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Why does Corporate Gifting Become Essential For Most Businesses?

In the present-day world of stiff competition, every business is trying to attract customers to its brand. Among various means of alluring customers, one of the effective ways is the gifting of tangible and intangible products.

The corporate sector is one step ahead in this business concept. It creates a touch-point with clients, employees, or prospects by gifting tangibles such as clothing or intangibles such as concert tickets or airfare.

The Importance!

It creates a personalized connection between the giver and receiver of the gift who gives away corporate promotional gifts, highlighting a specific brand of product or service. It creates a feeling of satisfaction among the employees and clients as a token of appreciation. It generates a powerful experience.

Consequently, the employees give the best of their efforts, and the clients don’t switch to other products. In both cases, an atmosphere of “loyalty” is established.

The Psyche behind Corporate Gifts!

The Psyche behind Corporate Gifts - Corporate promotional gifts - Optamark Graphics

Every human action is guided by the psyche working behind it. In the case of promotional gifts, the recipient acquires a sense of ownership over a tangible or intangible product. This, in turn, triggers the psyches of reciprocation and trust, resulting in the endowment effect. An obligatory feeling urges the recipient of the corporate gifts to stick to the existing brand and become loyal to it. New clients receiving the grants will go in for the product.

Reciprocation of Prospective Customers!

Reciprocation of Prospective Customers - Corporate promotional gifts - Optamark Graphics

Prospective customers have the option to go to any brand. But, once they have a personalized experience with you by receiving and utilizing corporate gifts, 80% of them would prefer to do business with the gifting company. The custom gift becomes a great motivator if given in the desired shape and form at the right time.

Reciprocation of Existing Clients

Reciprocation of Existing Clients - Corporate promotional gifts - Optamark Graphics

The existing clients realize that their loyalty has been acknowledged with appreciation. They will be urged to continue business by becoming brand evangelists. A study shows that consumers having an emotional attachment to a brand tend to have a higher lifetime value of 300%. The gift strengthens the current relationship.

Reciprocation of Employees

Employees are the most valued assets of any corporate organization. Their best contribution leads to the success of the business. When they receive well-designed and exclusively-personalized corporate gifts, they become assured that their employer has appreciated their efforts. The sense of belonging motivates them to add to their productivity and the company’s success.

Once the employees are motivated, they do the job of motivating external stakeholders such as existing and prospective customers. The corporate gifts could be given away on the following occasions.

1. Company Events include Recognition of Service Levels, Years of Service, Milestone years, or completion of skill-up gradation program.

2. Personal Events such as completion of a degree or certificate program, Personal members or new family member, specific personal achievements, or a new home.

3. Special Recognition rewards an employee who went the extra mile to achieve the company’s goal. This may include a suggestion in the process or operation of a machine or procedure that yielded substantial savings in cost.

Statistics Related to Corporate Gifting

There are many reasons for the effectiveness of Corporate promotional Gift. Direct mail has drawn the personal attention of the recipients and triggers psychological and emotional attachment. The following five points show how corporate gifting brings about positive effects.

  • Almost 81% of the receiver of emails open, scan, and go through their emails.
  • About 75% of the recipient of mail has a strong emotional expectation of receiving something special; hence, they scan the direct mail.
  • 79% of clients find it convenient to read mail rather than going online.
  • 38% of the recipients of mail confirm that the physical contents of the mail give an opinion about the sender. The production values of mail constitute the value of a brand intuitively and more deeply.
  • Compared to campaigns without mail, sales campaigns that include direct mail have 27% more chances of delivering a top-ranking performance. Similarly, they have 40% more chances of delivering acquisition levels of top rankings.
  • The endowment effect emerges from physical contact. This is because a sense of ownership is established, which translates into a higher valuation.

Clients Sharing Statistics

1: Alleyoop

It is used for small gifts such as branded socks and eGift cards to increase sales and phone connection rates. They achieve a 20% increase sales by sending a gift before a scheduled call. Moreover, they increased the meeting completion rate by 20%. Inspired by this result, they initiated sending direct mails on behalf of their clients. The result was a 45% reply rate and a 25% conversion rate.

2: AlterG

It is a medical device Company. It sent promotional tumbler and Amazon gift cards to prospective customers. The small gifts generated an ROI of 4347%. This initiative resulted in 34 new opportunities and a pipeline value of more than a million dollars.

3: Live Ramp

This company used Sendoso for adding touch points to their event invitations. Their response rates increase by more than 30%. There was also a decrease in response time by over 90%. Their conversion to meetings increased to 35%.

Trends of Corporate Gifting!

Corporate gifting is further evolving with the growth of direct mail marketing and sending gifts. The following are the specific areas of growth and change.

  • The B2B sector will grow almost ten times on investment.
  • Gifting to employees and prospective customers will consolidate into a single brand initiative. This, in turn, will improve brand perception and recognition.
  • Gifting may move into other departments of the corporate sector, such as HR and Customer Care.
  • Growth will be supported by automation and improved personalization. Moreover, the items selected for gifting will be more sustainable and inclusive.

