5 Effective Print Marketing Materials to Utilize

Despite the rise of digital marketing in recent years, print marketing is still seen as an effective method. It’s easy to think that printed marketing materials have become obsolete due to the rise of technology, yet other forms still outperform some of the latest methods. Print marketing materials can even generate higher results compared to an online strategy. One of the reasons is that people consume information on paper differently, in which they get to focus more on what’s written and understand it on a deeper level.

If you want to implement print marketing in your business, here are five effective materials that you should utilize:

1. Business Cards

Business cards may seem invaluable, yet they have a significant impact on your marketing efforts. In fact, well-designed cards are very effective as it is one of the easiest ways to promote who you are as a company. Wherever you are, whether at an event or at a restaurant, handing out your business card to a potential client can bring plenty of opportunities for your business. This is because these cards let you connect personally that you don’t get from online marketing. Also, the more you become personal with clients, the more powerful your promotion will be.

2. Brochures & Flyers

Despite the power of online marketing, not everyone trusts what they see online, which is also the reason businesses online have strategies in place to build trust. Brochures and flyers are an effective way to gain customer trust, especially in physical spaces where people don’t have access to computers. These printed materials will help you build credibility and trust not only online, but also as customers talk about you through word of mouth.

3. Banners

Banners, such as pop-up ones or even table-stand ones, can easily catch the eyes of potential clients. They are a cost-effective marketing tool that you can place outside your building to bring awareness to your business, product, and location. On top of that, you can also use banners for your events and trade shows to introduce to passersby of what you do or offer.

4. Physical Promotional Products

Physical products for promotion, such as pens, power banks, or thumb drives are excellent ways to build and spread brand awareness. You can place your brand name and your logo on these products to be brought home with your potential clients. Make your promotional products useful, so when a potential customer uses it, they will be reminded of your brand and what you can do to help them.

5. Postcards

Similar to brochures and flyers, postcards will let you promote your brand and build engagement and trust with your customers. However, this type of printed tool targets a specific audience: those who look forward to their mail. This means that you need to dive deeper into your customer base and identify the individuals who are still relying on direct mails as a means of communication with a business.

Additionally, this material allows you to get more personal as you can send a greeting card on a holiday or a thank you message to those who have chosen to work with you.

Conclusion

With the digital world getting overly crowded, marketing through printed materials is a great way to reach your audience. The five print marketing materials mentioned are those you need to consider investing in if you want your business to grow. At the same time, keep in mind that the design of your physical marketing materials is crucial, which is why you need to find an excellent graphics company to make your printed materials stand out.

Optamark Graphics is recognized as an innovative brand management company that focuses on lasting relationships and collaboration. If you are looking for effective print materials to increase brand awareness, and ensure business growth, get in touch with us today to see how we can help!

3 Reasons Why Your Business Should Invest in Graphic Design

As a small business owner, your days are usually filled to the brim with never-ending tasks to finish, calls to be made, and concerns to be addressed. The list can just go on!

With a lot of things happening here and there, it’s easy to forget about some aspects of your marketing and digital presence, like your graphic design. For some, this may seem like something needed only after the business has expanded and become more popular. The truth is that whether you’re just a small business starting out or an established and immense corporation, graphic design matters when it comes to your success.

In the sections below, we’ll be going through some compelling reasons why you should invest in a professionally made graphic design.

1. It Helps You Create a Solid Brand Image

Along with your name and the quality of the product or service you provide, one of the things that people will remember about your brand is your logo design. This is also what people usually see first during their initial contact with your business. Considering this, hiring a graphic designer can help you achieve one that is memorable and truly representative of who you are.

Moreover, investing in professional graphic design ensures that all your graphics and images published on your website and social media pages are on-brand. Content with the same feel, voice, and style helps you solidify your brand identity and promote recognition.

2. It Helps You Make a Good Impression

More often than not, consumers don’t buy a product or service right away. They spend as much time as they need to do their research before deciding to purchase. On your end, this means that you have to do whatever it takes to nurture them.

One step to do this is to make sure that you leave a good first impression.

First-time visitors are likely to simply navigate your website and interact with your online content. To encourage them to stay or come back to get to know you more, you have to make sure that these first visits are a pleasant experience for them.

Having a professionally made website design helps you do just that. A well-designed website means having all the necessary links and buttons in the right places. It also means having important information in the most noticeable areas.

Ultimately, it means having a website that is designed according to your branding, story, and purpose.

3. It Makes You Memorable

Due to the plethora of digital content published and shared every second of every day, your small business has to be attractive and unforgettable.

Sadly, without professionally made graphics—or any graphics at all—you’ll automatically fail in the first one. And if you can’t even captivate people’s attention, how can you make your brand memorable?

If you want to stand out from competitors, it’s not enough to have better products or services—you must also surpass them when it comes to your digital marketing efforts. Craft a solid content marketing strategy and create a thoughtful yet attractive design that will go with it. These two go hand-in-hand and help you captivate more people.

Conclusion

Graphic design plays a significant role in your business’ branding and image. That said, it’s not a smart practice to simply pass this task on to a marketing assistant who’s available at the moment. Your graphic designs are what will face your consumers—and the wrong material can seriously harm your businesses’ reputation and credibility!

Considering this, it’s a smart idea to hire a professional graphic design agency to take care of this for you. They will be able to handle all your graphic needs and deliver the best quality—thus taking your business to the next level.

Are you looking for a digital agency that provides solutions for your graphic design, printing, and promotional merchandise needs? Optamark is a brand management company helping businesses across industries create a first-class branding experience. We provide full-service solutions—which means that we’ve got you covered in design and content! If you’re ready to start collaborating with us, get in touch with us today!

How to Choose a Custom Printed Box for Virtual Event Giveaways?

As every moment passes, 2,760 packages are delivered worldwide, which means approximately 16 billion packages are shipped every year. Such growing popularity of mailed gifts has made it challenging for companies to think out-of-the-box for gift ideas that need to be mailed.
The fact is that the challenge is only intensifying with virtual event gift boxes turning increasingly popular. The question arises, how can you make your business catch-the-eye then? The answer to your question is the Custom Gift Boxes.
In case you are organizing a virtual event or considering sending a holiday or thank-you gift box to your buyers, a customized gift box will help you stand out and put your company’s action better than several other parcels that appear at the recipient’s doorstep.
Custom Gift Boxes – Why?
Custom gift boxes help to add a flywheel approach to your promotional product list. One benefit of changing your package into a gift is that this creates great enthusiasm for your company that people enjoy to share, and this results in creating brand ambassadors who boom your brand’s exposure. It’s the ability to build satisfied consumers and use that same tempo to compel recognition, which helps actuate the company.
So, let’s look at why a custom box is so significant and how it can set your company apart from others.
Make Your Box a Gift!
To start with, the complete purpose you are shipping a swag box would be to either give or praise your candidates or event attendees. These days, consumers are doing their maximum shopping online; they order a box for themselves almost every day. Therefore, to make your gift sense like a gift, the easiest and best way is to make it appear like one.
Let’s illustrate it in this way. When you buy a gift and bring it to your friend’s birthday party, do you carry it in a traditional brown bag, or do you cover it in a pleasant wrapping paper, perhaps with ribbons and bows? I’m quite sure it’s the latter.
You can make your swag box a perfect gift by simply following the same procedure. Certainly, shipping gets a little bit in the way of stuff; however, you can still make shipping boxes amusing and customized. It’s the way to make your swag box seem like a gift.
Promote Excitement
Getting ready for an event? I presume the entire aim of your swag box is to make people enthusiastic about it. Or if you are only shipping out gift boxes, then the aim is to get people fascinated about your business and your brand. Well, nonetheless, it all comes down to inciting sentiments.
So, assume this. You’re going to your doorstep to grab your mail from the mailbox, and you see two stuffed parcels inside. The one you see is a regular shipping box that is likely to hold one of the many household objects you just bought online. While the other is a beautiful textured box, branded on its side with a fun phrase. It will stand out, and ironically, it won’t look like anything that you ordered.
Now, can you decide which one you’re going to open first? I know I’ll go to the second one.
Let’s take a more practical example. What if you are a user of a monthly subscription box like Birchbox or Hello Fresh? These are boxes that you are keen to get in the mail every month. The reason behind why they look so attractive is that they are made with elegant colors and branded logos.
That is the strength of the custom boxes. People are drawn to the glitzy and flashy things as consumers. As per a market research company Ipsos, 75 percent of customers are concerned about product packaging design. That’s a completely astonishing percentage, but it’s not a waste of time to concentrate on your package’s look.
Increase Brand Exposure!
Did you even know that if they can, 90 percent of customers will reuse a package box? I’m the living example of that percentage.
I attended a virtual conference recently organized by Commonsku. Sending out virtual event swag boxes to a range of registered attendees was the part of their event plan. I was among one of those lucky winners of a custom-designed box that had different promotional products included. The box was indeed beautiful and was crying to be reused. Now, it is the happy new keeper of my very expensive tea collection. Whenever I brew a new mug, it reminds me of Commonsku’s event and the unforgettable experience.
That is the strength of a custom swag box for your event or company. It’s all about making an impression that lasts. And a custom box will help you to spread the word if you are organizing a virtual event.
Just imagine-because of your custom packaging, 40 percent of customers are more likely to share pictures of your brand on social media. To increase exposure to your event in a cost-efficient way, custom packaging plays a major role. It creates something share-worthy for your already committed attendees.
Three Steps to Sending a Custom Gift Box!
So, are you willing to invest in your custom swag box, but where to start? Fortunately, the process isn’t that complex at all! However, before you start buying, it’s good to have a strategy in mind. To help get you moving in the right direction, here are a few steps.
1. Identify and Consider Your Budget
The first step to consider before making any purchase is to decide your budget. As far as customization goes, the double-edged sword of customized boxes is that there are no limits or restrictions, but like everything else, the more you do, the more costly it will become. Therefore, determining your budget will help assess how far you can go with the customization and how large you go with the box size.
Firstly, decide whether a custom box would make sense for your situation. We’ve already outlined the advantages that one can have, but there are scenarios where the budget is not wise. And that’s all right, as long as you make a good decision for your business. We recommend that at least 100 custom boxes should be ordered to be worth the price. Nevertheless, you can also buy as few as 12-15 custom boxes. In that case, a standard white box could be a decent purchase if you plan on buying just a small number.
In case you have a very broad recipient list, then custom is the path to choose. When you determine the total quantity you will need, always bear in mind that custom boxes are usually retailed in increments of a dozen.
The next step is to access the size that would work best for you. You will need to keep two things in mind while choosing the ideal size:
a. The type of products you are going to put in your custom box
b. The shipping costs.
Every brand has a different swag box, but we have a few recommendations based on our experiences. Bear in mind that the typical swag box has 2-6 products inside. We recommend going for the following three sizes:

2. Plan your Timeline
Planning properly is an extremely important consideration for shipping custom boxes, and we can’t emphasize this enough. Are you planning for an event or sending a gift for a particular holiday? Then keep in mind that you have a very crucial deadline for your custom box arrival.
If you are thinking of sending a custom box with swag items inside, then it is vital to know that the whole project takes about seven weeks from start to finish. This also comprises the boxes’ printing process, which takes about 15-25 working days or sometimes a month.
Keeping this in mind, it is advisable not to hurry when it comes to Custom boxes. The more time you spend, the better the outcome will be, and the less tension you will suffer in the end. With a decent amount of time, the procedure would be closer to perfect.
3. Create your Design-Plan
After determining the budget and planning the timeline, then comes the time for the most interesting part, the design. Certainly, it is significant to plan how you want your custom box to look like.
Don’t fuss about your lack of Photoshop skills, as you don’t have to stress the actual design process. This is what our DMG crew is here for. But considering that only you know your clients, prospects, and event attendees best, the box’s overall idea and design would be most useful from you.

  • Come up with a few bright and pleasant colors that will match your organization or event brand.
  • Utilize the innovation of the brand of your company by incorporating your logo.
  • You can come up either with a branded hashtag or expression for your gift box. This will also help in better interaction at social media as people will have a primary spot to post about your box-related content.
  • To help fund your custom box and attract sponsors, an excellent way is to open the ability to have their logos displayed on your box.

Our team will do the rest once you finally decide the appearance of your box. Our brilliant team of graphic designers will coordinate with you to build a look that portrays both your business and your event. Here’s a look at the work we did for CSTA, a customer who hired us to build their virtual event swag box strategy
Now Take your Call!
We believe most of these tips have helped boost some creativity for your gift campaign or virtual event. Swag is indeed a very effective tool to communicate with your audience, but then something that is sometimes ignored is the delivery method. Once you integrate a custom swag box into your promotional product strategy, you’ll reach one step closer to communicating well with your customers or event guests in the most intimate way possible.
Please remember that the purpose is not to let your ability to organize a successful virtual event be disrupted by a custom swag box, nor will it get in the way of any other task. And for this exact reason, our skilled team is here to guide you through the entire process. It will help develop a personalized technique that will be designed just for your organization and its objectives.

4 Types of Fonts- How to Choose Fonts for Promotional Materials

One fallacy in marketing and communication that has definitely been relegated to the past is that content is much more important than aesthetics. Current consumer practices show that this could not be further from the truth, as many people come to value the manner in which a message is presented almost as much as the message itself.
After all, a truth, poorly expressed, is a lie. Whether this expression is in the clarity of the words used or in the design of its presentation, one thing is certain: design and delivery matter.
One crucial consideration in graphic design is fonts. What fonts should I choose? How big should the text be? In this article, we will go over these questions and more so that you can make better decisions about the design surrounding your messaging.
The Four Font Families
There are four major font families, and they are characterized as follows:

  • Serif. Serif fonts include older styles, such as Times New Roman and Baskerville. They are characterized by the little tails at the end of each letter, with the belief that these little tails actually increase readability. They are often used to give a sense of formality to the body of the text.
  • Sans serif. Sans serif fonts are known for their straight lines. Verdana and Helvetica are some examples of these fonts. These days, they are growing in popularity because they are versatile and positively received. They are also regularly used as titles and headlines because of their boldness.
  • Script. Script fonts look like natural handwriting. Some of the most popular examples are Snell Roundhand and Brush. These are normally used for more creative businesses and establishments, such as coffee shops and bakeries, as they bring a sense of the familiar and casual.
  • Display. Display fonts include all those highly decorative fonts you see, and they are used very sparingly unless appropriate. Wingdings is a special example of display fonts. Other fonts of this family have seen use in horror movies and science fiction.

How to Choose a Font
Every graphic design project relies on a certain tone or mood, so the fonts and typefaces you choose should match the mood you’re trying to achieve. As such, horror fonts like Chiller wouldn’t really fit the promotions of a medical blog, but they might be appropriate for the promotions of a horror podcast.
Make sure to examine a font on its own and against the rest of your materials to make sure it’s an appropriate fit. If you are still not sure, show it to someone else and get their opinion.
Now, depending on how you intend to deliver your message, try to look at it from different angles. If it’s meant to be used for a billboard or poster, try looking at it from a distance. Does it look too bland? Is it difficult to read? Does it stand out too much?
The right font will give you satisfactory answers to all of these questions and deliver your message with ease.
Final thoughts
Whatever message you hope to deliver, and whatever industry your business is operating in, it is critical to employ good design techniques in all of your promotions and related materials. Choosing the right fonts, sizing them correctly, and positioning them well are all elements of good graphic design practices.
If you’re looking for a graphic design partner for your business so you wouldn’t have to worry about fonts at all, send us at Optamark a message. We have the expertise and experience needed to help deliver your message accurately and beautifully.

 

Graphic Design is the Future of Marketing – Here’s Why

With the growing prominence of online content and digital marketing, graphic design continues to take the internet by storm with its appeal to the general browsing public. But it also has to be said that the whole allure for visuals also dominates the offline world as well, with many street billboards becoming viral and also store packaging riding eco-friendly niches. Definitely, there’s more than meets the eye.

This article is here to let you know why investing in graphic design services for your overall business. Its versatility in different vital business components such as branding and customer acquisition is the driving force behind most big and small companies and businesses. And graphic design is also the main reason why impactful visuals are the next reality in years to come.

Why is Graphic Design The Future of Marketing?

The reason behind this perceivable future is actually due to the greater development of mobile technology and online-mediated communication. The Internet is not only a fun place to be, it has all the things we need.

To add to this, humans since birth have always been accustomed to associating colors and symbols to making decisions. Decisions and behavioral patterns then turn to opinions. It’s just how we have been hotwired to act.

The key here is to understand that content is king. We aren’t just talking about pictures but the way the text is smartly embedded in the visual. This killer visuals-text combination has always been foundational to your development since birth, and the internet is a feast for these natural senses. And online businesses actively take advantage of this.

For instance, scroll down through Facebook and see it for yourself. Small time merchants and conglomerates alike are realizing that a picture can truly paint a thousand words with much revenue and leads generated. With the tap of a button, you can find things that cater to your needs or interests. And the world continues to see this norm in its future.

Graphic Design’s Key Niches

With the landscape of business being largely visual now and in the near future, take a look into these key niches to elevate your marketing strategy and generate leads for your business:

1. Website: SEO and pay-per-click campaigns aside, making conversions from browsers to buyers is all about getting them hooked from first glance. Graphic designers usually have visual cues and certain color patterns in mind that allure certain markets or your specific niche. The pull of websites with high-quality e-commerce catalogs and impactful landing pages for example are just a few examples here.

2. Brand Identity: Who you are as a business or organization largely depends on the visual impact you have or your overall image. The right visuals paired with a striking message or slogan make graphic design hand in hand with branding or image building. This is often seen in your business logo or business cards.

3. Packaging: To get grocery shoppers to buy your product, your packaging has to nowadays be visually impactful and straightforward. They have to gravitate towards it even when they see it amongst other products. Having a strong graphic design background can greatly solidify your presence in this space.

