How Graphic Design Affects Your Digital Marketing Campaigns

Running a successful digital marketing campaign relies on various combined efforts. It requires the leadership of a marketing specialist with the assistance of a dedicated creatives team. Above all, you’ll need a skilled graphic designer to make your campaigns pop out and reach the right audiences.

The role of graphic design in digital marketing

You can trace graphic design’s impact from way back, from traditional advertisements to mainstream media. Anything from poster designs to packaging layouts comes from extensive research and graphic designers’ experience in the commercial industry.

Graphic design’s importance in creating effective marketing campaigns is even higher since businesses are switching to digital platforms. You should be aware of how its impact contributes to the success of our attempts to expand your company’s profit margins with today’s competitive market.

In this article, we will share three ways graphic design affects your digital marketing campaigns.

1. Promotes brand consistency and awareness

Brand consistency is essential not just for your digital marketing campaigns but for your company’s authenticity and credibility. Any content you release to the public is an extension of your business’s name, whether it’s your social media posts or your product packaging.

The combination of colors, icons, and typography in a coordinated layout creates cohesion and consistency for your brand. The uniformity of these allows your brand to have better brand recall among potential customers. The more times they interact with the same elements over and over again, the more they retain your brand in their minds. This is why social media channels are excellent avenues to present your brand’s striking design options.

2. Increases your customer conversion rates

Modern consumers’ affinity to easily detect visual elements is one of the many reasons why the transition from print to digital media is inevitable. The almost limitless ways that a brand can interact with online users through digital platforms make digital media a compelling marketing platform.

Effective graphic design is responsible for navigating your customers around your websites and leading them to your CTAs. Professional graphic designers know the best way to present the visual elements on your pages, including your marketing copies, headings, brand logos, and CTA buttons. Hiring a capable graphic designer can significantly decrease your bounce rates by optimizing your site while improving your customer conversion rates.

3. Makes your content easily digestible

As stated above, the modern consumer’s attraction to visual information is why many brands are favoring graphic-based content over text-based material. Although content marketing strategies use blogs and articles, these are usually paired with compelling visuals to maintain a user’s attention. Visually-oriented advertisements are becoming more popular in digital spaces.

Consider how many brands and businesses only use short and compact messages and taglines on their homepages but use plenty of expressive and interactive images. Online users want to experience visual engagement since it’s easier to digest and understand. This is why graphic designers do market research on color combinations and symbolic imagery to tell a brand’s story. They do this by curating just a few images instead of paragraphs of text.


The participation of your creatives team is the backbone of your digital marketing campaigns. This is why you should look for the best of the best who will develop your marketing collaterals. Thankfully, you can outsource and collaborate with digital agencies to provide you with the creative assistance you need.

At Optamark Graphics, we help businesses develop their visual identity through graphic design services, ranging from UX design to web design and logo design. Contact us now, and we’ll help you reach your business’s branding potential!

4 Types of Fonts- How to Choose Fonts for Promotional Materials

One fallacy in marketing and communication that has definitely been relegated to the past is that content is much more important than aesthetics. Current consumer practices show that this could not be further from the truth, as many people come to value the manner in which a message is presented almost as much as the message itself.
After all, a truth, poorly expressed, is a lie. Whether this expression is in the clarity of the words used or in the design of its presentation, one thing is certain: design and delivery matter.
One crucial consideration in graphic design is fonts. What fonts should I choose? How big should the text be? In this article, we will go over these questions and more so that you can make better decisions about the design surrounding your messaging.
The Four Font Families
There are four major font families, and they are characterized as follows:

  • Serif. Serif fonts include older styles, such as Times New Roman and Baskerville. They are characterized by the little tails at the end of each letter, with the belief that these little tails actually increase readability. They are often used to give a sense of formality to the body of the text.
  • Sans serif. Sans serif fonts are known for their straight lines. Verdana and Helvetica are some examples of these fonts. These days, they are growing in popularity because they are versatile and positively received. They are also regularly used as titles and headlines because of their boldness.
  • Script. Script fonts look like natural handwriting. Some of the most popular examples are Snell Roundhand and Brush. These are normally used for more creative businesses and establishments, such as coffee shops and bakeries, as they bring a sense of the familiar and casual.
  • Display. Display fonts include all those highly decorative fonts you see, and they are used very sparingly unless appropriate. Wingdings is a special example of display fonts. Other fonts of this family have seen use in horror movies and science fiction.

How to Choose a Font
Every graphic design project relies on a certain tone or mood, so the fonts and typefaces you choose should match the mood you’re trying to achieve. As such, horror fonts like Chiller wouldn’t really fit the promotions of a medical blog, but they might be appropriate for the promotions of a horror podcast.
Make sure to examine a font on its own and against the rest of your materials to make sure it’s an appropriate fit. If you are still not sure, show it to someone else and get their opinion.
Now, depending on how you intend to deliver your message, try to look at it from different angles. If it’s meant to be used for a billboard or poster, try looking at it from a distance. Does it look too bland? Is it difficult to read? Does it stand out too much?
The right font will give you satisfactory answers to all of these questions and deliver your message with ease.
Final thoughts
Whatever message you hope to deliver, and whatever industry your business is operating in, it is critical to employ good design techniques in all of your promotions and related materials. Choosing the right fonts, sizing them correctly, and positioning them well are all elements of good graphic design practices.
If you’re looking for a graphic design partner for your business so you wouldn’t have to worry about fonts at all, send us at Optamark a message. We have the expertise and experience needed to help deliver your message accurately and beautifully.