When it comes to digital marketing, there are always a lot of forecasts for the trends. Every year, people come up with a lot of game plans and try and analyze the kind of trends which the rest of the year will see. So, let us take a look at some of the major digital marketing predictions for 2017.
Videos take the lead
Video ads are likely to gain even more prominence and they will continue to dominate digital marketing arena. As visual appeal still remains a dominating factor, videos will continue to soar in popularity as a marketing means.
Mobile over PC
Continuing with the ongoing trend, mobile users will still be on a rise as more and more people are likely to ditch the desktop. With a faster lifestyle, more people are likely to stick with their mobiles as compared to home work stations.
Changing algorithms
When we are talking of digital marketing, we definitely need to rope seo in. It is once again likely that the seo algorithms will change and continue to do so. This is important to prevent manipulation and to ensure that the deserving websites get to stay at the very top of the ranks.
Increasing expenses of online advertisement
One of the major forecasts is that the cost for online advertisement is likely to surge because of the increasing demand and popularity. Now, how much it will impact the demand curve and what will be the outcome is something we need to wait and watch out for.
These are some of the digital marketing predictions doing the round. What will actually happen is something which only time can tell. But one thing is for sure – the field of digital marketing is definitely going to prosper a great deal.
