Pros & Cons Of Professional Promotional Products For Business Branding!

You may wonder why any commercial organization, start-up or established, should spend so much on promotional products when no immediate tangible return is expected. You must understand the introductory human psychology of “reciprocity,” based on the “give and take” concept. Receiving is always associated with an accidental feeling of gratitude or obligation. The recipient is urged to return in the shape of buying the products or availing the service of the giver of professional promotional products.

There are many but few cons of the promotional products. They should be professional, implying they should be part of a well-planned marketing campaign. Moreover, you must give due consideration to the target niche, clientele, the type of your business, current market trends, and the market’s geographical location. Any other extraneous factors that directly impact marketing and advertising in the business environment should not also be ignored. Launching of professional promotional products has the force of inviting accelerated business.

THE PROS!

1: Boosting Brand Visibility

boosting brand visibility - professional promotional products -Optamark Graphics

Your brand, logo, and messages get imprinted on the promotional products in the conspicuous space with attractive color and design. The value-added promotional products become worth possessing and retaining. For instance, you can give away drinkware, apparel, intelligent devices, stylus pens, and notebooks.

Your brand is visible to the recipient as well as to the onlookers nearby. That gives a permanent impression on your customers about your brand. They identify your brand by seeing your logo and will be urged to use your products.

2: Customer Retention

customer retention - professional promotional products - Optamark Graphics

The act of receiving something tangible or intangible is associated with an act of reciprocity by remaining loyal to a particular product or service. When you give away promotional products, your existing and prospective customers react by sticking to your product.

Despite attraction, persuasion, and allurement, they do not switch to competitors’ products. This retention capacity comes without any demur from your customers. Thus, you get an edge over your competitors. They establish a spirit of “we won’t leave.”

3: Lead Generation

lead generation - professional promotional products - Optamark Graphics

Your prospective customers have many options, offers, and attractions before them. Visitors to your site are many and varied. But what matters most for the growth and success of your product is the number of leads that have been generated.

Your competitors may be alluring them to go in for their products. But once they accept a promotional product with your logo, they feel attached to your brand. The promotion products, such as apparel, writing materials, or a mug, are sure to meet some of their everyday utility. So, potential buyers are transformed into loyal customers.

4: Cost-effectiveness

Small businesses struggling to expand their marketability may not afford more financial stake on advertisements such as billboards, email marketing, social media marketing, and other electronic media.

Compared to that, promotional products can fit any budget. You can get a wide range of products of different materials, colors, quality, and sizes. The flexible payment plans on mutually agreed terms ease the financial constraints.

5: Versatility

Promotional products match various functions, events, clientele niches, themes, and specific targets. You know which item you are to give as a promotional product. Thus, it prevents unwanted expenditures and thus saves costs.

You can employ one item in different sets up for new branding or acquisition. One item can match the needs of adults as well as kids. In that case, you do not have to acquire different merchandise for different events or among various age demographics.

6: Establishes Healthier Customer Relationship

Customer relationship is established through the interaction of give-n-take. By giving away tangible promotional products, you get customers’ loyalty. The relationship is more personalized and strengthened.

They are pleased to recommend your products to their friends and relatives, thereby multiplying the visibility of your logo and brand. They accept your brand as an authority in its respective niche, thus boosting engagement.

7: Competitive Advantage

Your competitors may also adopt marketing strategies for alluring potential customers in the competitive market environment. But certain specific features give your products get an edge over your competitors.

These are the utility, functionality, and aesthetic value, moderate-value, time-specific, adequately designed and logoed, prestigiously given, and after-distribution contacts with the prospects.

8: Long-term Brand Exposure

Promotional products create a kind of bias in the minds of the customers. Hence, your brand will nestle down in their minds over a long period. They will never know the pros or cons of other competitive products; moreover, your product goes beyond the traditional and target customers. This creates a strong brand reputation and enables your brand to stand out amongst the crowd.

9: Conformity

Usually, promotional products are designed to align with the company’s philosophy. Customers have the option of deciding which philosophy they would like. Promotional products are not just freebies given away. It also reflects the current mood and space in the prevailing societal environment. Hence, they conform to the requirements of the contemporary modern world.

10: Creativity

Creativity knows no prejudices. So there are ample scopes for coming up with the best designs that may be unique to the brand. The prospects get intrinsically intertwined with the company’s image, representing its ethos and values. Customers will be prejudiced to buy from you with a deep emotional attachment to the brand.

