Tag: promotional product

Dazzle Your Audience With This Plan In 2022 – Tech Giveaways!

Technology advancement has dominated every aspect of life, and mobile technology is at the heart of it. There are more than 6 billion users of smartphones, and more than 4 billion people visit social media platforms. So if you are considering launching any promotional products in 2022, tech giveaways will be your best option. This will dazzle your entire domain audience.

Why Tech Giveaways?

Tech products have everyday utility and broader functionality. They resolve some of the people’s daily needs. Non-tech giveaways become a matter of more of a formality than a utility.

You may compare the utility of a power bank or USB Bank to a mug or water bag. Your brand exposure increases your marketability. The more they are used, they exhibit their visibility. You will not lag behind traditional giveaways; instead, you will be considered “modern.”

Top 14 Promotional Giveaways that you must Consider!

1: Bluetooth Speakers

bluetooth speakers – Tech Giveaways! - Optamark Graphics

They make music clearer and louder and are a staple at any house party. Flashing LED lights added to models like Chorus Bamboo Speaker will make the musical event more festive and enjoyable.

2: Earbuds and Headphones

Branded headphones and custom earbuds have a wide range of options. They include wireless Bluetooth buds, noise-canceling headphones, and more. These products come with their storage case. The branded case can enhance your brand visibility.

3: Phone Cases

There is enough space for printing your brand and logo. You can choose the plain silicone cases according to the customers’ preference or be more innovative and aesthetic. In any case, you get critical brand awareness.

4: Screen Cleaners

Viruses and bacteria infest the gadgets without the knowledge of the users. After 2020, it is considered essential to clean and keep them sterile. The logoed screen cleaners given to customers make them realize your concern about their hygiene. Consequently, they become loyal to your brand.

5: Phone Chargers

phone chargers – Tech Giveaways! - Optamark Graphics

Printed phone charger as a promotional product is liked most by the customers. You can customize them to match your market campaigning. You have options such as corded chargers, car, or phone chargers. For its utility, a phone charger is retained for a long time.

6: Gadget Pouches

gadget pouches – Tech Giveaways! - Optamark Graphics

Gadget Pouches help in keeping the devices dry. The pouches come with lanyards and keep the gadgets functional with touch-trough features. Your audience will appreciate their water-proofing characteristics and would like to retain them as long they could dry their devices.

7: Phone Holders & Stand

It has become common to watch TV and other programs through mobile devices. Therefore, phone holders and stands have become equally essential for your engaged audiences. You can giveaway customized phone stands with your logo imprinted on them. The multi-purpose stands have special features such as attached speakers. There are options of sizes, styles, shapes, and chargers.

8: Laptop and Tablet Bags

Laptop and Tablet bags are specially designed and made with padded materials to provide cushioning effects to delicate electronic devices. Moreover, the bags have different packages to hold specific gadgets so that no time is wasted searching for any item. The bags also have more space for printing.

9: Mouse Mats

It is a must-to-be-used item while operating a computer. During this period, your brand is in sight of the users and thus leaves a permanent impression on their minds. The flat surface of the mouse mat can display your logo and brand more conspicuously.

10: Webcam Covers

Covering over a camera exposes your brand and promotes your products. The positive impression lasts for a longer time. It may be a small but highly effective cyber security measure.

11: Stylus Pen

This gift has a 2-in-one use. Besides writing smoothly, it can be used on the touch screens of mobile devices. It keeps the screen free of smudges. Touching by fingerprints means carrying dirt and debris on the surface. Using custom stylus pens, you can prevent this and keep the screen as fresh as ever.

12: Fitness Trackers

Fitness is the indicator of activeness in physical activities. Most of your audiences are active but unaware of to what extent they are active to perform the current job. They are worn as watches; therefore, the onlookers can notice your brand and logo. This branded fitness tracker helps to stay on track with fitness.

13: RFID Blockers

Radio Frequency Identification uses an electronic field for tracking tags on different objects. If somebody possesses an RFID, he can access your personal information such as IDs, Passport, credit cards, and more. Even thinking about such an eventuality will shatter your minds with unexpected threats. Therefore, a branded gift of an IFID blocker will be a great sign for your audience.

RFIDs come in so many forms to suit the need. Besides this, you can choose from card sleeves, pouches, travel cases, and complicated cases.