4. Advertising: Digital marketing largely consists of building online content like blogs and informative articles. With the perfect blend of pictures and layouts, browsers and customers alike can be pulled in. Traditional T.V. advertisements and billboards are of course still largely a graphic designer’s job.

5. Social Media: As previously mentioned, Facebook is a melting pot of different visuals and content made for making a business presence felt. Other visual-centric platforms like Instagram and Twitter add to the validity and need for a strong graphic design plan.

Conclusion

With graphic design not slowing down in its propensity in the world, make sure you invest in professional services and key marketing tactics to secure your niche and rise to be a top player.

Are you in need of professional graphic design services for your business? Take the lead with us from Optamark Graphics. We have the deep industry knowledge and professional staff that can pull off your next big push for growth and marketing. Consult with us today!

5 Major Ways to Use Graphic Design for Digital Marketing

Content is a crucial aspect of digital marketing. However, visual appeal is just as important as content, and by showcasing captivating graphic designs, you can attract the attention of your target audience and convey your message effectively. To learn more about using graphic design to boost your digital marketing strategies, read the list below:

1. Invest in the right tools and resources

The key to creating an effective digital marketing strategy is by utilizing the right tools and taking advantage of the best resources. When you are armed with these, you can ensure your success with graphic design in digital marketing by reaching your target audience, expanding your reach, and enhance your sales.

To make sure that you are using the right tools, hire talented graphic designers who can help you execute your vision successfully. They have the skills, experience, and know-how to deliver your marketing strategies in the most visually appealing way possible.

2. Establish a solid brand identity

Whether online or in-store, shoppers are overwhelmed with a huge number of brands they can choose from. To stand out from the shelves and get your business noticed by the consumers, make sure to establish a solid brand identity and graphic design that helps you become distinctive from your competitors.

Get started by creating a logo and choosing a color scheme that expresses your marketing messages consistently. With an established brand identity, you can raise your brand awareness and recognition among the public and connect with your target market.

3. Utilize color theory

The colors you use in your product packaging, website, ads, logo, and other marketing tools and strategies affect your sales more than you realize. Be sure to understand the role of colors in psychology and the purchasing decisions of your customers by studying and utilizing color theory. This is a vital aspect of graphic design in marketing that, when used properly, can encourage your target market to do your desired response and respond to your call to action.

4. Try a minimalist approach

As they say, less is more. At present, many businesses apply this old adage in graphic design and their business marketing tools and strategies. Using a minimalist approach is all the rage nowadays. To achieve this successfully, turn only to a digital marketing agency that specializes in graphic design. They can create a minimalist design that works best for your digital marketing tools and strategies.

5. Make your website accessible on mobile devices

More and more users use their mobile devices to access websites or do online shopping. Because of this, it’s important to optimize your website and have it mobile-friendly. Work with a skilled graphic designer to ensure that your website has a mobile-friendly design and guarantee a positive user experience for your visitors.

Conclusion

Driving your marketing strategy effectively can be successful by following the best practices in graphic design. Keep in mind the mentioned tips above to utilize proper graphic design and collaborate only with talented graphic designers to create the look and feel that you are going for and the designs that work best for your business.

Optamark Digital is an established digital marketing agency that offers top-quality digital marketing services, including graphic design, video production, email marketing, and more. Contact us to learn more about how we can help you grow your business!

 

Why Product Packaging Matters in Marketing

Attaining success in the world of business relies not just on the quality of your product. Product packaging also matters, and this impacts your customers’ purchasing habits and decisions more than you might think. Because of this, it can be said that your packaging is as crucial as your product itself.

To help you learn more about why you should take your product packaging seriously, here are some of the reasons why your packaging matters in marketing:

1. It serves as an effective marketing tool

Your packaging has a more important role than ensuring that your product retains its excellent quality when your customers consume or use your item. It says a lot about your brand and your product at a glance—even before your customers get to try what you offer.

Your well-made packaging can act as a marketing tool that can help you promote your offerings with the power of in-store advertising. Therefore, it’s important that your packaging conveys the message and values of your business.

2. It affects the purchasing habits and decisions of your customers

Color psychology plays a major role in marketing. This is because your brain responds to colors in various ways, which is why the colors of your product packaging can highly affect the purchasing decisions and habits of your customers. Because of this, you have to choose the colors of your packaging wisely.

To ensure that your product packaging’s colors reflect your message and brand, it is best to work with an experienced designer from an established digital marketing agency to help you decide on the color scheme for your product packaging. You may look into photos of various product packagings for inspiration and do your research on color psychology.

3. It makes your brand easily distinguishable

Every successful brand is considered memorable because of how it stayed true to its branding and delivered its vision and values well to its packaging.

When designing your packaging, make sure that your business logo is placed front and center. Use your signature color scheme to allow your customers to remember your product every time they are shopping.

Avoid making big changes in your packaging unless necessary. As much as possible, make only minor changes in case you need to revamp or refresh the look of your product packaging.

4. It sets your brand apart from your competitors

Stores’ shelves are filled with lots of products that are competing against one another to capture the attention of customers. To make your product stand out from the shelves and get it noticed and recognized by shoppers, make sure that your product packaging is unique, eye-catching, and can easily be set apart from your competitors.

Conclusion

Failing to recognize the importance of your product packaging to your business could mean setting yourself up for failure. This is because effective product packaging can act as a marketing and communication tool for your business. Therefore, when trying to come up with the look for your product packaging, work only with a reputable digital marketing agency.

At Optamark Graphics, we offer digital marketing services that can boost the growth of your business. Get in touch with us for a free digital audit!

 

Be Professional by Using Presentation Folders

Nothing annoys a person more than being presented with disorganized documents and materials. Nothing screams unprofessional more than looking like you aren’t prepared for the day. What is the use of dressing professionally and looking the part when your presentation materials are chaotic?

Presentation folders are a fantastic tool you can use to help organize your marketing materials and to present accurate information and documents to your colleagues, clients, and other professionals.

Here are some reasons your company should use presentation folders:

It’s a great company tool to present to clients

Whether you’re in a tradeshow or a meeting, having a presentation folder to give to your clients is a great way to start a conversation. Ideally, you would want your presentation folder to have complete information about your company and the products and services.

The great thing about giving presentation folders to clients is that they will have a physical copy of the information they need from you and could look for a digital copy as well. Presentation folders are meant to act as an offline version of your website and should be more accessible to your clients in the appropriate moment.

It’s an excellent hospitality gesture

Giving out presentation folders during meetings and trade shows are an excellent way to make a client or potential lead feel welcomed. It’s a better way to share information about your company and services rather than bombarding them with information by saying too much. Sometimes it can be challenging to absorb spoken information, which can easily be forgettable. So handing out presentation folders are vital because it will help your clients remember your company and your services.

It holds all the necessary documents

Presentation folders can also be used during seminars and training sessions. Handing out these folders to participants will make it easier for them to digest all the information during the conference. Should it be challenging to take down notes, presentation folders should provide all necessary learning materials.

During meetings, presentation folders are a huge help so that clients and other colleagues can keep track of the flow of your presentation. The best thing about it is they can look back at it without the hassle of having to go through you to get the digital copy of the documents. It is a convenient way to pass information to your clients and colleagues.

It represents your company’s image

An essential factor to consider when creating your presentation folders is that it needs to look professional and show your company’s image well. Working with the right graphic designers to help you build these folders and files will help convey your company’s message correctly.

Expert graphic designers should know what kind of design works for different industries so that your clients will adequately understand your company’s image and branding and potential leads.

Conclusion

Presentation folders shouldn’t be ignored because they are among the best traditional marketing tools many companies use. With these folders, you are disseminating proper and curated information for your clients to absorb more efficiently.

At Optamark Graphics, we offer digital marketing services that can boost the growth of your business. Get in touch with us for a free digital audit!

 

4 Tips To Make Your Business Greeting Cards Stand Out

They might seem out of place, but personalized greeting cards can have many positive effects in any business setting. Business owners can send cards to customers on special occasions to make them feel valued, or to suppliers to show appreciation and a willingness to continue working together.

However, sending a business card has to be done with careful thought and specific purpose. After all, you want the gesture to mean something so that it doesn’t just get tossed aside. To help you craft genuinely thoughtful business greeting cards, here are four tips to keep in mind:

1. Customize It

Instead of sending out generic holiday cards, use custom greeting cards to make your message more meaningful. You can order customized greeting cards that feature your business logo and a heartfelt message to express your sentiments.

By sending out customized business greeting cards, you get to make the reader feel more special. Moreover, they’ll know it’s from your brand, which helps to strengthen your image. You don’t want your greeting cards to get lost in the sea of greeting cards your customers get, especially during the holiday, so take the time to make yours stand out!

2. Keep It Short And Sweet

There’s no need to write a paragraph-long message for your business greeting cards. Instead, keep it short and sweet. However, your message should be sincere and reflect your company culture. If possible, hand-sign each card and include all the key members of your staff. Doing so will show the reader that you took the time to send a card because you truly value them.

3. Get Creative

It’s easy to place the greeting card in an envelope and send it. As mentioned, the people your business may be sending it to may already have a lot of cards to open, and it could get easily lost if you place your card in a generic envelope. That’s why you need to be more creative. Make the envelope stand out by adding colors, graphics, and so on. If you can do more, why not send a small package along with the greeting card? That way, yours will definitely stand out, and the recipient will take the time to read your message.

4. Send It With A Purpose

Let’s face it—these business greeting cards are still a form of marketing. There’s nothing wrong with showing your appreciation while also making an impression to do more business. You can do this by adding a call to action, such as a discount for future orders. You can also add your personal business card or even offer a reward for referrals. There’s nothing wrong with marketing a little with your business greeting cards.

Conclusion

Business greeting cards are not only great for showing your appreciation, but they are great marketing tools as well. That is why you also need to put some time and effort into it to yield better results for your business. After all, you’re already investing in these greeting cards; so why not get something more out of it?

Keep your business greeting cards creative by following the tips listed above. Make sure that they stand out so that they don’t get lost.

Let us help you make business greeting cards that will stand out. Here at Optamark Graphics, we can make creative greeting cards for any use and occasion. Contact us today.

6 Common Promotional Product Mistakes To Avoid

There are plenty of marketing tools to use these days that help spread a business’s influence. One of the most popular ones that tend to attract a significant amount of clients is the use of promotional products.

Promotional products are an excellent marketing tool because they can be customized and distributed creatively. As such, it provides marketers with more choices to approach advertising—which unfortunately also leaves room for errors to happen.

To make the most out of the products you use, these are the common mistakes to avoid with your promotional materials.

1. Lack of Purpose

It’s easy to see a product lacking purpose, and when customers see this in yours, you’re in trouble. That is why before you launch a product in the market, you must have a clear purpose for it. When you know exactly what you want to achieve, it will influence your choices as you create and distribute your products. Without a clear purpose, your marketing campaign will likely fail even before they begin to take off.

2. Lack of a Distribution Plan

Having a lack of a distribution plan spells chaos for your business. When you have the purpose all sorted out, plan out how you will distribute the product. Keep in mind that handing out the product to everybody you see could be a waste of time and money! Instead, target the audience that factors in a greater deal with your brand’s image. Your distribution plan plays a significant role because it will help point you towards the path to achieving your goal.

3. Not Considering What Your Customers Like

A lot of business owners have done this—selecting a promotional product that they like without factoring in what their audience likes. Avoid this by considering what will be well-received by your target audience with your campaign—simply put, know and understand what your customer wants.

Remember that just because a product is relevant to your business doesn’t mean it’s something that your customers will want. Doing some basic research on your audience’s interests and hobbies and find the right product that will resonate with them and further spread your business’ influence as your promotional items intend to.

4. Going For the Cheapest Ones

It’s natural to want to save more money when it comes to promotional products—however, spending your money on cheap items doesn’t mean you get a quality product in return. When it comes to promotional products, quality is just as vital as it would with your own products and services.

It would be much better to spend more to establish your brand rather than spend so little and get a poor quality product in return. Keep in mind that when it comes to promotional products, you get what you pay for. As such, loosen up the purse strings a little, and invest in quality products that will really wow your clients.

5. Sticking To Generic Design

It’s common for some business owners to approve a promotional product with a generic design. While it might be a common practice, it can become even more problematic because people are less likely to respond to the uninteresting design. Aside from making your brand more recognizable, put some effort into investing in a good design that will catch the attention of your clients.

6. Putting Generic Information

It’s not all about the design when it comes to promotional products. The product should also contain direct and valuable information. Since you only have a limited space to work with, make every word count. When writing product information, consider the goal of your campaign and include information that will be most effective towards making it a reality.

Conclusion

Creating, buying, and distributing promotional products are challenging—but it’s achievable. By avoiding these common mistakes, you will save yourself from a lot of headaches, while simultaneously helping structure your promotional campaigns even better.

Are you looking for a digital marketing service in the United States to help you with your promotional products? Optamark Digital is your digital experts that deliver results. We will help you optimize your marketing efforts. Contact us today!

4 Reasons You Should Use Promotional Products To Advertise Your Business

Ever thought about different ways you could promote your product or business all the more? Going traditional may not be such a bad idea—there’s a reason these strategies have persisted for a long time.

Even though the promotional landscape has drastically changed within the last decade, many businesses have succeeded in getting new customers through promotional products. You won’t have to worry about waste, either—customers usually use these, and if not, they tend to give it to their friends or family.

Here’s why you should consider using promotional products to advertise your business:

It’s Budget Friendly

You might think that shelling out extra money for promotional products is expensive, but they’re actually quite affordable. Compared to other forms of advertising, promotional products are a cost-effective way to help you advertise your business over a period of time—usually months. Integrating this into a well-structured marketing plan will guarantee you a wider and more sustainable way to get in touch with your customers. The products don’t have to be large to make a statement. It could be anything from a business card to a sample of your product.

It Makes Your Customers Come Back

Distributing promotional products to customers, especially on a regular basis, will encourage your customers to choose your business over any other brand. It also communicates to your audience that your business isn’t afraid to spend a little to give customers a free taste of your products.

You can also opt to reward loyal customers through special gifts or personalized products—a customer that feels taken care of will genuinely see a reason to keep doing business with you. This will not only encourage customer loyalty but establish a good relationship with them.

It Generates Quality Leads

Sending out promotional products can actually give you quality leads, as they have the power to convert people into returning customers. Sample-sized products are a fantastic way to convert since it allows them to try it for free and see how much they like it. To encourage the recipients of your promotional products to come back, make sure to include links to your website and social media profiles so they can find out more about your products and services. This will also increase the traffic to your website—hitting two birds with one stone.

It Boosts Brand Awareness and Visibility

One of the most potent benefits of using promotional products to advertise your business is that it increases your brand visibility. Many people may have heard of your company for the first time upon receiving the products, which is important—this means more and more people are hearing about you! Using relevant promotional products to promote your business, like a free tumbler if you’re a company that sells organic juices, will make it easier for people to recognize your brand.

Final words

Marketing your business using promotional products is one of the most effective ways to reach your intended audience. Even if an uninterested person gets a hold of your product, they’re likely to know someone who will appreciate it and hand it over to them instead—giving you a new and potential customer.

Need print and promotional products for your business? Optamark Graphics is a full-service brand merchandising company in the US with global partners in China and India. We help you reach your target audience by supplying eye-catching merchandise and products. Get in touch with us and we’ll love to help you out!

The Best Ways to Feature Your Custom Packaging in Your Ads

One possible but not often taken route to ensure a product will sell better is the quality of its packaging. Custom packaging can maximize the presentation and highlight the value of both your product and brand. It can add to the overall selling power and appeal of any product under the right circumstances.

The pandemic doesn’t have to hold back your business

Many large brands rely on in-store purchases from brick-and-mortar businesses, like grocery stores and retail outlets, for their revenue. In the wake of the coronavirus, extended stays in quarantine have forced them to pull back marketing on all fronts.

That has led to a boom in business for smaller online companies, as the digital space expands to become the largest in terms of customer interaction. Many businesses figured out models of operation that work for them, maximizing their profits and giving them a firm foothold.

In the age of online shopping, though, most customers are only able to enjoy your luxurious packaging once it arrives at their doorstep. If marketing and branding were the purposes of the packaging, then it hasn’t been given a chance to do its job.

That’s why it’s best to include your packaging in your ads

Various marketing campaigns on Facebook have shown that showcasing your custom packaging in all its creative glory has resulted in lower costs per acquisition and higher returns.

Now more than ever, cutting costs and improving your profits are important. It is a strange time, though, because online businesses are booming intensely and online commerce is more competitive than it has ever been.

Make an unboxing ad

An unboxing video can take your possible customers on a journey to enjoying your product. Such videos are often a taste of what it’s like to buy or own the product you’re selling.

There is a simple power in taking a flat-lay video that features everything that comes in the box. Choose a background color that is pleasing and relevant to the colors of your brand or logo, lay the box out, and film its inspection while music plays in the background.

All this is far more effective if your packaging is unique and creative. It can serve as an additional selling point and added value.

You could also let an influencer or YouTuber open your box

There is a lot of controversies when it comes to the effectiveness of influencers, but a paid collaboration with a respectable influencer can be a mutually beneficial partnership. Make sure to highlight in your agreement with your influencer the need to focus on the packaging.

The selling point of using an influencer to market your product is their closeness to your target market. They often serve as ambassadors or representatives of your target market who have built up credibility as consumers. Lending this credibility to your product and its magnificent packaging can help it go a long way.

Conclusion

These days, the unboxing video is an important way for people to determine whether something is worth buying. That’s because the insights of a skilled video blogger or influencer can bring up product features that your customer might not have noticed. It can let potential customers experience your product before they even buy it.

For more information on creative packaging and video ads for your product, get in touch with us. We at Optamark have the digital marketing resources and expertise you need to take your business to greater heights.

