As every moment passes, 2,760 packages are delivered worldwide, which means approximately 16 billion packages are shipped every year. Such growing popularity of mailed gifts has made it challenging for companies to think out-of-the-box for gift ideas that need to be mailed.
The fact is that the challenge is only intensifying with virtual event gift boxes turning increasingly popular. The question arises, how can you make your business catch-the-eye then? The answer to your question is the Custom Gift Boxes.
In case you are organizing a virtual event or considering sending a holiday or thank-you gift box to your buyers, a customized gift box will help you stand out and put your company’s action better than several other parcels that appear at the recipient’s doorstep.
Custom Gift Boxes – Why?
Custom gift boxes help to add a flywheel approach to your promotional product list. One benefit of changing your package into a gift is that this creates great enthusiasm for your company that people enjoy to share, and this results in creating brand ambassadors who boom your brand’s exposure. It’s the ability to build satisfied consumers and use that same tempo to compel recognition, which helps actuate the company.
So, let’s look at why a custom box is so significant and how it can set your company apart from others.
Make Your Box a Gift!
To start with, the complete purpose you are shipping a swag box would be to either give or praise your candidates or event attendees. These days, consumers are doing their maximum shopping online; they order a box for themselves almost every day. Therefore, to make your gift sense like a gift, the easiest and best way is to make it appear like one.
Let’s illustrate it in this way. When you buy a gift and bring it to your friend’s birthday party, do you carry it in a traditional brown bag, or do you cover it in a pleasant wrapping paper, perhaps with ribbons and bows? I’m quite sure it’s the latter.
You can make your swag box a perfect gift by simply following the same procedure. Certainly, shipping gets a little bit in the way of stuff; however, you can still make shipping boxes amusing and customized. It’s the way to make your swag box seem like a gift.
Getting ready for an event? I presume the entire aim of your swag box is to make people enthusiastic about it. Or if you are only shipping out gift boxes, then the aim is to get people fascinated about your business and your brand. Well, nonetheless, it all comes down to inciting sentiments.
So, assume this. You’re going to your doorstep to grab your mail from the mailbox, and you see two stuffed parcels inside. The one you see is a regular shipping box that is likely to hold one of the many household objects you just bought online. While the other is a beautiful textured box, branded on its side with a fun phrase. It will stand out, and ironically, it won’t look like anything that you ordered.
Now, can you decide which one you’re going to open first? I know I’ll go to the second one.
Let’s take a more practical example. What if you are a user of a monthly subscription box like Birchbox or Hello Fresh? These are boxes that you are keen to get in the mail every month. The reason behind why they look so attractive is that they are made with elegant colors and branded logos.
That is the strength of the custom boxes. People are drawn to the glitzy and flashy things as consumers. As per a market research company Ipsos, 75 percent of customers are concerned about product packaging design. That’s a completely astonishing percentage, but it’s not a waste of time to concentrate on your package’s look.
Increase Brand Exposure!
Did you even know that if they can, 90 percent of customers will reuse a package box? I’m the living example of that percentage.
I attended a virtual conference recently organized by Commonsku. Sending out virtual event swag boxes to a range of registered attendees was the part of their event plan. I was among one of those lucky winners of a custom-designed box that had different promotional products included. The box was indeed beautiful and was crying to be reused. Now, it is the happy new keeper of my very expensive tea collection. Whenever I brew a new mug, it reminds me of Commonsku’s event and the unforgettable experience.
That is the strength of a custom swag box for your event or company. It’s all about making an impression that lasts. And a custom box will help you to spread the word if you are organizing a virtual event.
Just imagine-because of your custom packaging, 40 percent of customers are more likely to share pictures of your brand on social media. To increase exposure to your event in a cost-efficient way, custom packaging plays a major role. It creates something share-worthy for your already committed attendees.
Three Steps to Sending a Custom Gift Box!
So, are you willing to invest in your custom swag box, but where to start? Fortunately, the process isn’t that complex at all! However, before you start buying, it’s good to have a strategy in mind. To help get you moving in the right direction, here are a few steps.
1. Identify and Consider Your Budget
The first step to consider before making any purchase is to decide your budget. As far as customization goes, the double-edged sword of customized boxes is that there are no limits or restrictions, but like everything else, the more you do, the more costly it will become. Therefore, determining your budget will help assess how far you can go with the customization and how large you go with the box size.
Firstly, decide whether a custom box would make sense for your situation. We’ve already outlined the advantages that one can have, but there are scenarios where the budget is not wise. And that’s all right, as long as you make a good decision for your business. We recommend that at least 100 custom boxes should be ordered to be worth the price. Nevertheless, you can also buy as few as 12-15 custom boxes. In that case, a standard white box could be a decent purchase if you plan on buying just a small number.
In case you have a very broad recipient list, then custom is the path to choose. When you determine the total quantity you will need, always bear in mind that custom boxes are usually retailed in increments of a dozen.
The next step is to access the size that would work best for you. You will need to keep two things in mind while choosing the ideal size:
a. The type of products you are going to put in your custom box
b. The shipping costs.
Every brand has a different swag box, but we have a few recommendations based on our experiences. Bear in mind that the typical swag box has 2-6 products inside. We recommend going for the following three sizes:
2. Plan your Timeline
Planning properly is an extremely important consideration for shipping custom boxes, and we can’t emphasize this enough. Are you planning for an event or sending a gift for a particular holiday? Then keep in mind that you have a very crucial deadline for your custom box arrival.
If you are thinking of sending a custom box with swag items inside, then it is vital to know that the whole project takes about seven weeks from start to finish. This also comprises the boxes’ printing process, which takes about 15-25 working days or sometimes a month.
Keeping this in mind, it is advisable not to hurry when it comes to Custom boxes. The more time you spend, the better the outcome will be, and the less tension you will suffer in the end. With a decent amount of time, the procedure would be closer to perfect.
3. Create your Design-Plan
After determining the budget and planning the timeline, then comes the time for the most interesting part, the design. Certainly, it is significant to plan how you want your custom box to look like.
Don’t fuss about your lack of Photoshop skills, as you don’t have to stress the actual design process. This is what our DMG crew is here for. But considering that only you know your clients, prospects, and event attendees best, the box’s overall idea and design would be most useful from you.
- Come up with a few bright and pleasant colors that will match your organization or event brand.
- Utilize the innovation of the brand of your company by incorporating your logo.
- You can come up either with a branded hashtag or expression for your gift box. This will also help in better interaction at social media as people will have a primary spot to post about your box-related content.
- To help fund your custom box and attract sponsors, an excellent way is to open the ability to have their logos displayed on your box.
Our team will do the rest once you finally decide the appearance of your box. Our brilliant team of graphic designers will coordinate with you to build a look that portrays both your business and your event. Here’s a look at the work we did for CSTA, a customer who hired us to build their virtual event swag box strategy
Now Take your Call!
We believe most of these tips have helped boost some creativity for your gift campaign or virtual event. Swag is indeed a very effective tool to communicate with your audience, but then something that is sometimes ignored is the delivery method. Once you integrate a custom swag box into your promotional product strategy, you’ll reach one step closer to communicating well with your customers or event guests in the most intimate way possible.
Please remember that the purpose is not to let your ability to organize a successful virtual event be disrupted by a custom swag box, nor will it get in the way of any other task. And for this exact reason, our skilled team is here to guide you through the entire process. It will help develop a personalized technique that will be designed just for your organization and its objectives.