer comfortable. On the other hand, if you’re in a colder climate, you may opt for shirts with long sleeves or thicker material.

Either way, you must pick the right type of shirt to work with. That way, people will be more likely to wear your shirts and spread awareness about your brand.

Step 3. Create a stunning design

Once you have the purpose and the type of shirt sorted, now is your chance to create a design that will give your brand the exposure it needs.

You can take inspiration from many sources, such as social media platforms, art websites, and even your business’s logo. What’s important is that you gather ideas from as many resources as possible. That way, you and your team can find the best choice and develop unique designs that will work perfectly on your shirts.

Conclusion

With the designs ready, now’s the time to have the shirts printed. There are many printing services out there, and some specialize in t-shirt printing. Take time to select the right service providers to work with, as the quality is vital to expose your brand the right way. You wouldn’t want the design to start falling apart after a few uses. You want it to last for many years so it can continue spreading awareness about your brand and attract interested individuals to your business.

Are you looking to have your designs printed on quality shirts? Optamark Graphics can offer you the shirt and print quality you need to boost your brand. Get in touch with us today!

Graphic Design is the Future of Marketing – Here’s Why

With the growing prominence of online content and digital marketing, graphic design continues to take the internet by storm with its appeal to the general browsing public. But it also has to be said that the whole allure for visuals also dominates the offline world as well, with many street billboards becoming viral and also store packaging riding eco-friendly niches. Definitely, there’s more than meets the eye.

This article is here to let you know why investing in graphic design services for your overall business. Its versatility in different vital business components such as branding and customer acquisition is the driving force behind most big and small companies and businesses. And graphic design is also the main reason why impactful visuals are the next reality in years to come.

Why is Graphic Design The Future of Marketing?

The reason behind this perceivable future is actually due to the greater development of mobile technology and online-mediated communication. The Internet is not only a fun place to be, it has all the things we need.

To add to this, humans since birth have always been accustomed to associating colors and symbols to making decisions. Decisions and behavioral patterns then turn to opinions. It’s just how we have been hotwired to act.

The key here is to understand that content is king. We aren’t just talking about pictures but the way the text is smartly embedded in the visual. This killer visuals-text combination has always been foundational to your development since birth, and the internet is a feast for these natural senses. And online businesses actively take advantage of this.

For instance, scroll down through Facebook and see it for yourself. Small time merchants and conglomerates alike are realizing that a picture can truly paint a thousand words with much revenue and leads generated. With the tap of a button, you can find things that cater to your needs or interests. And the world continues to see this norm in its future.

Graphic Design’s Key Niches

With the landscape of business being largely visual now and in the near future, take a look into these key niches to elevate your marketing strategy and generate leads for your business:

1. Website: SEO and pay-per-click campaigns aside, making conversions from browsers to buyers is all about getting them hooked from first glance. Graphic designers usually have visual cues and certain color patterns in mind that allure certain markets or your specific niche. The pull of websites with high-quality e-commerce catalogs and impactful landing pages for example are just a few examples here.

2. Brand Identity: Who you are as a business or organization largely depends on the visual impact you have or your overall image. The right visuals paired with a striking message or slogan make graphic design hand in hand with branding or image building. This is often seen in your business logo or business cards.

3. Packaging: To get grocery shoppers to buy your product, your packaging has to nowadays be visually impactful and straightforward. They have to gravitate towards it even when they see it amongst other products. Having a strong graphic design background can greatly solidify your presence in this space.

4. Advertising: Digital marketing largely consists of building online content like blogs and informative articles. With the perfect blend of pictures and layouts, browsers and customers alike can be pulled in. Traditional T.V. advertisements and billboards are of course still largely a graphic designer’s job.

5. Social Media: As previously mentioned, Facebook is a melting pot of different visuals and content made for making a business presence felt. Other visual-centric platforms like Instagram and Twitter add to the validity and need for a strong graphic design plan.

Conclusion

With graphic design not slowing down in its propensity in the world, make sure you invest in professional services and key marketing tactics to secure your niche and rise to be a top player.

Are you in need of professional graphic design services for your business? Take the lead with us from Optamark Graphics. We have the deep industry knowledge and professional staff that can pull off your next big push for growth and marketing. Consult with us today!

Is Print Advertising Dead? 5 Facts To Know

While digital advertising and social media are becoming increasingly popular in recent years, print media is still a dominant avenue for promoting brands. The internet and social media are powerful tools to wield, but if you don’t know how to manipulate them to your advantage, you won’t achieve much success.

When we talk about print advertising, it doesn’t just refer to the flat photo ads embedded in newspapers or magazines. Print media is everywhere in the real world, in the letters you receive in the mailbox, the logos and taglines plastered on brand merchandise, and the posters and billboards you see when you walk around your city.

There is still an argument to be made for print media and all its iterations. If you are wondering if it’s still worth investing a portion of your marketing budget for offline ads, here are five facts that may help you decide:

1. Conversion is still higher with print

Americans spend an average of two and a half hours a day on the internet and social media platforms but only 45% said they would act on digital advertisements that they receive. Conversion is still higher with printed media, with 79% of consumers saying they will respond to direct mailers. What this means is that you may spend the same amount of marketing budget on both avenues but you will probably get a better return on your investment with print.

2. Print reinforces online advertising

We may make the mistake of thinking that print and digital media work exclusively. Statistics show that a combination of print and digital advertising can improve an online campaign by 400%. There is a greater chance of success for your marketing strategy if you utilize both avenues.

3. Consumers still trust print media

While it may seem like we are consuming all of our information online, 82% or four out of five American consumers still trust ads in print media in contrast to 25% of who say they trust digital advertisements. The volume of advertising may be increasing online, but at the end of the day, print still offers a high level of credibility that is crucial when swaying purchase decisions.

4. The print is more memorable

According to a study by a Canadian firm, they found that a person’s ability to recall a brand’s name based on a printed ad received by direct mail was 70% than a digital one. The study supposes that it may be because direct mail requires 21% less brainpower to understand

5. More people are likely to ignore an email

While email marketing can reach millions of people with a single click, it doesn’t guarantee a response. Many users have boxes filled with spam mail that usually go directly to their trash. Statistics show 80% of snail mail is opened while 80% of electronic ones are not.

In conclusion

It isn’t time to rule out print advertising just yet. We don’t spend our entire lives on the internet, and not all of our purchase decisions are influenced by digital ads. There is still plenty of opportunities to capture customers’ attention through printed media. So until we are all glued to a digital screen 24/7, print advertising isn’t dead.

Are you looking for a printing shop for your marketing needs? We offer services to create high-quality promotional and merchandising materials to promote your business. Browse our portfolio online and order your new

 

Why Product Packaging Matters in Marketing

Attaining success in the world of business relies not just on the quality of your product. Product packaging also matters, and this impacts your customers’ purchasing habits and decisions more than you might think. Because of this, it can be said that your packaging is as crucial as your product itself.

To help you learn more about why you should take your product packaging seriously, here are some of the reasons why your packaging matters in marketing:

1. It serves as an effective marketing tool

Your packaging has a more important role than ensuring that your product retains its excellent quality when your customers consume or use your item. It says a lot about your brand and your product at a glance—even before your customers get to try what you offer.

Your well-made packaging can act as a marketing tool that can help you promote your offerings with the power of in-store advertising. Therefore, it’s important that your packaging conveys the message and values of your business.

2. It affects the purchasing habits and decisions of your customers

Color psychology plays a major role in marketing. This is because your brain responds to colors in various ways, which is why the colors of your product packaging can highly affect the purchasing decisions and habits of your customers. Because of this, you have to choose the colors of your packaging wisely.

To ensure that your product packaging’s colors reflect your message and brand, it is best to work with an experienced designer from an established digital marketing agency to help you decide on the color scheme for your product packaging. You may look into photos of various product packagings for inspiration and do your research on color psychology.

3. It makes your brand easily distinguishable

Every successful brand is considered memorable because of how it stayed true to its branding and delivered its vision and values well to its packaging.

When designing your packaging, make sure that your business logo is placed front and center. Use your signature color scheme to allow your customers to remember your product every time they are shopping.

Avoid making big changes in your packaging unless necessary. As much as possible, make only minor changes in case you need to revamp or refresh the look of your product packaging.

4. It sets your brand apart from your competitors

Stores’ shelves are filled with lots of products that are competing against one another to capture the attention of customers. To make your product stand out from the shelves and get it noticed and recognized by shoppers, make sure that your product packaging is unique, eye-catching, and can easily be set apart from your competitors.

Conclusion

Failing to recognize the importance of your product packaging to your business could mean setting yourself up for failure. This is because effective product packaging can act as a marketing and communication tool for your business. Therefore, when trying to come up with the look for your product packaging, work only with a reputable digital marketing agency.

At Optamark Graphics, we offer digital marketing services that can boost the growth of your business. Get in touch with us for a free digital audit!

 

4 Reasons You Should Use Promotional Products To Advertise Your Business

Ever thought about different ways you could promote your product or business all the more? Going traditional may not be such a bad idea—there’s a reason these strategies have persisted for a long time.

Even though the promotional landscape has drastically changed within the last decade, many businesses have succeeded in getting new customers through promotional products. You won’t have to worry about waste, either—customers usually use these, and if not, they tend to give it to their friends or family.

Here’s why you should consider using promotional products to advertise your business:

It’s Budget Friendly

You might think that shelling out extra money for promotional products is expensive, but they’re actually quite affordable. Compared to other forms of advertising, promotional products are a cost-effective way to help you advertise your business over a period of time—usually months. Integrating this into a well-structured marketing plan will guarantee you a wider and more sustainable way to get in touch with your customers. The products don’t have to be large to make a statement. It could be anything from a business card to a sample of your product.

It Makes Your Customers Come Back

Distributing promotional products to customers, especially on a regular basis, will encourage your customers to choose your business over any other brand. It also communicates to your audience that your business isn’t afraid to spend a little to give customers a free taste of your products.

You can also opt to reward loyal customers through special gifts or personalized products—a customer that feels taken care of will genuinely see a reason to keep doing business with you. This will not only encourage customer loyalty but establish a good relationship with them.

It Generates Quality Leads

Sending out promotional products can actually give you quality leads, as they have the power to convert people into returning customers. Sample-sized products are a fantastic way to convert since it allows them to try it for free and see how much they like it. To encourage the recipients of your promotional products to come back, make sure to include links to your website and social media profiles so they can find out more about your products and services. This will also increase the traffic to your website—hitting two birds with one stone.

It Boosts Brand Awareness and Visibility

One of the most potent benefits of using promotional products to advertise your business is that it increases your brand visibility. Many people may have heard of your company for the first time upon receiving the products, which is important—this means more and more people are hearing about you! Using relevant promotional products to promote your business, like a free tumbler if you’re a company that sells organic juices, will make it easier for people to recognize your brand.