THE CONS!

The cons elements will creep in if due consideration is not given to the following factors.

  • If they lack utility and aesthetic values
  • If they don’t match the occasion
  • If the quality and value are not moderate
  • If they are not presented appropriately
  • If more items are acquired to match different occasions
  • If frequent contact is not established with the prospects

Conclusion!

As mentioned above, the pros and cons of giving promotional products give you the scope of designing your next marketing campaign. If you have tried other means of advertisements, you should adopt giving away appropriate promotional products to a target audience.

4 Reasons You Should Use Promotional Products To Advertise Your Business

Ever thought about different ways you could promote your product or business all the more? Going traditional may not be such a bad idea—there’s a reason these strategies have persisted for a long time.

Even though the promotional landscape has drastically changed within the last decade, many businesses have succeeded in getting new customers through promotional products. You won’t have to worry about waste, either—customers usually use these, and if not, they tend to give it to their friends or family.

Here’s why you should consider using promotional products to advertise your business:

It’s Budget Friendly

You might think that shelling out extra money for promotional products is expensive, but they’re actually quite affordable. Compared to other forms of advertising, promotional products are a cost-effective way to help you advertise your business over a period of time—usually months. Integrating this into a well-structured marketing plan will guarantee you a wider and more sustainable way to get in touch with your customers. The products don’t have to be large to make a statement. It could be anything from a business card to a sample of your product.

It Makes Your Customers Come Back

Distributing promotional products to customers, especially on a regular basis, will encourage your customers to choose your business over any other brand. It also communicates to your audience that your business isn’t afraid to spend a little to give customers a free taste of your products.

You can also opt to reward loyal customers through special gifts or personalized products—a customer that feels taken care of will genuinely see a reason to keep doing business with you. This will not only encourage customer loyalty but establish a good relationship with them.

It Generates Quality Leads

Sending out promotional products can actually give you quality leads, as they have the power to convert people into returning customers. Sample-sized products are a fantastic way to convert since it allows them to try it for free and see how much they like it. To encourage the recipients of your promotional products to come back, make sure to include links to your website and social media profiles so they can find out more about your products and services. This will also increase the traffic to your website—hitting two birds with one stone.

It Boosts Brand Awareness and Visibility

One of the most potent benefits of using promotional products to advertise your business is that it increases your brand visibility. Many people may have heard of your company for the first time upon receiving the products, which is important—this means more and more people are hearing about you! Using relevant promotional products to promote your business, like a free tumbler if you’re a company that sells organic juices, will make it easier for people to recognize your brand.

Final words

Marketing your business using promotional products is one of the most effective ways to reach your intended audience. Even if an uninterested person gets a hold of your product, they’re likely to know someone who will appreciate it and hand it over to them instead—giving you a new and potential customer.

Need print and promotional products for your business? Optamark Graphics is a full-service brand merchandising company in the US with global partners in China and India. We help you reach your target audience by supplying eye-catching merchandise and products. Get in touch with us and we’ll love to help you out!

How To Market Your Business With Print Products?

Marketing should not be limited to online or offline. Both the mediums are equally imperative, if you want to target market as a whole. Personalized products have the tendency to feature your brand worth and value outloud. However, you might find a great variety of marketing products but it is equally essential to understand the right usage of these products. For most successful marketing strategies, you must have to understand various things that are included in the niche.

There are two things that have to be consistently present in every promotion product: the logo and company’s name. These are the two things that give recognition to a brand. You can use letterheads, newsletters, email footers, etc. for most conventional type of promotions. As much people will come across the colors, logo, graphics and name of your business, they will start recognizing it.

You don’t have to spend aimlessly in multiple products for printing promotions. But at the same time, you should also not leave any stone unturned to escape the effort of promotions with the products that you have selected. The logo and other graphics should be effortlessly visible on the products. For example, direct mail marketing is best served with the help of flyers and brochures. That is why while you get a flyer designed and printed, make sure it is done spectacularly. For this you need to consult a company that excels in delivering finest printing services. I would recommend Optamark as it is the best company for the respective niche.

You can also bring the creativity inside the office by getting your staff different types of products with a logo and tagline on it. This types of promotions can also influence and effect greatly on the people that walk in the office. At last, I would like to conclude by saying that printing products can greatly help your brand in promotions and it should be taken under consideration.