E-commerce – How to Make Your Product Packages Shipment-Ready

One of the most crucial aspects of e-commerce industries is how a package is delivered and received by their customer. If you don’t invest in error-free shipping practices, you may end up paying a hefty price from your logistics budget, whether you ship in-house or outsource your courier services through third-party logistics providers.

Physical concerns for digital platforms

Dealing with e-commerce’s business operations requires just as much work on the tangible aspect as it is with its digital platform. Product packages play a vital role in delivering quality customer service, which is why online retailers need to be familiar with the right packaging practices to ensure that they’re making their customers satisfied with their products.

In this article, we will share three tips in making sure that your products’ packaging is shipment-ready to arrive safely at your customers’ doorstep.

1. Pack your products in light packages

Making use of light materials can reduce your shipping costs since covering for the load weight of your shipment will dictate how much inventory you can pack. Before heading on to shipping containers, know that postage rates will depend on the dimensions of your products and their overall weight. This is why using light packaging materials, or even on your products’ components, can save much on your logistics expenses.

2. Lessen your box’s unused spaces

Choosing the right box dimensions helps ease up space for your shipment’s item count and prevents you from incurring additional fees. Using a box that’s one or two inches too big can also quickly add up into unused space when you’re packing bulk orders.

Extra space inside your boxes, whether it’s your products item box or shipping box, needs to be minimal at most. The best way to reduce package dimensions is by ensuring that your product can be packed tightly within its container so that it won’t need too much stuffing or cushion.

3. Invest in durable packaging materials

Sending your products out for shipment can easily cause you to feel anxious because there’s no telling if the shipment personnel will treat your packages lightly or roughly. Human error is also a factor that you need to consider in choosing your packaging products.

Most packages arrive safely with little to no damage as long as you choose the right shipping partner. However, falls and accidents can still happen, and you need to make sure that you’re prepared for these instances. Make sure that the box for your product can handle at least a four-foot drop. If you’re shipping fragile items, use a corrugated box paired with lots of packing material to increase its shock resistance.

Too much reinforcement on your packaging’s safety can save the issue of having product returns. Unfortunately, this will be a costly expense on your part. This is why you should learn how to balance the right durability for your packaging without sacrificing too much of your item’s shipping weight.

Conclusion

As a product seller, you need to make sure that your products are in good condition when they reach your customer’s doorstep. Besides reinforcing your packaging, you should also use the physical transaction of sending packages to include marketing materials that your customers can appreciate, such as promo announcements or discount vouchers.

At Optamark Graphics, we manufacture different types of print promotional products to help businesses expand their branding potential. We also manufacture branded coffee mugs, apparel, tech items, and more. Get in touch with us today, and we’ll help you conceptualize retail-ready goods for your company!

6 Business Card Trends for a Great First Impression

The business card is a pocket representation of your business. These little squares of paper can pack a punch in making a stellar first impression. They haven’t lost their charm even as industries are increasingly turning digital—you can still meet potential customers in person, after all!

Creating an excellent first impression is extremely important in customer conversion. A boring, black and white business card with awkward typography immediately tells a potential customer that the business probably isn’t very modern and up to date. On the other hand, a bright business card with arresting visuals immediately communicates to the customer that the business is fun and engaging but highly professional about their work.

Here are six business card trends that could immediately transform your business’ image at first sight:

1. Fun-Shaped Business Cards

Having differently-shaped business cards would be the fastest way to make an impression! The standard size for business cards in the US is 3.5 x 2 inches and generally have sharp corners. Consider changing things up a little by rounding the corners or making it circular-shaped—but still keeping it small enough to fit in a wallet!

There are no limitations to your business card. The more creative you can get, the better.

2. Textured Business Cards

Instead of having a smooth and clean business card, play around with the texture of your card’s surface. This is sure to grab your customer’s attention—especially if they fish for it from their wallets!

Whether it’s etching the text on your business card or using a different kind of card stock, this will definitely invite your potential customer to revisit your card. After all, that will make your card more memorable—and your business will be too!

3. Hand-illustrated Business Cards

Having personal and unique illustrations on your card tells customers that your business is a highly approachable one. These illustrations tend to soften the usually stuffy nature of business cards, transforming what is typically a transactional item into something more intimate and unique.

4. Minimalist Business Cards

Minimalism had its moment in the early 2010s, but it definitely still has its appeal. Clean and attractive symmetry with some geometric motifs tends to grab the attention of your customer, especially when pertinent information is presented without any obstruction. Colors tend to be kept at a minimum and are complemented by sans-serif fonts. If you want to convey the dedication of your business to its craft while remaining visually appealing, this trend is your best bet.

5. Monochromatic Business Cards

Similar to minimalist business cards, these involve crisp lines and congruity, but these use only one color. The timeless black and white is still an option too, as this will never go out of style. Sticking to several shades of one color will allow you to emphasize other design elements of your business card while still keeping it interesting for your clients.

6. Brush-stroked Business Cards

Another way to add a pop of character to your business card without obscuring information is by adding colorful brush strokes. This adds a layer of warmth and personality to the cards, reminding your customers that they’re also dealing with humans. It definitely tells people that your business is fun and engaging, too!

Final Thoughts

When promoting your business during networking events, an attractive business card is a surefire way to make people remember you. It’s basically a foldable piece of advertisement—one that could give you more business with its use!

Optamark Graphics is a full-service online printing and marketing agency with offices in the United States and India. We offer all types of printing, promotional, or signage product needs. Have anything we can help you with? We have global support around the clock, so be sure to drop us a line and we’ll see how we can help!

 

Optamark Starts Franchise Business Off With A Bang: The Artcraft Company Officially Joins Franchise

New York, NY (June 16, 2020) – Optamark, a New York-based brand management company, announces the official signing of a franchise agreement with The Artcraft Company, a Boston-based full-service solutions provider.

For over 75 years, the most demanding industries have entrusted Artcraft to efficiently execute the full spectrum of client-facing print and promo materials. Optamark’s resources and marketplace technology, coupled with Artcraft’s 40,000+ sq ft production capacity allows Optamark and its franchisees to enhance? traditional brick and mortar print shops. Optamark has created lightning-fast brand management tools to provide its users with a unique franchise opportunity that is purposely built with a “remote” working culture.

“Artcraft is a rapidly-growing distributor serving the most demanding industries and global brands,” said Optamark CEO Tarang Gosalia. “John Dumochel and his team have built Artcraft on creativity and exceeding client expectations, and we appreciate their trust in Optamark’s ability to help them continue their impressive growth. Our goal is to leverage the best practices of both Artcraft and Optamark for the benefit of the valued clients of both organizations.” Dumochel will continue to lead Artcraft, which will also remain based out of Boston, MA, with its current team in place. “There is mutual respect between Optamark and Artcraft,” said Dumochel, ”We have known each other for several years and recognize the amazing synergies our two companies share and what this collaboration could achieve.

Optamark’s financial strength, digital marketing arm, and business development tools will allow us to expand our reach with our clients and key prospects. Optamark’s ability to offer enhanced creative and digital marketing services, deeper supplier relationships, robust e-commerce and technology, and distribution capabilities will help expedite Artcraft’s timeline in reaching their goals. Optamark’s client-first and innovative approach aligns with the expanding needs of our clients and industry.” Gosalia and Dumochel are both on prior Inc500 “Fastest-Growing Private Companies”, a definitive ranking of the most influential people in the business model.

About Optamark

Optamark, based in New York, NY, is an industry-leading provider of print collateral, branded merchandise, and digital branding solutions. With an international salesforce, Optamark helps businesses of all sizes by providing innovative branding solutions priced competitively and supported by world-class technology and operational expertise.

About Artcraft

Since 1939, Artcraft continues to provide world class, innovative print and promotional product solutions to the world’s most prestigious firms.

Our client-centric strategies allow for a single source for comprehensive print programs, including corporate business cards and stationery, POD marketing collateral, diverse specialty printing, as well as exceptional promotional items and impactful campaigns. Artcraft is headquartered in Boston, MA.

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9 factors to consider when choosing to own a Franchise

When considering starting a business venture, one may also have to consider owning a franchise as a way of avoiding some disadvantages that accompany starting a business from scratch in the real sense of it. So you need to know the factors to consider when choosing to own a franchise.

There are a lot of advantages to owning a franchise. One attractive reason is that you would be building on an already developed and established, tested, and trusted structure as opposed to starting out your business and struggling to carve a niche for yourself. Brand reputation takes a lot of time, energy, and experience (good and bad) to build. Starting out by owning a franchise means that you are given a head start in your chosen industry.

Another advantage of starting a franchise is that there are so many options in every industry to choose from. You wouldn’t need to stick with a brand that doesn’t suit your every need just because there are no alternatives.

After deciding to own a franchise, the next hurdle to cross is what franchise to choose. Owning a franchise without considering a lot of factors to know if it suits your business goals would mean shooting yourself in the leg in the long run. One thing to note is that franchisors are mandated to file with the relevant Federal and State authorities. To make sure you’re on the right side of the law, remember to always refer to your Franchise Disclosure Document (FDD) for guidance when choosing your franchise.

Below are a list of 9 factors to consider when choosing a franchise:

Finances

You need to make reference to Article 21 of the FDD to look up the financial standing of your potential franchise. Be sure to confer with your accountant too to make sure that the franchise is in a good place financially.

Background checks

You would need to check the history of the franchise to understand where they are coming from and to know if they are a credible and reliable brand to work with. Articles 1, 2 and 3 would provide guidelines on this.

Market Information

Before you decide to own a franchise, you should have credible information on how profitable the market would be in the long run. There is no use starting a franchise on a dwindling market structure.

Restrictions

Serious franchises place certain restrictions to protect their brand identity and ensure brand uniformity across all borders. You should understand these restrictions to know if they suit your business needs and goals.

Royalties

Article 6 of the FDD would come in handy here. There are certain payments you’d make in the form of royalties on a continuous basis, even after you have paid the initial lump sum. Understand how these royalties are calculated, the durations you need to pay them and if the arrangement is something you can conveniently work with.

Royalties

Article 6 of the FDD would come in handy here. There are certain payments you’d make in the form of royalties on a continuous basis, even after you have paid the initial lump sum. Understand how these royalties are calculated, the durations you need to pay them and if the arrangement is something you can conveniently work with.

Support Structure

Does the franchise have the right structure to provide support for your business whenever you encounter problems? How willing are they to help you through crisis situations? You should consider these.

Investment

How much can you invest in the franchise and how much is required for you to invest? Consider these to know your financial standing after you purchase the franchise.

Direction

Look at your interest, needs and abilities and see if the chosen franchise would align with what you want for yourself in the future. Is that particular franchise something you would find fulfillment from in the future?

Territory

Article 12 of the FDD would help you with information as to what territories your franchise would thrive in.

Take advantage of the opportunity Optamark gives to own a franchise that is well-founded, has a reliable market structure and is ready to support you all the way from start to finish.

Printing, marketing and signage: The three pillars of a business

There are many pillars of business success chief among which are printing, marketing and signage. They can be regarded as the 3-in-1 business success factor because they are interrelated and work together to ensure that businesses thrive and achieve the goals for which they were set.

Optamark understands the importance of these 3 factors in business growth and development and as they have done for years, continue to strive to ensure that quality printing, marketing, and signage projects are not only accessible to large, medium and small-scale business but are also delivered in time. At Optamark, we are in the business of providing quality printing, marketing, and signage services to ensure that your brand gets the needed visibility.

What’s more, to enhance your experience with us and to make our services more conveniently available to you, we have launched our online portal to your advantage.

The Optamark Portal…

Our Optamark portal links you directly to Optamark graphics services, with personalized features that help you gain access to our various services. On the portal, you can easily request for any of our printing services and other various marketing materials of your choice.

The portal is so user-friendly that it gives the same effect as though you were speaking directly to one of our seasoned customer care agents. Its self-explanatory structure ensures that you never have to get hooked or at sea at what the next step to take is.

All you need to do is login into the secured portal, state your needs, and watch us do the best we can to ensure your maximum satisfaction.

We bring your printing ideas to life…

Our portal/online printing functions is a convenient way to print out your great designs without any hassle and in as little time as possible.

To print, you just need to log in your details on the Optamark portal, upload the file you wish to print, and then submit it to the nearest Optamark graphics center. We would take up the process from there.

After vetting it and ensuring that it is perfect for printing, we immediately take it for printing, and shortly thereafter, you would have your fresh, well – printed materials in your hands. This is by far, a stress-free, time-saving and cost-effective means of printing when compared to traditional printing processes.

We enhance your marketing experience…

We all know how difficult and time-consuming the traditional marketing process is. Optamark comes in to simplify the process for you. When you need to host business campaigns or whatever type of marketing activity you want to engage in and you’re looking for a fast, reliable and cost-effective way of having your marketing delivered to you on time, look to the Optamark portal.

With just a click to order on our portal, you would have your quality marketing materials delivered to you in the speed of light.

Improving your signage…

Signages, no matter where they are placed or seen tell a lot about your brand. They tell your brand story. It is up to you to determine what idea prospective clients have to tell about your brand when they see your signage.

With Optamark online portal, you can plan, design, and execute your signage ideas from start to finish. You are also afforded the opportunity of consulting with our experienced graphics specialists whenever you need to.

Redefine business success; work with us…

As you already know, printing, marketing, and signage are a 3-in-1 factor to ensuring business growth. To excel in this area, you need to work with an experienced graphics brand like Optamark to bring your business goals to reality.

6 Mistakes commonly made with Structural Packaging

Beyond selling their products and making a profit, brand owners find a great sense of purpose in adding more value to their customers and the society at large. Nothing does this job better than structural packaging. The best brands are the ones that always understand the important role of structural packaging. It plays in boosting its market position, visibility, and creating value in the lives of their customers. So beware of the structural packaging mistakes.

Brand owners want their packaging to be more than just that- packaging. They want their packaging structure to tell their story and to leave a positive lasting impression. It is not on just the individual consumers but their environment and economy also. For example, some brands have through their packaging, provided means to enhance economic, environment and social stability.

More than ever before, brands are increasingly looking up to design agencies for their structural packaging projects. While this is a good thing, brands need to be careful while choosing agencies to work with. There are a lot of complexities involved in structural packaging that if not handled with care, may frustrate the project and give rise to losses that would have easily been avoided if due care, expertise, and skill were utilized.

For example, when it comes to 3D capableness, many brands assume that the ability for an agency to successfully handle 2D branding translates to an ability to handle 3D too. Unfortunately, they soon come to realize that 3D branding require much more skill and expertise than they anticipated after the damage has already been done.

To avoid these terrible situations from occurring, below are six of the very common mistakes brand owners and agencies alike make while working on some structural packaging projects and avoid structural packaging mistakes.

1. Underestimating the complexities involved in structural

One common mistake branding agencies make is underestimating the difficulties involved in 3D projects and as a result, leaving the projects in the hands of freelancers.

Freelancers are not always the best hands for all aspects of 3D projects and because the best 3D freelancers are usually difficult to book due to their tight schedules, agencies may have to opt for the less experienced ones who may not end up doing the perfect job.

Agencies who have no choice but to use freelancers should ensure that the necessary arrangements are made as early as possible and that these freelancers work only as important supports in the project team.

2. Using 2D companies to handle 3D Projects

Many agencies describe themselves as “multi-disciplinary” when in fact, all they specialize in is 2D alone. As a result, they end up deceiving brands to let them in on their 3D projects when they don’t have the requisite structure and expertise for it, leading to project failures. Brands should employ due diligence in ensuring that they only hand their 3D projects to companies that have the capacity to handle them instead of relying solely on the presentations of the design agencies.

3. Neglecting the importance of transparency in communication when working on projects

Transparency in two-way communication is very important especially with 3D structural packaging projects.

To achieve the best results, promote loyalty and trust, and to ensure that the result is exactly what was intended, all parties involved must ensure that communicator lines are kept open and transparent and that there is constant liaison between all parties from start to finish.

4. Skipping the gun

Agencies may present visual representations that are so good and high in quality, that clients may be so excited and assume that these representations should go into production straight away. Clients should understand that the visual representations, no matter how good, still need to pass through complex processes before final production.

5. Confusing top graphics design agencies with 3D

Clients should understand that there is no “one size fits all” approach to 3D projects. Not all top graphic design agencies have the necessary skill and expertise to work on 3D projects. Clients should beware.

6. Comparing 3D project timelines and designs with those of 2D

3D project timelines and designs are by far more complex than that of 2D. Clients and agencies should avoid assuming they are the same in order to achieve lasting success in their 3D structural packaging projects.

Why the New Year is the perfect time for remodeling your business brand

It’s 2020 already and you’re probably working towards your New Year resolutions. Resolutions help you restructure your life and change your life’s trajectory. You can do that with your business too. You can take advantage of the unlimited possibilities the New Year has in store for you to remodel or rebrand your business so that it fits with your current goals. Let us tell you how you can remodel your business brand in these easy steps.

Rebranding your business affords you the opportunity to stay ahead of your competitors, helps you to reflect the changing goals, values, vision, etc. you may have for your brand, helps you stay innovative and up to date with current trends and helps your target audience find a connection with your brand. All you may need to push your business to the next level in 2020 is a rebranding and restructuring process.

When you have finally made the decision to step out of your comfort zone to rebrand your business, here are some things you need to take note of for the prices to go on smoothly and remodel your business brand:

No half-baked job

Don’t fall into the trap that a lot of business owners make when they say they’re rebranding–changing the logo or color scheme and that’s all. Rebranding your business is a whole process and changing logos is just a small aspect of it.

To effectively achieve the aim of rebranding, you have to go the distance. It starts with knowing why you want to rebrand and making sure that those reasons are reflected in every single facet of the rebranding process. Let your employees, partners and clients know what to expect and what changes will come with the process. Be careful with your choice of words, especially when drawing up things like your new motto, etc. Working with a marketing team like Optamark Print and Promotional can help alleviate some stress during the rebranding process.

