Graphic Design Terms 102

Sometimes communications with your graphic designer or graphics department can feel as if your talking to someone in a different language. What are these terms? What do you mean is it RGB or CMYK? Monochromatic?  To the non-art enthusiast, these terms can mean anything. But in the world of art, graphics and printing these terms have specific meanings. Here are some Graphic Design terms defined to help make your communications process easier!

1. RGB:

RGB is the standard color mode for images shown on screen. RGB stands for Red, Green and Blue, the three colors of light that are used to display images on digital screens such as cell phones, tv’s or computers.

2. CMYK:

CMYK is the standard color mode for images that will be printed. CYMK stands for Cyan, Yellow, Magenta, and Black (Key). CMYK is also known as the four-color process or four-color printing. Unlike RGB which is light based, CMYK printers use ink or toner.

RGB                             CMYK

3. Monochromatic:

Monochromatic describes a color palette that uses various shades of one single color.

4. Analogous:

Describes a color palette where the colors used are next to each other on the color wheel. These are usually seen in nature.

5. Complementary:

Describes a color palette where the colors used lie directly across from each other on the color wheel. These tend to be a bit alarming at first, however are a great strategy to employ when you require specific visual elements to stand out.

These are only some of the many terms used in the print and graphics Industry that may be a little tricky to remember. Do you need help with a design for your next project? Contact us here to speak to a member of our design team!

Graphic Design Terms 101

Sometimes communications with your graphic designer or graphics department can feel as if your talking to someone in a different language. What are these terms? A bleed? A crop mark? To the average individual, these terms can mean anything. But in the world of art, graphics and printing these terms have specific meanings. Here are some Graphic Design terms defined to help make your communications process easier!

    • Bleed

the bleed on a design is when the edges of the artwork extend past the “page edge. This helps prevent any unwanted white borders from being kept in the final piece.

    • Trim mark/crop mark

This mark is a thin line that marks the final size of a piece after it has been cut down. These marks let your printer know where each document should be cut and the finished size of the product.

    • Margin

the margin is considered the safe zone of your printed piece. Any art or text placed within the margin won’t run the risk of being cut off, for example your copy or any important content.

Design terms media 1

These are only some of the many terms used in the print and graphics Industry that may be a little tricky to remember. Having some troubles with your designer or printer? Contact us here at Optamark Graphics for all your design solutions!