Pros & Cons Of Professional Promotional Products For Business Branding!

You may wonder why any commercial organization, start-up or established, should spend so much on promotional products when no immediate tangible return is expected. You must understand the introductory human psychology of “reciprocity,” based on the “give and take” concept. Receiving is always associated with an accidental feeling of gratitude or obligation. The recipient is urged to return in the shape of buying the products or availing the service of the giver of professional promotional products.

There are many but few cons of the promotional products. They should be professional, implying they should be part of a well-planned marketing campaign. Moreover, you must give due consideration to the target niche, clientele, the type of your business, current market trends, and the market’s geographical location. Any other extraneous factors that directly impact marketing and advertising in the business environment should not also be ignored. Launching of professional promotional products has the force of inviting accelerated business.

THE PROS!

1: Boosting Brand Visibility

boosting brand visibility - professional promotional products -Optamark Graphics

Your brand, logo, and messages get imprinted on the promotional products in the conspicuous space with attractive color and design. The value-added promotional products become worth possessing and retaining. For instance, you can give away drinkware, apparel, intelligent devices, stylus pens, and notebooks.

Your brand is visible to the recipient as well as to the onlookers nearby. That gives a permanent impression on your customers about your brand. They identify your brand by seeing your logo and will be urged to use your products.

2: Customer Retention

customer retention - professional promotional products - Optamark Graphics

The act of receiving something tangible or intangible is associated with an act of reciprocity by remaining loyal to a particular product or service. When you give away promotional products, your existing and prospective customers react by sticking to your product.

Despite attraction, persuasion, and allurement, they do not switch to competitors’ products. This retention capacity comes without any demur from your customers. Thus, you get an edge over your competitors. They establish a spirit of “we won’t leave.”

3: Lead Generation

lead generation - professional promotional products - Optamark Graphics

Your prospective customers have many options, offers, and attractions before them. Visitors to your site are many and varied. But what matters most for the growth and success of your product is the number of leads that have been generated.

Your competitors may be alluring them to go in for their products. But once they accept a promotional product with your logo, they feel attached to your brand. The promotion products, such as apparel, writing materials, or a mug, are sure to meet some of their everyday utility. So, potential buyers are transformed into loyal customers.

4: Cost-effectiveness

Small businesses struggling to expand their marketability may not afford more financial stake on advertisements such as billboards, email marketing, social media marketing, and other electronic media.

Compared to that, promotional products can fit any budget. You can get a wide range of products of different materials, colors, quality, and sizes. The flexible payment plans on mutually agreed terms ease the financial constraints.

5: Versatility

Promotional products match various functions, events, clientele niches, themes, and specific targets. You know which item you are to give as a promotional product. Thus, it prevents unwanted expenditures and thus saves costs.

You can employ one item in different sets up for new branding or acquisition. One item can match the needs of adults as well as kids. In that case, you do not have to acquire different merchandise for different events or among various age demographics.

6: Establishes Healthier Customer Relationship

Customer relationship is established through the interaction of give-n-take. By giving away tangible promotional products, you get customers’ loyalty. The relationship is more personalized and strengthened.

They are pleased to recommend your products to their friends and relatives, thereby multiplying the visibility of your logo and brand. They accept your brand as an authority in its respective niche, thus boosting engagement.

7: Competitive Advantage

Your competitors may also adopt marketing strategies for alluring potential customers in the competitive market environment. But certain specific features give your products get an edge over your competitors.

These are the utility, functionality, and aesthetic value, moderate-value, time-specific, adequately designed and logoed, prestigiously given, and after-distribution contacts with the prospects.

8: Long-term Brand Exposure

Promotional products create a kind of bias in the minds of the customers. Hence, your brand will nestle down in their minds over a long period. They will never know the pros or cons of other competitive products; moreover, your product goes beyond the traditional and target customers. This creates a strong brand reputation and enables your brand to stand out amongst the crowd.

9: Conformity

Usually, promotional products are designed to align with the company’s philosophy. Customers have the option of deciding which philosophy they would like. Promotional products are not just freebies given away. It also reflects the current mood and space in the prevailing societal environment. Hence, they conform to the requirements of the contemporary modern world.

10: Creativity

Creativity knows no prejudices. So there are ample scopes for coming up with the best designs that may be unique to the brand. The prospects get intrinsically intertwined with the company’s image, representing its ethos and values. Customers will be prejudiced to buy from you with a deep emotional attachment to the brand.

THE CONS!

The cons elements will creep in if due consideration is not given to the following factors.

  • If they lack utility and aesthetic values
  • If they don’t match the occasion
  • If the quality and value are not moderate
  • If they are not presented appropriately
  • If more items are acquired to match different occasions
  • If frequent contact is not established with the prospects

Conclusion!

As mentioned above, the pros and cons of giving promotional products give you the scope of designing your next marketing campaign. If you have tried other means of advertisements, you should adopt giving away appropriate promotional products to a target audience.