Have your rebranded materials ready to meet up with your deadline

Whether you are a small business, a startup, or a large business, early in the year is the perfect time to execute your rebranding plans and to set you on the go. It helps to take advantage of the fresh start a new year provides. Rebranding processes may be more complex for large businesses than it is for small businesses and you may need to elongate your rebranding timeline to accommodate.

If you’re rebranding for a large business, it’s okay to roll over plans to the mid-year, using the early part of the year as a time to kickstart planning.
If you want to start your rebranding process but you have, it’s best you talk to Optamark Print and Promotional, the best team in the design and marketing game.

Optamark Print and Promotional have experienced consultants and advisors who will guide you through the process of rebranding your business.

What Promotional Products Will be Trendy in 2020? See Our Predictions Here!

What promotional products are going to be hot trends in 2020? 2020 is here and we are so excited to see what promotional products it has in store for us. Will the 2019 trends still be hot, or should we expect other new products to spring up and take the top spot? What will happen with Pop Sockets or custom socks? What promotional products are you really hoping to start trending in 2020? Only 2020 knows what it has in store for us, but we have compiled a list of 5 promotional products that we think are going to be popular for giveaways and office gifts in 2020 Let us have a look for trendy promotional products in 2020.

Wireless Earbuds

You definitely knew this already, right? Wireless Earbuds have so much potential in 2020. They are so cool, it’s being rocked (yes, we know what we said–it doubles as a fashion item) by people everywhere now.
Wireless earbuds are an easy pick for promotional products because of the branding advantages they offer. Customers love the earbuds for a gift, and since those earbuds go with the customers wherever they go, it helps your company’s brand awareness and visibility. See? It’s a win-win!

Re-useable Straws

Re-useable straws were the winner of the 2019 Promo Item of the Year, according to the Advertising Specialty Institute. This handy drinking tool, which can be made of glass, stainless steel and bamboo, doesn’t seem like it’s backing out from the 2020 spotlight anytime soon.

Stainless steel Drinkware

Stainless Steel Drinkware will likely be a top promotional item for a long time to come. Manufacturers are very innovative and keep on pushing these products through constant repackaging. The manufacturers also try to improve their quality by making it more cost-effective and useful.
Stainless Steel Drinkware, just like the earbuds, are very good products that customers love to get as gifts and also show off company branding well. This drinkware has been in the game for a very long time and hasn’t lost its luster so far, so we believe that it’s going to continue that hot streak in 2020.

PopSockets and Phone Wallets

If your brand wants a promotional gift option for teenagers and young adults, PopSockets and phone wallets are here for them! With these, you can easily appeal to a group of younger would-be customers that you may not otherwise. We know that brands will continue to use these products as incentives to attract their target audience in 2020.

Custom Socks

Everyone loves custom socks! Their beauty and expression of creativity is something to really admire. Those cartoon characters and other beautiful designs can help spice up even the most boring outfits. Custom socks are suitable for fashionable and fun dressers and have a high probability of still being among the too promotional items for 2020.

So there you have it! Our predictions of trendy promotional products for 2020. If you would like to purchase any of these really cool products and or see a sample for marketing purposes, be sure to contact Optamark Print and Promotional to improve your chances at business/brand growth.

How to Create a lasting Impression on Your Clients Through Gifts

Gifts are a way of showing appreciation to your clients for being the driving force that kept you in business all year round. Clients are an integral part of any business and determine whether a business outfit grows or declines. To create a lasting impression on your clients through gifts, be sure to select the best holiday gifts that they will really appreciate for a very long while.

How to Create a lasting Impression on Your Clients Through Gifts

  • Be Unique: You don’t need to be conformist when it comes to giving out valuable gifts to your clients. Be creative. Don’t just go out to any gift outlet to purchase gifts for your clients, show them how much you really appreciate them by branding gift products with your name or even customizing them to suit your client’s taste.
  • There’s no use in giving out gifts if they can’t serve a purpose apart from providing aesthetic value. Let your gifts be something they can use or something that adds value to their life.
  • You can kill two birds with one stone and give branded gifts. Create a win-win situation by giving your clients thoughtful gifts that make them feel loved and appreciated, while also spreading your message to potential clients through gifts with your business’ branding. Adding your logo or other unique visual designs on the gifts will ensure that everyone knows they come from you, thereby improving your brand awareness.
  • Another idea is to use your gifts to help the less fortunate. Here at Optamark, for example, a percentage of gift card sales are donated to charity. Everyone loves to be associated with a thoughtful brand that has the best interest of the public at heart.

Conclusion:

We hope that you can incorporate some of these ideas into your holiday’s gifts to your clients. Giving something that they will love and appreciate will impress them and ensure ongoing stability and visibility for your brand.

How to Improve Your Digital Marketing Strategy Through Print

In today’s business world, digital marketing has taken over the marketing industry. Companies are fast dropping the established ways of traditional advertising to include the use of social media to market their brand. While this is certainly not a bad strategy, it is easy to sometimes forget that traditional method of advertising. Digital Marketing is fast-evolving, too, and could be combined with digital marketing measures to bring about better results.

How digital marketing helps in growing business

  • To drive traffic to your social media pages, include your social media URLs in your printed materials. Like business cards, magazines, labels, etc. The more places you make your social media available, the more people see it.
  • Social media pages don’t always give you the desired effect when it comes to brand visibility. Particular posts and contents that attract high commitments do so for just a short time. To bring about best results, you can direct traffic from your social media to your prints that produce a much constant effect.
  • Talking face-to-face and giving out prints to possible customers is still a very effective way of marketing your brand. It affords you the opportunity to create a personal connection with your customers. It can help you see their feedback as you talk. You can promote your social media on your prints for better results.
  • You can use prints to produce traffic to your social media accounts and improve brand awareness by creating images and videos. Encourage users to share them on their personal accounts with hashtags to create trends on social media platforms.
  • Take advantage of social media’s cost-effectiveness to carry out research on the general acceptability of your products and then adapting the results from this research into producing catchy prints for your events.
  • Social media platforms have many “influencers,” popular accounts that have a lot of sway with a large audience. You can increase your chances of being noticed by high-profile digital influencers by mailing them creative graphical representations of your products. If they like your products, they may mention your business on their social media accounts and could encourage their audience to become your customers.

Conclusion:

These are some benefits of digital marketing for any business. If you have some more points, let Optamark know about it and we will spread it. After all, knowledge should be free.

Digital Or Traditional Printing Methods: Factors to Consider

Having to choose between digital and traditional offset printing methods isn’t as easy as it may seem. When juxtaposing the many benefits of both methods, it can seem like having to choose between 12 and half a dozen. Because you must make a choice to enable you to progress quickly. We have come up with factors you should consider to help you facilitate your decision-making about digital or traditional printing methods:

Factors responsible to choose between Digital or Traditional Printing

  • Cost effectiveness: Because you are a business aimed at profit maximization, you should be able to draft your budget. And choose a printing method that best suits that budget. You don’t have to bore holes in your pocket just to print. In this light, it is advisable you go for digital printing as it has a reputation of being cheap. In comparison to offset printing although, traditional methods become cheaper as the quantity of your prints increases.
  • Time effectiveness: If you’re on a tight schedule, digital printing is better for you. As offset printing takes a lot of time to produce.
  • Customization: If you intend to create a personalized effect with your prints by customizing them. To suit individual preferences, digital printing is the way to go. As traditional printing methods don’t offer you this opportunity.
  • If you are big on sizes, then you should consider traditional printing methods. As they don’t limit the sizes of prints you can produce. Unlike digital printing that restricts the length of prints.
  • You should also consider making your choice on digital or traditional printing by the type of design you want on your prints. If precision and uniformity are important to you, you should consider choosing offset printing methods. Digital printings are impossible to achieve some types of unique inks like fluorescent inks, etc. Traditional printing methods also help to bring special finishing touches to your prints that you can’t get via digital printing.
  • As regards using some kind of paper for printing. Digital prints cannot work with certain kinds of papers and you would have to stick with offset printing. Quality-wise, traditional methods are better too.

Conclusion:

Optamark helps you achieve your printing aims to a very high degree of precision whether you finally decide on digital and offset printing.

Picking The Best Printing Solutions

The demand for printing products has gone up considerably. There are various companies that are in need of some of the best promotional printing products which could be used to send the message to their customers.

At Optamark, you can rest assured that the products which you will find are going to be of the best possible quality and this is sure to help them in the long run. We aspire to become one of the top companies which will satiate all your printing needs under one roof.

What makes us the leader?

We have worked with a lot of clients and that too across different verticals. This exposure has given us the right insight which allowed us to come up with some of the best idea that can reap the right results for our clients. With this approach; we have managed to deliver services that have been par excellence.

Further, we are aware that the market is price sensitive. This is why we stick to the right price guidelines because we believe in charging the right price for ensuring that you can get the best output in exchange of it.

The blend of quality and price makes us one of the top names in the industry. You can also take a look at our track record and the reviews to gauge how good we have been at the job we do. The overall work which we have done so far has brought us in the good news and this is why we are looking to capitalize on it even more.

So, make sure to check out the different details at our store and then watch out the ones which you can avail too. The right decisions can sometimes make all the difference in the fate of your firm. So, take the right decision today.

College Campus Marketing Tips

With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus is a fun and easy way to spread your brand and image across a single demographic.

While there are many different methods of marketing to college students some methods work better than others. Here are our suggestions for marketing at a College Campus:

1. Use clothing as a promotional product

For a college student, nothing is better than receiving free t-shirts, hats, or hoodies. Apparel items with your company’s logo or slogan is a great way to utilize free marketing. Bonus points if it has a unique design or catchy slogan. The more your item is worn the more marketing your business is getting.

2. Incorporate Flyers/Posters

A good flyer or poster will never be ignored!  Flyers and posters are a great affordable way to promote events, new products, or sales. Print a lot and post them in all the common areas on campus and your business will see an increase in engagement.

3. Marketing with Facebook and Social Media

Social media on campus is a great marketing tool. Not only is your target audience the bulk of the social media users, but they are always within reach of their mobile device. Posting ads or keeping up to date on social media at college campuses is another easy marketing method.

A college campus is a great feeding ground for your company to grow and try out new marketing strategies.Check out Optamark’s wide selection of promotional products here.Try some of these methods from Optamark and share your feedback with us!

Check out Optamark’s wide selection of promotional products here.

T Shirting Printing: DTG vs Screen Printing

Are you ready to start your own t-shirt line? Have you already begun thinking of all the designs you want to get imposed on your t-shirt? Before you do, did you decide on the method you’ll use to print your custom tees? In the t-shirt printing world, there are many different options available, each one with its advantages and disadvantages. Two of the most common printing methods for T-shirts are DTG and Screen Printing. Here is some information on both methods:

Direct to Garment (DTG) Printing :

DTG printing is the process of applying ink directly onto a t-shirt with inkjet techniques. This method is like printing on paper; a special printer is used to deposit the ink directly onto the garment to reproduce your design. The inks used in DTG printing are specialty water-based inks, which are easily absorbed by the fibers in the garment.

DTG printing allows printers to print higher detailed images and designs on clothing items because it is just as precise as your desktop printer. This also allows DTG printing to be the best option if you have multiple images or complex designs; there are endless options!

DTG is also more affordable than screen printing. Unlike Screen printing, there is no requirement to print a large quantity at once. Orders for DTG can be as little or as large as your company desires!

Screen Printing :

Screen printing describes the process of pushing ink through a mesh stencil called a screen onto fabric. In the stencil, your design is “cut out” creating small openings in the mesh where the ink will fall through to create the design only in these areas. Ink is deposited onto the screen and then pushed and pulled over the garment with a blade of a squeegee.

Unlike DTG, with Screen printing, only one color can be applied at a time. Because of this, screen printing is a good option for designs that have limited colors and are not greatly complex or detailed. Screen printing is a good choice for simple designs with one color and for large orders that are of the same design.

While the garment printing world can be a little confusing, here at Optamark we offer both services with experts in printing who can help assist in determining which method is best for your product!

Trending Tech Products

Today tech is our lifeline. Our daily lives revolve around some form of technology, whether it’s our phones or laptops, our tech is always with us. For this reason, tech related products have recently been trending in marketing. It’s simple; place your company’s logo on the one item your clients have with them every day. Here are some of our favorite tech products:

Bluetooth Key Finders

Have you ever ran out the door without realizing that you left your keys or wallet behind? Chances are if you’ve done it, then your clients or employees have too. A Bluetooth finder is the perfect solution, compatible with both iOS and Android devices. With more than enough space for a logo or slogan, Bluetooth Key Finders are the perfect marketing tool. Clients will never forget the company that sent them a promo item that eliminated their stress of losing keys or a wallet.

Wireless chargers/power bank

So many of our devices require a charge more than once a day. So much in fact that power banks have become universal. Power banks are great promotional items for employee appreciation gifts or as an innovative product to increase brand reach.
At Optamark we have tons of different wireless chargers, however this one incorporates an an integrated Apple Lightning cable and an integrated micro-USB cable, so that staying charged on the go can never be easier. Carrying cables is a thing of the past, not only are the cables built in for effortless charging but wall prongs are built-in for effortless recharging.

Fitness trackers

Activity trackers are a simple way to keep an eye on health and fitness goals. Digital watches that track daily steps, calories, sleep and more are now a hot commodity. As there has been an increasing popularity of health challenges and active office initiatives, activity trackers are not only timely, but they have tons of space for a logo or slogan, increasing your brand awareness.For example, our pedometer which comes with a fitness band but can also be easily removed from strap and attached to a shoe or placed in your pocket. Tracks up to 99,999 steps, distance, calories burned, activity time.This is only a small handful of our amazing Tech product line at Optamark. Give us a call or send us a message to find out about all of our tech promotional products.

Choosing Promotional Products to Last

Using Promotional Products has been noted as one of the oldest methods of marketing. Different from radio ads and posters, promotional products have a physical purpose and is usually something that can be used repeatedly. The best promotional products are the ones that can withstand the test of time.

When looking for lasting promotional products look for those that are high quality, usually made from good quality material. For example, leather is a high-quality material that is known to last for ages. Leather journals, coin cases or business card holders are sure to grab attention and last a long time. Items that are made from metal, stainless steel or glass are also good options for long lasting.

Promotional drink ware is a nice way to send a lasting reminder to your customers about your company. Not only will it last long, but it will more than likely be used regularly. Another great idea are kitchen utensils. Useful kitchen utensils are always a favorite to customers especially if its something unique.

Items that are of high quality AND useful are sure to make lasting impressions in the hands of your customers. At Optamark we vow to always provide the best quality in all our goods, both promotional and printed. Check out our products here.

The Right Color for Promo Products

Imagine living in a world without color. It’s hard to picture, especially because color is such a huge part of our lives. While many of us may take color for granted, color has a major impact on our decisions and emotions. For example, think about when you go shopping, do you tend to gravitate towards certain colors over others? Maybe bright colors in the spring? Maybe red’s and greens in the holiday seasons? Whatever the case, consumers rely heavily on color to make their decision.

So why does color matter when selecting a promo product to represent your company?

  • 1.Target Audience

  • The color of your promo product should determine your target audience. If you are trying to attract a younger audience to your business consider using Bright, fun colors on your products. If you want to attract an older, mature audience, try using neutrals. Color also conveys many emotions. If you know the general mood or emotion of your target audience you can use color as a tool in your marketing strategy.

  • 2.Brand Image

  • Think about your brand image. Now think about your marketing? Is your current marketing meeting the same “mood” of your brand? Color is a great aid in enforcing your brand’s mood. Are you a fitness based company? Consider using cool blues to enforce motivation and tranquility. Business geared towards kids? Consider using bright yellows or reds to enforce the fun and exciting aura of your company.

    Having difficulty determining a color for branded products, consider these questions: What color suits your brand personality and the characteristics of your products or services? What do you want customers to feel when they interact or associate with your brand?

    When it comes to marketing, the colors representing your business can have a major impact. Who would have thought something so overlooked can be one of the number one decision making motives?

    Are you looking for promo products in a wide range of colors? Check out Optamark’s vast selection of promo products all available in different colors here.

    Ways to Improve your Customer Service

    Customer Service is the biggest driving force of maintaining a strong client retention rate. Customer service can spread your business greatly through word of mouth, but the impact it will have on your company depends on if your employees customer service is good or bad. Here are some tips for creating a positive and helpful customer service reputation:

    1. Pay attention to employee personalities

    Face to Face interactions as well as on the phone interactions are the number one areas of customer service complaints. Customers remember if your employee who answered their question was helpful and approachable or were rude and unwilling. When making decisions on who should deal with customer interactions, remember to pay attention to the personalities of your employees. Aim for those who fit the “Friendly and approachable” mindset.

    2. Inform your staff

    When starting new procedures in the company regarding customer relations, make sure every memeber on your staff is well informed. This includes much more than telling them what the new procedure is such as how to handle customer questions or complaints regarding the change.  An employee who is not well informed or confused will be unable to answer customer questions which in turn can lead to poor customer service.

    3. Provide other means of customer service

    Aside from phone calls and face to face interactions, there are other platforms that can influence your customer service. Ensure that your company’s website is descriptive and can answer many basic questions that do not require a phone call. Consider adding a FAQ page or a Direct messaging/chat section on your site for quick and easy solutions.

    4. Be Proactive

    Instead of simply reacting to problems AFTER they occur, try and figure out solutions to common problems BEFORE they happen. Be aware of potential areas or services that can create conflicts between employees and customers. Ask customers what they would do to improve your customer service or their experience with dealing with your company. Remember to always remain Professional when handling any customer service interaction.

