Choosing the Best Promotional Products

Promotional Products in marketing is moving toward being one of the best ways to receive large amounts of consumer interaction. It’s simple – people like to receive free things a.k.a.Promotional products. Promotional products are a great way to spread your brand. Handing out a few  t shirts at events or even handing out a pen to someone who comes into your storefront will have a huge impact on your customers.
According to research by the Advertising Specialty Institute, one third of consumers said that they are more likely to do business with a company after receiving some type of Promotional item than they were beforehand. Consumers mentioned that they not only remembered the name of the advertiser, but they also felt more positive about that company. According to the Promotional Products Association International’s 2017 Consumer Study, “promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle.”
Wow, Like we said – people like free (promotional) things. Taking all this data into consideration, businesses like yourself, need to ensure that you chose the best promotional product for your target consumers.

Here are some tips for choosing the best promotional products:

 1. Consider Functionality.

The main reason people keep promotional products is because they’re functional! Consumers  think of functional as something that has  multiple purposes or has one purpose that can make a task easier. Consumers can use your functional product daily, so that your company will always be in reach.  No matter what your business is or what size it is, a functional promotional product will always be a successful option for marketing.

2. Consider what’s trending.

Another big reason people enjoy promotional products because they fit their style or personality. To help customize common marketing campaigns, it’s important to keep up with industry and retail trends. In the now promotional items attract people to your brand through popular colors, textures and construction! Everyone likes to be in trend, and will usually keep promotional products that are “trending”.

3. Consider the location or event.

Handing out promotional products at events, conferences, concerts etc. is a great way to promote your company. Choose promotional products that relate to and can be used at that specific event or location. Have a booth at an outdoor event, pass out hats and sunglasses. At a concert try light up gear, fun flags, tattoos and even portable chargers. Not only will consumers use your product that very moment, they’re also more likely to keep them because they are tied to an experience.
Using these tips and Optamark’s amazing selection of promotional products, incorporating promotional products into your current or new marketing strategy will be a breeze!

College Campus Marketing Tips

With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus is a fun and easy way to spread your brand and image across a single demographic.

While there are many different methods of marketing to college students some methods work better than others. Here are our suggestions for marketing at a College Campus:

1. Use clothing as a promotional product

For a college student, nothing is better than receiving free t-shirts, hats, or hoodies. Apparel items with your company’s logo or slogan is a great way to utilize free marketing. Bonus points if it has a unique design or catchy slogan. The more your item is worn the more marketing your business is getting.

2. Incorporate Flyers/Posters

A good flyer or poster will never be ignored!  Flyers and posters are a great affordable way to promote events, new products, or sales. Print a lot and post them in all the common areas on campus and your business will see an increase in engagement.

3. Marketing with Facebook and Social Media

Social media on campus is a great marketing tool. Not only is your target audience the bulk of the social media users, but they are always within reach of their mobile device. Posting ads or keeping up to date on social media at college campuses is another easy marketing method.

A college campus is a great feeding ground for your company to grow and try out new marketing strategies.Check out Optamark’s wide selection of promotional products here.Try some of these methods from Optamark and share your feedback with us!

Check out Optamark’s wide selection of promotional products here.

Using Flyers for Advertising

One of the oldest methods of advertising is using flyers. Flyers are a great marketing resource and strategy for all companies, not just those specializing in events or sales. While flyers may have seemed to become obsolete in today’s tech age, Technology only aids the marketing world now with providing online digital flyers as a way of marketing. Nonetheless, here are some reasons why flyers have been and will continue to be a great asset to any marketing strategy:

Flyers are extremely low cost

Flyers are probably one of the most cost-effective marketing strategies available today. Instead of investing thousands of dollars in expensive online marketing, billboards, TV advertisement slots, you can pay a professional graphic designer to design a flyer for your marketing campaign. Afterward, you can easily run off copies of the flyers for a few cents or you can post the flyers on social media to increase brand awareness.
burger flyer

Flyers provide high impact

Flyers can easily and quickly reach a large audience, sometimes faster than other means of marketing. They also take the guesswork out of where or when would be a good time to promote your company. Simply hand out flyers or post one in areas where your target audience would see them. With flyers only requiring a spot for posting, many local shops and restaurants are usually very welcoming to businesses posting a flyer or ad in their store.

People love physical marketing

Having a nice, well-printed flyer in your customer’s hand is always a good thing. Spend some extra money to get your flyers printed in high quality on high-quality paper and your customers will take notice of the extra mile your company went to get their business.

Do you have a flyer design already and are in need of a printing service? Perhaps this post inspired you to add a flyer design to your current marketing campaign? Contact us at Optamark Graphics and we can help with all your flyer needs, from concept to design to print to delivery!

T Shirting Printing: DTG vs Screen Printing

Are you ready to start your own t-shirt line? Have you already begun thinking of all the designs you want to get imposed on your t-shirt? Before you do, did you decide on the method you’ll use to print your custom tees? In the t-shirt printing world, there are many different options available, each one with its advantages and disadvantages. Two of the most common printing methods for T-shirts are DTG and Screen Printing. Here is some information on both methods:

Direct to Garment (DTG) Printing :

DTG printing is the process of applying ink directly onto a t-shirt with inkjet techniques. This method is like printing on paper; a special printer is used to deposit the ink directly onto the garment to reproduce your design. The inks used in DTG printing are specialty water-based inks, which are easily absorbed by the fibers in the garment.

DTG printing allows printers to print higher detailed images and designs on clothing items because it is just as precise as your desktop printer. This also allows DTG printing to be the best option if you have multiple images or complex designs; there are endless options!

DTG is also more affordable than screen printing. Unlike Screen printing, there is no requirement to print a large quantity at once. Orders for DTG can be as little or as large as your company desires!

Screen Printing :

Screen printing describes the process of pushing ink through a mesh stencil called a screen onto fabric. In the stencil, your design is “cut out” creating small openings in the mesh where the ink will fall through to create the design only in these areas. Ink is deposited onto the screen and then pushed and pulled over the garment with a blade of a squeegee.

Unlike DTG, with Screen printing, only one color can be applied at a time. Because of this, screen printing is a good option for designs that have limited colors and are not greatly complex or detailed. Screen printing is a good choice for simple designs with one color and for large orders that are of the same design.