Legal Aspect of Gifting!

Due consideration should be given to the mandatory value of the gifts for government employees. Similarly, due care should be taken for guidelines and policies set by employers.

Conclusion!

Corporate gifting is oriented towards internal as well as external stakeholders. It has tremendous power for increasing your sales volume and the consequent profitability. It would be best to plan your sales campaign by consulting your marketing division, HR, and Customer care departments.

Why Use Real Estate Promotional Products For Business Promotions?

A real estate deal is not a smooth sailing affair. It involves several uncertain factors, such as searching out the prospective clients, convincing them of the facilities, amenities, and prices you are offering, and, most importantly, creating awareness about your brand. Your tasks will be greatly eased out with real estate promotional products. These are also beneficial when you are planning to expand your existing business.

There are other means of advertising your brand. These may include electronic media, displays on hoardings, email marketing, television commercials, and other media. But, giving away real estate promotional products have longer visibility and a deeper impact on the minds and psyche of prospective and existing clients.

In the real estate market, location suitability is essential in attracting clients. This must be kept in mind while designing and planning your marketing campaign. You are to select a practical item and imprint your brand and message on them. People are more inclined to get a custom gift when you close a deal. By generating new leads, you win the confidence of clients.

By offering freebies, you generate a feeling in the clients’ minds that you care for them. That can be technically termed “ego satisfaction.” Clients then must approach you when they need any home, be it outright or on a rental basis. The freebies may be a fire extinguisher, custom key chain, a tool kit, measuring tape, custom pens, bags, travel mugs, hats, calendars, or a document folder. Your logo on these products makes you singled out from the crowd.

A unique gift creates a memorable impression for the recipients. The selected items should be of good quality with proper functionality, durability, and longevity. It should be worth presenting to others so the recipients can pass on your promotional products to their friends and acquaintances. The more your products change hands, the more visibility it gets. Consequently, your brand gets exposed more. Thus promotional products pave the way for brand awareness. Clients who want to buy or sell real estate will favor you with their inquiries.

Importance of Using Promotional Products!

Importance of Using Promotional products - Real Estate Promotional Products - Optamark Graphics

The digital world has transformed marketing into a more competitive and dynamic one. It would be best if you came closer to your prospective clients to get an edge over your competitors. And the best and most effective way is to offer them freebies or promotional products. When you attend any tradeshow or exhibition, clients want tangible promotional products. Moreover, you establish a personal touch with your clients. The following are the reasons for opting for a promotional product.

Reasons for Promoting Products In Real Estate Industry

1: Increase Brand Awareness & Recognition

increase brand awarness and recognition - Real Estate Promotional Products - Optamark Graphics

Advertisements for any goods or services without being supported by any tangible benefit may not probably draw the attention of people looking to own or rent real estate. But when they get some gift that adds to their everyday utility, they would remember your brand and when they need it.

Promotional products inspire existing clients to stick to your brand and prospective customers to get allured to enquire further into your real estate’s location, amenities, and prices. This, in turn, adds to your sales volume and overall profitability.

2: Strengthens Loyalty of Customers

Strengthens loyalty of Customers - Real Estate Promotional Products - Optamark Graphics

Give and Take is the go of the world. If you give something tangible to your clients, they will always reciprocate as a token of acceptance of your gift. The promotional products create a feeling of familiarity and a sense of trust for your brand. As a result, they will be least inclined to your competitors’ products. Once satisfied with your dealings, they will help increase your popularity through Words of Mouth (WoM). They may also recommend your brand, thus adding to the marketability of your products.

3: Enhancing Direct Conversation with Potential Clients

Traditionally, a personal or visiting card serves the purpose of getting introduced to potential clients and for future contact in case of need. But, as time passes and the clients are flooded with tangible gifts from other companies, they ignore the visiting cards. It is here that the promotional products come to provide a great sigh of relief. It becomes an entry point for conversation. The prospective clients clearly understand your work culture and business procedure. They can thus take appropriate action for buying or selling their real estate from you.

4: Extended Longevity of your Marketing strategy

Utility and functionality are the two major factors determining your promotional products’ acceptability. For instance, if it is a calendar, the recipient will be urged to retain it till the end of the year. If the promotional product is a hat or cap, the recipient will prefer to wear the same all the while. Your logo printed on the products has a visual impact on the onlookers, who may account for your prospective customers. As long as your promotional products are in use, your marketing campaign will remain alive and convey the intended message.

5: Reaching to New Audience

By getting suitable promotional products, your existing clients adhere to your brand. At the same time, if any of their friends and acquaintances have a chance to visit them, they become aware of your brand. In turn, they may pass on the message of your products to hitherto un-accessed audiences. For instance, if you have given a reusable bag as a promotional product, a newer customer may notice it along with your brand, logo, and message. He may thus be urged to contact you when they want to buy or sell any real estate in the future.

Conclusion!

For the reasons mentioned above, you must have realized the need to give away promotional products as a real estate agent. So long as they are deriving the utility value as well as the aesthetic value of the products, they are psychologically urged to remember your services and the brand of real estate you are dealing in.