Final words

Marketing your business using promotional products is one of the most effective ways to reach your intended audience. Even if an uninterested person gets a hold of your product, they’re likely to know someone who will appreciate it and hand it over to them instead—giving you a new and potential customer.

Need print and promotional products for your business? Optamark Graphics is a full-service brand merchandising company in the US with global partners in China and India. We help you reach your target audience by supplying eye-catching merchandise and products. Get in touch with us and we’ll love to help you out!

E-commerce – How to Make Your Product Packages Shipment-Ready

One of the most crucial aspects of e-commerce industries is how a package is delivered and received by their customer. If you don’t invest in error-free shipping practices, you may end up paying a hefty price from your logistics budget, whether you ship in-house or outsource your courier services through third-party logistics providers.

Physical concerns for digital platforms

Dealing with e-commerce’s business operations requires just as much work on the tangible aspect as it is with its digital platform. Product packages play a vital role in delivering quality customer service, which is why online retailers need to be familiar with the right packaging practices to ensure that they’re making their customers satisfied with their products.

In this article, we will share three tips in making sure that your products’ packaging is shipment-ready to arrive safely at your customers’ doorstep.

1. Pack your products in light packages

Making use of light materials can reduce your shipping costs since covering for the load weight of your shipment will dictate how much inventory you can pack. Before heading on to shipping containers, know that postage rates will depend on the dimensions of your products and their overall weight. This is why using light packaging materials, or even on your products’ components, can save much on your logistics expenses.

2. Lessen your box’s unused spaces

Choosing the right box dimensions helps ease up space for your shipment’s item count and prevents you from incurring additional fees. Using a box that’s one or two inches too big can also quickly add up into unused space when you’re packing bulk orders.

Extra space inside your boxes, whether it’s your products item box or shipping box, needs to be minimal at most. The best way to reduce package dimensions is by ensuring that your product can be packed tightly within its container so that it won’t need too much stuffing or cushion.

3. Invest in durable packaging materials

Sending your products out for shipment can easily cause you to feel anxious because there’s no telling if the shipment personnel will treat your packages lightly or roughly. Human error is also a factor that you need to consider in choosing your packaging products.

Most packages arrive safely with little to no damage as long as you choose the right shipping partner. However, falls and accidents can still happen, and you need to make sure that you’re prepared for these instances. Make sure that the box for your product can handle at least a four-foot drop. If you’re shipping fragile items, use a corrugated box paired with lots of packing material to increase its shock resistance.

Too much reinforcement on your packaging’s safety can save the issue of having product returns. Unfortunately, this will be a costly expense on your part. This is why you should learn how to balance the right durability for your packaging without sacrificing too much of your item’s shipping weight.

Conclusion

As a product seller, you need to make sure that your products are in good condition when they reach your customer’s doorstep. Besides reinforcing your packaging, you should also use the physical transaction of sending packages to include marketing materials that your customers can appreciate, such as promo announcements or discount vouchers.

At Optamark Graphics, we manufacture different types of print promotional products to help businesses expand their branding potential. We also manufacture branded coffee mugs, apparel, tech items, and more. Get in touch with us today, and we’ll help you conceptualize retail-ready goods for your company!

Picking The Best Printing Solutions

The demand for printing products has gone up considerably. There are various companies that are in need of some of the best promotional printing products which could be used to send the message to their customers.

At Optamark, you can rest assured that the products which you will find are going to be of the best possible quality and this is sure to help them in the long run. We aspire to become one of the top companies which will satiate all your printing needs under one roof.

What makes us the leader?

We have worked with a lot of clients and that too across different verticals. This exposure has given us the right insight which allowed us to come up with some of the best idea that can reap the right results for our clients. With this approach; we have managed to deliver services that have been par excellence.

Further, we are aware that the market is price sensitive. This is why we stick to the right price guidelines because we believe in charging the right price for ensuring that you can get the best output in exchange of it.

The blend of quality and price makes us one of the top names in the industry. You can also take a look at our track record and the reviews to gauge how good we have been at the job we do. The overall work which we have done so far has brought us in the good news and this is why we are looking to capitalize on it even more.

So, make sure to check out the different details at our store and then watch out the ones which you can avail too. The right decisions can sometimes make all the difference in the fate of your firm. So, take the right decision today.

College Campus Marketing Tips

With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus is a fun and easy way to spread your brand and image across a single demographic.

While there are many different methods of marketing to college students some methods work better than others. Here are our suggestions for marketing at a College Campus:

1. Use clothing as a promotional product

For a college student, nothing is better than receiving free t-shirts, hats, or hoodies. Apparel items with your company’s logo or slogan is a great way to utilize free marketing. Bonus points if it has a unique design or catchy slogan. The more your item is worn the more marketing your business is getting.

2. Incorporate Flyers/Posters

A good flyer or poster will never be ignored!  Flyers and posters are a great affordable way to promote events, new products, or sales. Print a lot and post them in all the common areas on campus and your business will see an increase in engagement.

3. Marketing with Facebook and Social Media

Social media on campus is a great marketing tool. Not only is your target audience the bulk of the social media users, but they are always within reach of their mobile device. Posting ads or keeping up to date on social media at college campuses is another easy marketing method.

A college campus is a great feeding ground for your company to grow and try out new marketing strategies.Check out Optamark’s wide selection of promotional products here.Try some of these methods from Optamark and share your feedback with us!

Check out Optamark’s wide selection of promotional products here.

T Shirting Printing: DTG vs Screen Printing

Are you ready to start your own t-shirt line? Have you already begun thinking of all the designs you want to get imposed on your t-shirt? Before you do, did you decide on the method you’ll use to print your custom tees? In the t-shirt printing world, there are many different options available, each one with its advantages and disadvantages. Two of the most common printing methods for T-shirts are DTG and Screen Printing. Here is some information on both methods:

Direct to Garment (DTG) Printing :

DTG printing is the process of applying ink directly onto a t-shirt with inkjet techniques. This method is like printing on paper; a special printer is used to deposit the ink directly onto the garment to reproduce your design. The inks used in DTG printing are specialty water-based inks, which are easily absorbed by the fibers in the garment.

DTG printing allows printers to print higher detailed images and designs on clothing items because it is just as precise as your desktop printer. This also allows DTG printing to be the best option if you have multiple images or complex designs; there are endless options!

DTG is also more affordable than screen printing. Unlike Screen printing, there is no requirement to print a large quantity at once. Orders for DTG can be as little or as large as your company desires!

Screen Printing :

Screen printing describes the process of pushing ink through a mesh stencil called a screen onto fabric. In the stencil, your design is “cut out” creating small openings in the mesh where the ink will fall through to create the design only in these areas. Ink is deposited onto the screen and then pushed and pulled over the garment with a blade of a squeegee.

Unlike DTG, with Screen printing, only one color can be applied at a time. Because of this, screen printing is a good option for designs that have limited colors and are not greatly complex or detailed. Screen printing is a good choice for simple designs with one color and for large orders that are of the same design.

While the garment printing world can be a little confusing, here at Optamark we offer both services with experts in printing who can help assist in determining which method is best for your product!

Promo Products in Marketing

At first, it might be difficult to envision how using a cup with your logo or t-shirt with your logo could help your companies marketing practices. These are simple items, something that almost seems too small to have an impact. However, there are many reasons explaining why and how promotional products work to improve your companies marketing. Here are some of these reasons:

    • Customer’s love them!

One of the main goals of every company is to have a strong brand awareness with the public and their target audience. You want your brand to be remembered and recognized by all who see it. Promotional products work to increase your brand awareness. By sending customers or giving out promotional products with your company logo/branding there is a higher rate of customers remembering your brand! Not only does the one who receives the item remember your company, but all those who stop to admire will remember your company as well!

    • Promotional Products increase sales

It has been proven that promotional products increase sales. Customers generally don’t know what they need until someone tells them. Let your company be the one telling your customers through promotional products. Promo products encourage customers to look into your Brand, see all that you offer and see how they can find a way to buy your product or utilize your service.

    • Promotional products are cost-effective.

Marketing campaigns can get expensive pretty quickly. For that reason, promotional products can be a great, easy, and most importantly, cost-effective addition to your marketing campaign. Because promo products are often bought in bulk quantities, there is only little to spend for a large amount. Not to mention, they can reach a larger audience than other traditional methods.

These are just a few of the explanations on how promotional products can help with your marketing strategy. Need some more information or a quick consultation? Contact us here and speak to a member of our team!

Trending Tech Products

Today tech is our lifeline. Our daily lives revolve around some form of technology, whether it’s our phones or laptops, our tech is always with us. For this reason, tech related products have recently been trending in marketing. It’s simple; place your company’s logo on the one item your clients have with them every day. Here are some of our favorite tech products:

Bluetooth Key Finders

Have you ever ran out the door without realizing that you left your keys or wallet behind? Chances are if you’ve done it, then your clients or employees have too. A Bluetooth finder is the perfect solution, compatible with both iOS and Android devices. With more than enough space for a logo or slogan, Bluetooth Key Finders are the perfect marketing tool. Clients will never forget the company that sent them a promo item that eliminated their stress of losing keys or a wallet.

Wireless chargers/power bank

So many of our devices require a charge more than once a day. So much in fact that power banks have become universal. Power banks are great promotional items for employee appreciation gifts or as an innovative product to increase brand reach.
At Optamark we have tons of different wireless chargers, however this one incorporates an an integrated Apple Lightning cable and an integrated micro-USB cable, so that staying charged on the go can never be easier. Carrying cables is a thing of the past, not only are the cables built in for effortless charging but wall prongs are built-in for effortless recharging.

Fitness trackers

Activity trackers are a simple way to keep an eye on health and fitness goals. Digital watches that track daily steps, calories, sleep and more are now a hot commodity. As there has been an increasing popularity of health challenges and active office initiatives, activity trackers are not only timely, but they have tons of space for a logo or slogan, increasing your brand awareness.For example, our pedometer which comes with a fitness band but can also be easily removed from strap and attached to a shoe or placed in your pocket. Tracks up to 99,999 steps, distance, calories burned, activity time.This is only a small handful of our amazing Tech product line at Optamark. Give us a call or send us a message to find out about all of our tech promotional products.

Choosing Promotional Products to Last

Using Promotional Products has been noted as one of the oldest methods of marketing. Different from radio ads and posters, promotional products have a physical purpose and is usually something that can be used repeatedly. The best promotional products are the ones that can withstand the test of time.

When looking for lasting promotional products look for those that are high quality, usually made from good quality material. For example, leather is a high-quality material that is known to last for ages. Leather journals, coin cases or business card holders are sure to grab attention and last a long time. Items that are made from metal, stainless steel or glass are also good options for long lasting.

