While many people move mostly in a digital space, physical marketing is still important in the promotion of a brand. Small- or mid-sized businesses especially benefit from the distribution of flyers and other such promotional materials. Also, the distribution of flyers also accounts for that small portion of the population that is not on the internet, which is still around 30 million Americans.
There are few things that can match a well-designed and informative flyer. Not only can it capture members of your target market that are more difficult to find, but it can also promote your brand and business in unique and inventive ways. However, even the best-designed flyer won’t be effective without proper distribution channels.
In this article, we are going to talk about the best places you can distribute flyers to promote business. Here are some of them:
Local newspaper distributors
Even if the majority of the news is now distributed online, newspapers are still a popular choice for most people. However, taking out a full-page (or even just partial ads) can be expensive for a small business.
As such, you can go to your local newsstand and leave out your fliers, which costs nothing if you’ve built a solid relationship with your local news distributor. If you’re lucky, they might even agree to let you insert your flyer into their publications before they are sent out.
One of the easiest ways to ensure that the local economy stays strong is for local businesses to band together and form great relationships. If there is a business nearby that provides goods or services that relate to your enterprise (that do not necessarily compete), it might be good to carry flyers and pamphlets promoting each others’ businesses.
It can even be as simple as placing one of them on a corkboard in another person’s business. It doesn’t stop there, as you can put up flyers in your local coffee shops, gyms, community centers, and so on.
Go door to door and car to car
In small communities, going door to door and leaving flyers on the windshields of cars can be effective ways to raise awareness of your business. This is especially important if the business caters to homeowners and their houses. Not only would they be getting information about a beneficial new business in their area, but they would also be getting it from the most reliable source.
However, before distributing in public spaces, make sure you know the rules regarding the handing out and hanging up of flyers. Follow the rules and regulations strictly, so your business does not get a bad rap.
Whatever industry you might serve and whatever your target market might be, it is important to consider every option when it comes to marketing.
Yes, having an online presence might benefit you, but there are many instances and circumstances that require more traditional means of advertising, such as flyers and pamphlets. Keep the tips above in mind so that your business doesn’t miss out on any opportunity to gain more visibility.
If you need help designing your flyers, send us at Optamark a message. We have experience in various fields and methods of marketing as well as graphic design.