Despite the rise of digital marketing in recent years, print marketing is still seen as an effective method. It’s easy to think that printed marketing materials have become obsolete due to the rise of technology, yet other forms still outperform some of the latest methods. Print marketing materials can even generate higher results compared to an online strategy. One of the reasons is that people consume information on paper differently, in which they get to focus more on what’s written and understand it on a deeper level.
If you want to implement print marketing in your business, here are five effective materials that you should utilize:
1. Business Cards
Business cards may seem invaluable, yet they have a significant impact on your marketing efforts. In fact, well-designed cards are very effective as it is one of the easiest ways to promote who you are as a company. Wherever you are, whether at an event or at a restaurant, handing out your business card to a potential client can bring plenty of opportunities for your business. This is because these cards let you connect personally that you don’t get from online marketing. Also, the more you become personal with clients, the more powerful your promotion will be.
2. Brochures & Flyers
Despite the power of online marketing, not everyone trusts what they see online, which is also the reason businesses online have strategies in place to build trust. Brochures and flyers are an effective way to gain customer trust, especially in physical spaces where people don’t have access to computers. These printed materials will help you build credibility and trust not only online, but also as customers talk about you through word of mouth.
Banners, such as pop-up ones or even table-stand ones, can easily catch the eyes of potential clients. They are a cost-effective marketing tool that you can place outside your building to bring awareness to your business, product, and location. On top of that, you can also use banners for your events and trade shows to introduce to passersby of what you do or offer.
4. Physical Promotional Products
Physical products for promotion, such as pens, power banks, or thumb drives are excellent ways to build and spread brand awareness. You can place your brand name and your logo on these products to be brought home with your potential clients. Make your promotional products useful, so when a potential customer uses it, they will be reminded of your brand and what you can do to help them.
Similar to brochures and flyers, postcards will let you promote your brand and build engagement and trust with your customers. However, this type of printed tool targets a specific audience: those who look forward to their mail. This means that you need to dive deeper into your customer base and identify the individuals who are still relying on direct mails as a means of communication with a business.
Additionally, this material allows you to get more personal as you can send a greeting card on a holiday or a thank you message to those who have chosen to work with you.
With the digital world getting overly crowded, marketing through printed materials is a great way to reach your audience. The five print marketing materials mentioned are those you need to consider investing in if you want your business to grow. At the same time, keep in mind that the design of your physical marketing materials is crucial, which is why you need to find an excellent graphics company to make your printed materials stand out.
Optamark Graphics is recognized as an innovative brand management company that focuses on lasting relationships and collaboration. If you are looking for effective print materials to increase brand awareness, and ensure business growth, get in touch with us today to see how we can help!