Promotional drink ware is a nice way to send a lasting reminder to your customers about your company. Not only will it last long, but it will more than likely be used regularly. Another great idea are kitchen utensils. Useful kitchen utensils are always a favorite to customers especially if its something unique.

Items that are of high quality AND useful are sure to make lasting impressions in the hands of your customers. At Optamark we vow to always provide the best quality in all our goods, both promotional and printed. Check out our products here.

Marketing at College Campuses

With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus is a fun and easy way to spread your brand and image across a single demographic. While there are many different methods of advertising to college students some methods work better than others. Here are our suggestions for marketing at a College Campus :

1. Use clothing as a promotional product

For a college student, nothing is better than receiving free t-shirts, hats, or hoodies. Apparel items with your company’s logo or slogan is a great way to utilize free advertising. Bonus points if it has a unique design or catchy slogan. The more your item is worn the more marketing your business is getting.

2. Incorporate Flyers/Posters

A good flyer or poster will never be ignored!  Flyers and posters are a great affordable way to market events, new products, or sales. Print a lot and post them in all the common areas on campus to see an increase in engagement with your business.

3. Marketing with Facebook and Social Media

Social media on campus is a great marketing tool. Not only is your target audience the bulk of the social media users, but they are always within reach of their mobile device. Posting ads or keeping up to date on social media at college campuses is another easy marketing method.

A college campus is a great feeding ground for your company to grow and try out new marketing strategies.Try some of these methods from Optamark and share your feedback with us!

Check out Optamark’s wide selection of promotional products here.

Digital Marketing Predictions For 2017

When it comes to digital marketing, there are always a lot of forecasts for the trends. Every year, people come up with a lot of game plans and try and analyze the kind of trends which the rest of the year will see. So, let us take a look at some of the major digital marketing predictions for 2017.

Videos take the lead

Video ads are likely to gain even more prominence and they will continue to dominate digital marketing arena. As visual appeal still remains a dominating factor, videos will continue to soar in popularity as a marketing means.

Mobile over PC

Continuing with the ongoing trend, mobile users will still be on a rise as more and more people are likely to ditch the desktop. With a faster lifestyle, more people are likely to stick with their mobiles as compared to home work stations.

Changing algorithms

When we are talking of digital marketing, we definitely need to rope seo in. It is once again likely that the seo algorithms will change and continue to do so. This is important to prevent manipulation and to ensure that the deserving websites get to stay at the very top of the ranks.

Increasing expenses of online advertisement

One of the major forecasts is that the cost for online advertisement is likely to surge because of the increasing demand and popularity. Now, how much it will impact the demand curve and what will be the outcome is something we need to wait and watch out for.

These are some of the digital marketing predictions doing the round. What will actually happen is something which only time can tell. But one thing is for sure – the field of digital marketing is definitely going to prosper a great deal.

Best 3 Ways to Boost Sales After New Year

Hi guys! 2017 is here and we wish you a very Happy New Year.

You must have enjoyed amazing sales lately but do you know, the fun is not over yet. For a very common business holder who does not have much to focus on how to increase the sales, this article will help that group of people. We will today share some exciting new points that will help you in boosting sales after New Year.

  • People usually fear that after the New Year, the sale will end soon and they will not be able to make their favorable purchases. But this is the best strategy to work on as you can extend the sale for couple of weeks and let people shop fearlessly. Also, it is highly significant to equalize supply and demand of the products. When you will have the answer to all of the shopper’s desires then it will definitely rank your web store among one of the most dependable and liked websites online. Also, this will help in multiplying the sales.
  • Versatility in the discounts offered at the website also helps a lot. What you have to do is to cleverly plan the discounts that will be offered to the shoppers. For example, you can categorize discounts in different parts such as Flat 10%, Flat 20%, Flat 30% products. As much versatility you will have in the discounts, more people will be enticed to your website eventually boosting overall sales.
  • Customer Reward Programs are always helpful in multiplying the sales. It is a simple process. For all the customers that are registered with your website get bonus points on every purchase. The points added from the former purchase will then help with the future purchase. This is how it works and believe me, the customer reward program can bring you unimaginable sales online.

As promised, these are the three benefiting ways that will definitely boost the sales of your online brand. New Year is a time of happiness and prosperity so make merry by multiplying your sales.

Preparing your small Business for the New Year

Small businesses have to work a lot in order to get consumer attention. New Year being the perfect time to boost sales need some extra course of work to be done. We will here discuss some of the significant points that will help you in getting your business ready for the New Year sales:

  • Work on Your Social Media Profiles

    In order to aware people about your presence or the sales, you need a platform that is approachable and that can help in best way possible to spread the word. So, you need to embellish your social media profiles with fancy banners and attractive graphics that can share the word about your business and its offerings in a mesmerizing way.

  • Best Marketing

    Well, marketing is the only ways that will help in letting people know about you so you need to commit to a schedule. It is mandatory for the business holders to schedule the marketing days and keep their profiles updated. Also, it is essential to experiment marketing on unique and different profiles.

  • Inventory

    Once you will be exposed to the world and sales will happen, it will be competitive to restock the inventory. So whatever business you have, it is essential to keep a check on the consistent supply of inventory and save yourself from losing customers.

  • Uptime

    New Year will bring influx of new customers and thus it is important for you to check your website properly. At times when there is a chaos at the website, it starts reacting badly and the uptime is affected. Most of the people don’t get to witness even the home page of the website. So take care of this aspect as well.

A small business requires a lot of work to do to be prepared for the New Year. You must understand that New Year is the time that can really make difference to your business. So it will be wise if you make your preparations and help yourself in adding more to your sales. Happy Selling!

Ideas to Personalize your Calendar

A personalized calendar not only makes a perfect gifting option but it is also an interesting way to keep your surrounding lively throughout the year. The fashion of personalized calendar began few years back and it has been much loved ever since. There are various ideas that can help you in personalizing your calendar and making it unique.

Well, the deal is that first you have to select a theme. Also, it is vital to customize the calendar depending on its motive i.e. if it will be gifted to someone or you are going to keep it with you. For the gifting purpose, you can implement various interesting ideas and get it customized in the best way possible.

So, we will here talk about the gifting calendars first and then we will hop on to the calendars for your desk-

  • It is important to customize the calendar according to the taste of the recipient. If its an anniversary calendar then make sure of adding wedding pictures and some pre wedding and post wedding images into it. Also, it will be more enticing if some lovely quotes will accompany the pages of the calendar. You can also go for the promises made or special moments that you might have for each month of the year into the calendar to relive all special moments.
  • If you are creating the calendar for a kid as their birthday present then you can add some amazing pictures of their previous birthdays or from the memories of the past. There are so many things that your kid might like and those can also be added in the calendar. You can pick 12 favorite things that you kid love and dedicate each to every page of the calendar.
  • Last but not the least, if you are personalizing the calendar to embellish your desk then you can add all your thoughts and things that you like in it. It could be a different theme for every month. We usually have so much in our list of things that we love doing. This way you can cherish your taste and liking for the entire year. Cheers!

How to Boost Sales Between Christmas and New Year’s?

Christmas and New Year happens to be the perfect time around the globe to shop your heart out. What make it even perfect are the gigantic discounts that await every shopaholic to satisfy their shopping cravings. Other than the conventional shopping outlets, online stores too leave no stone unturned to bring most promising and enjoyable discounts to the shoppers. There are some incredible ways that are followed by online stores to boost their sales between Christmas and New Year. Let’s unveil what they are:

  • Re-craft

    Well, don’t you think that people like it more when they get a newer version of your website? I personally love it. So website owners, all you need to do is to re-craft your website with merry new designs and vibrant new concepts that welcome the shoppers in a delightful way and add more shopping zeal into them. You just have to embrace the holiday spirit.

  • Extra Benefits For the Loyal Customers

    After making repeated purchases at your website, a shopper becomes a loyal customer to your website. Don’t you think that they deserve an extra slice of benefit while they shop with you in the holiday season? You can make Christmas and New Year extra special for your loyal customers with the delightful gifts and benefits.

  • Repeated Restocking

    Since it’s going to be a mammoth of crowd at your website for the holiday purchases, it is your responsibility keeping everyone happy. Don’t let your web store go out of stock. Even if it does, make sure of restocking and informing the interested buyers about the availability of the products.

  • Developing Gift Guides

    Its holiday season and people buy gifts for their loved ones. It can be of great help if you create gift guides for the buyers and assist them in selecting right gifts for the people they love. Make sure of adding unique ideas to help the buyers in the best way possible.

These are some of the ways that will surely bring more people to your website for holiday purchases. Follow the methods and enjoy hefty sales.

P.S- Happy New Year!

 

Why Thanksgiving is the Best Holiday for Small Business Marketing?

When it comes to thanksgiving, everyone is busy preparing lavish meals and making some of the most resplendent treats. It also marks the onset of the holiday and this is why small businesses are best equipped to rev up their sales.

Gifting solutions

During thanksgiving, it has always been a trend to send gifts to near and dear ones. This is why all those who are looking to offer the right services and to rev up their sales volume, you can come up with the finest gifting solutions. There are a lot of customized products which can be sold and at the same time, look out for hot selling items. These can help in pushing the sales number significantly.

Better reach

When small businesses choose to carry out marketing during the thanksgiving period, it gives them the opportunity to reach a wider mass. By choosing to opt for promotion during this period, your advertisement and promotion may reach even those people who are otherwise not likely to see them.

As people tend to visit their family and friends during the holidays, it is likely that a large family will sit together to celebrate. In such cases, top promotions and advertisements have the window of opportunity to be viewed by a larger group of people and this in turn can help them cater to more clients.

Website promotion

As people are free owing to the onset of holidays, you can choose to announce great offers on the website and thereby lure even more people. This in turn can make a difference and even help you gather a lot more reviews and consequently increase the total sales volume.

So, now that you know these points, implement them and be all set to witness a huge splurge in your business.

At Optamark, we offer all these solutions and with our reliable services and top notch products, you will be able to push your business to a greater height. So, take your time and check out the different ways by which you can benefit from our services.

How Can Optamark Solutions Change Your Life?

Being a business owner could be a thing of proud but whilst you have to pay a lot of hard work to be a successful one. While you worry about the promotions of your business, I propose the services of Optamark Graphics- A Leading Printing E-store to get best services. This brand is structured to offer services in the niche of printing and graphics. So, how can this brand change your life and award you with a crown of best company in the industry? Let’s see:

There are various kinds of promotional and print products that could be of great help for a business. By tagging up with this brand, you can get a mammoth of fine options to promote your business. It is no new brand in the industry and thus they understand the highs and lows of the market to lead you towards a right solution.

