Business Card Design Tips

While many may say using business cards will soon be obsolete, those who use business cards can say that a business card makes a lasting impression on a prospective client or business partner like no other.  A business card is more than just a piece of paper with your name and number on it. It is an extension of your brand, your company or yourself. A well-designed business card is guaranteed to be a conversational piece and attention grabber for new clients or influencers. Here are some tips for designing a successful business card :

Establish a good business card size

The standard business card size is 3.5 by 2 inches. This is the average size of most credit cards meaning that your business card can find a home in wallets and purses easily. However, more unusual business card sizes have been trending such as perfect squares or mini cards (2.75 by 1.125 in). This is a good way to stand out from the crowd but be aware, if the cards are inconvenient they may get lost or thrown out.

Include all key Information

Begin your design (or provide your designer) with all the Key information upfront. Some vital information that should be on a business card includes Name, Number and email address. Job title, office location, company website or social media profiles can also be added onto the card if desired.

Print on BOTH sides of the card

While printing on one side might be cheaper, it is always better to spend a little more and print on both sides of the card. The front side of your business card is a great place to showcase the company logo or portfolio pieces; this is your attention grabber.

Add custom elements your card

Aside from having a custom designed card, business cards that feature elements such as foil stamping, embossing, rounded corners, spot gloss or a colored seam can make a greater impression on the individual receiving your card.

Don’t include personal social media profiles

UNLESS your business card is for your own persons, all information on the card should lead back to your business or company. Including your personal Facebook or Twitter onto the card could harm potential business relationships, especially if the content being posted is not appropriate for business relations.

Don’t include borders in your design

A bordered design might look nice on screen but in the production, house a border on a card can create serious problems. If any of the cards are not cut correctly, a bordered edge will become skewed and very noticeable.

And most importantly:

Choose a good printer/printing service

At Optamark we can help with all your business card needs from advisement, to design to printing. Not only do we have a team of skilled graphic designers, we also have multiple print houses that can quickly and professionally produce your custom business cards. Click here to read more about what Optamark can do for your business cards.

Need to Reach Us Here are Many Great Ways to Connect

Optamark is one of the leading names when it comes to digital printing and promotional products. The kind of diverse products and services which we offer makes us a name to be reckoned with. This is why we are undoubtedly running high on a long list of steady clients.

If you too are looking to give your business an upper edge, we would like you to reach out to us. We care deeply for all our clients and therefore offer different ways to connect to us.

No matter what is your need and even if all you need is to know a quote, we are here to help you out. Give us a call and our skilled staffs will analyze your need and demand and get back to you with the right price estimate.

For those who are far away

In this digital age, we know that the world is no longer restricted with demarcated geographical boundaries. This is why we are also available on Skype. Give us call and we can even schedule a chat. This means that no matter where you are, we are going to be right there top help you with our excellent solutions.

Buzz us

You can also give us a call and conveniently reach out to us as well. With one ring, we will be right there at your help and assist you with our cutting edge services. Not only this, with the advent of social media, you can find us on all the leading social channels too.

So, no matter which channel you want to use, feel free to reach out to us. We treat every project with due respect and diligence and make it a point to offer nothing but the best of services to one and all.

So, check out the kind of projects we have done in the past and get in touch with us. We are sure that our services will not disappoint you as we are the undisputed leader in the field we work in.

Industry Insights That Could Impact Your Business

When you are looking to have a good business, there are so many different things which you need to implement. If you can get hold of some of the best industry insights, it will surely help you out. Here are some of the finest details which can definitely help you have a successful business in 2017.

Target a larger base

The focus this year should be on expanding the customer base. You should definitely try and expand the number of customers you are going to target. The larger the base, the better will be your chance to stay at the top of the game.

Analyze the competition

The competition is on the rise. It doesn’t really matters which field you are setting your business in, the competitors are there everywhere. With the steep rise in the competition levels, the demand has been felt to focus on analyzing the competitor’s move as well. Make it a point to follow the lead competitors and try and see the kind of moves they are making. This will help you step ahead in the game.

Strong foundation

In the end, your business sense needs to be well sharpened. You should make it a point to brush your basics well. Do not leave any kind of scope whatsoever when it comes to knowing your business.

Research as much as you can and explore the kind of scope and potential which you have. When you check both these points, you would know how and what to do so as to take your business to new heights.

With these insights at your fingertips, we are sure that you will be able to steer your business to new heights. At Optamark, we are always ready to offer you cutting edge digital printing solutions which can make your brand stand out from the crowd. So, do not let this good opportunity slip and start working on your business.  It is never too late. The foundation work needs to be strong enough for your firm to reach the position it should.

New Business Ideas To Try In 2017

When you are looking to have a great and successful business, there are umpteen things you need to keep in mind. Let us give you some kind of ideas which will help you make it big in 2017.

The digital printing field

Digital printing field is definitely going to witness a huge boom in this year. So, you should make it a point to tap the most of this area. Look out for new inspiration and ideas and watch out for the new revolution in the digital era. With fresh concepts, new designs and state of the art digital printing solutions, you might end up creating a difference.

Start-ups

Like always, this year too is likely to be the year of start-ups. Come up with any revolutionary and fresh idea and then spend time looking for ways to execute the whole plan. This should help you set things up and kick-start your business venture in the right direction.

Marketing

With more and more competition increasing at a steady speed, the need has been felt to offer the right kind of marketing services. This means that if you have some sharp marketing skills, you have to be sure that you can nail it right. Offer some of the best marketing services and solutions and it should help you make the right cut.

These are some of the smart ideas you can try out in 2017. Of course, Optamark is always ready to offer you any assistance which you may need. Our state of the art printing solutions is top notch and it will definitely help you project the perfect impression.

With the New Year setting in, you should try and come up with engaging business services that can help you substantiate your financial position and make it big this year. We are always here to offer ideas and cutting edge services.

Stickers- The Best Marketing Tool Ever!

If you are looking for the most versatile marketing tool, have you ever considered using the printed stickers? These are the things that can be used at different places in different occasions and these are also highly cash effective. The sole motive of printing a sticker is to draw viewer attention towards it and spread the message. As I mentioned earlier, these are the highly cost effective choices that you can make since the paper used to create stickers is thin and less expensive. There are many other elements that influence the cost of these things.

Anyways, let’s see how a sticker can affect the marketing :

Once your brand has knocked the market and you are into routine selling, you need marketing to spread news about the latest or upcoming events. Using fancy marketing stickers with great content and attractive graphics will surely steal the deal. All you have to do is to get the graphics done beautifully and the content of the sticker must be clear enough so that you can spread the news in the most appropriate way.

Throwing pamphlets about the event could or could not draw maximum customer attention. It is because when you hand over the brochure or pamphlet to someone, it is not necessary that they will see it. On the other hand, stickers have the magnetic effect.

Imagine the difference between something that is floating on the road and something that is attractive enough and stuck on a vehicle or the main road of your town. Anything that has more appeal and is more available to maximum number of eyes will result in better marketing.

So this is where we end the discussion that in any case, stickers are better marketing tools than many other things that are listed on the menu. If you haven’t given it a try, I suggest you must get started!