    5. Employee Incentives

    Employee Incentives are a great way to boost positive customer service interactions in your company. Offering gift items to your employees or departments with the best customer service rating or the lowest amount of complaints against is good way to create friendly competition amongst staff. Consider giving high quality promotional items such as the ones found on our promotional products page here such as photo frames, cameras or speakers.

    Should you (and your employees) wear your own branded clothing?

    Having company branded clothing is an effective and easy marketing tool. Customers who purchase your branded clothing work as walking advertisements for your company. Even better, the more people who wear your company branded clothing means that more people are seeing it and wondering where/how they can get their own hands on that item. But, should company branded clothing be worn by only consumers who purchase them? The answer is no! Everyone should be able to wear company branded clothing, especially those who work in that company from the employees all the way to the big boss.

    Wearing your company’s branded clothing tells your consumers that you are not only stylish but that you believe in yourself and is proud of your company. Here are some other reasons why you need to include your own clothing into your wardrobe:

    1. Promote Confidence

    Having confidence and pride in your company shows your customers that you, the owner, cares. Often the stigma is that company owners or leaders only care about the profit. By proudly wearing your own brand, you are showing others that you care about the company and them. Not only that, but it helps convince customers that you are prepared to invest time and attention into them.

    2. Promotes Trust

    Wearing branded clothing around your customers shows to them that you are a well-established company and that you take your business seriously. This encourages them to trust in you and your suggestions when dealing with customers. Customers need to know that the person or company they are doing business with is credible and legit, and wearing branded clothing can assist in establishing this.

    3. Showcases Teamwork

    When your entire staff wears your company’s branded clothing as a group, it shows that your company is very unified. Customers will be greatly impressed with the level of cohesiveness your company possess. Not only that, but customers will view this as a level of professionalism and will expect that whoever they interact with on your team will treat them with the same respect and professionalism they portray.

    Use these tips to help increase your brand awareness and make lasting impressions on the customers that you interact with daily. If you don’t already have branded clothing for your company, let Optamark help you! Click here to check out all our promotional products including a wide variety of clothing options.

    Marketing at College Campuses

    With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus is a fun and easy way to spread your brand and image across a single demographic. While there are many different methods of advertising to college students some methods work better than others. Here are our suggestions for marketing at a College Campus :

    1. Use clothing as a promotional product

    For a college student, nothing is better than receiving free t-shirts, hats, or hoodies. Apparel items with your company’s logo or slogan is a great way to utilize free advertising. Bonus points if it has a unique design or catchy slogan. The more your item is worn the more marketing your business is getting.

    2. Incorporate Flyers/Posters

    A good flyer or poster will never be ignored!  Flyers and posters are a great affordable way to market events, new products, or sales. Print a lot and post them in all the common areas on campus to see an increase in engagement with your business.

    3. Marketing with Facebook and Social Media

    Social media on campus is a great marketing tool. Not only is your target audience the bulk of the social media users, but they are always within reach of their mobile device. Posting ads or keeping up to date on social media at college campuses is another easy marketing method.

    A college campus is a great feeding ground for your company to grow and try out new marketing strategies.Try some of these methods from Optamark and share your feedback with us!

    Check out Optamark’s wide selection of promotional products here.

    Digital Marketing Predictions For 2017

    When it comes to digital marketing, there are always a lot of forecasts for the trends. Every year, people come up with a lot of game plans and try and analyze the kind of trends which the rest of the year will see. So, let us take a look at some of the major digital marketing predictions for 2017.

    Videos take the lead

    Video ads are likely to gain even more prominence and they will continue to dominate digital marketing arena. As visual appeal still remains a dominating factor, videos will continue to soar in popularity as a marketing means.

    Mobile over PC

    Continuing with the ongoing trend, mobile users will still be on a rise as more and more people are likely to ditch the desktop. With a faster lifestyle, more people are likely to stick with their mobiles as compared to home work stations.

    Changing algorithms

    When we are talking of digital marketing, we definitely need to rope seo in. It is once again likely that the seo algorithms will change and continue to do so. This is important to prevent manipulation and to ensure that the deserving websites get to stay at the very top of the ranks.

    Increasing expenses of online advertisement

    One of the major forecasts is that the cost for online advertisement is likely to surge because of the increasing demand and popularity. Now, how much it will impact the demand curve and what will be the outcome is something we need to wait and watch out for.

    These are some of the digital marketing predictions doing the round. What will actually happen is something which only time can tell. But one thing is for sure – the field of digital marketing is definitely going to prosper a great deal.

    Best 3 Ways to Boost Sales After New Year

    Hi guys! 2017 is here and we wish you a very Happy New Year.

    You must have enjoyed amazing sales lately but do you know, the fun is not over yet. For a very common business holder who does not have much to focus on how to increase the sales, this article will help that group of people. We will today share some exciting new points that will help you in boosting sales after New Year.

    • People usually fear that after the New Year, the sale will end soon and they will not be able to make their favorable purchases. But this is the best strategy to work on as you can extend the sale for couple of weeks and let people shop fearlessly. Also, it is highly significant to equalize supply and demand of the products. When you will have the answer to all of the shopper’s desires then it will definitely rank your web store among one of the most dependable and liked websites online. Also, this will help in multiplying the sales.
    • Versatility in the discounts offered at the website also helps a lot. What you have to do is to cleverly plan the discounts that will be offered to the shoppers. For example, you can categorize discounts in different parts such as Flat 10%, Flat 20%, Flat 30% products. As much versatility you will have in the discounts, more people will be enticed to your website eventually boosting overall sales.
    • Customer Reward Programs are always helpful in multiplying the sales. It is a simple process. For all the customers that are registered with your website get bonus points on every purchase. The points added from the former purchase will then help with the future purchase. This is how it works and believe me, the customer reward program can bring you unimaginable sales online.

    As promised, these are the three benefiting ways that will definitely boost the sales of your online brand. New Year is a time of happiness and prosperity so make merry by multiplying your sales.

    Preparing your small Business for the New Year

    Small businesses have to work a lot in order to get consumer attention. New Year being the perfect time to boost sales need some extra course of work to be done. We will here discuss some of the significant points that will help you in getting your business ready for the New Year sales:

    • Work on Your Social Media Profiles

      In order to aware people about your presence or the sales, you need a platform that is approachable and that can help in best way possible to spread the word. So, you need to embellish your social media profiles with fancy banners and attractive graphics that can share the word about your business and its offerings in a mesmerizing way.

    • Best Marketing

      Well, marketing is the only ways that will help in letting people know about you so you need to commit to a schedule. It is mandatory for the business holders to schedule the marketing days and keep their profiles updated. Also, it is essential to experiment marketing on unique and different profiles.

    • Inventory

      Once you will be exposed to the world and sales will happen, it will be competitive to restock the inventory. So whatever business you have, it is essential to keep a check on the consistent supply of inventory and save yourself from losing customers.

    • Uptime

      New Year will bring influx of new customers and thus it is important for you to check your website properly. At times when there is a chaos at the website, it starts reacting badly and the uptime is affected. Most of the people don’t get to witness even the home page of the website. So take care of this aspect as well.

    A small business requires a lot of work to do to be prepared for the New Year. You must understand that New Year is the time that can really make difference to your business. So it will be wise if you make your preparations and help yourself in adding more to your sales. Happy Selling!

    Ideas to Personalize your Calendar

    A personalized calendar not only makes a perfect gifting option but it is also an interesting way to keep your surrounding lively throughout the year. The fashion of personalized calendar began few years back and it has been much loved ever since. There are various ideas that can help you in personalizing your calendar and making it unique.

    Well, the deal is that first you have to select a theme. Also, it is vital to customize the calendar depending on its motive i.e. if it will be gifted to someone or you are going to keep it with you. For the gifting purpose, you can implement various interesting ideas and get it customized in the best way possible.

    So, we will here talk about the gifting calendars first and then we will hop on to the calendars for your desk-

    • It is important to customize the calendar according to the taste of the recipient. If its an anniversary calendar then make sure of adding wedding pictures and some pre wedding and post wedding images into it. Also, it will be more enticing if some lovely quotes will accompany the pages of the calendar. You can also go for the promises made or special moments that you might have for each month of the year into the calendar to relive all special moments.
    • If you are creating the calendar for a kid as their birthday present then you can add some amazing pictures of their previous birthdays or from the memories of the past. There are so many things that your kid might like and those can also be added in the calendar. You can pick 12 favorite things that you kid love and dedicate each to every page of the calendar.
    • Last but not the least, if you are personalizing the calendar to embellish your desk then you can add all your thoughts and things that you like in it. It could be a different theme for every month. We usually have so much in our list of things that we love doing. This way you can cherish your taste and liking for the entire year. Cheers!

    How to Boost Sales Between Christmas and New Year’s?

    Christmas and New Year happens to be the perfect time around the globe to shop your heart out. What make it even perfect are the gigantic discounts that await every shopaholic to satisfy their shopping cravings. Other than the conventional shopping outlets, online stores too leave no stone unturned to bring most promising and enjoyable discounts to the shoppers. There are some incredible ways that are followed by online stores to boost their sales between Christmas and New Year. Let’s unveil what they are:

    • Re-craft

      Well, don’t you think that people like it more when they get a newer version of your website? I personally love it. So website owners, all you need to do is to re-craft your website with merry new designs and vibrant new concepts that welcome the shoppers in a delightful way and add more shopping zeal into them. You just have to embrace the holiday spirit.

    • Extra Benefits For the Loyal Customers

      After making repeated purchases at your website, a shopper becomes a loyal customer to your website. Don’t you think that they deserve an extra slice of benefit while they shop with you in the holiday season? You can make Christmas and New Year extra special for your loyal customers with the delightful gifts and benefits.

    • Repeated Restocking

      Since it’s going to be a mammoth of crowd at your website for the holiday purchases, it is your responsibility keeping everyone happy. Don’t let your web store go out of stock. Even if it does, make sure of restocking and informing the interested buyers about the availability of the products.

    • Developing Gift Guides

      Its holiday season and people buy gifts for their loved ones. It can be of great help if you create gift guides for the buyers and assist them in selecting right gifts for the people they love. Make sure of adding unique ideas to help the buyers in the best way possible.

    These are some of the ways that will surely bring more people to your website for holiday purchases. Follow the methods and enjoy hefty sales.

    P.S- Happy New Year!

     

    Why Thanksgiving is the Best Holiday for Small Business Marketing?

    When it comes to thanksgiving, everyone is busy preparing lavish meals and making some of the most resplendent treats. It also marks the onset of the holiday and this is why small businesses are best equipped to rev up their sales.

    Gifting solutions

    During thanksgiving, it has always been a trend to send gifts to near and dear ones. This is why all those who are looking to offer the right services and to rev up their sales volume, you can come up with the finest gifting solutions. There are a lot of customized products which can be sold and at the same time, look out for hot selling items. These can help in pushing the sales number significantly.

    Better reach

    When small businesses choose to carry out marketing during the thanksgiving period, it gives them the opportunity to reach a wider mass. By choosing to opt for promotion during this period, your advertisement and promotion may reach even those people who are otherwise not likely to see them.

    As people tend to visit their family and friends during the holidays, it is likely that a large family will sit together to celebrate. In such cases, top promotions and advertisements have the window of opportunity to be viewed by a larger group of people and this in turn can help them cater to more clients.

    Website promotion

    As people are free owing to the onset of holidays, you can choose to announce great offers on the website and thereby lure even more people. This in turn can make a difference and even help you gather a lot more reviews and consequently increase the total sales volume.

    So, now that you know these points, implement them and be all set to witness a huge splurge in your business.

    At Optamark, we offer all these solutions and with our reliable services and top notch products, you will be able to push your business to a greater height. So, take your time and check out the different ways by which you can benefit from our services.

    5 Tips to Boost Thanksgiving Sales

    When you are looking to boost your sales for thanksgiving, there are a lot of different ways and methods which you will need to use. Here, we are going to talk of 5 tips that you can implement for best results.

    Custom products

    When you want to project the right impression, you can always opt for custom products. With the right kind of customization, it will be easier to impress your customers. Optamark offers the best printing and branding solutions which you can use.

    Website designing

    When you want to ensure that your thanksgiving sales reach a peak volume, you should make it a point to design your website. With the apt web designing, you can cater to a wider audience and even make an impeccable presentation.

    Brochure printing

    Thanksgiving will definitely attract a lot of fierce competition. This is why you will need to engage in apt promotion and marketing. By choosing to go for brochure printing, you can create the right kind of impression. You can lure more customers and offer some of the best discounts to have them excited and get them on board.

    Banner printing

    If you have a big offer up your sleeves which you want to announce, you can always choose to go for brochure printing. Optamark is once again your go to choice as our printing solution is known to be the best you can ask for. The kind of brochures that we print and the quality of printing solutions makes us a top choice.

    Push up notifications

    If you are willing to put in some money, you can go for app development and then send push notifications to your respective clients reminding them of the deals they can get. This too is an excellent way to push your total sales volume.

    Regardless of which of the above tips you use, you can always fall back on Optamark and this is surely going to help you rev up your total sales volume. We are all looking to maximize our sales output and by choosing one or more of the above tips, you can make an apt difference.

    Tips to create Great Marketing Material for Halloween

    The fall season brings with it the spookiest holiday of the year: Halloween! October offers plenty of opportunities to increase brand awareness, reach new markets and jump-start your holiday marketing.

    Halloween has a proven record of staggering searches, a record of sales and receptive branding opportunities if your company chooses to take advantage of the related eye-catching products.

    Take advantage of smartly tailoring your marketing and print / promotional products for this holiday season. As they say: if the broom fits, fly it!

    Here are some ideas to jog your creativity.

    Themed Pillows

    Pumpkin Themed boxes are so darn cute for Halloween parties or as hand-outs for your clients and co-workers!

    Fill them with branded candy, stickers, pencils, crayons, and MORE! The options are endless!

    Jelly Beans and Printed Peppermints

    Don’t limit the treats to the children on Halloween!

    Bring in the best part of the season to your company by providing customized and printed candies with edible ink.

    A tin full of these little treats are sure to catch the eye of your consumers and what better way into someone’s heart than through their stomach?!

    Create a Mailer

    Make your customers smile with a custom Halloween postcard from your company and their employees. The Halloween weekend is a great reminder that the Holiday season is soon approaching and for provides the opportunity of coupons and discounts for your services, or simply a festive way to say “thank you”.

    Whatever you choose, the colors of the season will make sure it stands out and is memorable in the minds of the readers.

    Early Bird gets the Worm

    Want to try out a new social media campaign? Debuting a new look for your website? Starting your Christmas marketing early allows you to test out any new initiatives and work out the kinks before the holiday season picks up.

    You can spend more time on the shopping experience and focus on the branding vision of the company as it relates to customers. This is the perfect chance to focus on showcasing your products in a memorable and eye-catching fashion.

    Get into the holiday spirit with the help of Optamark graphics and strengthen your seasonal marketing strategy this year!

    Get yourself Noticed with Creative Business Card

    Business cards are highly important even in the digital world. It is a kind of self promotional tools that cannot be neglected. Though it is a small piece of paper, it can do wonders to gain recognition for your work and build a larger client base. The Business card can do excellent job of branding yourself and your business.There are always opportunities so why to take a chance?

    Either you design a card by yourself or design it from pre-defined formats, it has to be very special and attractive that particularly focuses on typography. When you are meeting people and speaking to them face- to face, you are able to share a lot more about yourself. When Business card is designed correctly, can speak volumes about its owner.

    Since a business card is the company’s best buddy, don’t make it flashy. Such business cards are easily forgettable because they don’t have appealing factor. On the same time, they don’t have to look monotonous also. So it is a real challenge to choose the right design and style of the business card to make it look creative in every sense.

    Put creative elements in your business card to make it look professional, readable and nice. It must represent your brand in such a way that your clients get to know who you are, what you represent or deal in. So it is really important to showcase them your complete story.

    How to Put Creativity?

    The Key points to be creative is you can add elegantshapes, A simple change in shape can set your card apart from the hundreds of others that use the rectangular format. A square is a simple, elegant shape that provides a great starting point for a business card.

    Upscale your Business card,adding extra elements like sleeves can make your cards feel more upscale. The process of taking the card out is reminiscent of opening a gift or a letter, which makes the idea of receiving it much more exciting.

    Business cards don’t have to be flat and static.You can make a first impression with fun and informal card, which is a breath of fresh air compared to standard ones.

    To sum it up keep it simple,never underestimate the power of a clean design with readable text and no clutter. A too-busy card will hide the message your business is trying to convey.  Use your logo as the basis for the card’s design.  Your logo is like your brand’s signature and a noticeable company logo is something people will remember. With optamarkgraphics make your business card one nobody will forget.

    Marketing needs Innovation to get noticed by Customers in todays world.

    As we have landed in digital world we need innovation in our marketing strategies. You read it very right. Previously we used to advertise through mediums like TV, Radio and Print (magazinesand newspaper advertisement). Now we must present and show innovations in our marketing strategies.

    To promote our Brand and products we need different mediums and innovations in every stages of Product Life cycle. So the question arises how to do innovative marketing. so we have the answer for you.

    Innovations in Promotional and Print Products-

    Being an asset to the company, you have a responsibility towards making your products and brand niche in the market. You can be innovative through promotional products like USB Devices, Pens, T-shirts, Caps, Tote bags etc. with your Brand names on it. Also you can be innovative through Print marketing with coupons, Leaflet, Banners etc.

    It is important to have an expert and dedicated team that identifies and give you best promotional and printing products for your campaigns.

    Viral Marketing

    Marketers are constantly creating new business ideas that keep their products in the heart and minds of the global consumer. Each time a new product is created, customers must be given a reason to dream about their future purchase. Getting your customers talking about your products and services is very important to growing awareness for your business.

