While some business operations warrant more effort than others, it’s imperative every aspect should be treated with the utmost priority. As an entrepreneur, you must treat your business like a machine—once you deem that everything is working, it will work as intended. The simplest parts, such as your business letterheads, are part of these seemingly insignificant details.
Letterheads used to conduct business with potential partners, as it presents your company in the best possible way. They need to be well-designed and equipped with the right elements, especially since visuals convey a thousand words.
To ensure that your business invests in the right letterhead, here are the three most important elements you need to incorporate:
The purpose of your letterhead is to let the reader know about your company. Leaving your letter blank is like sending an anonymous letter, which can be frustrating to read. Without an identity imbued in the letter, how do you ensure that the contents deliver the right impact?
Ensuring that your company’s name is presented warrants as a compelling introduction, but more importantly, it lets the receiver know that your business is real. With that being said, place your company’s name at the top of your letterhead. This allows the receiver to know that you mean business, thereby urging them to read further.
The most successful businesses are identifiable due to their logos and slogans. A bitten apple, for instance, signifies the technology-driven Apple. The fast-food giant Wendy’s offers a red-headed girl, which people now recognize as their ultimate symbol. To distinguish yourself from the rest, a well-made logo must be present.
The top of the letterhead is the ideal place for logos, just beside your company’s name. Others find that using logos as watermarks work best, but the idea is to place the logo on the most visible spot. This boosts brand awareness, further prompting the receiver to read the contents of your letter.
Your letter will likely be a proposal for partnership—in case the recipient is interested in engaging with your company, your contact details should be ready. Your contact information should be readily available on your letterhead, as with your email address and website. Your social media channels will also help. Not only will they be able to successfully contact you for concerns, but showcasing that you have multiple contact details assuages any doubts. With such a secure company, they’ll be convinced that they’re in capable hands.
Given that letterheads are incredibly important to business, most make the mistake of creating an overly complicated letterhead. Keep in mind that intricate isn’t always effective—while ensuring that the receiver is provided with enough information about your company, proceed with caution and don’t overwhelm them with information and design.
Letterheads should have information neatly arranged, preferably in designs that are easy to grasp. With that being said, make sure to proceed with simplicity in mind. Your main goal is to convey a message, after all—never deter them from focusing on the message!
For compelling letterhead designs and other visual projects, Optamark Graphics is the place to call. We offer you compressive digital marketing solutions across the United States, deeply rooted in industry knowledge and experience. Allow our experts to futureproof your business—reach out to our team today.
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