14: Wireless Chargers

Printed Wireless custom chargers are the most innovative and tech-oriented giveaways. They have consistent utility in the military, agriculture, photography, and many other industries. They generate curiosity among people because ordinarily, people cannot afford a mini drone. Every receiver will remember your brand as long as they use the products. The recipient will never forget your brand and prioritize buying your product or service.

Other Products!

Educating and encouraging your audiences regarding the utility and functionality of tech products is also essential. In addition to the above 14 tech products, you can research further and find out more impulsive items for giving as promotional products. These items are Wi-Fi smart plugs, smart scales, and two-way Bluetooth trackers.

Conclusion!

It could be observed from the above that all items are inappropriate for all occasions or events. Therefore, you should distribute promotional products according to the events. Conferences are good occasions for giving away tech products. Keep smaller items. For more oversized items like drones, you may offer raffle tickets. You can create your event by holding workshops and seminars.

Pros & Cons Of Professional Promotional Products For Business Branding!

You may wonder why any commercial organization, start-up or established, should spend so much on promotional products when no immediate tangible return is expected. You must understand the introductory human psychology of “reciprocity,” based on the “give and take” concept. Receiving is always associated with an accidental feeling of gratitude or obligation. The recipient is urged to return in the shape of buying the products or availing the service of the giver of professional promotional products.

There are many but few cons of the promotional products. They should be professional, implying they should be part of a well-planned marketing campaign. Moreover, you must give due consideration to the target niche, clientele, the type of your business, current market trends, and the market’s geographical location. Any other extraneous factors that directly impact marketing and advertising in the business environment should not also be ignored. Launching of professional promotional products has the force of inviting accelerated business.

THE PROS!

1: Boosting Brand Visibility

boosting brand visibility - professional promotional products -Optamark Graphics

Your brand, logo, and messages get imprinted on the promotional products in the conspicuous space with attractive color and design. The value-added promotional products become worth possessing and retaining. For instance, you can give away drinkware, apparel, intelligent devices, stylus pens, and custom notebooks.

Your brand is visible to the recipient as well as to the onlookers nearby. That gives a permanent impression on your customers about your brand. They identify your brand by seeing your logo and will be urged to use your products.

2: Customer Retention

customer retention - professional promotional products - Optamark Graphics

The act of receiving something tangible or intangible is associated with an act of reciprocity by remaining loyal to a particular product or service. When you give away promotional products, your existing and prospective customers react by sticking to your product.

Despite attraction, persuasion, and allurement, they do not switch to competitors’ products. This retention capacity comes without any demur from your customers. Thus, you get an edge over your competitors. They establish a spirit of “we won’t leave.”

3: Lead Generation

lead generation - professional promotional products - Optamark Graphics

Your prospective customers have many options, offers, and attractions before them. Visitors to your site are many and varied. But what matters most for the growth and success of your product is the number of leads that have been generated.

Your competitors may be alluring them to go in for their products. But once they accept a promotional product with your logo, they feel attached to your brand. The promotion products, such as apparel, writing materials, or a mug, are sure to meet some of their everyday utility. So, potential buyers are transformed into loyal customers.

4: Cost-effectiveness

Small businesses struggling to expand their marketability may not afford more financial stake on advertisements such as billboards, email marketing, social media marketing, and other electronic media.

Compared to that, promotional products can fit any budget. You can get a wide range of products of different materials, colors, quality, and sizes. The flexible payment plans on mutually agreed terms ease the financial constraints.

5: Versatility

Promotional products match various functions, events, clientele niches, themes, and specific targets. You know which item you are to give as a promotional product. Thus, it prevents unwanted expenditures and thus saves costs.

You can employ one item in different sets up for new branding or acquisition. One item can match the needs of adults as well as kids. In that case, you do not have to acquire different merchandise for different events or among various age demographics.

6: Establishes Healthier Customer Relationship

Customer relationship is established through the interaction of give-n-take. By giving away tangible promotional products, you get customers’ loyalty. The relationship is more personalized and strengthened.

They are pleased to recommend your products to their friends and relatives, thereby multiplying the visibility of your logo and brand. They accept your brand as an authority in its respective niche, thus boosting engagement.