While the garment printing world can be a little confusing, here at Optamark we offer both services with experts in printing who can help assist in determining which method is best for your product!

Promo Products in Marketing

At first, it might be difficult to envision how using a cup with your logo or t-shirt with your logo could help your companies marketing practices. These are simple items, something that almost seems too small to have an impact. However, there are many reasons explaining why and how promotional products work to improve your companies marketing. Here are some of these reasons:

    • Customer’s love them!

One of the main goals of every company is to have a strong brand awareness with the public and their target audience. You want your brand to be remembered and recognized by all who see it. Promotional products work to increase your brand awareness. By sending customers or giving out promotional products with your company logo/branding there is a higher rate of customers remembering your brand! Not only does the one who receives the item remember your company, but all those who stop to admire will remember your company as well!

    • Promotional Products increase sales

It has been proven that promotional products increase sales. Customers generally don’t know what they need until someone tells them. Let your company be the one telling your customers through promotional products. Promo products encourage customers to look into your Brand, see all that you offer and see how they can find a way to buy your product or utilize your service.

    • Promotional products are cost-effective.

Marketing campaigns can get expensive pretty quickly. For that reason, promotional products can be a great, easy, and most importantly, cost-effective addition to your marketing campaign. Because promo products are often bought in bulk quantities, there is only little to spend for a large amount. Not to mention, they can reach a larger audience than other traditional methods.

These are just a few of the explanations on how promotional products can help with your marketing strategy. Need some more information or a quick consultation? Contact us here and speak to a member of our team!

Trending Tech Products

Today tech is our lifeline. Our daily lives revolve around some form of technology, whether it’s our phones or laptops, our tech is always with us. For this reason, tech related products have recently been trending in marketing. It’s simple; place your company’s logo on the one item your clients have with them every day. Here are some of our favorite tech products:

Bluetooth Key Finders

Have you ever ran out the door without realizing that you left your keys or wallet behind? Chances are if you’ve done it, then your clients or employees have too. A Bluetooth finder is the perfect solution, compatible with both iOS and Android devices. With more than enough space for a logo or slogan, Bluetooth Key Finders are the perfect marketing tool. Clients will never forget the company that sent them a promo item that eliminated their stress of losing keys or a wallet.

Wireless chargers/power bank

So many of our devices require a charge more than once a day. So much in fact that power banks have become universal. Power banks are great promotional items for employee appreciation gifts or as an innovative product to increase brand reach.

At Optamark we have tons of different wireless chargers, however this one incorporates an an integrated Apple Lightning cable and an integrated micro-USB cable, so that staying charged on the go can never be easier. Carrying cables is a thing of the past, not only are the cables built in for effortless charging but wall prongs are built-in for effortless recharging.

Fitness trackers

Activity trackers are a simple way to keep an eye on health and fitness goals. Digital watches that track daily steps, calories, sleep and more are now a hot commodity. As there has been an increasing popularity of health challenges and active office initiatives, activity trackers are not only timely, but they have tons of space for a logo or slogan, increasing your brand awareness.

For example, our pedometer which comes with a fitness band but can also be easily removed from strap and attached to a shoe or placed in your pocket. Tracks up to 99,999 steps, distance, calories burned, activity time.

This is only a small handful of our amazing Tech product line at Optamark. Give us a call or send us a message to find out about all of our tech promotional products.

The Right Color for Promo Products

Imagine living in a world without color. It’s hard to picture, especially because color is such a huge part of our lives. While many of us may take color for granted, color has a major impact on our decisions and emotions. For example, think about when you go shopping, do you tend to gravitate towards certain colors over others? Maybe bright colors in the spring? Maybe red’s and greens in the holiday seasons? Whatever the case, consumers rely heavily on color to make their decision.

So why does color matter when selecting a promo product to represent your company?

  1. Target Audience

The color of your promo product should determine your target audience. If you are trying to attract a younger audience to your business consider using Bright, fun colors on your products. If you want to attract an older, mature audience, try using neutrals. Color also conveys many emotions. If you know the general mood or emotion of your target audience you can use color as a tool in your marketing strategy.

  1. Brand Image

Think about your brand image. Now think about your marketing? Is your current marketing meeting the same “mood” of your brand? Color is a great aid in enforcing your brand’s mood. Are you a fitness based company? Consider using cool blues to enforce motivation and tranquility. Business geared towards kids? Consider using bright yellows or reds to enforce the fun and exciting aura of your company.

Having difficulty determining a color for branded products, consider these questions: What color suits your brand personality and the characteristics of your products or services? What do you want customers to feel when they interact or associate with your brand?

When it comes to marketing, the colors representing your business can have a major impact. Who would have thought something so overlooked can be one of the number one decision making motives?

Are you looking for promo products in a wide range of colors? Check out Optamark’s vast selection of promo products all available in different colors here.

Marketing at College Campuses

With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus is a fun and easy way to spread your brand and image across a single demographic. While there are many different methods of advertising to college students some methods work better than others. Here are our suggestions for marketing at a College Campus :

1. Use clothing as a promotional product

For a college student, nothing is better than receiving free t-shirts, hats, or hoodies. Apparel items with your company’s logo or slogan is a great way to utilize free advertising. Bonus points if it has a unique design or catchy slogan. The more your item is worn the more marketing your business is getting.

2. Incorporate Flyers/Posters

A good flyer or poster will never be ignored!  Flyers and posters are a great affordable way to market events, new products, or sales. Print a lot and post them in all the common areas on campus to see an increase in engagement with your business.

3. Marketing with Facebook and Social Media

Social media on campus is a great marketing tool. Not only is your target audience the bulk of the social media users, but they are always within reach of their mobile device. Posting ads or keeping up to date on social media at college campuses is another easy marketing method.

A college campus is a great feeding ground for your company to grow and try out new marketing strategies.Try some of these methods from Optamark and share your feedback with us!

Check out Optamark’s wide selection of promotional products here.

