Using Flyers for Advertising

One of the oldest methods of advertising is using flyers. Flyers are a great marketing resource and strategy for all companies, not just those specializing in events or sales. While flyers may have seemed to become obsolete in today’s tech age, Technology only aids the marketing world now with providing online digital flyers as a way of marketing. Nonetheless, here are some reasons why flyers have been and will continue to be a great asset to any marketing strategy:

Flyers are extremely low cost

Flyers are probably one of the most cost-effective marketing strategies available today. Instead of investing thousands of dollars in expensive online marketing, billboards, TV advertisement slots, you can pay a professional graphic designer to design a flyer for your marketing campaign. Afterward, you can easily run off copies of the flyers for a few cents or you can post the flyers on social media to increase brand awareness.
burger flyer

Flyers provide high impact

Flyers can easily and quickly reach a large audience, sometimes faster than other means of marketing. They also take the guesswork out of where or when would be a good time to promote your company. Simply hand out flyers or post one in areas where your target audience would see them. With flyers only requiring a spot for posting, many local shops and restaurants are usually very welcoming to businesses posting a flyer or ad in their store.

People love physical marketing

Having a nice, well-printed flyer in your customer’s hand is always a good thing. Spend some extra money to get your flyers printed in high quality on high-quality paper and your customers will take notice of the extra mile your company went to get their business.

Do you have a flyer design already and are in need of a printing service? Perhaps this post inspired you to add a flyer design to your current marketing campaign? Contact us at Optamark Graphics and we can help with all your flyer needs, from concept to design to print to delivery!

Promo Products in Marketing

At first, it might be difficult to envision how using a cup with your logo or t-shirt with your logo could help your companies marketing practices. These are simple items, something that almost seems too small to have an impact. However, there are many reasons explaining why and how promotional products work to improve your companies marketing. Here are some of these reasons:

    • Customer’s love them!

One of the main goals of every company is to have a strong brand awareness with the public and their target audience. You want your brand to be remembered and recognized by all who see it. Promotional products work to increase your brand awareness. By sending customers or giving out promotional products with your company logo/branding there is a higher rate of customers remembering your brand! Not only does the one who receives the item remember your company, but all those who stop to admire will remember your company as well!

    • Promotional Products increase sales

It has been proven that promotional products increase sales. Customers generally don’t know what they need until someone tells them. Let your company be the one telling your customers through promotional products. Promo products encourage customers to look into your Brand, see all that you offer and see how they can find a way to buy your product or utilize your service.

    • Promotional products are cost-effective.

Marketing campaigns can get expensive pretty quickly. For that reason, promotional products can be a great, easy, and most importantly, cost-effective addition to your marketing campaign. Because promo products are often bought in bulk quantities, there is only little to spend for a large amount. Not to mention, they can reach a larger audience than other traditional methods.

These are just a few of the explanations on how promotional products can help with your marketing strategy. Need some more information or a quick consultation? Contact us here and speak to a member of our team!