    Create Brand Awareness-

    Compelling marketing campaigns drive customer attention so try to create brand awareness. Once people will feel connected to your brand and get aware of the product you intend to sell, they will be shifted to direct purchasing thereon.Successful brands drive customers no doubt but ever wondered what the basic strategy is. Well, they believe in inspire people to see their product and not buy it. Buying is a natural process so let it be!

    Is There Any Need Of Custom Envelopes For Small Businesses?

    There has always been an ambiguity about the marketing techniques that should or shouldn’t be followed by small businesses. At the same time, unlike large scale businesses, there are many things that small businesses don’t necessarily need to have. One of these things are the custom envelops.

    The question is that do small businesses really need custom envelops? The answer depends upon the kind of business you have and if you feel the need. Envelops are used in many ways in a company. Therefore, these can also be used as an effective tool for the marketing. If you have an impressive custom envelop with your brand name and logo printed on it, this will surely remind the viewer about your business, every time it is seen.

    These envelops creates very impressive first impression. Second considerable aspects that is associated with this topic is that the custom made envelops are created with premium paper. Thus it not only looks good but also creates an impression on the viewer that your company has a standard and it must not be taken lightly.

    If by now you are thinking about the prices of these envelops then let me tell you, these pieces are available at a very convenient price. If are associating with a company like Optamark Graphics, you will be able to save a huge sum of money on this highly effective marketing trick.

    Other than the custom envelops, there are various other stationery choices that can be made. These options will not only help you with effective marketing but also will create best impression on the viewers and might pursue them to avail your services as well.

    It doesn’t matters whether you have a small scale or a large scale company. It only depends upon your budget and brilliant sense of marketing.

    Why Do You Need To Print Premium Menus For Your Restaurants?

    Do you have an upscale restaurant? Have you ever considered offering some interest on the menu of your bistro? If not, then here are some reasons that will help you in making the choice that you need to make:

    • Premium menus are made of premium paper. This shows the class of the restaurant and how you are better than your competitors. When the customer will hold the menu in their hand, it must not only provide them a pleasing visual but also define the quality of your brand. This way, people might be able to recognize you as the restaurant brand that has the smartest menus.
    • Premium menus are always subtle. If your restaurant has class then everything associated to it has to be subtle. You will never see premium print products in vibrant hues and disturbing designs. Their simplicity is their greatest strength. Therefore, to create a perfect impression on your customers, you must opt for premium styling and designing of the menu.
    • For the creation of premium menus from the best designers, you actually get to have a say. They sit with you and ask you about the elements that you want to add in the menu. Sometimes, you want to give them a personal touch. Thus, premium menu will also be a great deal for the ones who like to contribute in the designing process of their personal venture.
    • Usually, the term premium tends to give hiccups to the people since they mean expensive. But, quality companies like Optamark Graphics always provide you these products at the budget that is convenient for you. Budget should never confine you in increasing the standards of your brand.

    Now I guess you know why you need premium menus for your restaurant.

    How Brochures can be an Effective Marketing Tool?

    Brochure is a printed piece of material that is used widely to showcase any brand, company, organization or a venture. Usually designed in a trifold layout, this piece of paper can do wonders in promoting your brand on a large scale. It is a highly important and significant marketing tool.

    Despite the other marketing tools, brochures are on cloud nine because they look captivating as well as attract people towards the information featured in it. More of a collectible item, brochure is not to miss!

    Why you must add brochure to your marketing armoury? Take a sneak-peek :

    • For small businesses, it is a great tool to gain the attention of the customers. Even on a tight budget, you can get your own brochure designed.
    • No matter the print media is expensive on pockets, but still it is quite handy and less expensive than magazines. Advertising in newspapers and magazines go unnoticed at times because of the other companies also doing the same thing. Get noticed by public through brochure advertising!
    • Add interesting images and visual effects in the brochure to keep the customers hooked. Because loads of information is provided in a single piece of paper, it is really supportive for the customers to get a deep insight about your brand.
    • Display anything in the brochure like products, services or anything you deal in. There is no thumb rule as to display only the optional items – Go creative and be promotional.
    • Now guess what is the best thing with brochure marketing? Well, they are cost effective as with each brochure, the cost keeps going down. Regular number of print products can be availed at discounted prices.

    Given these exciting benefits of brochure marketing, you must not forget that the images and quality of content is not to be compromised.

    Be Creative and Different with T-shirt Marketing

    Still you don’t have any of the t-shirt or hat presenting your brand? Dude, you are very late in that case. Yeah, t-shirt marketing has been doing rounds for a while now and trust me, it is going to earn you a lot more revenue than you ever thought of.

    You must have seen a lot of people wearing branded t-shirts with their company’s logo or name printed on it, haven’t you? Well, it is a cool way to make people aware about your company and see the user base growing. Just think of people sporting a smart tee with your name on, it sounds just so awesome.

    When it comes to marketing, loads of ways are there like caps, mugs, bags, water bottles, mats and beverage holders etc. Why not add t-shirts also in the marketing realm as it is a cost effective marketing trend prevailing these days. While a smart entrepreneur is he who knows how to effectively use t-shirt marketing because in today’s ad-choked era, it is actually difficult to lure the customers towards your brand.

    Make your Employees Wear T-shirts Featuring your Brand

    All what matters to the company are the employees working under it. Make your employees wear tees and market the Promotional Products or services in their own natural way. It would definitely be a win-win situation if they do the marketing in conferences or corporate events. T-shirt marketing is a silent advertising campaign as you don’t have to speak rather people find you themselves if your t-shirt is creative enough.

    Carry the T-shirt Everywhere

    When you are not working, carry the t-shirt with you. Place it on the back of the chair so that people can notice. Or while travelling, you can fold it and place it in such a way that the brand logo or name is clearly visible to others to get noticed.

    So make the most out of every opportunity you get and think outside of the box to capture maximum market in an easy and fun way.

    Stickers- The Best Marketing Tool Ever!

    If you are looking for the most versatile marketing tool, have you ever considered using the printed stickers? These are the things that can be used at different places in different occasions and these are also highly cash effective. The sole motive of printing a sticker is to draw viewer attention towards it and spread the message. As I mentioned earlier, these are the highly cost effective choices that you can make since the paper used to create stickers is thin and less expensive. There are many other elements that influence the cost of these things.

    Anyways, let’s see how a sticker can affect the marketing :

    Once your brand has knocked the market and you are into routine selling, you need marketing to spread news about the latest or upcoming events. Using fancy marketing stickers with great content and attractive graphics will surely steal the deal. All you have to do is to get the graphics done beautifully and the content of the sticker must be clear enough so that you can spread the news in the most appropriate way.

    Throwing pamphlets about the event could or could not draw maximum customer attention. It is because when you hand over the brochure or pamphlet to someone, it is not necessary that they will see it. On the other hand, stickers have the magnetic effect.

    Imagine the difference between something that is floating on the road and something that is attractive enough and stuck on a vehicle or the main road of your town. Anything that has more appeal and is more available to maximum number of eyes will result in better marketing.

    So this is where we end the discussion that in any case, stickers are better marketing tools than many other things that are listed on the menu. If you haven’t given it a try, I suggest you must get started!

    Fridge Magnets- A Powerful Marketing Tools

    There are some things that sound a little lame but they can work wonders for you. Have you ever thought about refrigerator magnets as a marketing tool? Well, if you haven’t yet then you are missing out a great opportunity to effectively market your business. Here are some reasons how fridge magnets can help you with brilliant marketing:

    • Fridge magnets are commonly used to attach important documents or pictures or artwork on the fridge. Therefore, it is an important thing that can be used by everyone. Giving a refrigerator magnet to the customers for marketing purpose will prove out to be the best and simplest marketing strategy that you have ever pulled.
    • Unlike other marketing tools like a brochure or a postcard or direct mail, fridge magnets can come in constant view. Once applied on the fridge, you will always look at it, whenever you open the fridge.
    • You might not know this but the things that are repetitively seen always create an impression on your mind. Constant brand reinforcement always affects the customers. It is impressionable and someday the customer will surely take a step towards availing your services or buying the print products that you are dealing in.
    • Your friends visit your place and you all plan to cook together, this is the time when fridge magnet will multiply its audience. The companies that are making these magnets must create a beautiful design so that it can tempt the passer bys. If there will be something highly attractive attached to your fridge, people will surely notice and might want to avail your services.

    Sometimes, an idea that comes out of the blue turns out to be very successful. I bet, if you choose this method of Optamark for your business, you will surely witness some great results in future.

    What Sort Of Marketing Small Businesses Need?

    Small scale businesses have small budget. Well, you don’t have to worry if you will be able to promote your business or not because there are various marketing techniques that don’t need much investment. Here are some of the budget friendly ideas that will surely boost the performance of your business, giving it more exposure in the target market:

    Content:

    There is a reason why Content is known as King of marketing. With my personal experience, whenever I find myself baffling with a new topic, I dig it online to find solutions. People like visiting such content websites where you always find suitable solutions to your needs. If you are investing in content, make sure it is resourceful for the readers.

    Instructional Videos:

    If you are dealing in the products are trailed by a lot of questions and people need help in using them then you must create instructional videos. As much you will help the customers, your company will gain more credibility. That’s how you can do economic marketing of your brand.

    DIY Infographics

    :

    Well, according to the latest buzz in the market, Infographics are the coolest tools of marketing. They are easy to understand by the viewers. For this you need to hire a designer who can create an Infographic according to your needs. Best of the graphic designers are available in your service at Optamark Solutions.

    Reshaping The Website:

    Content is the main ingredient of your website. Therefore, with tight budget, you can simply renew the content at the web design with new images and graphics. There are countless designers and writers available in the market that will do the job for you in a restricted budget.

    Tight budget is never an excuse to put a stoppage on the marketing. You can always check out the above ideas and ensure the growth.

    Redefining the message to market strategy

    The world of printing is fast changing and requires one to adapt to the new technologies while finding solutions to the older ones. Optamark, under the leadership of Tarang Gosalia, is redefining the printing solutions while attending to the marketing, logistics, and digital promotional activities. We are committed to providing a fully integrated service – marketing concept to implementation. The approach of the company and the dedicated team ensures that you receive all the assistance to master the marketing strategy, and move, merge, and get along with the changing trends to compete with the best in the market.

    Optamark believes in one thing – providing an affordable solution for print and marketing activities. The beginning of the day at the work starts with finding new ways to make your task easier. Today, we offer a broad gamut of solutions with a streamlined approach that power the Message to Market strategy with the needed quality and speed. The approach ensures that the products intended for the targeted audience reach effectively with the right amount of flair. The workforce is compassionate about offering affordable and quality solutions, which is the primary element of the growth of the company.

    The foundation and the motto of the company are to provide superior performance and value in everything that we do, create and offer. The driving force of success is the culture that strives for excellence and embraces innovation. We develop trust through our solutions that demonstrate our capability and strength. It further displays the equality role across out employees, clients and communities. We nurture creativity to offer simplest and attractive solutions to any problem or the requirement of a marketing need. With everything available in a creative manner, Optamark is a one-of-a-kind company that is bound to take your selling activities to a new level.

    Promotional Products And Its Multiplier Effect On Your Venture

    Managing the funds when you have commenced a small scale industry is the prime motive. You cannot just keep dividing your attention to every marketing avenue that you come across. But then again, you need a solution for the promotions of your business; be it with a restricted budget but it has to be productive. So for those who want a solution that has a multiplier effect on their business, I have got a solution in my kitty- its Promotional Products. So how can the promotional products have rewarding effect on your business?

    Needless to say but these techniques are sure shot for restricted budget promotions. The best part of investing in these products is that these become constant method of promotions in the world. Once you have invested in any of the technique, it will serve you for the longest period of time. The only heck in this is if you are not doing promotions of a particular event.

    For instance: if your company has just started to provide some new service and you want people to know about it then the first thing to come to your mind will be banners and fryers. So both these are promotional products. But to be more specific, when a company makes an extra effort and buys promotional mugs, t-shirts, etc. then there is more probability of getting positive reception from the buyers.

    You might know that every buyer like free perks and gifts and these promotional products not only make space in the consumer’s house but also in their mind. And that is how you are able to implement a result generating marketing strategy. Next time when the buyer has to buy same niche product, they will have the logo, name and offerings of your brand quite clear in mind. I would recommend Optamark as it is the best company for the respective niche.

    Productive Ways To Increase The Sales Of Your Brand

    Well, the significant increase in the market opportunities have invited many small and large scale industries to take their business online. But at the same time, it has become quite demanding to be able to make good amount of business out of it. Today when a buyer goes online, there are millions of websites that are waiting for them to fulfill their needs. Then how to make your brand do better than others in conventional industry as well as online market? A brand with goodwill has to make least efforts to attract the customers. Their credibility in the market does all the work for them. So if you are a neophyte in the industry then these are some productive ways that can help you in increase your sales:

    • It is mandatory to work hard in making the brand familiar to the audience. Suppose you are a new soap brand then it will be advised to make some sample soaps for your buyers and give these to them as a gift. It can go with some other product but this strategy always works out.
    • Endorsement will always work wonders for your company. Invest in every kind of endorsement as you can
    • Create some subsidiary products such as promotional products. Whatever you are selling, accommodate the sales with some other promotional and printed products such as brochures describing the upcoming range, fryers, etc. and distribute them among buyers.
    • Contact a professional printing company such as Optamark and get some large banners printed for on-street promotions.
    • Keep the prices of your products to the minimal so that people don’t have to think twice before picking up your product from the shelf.

    This is inevitable that you will have to make much effort in order to achieve your vision but these techniques will definitely help you in reaching where you want to be.

    Know The Facts About Business Blogging

    Having online space for your business? Then you must be very well aware of the competition and the measure that are mandatory for you to survive in the market. However blogging is not a new term but it is indeed very effective for business marketing perspective. It is all about keeping your audience entertained and engaged with your services and products and launching new ones. Having a blog will bring traffic to your website when you can easily launch new stuff and drag visitor’s attention towards your offerings. So you believe it or not, your business needs a blog if you want to make more sales than your competitors.

    Here are some great facts about business blogging that you need to know:

      • It’s all about customer satisfaction. People spend long hours in order to collect information about the product they are buying. So the only way to satisfy customers is via words. The content has to be so enticing that people get trailed towards buying your products. Such is the command of words that once you convince the buyer, you can expect great sales. If you think that having a blog page on your website is a waste than you definitely need to brush your logics and understand the facts.

    Competition in the market is increasing with every passing second. It has been noted that 80% of the sellers that are doing great in the market are getting sales from their blogs. You must think about it.

    • Blogging is more like building brands and building trust among customers. So if you see your business to rise and shine in coming time, why don’t you just start building brand from now only.

    Blogging is a very certain marketing tool that has helped many businesses to boost their sales. If you haven’t added a blog page yet in your website than I recommend making suitable changes before some other brand steal the market. At Optamark, we strive for excellence because our main aim is to ensure that our end customers are satisfied and they are contented with what we have to offer.

    Are You Using These Great Web Development Tools?

    Being a web developer, you might think that introducing new frameworks in your work and learning new tactics is a never ending process. Well yes, it is a never ending process, especially when you want to stand out in the market as the adept service provider. But there are certain methods that can be practiced forever and you just don’t need any replacement to them. So as I am talking about great web development tools, are you the one using these few :

    Adobe Edge Inspect

    This tool has always been of great advantage to the developers, especially the ones that are well trained in creating websites with the help of Flash. It is a perfect replacement to creative Flash platform and it allows you to create responsive website-design and apps with the help of HTML and CSS that are compatible with latest computers and mobile browsers.

    Prefix Free

    It is quite resourceful for the developers when they get to use prefix snippets and frameworks. There are various such tools that are available in your service these days that can be used with absolute ease. So prefix free can be added in your current browser or also to any CSS code wherever required.

    Cloud9 IDE

    Well, this is a very useful tool that helps developers to collaborate with one another and divide the tasks as per their area of expertise. The coding and changes made are flagged simultaneously. With the help of this tool, developers can code and chat with each other at the same time. This tool is followed by features such as smart drag FTP integration, drop document trees and code completion. This makes coding really fun, real time and flexible for the associated developers.

    However, we at Optamark are greatly in touch of all the necessary tools and provide finest web development services to our clients.

    Why Does A Brand Needs Logo?

    Every company is recognized by a name and a symbol. It has been assimilated that it becomes easy for people to recognize an image or a symbol than the name. That is why every company name is followed by a symbol called “Logo”. The logos are mostly centric to the kind of services that the brand provides. It includes your mission, perspective, vision and strengths. It is unique from others and on the success of your business; this would be the only think that people will remember.

    What’s In A Logo?

    Finding a logo really sucks out a lot of energy from you. This is definitely not an easy task. You might have some personal requirements and those requirements cannot be discovered with the premade logos available online. That is why it is suggested to hire and web designing company that can sit with you, understand your perspective and give you the logo that defines your business. It is imperative to make right choices about the design, color, spacing and graphics of the logo.

    Who Should A Logo Affect?

    It is all about having a great logo. The definition of a great logo is the symbol or the image that can target market and speaks about your values. It is to be created with an agenda. Consider the example: if you into selling children’s products you will like to make it something that appeals kids or the parents of the kids and babies. It has nothing to do much with senior citizens. A logo that is specific to its offerings is the only thing that will attract customers towards it.

    Logo is the symbolic representation of your business and it should be selected carefully. If you want it to be customized than no other brand is better than Optamark. Here you can avail foremost professional services.

    Most Preeminent Strategies For Business’s Promotional Endeavors

    Product promotion is a mandatory task for spreading awareness and inveigling customers. Soon before you make the outline of your newbie online business, it is essential to take care of the marketing strategies. Online marketing is remotely different from the conventional kind. This varies from company to company as some of them thinks a single strategy is enough to give them needed exposure.

