The Right Color for Promo Products

Imagine living in a world without color. It’s hard to picture, especially because color is such a huge part of our lives. While many of us may take color for granted, color has a major impact on our decisions and emotions. For example, think about when you go shopping, do you tend to gravitate towards certain colors over others? Maybe bright colors in the spring? Maybe red’s and greens in the holiday seasons? Whatever the case, consumers rely heavily on color to make their decision.

So why does color matter when selecting a promo product to represent your company?

  1. Target Audience

The color of your promo product should determine your target audience. If you are trying to attract a younger audience to your business consider using Bright, fun colors on your products. If you want to attract an older, mature audience, try using neutrals. Color also conveys many emotions. If you know the general mood or emotion of your target audience you can use color as a tool in your marketing strategy.

  1. Brand Image

Think about your brand image. Now think about your marketing? Is your current marketing meeting the same “mood” of your brand? Color is a great aid in enforcing your brand’s mood. Are you a fitness based company? Consider using cool blues to enforce motivation and tranquility. Business geared towards kids? Consider using bright yellows or reds to enforce the fun and exciting aura of your company.

Having difficulty determining a color for branded products, consider these questions: What color suits your brand personality and the characteristics of your products or services? What do you want customers to feel when they interact or associate with your brand?

When it comes to marketing, the colors representing your business can have a major impact. Who would have thought something so overlooked can be one of the number one decision making motives?

Are you looking for promo products in a wide range of colors? Check out Optamark’s vast selection of promo products all available in different colors here.

Things to Consider When Designing a T-shirt

T-shirts are a major staple in the everyday, every person’s wardrobe. From plain tee’s, to patterned, to graphic, everyone has a t-shirt in their closet. T-shirt design is a great marketing tools and a great medium for showcasing your creativity. Here are some things to consider when designing a t- shirt:

1. Why are you designing this?

What is the purpose of this t-shirt? Is there a purpose? Should it represent or stand for something? Or is it just a nice design that should be shared with the public? Before designing your t-shirt, consider these questions. You should establish a core message or idea before you begin designing as different messages will require a different design.

2. Who am I making this for?

What is the audience? Who am I targeting? Where will they wear this? Before designing your shirt consider these questions as well. Knowing who you are designing for and the trends/patterns of that demographic will help move your design process along tremendously.

3. What is the market for my T-shirt design?

If you are selling for profit, consider the market you want to target. Will they buy this t-shirt design over others that are already competing in the market?

4. Do I have the skills to create this T-shirt design?

Decide early on if you possess the expertise or skill to create your design. Some complex designs may require assistance from a outside source, such as a graphic designer. This is perfectly okay and is usually the best route to go. It is always better to seek assistance when trying to bring your dreams to life in the way you envision them. Contact us at Optamark here for professional graphic design services.

5. How are these t-shirts being produced?

Once your design is complete, the next step is finding a printing/production source. Thankfully Optamark can help with all your branding and design needs, especially those that require print! Visit our Promotional products page to view all what Optamark can offer.