The guidance by any company is very essential to win the interest and trust of the investor. That is why the team that is behind the unleashed and superlative success of this brand believes in delivering assuring guidance to the customer. Also by engaging you with the latest market trends, Optamark makes it simple for you to understand the steps that you need to take.

After satisfying you with the answers, they get into the world and bring you most practical and reasonable promotion options. As you visit their e-store, you will discover the hot selling products and services at the website and get to avail what’s best for you.

Optamark Graphics is rising and shining in the industry due to its credibility and compatibility with the customers. So if you are looking for printing or marketing solutions, I bet you cannot find any website better than Optamark Graphics.

Getting Right Exposure For Your Business From The Printing World

Making right choices for the development of your business is that one thing that every person do for their business. By bringing right methods for rescue, you always try your best to multiply the positive effect for your business. So there are certain things from where you can start the marketing of your business. Do you wanna know what those methods are?

There is always a plan that can help you in achieving the heights where you want to go. That is why Optamark have made out a plan for you that will help small scale business to out shine:

  • Just like I said above, there always have to be a plan and a plan first need to understand the basic strategies. If you have a different niche offering then you don’t have to struggle much in gaining familiarity. At the same time, if you have a common niche business then you will have to put in a lot of hard work to make people prefer you than all others in the market. So before getting into marketing, just study on the kind of audience you have and the prospective of the business.
  • You need to maintain your budget and for that, it is quite necessary that you select simple strategies first. Marketing as a package is quite expensive. But to be honest, you don’t need all the strategies to be implemented at once. For startups, the best practice is of printed products to market their business. It could be simple brochures or flyers, or promotional products. It is a budget friendly practice that will help in making a huge positive difference to your business.

Make certain that you have a full fledge plan before you dive into full fledge marketing.

3 Holdups To Avoid While Selecting A Printing Company

Be it a small scale company or a larger one, every venture needs help from printing companies for various purposes. But because most of the service takers don’t know about the pinned points that are to be considered while selecting a company, most of them end up with the wrong ones. Considering the multiplier effect that is created by printed promotional products, it is indeed necessary to seek help from a reliable company. So, we will check out some 3 common mistakes that usually people make but must be circumvented:

Firstly, people trust on the foe promises that are made by the printing companies. If you are hiring some brand online then it is necessary to contact their previous clients. This will give you a clean insight on how the company performs and how authentic they are. Most of the services takers do not cross check the previous records of the printing companies and this is where they get stuck with a wrong brand. So make certain of getting in touch with some previous clients before you hand over the contract to some company.

Ask yourself, how well does the printing company guided you? It is very important for a brand to provide satisfying guidance to every service taker. If a company is not putting in much effort to satisfy you with their answers then this will be a bad choice to get associated with such brand.

Have you ever asked them for a test drive? Well, I would say that it is also very important. You must ask a company for a test run or a specimen printed product, in order to ensure that you are getting what you want.

If you want to skip all the trouble then I would ask you to contact Optamark and get accurate solutions for your needs.

Promotional Products And Its Multiplier Effect On Your Venture

Managing the funds when you have commenced a small scale industry is the prime motive. You cannot just keep dividing your attention to every marketing avenue that you come across. But then again, you need a solution for the promotions of your business; be it with a restricted budget but it has to be productive. So for those who want a solution that has a multiplier effect on their business, I have got a solution in my kitty- its Promotional Products. So how can the promotional products have rewarding effect on your business?

Needless to say but these techniques are sure shot for restricted budget promotions. The best part of investing in these products is that these become constant method of promotions in the world. Once you have invested in any of the technique, it will serve you for the longest period of time. The only heck in this is if you are not doing promotions of a particular event.

For instance: if your company has just started to provide some new service and you want people to know about it then the first thing to come to your mind will be banners and fryers. So both these are promotional products. But to be more specific, when a company makes an extra effort and buys promotional mugs, t-shirts, etc. then there is more probability of getting positive reception from the buyers.

You might know that every buyer like free perks and gifts and these promotional products not only make space in the consumer’s house but also in their mind. And that is how you are able to implement a result generating marketing strategy. Next time when the buyer has to buy same niche product, they will have the logo, name and offerings of your brand quite clear in mind. I would recommend Optamark as it is the best company for the respective niche.

Productive Ways To Increase The Sales Of Your Brand

Well, the significant increase in the market opportunities have invited many small and large scale industries to take their business online. But at the same time, it has become quite demanding to be able to make good amount of business out of it. Today when a buyer goes online, there are millions of websites that are waiting for them to fulfill their needs. Then how to make your brand do better than others in conventional industry as well as online market? A brand with goodwill has to make least efforts to attract the customers. Their credibility in the market does all the work for them. So if you are a neophyte in the industry then these are some productive ways that can help you in increase your sales:

  • It is mandatory to work hard in making the brand familiar to the audience. Suppose you are a new soap brand then it will be advised to make some sample soaps for your buyers and give these to them as a gift. It can go with some other product but this strategy always works out.
  • Endorsement will always work wonders for your company. Invest in every kind of endorsement as you can
  • Create some subsidiary products such as promotional products. Whatever you are selling, accommodate the sales with some other promotional and printed products such as brochures describing the upcoming range, fryers, etc. and distribute them among buyers.
  • Contact a professional printing company such as Optamark and get some large banners printed for on-street promotions.
  • Keep the prices of your products to the minimal so that people don’t have to think twice before picking up your product from the shelf.

This is inevitable that you will have to make much effort in order to achieve your vision but these techniques will definitely help you in reaching where you want to be.

Varied Sorts Of Commercial Printing Products For Affordable Marketing

Regardless of the type of business you own, marketing is its oxygen that keeps it alive and flourished. While commencing a new business, our prime motive is to look for marketing solutions that are relatively affordable. Printing product promotion is the most reasonable kind of promotions that will not cost greatly on your pocket but the results will be astonishing. So with respect to this niche, we will today discuss about different sorts of commercial printing products that can be used for promotions.

Flyers

A flyer is the most conventional sort that strikes every mind when it is about print products. Synonymous to flyers, there are also leaflets and brochures that can be used for similar rationale. These are printed papers that include mostly a general information about the company, their idea of offerings or information about their upcoming launch or event. Most of the flyers include very concise and specific information.

Backpacks

We always notice the products that are trying to convey some message. Imagine if someone is standing in front of you with uniquely printed backpack the features logo and tagline of a brand. It will surely attract your interest. So when you will notice, you will enquire and half of the promotional task finishes there.

Mugs

Products likes mugs and indoor usable products are for in-house promotions. Only the walk-ins inside your office will notice these products. But if you to want to take the promotions with these products at a higher scale, then you might have to distribute the printed mugs in the public on a special event of your company.

There are various types of promotional products that go viral and bring you best results. All you need is to choose a right product for promotions and contact the finest printing company like Optamark to help you will ultimate printing.

How To Market Your Business With Print Products?

Marketing should not be limited to online or offline. Both the mediums are equally imperative, if you want to target market as a whole. Personalized products have the tendency to feature your brand worth and value outloud. However, you might find a great variety of marketing products but it is equally essential to understand the right usage of these products. For most successful marketing strategies, you must have to understand various things that are included in the niche.

There are two things that have to be consistently present in every promotion product: the logo and company’s name. These are the two things that give recognition to a brand. You can use letterheads, newsletters, email footers, etc. for most conventional type of promotions. As much people will come across the colors, logo, graphics and name of your business, they will start recognizing it.

You don’t have to spend aimlessly in multiple products for printing promotions. But at the same time, you should also not leave any stone unturned to escape the effort of promotions with the products that you have selected. The logo and other graphics should be effortlessly visible on the products. For example, direct mail marketing is best served with the help of flyers and brochures. That is why while you get a flyer designed and printed, make sure it is done spectacularly. For this you need to consult a company that excels in delivering finest printing services. I would recommend Optamark as it is the best company for the respective niche.

You can also bring the creativity inside the office by getting your staff different types of products with a logo and tagline on it. This types of promotions can also influence and effect greatly on the people that walk in the office. At last, I would like to conclude by saying that printing products can greatly help your brand in promotions and it should be taken under consideration.

How Can Printing Solutions Help You With Notable Marketing?

Marketing

I have been studying this subject for a long now but it just not appears to be ending for me. Every day is uncertain and you can expect prominent changes in the niche of marketing. However, there are certain techniques that have been followed for professional marketing for years. There is only one reason for why people use old techniques, they work.

Printing solutions have always been the key approach for marketing. Do you wanna know WHY?

Imagine a group of people wearing T-shirts with same logo and quotes on it. Wouldn’t you feel curious about what those like-looking t-shirts are about? This is the first step in which printing solutions make you curious about something. This will lead you to know about what those are and eventually you will end up enquiring about the brand. This is the first approach through which printing solutions makes you fascinated about some brand or company.

Next I would like to talk to you about the canopies that are used for the promotions of some event or brand. A finely designed and printed canopy will always attract you attention and you might find yourself interested in what is being sold. This is how printing solutions makes it easier for a brand to sell a product or entice people about some event.

As I mentioned earlier, marketing is a vast niche. Printing solutions can only be a contributing part of it but these are highly result oriented. And be it any industry, large scale or small scale, every company takes advantage from printing companies in order to make them visible in the world. If you are planning to create an industry, always remember that printing solutions are the ones Optamark will always bring you maximum customers and results.

2016 Graphic Design Trends: Keep Your Eye Open For These Little Things

Graphic Design has transformed visual presentation of everything around us. Be it the endorsements or paper printing, nothing in current world is doable without graphic designing. Every year we experience colossal change in trends and all those trends set a benchmark in the industry.

When we were in year 2015, there were a lot of fascinating trends that gave us visually appealing things. But now, as we are in 2016, the graphic designing vogue has changed again.

So I would like to bring the trends of 2016 in your notice so that when you avail these services, you know what is trending in the industry:

Modern Appeal

2015 experienced vintage theme in most of the designs that were getting a launch. Now, the time has turned to see something modern yet retro. It is a very interesting amalgam of both and the designs are doing great among buyers. People are opting for modern appeal for their products and endorsements. You can find the modern retro look on apparels as well.

Bright And Bold

Colors play a very important role in graphic designing. We usually see that every year is painted with different color schemes. 2016 is welcoming bright and bold hues for every kind of designing. Be it the online stuff or the presentation of day to day usable stuff; expect some brightness and boldness in your purchases.

Bye-Bye Simplicity

The modern is never simple. In past year, the world has seen a lot of simple and classic design craft. But for how long should we sway with the same trends? Now is the time to change and the change is complex designs. You will fall in love with the kind of graphics that are launching in the market in 2016.

Optamark began its journey as a simple print solution provider. Change is always good and you must check out the appealing conversions that our graphic industry is experiencing.

