How To Promote Healthcare Products Using Digital Marketing?

Access to healthcare products is essential for individuals of all ages and genders. However, not everyone has the same level of awareness about the various options available. Effective marketing strategies can increase the visibility of healthcare products and reach a broader range of consumers, ultimately benefiting both the company and the customer.

In today’s digital age, one of the most effective ways to promote products is through digital marketing. This approach includes various tactics and a well-planned strategy can significantly benefit the growth of a business.

To effectively market your healthcare promotional products using digital marketing, there are several proven techniques that can be used. However, before implementing these methods, it is essential to understand how digital marketing can benefit your business as a whole.

Benefits of Digital Marketing!

1. Wide Reach

wide reach - healthcare promotional products - Optamark Graphics

Digital marketing is an efficient way to reach a large number of people as the majority of individuals have an online presence. It allows for promoting your brand to a broad audience without the need for extensive equipment or significant time investment. As the majority of people have access to the internet, any digital marketing efforts made are likely to reach the intended target market.

2. Budget Friendly

budget friendly - healthcare promotional products - Optamark Graphics

Digital marketing is typically more cost-effective compared to other forms of marketing. Traditional methods such as large advertisements or sponsorships often involve significant expenses, whereas digital marketing is a simple and budget-friendly way to increase the visibility of your healthcare products. The ideal strategy for digital marketing should be determined based on factors such as the budget your business can allocate for marketing, the scale of your business, and other relevant considerations.

3. Creative Freedom

creative freedom - - healthcare promotional products - Optamark Graphics

Digital marketing provides the marketing team with the flexibility to be innovative and showcase their products and services in a unique way. It allows for effectively conveying the core values and ideologies of the business. With a plethora of creative ideas to explore, digital marketing has the potential to be fully leveraged to achieve optimal results.

How to promote healthcare products using digital marketing?

Here are a few simple and straightforward techniques for utilizing digital marketing to promote your healthcare products:

1. Social Media discussions

Research and statistics indicate that individuals are more likely to purchase products from companies that provide open discussion about their offerings. Additionally, when individuals who endorse the use of healthcare products have a platform for interaction, it increases the customers’ trust in the product and likelihood of purchase.

Statistically, approximately 58% of adults worldwide use some form of social media. Facebook, Instagram, and YouTube are among the most widely used platforms where content creators often engage in discussions.

These conversations are typically open for audience participation through features such as comments, likes, shares, and direct engagement with the content creator.

This type of connection allows customers to feel more connected to those promoting a product to them. Especially when it comes to healthcare products, people tend to trust personal recommendations more than advertisements. While an advertisement may initially catch their attention, it is the open communication with the product’s promoters that ultimately sparks the customers’ interest in purchasing the product.

2. Buying paid search advertising

Paid search advertising is the most popular form of digital marketing, particularly for medium to large-scale businesses. When you search for something on search engines such as Google, Yahoo, and Bing, you may notice that the first few results are labeled with the word ‘ad’ – this is paid search advertising.

There are many advantages to using this method; primarily, it quickly places your business website at the top of search results in a shorter time frame compared to organic growth. The likelihood of appearing on the first page is much higher, resulting in increased website traffic and visibility.

In addition to this, another significant advantage of paid search advertising is the ability to reach a specific target audience. Unlike organic search results, which rely on keyword clusters, paid search advertising allows you to reach your intended audience directly, without the need for additional effort.

Paid search advertising can be an effective means to jumpstart your business when growth has been stagnant. It can provide the necessary traffic to your website, after which you can continue to use other digital marketing methods for further growth.

3. Blog Posts

One of the most cost-effective ways to promote your products through digital marketing is by creating blog posts that focus on your healthcare promotional products. This is a great option for individuals who enjoy reading blogs, and particularly for those who prefer to have detailed information before making a purchase.

If you prefer an alternative to paid search advertising, such as organically climbing up the search engine results, blog posts can be a valuable tool. Search engines are more likely to rank your website higher on the results page when it includes blogs, as platforms like Google continuously search for new content that aligns with relevant keywords.

Blogging is an effective way to attract new customers and provide them with a comprehensive understanding of the products and services offered by your business.

4. Marketed e-mails

While it is understandable for healthcare product businesses to prioritize acquiring new clients, it is also crucial to maintain relationships with current or past clients. Email marketing can be used to keep existing clients informed about new products, services, or promotions offered by your company.

In addition to this, it can also provide an opportunity for your business to reconnect with former customers or encourage them to reach out to your business when they are in need of your products and services through targeted email campaigns.

How Do Promotional Healthcare Products Make A Difference?

With the multi-specialties healthcare center dominating the healthcare market, it has become imperative to launch promotional healthcare products for frontline workers, staff, and doctors. Free promotional products act as great incentives for the recipients.

Digital and traditional advertising are the means of launching your marketing campaign. If you take this advantage, you make a difference in keeping them satisfied with your company’s services. Similarly, existing and prospective customers will be attracted to come to your health center.