Business Card Design Tips

While many may say using business cards will soon be obsolete, those who use business cards can say that a business card makes a lasting impression on a prospective client or business partner like no other.  A business card is more than just a piece of paper with your name and number on it. It is an extension of your brand, your company or yourself. A well-designed business card is guaranteed to be a conversational piece and attention grabber for new clients or influencers. Here are some tips for designing a successful business card :

Establish a good business card size

The standard business card size is 3.5 by 2 inches. This is the average size of most credit cards meaning that your business card can find a home in wallets and purses easily. However, more unusual business card sizes have been trending such as perfect squares or mini cards (2.75 by 1.125 in). This is a good way to stand out from the crowd but be aware, if the cards are inconvenient they may get lost or thrown out.

Include all key Information

Begin your design (or provide your designer) with all the Key information upfront. Some vital information that should be on a business card includes Name, Number and email address. Job title, office location, company website or social media profiles can also be added onto the card if desired.

Print on BOTH sides of the card

While printing on one side might be cheaper, it is always better to spend a little more and print on both sides of the card. The front side of your business card is a great place to showcase the company logo or portfolio pieces; this is your attention grabber.

Add custom elements your card

Aside from having a custom designed card, business cards that feature elements such as foil stamping, embossing, rounded corners, spot gloss or a colored seam can make a greater impression on the individual receiving your card.

Don’t include personal social media profiles

UNLESS your business card is for your own persons, all information on the card should lead back to your business or company. Including your personal Facebook or Twitter onto the card could harm potential business relationships, especially if the content being posted is not appropriate for business relations.

Don’t include borders in your design

A bordered design might look nice on screen but in the production, house a border on a card can create serious problems. If any of the cards are not cut correctly, a bordered edge will become skewed and very noticeable.

And most importantly:

Choose a good printer/printing service

At Optamark we can help with all your business card needs from advisement, to design to printing. Not only do we have a team of skilled graphic designers, we also have multiple print houses that can quickly and professionally produce your custom business cards. Click here to read more about what Optamark can do for your business cards.

Choosing the Best Promotional Products

Promotional Products in marketing is moving toward being one of the best ways to receive large amounts of consumer interaction. It’s simple – people like to receive free things a.k.a.Promotional products. Promotional products are a great way to spread your brand. Handing out a few  t shirts at events or even handing out a pen to someone who comes into your storefront will have a huge impact on your customers.

According to research by the Advertising Specialty Institute, one third of consumers said that they are more likely to do business with a company after receiving some type of Promotional item than they were beforehand. Consumers mentioned that they not only remembered the name of the advertiser, but they also felt more positive about that company. According to the Promotional Products Association International’s 2017 Consumer Study, “promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle.”

Wow, Like we said – people like free (promotional) things. Taking all this data into consideration, businesses like yourself, need to ensure that you chose the best promotional product for your target consumers.

Here are some tips for choosing the best promotional products:

1. Consider Functionality.

The main reason people keep promotional products is because they’re functional! Consumers  think of functional as something that has  multiple purposes or has one purpose that can make a task easier. Consumers can use your functional product daily, so that your company will always be in reach.  No matter what your business is or what size it is, a functional promotional product will always be a successful option for marketing.

2. Consider what’s trending.

Another big reason people enjoy promotional products because they fit their style or personality. To help customize common marketing campaigns, it’s important to keep up with industry and retail trends. In the now promotional items attract people to your brand through popular colors, textures and construction! Everyone likes to be in trend, and will usually keep promotional products that are “trending”.

3. Consider the location or event.

Handing out promotional products at events, conferences, concerts etc. is a great way to promote your company. Choose promotional products that relate to and can be used at that specific event or location. Have a booth at an outdoor event, pass out hats and sunglasses. At a concert try light up gear, fun flags, tattoos and even portable chargers. Not only will consumers use your product that very moment, they’re also more likely to keep them because they are tied to an experience.

Using these tips and Optamark’s amazing selection of promotional products, incorporating promotional products into your current or new marketing strategy will be a breeze!

Custom Design Postcard: Applications and Printing Tips

While there are many different marketing methods, a simple custom design postcard mailed to a customer can make all the difference with increasing sales and revenue. With most business-to-customer connections being done through email, a custom design postcard in the mail is the perfect wake me up to sleepy customers who might have missed some of your previous outreach emails. It’s also a great way to say “Hello!” to new prospective customers.

When using a custom design postcard for promo, you can’t just use any old card – some generic designs might not market your business to its fullest potential. The best route to go would be a custom design postcard that can effectively market your business in a unique way. Here are some tips for the design, printing and application of a custom postcard for your business.

To create an effective custom design postcard, you should know these two things :

1. Know your customers. Design your postcard for the audience you are aiming to market to. For example, use bright colors, fun fonts and abstract designs for teens and young adults or try muted colors and simple designs for an older, mature customer.

2. Know your intentions. A good custom design postcard will  displays exactly what is being marketed. Ask yourself if you are reaching out for promotion, for an event, or for a personal reason? Then start designing!

Have a design already? Click here to visit Optamark’s print products page for postcards!

To print an effective custom design postcard, focus on these things :

1. The Right Stock. The type of paper your postcard is being printed on can tell a lot about your business to your customers. Consider going with a thicker stock as opposed to something lighter. This can let a customer know that you put a lot of thought and effort into reaching out and connecting with them. Also, consider your design. If your postcard is featuring a lot of photographs, glossy is the way to go. Have a lot of text? Try matte.

2. Image Resolution. Remember to look for high-res images and vector graphics to ensure the best quality after printing. No one likes a pixelated postcard, which are often a sign of a low-res file or images. Avoid this by using only high quality graphics.

As mentioned earlier, remember to always switch it up with marketing and use different medias to reach out to customers. While these are only a few tips on creating a exclusive custom postcard design to connect with customers, there are many other methods to be innovative with custom design postcards!

If you’re still not sure about using custom design postcards in your company’s marketing, let us know in the comments!  We’re happy to help.

Digital Marketing Predictions For 2017

When it comes to digital marketing, there are always a lot of forecasts for the trends. Every year, people come up with a lot of game plans and try and analyze the kind of trends which the rest of the year will see. So, let us take a look at some of the major digital marketing predictions for 2017.

