Business Card Design Tips

While many may say using business cards will soon be obsolete, those who use business cards can say that a business card makes a lasting impression on a prospective client or business partner like no other.  A business card is more than just a piece of paper with your name and number on it. It is an extension of your brand, your company or yourself. A well-designed business card is guaranteed to be a conversational piece and attention grabber for new clients or influencers. Here are some tips for designing a successful business card :

Establish a good business card size

The standard business card size is 3.5 by 2 inches. This is the average size of most credit cards meaning that your business card can find a home in wallets and purses easily. However, more unusual business card sizes have been trending such as perfect squares or mini cards (2.75 by 1.125 in). This is a good way to stand out from the crowd but be aware, if the cards are inconvenient they may get lost or thrown out.

Include all key Information

Begin your design (or provide your designer) with all the Key information upfront. Some vital information that should be on a business card includes Name, Number and email address. Job title, office location, company website or social media profiles can also be added onto the card if desired.

Print on BOTH sides of the card

While printing on one side might be cheaper, it is always better to spend a little more and print on both sides of the card. The front side of your business card is a great place to showcase the company logo or portfolio pieces; this is your attention grabber.

Add custom elements your card

Aside from having a custom designed card, business cards that feature elements such as foil stamping, embossing, rounded corners, spot gloss or a colored seam can make a greater impression on the individual receiving your card.

Don’t include personal social media profiles

UNLESS your business card is for your own persons, all information on the card should lead back to your business or company. Including your personal Facebook or Twitter onto the card could harm potential business relationships, especially if the content being posted is not appropriate for business relations.

Don’t include borders in your design

A bordered design might look nice on screen but in the production, house a border on a card can create serious problems. If any of the cards are not cut correctly, a bordered edge will become skewed and very noticeable.

And most importantly:

Choose a good printer/printing service

At Optamark we can help with all your business card needs from advisement, to design to printing. Not only do we have a team of skilled graphic designers, we also have multiple print houses that can quickly and professionally produce your custom business cards. Click here to read more about what Optamark can do for your business cards.

Tips to create Great Marketing Material for Halloween

The fall season brings with it the spookiest holiday of the year: Halloween! October offers plenty of opportunities to increase brand awareness, reach new markets and jump-start your holiday marketing.

Halloween has a proven record of staggering searches, a record of sales and receptive branding opportunities if your company chooses to take advantage of the related eye-catching products.

Take advantage of smartly tailoring your marketing and print / promotional products for this holiday season. As they say: if the broom fits, fly it!

Here are some ideas to jog your creativity.

Themed Pillows

Pumpkin Themed boxes are so darn cute for Halloween parties or as hand-outs for your clients and co-workers!

Fill them with branded candy, stickers, pencils, crayons, and MORE! The options are endless!

Jelly Beans and Printed Peppermints

Don’t limit the treats to the children on Halloween!

Bring in the best part of the season to your company by providing customized and printed candies with edible ink.

A tin full of these little treats are sure to catch the eye of your consumers and what better way into someone’s heart than through their stomach?!

Create a Mailer

Make your customers smile with a custom Halloween postcard from your company and their employees. The Halloween weekend is a great reminder that the Holiday season is soon approaching and for provides the opportunity of coupons and discounts for your services, or simply a festive way to say “thank you”.

Whatever you choose, the colors of the season will make sure it stands out and is memorable in the minds of the readers.

Early Bird gets the Worm

Want to try out a new social media campaign? Debuting a new look for your website? Starting your Christmas marketing early allows you to test out any new initiatives and work out the kinks before the holiday season picks up.

You can spend more time on the shopping experience and focus on the branding vision of the company as it relates to customers. This is the perfect chance to focus on showcasing your products in a memorable and eye-catching fashion.

Get into the holiday spirit with the help of Optamark graphics and strengthen your seasonal marketing strategy this year!

Business Cards – Dos and Don’ts

In an increasingly digitized world, it’s important to remember the role of the business card in representing your brand. Especially while networking at social and business events, business cards come out to be a true business saver as a quick reminder of your brand and what your company can offer. You have probably received a bunch of business cards during an event or a meeting, but how does one really stand out?

We all forget about those small details that can add a spark to the business card. Understandable/crisp text, beautiful graphics, and a professional look are the few factors that contribute to the success and failure of a business card. Let’s take a quick look at some of the dos and don’ts of business card design:

Dos

Go for a Professional Design

A business card is the reflection of your company or brand. Remember to maintain professionalism with the design to display preparedness and your passionate drive for continued work. Match the overall design and branding of your other promotional products with your business card design to maintain a consistent message with all potential clients and colleagues.

Utilize the Back Space

Don’t forget about the valuable space on the back-side of the business card! This can be used for showcasing your company logo and contact information. Alternately, if your business takes you internationally, print the same information in the other language on opposite sides. Your foreign business colleagues will appreciate and remember the thoughtful gesture.

Focus on Readability over Creativity

Choose your creative fonts wisely. Avoid decorative fonts like Comic Sans, Viner Hand, Lucida Handwriting, Monotype Corsiva, and Gill Sans etc. A legible business card is more memorable and a follow-up is more likely when the contact information can be read with ease. Remember to keep the fonts large enough so they don’t need to pull out the reading glasses to dial your phone number!

Don’ts

Avoid Overcrowding

Don’t send mixed messages. Remove anything that doesn’t directly represent your brand. Reach for simplicity for your visual choice and keep only the necessary text related to your company and contact information on the card. Present it as a reminder tool to direct client’s to your website or to contact you for any follow up information.

Outdated Business Cards

As your company information changes, remember to print new business cards each time. Avoid making changes in pen or pencil as this reflects your overall image of professionalism and may confuse the client when attempting to contact you. Business cards are the most inexpensive way of marketing-don’t cheap out and make sure to get them replaced!