Promotional Products Trending in 2020 / That People Actually Want to Keep

Selecting Promotional Products that are trending in 2020 requires time and skill. You want to always make sure that you have a product with your brand that creates a positive and long-lasting impression. Hence, you need something nice and quality. The best promotional products for businesses/startups/employees start with some eyecatching product. For example, take a look at HolidayCatalog

The market is ever so changing so think about now having Covid related products to what the market was demanding before!  Even think opposite as now travel is less so what can you give that can CREATE IMPRESSION. It’s all about IMPRESSIONS.

Companies that have multiple employees, inventory needs, online ordering function can have the ability to get a custom branded storefront experience. An example of what this would look like would be the ability to have the catalog (mentioned above) with the ability to take those products with a highly custom-branded storefront experience.

*Example of a Custom Branded Storefront with our 2020 Holiday Products:

In evaluating the options available for companies to have a highly customized storefront, we have the options to produce not only promo but also commercial printing, apparel, packaging. We want to be able to be a one stop shop for our clients to be able to secure anything and everything “brand”

To help, here are the most trending products as per our assessment in the market:

1. Smartphone & tech accessories.
2. Drinkware, Water Bottles & Promo Tumblers.
3. Apparel, Bags & Accessories.

If your interested in learning more about promotional products trending in 2020 and more, shoot us an email at support@optamarkgraphics.com

5 Easy Ways to Know if Your Website is Optimized for SEO

Now more than ever businesses need to compete to win the attention of Google. Whether your a small business or enterprise company, everybody needs to be the google loving!!!

Search Engine Optimization (SEO) is essential to earning relevant traffic for your website. If your website is Google/Bing and most important SEO friendly, your site is much more likely to rank higher in SERPs.

To put it simply, in order to “do better” in Google or other search engines, your site must be SEO friendly! It’s not just that but it needs to be optimized for mobile, quick, and effective in being able to get the user to “get what they want” quickly and easily.

The primary concerns regarding SEO are both on-site and off-site. Your on-site SEO is the things that someone can control or change whenever needed like the images, content, number of words, details. Your off-site SEO are things that are not totally in your control or on your website that you don’t have that same control over immediately, such as links from other websites to yours.

In this quick video, we cover the basics for someone whom is part of our Optamark platform to effectively SELL SEO services to small businesses. In this video, we quickly cover the basics of using a tool called SEMRush which is commonly used for Digital Marketing Agencies to better understand the performance of how a company, site, actions are online as it relates to the domain. In this detailed breakdown below, after we complete our AUDIT of the site, we will discuss ON PAGE related SEO which can be helpful for your to begin to understand the performance of your business.

Here are 5 key Easy Ways to Know if Your Website is Optimized for SEO

Content

Content is King for SEO. No content, no appetite from Google. This is one of the most important contributors to SEO, and it’s also one of the most common errors that pop up in site audits. The semantics of how many words you should have on your pages tend to change frequently, as do many “SEO Best Practices”, but staying current will be key for you to stay ahead of the crowd.

Page Titles

There should be a page title on every page, and every page title should be unique and relevant to the page associated with it.  You need to be extra careful with this especially if it is an e-commerce site.

If you have a CMS such as WordPress or HubSpot, you have easy access to editing page titles and corresponding meta descriptions that are set up to keep you within the confines of the current best practices.

Headings

Headings work side by side with the way you build your content, creating relevant separations between sections is essential and needs to be done. There should be a heading that leads into your content, almost like the chapter of a book. You can make adjustments to these within your CMS. We use WordPress, but there’s a ton of options out there.

An added bonus of headings, especially H1 headings is that they are a great opportunity to implement keywords that further break down those within your page titles.

Page Speed

It seems like common sense, but if your website is slow, your user experience (UX) is going to be significantly worse. In this digital age, users don’t want to wait around for a page to load. Low-speed time, no users. You gotta also be mobile-friendly.

Google PageSpeed Insights is a great tool for determining both your desktop and your mobile site speed. Not only will it provide the actual loading speed for each, but it will also offer suggestions to help improve your page speed, often ranging from errors like broken links, to redirects, all the way to improperly sized images.

Some of these fixes pertain to on-site SEO, and some pertain to off-site SEO, so be sure to recognize the difference between issues you can fix on your own and those that will require outsourcing.

