6 Common Promotional Product Mistakes To Avoid

There are plenty of marketing tools to use these days that help spread a business’s influence. One of the most popular ones that tend to attract a significant amount of clients is the use of promotional products.

Promotional products are an excellent marketing tool because they can be customized and distributed creatively. As such, it provides marketers with more choices to approach advertising—which unfortunately also leaves room for errors to happen.

To make the most out of the products you use, these are the common mistakes to avoid with your promotional materials.

1. Lack of Purpose

It’s easy to see a product lacking purpose, and when customers see this in yours, you’re in trouble. That is why before you launch a product in the market, you must have a clear purpose for it. When you know exactly what you want to achieve, it will influence your choices as you create and distribute your products. Without a clear purpose, your marketing campaign will likely fail even before they begin to take off.

2. Lack of a Distribution Plan

Having a lack of a distribution plan spells chaos for your business. When you have the purpose all sorted out, plan out how you will distribute the product. Keep in mind that handing out the product to everybody you see could be a waste of time and money! Instead, target the audience that factors in a greater deal with your brand’s image. Your distribution plan plays a significant role because it will help point you towards the path to achieving your goal.

3. Not Considering What Your Customers Like

A lot of business owners have done this—selecting a promotional product that they like without factoring in what their audience likes. Avoid this by considering what will be well-received by your target audience with your campaign—simply put, know and understand what your customer wants.

Remember that just because a product is relevant to your business doesn’t mean it’s something that your customers will want. Doing some basic research on your audience’s interests and hobbies and find the right product that will resonate with them and further spread your business’ influence as your promotional items intend to.

4. Going For the Cheapest Ones

It’s natural to want to save more money when it comes to promotional products—however, spending your money on cheap items doesn’t mean you get a quality product in return. When it comes to promotional products, quality is just as vital as it would with your own products and services.

It would be much better to spend more to establish your brand rather than spend so little and get a poor quality product in return. Keep in mind that when it comes to promotional products, you get what you pay for. As such, loosen up the purse strings a little, and invest in quality products that will really wow your clients.

5. Sticking To Generic Design

It’s common for some business owners to approve a promotional product with a generic design. While it might be a common practice, it can become even more problematic because people are less likely to respond to the uninteresting design. Aside from making your brand more recognizable, put some effort into investing in a good design that will catch the attention of your clients.

6. Putting Generic Information

It’s not all about the design when it comes to promotional products. The product should also contain direct and valuable information. Since you only have a limited space to work with, make every word count. When writing product information, consider the goal of your campaign and include information that will be most effective towards making it a reality.

Conclusion

Creating, buying, and distributing promotional products are challenging—but it’s achievable. By avoiding these common mistakes, you will save yourself from a lot of headaches, while simultaneously helping structure your promotional campaigns even better.

Are you looking for a digital marketing service in the United States to help you with your promotional products? Optamark Digital is your digital experts that deliver results. We will help you optimize your marketing efforts. Contact us today!

Marketing at College Campuses

With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus is a fun and easy way to spread your brand and image across a single demographic. While there are many different methods of advertising to college students some methods work better than others. Here are our suggestions for marketing at a College Campus :

1. Use clothing as a promotional product

For a college student, nothing is better than receiving free t-shirts, hats, or hoodies. Apparel items with your company’s logo or slogan is a great way to utilize free advertising. Bonus points if it has a unique design or catchy slogan. The more your item is worn the more marketing your business is getting.

2. Incorporate Flyers/Posters

A good flyer or poster will never be ignored!  Flyers and posters are a great affordable way to market events, new products, or sales. Print a lot and post them in all the common areas on campus to see an increase in engagement with your business.

3. Marketing with Facebook and Social Media

Social media on campus is a great marketing tool. Not only is your target audience the bulk of the social media users, but they are always within reach of their mobile device. Posting ads or keeping up to date on social media at college campuses is another easy marketing method.

A college campus is a great feeding ground for your company to grow and try out new marketing strategies.Try some of these methods from Optamark and share your feedback with us!

Check out Optamark’s wide selection of promotional products here.

Pushing Your Business To The Pinnacle Of Success

With these increasing levels of competition, it is becoming extremely hard for business to stay ahead. This is why you need to be sure that you are putting in your finest efforts for the sake of promoting your business and catering to the top crowd as well. At Optamark, we have worked with innumerable clients to gain a clear picture of how this industry works.

Let us show you how you can benefit from the services we have to offer.

Develop Your Site Professionally

Online business has been growing at a huge pace and so it is really important to find out what clicks and what doesn’t. At Optamark, we have the right pool of talented developers who have worked on numerous websites. They make to a point to get your ideas and then implement their experience and expertise to shape their ideas in an apt manner. With their technical proficiency; they will design the finest websites for you which are sure to serve the need in the best way.

Jazzing Up The Designs

It is also important to ensure that the web designs are up to the mark. Optamark prides itself on its team of creative web designers who will carefully check out what seems to be the best trending designs. Once the designs have been set up, the clients can offer their productive impetus and the final designs can be shortlisted. The web design is so chosen that it is responsive, creative and appealing.

Promotional Products

Optamark is known for offering some of the best promotional products that one could ask for. They are known for their wide range of excellent products which seem to promote the company. You can take a look at the exciting and diverse options that one has and based upon it, you could choose whatever seems best.

So, avail our services and take your business to new heights.

Why Do You Need To Promote Your Online Business?

Marketing and promotion seem to have taken an altogether new dimension. One can easily find some of the best businesses investing huge amount of money simply to ensure that they can carve a big identity of their own. This is exactly where Optamark comes into play.

We have been in this industry for a long time and this has helped us be sure that we can work on the brand image of our clients and our promotional products can give them an upper edge too. After thoroughly researching the industry, we have come to the conclusion that promotion and marketing is crucial for the success of nay firm. Here are two of the top work principles which help us achieve the zenith of success.

Promotional Products Can’t Compromise With Quality

While no service could afford to compromise with quality, but when it comes to promotional products, the stakes are even higher. As the main aim of a promotional product is to ensure that you can really sell your business and create a niche, people are going to analyze it a lot more meticulously.

So, at Optamark, we take utmost care to design promotional products which bear our hallmark of excellence.

Designed With A Difference

The promotional products need to be so that it stands out. If you have mundane design of promotional products, they will not be able to impress your clients. As the aim of promotional products is to help people know about the power of the brand, we take the work very seriously and offer the best products which will help our clients.

These are two of our core principles at Optamark which has helped us specialize in different types of promotional products. You will find amazing variety at Optamark and so feel free to explore the details.