Promotional healthcare products connect your healthcare practice and facilities to prospective clients. The generalized promotional products are of smaller monetary value and carry your logo, slogans, brand message, and particulars of the website. This information facilitates establishing contacts with you. These business gifts are given away when rewarding or commemorating any event. They are used in marketing and communication campaigns.

Healthcare Promotional Products

healthcare promotional products - promotional healthcare products - Optamark Graphics

A study by PPAI (Promotional Products Association International) evidences that the healthcare industry stands among the 10th rank using promotional products. A further study by Georgia Southern University shows that the recipients of the healthcare promotional products develop a better perception of the giving healthcare center.

When positively convinced, they recommend your business to others. Another PPAI study reveals that because of the utility and aesthetic value of the promotional products, the average recipients use them once a week for four years.

Healthcare Marketing Point

healthcare marketing point - promotional healthcare products - Optamark Graphics

After completing any continued healthcare or rehabilitative milestone, you can pass on promotional products to inpatients. Other occasions to give away promotional products are healthcare fairs, community events, athletic screenings, sports, conferences, and trade shows. The choice of the products should be made what the target audience needs and would like to use and retain.

Benefits of Promotional Products

  • It helps in increasing your brand image and brand reputation. It establishes your brand name and logo and leaves a permanent imprint on the minds of the recipients.
  • The recipients feel that their contribution has been duly acknowledged and rewarded. So, they develop loyalty for your brand by availing of their services from your healthcare centers. But the promotional item should be resourceful and have proper utility and desired functionality.
  • Your customers keep engaged with you for an extended period.
  • The promotional items develop an emotional attachment to the brand. At the same time, customers are urged to reciprocate on receiving a gift by visiting your center as and when the need arises.
  • The recipient of any resourceful item may like to present the same to some of their friends and relatives. Thus, your brand gets more exposure and visibility.
  • Satisfied customers may like to give referrals of your organization to others. This increases your clientele and the consequent revenue.

Selecting the Products

selecting the products - promotional healthcare products - Optamark Graphics

In the healthcare industry, gifts may be required to be given to individuals purchasing healthcare products or medicines, patients, or pharmacists. These items serve as an incentive for rehabilitation, for discharged patients, and as a token of thanksgiving to revisit your health center or clinic.

Every individual has their likes and dislikes; therefore, you should conduct consistent research to determine which promotional products are currently in demand for any specific audience. The ultimate choice is it must be relevant to your brand.

Selecting a Distributor

There are a plethora of distributors in the promotional product market. Some are small with limited items, and some operate on a large scale, claiming to have “anything that your want.” Whomsoever you select, you should give due consideration to the following factors.

  • Varieties of items, traditional, technological, and innovative
  • Quality of the items and quality of printing the logos and brand
  • Themes of items, innovativeness, and variety should be taken into consideration
  • Adherence to supply deadlines
  • Quoted and tagged price
  • Quantity Discounts and other incentives
  • Exchange and replacement facilities
  • Referrals and reviews
  • Utility and longevity
  • Customer care and after-sales services
  • Samples and adherence to it while actual supply
  • Word of mouth or consultation with your friends and relatives
  • Location; you may like to encourage local dealers. Moreover, carriage and freight may be comparatively less
  • You can establish a long-term connection with a local dealer. Google search will help you in this context.

Common Promotional Product

1. Artwork: You can upload artwork electronically or obtain it from freelancers such as Fiver or Upwork. A good logo or brand artwork should be printed on the visible space of the promotional products.

2. Color: Standard colors are used, keeping in view the cost-effectiveness. Color matching your company may cost more.

3. Overruns and underruns: The quantity may be higher or lower than the requirement. Due care is taken for proper stitching at the time of imprinting. This decreases the chances of the products getting defective.

4. Production Time: Due consultation should be made with everyone connected with the promotional products. The deadline should be indicated so that the products are available to you before being distributed.

5. Sample request: You should insist on a sample of the promotional product for which the quotation has been received. They should be compared on receipt to see that the quality conforms to the sample submitted.

Suggested Items

Traditional items include key rings, pens, notebooks, fridge magnets, mouse pads, water bottles, mugs, and hats. In addition, you can consider giving the following popular items:

  • Hand and spray sanitizer
  • Anti-bacterial hand wipes
  • First-aid box
  • Cooling Gel
  • Aromatherapy pack
  • Bandage dispenser
  • Exercise gym ball or stress ball
  • Towel
  • Duffel bag
  • Jar gripper
  • Yoga Mat

Conclusion!

Health and education are the two major areas where people are prepared to spend money. But with the uprising of many health care centers, large and small, you must take appropriate measures to establish your brand in the market.

The best means of achieving this objective is distributing appropriate healthcare promotional products. They will make a difference when considering enhancing your marketability and revenues.