Website Optimization: Tricks of the Trade for Local Businesses

Starting a new business online brings several complexities along with. We spend most of our time worrying about whether or not the business will be a success. We will all agree on the fact that World Wide Web has completely transformed our lives. That is why we all feel the need to be a part of it in order to increase our share of trading.

Apart from creating a website, next step that is mandatory is that you also need to optimize the website. These are the simple tricks to gain visibility among buyers. So what are some of the common techniques for website optimization, let’s see:

  • It is recommended to sign up with Google plus. This will not only commute you to the community of likeminded people but also increase your audience. Also with the help of this platform, customers can get to know about your detailed address, map location and directions. This will also help you in
  • To be more popular among users, another sure shot method is to by linking to other websites. When a search engine finds you linked with various other web-design sites, it automatically boosts your credibility. Thus it makes you more visible to the visitors.
  • A user wants a nice well structured website when he visits your page. Thus it is important to have a well structured website and nothing chaotic. Your navigation bar must include each and every category or service that you are dealing with. It is considered as a pro point if user can easily locate what he wants at your website.
  • According to the latest trends, coordinates can also help in increasing visibility of your website. To link your location with the search engines, you can give latitude and longitude of your region. It will make the search quite specific and thus bring more business to your local business.

If you are looking for creative web designing solutions at an affordable price, Optamark is the choice.

A Comprehensive Guide For the Best Web Designing Tools of 2016

By today, web designing industry has come a long way in making unimaginable stuff possible in the industry. There was a time when the job of the designer was freakishly complex. However, with increased innovations, there are tools that have been commenced to make their work easier than before.

Well without exaggerating it any further, I would like to present some handpicked tools of 2016 that have been made professional life of the designers breathable. Let’s begin:

Protosketch

This one is a boon for iPad users. It is the best selling prototype app that has steal every eye from the world of designing. Since we know that people are giving up designing with Photoshop and choosing real time designing such as designing on the browser, the prototype tools have become hottest selling units online. This tool gives you the provision to prototype at the initials of your design or you can simultaneously design while you prototype.

Invision

Well you might be amazed to see this name here as this one is not new in the industry. But you can surely find the new version of Invision which has got rich assortment of features and offer various options. Some of these features include: free mobile testing, emojis and Dribble integration.

Wire Flow

This has always been such a pain to watch the framework as it was only accessible through computer screens. Wire Flow has got the solutions for all your needs. Now you can view the framework easily on the screen of your mobile or tablet.

Wagtail

So lastly we are at the design tool known as Wagtail. This tool is completely like a CMS. So regardless of where the content design is needed, you can simply use the tool. This one also comes with a brilliant feature called Streamfield so that you can customize tools however you like.

However, we at Optamark are greatly in touch of all the necessary tools and provide finest web development services to our clients.

Know The Facts About Business Blogging

Having online space for your business? Then you must be very well aware of the competition and the measure that are mandatory for you to survive in the market. However blogging is not a new term but it is indeed very effective for business marketing perspective. It is all about keeping your audience entertained and engaged with your services and products and launching new ones. Having a blog will bring traffic to your website when you can easily launch new stuff and drag visitor’s attention towards your offerings. So you believe it or not, your business needs a blog if you want to make more sales than your competitors.

Here are some great facts about business blogging that you need to know:

    • It’s all about customer satisfaction. People spend long hours in order to collect information about the product they are buying. So the only way to satisfy customers is via words. The content has to be so enticing that people get trailed towards buying your products. Such is the command of words that once you convince the buyer, you can expect great sales. If you think that having a blog page on your website is a waste than you definitely need to brush your logics and understand the facts.

Competition in the market is increasing with every passing second. It has been noted that 80% of the sellers that are doing great in the market are getting sales from their blogs. You must think about it.

  • Blogging is more like building brands and building trust among customers. So if you see your business to rise and shine in coming time, why don’t you just start building brand from now only.

Blogging is a very certain marketing tool that has helped many businesses to boost their sales. If you haven’t added a blog page yet in your website than I recommend making suitable changes before some other brand steal the market. At Optamark, we strive for excellence because our main aim is to ensure that our end customers are satisfied and they are contented with what we have to offer.

5 Shades Of Influential Business Marketing (Optamark)

As much as you want your business to do well among the competitors, the more marketing strategies will call you towards them. Marketing- a subject that has grown its lengths and breadths to a massive scale and with every passing moment, we happen to welcome new things. Considering the ever-admired strategies of marketing, there are certain things that have always been a rising sun in the niche. Let’s take a look at 5 Shades of influential marketing:

Printing Solutions

Well, as far as I have studied, printing solutions never went out of vogue. These are budget friendly marketing tactics that are followed by every large and small scale industry. This niche has been branched into major sub categories. It is inevitably the first marketing choice of every entrepreneur.

Search Engine Optimization

As we go deep in the marketing online, SEO is something that has become a sole means of survival. These are some set of strategies that are to be followed to attain maximum visibility among the customers.

Content Marketing

This one has recently got major acceptance in the industry. There was a time when people never focused on content marketing. But lately it appears that nothing in this world is possible without content marketing.

Social Media

As social media in current world has received gigantic acceptance, this one has also worked spectacularly in raising the bar of every business enterprise. This one can give unbelievable results to all the brands that follow its strategies acutely.

Events and Launches

Events and launches is one of the conventional ways to promote a product or newly launched business. This strategy can never go out of run.

You can refer Optamark Solutions if you want to avail finest services in commercial marketing.

Most Preeminent Strategies For Business’s Promotional Endeavors

Product promotion is a mandatory task for spreading awareness and inveigling customers. Soon before you make the outline of your newbie online business, it is essential to take care of the marketing strategies. Online marketing is remotely different from the conventional kind. This varies from company to company as some of them thinks a single strategy is enough to give them needed exposure.

On the other hand, there are companies that believe in opting as many ways as possible to lift their business aloft. Many of us are also unaware of the strategies that actually work. So this is what our article of today is based on. Take a sneak peek in the most preeminent promotional strategies for your business:

Social Media

Social Media has however turned to be the fundamental way to promote business. You have got a gamut of fine options comprising Facebook, Twitter, Google+, etc. People use these platforms quite a lot these days and so it is effective to sell products here as these websites gives you plenty of exposure.

Mail Order Promotions

For all kind of online involvements, you need an e-mail id that can help you in signing in everywhere. Mail order promotions refer to direct sending the promotional content to the email id of the recipient. This also works wonder.

Brand Promotional Gifts

For brand promotion, gift sounds like a brilliant idea. You can have great promotional products been gifted to the customers. You can spread the news about the possibility of winning gifts on availing your services.

Customer Referral Incentive Programs

You must have seen websites offering incentives to the people who refer their brand to their friends and fellows. This promotional strategy is trending the most and bringing a lot of business to the businesses.

Optamark can give you best promotional services that can help your business rise and shine.

Scale new heights and success with Optamark

Business is all about introducing the ‘right’ product at the right moment and for the right customers. Apart from this, the other critical area for gaining attention and developing the ‘brand’ value is marketing and promotional of the product. The need for an appropriate business strategy and commercialization strategy is venturing deeply into the market, which gives the benefit of building a large pool of customers. Optamark, which began as a printing boutique three decades ago, today transformed into a matured one-stop solution provider for all the marketing needs of industry. That includes any industry.

Optamark uses cutting-edge technology to promote the product. The success behind every story is the creative team that functions as a ‘team’ that collect latest news, updates, and creative ideas to market the product with the least capital involved. That’s right! Optamark offers innovative solutions that are happening, captivating, and least expensive of all. The reason is the use of the technology available in our hands. We are a one-stop solution for all your marketing needs. We collect data about the product, the business strategy of the company, and develop a marketing solution that is effective in every way.

Building a successful brand value is important for a company that is new in the market. We provide you the opportunity to utilize the creative solutions that we offer to market, promote and sell your product to the maximum customers. The secret of our success is the intelligent approach towards your requirement. Our solutions include data analysis, developing promotional products, web design and development, strategy planning and marketing, Bizhub solutions, and logistics. We have everything that you need. Request a quote today to begin the process that will build a strong foundation for your company. Let us help you in helping your business scale new heights and taste the sip of success.

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Make Optamark Apart of Your Growth

Are you new a company? Do you have less capital to market your product? If so, then we can help you. Yes, Optamark is a one-stop solution for all your needs. The success of your business is dependent on how well you are marketing your product. Marketing involves capital, and if it is a constraint for you, then we can offer you all the support you require in creating the ‘brand’ value.

The story

Optamark began its journey as a simple print solution provider. However, the quick changing marketing scenarios and availability of new technologies helped us venture deep into marketing and strategy, using all the technologies currently available. The best part of the entire system is the plan that we provide you according to your needs. Yes! You heard it correctly. We chart the course of action after collecting information related to your product, the goal of your company, the targeted audience, and location (if any).

The plan

We believe it is important for any business to build a brand value ahead before creating a marketing strategy. The date we collect from you gives us, the creative team of professionals to look at pioneering ideas that transform the conventional marketing or promotional activities. The engagement of the ideas together with the use of technology helps us give you a platform that is within your means and at the same time fulfills the requirement.

Create history

Come! Inquire today about the price to learn more about the ideas that we present according to your business goal. If you are falling short of ideas and budget, do not take a back step, reach us immediately and let us work in sequential to develop a marketing strategy that will help you setup a platform that will kickstart your business within a short time.

Come Lets Grow Together!

Building a brand is equally important as that of creating innovative and quality products. With the requirements changing at a faster pace than expected, companies are thriving to provide the best product at an affordable price. However, many businesses fail to achieve the success due to lack of business strategies. Not only building a great product is important but also promoting it in a productive manner is equally essential. Marketing the product makes it reach the vibrant audiences of the society, giving an opportunity for the buyers to consider the new product.

Optamark excels in the field of promotional activities. We understand the requirement of building the brand and thereby acquiring the needed customer base. We help you identify the approach required for marketing the product by combining the product value, budget, timeline, and marketing objective. The best part of the entire process is the one-stop solution offered by us. We offer a wide variety of solutions to suit the different needs of the industries. It includes brand development, graphic design, copywriting services, direct marketing, hosting campaigns, data analysis, public relations, and building promotional products. As every industry is different with varying budgets for the promotional activity, our team at Optamark makes it a point to fulfill the task within the prescribed limitations. Thanks to the cutting edge technology and creative minds working behind the scenes.

Promoting a product and building brand value requires an innovative approach to ensure that the product from the company reaches the certain audience. Be it website building, Bizhub development, marketing, or one-stop print solutions, Optamark fulfills every need of your requirement. We support you grow and succeed in the hostile market, thereby moving together towards the common goal – success and achievement.