    On the other hand, there are companies that believe in opting as many ways as possible to lift their business aloft. Many of us are also unaware of the strategies that actually work. So this is what our article of today is based on. Take a sneak peek in the most preeminent promotional strategies for your business:

    Social Media

    Social Media has however turned to be the fundamental way to promote business. You have got a gamut of fine options comprising Facebook, Twitter, Google+, etc. People use these platforms quite a lot these days and so it is effective to sell products here as these websites gives you plenty of exposure.

    Mail Order Promotions

    For all kind of online involvements, you need an e-mail id that can help you in signing in everywhere. Mail order promotions refer to direct sending the promotional content to the email id of the recipient. This also works wonder.

    Brand Promotional Gifts

    For brand promotion, gift sounds like a brilliant idea. You can have great promotional products been gifted to the customers. You can spread the news about the possibility of winning gifts on availing your services.

    Customer Referral Incentive Programs

    You must have seen websites offering incentives to the people who refer their brand to their friends and fellows. This promotional strategy is trending the most and bringing a lot of business to the businesses.

    Optamark can give you best promotional services that can help your business rise and shine.

    Novice in E-Commerce Web Designing? Grab a few Points to Ponder

    Envisaging your business to establish a significant position in e-world is like every retailer’s dream. But the question is- how to carry-out the endeavor and make your dream come true. Apparently, Neophytes happen to see more risks in investing for online presence and this is perhaps because of the partial know-how. Optamark began its journey as a simple print solution provider. Being new in the industry, you are unprepared for the upcoming challenges. So, you need to do some groundwork before you can commence with the first steps.

    We will discuss certain principles of e-commerce web designing, so that no service provider can outsmart you:

    Domain Selection :

    No website can share online space without web hosting. For e-commerce, there is a mammoth of web hosting services and domains available. Without distorting your attention, choice the domain that gives you consistently great performance, reliable customer support and 100% uptime.

    Relevant Content :

    What would you do with a blank website without any content that can enlighten people about what you are? So give some extra emphasis on content of your website.

    Responsive :

    It is hard to survive in e-world without making your website mobile friendly. Trust me, 90% of users prefer mobile phones to shop-from or check out e-commerce websites. So consider this aspect very carefully and demand the designer to make the website responsive.

    Clean SEO Friendly Code :

    For any website to live-to-tell-the-tale, marketing and right exposure is fascinatingly significant. SEO is the channel to bring exposure to your website. You cannot escape adding SEO code while getting your website designed. So in order to make your website to trail more coverage, you better get the clean SEO code.

    Designing could be demanding. Let the designer do his job and you keep an account of other things that imply equal significance, just like a fine website visual appearance.

    5 Hot-Shot Online Business Ideas That Can Make You Rich

    Now is the time when starting a business does not require an influx of money. This is because here we are not talking about the brick and mortar business, but the new styled trending business form- E-Commerce. However, you can own different kind of businesses online. Our chapter today will enlighten you about the exclusive business ideas that require minimum upfront but consequently, they will bring to exceptional profits. I have summoned some great ideas here; let’s take a sneak-peek:

    1. Affiliate Marketing:

    First I would like to tell you the meaning of Affiliate Marketing. Basically, this acts as a middleman and that bridge the distance between e-seller and e-shopper. When you help the seller to sell his products, you kind of earn a commission. Affiliates are making huge sum of money from websites like Amazon and Ebay.

    2. E-Selling:

    Of course, by having an e-commerce website, you are boosting your chances to sell way more than a conventional store can ever do.

    3. Building Apps:

    This is the brainy’s work because you can either build the apps or you can hire someone to do the deed for you. In either cases, you have to be the one with complete know-how about the in’s and out’s of app making.

    4. Domain Selling:

    This one is also quite a lot in buzz. Some people just buy the domains at their registration price. Later, you can resell the domain at relatively higher price. This requires a small investment of money and time. You just have to be a little careful while choosing the right name so that you can get some extra worth for the sold domain name.

    5. Social Media Marketing:

    Just like the trends are raising its array, the demand of social media promotions is also thrive. You can have a social media marketing company that help people in increasing its visibility.

    So these are some of the ideas that you can consider. But in all the above online business options, you need a web designing company that can help you in creating the website. For that, you can refer Optamark and have the most alluring online presence.

    3 Secrets That Are Kept By All Graphic Designers

    The demand of graphic designers has risen aloft. You cannot know all about every service that you need for your website but some knowledge is good to at least select the right guy. By knowing certain things about your graphic designing, you can at least keep yourself from getting fooled.

    In every profession, very limited information is shared to the clients. While you speak to a graphic designer, there are certain things that he will never tell you. Let’s explore those things:

    Over Emphasizing Visual Presentation:

    The only job of a graphic designer is to create the design of your website. Being beautiful is not the qualification to bring sales. But a great tour of the website will certainly do. Showcasing the website in such a manner that everyone who reaches out to you for a solution, ends up with an answer. Beautifying your website is not bad but detailing is must. Most of the designer doesn’t guide you with this.

    Redesigning Is Not Necessary:

    You must have heard designers to insist you for getting the outlook of your web page changed frequently. Well, this is just a trick to fool you and get consistent work from you. I don’t think there are much people in the industry who will guide you right.

    Expensive Maintenance

    Trust me guys, designing a website is onetime expense. If your designer has done the right work, you don’t get to trouble yourself with maintenance expenses any time soon. There are designers who tend to incur hefty amount on maintenance. But honestly, it is not expensive at all.

    Unethical practices are followed all the time by some designers, in order to extract as much money as they can. But we at Optamark take care of all what our customers need in the most authentic way. We have the choicest graphic designers linked up with us that helps the client in best possible manner.

    How To Utilize Your Brand Name For Adept Online Marketing?

    Its’ like a chaos that every small or large scale business is having online presence. That is why it has become highly competitive to survive. Don’t you wanna stand out from the crowd and be a brand that is highly recognizable and relatable. It is possible only if you know the right methods.It is also important to ensure that the web designs are up to the mark.

    Let me open the suggestion box and give some to you that can help you in using your brand name for essential online marketing:

    Choosing A Right Brand Name:

    Naming and Designing of the brand name: both are equally essential. The name has to be simple, precise and unique. It must relate to your offerings. In short, one word that describes what you are all about. The designing must also be very fine and unique. Optamark is one of the top companies that have managed to make a huge name for itself.

    Logo:

    Logo is like the face of your company. People will only remember you when they can picture something on hearing your brand name. The first thing to come to every mind is the logo. So make sure to put extra emphasis on the logo of your brand name.

    Tagline:

    You must have heard the very popular tagline called: Isko Laga Dala To Life Jhinga Lala”. Yes you guessed it right. It is tag line of Tata Sky. Giving a tag line to your brand is just like giving a piece of something to the users with whom they can connect with.

    Social Media Marketing:

    Well, SMM is the only mantra for better brand recognition. It boosts the visibility of your brand. When your brand name will appear at social media multiple times, it will automatically make you popular.

    Guard It With Your Life :

    Creating brand name is easy but maintaining it is the most complex task. This can only be done by being authentic in service providing and towards the customers. So you surely need to guard it with your life.

    Make Optamark Apart of Your Growth

    Are you new a company? Do you have less capital to market your product? If so, then we can help you. Yes, Optamark is a one-stop solution for all your needs. The success of your business is dependent on how well you are marketing your product. Marketing involves capital, and if it is a constraint for you, then we can offer you all the support you require in creating the ‘brand’ value.

    The story

    Optamark began its journey as a simple print solution provider. However, the quick changing marketing scenarios and availability of new technologies helped us venture deep into marketing and strategy, using all the technologies currently available. The best part of the entire system is the plan that we provide you according to your needs. Yes! You heard it correctly. We chart the course of action after collecting information related to your product, the goal of your company, the targeted audience, and location (if any).

    The plan

    We believe it is important for any business to build a brand value ahead before creating a marketing strategy. The date we collect from you gives us, the creative team of professionals to look at pioneering ideas that transform the conventional marketing or promotional activities. The engagement of the ideas together with the use of technology helps us give you a platform that is within your means and at the same time fulfills the requirement.

    Create history

    Come! Inquire today about the price to learn more about the ideas that we present according to your business goal. If you are falling short of ideas and budget, do not take a back step, reach us immediately and let us work in sequential to develop a marketing strategy that will help you setup a platform that will kickstart your business within a short time.

    Come Lets Grow Together!

    Building a brand is equally important as that of creating innovative and quality products. With the requirements changing at a faster pace than expected, companies are thriving to provide the best product at an affordable price. However, many businesses fail to achieve the success due to lack of business strategies. Not only building a great product is important but also promoting it in a productive manner is equally essential. Marketing the product makes it reach the vibrant audiences of the society, giving an opportunity for the buyers to consider the new product.

    Optamark excels in the field of promotional activities. We understand the requirement of building the brand and thereby acquiring the needed customer base. We help you identify the approach required for marketing the product by combining the product value, budget, timeline, and marketing objective. The best part of the entire process is the one-stop solution offered by us. We offer a wide variety of solutions to suit the different needs of the industries. It includes brand development, graphic design, copywriting services, direct marketing, hosting campaigns, data analysis, public relations, and building promotional products. As every industry is different with varying budgets for the promotional activity, our team at Optamark makes it a point to fulfill the task within the prescribed limitations. Thanks to the cutting edge technology and creative minds working behind the scenes.

    Promoting a product and building brand value requires an innovative approach to ensure that the product from the company reaches the certain audience. Be it website building, Bizhub development, marketing, or one-stop print solutions, Optamark fulfills every need of your requirement. We support you grow and succeed in the hostile market, thereby moving together towards the common goal – success and achievement.

    If you are looking for creative marketing solutions at an affordable price, Optamark is the choice. Request a quote today!

    The Optamark mark in marketing strategy – promotional products

    The digital printing arena is changing rapidly with new technologies and requirements from the clients. Although the printing solutions fulfill every need, delivering high-quality service at an affordable price is still a dream for many. However, we at Optamark, consider lucky to give unique and individualized concepts of marketing the digital print media.

    Reaching to the targeted audience is important for any company to boost sales, create a brand, and achieve success. One of the effective medium is using promotional products. These promotional products are helpful in establishing identity. Optamark uses the strategy in an effective medium and tailor it according to your requirement. We believe in delivering a quality solution at an affordable price and in an efficient manner.

    Optamark achieved success within a short period, thanks to the creativity and the continuous zeal to do something unique and new. We believe in delivering high-quality products, coupled with the right marketing strategy and price. We focus on delivering the promotional products to the end-users rather than choosing a distributor. Additionally, our development team collects the required information before creating the artwork for the product, the concept of marketing, and the logistics to deliver it to the appropriate people.

    Optamark has come a long way since its incorporation in the early 20th century. Our success lies in the compassion that we possess and the determination to overcome hurdles in offering unique, high-quality services that benefit our clients. We send the right message to the audience through the promotional products. We understand the importance of an engaging marketing strategy. Therefore, we strive hard in a creative manner to offer unique solutions to keep away from the regular crowd and competition.

    Consult our team today to find out about the exceptional opportunities that await you for climbing the success stair and do a remarkable business.

    Building The Right Online Brand Power

    Looking for some of the best ways to stay at the top of the business? With the advent of online marketing, the need to promote and market your products and/or services has been felt stronger than ever before. This is why you have to be sure that you are analyzing the different aspects of the marketing world meticulously and coming with the right results.

    What can Optamark offer?

    Optamark is one of the top companies that have managed to make a huge name for itself. We offer a plethora of services starting from web development to web design, printing products and marketing solutions as well. So, if you want to build your brand and you are looking to capitalize on the online market, feel free to seek our services.

    With our online services, you can engineer your brand and make it a huge powerhouse. Our print and promotional products have been designed to offer you the right head start and take a lead in the field of printing. With the top designs, you can lure your customers and give them the much-needed clue to opt for your products.

    Quality above everything else

    When you are looking to find the best kind of products and engage in efficient internet marketing, one of the key aspects which you need to keep in mind has to be the need to stick to quality. You must ensure that you are opting for top quality products and in such cases; you should look out for products by Optamark. We pride ourselves on offering you products which will always pass the quality test.

    These are some of the different ways by which you can push your brand and help it reach to the very top. Make it a point to explore all these key details and then implement it for better output for your firm.

    The Tips To Buy The Best Printing Products

    When you are looking to buy some of the best printing products, you will of course need some sort of instructions to adhere to. Here are the key tips which we want you to know to ensure that you can buy some of the best printing products for your personal and/or professional use.

    The purpose at hand

    Of course, the very first thing which you need to do is define the key purpose at hand. The need for your printing product would depend upon whether you are looking to put it too personal use or professional use. When your need is professional, you should outline the type of products you are looking for. Even for personal uses, you should have a specific idea of the kind of stuff which you need.

    The target market

    The target niche holds a lot of importance too. You should check out the kind of market you are targeting. The kind of print products which you need depend largely upon the market that you are catering to. At Optamark, we have some of the widest type of printing products which you can choose. So, research your target niche and find out the kind of products which are likely to suit best. Choose them accordingly.

    The budgeting issues

    If you have a budget at hand, you need to be mindful of that too. One of the common mistakes which a lot of people make is that they end up choosing a product merely on the basis of budget. This is a flawed strategy and you need to ensure that you are choosing apt printing products which offer you the blend of quality and price.

    With these tips in mind, it should be easy to find the best kind of printing products.

    The Guide To Buying The Best Printing Products

    Do you have any kind of experience when it comes to buying printing products? There are a plethora of different options to pick from. The idea is to ensure that you can spot the best products which will serve your need in an apt manner. Here are the top things which you need to do.

    Define your needs

    Rather than looking at what the company is offering, you need to specify your own needs in an apt manner. When you put your needs clearly, it will allow you to narrow down the selection and look at the printing stuff which will serve your purpose in an apt manner.

    Budget constraints

    We may all have a specific budget bracket which we need to adhere to. This makes it important to get a clear picture of what your budget constraint is. Based upon the budget limitations, you can then choose what seems to be apt for your choices.

    The quality

    There is no doubt that quality will always play a crucial role when you are buying printing products. Never indulge in the mistake of buying inferior quality of products as they will not serve your need at all. If you are buying printing products for professional purpose and to promote your business, the concern for quality is even higher. Make sure that you opt for brands like Optamark where we ensure that quality will never be compromised.

    These are the key points which you should keep in mind prior to opting for the best printing products. At Optamark, we will give you plenty of choices to pick from and so you should make it a point to explore the different options and then look for what seems to excite you the most. We are sure that everyone will be able to find something which will serve their purpose.

    Going Global – The New Business Mantra

    Your business firm needs to be thoroughly marketed as this will aid in smoother progress. When you are on the lookout for finding some of the best ways to promote your firm in an apt manner, one of the possible strategies is to target the online market.

    These days, online marketing has slowly become the need of the hour. There are so many different firms who have been trying to target their online base as it allows them to expand the total customer base which they are targeting.

    Opening an online business would need the right support when it comes to web development and design. One of the best ways to target the online crowd is to opt for both design and development services. At Optamark, you will find some of the best state of the art developers and designers who are well equipped to do the job. They make it a point to thoroughly assess your needs and requirements and based upon the details; they will help you set up your own website.

    Once the site is up and running, you need to work upon the kind of promotion which you are doing, the promotional aspect and marketing strategies become the need of the hour. You will have to cautiously take out time to analyze if the marketing methods are any good.

    With the best printing products that can work as promotional stuff, you can get the word across. This will allow you to make the most out of your need to go global. Once again, Optamark prides itself on the kind of marketing product which it sells. So, feel free to take a look at all the different marketing materials, the promotional products and the web development services as well.

    We help businesses go global and we can help you too!

    The Top Marketing Strategy To Adhere To

    When it comes to your business, you will have to invest the right amount of marketing efforts. It is important to market your business in an apt manner because your inability to do so can hurt the overall growth of your business significantly. The idea is to come up with the right marketing strategies which could help your business reach new heights.

    One of the effective ways which can be used has to be promotional products. There are a lot of companies that have been working to manufacture promotional products and they have been doing a great work. If you take a look at Optamark and the kind of success it has managed to achieve, you will be impressed by it.

    We are one of the top rated companies that has been offering some of the best promotional products. We have a great track record to prove our expertise. When manufacturing promotional products for your printing needs, we make it a point to adhere to the best quality standard. This helps us in being sure that we can retain our clients and offer them cent percent customer satisfaction as well.

    With the best promotional products, a lot of firms will be able to send out the right message and this in turn helps them in being sure of they can promote their firm in an apt manner. It is extremely important to be sure of the kind of marketing and promotion activities which you are engaging in because the lack of promotion could be detrimental for the firm. This is because of the extensive amount of competition.

    So, watch out for what looks to be the best promotional products for your use and avail it to ensure that your firm too could climb greater heights and do a stupendous business as well.

    Picking The Best Printing Solutions

    The demand for printing products has gone up considerably. There are various companies that are in need of some of the best promotional printing products which could be used to send the message to their customers.

    At Optamark, you can rest assured that the products which you will find are going to be of the best possible quality and this is sure to help them in the long run. We aspire to become one of the top companies which will satiate all your printing needs under one roof.

    What makes us the leader?

    We have worked with a lot of clients and that too across different verticals. This exposure has given us the right insight which allowed us to come up with some of the best idea that can reap the right results for our clients. With this approach; we have managed to deliver services that have been par excellence.

    Further, we are aware that the market is price sensitive. This is why we stick to the right price guidelines because we believe in charging the right price for ensuring that you can get the best output in exchange of it.

    The blend of quality and price makes us one of the top names in the industry. You can also take a look at our track record and the reviews to gauge how good we have been at the job we do. The overall work which we have done so far has brought us in the good news and this is why we are looking to capitalize on it even more.

    So, make sure to check out the different details at our store and then watch out the ones which you can avail too. The right decisions can sometimes make all the difference in the fate of your firm. So, take the right decision today.

