New York, NY (June 16, 2020) – Optamark, a New York-based brand management company, announces the official signing of a franchise agreement with The Artcraft Company, a Boston-based full-service solutions provider.
For over 75 years, the most demanding industries have entrusted Artcraft to efficiently execute the full spectrum of client-facing print and promo materials. Optamark’s resources and marketplace technology, coupled with Artcraft’s 40,000+ sq ft production capacity allows Optamark and its franchisees to enhance? traditional brick and mortar print shops. Optamark has created lightning-fast brand management tools to provide its users with a unique franchise opportunity that is purposely built with a “remote” working culture.
“Artcraft is a rapidly-growing distributor serving the most demanding industries and global brands,” said Optamark CEO Tarang Gosalia. “John Dumochel and his team have built Artcraft on creativity and exceeding client expectations, and we appreciate their trust in Optamark’s ability to help them continue their impressive growth. Our goal is to leverage the best practices of both Artcraft and Optamark for the benefit of the valued clients of both organizations.” Dumochel will continue to lead Artcraft, which will also remain based out of Boston, MA, with its current team in place. “There is mutual respect between Optamark and Artcraft,” said Dumochel, ”We have known each other for several years and recognize the amazing synergies our two companies share and what this collaboration could achieve.
Optamark’s financial strength, digital marketing arm, and business development tools will allow us to expand our reach with our clients and key prospects. Optamark’s ability to offer enhanced creative and digital marketing services, deeper supplier relationships, robust e-commerce and technology, and distribution capabilities will help expedite Artcraft’s timeline in reaching their goals. Optamark’s client-first and innovative approach aligns with the expanding needs of our clients and industry.” Gosalia and Dumochel are both on prior Inc500 “Fastest-Growing Private Companies”, a definitive ranking of the most influential people in the business model.
About Optamark
Optamark, based in New York, NY, is an industry-leading provider of print collateral, branded merchandise, and digital branding solutions. With an international salesforce, Optamark helps businesses of all sizes by providing innovative branding solutions priced competitively and supported by world-class technology and operational expertise.
About Artcraft
Since 1939, Artcraft continues to provide world class, innovative print and promotional product solutions to the world’s most prestigious firms.
Our client-centric strategies allow for a single source for comprehensive print programs, including corporate business cards and stationery, POD marketing collateral, diverse specialty printing, as well as exceptional promotional items and impactful campaigns. Artcraft is headquartered in Boston, MA.