Know How to Promote Your Brand: The Importance of Promotional Products

For the consistent growth of a brand, the promotion of their products is one of the most important parts of the process. Promotion can help inform and influence the customers in a way that leaves them wanting the product, even if they thought they didn’t actually need it. In Stamford, promotional products, advertising, and publicity are some of the top ways of working for the success of your business.

Promotional products are materialistic items that are imprinted with either the name or the logo of the respective brand in order to create more awareness of the brand’s image and have a more physical reach amongst the audience they’re aiming to serve. Since promotional products fall under the category of advertising that is physical and actually ends up interacting with the user on a more personal level, they are more likely to create a memorable impact on the person than the publication of a simple ad statement. With a consumer reach of almost 80% and above, you can be assured that a promotional product falls under the best forms of marketing for your business.

Besides the extensive reach that you are capable of achieving with the help of promotional products, they can also have the following advantages for your business:

  • Low-cost, effective marketing

    Most businesses keep the actual cost-levels of the products in order to be able to distribute the items at a large scale, however, the impact caused by them is much larger than the money you’ll end up investing.

  • Brand recognition

    If you are given a product, a mug, for example, and it holds the name of a particular company or brand, you are likely to remember the name even if you don’t want to. The name becomes a part of your subconscious as a result of its consistent presence. Brands that advertise their logos, Starbucks, for example, can easily be recognised by even just the colours of green and white.

  • Greater exposure

    As mentioned before, if you were to see an ad statement made on a billboard or even a newspaper, it’s not likely to create as much of an impact on you as a T-shirt that has the company’s main slogan written on it could. While a statement on a billboard is a passing thought, a T-shirt is an item that stays with you, an item that you wear, needless to say, the impact is much larger than a vague image in your head.

  • Builds customer loyalty

    If you were to invest a little more money in your product, or find a promotional products distributor that is reliable, and can be trusted to give you the best quality product, any customer that receives your product will associate it with the quality of the products you’re looking to sell. A good marketing process assures a good customer buildup. Optamark graphics is a company that can help you advertise your business with the help of quality promotional products. With 30 years of experience and a wide clientele ranging from universities to companies, your product will not only be top-quality but also be delivered right on time, if not before.

The distributor is as important as the advertiser. Since promotional products are known to create a memorable impact on any consumer, you wouldn’t want any potential customers to be driven away by the distribution of a promotional product that isn’t even satisfactory. If you can, for optimal satisfaction, advertise with the help of a product that is similar to your actual range of products. For example, a mug with the name of your company or its logo would be perfect if your brand sells coffee.

The Power of Promotional Products: How Can You Make Your Business a Brand?

Promotional products are one of the greatest ways to make your business stand out. Promotional products can be a powerful marketing tool for your brand. They have an impact that will allow your business to reach great heights. This is why a lot of businesses these days prefer using promotional products instead of traditional marketing tools.

Whether you have a small or large business you need to recognize the importance of promotional products. It is a tool for reaching out to an increasing number of people in a highly competitive market. Everyone loves gift items with high-quality product packaging. These products have a logo and brand message of the company printed on them. This will help in drawing attention to a company’s business.

The aim behind giving away promotional merchandise is to drive customer’s interest in the business.

For better results, marketer’s use branded promotional products that the receivers can use for many months. Good quality and durable products will help keep consumers engaged with a brand. This means that the one-time distribution of the gift items is enough to engage customers with your brand for months.

However, before you think of associating with a promotional products franchise, you need to make sure whether or not your investment will be fruitful. In this blog, we have gathered some of the major points that will help you understand this in a better way.

How Can Promotional Products Help You Boost Your Business?

Promotional products customized for your business give a unique and creative flair for advertising campaigns. These types of promotional products are unique because they give a personal touch to the customer and are a rare form of advertising that does not disrupt a consumer’s day. As they are unique, promotional products will help your company to stand out from your competitors. When you provide a promotional item to a consumer it will leave a long-lasting impression. If the item is something that can be used regularly they will see it frequently and think of your brand whenever they use it.

When customized promotional items are compared to other forms of media like television or radio, promotional products are much more effective. For a normal investment, let’s say a small company that wants to advertise effectively; exposure can be obtained by using customized marketing products.

Promotional products are tangible. This means people can keep your piece of advertisement with them for future reference. The usefulness of promotional products goes beyond the person who initially receives the items. Sometimes these insignificant products are frequently passed along to others who might use them even more. This allows for your promotional item to reach consumers beyond your intended audience.

Promotional products are flexible, as they can be matched to a theme of an event or whatever your new campaign or strategy is. Marketers will be able to get a more favorable ROI from advertising specialties. This is because customized products are more popular advertising media than any other medium of marketing. Using promotional items strategically can help you build a campaign around and increase leads, brand awareness, sales, and customer loyalty.

The benefits of the promotional products are very clear to the end-user. They can become more aware of the brand and your products. If you are looking for afully promoted franchise who can provide you with quality products, make sure that you get in touch with us.