    The Tricks To Success For Online Firm

    When you have set up an online business, there are plenty of things to take care of. First and foremost, you will need to work upon your business design. The website which you have assumes gargantuan importance. This is why it becomes even more crucial to analyze how effectively you can develop a website.

    Unless you have technical proficiency, you should not rush through the whole ordeal of designing a website. Seek professional help if needed and then work upon the ways by which you can have the site up and running.

    Once the development aspect is done, you then need to focus upon the designing work. The type of design which you need is important too. The best professional designers are the ones who can study your business in detail and then come up with some of the best ideas which in turn can help you attract more visitors.

    Finally, you have to be sure that you are putting in the right kind of efforts when it comes to promotion. The promotion which your site engages in assumes gargantuan importance. So, you should carefully spend some time looking for ways by which you could promote the content and thereby attract a lot more leads as well.

    What Do We Do?

    At Optamark, we pride ourselves on offering the best solutions which have been tailored for your use. We specialize in offering the best web development and design solutions along with promotional products and printing needs. If you take a look at all the designs, you will be amazed at the kind of impeccable quality which we offer.

    All those who have availed our services have managed to be extremely happy and satisfied with the performance and product quality. Make it a point to avail our services and watch your business grow!

    The Key To Success In Online Business

    Are you looking to really improve your business presence? It is important for almost all businesses to go online these days because it opens up a new world of opportunities for them. If you too are wondering what would be the steps to be followed for the sake of starting your online business, here are the key steps which you need to keep in mind.

    Develop a website

    The first and foremost thing which needs to be done is that you must have a website. The development of website will entail the right thought process because not only does it needs to be so designed that it can offer you the right technical framework and support, but at the same time, it needs to be fully functional and should come with the right navigation too.

    The attractive design

    Merely having a fully functional website is not enough because you must work on the kind of web design you have as well. At Optamark, we have specialized web designers who take care of the intricate details of the way a web layout should be planned and they can offer the most creative and appealing web designs which is sure to serve your need.

    The right promotion

    The next thing which you need to do is be sure that you are carrying out the right kind of promotion as well. No business can make it big unless you know how to promote your products. Optamark has some of the finest range of promotional products which will be of use. Feel free to use these products and it will bring the right set of difference.

    These are the top steps which must be implemented in order to be sure that you too can venture in the online world of business and make it large. So, try these steps today.

    Business Strategies For Improvement

    As a business, you must always be on the lookout for strategies that could actually push your firm to newer heights. Are you always trying to come up with some amazing business ideas which could jazz the way your firm makes profits? It might not be the easiest thing to do because there are so many key factors which need to be taken into consideration. At the top of that, it is really hard to battle the competition which exists in the market.

    So, Optamark makes use of its knowledge, proficiency and expertise in order to be sure that it could help its clients understand the way business operates. With our expert team ready to assist you, your business will be able to get the complete makeover which is needed in order to thrive in the world of online business.

    Apart from this, we also offer some of the best promotional products which will allow you to showcase your products and thereby market your services in an apt manner too. If you really want to thrive in your world of business, you will have to be very sure about the kind of marketing efforts you are engaging in. With our finest products and the right promotional ideas and services, you will be able to impress your clients and even procure more of them.

    So, if you are looking to expand your business and tap the true potential in the market, make it a point to avail our excellent services as it is sure to make a difference. We have a proven track record of success and the sheer blend of experience and expertise makes us the best in the business.

    So, it is time to turn your dream of making your business successful come true. Feel free to ask us for a quote.

    Pushing Your Online Presence

    Are you tired of your lackluster sales numbers? Do you want to really push your business to the top and see the sales numbers climb? Here is your big chance to make it happen. At Optamark, we specialize in offering some of the best services that could truly help your business make a mark.

    In today’s times of online business, it has become extremely important to develop a strong online presence. This is why you will need to build a website which should load smoothly and must be packed with the right features. Not only this, it needs to come with a catchy and captivating design as well.

    What do we have to offer?

    At Optamark, you will find some of the best developers and designers at work. They will take your business idea and give you one of the best websites which will be tailored as per your need. They make use of an excellent framework and your website will be packed with the right features. All those who are on the lookout for some of the best services which could truly bring the right change in the business should make it a point to explore

    what Optamark has to offer.

    We offer a complete package ranging from web development to even web design and marketing and promotional products as well. We are your one stop solution which will offer the best services that you have been looking for. With the right kind of output, we can breathe a new life into your firm and this will allow your business to expand further and thereby get the best set of results as well.

    So, if you want to expand the online presence of your firm, watch out for the innumerable ways by which you can avail the services of Optamark and make things work for your firm.

    Pioneering New Businesses In Online World

    Building an online presence is mighty important. It is crucial for any firm to put in their best in order to succeed. This is the reason; there are plenty of companies who are willing to extend their help to business organizations who are looking to establish themselves in this sector.

    If you are looking to build your presence too and you do not have much idea about how the field of online business works, you can always avail the services of Optamark. We have tremendous expertise and experience in this field and it is this experience which has allowed us to reach out and help our clients by offering them the best of what they need.

    Helping you from scratch

    Optamark has some of the finest web developers on board. If you are looking to design your website in an apt manner and you are at ground zero, our developers and designers will come up with the right business strategies and plan and implement the right ideas for you.

    As we have served multiple clients, it has helped us sharpen our skills and now we know the best ideas which are sure to work for a specific industry.

    Taking it further

    Merely having a site up and running is not all because there are other things to be brought into the equation as well. This is why we focus upon building the different ways by which we can promote your firm. We also indulge in promotional and printing products which can be used to further let other people know about your brand.

    This is how we have managed to carve our name in this field. With the right approach, it has become possible for us to make a pioneering mark. If you aspire to be a great name in the business field, you should check out our portfolio.

    The Things To Know When Opting For Promotional Products

    When you are looking to promote your products, it becomes extremely important to be sure that you are putting in your money in the best choices. Let us see the main things which you need to know for the sake of being sure that you are buying the best promotional products.

    The quality

    Quality will always be the key when it comes to buying the finest promotional products. The main aim of buying these products is to promote your firm. Imagine, if you pick cheap quality products, what kind of impression will it project? This is why you should be a sticker for quality.

    Keep it creative

    There is no dearth of promotional products which you can use. It becomes important to be sure that you are coming up with new and creative ideas for such products. If your promotional product is out of the box and creative, it will surely help in improving the overall response which your brand will get.

    The perfect price

    Of course, we have a budget to adhere to. This is why we need to be sure that you are finding products that well suit your budget. When you keep an eye on the budget factor, it is going to help you plan the perfect promotional stuff at the estimated budget as well.

    How do we help?

    At Optamark, we have worked in this industry for so long that we are well versed with the dynamics. We no longer need to fret about the different aspects of how things should run. This is why you should make it a point to explore our diverse collection of stuff and then choose what seems to be apt for you.

    If you have any special requests or suggestions, you can always chip in and we will try our best to help you.

    Why Do You Need To Promote Your Online Business?

    Marketing and promotion seem to have taken an altogether new dimension. One can easily find some of the best businesses investing huge amount of money simply to ensure that they can carve a big identity of their own. This is exactly where Optamark comes into play.

    We have been in this industry for a long time and this has helped us be sure that we can work on the brand image of our clients and our promotional products can give them an upper edge too. After thoroughly researching the industry, we have come to the conclusion that promotion and marketing is crucial for the success of nay firm. Here are two of the top work principles which help us achieve the zenith of success.

    Promotional Products Can’t Compromise With Quality

    While no service could afford to compromise with quality, but when it comes to promotional products, the stakes are even higher. As the main aim of a promotional product is to ensure that you can really sell your business and create a niche, people are going to analyze it a lot more meticulously.

    So, at Optamark, we take utmost care to design promotional products which bear our hallmark of excellence.

    Designed With A Difference

    The promotional products need to be so that it stands out. If you have mundane design of promotional products, they will not be able to impress your clients. As the aim of promotional products is to help people know about the power of the brand, we take the work very seriously and offer the best products which will help our clients.

    These are two of our core principles at Optamark which has helped us specialize in different types of promotional products. You will find amazing variety at Optamark and so feel free to explore the details.

    Get The Global Appeal to Your Marketing with Optamark

    The world is changing with such a fast pace that keeping up could be a troublesome job without a little help. Optamark is just the strategic helper with a complete spectrum of all marketing solutions that could provide you with answers to all the issues that might tickle you.

    What is Optamark?

    We are a unit, which has been putting its best efforts in redefining printing from over a period of three decades now. We offer you with a vast variety of product and services, oriented to fulfill all your marketing needs. Our features are designed in a customer-specific manner and we strive only to build and nurture amazing brands by bringing brands and business together.

    What’s there for you at Optamark?

    We have developed from a traditional printing unit to one of the rising names in the field of marketing solutions only with our innovation and tireless commitment to our customers. We bring to you the fruitful idea off web to print technology that is sure to take your business and marketing to great levels.

    At Optamark, you get the best of full-service printing and creative marketing assistance. We have pooled a multiplicity of products and services ranging from signage, printing and lots more, extended with a blend of strong traditional outlook with the digital strength of the day.

    We have an excellent team of experts, experienced in the nature of their work. The unmoving focus and dedication of our efficient workforce makes it possible for us to fulfill our promise to provide you with more than satisfactory experience at Optamark.

    If you are looking for a supportive hand to take care of all your marketing solutions, Optamark is the spot for you. So experience our innovative flexibility in movement from logistics to marketing, proficient services from idea to implementation for yourself.

    The Right Help For New Business Ventures

    When you are just starting in the field of online business, there are plenty of things you need to be wary of. The competition even in the field of online business is increasing every day. This is why it has become extremely important to be sure that you are choosing the best services so that you can stay at the top of the game.

    What can we do for you?

    At Optamark, the main focus is always upon finding the best services which can help you out. We offer a wide range of different services ranging from web development to efficient web designing, the right marketing solutions, the perfect printing solutions and direct response as well.

    The set-up of your online business needs to be top notch to ensure that you can really impress your customers. Until and unless you have managed to develop the website thoroughly, how will you succeed in being sure that you will be able to project the perfect impression? This is why you should hire the best professionals who can work on the designing and developmental aspect.

    Once the key framework is ready, the need arises for printing and promotion because you need to carve an identity of your own. Once again, it is Optamark that looks to be one of the top and trending choices because we are aware of the best printing strategies. We offer a wide array of different printing products which can aid in promotion of your stuff.

    So, if you are looking to promote your business and you are in need of right assistance, make it a point to choose our services and we will surely help you stand out from the rest. We can take your business to the next level with our cutting edge printing services and the best development ideas as well.

    3 Tips For Designing The Perfect Brochure

    Brochures and flyers are very integral for your business. When you are looking to work on the designing aspect, there are plenty of different things you will need to keep in mind. Here are 3 of the best tips which will come in handy for the sake of designing the best brochure which will make the firm stand out and look classy and top-notch.

    Deep research is mandatory

    A brochure or a flyer cannot contain filler information. It is extremely important to be sure that it is laden with the right facts and contains accurate information. This is why the first and foremost step which you need to follow is that researching about the firm is must. You need to spend ample time merely for the sake of understanding the details of the firm. Take a look at what the firm is involved in, their past record and the exact detail which they want to cover in the brochure.

    Mix and match

    Brochure should neither be too subtle nor too bright. While brochures are mostly seen as catchy documents which could capture the attention of people, it is important to be sure that you end up with a mix of extremes. Don’t make it too formal by putting in only light and subtle shades. At the same time, the brochure shouldn’t look like a children’s coloring book either. You need to mix and match to make it look exactly what you need it to be.

    Add the right illustrations

    A brochure should not be entirely text oriented unless the client specifies so. In a brochure, illustrations play a great role as it helps in jazzing up the whole display and will make it look complete. So, look out for the best set of images which you can add for having that polished look to the brochure.

    Eco friendly printing techniques

    When you pick our internet printing administrations, you are not just sparing cash, you’re sparing the earth. Ours is an eco-accommodating printing organization, and we offer a decision of reused paper stocks and dynamic soy-based inks. We have environment friendly facilities all over. We consequently print your requests at the plant nearest to you, which lessens the separation you’re printing items are delivered to radically cut fuel charges. Conventional printing gatherings use petroleum inks which make unsafe ruinous unstable natural squanders which could bring about tumor or asthma assaults in long run. They utilize fossil oil for machines. In a stunning disclosure printing industry positioned fourth in the rundown of significant toxins on the premise of waste created, renewable wellsprings of vitality utilized and amount of utilized force. Conventional printing produces perilous and non dangerous lethal material amid whole process like waste paper, greasing up liquids, chemicals, inks, and dissolvable, messy cloth, channels, sponges, process wastewater, printing plates and void item holders. It additionally aides diminish you’re transporting time and cost! Your request will be transported from the office nearest to its destination, or you can give us a chance to mail it for you!

    Our soy-based inks are benevolent to our surroundings, radiating less unpredictable natural mixes than customary petroleum-based inks. Some of our products are business cards, response cards, sales data sheets, brochures, welcome cards, newsletters, invitation cards, calendars, postcards and booklets. Eco agreeable printing organizations are substituting petroleum inks with soy or vegetable inks and reused papers are occurring of immaculate papers. The concerns of nursery gasses, increasing contamination levels and introduction to dangerous materials or cancer-causing agents are making print houses to change to become one with mother Earth and print green. The greater part of printing houses and distributed organizations has swung to reuse paper printing. Overall green printing routines cost lesser than customary. Alongside this it decreases their long haul risk towards environment and serves to safeguard or manage natural quality. It is without inconvenience and does not mean lower quality. You can likewise lessen your balance costs.

    Eco friendly printing saves money on working and waste transfer costs. Printing on reused paper, soy-based inks and shrewd transporting all add to our dedication to decreasing our carbon foot shaped impression. We’re pleased with what we’re doing to spare our surroundings. Going against convention is good but that is not enough o be extraordinary. Above all a trustworthy relation with your clients forms the base of your business. Environment agreeable printing utilize hundred percent post-purchaser waste prepared chlorine free uncoated, made by renewable vitality sources like wind or sun powered force, soy ink or vegetables ink. It uses waterless framework which discounts the need of hosing frameworks utilized as a part of customary printing. Indeed, even the folios, cements and foil stamps utilized are environment agreeable. These days green techniques are exceptionally suggested by social activists and corporate houses. They want to run with printers who depend on and take after eco well disposed procedures.

    Printing Technology at a whole new level

    With the rising advancement the printing thoughts have boarded another skyline. The thought of 3D printing has effectively bombarded the market. This is a remarkable method for expression that draws out the things in the 3 dimensional impacts. 3-D printing is driving a tremendous unrest in the realm of configuration and innovation. All the while, it is changing the way we consider the configuration, prototyping, and assembling of pretty much everything. The new approach exploits a generally better approach to make 3-D prints. All in all, these articles are made one layer at once by intertwining powder or setting down expelled plastic. Neither one of the approaches gives anything other than simple control over an object’s shading. 3D Printing is all the more usually eluded to is the procedure of making three-dimensional articles from a filtered or advanced document. The main procedure is making a virtual configuration of the item to be delivered. If the item to be made as of now exists and a duplicate or reproduction is required, then a 3D scanner picture of the item and CAD programming is utilized to make the outline; if, notwithstanding, the article to be made is another one, then a 3D displaying system and CAD programming make the virtual configuration. The product then breaks the last model into level layers. This record is then stacked into the 3D printer which prints the item layer by layer. The 3D printing makes the article by mixing every layer together consistently without the layers being noticeable separately; the finished result is a three-dimensional item. In spite of the fact that 3D innovation more likely than not been all that much in the vision of innovation for a considerable length of time, the advancement added substance producing hardware and materials started just around the 1980s. No two 3D printers are indistinguishable; there are contrasts in the way material layers are based on upon the other to make the last protest. A few strategies include liquefying or softening material to deliver these material layers.

    Uses of 3D printing stretch out to a few zones like structural planning, wrongdoing scene examinations to reproduce proof, outline representation instruction, stimulation, scientific pathology for recreating tissue and bones and so forth, social insurance & medicinal, modern, retail, assembling, individual, and numerous others. This innovation in printing was in effect broadly concentrated on by biotechnology organizations and researchers for utilization in tissue building applications which could then create body parts and organs for therapeutic needs without the requirement for a contributor or live cells. The potential outcomes in therapeutic science for 3D printing are essentially immeasurable in light of the fact that it opens an entire new line of reasoning into restorative medications for illnesses and wounds where appendages and organs of the body are squandered and can’t be supplanted. Later on, it is anticipated that the innovation of added substance assembling will affect society and change the way business is finished. In the most recent year or thereabouts, precisely this innovation now showcases. It works utilizing various inkjets that set out an item, bead by bead. These beads are in a flash cured by UV light to frame a strong. The capacity to consolidate translucent and murky inks ought to try and make it conceivable to recreate the surface appearance of numerous organic materials that are additionally semi-translucent. That’s captivating work. It will introduce another era of printing application. Also, it will make the present era of printers look completely dated in only a couple of years.

    Wide Format Printing – Our new Vutek Machine

    Digital Print WHITE! – EFI VUTEk GS3200 Large Format Printer​

    Digitally print WHITE! To accommodate the ever changing needs of our clientele, we have expanded our printing capabilities by introducing the new VUTEK GS3200 flatbed digital printer. This 3.2 meter (120”) state-of-the-art machine enables us to print on various substrates 2” thick or less (glass, wood, tile, carpet, paper, plastics, etc.) and do so at the highest resolution in the industry. “The quality of these prints is unbelievable! And the backlit panels we’re producing are absolutely breathtaking.”

    For our sporting/event clients, we have put together some amazing pieces and this machine really differentiates good quality vs breathtaking output.