Videos take the lead

Video ads are likely to gain even more prominence and they will continue to dominate digital marketing arena. As visual appeal still remains a dominating factor, videos will continue to soar in popularity as a marketing means.

Mobile over PC

Continuing with the ongoing trend, mobile users will still be on a rise as more and more people are likely to ditch the desktop. With a faster lifestyle, more people are likely to stick with their mobiles as compared to home work stations.

Changing algorithms

When we are talking of digital marketing, we definitely need to rope seo in. It is once again likely that the seo algorithms will change and continue to do so. This is important to prevent manipulation and to ensure that the deserving websites get to stay at the very top of the ranks.

Increasing expenses of online advertisement

One of the major forecasts is that the cost for online advertisement is likely to surge because of the increasing demand and popularity. Now, how much it will impact the demand curve and what will be the outcome is something we need to wait and watch out for.

These are some of the digital marketing predictions doing the round. What will actually happen is something which only time can tell. But one thing is for sure – the field of digital marketing is definitely going to prosper a great deal.

New Business Ideas To Try In 2017

When you are looking to have a great and successful business, there are umpteen things you need to keep in mind. Let us give you some kind of ideas which will help you make it big in 2017.

The digital printing field

Digital printing field is definitely going to witness a huge boom in this year. So, you should make it a point to tap the most of this area. Look out for new inspiration and ideas and watch out for the new revolution in the digital era. With fresh concepts, new designs and state of the art digital printing solutions, you might end up creating a difference.

Start-ups

Like always, this year too is likely to be the year of start-ups. Come up with any revolutionary and fresh idea and then spend time looking for ways to execute the whole plan. This should help you set things up and kick-start your business venture in the right direction.

Marketing

With more and more competition increasing at a steady speed, the need has been felt to offer the right kind of marketing services. This means that if you have some sharp marketing skills, you have to be sure that you can nail it right. Offer some of the best marketing services and solutions and it should help you make the right cut.

These are some of the smart ideas you can try out in 2017. Of course, Optamark is always ready to offer you any assistance which you may need. Our state of the art printing solutions is top notch and it will definitely help you project the perfect impression.

With the New Year setting in, you should try and come up with engaging business services that can help you substantiate your financial position and make it big this year. We are always here to offer ideas and cutting edge services.

Preparing your small Business for the New Year

Small businesses have to work a lot in order to get consumer attention. New Year being the perfect time to boost sales need some extra course of work to be done. We will here discuss some of the significant points that will help you in getting your business ready for the New Year sales:

  • Work on Your Social Media Profiles: In order to aware people about your presence or the sales, you need a platform that is approachable and that can help in best way possible to spread the word. So, you need to embellish your social media profiles with fancy banners and attractive graphics that can share the word about your business and its offerings in a mesmerizing way.
  • Best Marketing: Well, marketing is the only ways that will help in letting people know about you so you need to commit to a schedule. It is mandatory for the business holders to schedule the marketing days and keep their profiles updated. Also, it is essential to experiment marketing on unique and different profiles.
  • Inventory: Once you will be exposed to the world and sales will happen, it will be competitive to restock the inventory. So whatever business you have, it is essential to keep a check on the consistent supply of inventory and save yourself from losing customers.
  • Uptime: New Year will bring influx of new customers and thus it is important for you to check your website properly. At times when there is a chaos at the website, it starts reacting badly and the uptime is affected. Most of the people don’t get to witness even the home page of the website. So take care of this aspect as well.

A small business requires a lot of work to do to be prepared for the New Year. You must understand that New Year is the time that can really make difference to your business. So it will be wise if you make your preparations and help yourself in adding more to your sales. Happy Selling!

Marketing needs Innovation to get noticed by Customers in todays world.

As we have landed in digital world we need innovation in our marketing strategies. You read it very right. Previously we used to advertise through mediums like TV, Radio and Print (magazinesand newspaper advertisement). Now we must present and show innovations in our marketing strategies.

To promote our Brand and products we need different mediums and innovations in every stages of Product Life cycle. So the question arises how to do innovative marketing. so we have the answer for you.

Innovations in Promotional and Print Products-

Being an asset to the company, you have a responsibility towards making your products and brand niche in the market. You can be innovative through promotional products like USB Devices, Pens, T-shirts, Caps, Tote bags etc. with your Brand names on it. Also you can be innovative through Print marketing with coupons, Leaflet, Banners etc.

It is important to have an expert and dedicated team that identifies and give you best promotional and printing products for your campaigns.

Viral Marketing

Marketers are constantly creating new business ideas that keep their products in the heart and minds of the global consumer. Each time a new product is created, customers must be given a reason to dream about their future purchase. Getting your customers talking about your products and services is very important to growing awareness for your business.

Create Brand Awareness-

Compelling marketing campaigns drive customer attention so try to create brand awareness. Once people will feel connected to your brand and get aware of the product you intend to sell, they will be shifted to direct purchasing thereon.Successful brands drive customers no doubt but ever wondered what the basic strategy is. Well, they believe in inspire people to see their product and not buy it. Buying is a natural process so let it be!

Fridge Magnets- A Powerful Marketing Tools

There are some things that sound a little lame but they can work wonders for you. Have you ever thought about refrigerator magnets as a marketing tool? Well, if you haven’t yet then you are missing out a great opportunity to effectively market your business. Here are some reasons how fridge magnets can help you with brilliant marketing:

  • Fridge magnets are commonly used to attach important documents or pictures or artwork on the fridge. Therefore, it is an important thing that can be used by everyone. Giving a refrigerator magnet to the customers for marketing purpose will prove out to be the best and simplest marketing strategy that you have ever pulled.
  • Unlike other marketing tools like a brochure or a postcard or direct mail, fridge magnets can come in constant view. Once applied on the fridge, you will always look at it, whenever you open the fridge.
  • You might not know this but the things that are repetitively seen always create an impression on your mind. Constant brand reinforcement always affects the customers. It is impressionable and someday the customer will surely take a step towards availing your services or buying the print products that you are dealing in.
  • Your friends visit your place and you all plan to cook together, this is the time when fridge magnet will multiply its audience. The companies that are making these magnets must create a beautiful design so that it can tempt the passer bys. If there will be something highly attractive attached to your fridge, people will surely notice and might want to avail your services.

