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Marketing is an essential part of any business, and it is important to find ways to stand out in a crowded marketplace. One effective way to increase brand awareness and attract new customers is through the use of business promotional products. These products can be customized with your company’s logo and message, and they can be distributed to customers and prospects at events, trade shows, and other marketing opportunities. In this blog, we will explore the benefits of business promotional products and offer some ideas for how to incorporate them into your marketing strategy.
Benefits of Business Promotional Products:
1. Increased brand recognition: When people receive a promotional product with your company’s logo on it, they are more likely to remember your brand and recognize it in the future.
2. Cost-effective marketing: Promotional products can be a cost-effective way to promote your business, especially when compared to other forms of advertising.
3. Builds customer loyalty: Giving customers a promotional product can make them feel appreciated and valued, which can help build loyalty and encourage repeat business.
4. Generates leads: Promotional products can be used to generate leads by giving them out to potential customers at events and trade shows.
5. Wide range of options: There are a wide range of promotional products available, from pens and notepads to water bottles and tote bags, so you can choose the product that best fits your brand and budget.
Ideas for Incorporating Promotional Products into Your Marketing Strategy:
1. Trade shows: Trade shows are a great place to distribute promotional products, as they give you the opportunity to connect with potential customers and generate leads.
2. Employee gifts: Consider giving promotional products to your employees as a way to boost morale and show your appreciation for their hard work.
3. Direct mail campaigns: Include a promotional product in your direct mail campaigns to make your message stand out and increase the chances of it being read.
4. Customer gifts: Give promotional products to your existing customers as a way to show your appreciation and encourage repeat business.
5. Social media giveaways: Use social media to run a promotional product giveaway, which can help increase engagement and attract new followers.
6. In-store promotions: Use promotional products to drive in-store traffic by offering a free custom gift with purchase or hosting a product demonstration.
7. Charitable donations: Consider donating promotional products to a charitable organization or event, which can help increase brand recognition and goodwill.
In conclusion, business promotional products can be a powerful tool for increasing brand recognition, generating leads, and building customer loyalty. By incorporating them into your marketing strategy, you can create a lasting impression and stand out in a crowded marketplace. With a wide range of products available and endless customization options, there is sure to be a promotional product that fits your brand and budget.
Any business organization is not charitable; therefore, you cannot think of giving away something without getting something.
Why is Corporate Gifting Crucial?
Corporate gifting is a long-term business benefit disguised as “charity.” This is where the concept of corporate gifting may be subjected to question. What tangibles will you get immediately in return for a corporate gift. You may also ponder over how much you should spend in the shape of Business promotional products.
How do the Benefits Come?
Nothing comes free in this world; therefore, if you are parting with any freebies for Business promotional products, you establish your entity and identity with the internal and external business stakeholders. As Internal stakeholders, employees play the most crucial role.
The external stakeholders are existing and prospective customers. On receiving the custom gifts, they adherently or inadvertently reciprocate by adhering to your brand or opting for it. Consequently, your sales, profitability, and ROI increase. The ultimate benefit in monetary terms may be in multiple of your investment on freebies.
Purpose of Corporate Gifting
Business thrives on the relationship based on the concept of “give and take.” The medium is distributing presents of different prices, forms, and styles. In 2017 alone, corporate gifts totaled $22 billion. This has an increasing trend. The facility is given as a token of what benefits have been received or are expected. The personalized gift is a touch point of the company’s connection with the customers or employees.
December is the end of a calendar year, followed by New Year’s Day; it is chosen for corporate gift-giving. This period marks the signing of any new commercial deal or contract. Corporate gifts are also distributed when a new product has been launched, or unique market regions have been approached. Besides, donations can also be given away during the trade fair, exhibition, workshop, or other business events.
Corporate gifting also encompasses employees for commemorating an important event, remarkable achievement, or suggestions for cost reduction. While gifting government employees or high-profile corporate executives, the policy or ethics underlying gifting should be kept in mind.
1: Improves Customer Relationships
To keep yourself abreast of your competitors, it is rather a need for your business to grow by retaining the existing customers and alluring the prospective customers. The current customers realize that you have acknowledged their adhering to your brand. Similarly, you get introduced to the prospective customers and continue the relationship for further business.
Corporate gifting may also be taken as a means of thanksgiving for the patronage you received from your existing customers and employees. A personalized note tagged with the gift enhances the value of giving manifold. To a conscious mind, any favor becomes obligatory to return. This subliminal desire to produce leads to mutual trust and dependability. The stronger the relationship, the higher will be your financial return.
2: Increase Productivity
Most employees have the attitude of “let go.” They put the minimal effort as will be officially required of them. But once they receive a corporate gift for their hard work, they contribute the best of their actions. Besides inspiring the rewarded employee, the gift becomes a motivator for other employees. The productivity and consequently the profitability will increase.
The motivated employees will provide improved customer service, generating more satisfied customers. When employees wear or use a uniform promotional item, they feel the organization’s sense of belongingness. Their common pride causes the feeling of community living and deepens the bondage of togetherness. The cumulative effect is the increase in productivity of the organization.
3: Publicity of the Company
Gift-giving always goes with a “giver’s image” and thus increases the image of your company. The brand and logo of your company on a gift box are exposed not only to the recipients of the gift but also to the onlookers who happen to be near or around them. The recipients may present the gift to some friends and relatives. Thereby, your brand gets more exposure and publicity.
You can send promotional items to prospective customers by mail or in person. It is observed that after a year of receiving the gift, 66%of the recipients recollect the name of the brand featured. Similarly, 24% of prospective customers are converted into new leads while pursuing new businesses.
4: Boosts Your Company’s Reputation
A gift recipient develops an emotional attachment with your company and your brand. Thus your reputation as a considerate and compassionate organization is established. Therefore, it is a smart move to launch corporate gifts and establish your reputation in the market. This, in turn, adds to the credibility and marketability and the consequent profitability.
Words of mouth spread faster than any other advertising medium. Once people are aware of your reputation, they recommend to their friends and relatives to opt for your products besides becoming loyal to your brand. They may also come forward to give positive reviews in the media, which will attract other customers.
One of the best marketing strategies is “referral,” which increases revenue without financial involvement. One who refers also does not have to spend anything. This is where the “brand reputation” works. Statistics reveal that 27% of the recipients of corporate gifts unhesitatingly extend references for branded products.
Those who work hard for the organization expect that their extra effort is recognized and rewarded. When you give gifts to such employees, you establish a kind of goodwill with your employees. Therefore, the proficient professional will be attracted to join and work for an organization having a good brand reputation.
Give and take, or “reciprocity,” is the primary corporate giving concept. It becomes obligatory to return in some form or other when you receive something. Just as you get the self-satisfaction of giving, the recipients satisfy their “ego” by receiving something tangible or intangible. In the case of corporate gifting, they return by buying your products and service.orpor
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