The Right Color for Promo Products

Imagine living in a world without color. It’s hard to picture, especially because color is such a huge part of our lives. While many of us may take color for granted, color has a major impact on our decisions and emotions. For example, think about when you go shopping, do you tend to gravitate towards certain colors over others? Maybe bright colors in the spring? Maybe red’s and greens in the holiday seasons? Whatever the case, consumers rely heavily on color to make their decision.

So why does color matter when selecting a promo product to represent your company?

  1. Target Audience

The color of your promo product should determine your target audience. If you are trying to attract a younger audience to your business consider using Bright, fun colors on your products. If you want to attract an older, mature audience, try using neutrals. Color also conveys many emotions. If you know the general mood or emotion of your target audience you can use color as a tool in your marketing strategy.

  1. Brand Image

Think about your brand image. Now think about your marketing? Is your current marketing meeting the same “mood” of your brand? Color is a great aid in enforcing your brand’s mood. Are you a fitness based company? Consider using cool blues to enforce motivation and tranquility. Business geared towards kids? Consider using bright yellows or reds to enforce the fun and exciting aura of your company.

Having difficulty determining a color for branded products, consider these questions: What color suits your brand personality and the characteristics of your products or services? What do you want customers to feel when they interact or associate with your brand?

When it comes to marketing, the colors representing your business can have a major impact. Who would have thought something so overlooked can be one of the number one decision making motives?

Are you looking for promo products in a wide range of colors? Check out Optamark’s vast selection of promo products all available in different colors here.

Business Cards – Dos and Don’ts

In an increasingly digitized world, it’s important to remember the role of the business card in representing your brand. Especially while networking at social and business events, business cards come out to be a true business saver as a quick reminder of your brand and what your company can offer. You have probably received a bunch of business cards during an event or a meeting, but how does one really stand out?

We all forget about those small details that can add a spark to the business card. Understandable/crisp text, beautiful graphics, and a professional look are the few factors that contribute to the success and failure of a business card. Let’s take a quick look at some of the dos and don’ts of business card design:

Dos

Go for a Professional Design

A business card is the reflection of your company or brand. Remember to maintain professionalism with the design to display preparedness and your passionate drive for continued work. Match the overall design and branding of your other promotional products with your business card design to maintain a consistent message with all potential clients and colleagues.

Utilize the Back Space

Don’t forget about the valuable space on the back-side of the business card! This can be used for showcasing your company logo and contact information. Alternately, if your business takes you internationally, print the same information in the other language on opposite sides. Your foreign business colleagues will appreciate and remember the thoughtful gesture.

Focus on Readability over Creativity

Choose your creative fonts wisely. Avoid decorative fonts like Comic Sans, Viner Hand, Lucida Handwriting, Monotype Corsiva, and Gill Sans etc. A legible business card is more memorable and a follow-up is more likely when the contact information can be read with ease. Remember to keep the fonts large enough so they don’t need to pull out the reading glasses to dial your phone number!

Don’ts

Avoid Overcrowding

Don’t send mixed messages. Remove anything that doesn’t directly represent your brand. Reach for simplicity for your visual choice and keep only the necessary text related to your company and contact information on the card. Present it as a reminder tool to direct client’s to your website or to contact you for any follow up information.

Outdated Business Cards

As your company information changes, remember to print new business cards each time. Avoid making changes in pen or pencil as this reflects your overall image of professionalism and may confuse the client when attempting to contact you. Business cards are the most inexpensive way of marketing-don’t cheap out and make sure to get them replaced!