Sometimes, an idea that comes out of the blue turns out to be very successful. I bet, if you choose this method of Optamark for your business, you will surely witness some great results in future.

What Sort Of Marketing Small Businesses Need?

Small scale businesses have small budget. Well, you don’t have to worry if you will be able to promote your business or not because there are various marketing techniques that don’t need much investment. Here are some of the budget friendly ideas that will surely boost the performance of your business, giving it more exposure in the target market:

Content:

There is a reason why Content is known as King of marketing. With my personal experience, whenever I find myself baffling with a new topic, I dig it online to find solutions. People like visiting such content websites where you always find suitable solutions to your needs. If you are investing in content, make sure it is resourceful for the readers.

Instructional Videos:

If you are dealing in the products are trailed by a lot of questions and people need help in using them then you must create instructional videos. As much you will help the customers, your company will gain more credibility. That’s how you can do economic marketing of your brand.

DIY Infographics:

Well, according to the latest buzz in the market, Infographics are the coolest tools of marketing. They are easy to understand by the viewers. For this you need to hire a designer who can create an Infographic according to your needs. Best of the graphic designers are available in your service at Optamark Solutions.

Reshaping The Website:

Content is the main ingredient of your website. Therefore, with tight budget, you can simply renew the content at the web design with new images and graphics. There are countless designers and writers available in the market that will do the job for you in a restricted budget.

Tight budget is never an excuse to put a stoppage on the marketing. You can always check out the above ideas and ensure the growth.

How Can Optamark Solutions Change Your Life?

Being a business owner could be a thing of proud but whilst you have to pay a lot of hard work to be a successful one. While you worry about the promotions of your business, I propose the services of Optamark Graphics- A Leading Printing E-store to get best services. This brand is structured to offer services in the niche of printing and graphics. So, how can this brand change your life and award you with a crown of best company in the industry? Let’s see:

There are various kinds of promotional and print products that could be of great help for a business. By tagging up with this brand, you can get a mammoth of fine options to promote your business. It is no new brand in the industry and thus they understand the highs and lows of the market to lead you towards a right solution.

The guidance by any company is very essential to win the interest and trust of the investor. That is why the team that is behind the unleashed and superlative success of this brand believes in delivering assuring guidance to the customer. Also by engaging you with the latest market trends, Optamark makes it simple for you to understand the steps that you need to take.

After satisfying you with the answers, they get into the world and bring you most practical and reasonable promotion options. As you visit their e-store, you will discover the hot selling products and services at the website and get to avail what’s best for you.

Optamark Graphics is rising and shining in the industry due to its credibility and compatibility with the customers. So if you are looking for printing or marketing solutions, I bet you cannot find any website better than Optamark Graphics.

Getting Right Exposure For Your Business From The Printing World

Making right choices for the development of your business is that one thing that every person do for their business. By bringing right methods for rescue, you always try your best to multiply the positive effect for your business. So there are certain things from where you can start the marketing of your business. Do you wanna know what those methods are?

There is always a plan that can help you in achieving the heights where you want to go. That is why Optamark have made out a plan for you that will help small scale business to out shine:

  • Just like I said above, there always have to be a plan and a plan first need to understand the basic strategies. If you have a different niche offering then you don’t have to struggle much in gaining familiarity. At the same time, if you have a common niche business then you will have to put in a lot of hard work to make people prefer you than all others in the market. So before getting into marketing, just study on the kind of audience you have and the prospective of the business.
  • You need to maintain your budget and for that, it is quite necessary that you select simple strategies first. Marketing as a package is quite expensive. But to be honest, you don’t need all the strategies to be implemented at once. For startups, the best practice is of printed products to market their business. It could be simple brochures or flyers, or promotional products. It is a budget friendly practice that will help in making a huge positive difference to your business.

Make certain that you have a full fledge plan before you dive into full fledge marketing.

Redefining the message to market strategy

The world of printing is fast changing and requires one to adapt to the new technologies while finding solutions to the older ones. Optamark, under the leadership of Tarang Gosalia, is redefining the printing solutions while attending to the marketing, logistics, and digital promotional activities. We are committed to providing a fully integrated service – marketing concept to implementation. The approach of the company and the dedicated team ensures that you receive all the assistance to master the marketing strategy, and move, merge, and get along with the changing trends to compete with the best in the market.

Optamark believes in one thing – providing an affordable solution for print and marketing activities. The beginning of the day at the work starts with finding new ways to make your task easier. Today, we offer a broad gamut of solutions with a streamlined approach that power the Message to Market strategy with the needed quality and speed. The approach ensures that the products intended for the targeted audience reach effectively with the right amount of flair. The workforce is compassionate about offering affordable and quality solutions, which is the primary element of the growth of the company.

The foundation and the motto of the company are to provide superior performance and value in everything that we do, create and offer. The driving force of success is the culture that strives for excellence and embraces innovation. We develop trust through our solutions that demonstrate our capability and strength. It further displays the equality role across out employees, clients and communities. We nurture creativity to offer simplest and attractive solutions to any problem or the requirement of a marketing need. With everything available in a creative manner, Optamark is a one-of-a-kind company that is bound to take your selling activities to a new level.

Promotional Products And Its Multiplier Effect On Your Venture

Managing the funds when you have commenced a small scale industry is the prime motive. You cannot just keep dividing your attention to every marketing avenue that you come across. But then again, you need a solution for the promotions of your business; be it with a restricted budget but it has to be productive. So for those who want a solution that has a multiplier effect on their business, I have got a solution in my kitty- its Promotional Products. So how can the promotional products have rewarding effect on your business?

Needless to say but these techniques are sure shot for restricted budget promotions. The best part of investing in these products is that these become constant method of promotions in the world. Once you have invested in any of the technique, it will serve you for the longest period of time. The only heck in this is if you are not doing promotions of a particular event.

For instance: if your company has just started to provide some new service and you want people to know about it then the first thing to come to your mind will be banners and fryers. So both these are promotional products. But to be more specific, when a company makes an extra effort and buys promotional mugs, t-shirts, etc. then there is more probability of getting positive reception from the buyers.

