One of the most crucial aspects of e-commerce industries is how a package is delivered and received by their customer. If you don’t invest in error-free shipping practices, you may end up paying a hefty price from your logistics budget, whether you ship in-house or outsource your courier services through third-party logistics providers.
Physical concerns for digital platforms
Dealing with e-commerce’s business operations requires just as much work on the tangible aspect as it is with its digital platform. Product packages play a vital role in delivering quality customer service, which is why online retailers need to be familiar with the right packaging practices to ensure that they’re making their customers satisfied with their products.
In this article, we will share three tips in making sure that your products’ packaging is shipment-ready to arrive safely at your customers’ doorstep.
1. Pack your products in light packages
Making use of light materials can reduce your shipping costs since covering for the load weight of your shipment will dictate how much inventory you can pack. Before heading on to shipping containers, know that postage rates will depend on the dimensions of your products and their overall weight. This is why using light packaging materials, or even on your products’ components, can save much on your logistics expenses.
2. Lessen your box’s unused spaces
Choosing the right box dimensions helps ease up space for your shipment’s item count and prevents you from incurring additional fees. Using a box that’s one or two inches too big can also quickly add up into unused space when you’re packing bulk orders.
Extra space inside your boxes, whether it’s your products item box or shipping box, needs to be minimal at most. The best way to reduce package dimensions is by ensuring that your product can be packed tightly within its container so that it won’t need too much stuffing or cushion.
3. Invest in durable packaging materials
Sending your products out for shipment can easily cause you to feel anxious because there’s no telling if the shipment personnel will treat your packages lightly or roughly. Human error is also a factor that you need to consider in choosing your packaging products.
Most packages arrive safely with little to no damage as long as you choose the right shipping partner. However, falls and accidents can still happen, and you need to make sure that you’re prepared for these instances. Make sure that the box for your product can handle at least a four-foot drop. If you’re shipping fragile items, use a corrugated box paired with lots of packing material to increase its shock resistance.
Too much reinforcement on your packaging’s safety can save the issue of having product returns. Unfortunately, this will be a costly expense on your part. This is why you should learn how to balance the right durability for your packaging without sacrificing too much of your item’s shipping weight.
As a product seller, you need to make sure that your products are in good condition when they reach your customer’s doorstep. Besides reinforcing your packaging, you should also use the physical transaction of sending packages to include marketing materials that your customers can appreciate, such as promo announcements or discount vouchers.
At Optamark Graphics, we manufacture different types of print promotional products to help businesses expand their branding potential. We also manufacture branded coffee mugs, apparel, tech items, and more. Get in touch with us today, and we’ll help you conceptualize retail-ready goods for your company!