Tag: business cards

Business Cards – Dos and Don’ts

In an increasingly digitized world, it’s important to remember the role of the business card in representing your brand. Especially while networking at social and business events, business cards come out to be a true business saver as a quick reminder of your brand and what your company can offer. You have probably received a bunch of business cards during an event or a meeting, but how does one really stand out?

We all forget about those small details that can add a spark to the business card. Understandable/crisp text, beautiful graphics, and a professional look are the few factors that contribute to the success and failure of a business card. Let’s take a quick look at some of the dos and don’ts of business card design:

Dos

Go for a Professional Design

A business card is the reflection of your company or brand. Remember to maintain professionalism with the design to display preparedness and your passionate drive for continued work. Match the overall design and branding of your other promotional products with your business card design to maintain a consistent message with all potential clients and colleagues.

Utilize the Back Space

Don’t forget about the valuable space on the back-side of the business card! This can be used for showcasing your company logo and contact information. Alternately, if your business takes you internationally, print the same information in the other language on opposite sides. Your foreign business colleagues will appreciate and remember the thoughtful gesture.

Focus on Readability over Creativity

Choose your creative fonts wisely. Avoid decorative fonts like Comic Sans, Viner Hand, Lucida Handwriting, Monotype Corsiva, and Gill Sans etc. A legible business card is more memorable and a follow-up is more likely when the contact information can be read with ease. Remember to keep the fonts large enough so they don’t need to pull out the reading glasses to dial your phone number!

Don’ts

Avoid Overcrowding

Don’t send mixed messages. Remove anything that doesn’t directly represent your brand. Reach for simplicity for your visual choice and keep only the necessary text related to your company and contact information on the card. Present it as a reminder tool to direct client’s to your website or to contact you for any follow up information.

Outdated Business Cards

As your company information changes, remember to print new business cards each time. Avoid making changes in pen or pencil as this reflects your overall image of professionalism and may confuse the client when attempting to contact you. Business cards are the most inexpensive way of marketing-don’t cheap out and make sure to get them replaced!

How Crucial Are Promotional Products For Your Business?

There is immense competition in the world of business and with so many firms out there catering to the crowd, it is very important to stand out. As a business entity, you need to invest heavily in marketing and one such aspect is carving your own name.

In order to do so, you will need to opt for promotional products. All those firms who are well established and manage to get good sales turnover are known for their impeccable brand image. So, you cannot undermine the kind of importance which the promotional products would have.

What Are The Top Products That Could Lead To Improved Business Output?

The field of business products is extremely big and whopping and there are too many styles of products to pick from. However, let us focus on the key products which you could choose to push your brand image and make it accessible.

Business cards

When you are approaching new clients, it is important to have the right business cards. The business cards will help in projecting the perfect professional image and it should be designed in the apt manner. At Optamark, our main focus is upon designing business cards with a difference which is catchy, creative and professional.

Banner

If you are targeting online sales or even if you are on the lookout for good offline marketing promotions, you would need banners. We specialize in making some of the best banners that have been tailored as per the client’s needs. No matter what you are looking for, our company is sure to offer you the befitting design.

Flyers/brochures

It is important to have a well designed brochure that contains apt information about the details of your firm. Brochures can be aptly used for promotion of different events and discount campaigns.

Choose any of these products and pioneer your firm to greater heights.