You might know that every buyer like free perks and gifts and these promotional products not only make space in the consumer’s house but also in their mind. And that is how you are able to implement a result generating marketing strategy. Next time when the buyer has to buy same niche product, they will have the logo, name and offerings of your brand quite clear in mind. I would recommend Optamark as it is the best company for the respective niche.

Productive Ways To Increase The Sales Of Your Brand

Well, the significant increase in the market opportunities have invited many small and large scale industries to take their business online. But at the same time, it has become quite demanding to be able to make good amount of business out of it. Today when a buyer goes online, there are millions of websites that are waiting for them to fulfill their needs. Then how to make your brand do better than others in conventional industry as well as online market? A brand with goodwill has to make least efforts to attract the customers. Their credibility in the market does all the work for them. So if you are a neophyte in the industry then these are some productive ways that can help you in increase your sales:

  • It is mandatory to work hard in making the brand familiar to the audience. Suppose you are a new soap brand then it will be advised to make some sample soaps for your buyers and give these to them as a gift. It can go with some other product but this strategy always works out.
  • Endorsement will always work wonders for your company. Invest in every kind of endorsement as you can
  • Create some subsidiary products such as promotional products. Whatever you are selling, accommodate the sales with some other promotional and printed products such as brochures describing the upcoming range, fryers, etc. and distribute them among buyers.
  • Contact a professional printing company such as Optamark and get some large banners printed for on-street promotions.
  • Keep the prices of your products to the minimal so that people don’t have to think twice before picking up your product from the shelf.

This is inevitable that you will have to make much effort in order to achieve your vision but these techniques will definitely help you in reaching where you want to be.

How Can Printing Solutions Help You With Notable Marketing?

Marketing – I have been studying this subject for a long now but it just not appears to be ending for me. Every day is uncertain and you can expect prominent changes in the niche of marketing. However, there are certain techniques that have been followed for professional marketing for years. There is only one reason for why people use old techniques, they work.

Printing solutions have always been the key approach for marketing. Do you wanna know WHY?

Imagine a group of people wearing T-shirts with same logo and quotes on it. Wouldn’t you feel curious about what those like-looking t-shirts are about? This is the first step in which printing solutions make you curious about something. This will lead you to know about what those are and eventually you will end up enquiring about the brand. This is the first approach through which printing solutions makes you fascinated about some brand or company.

Next I would like to talk to you about the canopies that are used for the promotions of some event or brand. A finely designed and printed canopy will always attract you attention and you might find yourself interested in what is being sold. This is how printing solutions makes it easier for a brand to sell a product or entice people about some event.

As I mentioned earlier, marketing is a vast niche. Printing solutions can only be a contributing part of it but these are highly result oriented. And be it any industry, large scale or small scale, every company takes advantage from printing companies in order to make them visible in the world. If you are planning to create an industry, always remember that printing solutions are the ones Optamark will always bring you maximum customers and results.

Know The Facts About Business Blogging

Having online space for your business? Then you must be very well aware of the competition and the measure that are mandatory for you to survive in the market. However blogging is not a new term but it is indeed very effective for business marketing perspective. It is all about keeping your audience entertained and engaged with your services and products and launching new ones. Having a blog will bring traffic to your website when you can easily launch new stuff and drag visitor’s attention towards your offerings. So you believe it or not, your business needs a blog if you want to make more sales than your competitors.

Here are some great facts about business blogging that you need to know:

    • It’s all about customer satisfaction. People spend long hours in order to collect information about the product they are buying. So the only way to satisfy customers is via words. The content has to be so enticing that people get trailed towards buying your products. Such is the command of words that once you convince the buyer, you can expect great sales. If you think that having a blog page on your website is a waste than you definitely need to brush your logics and understand the facts.

Competition in the market is increasing with every passing second. It has been noted that 80% of the sellers that are doing great in the market are getting sales from their blogs. You must think about it.

  • Blogging is more like building brands and building trust among customers. So if you see your business to rise and shine in coming time, why don’t you just start building brand from now only.

Blogging is a very certain marketing tool that has helped many businesses to boost their sales. If you haven’t added a blog page yet in your website than I recommend making suitable changes before some other brand steal the market. At Optamark, we strive for excellence because our main aim is to ensure that our end customers are satisfied and they are contented with what we have to offer.

5 Shades Of Influential Business Marketing (Optamark)

As much as you want your business to do well among the competitors, the more marketing strategies will call you towards them. Marketing- a subject that has grown its lengths and breadths to a massive scale and with every passing moment, we happen to welcome new things. Considering the ever-admired strategies of marketing, there are certain things that have always been a rising sun in the niche. Let’s take a look at 5 Shades of influential marketing:

Printing Solutions

Well, as far as I have studied, printing solutions never went out of vogue. These are budget friendly marketing tactics that are followed by every large and small scale industry. This niche has been branched into major sub categories. It is inevitably the first marketing choice of every entrepreneur.

Search Engine Optimization

As we go deep in the marketing online, SEO is something that has become a sole means of survival. These are some set of strategies that are to be followed to attain maximum visibility among the customers.

Content Marketing

This one has recently got major acceptance in the industry. There was a time when people never focused on content marketing. But lately it appears that nothing in this world is possible without content marketing.

Social Media

As social media in current world has received gigantic acceptance, this one has also worked spectacularly in raising the bar of every business enterprise. This one can give unbelievable results to all the brands that follow its strategies acutely.

Events and Launches

Events and launches is one of the conventional ways to promote a product or newly launched business. This strategy can never go out of run.

You can refer Optamark Solutions if you want to avail finest services in commercial marketing.

Novice in E-Commerce Web Designing? Grab a few Points to Ponder

Envisaging your business to establish a significant position in e-world is like every retailer’s dream. But the question is- how to carry-out the endeavor and make your dream come true. Apparently, Neophytes happen to see more risks in investing for online presence and this is perhaps because of the partial know-how. Optamark began its journey as a simple print solution provider. Being new in the industry, you are unprepared for the upcoming challenges. So, you need to do some groundwork before you can commence with the first steps.