If you are looking for creative marketing solutions at an affordable price, Optamark is the choice. Request a quote today!

Invent and Reinvent Yourself with Optamark

The importance of business is providing customers with unique, innovative, and productive goods/solutions. Creating the ‘brand’ value and image of a company requires time and marketing solutions that help in logistics. Promotional goods are an excellent way to let know about the new product or business in the market. However, a careful approach is necessary during the initial stage of planning. At Optamark, we provide you all the facilities and solutions that pose as a foundation for your future growth.

Creating promotional products

Promotional products are not just any other products. They send a message to the audience about your company and the product that you intend to sell. Therefore, it is vital to think creatively and use all the available source to reach to the audience. Optamark, which began as a printing solution provider, today is the one-stop service provider for all the marketing, strategy, brand development, and logistics answers. We create promotional products that speak on behalf of your company. We collect the needed information such as the product itself, the targeted audience, their age group, location (if any), and the future goal of the company. We club all the information to arrive at an innovative idea of a strategy that will help you build the ‘brand’ image in the competitive market.

Create your identity

Optamark understands your requirement and assists in the entire phase of creating the ‘perfect’ strategy. Flourish your business and create a mark in the market by reaching out to the customers. Let us show you the way towards success by designing a platform that works best for your company. The creative team at Optamark invents new ideas, as the requirement is unique to every industry. They work as a ‘team’ and ensure that you have everything that forms a base for all your future needs.

The Ingredients Of Success For Online Business

When you are looking to develop a website, you have to be sure that you are sticking to the basics. There are a lot of different things which you need to bear in mind so that you can maximize the kind of benefits which you can reap.

At Optamark, the focus is always upon building a website which can serve your need in an apt manner. You will have to be sure that your website is fully functional and it can serve the purpose, procure clients, put a great impression and do a lot more.

It isn’t easy and with the rising level of competitions, it is getting even harder, but in the end, it is worth it. At Optamark, we not only develop websites, but we also specialize in web designing services as well. This is why we are looking to offer some of the best services that are designed to make a difference.

Research and design

One of our key specialties is the way we are ready to carry out an extensive research for our clients. We make it a point to thoroughly study about the different aspects of a project and then implement the designs accordingly. For those websites that are not fully functional, the clients will not be able to get their dividends from it.

This is why Optamark always strives to offer nothing but the best. Our staffs have been trained to keep an eye on all the latest releases and news and we implement the trending ideas and designs to give you the best of what is available.

So, check out our service list and pick whatsoever seems to be the best choice for you. A right choice, our guidance and the best products will surely take you to the pinnacle of success.

The Tips To Buy The Best Printing Products

When you are looking to buy some of the best printing products, you will of course need some sort of instructions to adhere to. Here are the key tips which we want you to know to ensure that you can buy some of the best printing products for your personal and/or professional use.

The purpose at hand

Of course, the very first thing which you need to do is define the key purpose at hand. The need for your printing product would depend upon whether you are looking to put it too personal use or professional use. When your need is professional, you should outline the type of products you are looking for. Even for personal uses, you should have a specific idea of the kind of stuff which you need.

The target market

The target niche holds a lot of importance too. You should check out the kind of market you are targeting. The kind of print products which you need depend largely upon the market that you are catering to. At Optamark, we have some of the widest type of printing products which you can choose. So, research your target niche and find out the kind of products which are likely to suit best. Choose them accordingly.

The budgeting issues

If you have a budget at hand, you need to be mindful of that too. One of the common mistakes which a lot of people make is that they end up choosing a product merely on the basis of budget. This is a flawed strategy and you need to ensure that you are choosing apt printing products which offer you the blend of quality and price.

With these tips in mind, it should be easy to find the best kind of printing products.

The Ultimate Guide To Smart Marketing

If you want to push your firm to the top, you will need to engage in the right form of marketing. There are so many different methods of choosing to market your products, but the competition is really fierce and intense. This is the reason; you need to look at some of the best possible ways by which you can market your firm.

Optamark is one of the ace agencies that have been working really hard to help you get the most out of digital marketing. If you too are looking for some key concepts which can push your firm to the top, here are the key factors you need to take into consideration.

Setting an online base

With the internet kicking in stronger than ever, it has become really important to set the right online base and then work accordingly. With the right services by Optamark, you can ensure that you will be able to set the right target base and spread your business in an apt manner.

Promotion

The key to marketing lies in promotion. You will have to be sure that you are engaging in the right kind of promotion. With so many different printing products which are available in the market, you can use them to impress your customers. Optamark specializes in the field of promotional print products and we can help you impress your end market with the best set of products.

So, the next time you want to come up with a business plan to impress your target market and reap in good profits, you know where to go. We cans make things happen for you and we have helped a lot of clients reach to the top of ranks as well. So, choose our services and cherish the benefits.

The Guide To Buying The Best Printing Products

Do you have any kind of experience when it comes to buying printing products? There are a plethora of different options to pick from. The idea is to ensure that you can spot the best products which will serve your need in an apt manner. Here are the top things which you need to do.

Define your needs

Rather than looking at what the company is offering, you need to specify your own needs in an apt manner. When you put your needs clearly, it will allow you to narrow down the selection and look at the printing stuff which will serve your purpose in an apt manner.

Budget constraints

We may all have a specific budget bracket which we need to adhere to. This makes it important to get a clear picture of what your budget constraint is. Based upon the budget limitations, you can then choose what seems to be apt for your choices.

The quality

There is no doubt that quality will always play a crucial role when you are buying printing products. Never indulge in the mistake of buying inferior quality of products as they will not serve your need at all. If you are buying printing products for professional purpose and to promote your business, the concern for quality is even higher. Make sure that you opt for brands like Optamark where we ensure that quality will never be compromised.

These are the key points which you should keep in mind prior to opting for the best printing products. At Optamark, we will give you plenty of choices to pick from and so you should make it a point to explore the different options and then look for what seems to excite you the most. We are sure that everyone will be able to find something which will serve their purpose.

Going Global – The New Business Mantra

Your business firm needs to be thoroughly marketed as this will aid in smoother progress. When you are on the lookout for finding some of the best ways to promote your firm in an apt manner, one of the possible strategies is to target the online market.

These days, online marketing has slowly become the need of the hour. There are so many different firms who have been trying to target their online base as it allows them to expand the total customer base which they are targeting.

Opening an online business would need the right support when it comes to web development and design. One of the best ways to target the online crowd is to opt for both design and development services. At Optamark, you will find some of the best state of the art developers and designers who are well equipped to do the job. They make it a point to thoroughly assess your needs and requirements and based upon the details; they will help you set up your own website.

Once the site is up and running, you need to work upon the kind of promotion which you are doing, the promotional aspect and marketing strategies become the need of the hour. You will have to cautiously take out time to analyze if the marketing methods are any good.

With the best printing products that can work as promotional stuff, you can get the word across. This will allow you to make the most out of your need to go global. Once again, Optamark prides itself on the kind of marketing product which it sells. So, feel free to take a look at all the different marketing materials, the promotional products and the web development services as well.

We help businesses go global and we can help you too!

The Top Marketing Strategy To Adhere To

When it comes to your business, you will have to invest the right amount of marketing efforts. It is important to market your business in an apt manner because your inability to do so can hurt the overall growth of your business significantly. The idea is to come up with the right marketing strategies which could help your business reach new heights.

One of the effective ways which can be used has to be promotional products. There are a lot of companies that have been working to manufacture promotional products and they have been doing a great work. If you take a look at Optamark and the kind of success it has managed to achieve, you will be impressed by it.

We are one of the top rated companies that has been offering some of the best promotional products. We have a great track record to prove our expertise. When manufacturing promotional products for your printing needs, we make it a point to adhere to the best quality standard. This helps us in being sure that we can retain our clients and offer them cent percent customer satisfaction as well.

With the best promotional products, a lot of firms will be able to send out the right message and this in turn helps them in being sure of they can promote their firm in an apt manner. It is extremely important to be sure of the kind of marketing and promotion activities which you are engaging in because the lack of promotion could be detrimental for the firm. This is because of the extensive amount of competition.

So, watch out for what looks to be the best promotional products for your use and avail it to ensure that your firm too could climb greater heights and do a stupendous business as well.

Picking The Best Printing Solutions

The demand for printing products has gone up considerably. There are various companies that are in need of some of the best promotional printing products which could be used to send the message to their customers.

At Optamark, you can rest assured that the products which you will find are going to be of the best possible quality and this is sure to help them in the long run. We aspire to become one of the top companies which will satiate all your printing needs under one roof.

What makes us the leader?

We have worked with a lot of clients and that too across different verticals. This exposure has given us the right insight which allowed us to come up with some of the best idea that can reap the right results for our clients. With this approach; we have managed to deliver services that have been par excellence.

Further, we are aware that the market is price sensitive. This is why we stick to the right price guidelines because we believe in charging the right price for ensuring that you can get the best output in exchange of it.

The blend of quality and price makes us one of the top names in the industry. You can also take a look at our track record and the reviews to gauge how good we have been at the job we do. The overall work which we have done so far has brought us in the good news and this is why we are looking to capitalize on it even more.

So, make sure to check out the different details at our store and then watch out the ones which you can avail too. The right decisions can sometimes make all the difference in the fate of your firm. So, take the right decision today.

The Art Of Picking The Best Promotional Products

There are so many promotional products which are available, but you need to meticulously understand which are the best ones that you need to pick. There are plenty of choices at hand, but when it comes to buying promotional products, you will have to keep quite a lot of different points in mind. Let us see what they are.

The quality of products

When you are looking to buy promotional products, the quality becomes extremely important. This is because the better the quality, the higher will be the output. The main aim of promotional products is to act like efficient marketing and when these products do not adhere to the right quality standards, it sends out a wrong message.

The theme of the products

The next thing which you need to keep in mind has to be the kind of theme which the products have. The different promotional products can vary in theme. Based upon the kind of marketing you are carrying out, the theme of your business, and the kind of services you offer and related points, you then need to settle with the right theme which needs to be picked.

The budget details

We all have a budget to adhere to. There is no point spending moiré than what your budget permits. This is why you need to keep an eye on the details of the budget and look out for what seems to be apt. Once you have made a rough chart of your budget, you then need to look for the promotional products accordingly. Like we have said before, do not compromise on quality when you are buying promotional products.

At Optamark, you can fund some of the bets promotional products which are sure to serve your need in an apt manner.

The Tricks To Success For Online Firm

When you have set up an online business, there are plenty of things to take care of. First and foremost, you will need to work upon your business design. The website which you have assumes gargantuan importance. This is why it becomes even more crucial to analyze how effectively you can develop a website.

