Optamark Launches Cloud Based Brand Management System

New York, NY (Oct 1, 2020) –Optamark, a cloud-based brand management tool for sourcing print, promo, digital marketing, as well as order management for promotional product professionals, announced this week that its platform will be provided access to qualified individuals and distributors looking to grow and scale their business. In the first six months, the system has seen instrumental growth with a massive user demand from those who are looking to increase their business and other opportunity areas outside of the core promotional products base.

“We have seen steady growth in the range of our products from initially adding printing, to then integrating promotional products, to then integrating apparel, but the surge we see now is a response to the vastly improved user experience at every touchpoint in the supply chain,” said Tarang Gosalia,
Optamark’s CEO. “With COVID, The need to be able to adapt effectively reselling any sort of product needs to be systematized and scalable. That’s exactly what we’re intending on doing with some of the best distributors in the market looking to ramp up their existing business.

Tarang Gosalia

Optamark’s CEO, Tarang Gosalia

Optamark’s principals said that new features such as back-office support, order processing, printing, promotional products, company storefronts, as well as a whole new range of digital marketing products and services for distributors to resell will keep a focus on both online and offline marketing Optamark’s CEO, Tarang Gosalia channels for effective business owners looking to add impact to their existing clients. “The new developments are certainly playing a role in growing our distributors’ sales and in overall growth,” said Gosalia “but it’s the end-to-end workflow experience where we’re finding the strongest response.”

In an era of being content-rich, Optamark is looking to enable its tool and empower those looking to build their existing businesses or new business as a key advantage to those they’re looking to upsell additional products and services. The product is one of a kind in being able to accommodate virtually any online and offline brand management requirement with a sleek, modern, simple, and straightforward design for the end-user.

The OptaHub (the brand management software) began as a software their team developed to power, a Manhattan-based distributorship that Gosalia founded. Making the Inc500 two consecutive years in 2015, and 2016, Gosalia quickly realize that there’s a gap between commercial printers, promotional product distributors, and agencies. The gap is the supply chain, sourcing, and the ability to be process orders with ease and adapting to our current market conditions.

Optamark recently opened a new headquarters in Connecticut to accommodate supporting ongoing users as well as franchisees that participate in their platform and system. The selection process is determined based on certain factors of your experience within the industry and your ability and interest in wanting to grow your business. Entrepreneurs are what Optamark seeks and Gosalia has been focused on bringing on quality members.


Optamark Starts Franchise Business Off With A Bang: The Artcraft Company Officially Joins Franchise

New York, NY (June 16, 2020) – Optamark, a New York-based brand management company, announces the official signing of a franchise agreement with The Artcraft Company, a Boston-based full-service solutions provider.

For over 75 years, the most demanding industries have entrusted Artcraft to efficiently execute the full spectrum of client-facing print and promo materials. Optamark’s resources and marketplace technology, coupled with Artcraft’s 40,000+ sq ft production capacity allows Optamark and its franchisees to enhance? traditional brick and mortar print shops. Optamark has created lightning-fast brand management tools to provide its users with a unique franchise opportunity that is purposely built with a “remote” working culture.

“Artcraft is a rapidly-growing distributor serving the most demanding industries and global brands,” said Optamark CEO Tarang Gosalia. “John Dumochel and his team have built Artcraft on creativity and exceeding client expectations, and we appreciate their trust in Optamark’s ability to help them continue their impressive growth. Our goal is to leverage the best practices of both Artcraft and Optamark for the benefit of the valued clients of both organizations.” Dumochel will continue to lead Artcraft, which will also remain based out of Boston, MA, with its current team in place. “There is mutual respect between Optamark and Artcraft,” said Dumochel, ”We have known each other for several years and recognize the amazing synergies our two companies share and what this collaboration could achieve.

Optamark’s financial strength, digital marketing arm, and business development tools will allow us to expand our reach with our clients and key prospects. Optamark’s ability to offer enhanced creative and digital marketing services, deeper supplier relationships, robust e-commerce and technology, and distribution capabilities will help expedite Artcraft’s timeline in reaching their goals. Optamark’s client-first and innovative approach aligns with the expanding needs of our clients and industry.” Gosalia and Dumochel are both on prior Inc500 “Fastest-Growing Private Companies”, a definitive ranking of the most influential people in the business model.

About Optamark

Optamark, based in New York, NY, is an industry-leading provider of print collateral, branded merchandise, and digital branding solutions. With an international salesforce, Optamark helps businesses of all sizes by providing innovative branding solutions priced competitively and supported by world-class technology and operational expertise.

About Artcraft

Since 1939, Artcraft continues to provide world class, innovative print and promotional product solutions to the world’s most prestigious firms.

Our client-centric strategies allow for a single source for comprehensive print programs, including corporate business cards and stationery, POD marketing collateral, diverse specialty printing, as well as exceptional promotional items and impactful campaigns. Artcraft is headquartered in Boston, MA.