We will discuss certain principles of e-commerce web designing, so that no service provider can outsmart you:

Domain Selection :

No website can share online space without web hosting. For e-commerce, there is a mammoth of web hosting services and domains available. Without distorting your attention, choice the domain that gives you consistently great performance, reliable customer support and 100% uptime.

Relevant Content :

What would you do with a blank website without any content that can enlighten people about what you are? So give some extra emphasis on content of your website.

Responsive :

It is hard to survive in e-world without making your website mobile friendly. Trust me, 90% of users prefer mobile phones to shop-from or check out e-commerce websites. So consider this aspect very carefully and demand the designer to make the website responsive.

Clean SEO Friendly Code :

For any website to live-to-tell-the-tale, marketing and right exposure is fascinatingly significant. SEO is the channel to bring exposure to your website. You cannot escape adding SEO code while getting your website designed. So in order to make your website to trail more coverage, you better get the clean SEO code.

Designing could be demanding. Let the designer do his job and you keep an account of other things that imply equal significance, just like a fine website visual appearance.

5 Hot-Shot Online Business Ideas That Can Make You Rich

Now is the time when starting a business does not require an influx of money. This is because here we are not talking about the brick and mortar business, but the new styled trending business form- E-Commerce. However, you can own different kind of businesses online. Our chapter today will enlighten you about the exclusive business ideas that require minimum upfront but consequently, they will bring to exceptional profits. I have summoned some great ideas here; let’s take a sneak-peek:

1.Affiliate Marketing:

First I would like to tell you the meaning of Affiliate Marketing. Basically, this acts as a middleman and that bridge the distance between e-seller and e-shopper. When you help the seller to sell his products, you kind of earn a commission. Affiliates are making huge sum of money from websites like Amazon and Ebay.

2. E-Selling:

Of course, by having an e-commerce website, you are boosting your chances to sell way more than a conventional store can ever do.

3. Building Apps:

This is the brainy’s work because you can either build the apps or you can hire someone to do the deed for you. In either cases, you have to be the one with complete know-how about the in’s and out’s of app making.

4. Domain Selling:

This one is also quite a lot in buzz. Some people just buy the domains at their registration price. Later, you can resell the domain at relatively higher price. This requires a small investment of money and time. You just have to be a little careful while choosing the right name so that you can get some extra worth for the sold domain name.

5. Social Media Marketing:

Just like the trends are raising its array, the demand of social media promotions is also thrive. You can have a social media marketing company that help people in increasing its visibility.

So these are some of the ideas that you can consider. But in all the above online business options, you need a web designing company that can help you in creating the website. For that, you can refer Optamark and have the most alluring online presence.

3 Secrets That Are Kept By All Graphic Designers

The demand of graphic designers has risen aloft. You cannot know all about every service that you need for your website but some knowledge is good to at least select the right guy. By knowing certain things about your graphic designing, you can at least keep yourself from getting fooled.

In every profession, very limited information is shared to the clients. While you speak to a graphic designer, there are certain things that he will never tell you. Let’s explore those things:

Over Emphasizing Visual Presentation:

The only job of a graphic designer is to create the design of your website. Being beautiful is not the qualification to bring sales. But a great tour of the website will certainly do. Showcasing the website in such a manner that everyone who reaches out to you for a solution, ends up with an answer. Beautifying your website is not bad but detailing is must. Most of the designer doesn’t guide you with this.

Redesigning Is Not Necessary:

You must have heard designers to insist you for getting the outlook of your web page changed frequently. Well, this is just a trick to fool you and get consistent work from you. I don’t think there are much people in the industry who will guide you right.

Expensive Maintenance

Trust me guys, designing a website is onetime expense. If your designer has done the right work, you don’t get to trouble yourself with maintenance expenses any time soon. There are designers who tend to incur hefty amount on maintenance. But honestly, it is not expensive at all.

Unethical practices are followed all the time by some designers, in order to extract as much money as they can. But we at Optamark take care of all what our customers need in the most authentic way. We have the choicest graphic designers linked up with us that helps the client in best possible manner.

Make Optamark Apart of Your Growth

Are you new a company? Do you have less capital to market your product? If so, then we can help you. Yes, Optamark is a one-stop solution for all your needs. The success of your business is dependent on how well you are marketing your product. Marketing involves capital, and if it is a constraint for you, then we can offer you all the support you require in creating the ‘brand’ value.

The story

Optamark began its journey as a simple print solution provider. However, the quick changing marketing scenarios and availability of new technologies helped us venture deep into marketing and strategy, using all the technologies currently available. The best part of the entire system is the plan that we provide you according to your needs. Yes! You heard it correctly. We chart the course of action after collecting information related to your product, the goal of your company, the targeted audience, and location (if any).

The plan

We believe it is important for any business to build a brand value ahead before creating a marketing strategy. The date we collect from you gives us, the creative team of professionals to look at pioneering ideas that transform the conventional marketing or promotional activities. The engagement of the ideas together with the use of technology helps us give you a platform that is within your means and at the same time fulfills the requirement.

Create history

Come! Inquire today about the price to learn more about the ideas that we present according to your business goal. If you are falling short of ideas and budget, do not take a back step, reach us immediately and let us work in sequential to develop a marketing strategy that will help you setup a platform that will kickstart your business within a short time.

Come Lets Grow Together!

Building a brand is equally important as that of creating innovative and quality products. With the requirements changing at a faster pace than expected, companies are thriving to provide the best product at an affordable price. However, many businesses fail to achieve the success due to lack of business strategies. Not only building a great product is important but also promoting it in a productive manner is equally essential. Marketing the product makes it reach the vibrant audiences of the society, giving an opportunity for the buyers to consider the new product.

Optamark excels in the field of promotional activities. We understand the requirement of building the brand and thereby acquiring the needed customer base. We help you identify the approach required for marketing the product by combining the product value, budget, timeline, and marketing objective. The best part of the entire process is the one-stop solution offered by us. We offer a wide variety of solutions to suit the different needs of the industries. It includes brand development, graphic design, copywriting services, direct marketing, hosting campaigns, data analysis, public relations, and building promotional products. As every industry is different with varying budgets for the promotional activity, our team at Optamark makes it a point to fulfill the task within the prescribed limitations. Thanks to the cutting edge technology and creative minds working behind the scenes.