Unless you have technical proficiency, you should not rush through the whole ordeal of designing a website. Seek professional help if needed and then work upon the ways by which you can have the site up and running.

Once the development aspect is done, you then need to focus upon the designing work. The type of design which you need is important too. The best professional designers are the ones who can study your business in detail and then come up with some of the best ideas which in turn can help you attract more visitors.

Finally, you have to be sure that you are putting in the right kind of efforts when it comes to promotion. The promotion which your site engages in assumes gargantuan importance. So, you should carefully spend some time looking for ways by which you could promote the content and thereby attract a lot more leads as well.

What Do We Do?

At Optamark, we pride ourselves on offering the best solutions which have been tailored for your use. We specialize in offering the best web development and design solutions along with promotional products and printing needs. If you take a look at all the designs, you will be amazed at the kind of impeccable quality which we offer.

All those who have availed our services have managed to be extremely happy and satisfied with the performance and product quality. Make it a point to avail our services and watch your business grow!

The Importance Of Promotional Products

There are a lot of business firms who invest heavily when it comes to promotional products. Have you ever wondered the need to do so? Why is it that so many firms are willing to put in major money for the sake of promoting their content in such a hard hitting manner? The answer lies in efficient marketing and management.

At Optamark, we strive to offer the best promotional products that have the power to actually take your firm to a new pedestal. If you are looking for ways by which you could push your firms to newer heights and you want to promote it in a way that your potential customers could gain a larger picture of how you’re the best firm for them, seek our services.

When you are opting for promotional products, you need to ensure that the quality of these products should be top notch. When you manage to keep the quality intact, it will send out the right message and so you should make it a point to take a look at the different ways by which your promotional products can help you stay at the top of your business.

Products that speak for themselves

The promotional products that Optamark sells aren’t your regular run of the mill stuff. We pride ourselves on offering some of the most innovative designs and the products have been tailored in the finest manner. This will allow you to make the most out of your need to take your business to a larger mass and thereby reach a great audience too.

When it comes to promotional products, we have a lot of different designs and styles of products which mean that even if you are looking for something radically different, you are likely to find something which shall suit your need and budget in the right manner.

The Accolades To Cherish For Optamark

Back in 2011, when Tarang Gosalia came up with the idea of a new start-up, he had no idea that he would be able to witness such a major and prolific growth in his business. He started with an investment of $4000 to make a new firm called Optamark. The main driving aim behind this new firm was to deliver the finest digital printing solutions along with promotional print products in a cost effective and timely manner. They focused on both small and large business and had the aim to remove some of the core bottlenecks which the digital printing industry often faces.

In a span of a few years, the growth which Optamark has seen has been quite spectacular and phenomenal. The annual revenue has shot up from $60k in 2011 to over $3 million in 2014. The company now has more than 400 clients and they are looking to expand both their business as well as the clients even further.

Recently, Optamark got listed at the 223rd spot in the 5000 fastest growing private companies in US. This is a proof of how commendable our track has been. It is news like these which give us the impetus to further expand the good work which we have been doing and take our growth to a new chapter.

Despite witnessing such huge growth, Optamark currently has 30 employees with 20 of them in Boston and 10 in India. With its offices spanning two different continents, the idea is to procure the best resources and manpower and offer optimized output which in turns helps the business in succeeding in an apt manner.

We are hopeful of adding more employees so that they could handle the increasing work load and service needs. The company believes in passionately following its core principles and mission which has brought it so far.

The Key To Success In Online Business

Are you looking to really improve your business presence? It is important for almost all businesses to go online these days because it opens up a new world of opportunities for them. If you too are wondering what would be the steps to be followed for the sake of starting your online business, here are the key steps which you need to keep in mind.

Develop a website

The first and foremost thing which needs to be done is that you must have a website. The development of website will entail the right thought process because not only does it needs to be so designed that it can offer you the right technical framework and support, but at the same time, it needs to be fully functional and should come with the right navigation too.

The attractive design

Merely having a fully functional website is not enough because you must work on the kind of web design you have as well. At Optamark, we have specialized web designers who take care of the intricate details of the way a web layout should be planned and they can offer the most creative and appealing web designs which is sure to serve your need.

The right promotion

The next thing which you need to do is be sure that you are carrying out the right kind of promotion as well. No business can make it big unless you know how to promote your products. Optamark has some of the finest range of promotional products which will be of use. Feel free to use these products and it will bring the right set of difference.

These are the top steps which must be implemented in order to be sure that you too can venture in the online world of business and make it large. So, try these steps today.

Business Strategies For Improvement

As a business, you must always be on the lookout for strategies that could actually push your firm to newer heights. Are you always trying to come up with some amazing business ideas which could jazz the way your firm makes profits? It might not be the easiest thing to do because there are so many key factors which need to be taken into consideration. At the top of that, it is really hard to battle the competition which exists in the market.

So, Optamark makes use of its knowledge, proficiency and expertise in order to be sure that it could help its clients understand the way business operates. With our expert team ready to assist you, your business will be able to get the complete makeover which is needed in order to thrive in the world of online business.

Apart from this, we also offer some of the best promotional products which will allow you to showcase your products and thereby market your services in an apt manner too. If you really want to thrive in your world of business, you will have to be very sure about the kind of marketing efforts you are engaging in. With our finest products and the right promotional ideas and services, you will be able to impress your clients and even procure more of them.

So, if you are looking to expand your business and tap the true potential in the market, make it a point to avail our excellent services as it is sure to make a difference. We have a proven track record of success and the sheer blend of experience and expertise makes us the best in the business.

So, it is time to turn your dream of making your business successful come true. Feel free to ask us for a quote.

Pushing Your Online Presence

Are you tired of your lackluster sales numbers? Do you want to really push your business to the top and see the sales numbers climb? Here is your big chance to make it happen. At Optamark, we specialize in offering some of the best services that could truly help your business make a mark.

In today’s times of online business, it has become extremely important to develop a strong online presence. This is why you will need to build a website which should load smoothly and must be packed with the right features. Not only this, it needs to come with a catchy and captivating design as well.

What do we have to offer?

At Optamark, you will find some of the best developers and designers at work. They will take your business idea and give you one of the best websites which will be tailored as per your need. They make use of an excellent framework and your website will be packed with the right features. All those who are on the lookout for some of the best services which could truly bring the right change in the business should make it a point to explore

what Optamark has to offer.

We offer a complete package ranging from web development to even web design and marketing and promotional products as well. We are your one stop solution which will offer the best services that you have been looking for. With the right kind of output, we can breathe a new life into your firm and this will allow your business to expand further and thereby get the best set of results as well.

So, if you want to expand the online presence of your firm, watch out for the innumerable ways by which you can avail the services of Optamark and make things work for your firm.

What Makes Optamark The Popular Choice?

Optamark is one of the top names when it comes to offering a complete package pertaining to online business. We have been serving a plethora of clients ranging from web development to web design and even their printing needs and marketing services as well.

What do we have to offer?

At Optamark, we have a wide range of different services to offer. Our solutions include web design and development services. Apart from designing your site in an apt manner and developing it with the implementation of apt technical proficiency, we also specialize in offering business hub solution and strategy marketing services too.

Having been in the industry for long, we know what it takes to climb to the top. We will implement some of the finest marketing strategies which can have a positive impact on your firm and thereby help you climb to the top.

Apart from this, we also specialize in a wide range of different products too. So, make it a point to look at the array of products which we have to offer and based upon those, you can come to the right decision regarding what are the products and/or services which you are looking to avail.

If your focus is to improve the scope for online business and you want to promote your brand and make it count, the best thing to do is to be sure that you are opting for the finest promotional products which can be of help. With the right set of products, you will be able to make a difference to your sales number.

One of the golden rules which you need to adhere is that you should never compromise with quality because inferior quality of products will lead to negative reviews and hamper the growth of your business in the long run.

Why Do You Need To Promote Your Online Business?

Marketing and promotion seem to have taken an altogether new dimension. One can easily find some of the best businesses investing huge amount of money simply to ensure that they can carve a big identity of their own. This is exactly where Optamark comes into play.

We have been in this industry for a long time and this has helped us be sure that we can work on the brand image of our clients and our promotional products can give them an upper edge too. After thoroughly researching the industry, we have come to the conclusion that promotion and marketing is crucial for the success of nay firm. Here are two of the top work principles which help us achieve the zenith of success.

Promotional Products Can’t Compromise With Quality

While no service could afford to compromise with quality, but when it comes to promotional products, the stakes are even higher. As the main aim of a promotional product is to ensure that you can really sell your business and create a niche, people are going to analyze it a lot more meticulously.

So, at Optamark, we take utmost care to design promotional products which bear our hallmark of excellence.

Designed With A Difference

The promotional products need to be so that it stands out. If you have mundane design of promotional products, they will not be able to impress your clients. As the aim of promotional products is to help people know about the power of the brand, we take the work very seriously and offer the best products which will help our clients.

These are two of our core principles at Optamark which has helped us specialize in different types of promotional products. You will find amazing variety at Optamark and so feel free to explore the details.

Setting The Right Foundation In The Field Of Online Business

In the competitive world of online business, it can be really hard to stand out. There are so many things which you need to measure and analyze that it often gets hard to manage everything. This is why you may need the right professional help which can assist you in different steps of setting your business. Let us take a look at how Optamark can help you out.

Planning The Vision

When you are setting up an online business, the first and foremost thing which you need to do is make sure that you have a vision you can stick to. You need to decide what line of field you will be approaching and then you have to carve an identity for you. This is where branding and web development comes into picture. We offer both these services.

We have some of the finest developers on board who can go through the different intricate details pertaining to your business idea and can give you the best website with an appealing design. When you have followed these points, you need to focus on the identity of the brand. Make sure that your brand has an image which can make it stand out from the rest.

You need to ensure that your brand looks powerful enough that it can captivate the attention of the customers. We have some of the best promotional printing products and we also design brochures flyers, visiting cards and more. With these products, it will be a lot easier for you to handle the different details pertaining to your brand identity.

At Optamark, we strive for excellence because our main aim is to ensure that our end customers are satisfied and they are contented with what we have to offer. When we have managed to deliver the finest services, we know that they will always come back to us.

The Right Help For New Business Ventures

When you are just starting in the field of online business, there are plenty of things you need to be wary of. The competition even in the field of online business is increasing every day. This is why it has become extremely important to be sure that you are choosing the best services so that you can stay at the top of the game.

What can we do for you?

At Optamark, the main focus is always upon finding the best services which can help you out. We offer a wide range of different services ranging from web development to efficient web designing, the right marketing solutions, the perfect printing solutions and direct response as well.

The set-up of your online business needs to be top notch to ensure that you can really impress your customers. Until and unless you have managed to develop the website thoroughly, how will you succeed in being sure that you will be able to project the perfect impression? This is why you should hire the best professionals who can work on the designing and developmental aspect.

