One possible but not often taken route to ensure a product will sell better is the quality of its packaging. Custom packaging can maximize the presentation and highlight the value of both your product and brand. It can add to the overall selling power and appeal of any product under the right circumstances.
The pandemic doesn’t have to hold back your business
Many large brands rely on in-store purchases from brick-and-mortar businesses, like grocery stores and retail outlets, for their revenue. In the wake of the coronavirus, extended stays in quarantine have forced them to pull back marketing on all fronts.
That has led to a boom in business for smaller online companies, as the digital space expands to become the largest in terms of customer interaction. Many businesses figured out models of operation that work for them, maximizing their profits and giving them a firm foothold.
In the age of online shopping, though, most customers are only able to enjoy your luxurious packaging once it arrives at their doorstep. If marketing and branding were the purposes of the packaging, then it hasn’t been given a chance to do its job.
That’s why it’s best to include your packaging in your ads
Various marketing campaigns on Facebook have shown that showcasing your custom packaging in all its creative glory has resulted in lower costs per acquisition and higher returns.
Now more than ever, cutting costs and improving your profits are important. It is a strange time, though, because online businesses are booming intensely and online commerce is more competitive than it has ever been.
Make an unboxing ad
An unboxing video can take your possible customers on a journey to enjoying your product. Such videos are often a taste of what it’s like to buy or own the product you’re selling.
There is a simple power in taking a flat-lay video that features everything that comes in the box. Choose a background color that is pleasing and relevant to the colors of your brand or logo, lay the box out, and film its inspection while music plays in the background.
All this is far more effective if your packaging is unique and creative. It can serve as an additional selling point and added value.
You could also let an influencer or YouTuber open your box
There is a lot of controversies when it comes to the effectiveness of influencers, but a paid collaboration with a respectable influencer can be a mutually beneficial partnership. Make sure to highlight in your agreement with your influencer the need to focus on the packaging.
The selling point of using an influencer to market your product is their closeness to your target market. They often serve as ambassadors or representatives of your target market who have built up credibility as consumers. Lending this credibility to your product and its magnificent packaging can help it go a long way.
These days, the unboxing video is an important way for people to determine whether something is worth buying. That’s because the insights of a skilled video blogger or influencer can bring up product features that your customer might not have noticed. It can let potential customers experience your product before they even buy it.
For more information on creative packaging and video ads for your product, get in touch with us. We at Optamark have the digital marketing resources and expertise you need to take your business to greater heights.