Promoting a product and building brand value requires an innovative approach to ensure that the product from the company reaches the certain audience. Be it website building, Bizhub development, marketing, or one-stop print solutions, Optamark fulfills every need of your requirement. We support you grow and succeed in the hostile market, thereby moving together towards the common goal – success and achievement.

If you are looking for creative marketing solutions at an affordable price, Optamark is the choice. Request a quote today!

Building The Right Online Brand Power

Looking for some of the best ways to stay at the top of the business? With the advent of online marketing, the need to promote and market your products and/or services has been felt stronger than ever before. This is why you have to be sure that you are analyzing the different aspects of the marketing world meticulously and coming with the right results.

What can Optamark offer?

Optamark is one of the top companies that have managed to make a huge name for itself. We offer a plethora of services starting from web development to web design, printing products and marketing solutions as well. So, if you want to build your brand and you are looking to capitalize on the online market, feel free to seek our services.

With our online services, you can engineer your brand and make it a huge powerhouse. Our print and promotional products have been designed to offer you the right head start and take a lead in the field of printing. With the top designs, you can lure your customers and give them the much-needed clue to opt for your products.

Quality above everything else

When you are looking to find the best kind of products and engage in efficient internet marketing, one of the key aspects which you need to keep in mind has to be the need to stick to quality. You must ensure that you are opting for top quality products and in such cases; you should look out for products by Optamark. We pride ourselves on offering you products which will always pass the quality test.

These are some of the different ways by which you can push your brand and help it reach to the very top. Make it a point to explore all these key details and then implement it for better output for your firm.

The Top Marketing Strategy To Adhere To

When it comes to your business, you will have to invest the right amount of marketing efforts. It is important to market your business in an apt manner because your inability to do so can hurt the overall growth of your business significantly. The idea is to come up with the right marketing strategies which could help your business reach new heights.

One of the effective ways which can be used has to be promotional products. There are a lot of companies that have been working to manufacture promotional products and they have been doing a great work. If you take a look at Optamark and the kind of success it has managed to achieve, you will be impressed by it.

We are one of the top rated companies that has been offering some of the best promotional products. We have a great track record to prove our expertise. When manufacturing promotional products for your printing needs, we make it a point to adhere to the best quality standard. This helps us in being sure that we can retain our clients and offer them cent percent customer satisfaction as well.

With the best promotional products, a lot of firms will be able to send out the right message and this in turn helps them in being sure of they can promote their firm in an apt manner. It is extremely important to be sure of the kind of marketing and promotion activities which you are engaging in because the lack of promotion could be detrimental for the firm. This is because of the extensive amount of competition.

So, watch out for what looks to be the best promotional products for your use and avail it to ensure that your firm too could climb greater heights and do a stupendous business as well.

Pioneering New Businesses In Online World

Building an online presence is mighty important. It is crucial for any firm to put in their best in order to succeed. This is the reason; there are plenty of companies who are willing to extend their help to business organizations who are looking to establish themselves in this sector.

If you are looking to build your presence too and you do not have much idea about how the field of online business works, you can always avail the services of Optamark. We have tremendous expertise and experience in this field and it is this experience which has allowed us to reach out and help our clients by offering them the best of what they need.

Helping you from scratch

Optamark has some of the finest web developers on board. If you are looking to design your website in an apt manner and you are at ground zero, our developers and designers will come up with the right business strategies and plan and implement the right ideas for you.

As we have served multiple clients, it has helped us sharpen our skills and now we know the best ideas which are sure to work for a specific industry.

Taking it further

Merely having a site up and running is not all because there are other things to be brought into the equation as well. This is why we focus upon building the different ways by which we can promote your firm. We also indulge in promotional and printing products which can be used to further let other people know about your brand.

This is how we have managed to carve our name in this field. With the right approach, it has become possible for us to make a pioneering mark. If you aspire to be a great name in the business field, you should check out our portfolio.

Beating the Competitors Using Non-Conventional Marketing Tactics

There are a variety of advertisements out there that the potential clients just block out of their way. This implies that most showcasing battles are only a visual type of background noise individuals instinctually disregard. Diversity matters a lot. Having a diverse scope is something that gives you an edge above your rivals. You need to figure out how to emerge and grab the consideration of a bored gathering of people. Bigger organizations have huge publicizing spending plans that permit them to surge the media and Internet. You don’t have that extravagance; however you do have another point of preference. You may have less target client base, yet you additionally have a closer association with them. You realize what your clients need and what is essential to them. Your organization should have that skill to push the marketing schemes upon the clients. It is wise to strategize accordingly to get out something out-of-the-box. The motivation behind an eccentric showcasing procedure is to grab the consideration of your potential clients through astonishment. Yet, if your cause bothers rather than wonderfully astonishes, it will push potential clients away. That is the reason utilizing your insight into your group is so key when building your battle. It is essential to keep up the track of the rival marketing units along side. One needs to know the market trends, customer demand as well as rival strategy. In should be an all-round effort. That is how when you look into each and every aspect, you get to know the main streams and you work on your strategy accordingly. To give a streamlined proportion to your own plan and ideas you must hold it parallel to the counter plan that will help you initiate a better quality and thus bring out an extraordinary strategy with an edge over the others

Something else you ought to stay away from is letting the marketing strategy overpower your image. It’s simple to concoct a critical commercial, execute it well, and afterward have clients recollect the notice however not the organization that made it. Promoting works best when there’s an unmistakable association between the substance of the commercial and the item you’re attempting to offer. Along these lines, the substance of the notice builds your image’s quality. In light of those notices, you ought to realize that there are no standard unpredictable advertising methodologies; if something is standard, it’s not capricious. Yet, a few techniques are a decent beginning stage toward building a whimsical showcasing arrangement. Rival milestones are an awesome spot to promote in light of the fact that individuals see them consistently. One approach to truly emerge is to utilize these regular central focuses to get your image’s message out. The underscored quality of the services showcases a great deal of positive consideration from the counter company. The way to doing this privilege is to guarantee that the commercial doesn’t affront your potential clients. Thus, it might be insightful to dodge milestones that have critical social or neighborhood importance.