Once the key framework is ready, the need arises for printing and promotion because you need to carve an identity of your own. Once again, it is Optamark that looks to be one of the top and trending choices because we are aware of the best printing strategies. We offer a wide array of different printing products which can aid in promotion of your stuff.

So, if you are looking to promote your business and you are in need of right assistance, make it a point to choose our services and we will surely help you stand out from the rest. We can take your business to the next level with our cutting edge printing services and the best development ideas as well.

Business cards – Cost Effective Ideas to Grow Your Business

The business card is the very much helpful way to promote your product and create awareness about the services given by you to the people. The cost of effective this small piece of record is nothing effect to your business, and it is very much informative,and also it is considered as a good means of advertisements.

The business cards effectively carry the name of your company, its logo, your name and details of address with the telephone numbers and the email address. It serves the purpose of making the promotion of your company. The receiver gets an impression of your company and may contact you in the future for his requirement.

Only perfect designer can create a beautiful design of the business card, which is printed using most recent printing machines to make a high quality business card. You are able to serve the purpose of promotion of your business through a modest investment in business card printing.

Planning, designing and having your cards printed.

For your business card to be the marketing tool it should be, there are a few things you must take into consideration when planning and designing your cards.

  • Get professional quality business cards printed for you. Make sure, you could print them on your laser jet and cut them with scissors. You’ll get what you pay for and worse than that, people will question whether they can trust you with their business if it seems you can’t afford to print full color business cards.
  • Pay attention to the finer details on your card. A logo is important, so invest some time and effort in the design of your logo to make it stand out in the crowd.
  • Be proactive and keep your information up to date. If any of your contact or other information has changed, you will appear to be disorganized when you have to scratch out and write new information on your card, so throw away those cards and have new, up to date ones printed.
  • Use color and images for impact and good design principles to make your business card pleasing and easy to read.
  • If possible, hire a graphic designer to help you. They are professional and know what works and what doesn’t.
  • Your company name or your title tells someone what you have to offer. If it doesn’t, add any words to explain what you do. Showing what you do makes you stand out. Let everyone who sees your card know what services you provide.

Nowadays, people are attending many seminars, fairs, meeting and so on to discover the way to build up the business. An elegant business card is able to draw the attention of the recipient and there is every chance that it would be preserved for future reference.

Beating the Competitors Using Non-Conventional Marketing Tactics

There are a variety of advertisements out there that the potential clients just block out of their way. This implies that most showcasing battles are only a visual type of background noise individuals instinctually disregard. Diversity matters a lot. Having a diverse scope is something that gives you an edge above your rivals. You need to figure out how to emerge and grab the consideration of a bored gathering of people. Bigger organizations have huge publicizing spending plans that permit them to surge the media and Internet. You don’t have that extravagance; however you do have another point of preference. You may have less target client base, yet you additionally have a closer association with them. You realize what your clients need and what is essential to them. Your organization should have that skill to push the marketing schemes upon the clients. It is wise to strategize accordingly to get out something out-of-the-box. The motivation behind an eccentric showcasing procedure is to grab the consideration of your potential clients through astonishment. Yet, if your cause bothers rather than wonderfully astonishes, it will push potential clients away. That is the reason utilizing your insight into your group is so key when building your battle. It is essential to keep up the track of the rival marketing units along side. One needs to know the market trends, customer demand as well as rival strategy. In should be an all-round effort. That is how when you look into each and every aspect, you get to know the main streams and you work on your strategy accordingly. To give a streamlined proportion to your own plan and ideas you must hold it parallel to the counter plan that will help you initiate a better quality and thus bring out an extraordinary strategy with an edge over the others

Something else you ought to stay away from is letting the marketing strategy overpower your image. It’s simple to concoct a critical commercial, execute it well, and afterward have clients recollect the notice however not the organization that made it. Promoting works best when there’s an unmistakable association between the substance of the commercial and the item you’re attempting to offer. Along these lines, the substance of the notice builds your image’s quality. In light of those notices, you ought to realize that there are no standard unpredictable advertising methodologies; if something is standard, it’s not capricious. Yet, a few techniques are a decent beginning stage toward building a whimsical showcasing arrangement. Rival milestones are an awesome spot to promote in light of the fact that individuals see them consistently. One approach to truly emerge is to utilize these regular central focuses to get your image’s message out. The underscored quality of the services showcases a great deal of positive consideration from the counter company. The way to doing this privilege is to guarantee that the commercial doesn’t affront your potential clients. Thus, it might be insightful to dodge milestones that have critical social or neighborhood importance.

Optamark Approved As Disadvantaged Business Enterprise (DBE) / Womens Owned Business Enterprise (WBE) / Minority Business Enterprise (MBE)

Having a highly regarded and well known DBE/MBE/ WBE organization like Optamark listed in your proposals may give you a competitive edge in your contract negotiations. In any event, all levels of governmental bodies look favorably upon organizations that foster regular and ongoing relationships with certified MBE/WBEs and especially DBE.

Organizations using Optamark come back time and again for a number of reasons. Some other points to consider:

  • We are prompt when filing MBE/WBE-related paperwork to government agencies, thus speeding project initiation.
  • In addition, Optamark is known for filing timely and accurate monthly status reports to monitoring government agencies.
  • We do our part to protect your projects from bureaucratic snags and snafus.
  • Beyond this, we are told we deliver a higher level of service professionalism as compared to many DBE/MBE/WBE companies.
  • Government contractors and nonprofits will tell you that we go out of our way to deliver superior quality and faster turnaround.
  • We always deliver what we promise. That is why so many organizations begin by using us to fulfill their contractual requirements, and continue using us because we are a committed and responsive vendor.

Given that we have several resources who are focused on specifically working on contract/government work, our ease of communication, understanding of paperwork and processes, billing terms, and ability to have a huge product range allows you to stay focused on quickly getting orders out to a dedicated vendor without having to second guess or continue bidding to alternative vendors.

Optamark Ranks #232 in Top 500 on Inc 5000

Inc. magazine has ranked Optamark NO. 223 on its 34th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 5000.

“”It’s an incredible honor to be named to the Inc. 500 list,” said Tarang Gosalia, CEO, Optamark. “For almost four years, Optamark has experienced substantial growth which wouldn’t have happened without our dedicated staff and partners. The honor of ranking #223 overall, and ranking #4 in the State of Massachusetts alone, is recognition of the need that organizations both large and small need to have streamlined solutions for their ongoing printing needs through innovative technology solutions.”

The 2015 Inc. 5000, unveiled online at Inc.com and with the top 500 companies featured in the September issue of Inc. (available on newsstands August 18 to September 22) is the most competitive crop in the list’s history. The average company on the list achieved a mind-boggling three-year growth of 490%. The Inc. 5000’s aggregate revenue is $205 billion, generating 647,000 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000

Optamark is an online printing company that offers offset and digital printing, signage, promotional, and creative services.

Optamark is an award-winning online print business that is dedicated to providing clients a seamless integration of their printing & marketing services under one roof. Launched in 2011, Optamark aims to disrupt the $640 billion global print industry by combining the traditional print methods both offset and digital with a full range of product from printing, signage, promotional and creative. Implementing innovation to a 500 year-old market, Optamark has become one of the fastest growing full service printing & marketing agencies in United States. With offices in both the United States & India, Optamark offers global support around the clock.

Printing Technology at a whole new level

With the rising advancement the printing thoughts have boarded another skyline. The thought of 3D printing has effectively bombarded the market. This is a remarkable method for expression that draws out the things in the 3 dimensional impacts. 3-D printing is driving a tremendous unrest in the realm of configuration and innovation. All the while, it is changing the way we consider the configuration, prototyping, and assembling of pretty much everything. The new approach exploits a generally better approach to make 3-D prints. All in all, these articles are made one layer at once by intertwining powder or setting down expelled plastic. Neither one of the approaches gives anything other than simple control over an object’s shading. 3D Printing is all the more usually eluded to is the procedure of making three-dimensional articles from a filtered or advanced document. The main procedure is making a virtual configuration of the item to be delivered. If the item to be made as of now exists and a duplicate or reproduction is required, then a 3D scanner picture of the item and CAD programming is utilized to make the outline; if, notwithstanding, the article to be made is another one, then a 3D displaying system and CAD programming make the virtual configuration. The product then breaks the last model into level layers. This record is then stacked into the 3D printer which prints the item layer by layer. The 3D printing makes the article by mixing every layer together consistently without the layers being noticeable separately; the finished result is a three-dimensional item. In spite of the fact that 3D innovation more likely than not been all that much in the vision of innovation for a considerable length of time, the advancement added substance producing hardware and materials started just around the 1980s. No two 3D printers are indistinguishable; there are contrasts in the way material layers are based on upon the other to make the last protest. A few strategies include liquefying or softening material to deliver these material layers.

Uses of 3D printing stretch out to a few zones like structural planning, wrongdoing scene examinations to reproduce proof, outline representation instruction, stimulation, scientific pathology for recreating tissue and bones and so forth, social insurance & medicinal, modern, retail, assembling, individual, and numerous others. This innovation in printing was in effect broadly concentrated on by biotechnology organizations and researchers for utilization in tissue building applications which could then create body parts and organs for therapeutic needs without the requirement for a contributor or live cells. The potential outcomes in therapeutic science for 3D printing are essentially immeasurable in light of the fact that it opens an entire new line of reasoning into restorative medications for illnesses and wounds where appendages and organs of the body are squandered and can’t be supplanted. Later on, it is anticipated that the innovation of added substance assembling will affect society and change the way business is finished. In the most recent year or thereabouts, precisely this innovation now showcases. It works utilizing various inkjets that set out an item, bead by bead. These beads are in a flash cured by UV light to frame a strong. The capacity to consolidate translucent and murky inks ought to try and make it conceivable to recreate the surface appearance of numerous organic materials that are additionally semi-translucent. That’s captivating work. It will introduce another era of printing application. Also, it will make the present era of printers look completely dated in only a couple of years.

Wide Format Printing – Our new Vutek Machine

Digital Print WHITE! – EFI VUTEk GS3200 Large Format Printer​

Digitally print WHITE! To accommodate the ever changing needs of our clientele, we have expanded our printing capabilities by introducing the new VUTEK GS3200 flatbed digital printer. This 3.2 meter (120”) state-of-the-art machine enables us to print on various substrates 2” thick or less (glass, wood, tile, carpet, paper, plastics, etc.) and do so at the highest resolution in the industry. “The quality of these prints is unbelievable! And the backlit panels we’re producing are absolutely breathtaking.”

For our sporting/event clients, we have put together some amazing pieces and this machine really differentiates good quality vs breathtaking output.