Mobile Responsive

It’s 2020 – people are most likely looking at your website on their mobile device. Whether it’s a phone or a tablet, ensuring that your site performs at the same level of quality on smaller devices as it does on a desktop is paramount for improving UX, overall SEO, and site health.

Making sure that your menus are condensed and aspects like phone numbers and email addresses are large enough and clickable will help immensely when trying to improve overall UX.

Complete an SEO Checklist

If you read through this post thinking, “I still don’t have a clue” – don’t worry. All hope is not lost for your website. You can download our SEO checklist by clicking the image below, and use that to analyze all the aspects of your site that affect SEO and site health.

Even better…we’ll complete the SEO checklist for you! Schedule a consultation with one of our SEO Specialists and we’ll walk you through it, one step at a time.

Wholesale Channel Letters Near Me

It’s extremely important during these uncertain times to be able to have the opportunity to effectively make sure you’re messaging, visual noise, representation in public, and your logo stands out from the crowd. Especially with valuable real estate for your businesses exterior signage. This is only a challenge for retailers such as restaurants, franchisors, local businesses, Everybody needs signage but what type? What method? What material? What style?

Signage is complicated.

For example, do you know the difference between reverse-lit channel letters, channel letter signs, reverse channel letter details? This all sounds complicated. But not to worry, our experts at Optamark have a lot of experience in working with franchisors, landlords, commercial property owners not only in the design but the fabrication, build, as well as expertise in installing the signs as well. Need help with permits? We got you covered with our nationally insured installation network.

CLICK HERE TO DOWNLOAD YOUR CHANNEL LETTER GUIDE

Business Card Design Tips

While many may say using business cards will soon be obsolete, those who use business cards can say that a business card makes a lasting impression on a prospective client or business partner like no other.  A business card is more than just a piece of paper with your name and number on it. It is an extension of your brand, your company or yourself. A well-designed business card is guaranteed to be a conversational piece and attention grabber for new clients or influencers. Here are some tips for designing a successful business card :

Establish a good business card size

The standard business card size is 3.5 by 2 inches. This is the average size of most credit cards meaning that your business card can find a home in wallets and purses easily. However, more unusual business card sizes have been trending such as perfect squares or mini cards (2.75 by 1.125 in). This is a good way to stand out from the crowd but be aware, if the cards are inconvenient they may get lost or thrown out.

Include all key Information

Begin your design (or provide your designer) with all the Key information upfront. Some vital information that should be on a business card includes Name, Number and email address. Job title, office location, company website or social media profiles can also be added onto the card if desired.

Print on BOTH sides of the card

While printing on one side might be cheaper, it is always better to spend a little more and print on both sides of the card. The front side of your business card is a great place to showcase the company logo or portfolio pieces; this is your attention grabber.

Add custom elements your card

Aside from having a custom designed card, business cards that feature elements such as foil stamping, embossing, rounded corners, spot gloss or a colored seam can make a greater impression on the individual receiving your card.

Don’t include personal social media profiles

UNLESS your business card is for your own persons, all information on the card should lead back to your business or company. Including your personal Facebook or Twitter onto the card could harm potential business relationships, especially if the content being posted is not appropriate for business relations.

Don’t include borders in your design

A bordered design might look nice on screen but in the production, house a border on a card can create serious problems. If any of the cards are not cut correctly, a bordered edge will become skewed and very noticeable.

And most importantly:

Choose a good printer/printing service

At Optamark we can help with all your business card needs from advisement, to design to printing. Not only do we have a team of skilled graphic designers, we also have multiple print houses that can quickly and professionally produce your custom business cards. Click here to read more about what Optamark can do for your business cards.

Need to Reach Us Here are Many Great Ways to Connect

Optamark is one of the leading names when it comes to digital printing and promotional products. The kind of diverse products and services which we offer makes us a name to be reckoned with. This is why we are undoubtedly running high on a long list of steady clients.

If you too are looking to give your business an upper edge, we would like you to reach out to us. We care deeply for all our clients and therefore offer different ways to connect to us.

No matter what is your need and even if all you need is to know a quote, we are here to help you out. Give us a call and our skilled staffs will analyze your need and demand and get back to you with the right price estimate.

For those who are far away

In this digital age, we know that the world is no longer restricted with demarcated geographical boundaries. This is why we are also available on Skype. Give us call and we can even schedule a chat. This means that no matter where you are, we are going to be right there top help you with our excellent solutions.

