Graphic Design Terms 102

Sometimes communications with your graphic designer or graphics department can feel as if your talking to someone in a different language. What are these terms? What do you mean is it RGB or CMYK? Monochromatic?  To the non-art enthusiast, these terms can mean anything. But in the world of art, graphics and printing these terms have specific meanings. Here are some Graphic Design terms defined to help make your communications process easier!

1. RGB:

RGB is the standard color mode for images shown on screen. RGB stands for Red, Green and Blue, the three colors of light that are used to display images on digital screens such as cell phones, tv’s or computers.

2. CMYK:

CMYK is the standard color mode for images that will be printed. CYMK stands for Cyan, Yellow, Magenta, and Black (Key). CMYK is also known as the four-color process or four-color printing. Unlike RGB which is light based, CMYK printers use ink or toner.

RGB                             CMYK

3. Monochromatic:

Monochromatic describes a color palette that uses various shades of one single color.

4. Analogous:

Describes a color palette where the colors used are next to each other on the color wheel. These are usually seen in nature.

5. Complementary:

Describes a color palette where the colors used lie directly across from each other on the color wheel. These tend to be a bit alarming at first, however are a great strategy to employ when you require specific visual elements to stand out.

These are only some of the many terms used in the print and graphics Industry that may be a little tricky to remember. Do you need help with a design for your next project? Contact us here to speak to a member of our design team!

The Right Color for Promo Products

Imagine living in a world without color. It’s hard to picture, especially because color is such a huge part of our lives. While many of us may take color for granted, color has a major impact on our decisions and emotions. For example, think about when you go shopping, do you tend to gravitate towards certain colors over others? Maybe bright colors in the spring? Maybe red’s and greens in the holiday seasons? Whatever the case, consumers rely heavily on color to make their decision.

So why does color matter when selecting a promo product to represent your company?

  1. Target Audience

The color of your promo product should determine your target audience. If you are trying to attract a younger audience to your business consider using Bright, fun colors on your products. If you want to attract an older, mature audience, try using neutrals. Color also conveys many emotions. If you know the general mood or emotion of your target audience you can use color as a tool in your marketing strategy.

  1. Brand Image

Think about your brand image. Now think about your marketing? Is your current marketing meeting the same “mood” of your brand? Color is a great aid in enforcing your brand’s mood. Are you a fitness based company? Consider using cool blues to enforce motivation and tranquility. Business geared towards kids? Consider using bright yellows or reds to enforce the fun and exciting aura of your company.

Having difficulty determining a color for branded products, consider these questions: What color suits your brand personality and the characteristics of your products or services? What do you want customers to feel when they interact or associate with your brand?

When it comes to marketing, the colors representing your business can have a major impact. Who would have thought something so overlooked can be one of the number one decision making motives?

Are you looking for promo products in a wide range of colors? Check out Optamark’s vast selection of promo products all available in different colors here.