Buzz us

You can also give us a call and conveniently reach out to us as well. With one ring, we will be right there at your help and assist you with our cutting edge services. Not only this, with the advent of social media, you can find us on all the leading social channels too.

So, no matter which channel you want to use, feel free to reach out to us. We treat every project with due respect and diligence and make it a point to offer nothing but the best of services to one and all.

So, check out the kind of projects we have done in the past and get in touch with us. We are sure that our services will not disappoint you as we are the undisputed leader in the field we work in.

Industry Insights That Could Impact Your Business

When you are looking to have a good business, there are so many different things which you need to implement. If you can get hold of some of the best industry insights, it will surely help you out. Here are some of the finest details which can definitely help you have a successful business in 2017.

Target a larger base

The focus this year should be on expanding the customer base. You should definitely try and expand the number of customers you are going to target. The larger the base, the better will be your chance to stay at the top of the game.

Analyze the competition

The competition is on the rise. It doesn’t really matters which field you are setting your business in, the competitors are there everywhere. With the steep rise in the competition levels, the demand has been felt to focus on analyzing the competitor’s move as well. Make it a point to follow the lead competitors and try and see the kind of moves they are making. This will help you step ahead in the game.

Strong foundation

In the end, your business sense needs to be well sharpened. You should make it a point to brush your basics well. Do not leave any kind of scope whatsoever when it comes to knowing your business.

Research as much as you can and explore the kind of scope and potential which you have. When you check both these points, you would know how and what to do so as to take your business to new heights.

With these insights at your fingertips, we are sure that you will be able to steer your business to new heights. At Optamark, we are always ready to offer you cutting edge digital printing solutions which can make your brand stand out from the crowd. So, do not let this good opportunity slip and start working on your business.  It is never too late. The foundation work needs to be strong enough for your firm to reach the position it should.

New Business Ideas To Try In 2017

When you are looking to have a great and successful business, there are umpteen things you need to keep in mind. Let us give you some kind of ideas which will help you make it big in 2017.

The digital printing field

Digital printing field is definitely going to witness a huge boom in this year. So, you should make it a point to tap the most of this area. Look out for new inspiration and ideas and watch out for the new revolution in the digital era. With fresh concepts, new designs and state of the art digital printing solutions, you might end up creating a difference.

Start-ups

Like always, this year too is likely to be the year of start-ups. Come up with any revolutionary and fresh idea and then spend time looking for ways to execute the whole plan. This should help you set things up and kick-start your business venture in the right direction.

Marketing

With more and more competition increasing at a steady speed, the need has been felt to offer the right kind of marketing services. This means that if you have some sharp marketing skills, you have to be sure that you can nail it right. Offer some of the best marketing services and solutions and it should help you make the right cut.

These are some of the smart ideas you can try out in 2017. Of course, Optamark is always ready to offer you any assistance which you may need. Our state of the art printing solutions is top notch and it will definitely help you project the perfect impression.

With the New Year setting in, you should try and come up with engaging business services that can help you substantiate your financial position and make it big this year. We are always here to offer ideas and cutting edge services.

Stickers- The Best Marketing Tool Ever!

If you are looking for the most versatile marketing tool, have you ever considered using the printed stickers? These are the things that can be used at different places in different occasions and these are also highly cash effective. The sole motive of printing a sticker is to draw viewer attention towards it and spread the message. As I mentioned earlier, these are the highly cost effective choices that you can make since the paper used to create stickers is thin and less expensive. There are many other elements that influence the cost of these things.

Anyways, let’s see how a sticker can affect the marketing :

Once your brand has knocked the market and you are into routine selling, you need marketing to spread news about the latest or upcoming events. Using fancy marketing stickers with great content and attractive graphics will surely steal the deal. All you have to do is to get the graphics done beautifully and the content of the sticker must be clear enough so that you can spread the news in the most appropriate way.

Throwing pamphlets about the event could or could not draw maximum customer attention. It is because when you hand over the brochure or pamphlet to someone, it is not necessary that they will see it. On the other hand, stickers have the magnetic effect.

Imagine the difference between something that is floating on the road and something that is attractive enough and stuck on a vehicle or the main road of your town. Anything that has more appeal and is more available to maximum number of eyes will result in better marketing.

So this is where we end the discussion that in any case, stickers are better marketing tools than many other things that are listed on the menu. If you haven’t given it a try, I suggest you must get started!