7: Competitive Advantage

Your competitors may also adopt marketing strategies for alluring potential customers in the competitive market environment. But certain specific features give your products get an edge over your competitors.

These are the utility, functionality, and aesthetic value, moderate-value, time-specific, adequately designed and logoed, prestigiously given, and after-distribution contacts with the prospects.

8: Long-term Brand Exposure

Promotional products create a kind of bias in the minds of the customers. Hence, your brand will nestle down in their minds over a long period. They will never know the pros or cons of other competitive products; moreover, your product goes beyond the traditional and target customers. This creates a strong brand reputation and enables your brand to stand out amongst the crowd.

9: Conformity

Usually, promotional products are designed to align with the company’s philosophy. Customers have the option of deciding which philosophy they would like. Promotional products are not just freebies given away. It also reflects the current mood and space in the prevailing societal environment. Hence, they conform to the requirements of the contemporary modern world.

10: Creativity

Creativity knows no prejudices. So there are ample scopes for coming up with the best designs that may be unique to the brand. The prospects get intrinsically intertwined with the company’s image, representing its ethos and values. Customers will be prejudiced to buy from you with a deep emotional attachment to the brand.

THE CONS!

The cons elements will creep in if due consideration is not given to the following factors.

  • If they lack utility and aesthetic values
  • If they don’t match the occasion
  • If the quality and value are not moderate
  • If they are not presented appropriately
  • If more items are acquired to match different occasions
  • If frequent contact is not established with the prospects

Conclusion!

As mentioned above, the pros and cons of giving promotional products give you the scope of designing your next marketing campaign. If you have tried other means of advertisements, you should adopt giving away appropriate promotional products to a target audience.

6 Common Promotional Product Mistakes To Avoid

There are plenty of marketing tools to use these days that help spread a business’s influence. One of the most popular ones that tend to attract a significant amount of clients is the use of promotional products.

Promotional products are an excellent marketing tool because they can be customized and distributed creatively. As such, it provides marketers with more choices to approach advertising—which unfortunately also leaves room for errors to happen.

To make the most out of the products you use, these are the common mistakes to avoid with your promotional materials.

1. Lack of Purpose

It’s easy to see a product lacking purpose, and when customers see this in yours, you’re in trouble. That is why before you launch a product in the market, you must have a clear purpose for it. When you know exactly what you want to achieve, it will influence your choices as you create and distribute your products. Without a clear purpose, your marketing campaign will likely fail even before they begin to take off.

2. Lack of a Distribution Plan

Having a lack of a distribution plan spells chaos for your business. When you have the purpose all sorted out, plan out how you will distribute the product. Keep in mind that handing out the product to everybody you see could be a waste of time and money! Instead, target the audience that factors in a greater deal with your brand’s image. Your distribution plan plays a significant role because it will help point you towards the path to achieving your goal.

3. Not Considering What Your Customers Like

A lot of business owners have done this—selecting a promotional product that they like without factoring in what their audience likes. Avoid this by considering what will be well-received by your target audience with your campaign—simply put, know and understand what your customer wants.

Remember that just because a product is relevant to your business doesn’t mean it’s something that your customers will want. Doing some basic research on your audience’s interests and hobbies and find the right product that will resonate with them and further spread your business’ influence as your promotional items intend to.

4. Going For the Cheapest Ones

It’s natural to want to save more money when it comes to promotional products—however, spending your money on cheap items doesn’t mean you get a quality product in return. When it comes to promotional products, quality is just as vital as it would with your own products and services.

It would be much better to spend more to establish your brand rather than spend so little and get a poor quality product in return. Keep in mind that when it comes to promotional products, you get what you pay for. As such, loosen up the purse strings a little, and invest in quality products that will really wow your clients.

5. Sticking To Generic Design

It’s common for some business owners to approve a promotional product with a generic design. While it might be a common practice, it can become even more problematic because people are less likely to respond to the uninteresting design. Aside from making your brand more recognizable, put some effort into investing in a good design that will catch the attention of your clients.

6. Putting Generic Information

It’s not all about the design when it comes to promotional products. The product should also contain direct and valuable information. Since you only have a limited space to work with, make every word count. When writing product information, consider the goal of your campaign and include information that will be most effective towards making it a reality.

Conclusion

Creating, buying, and distributing promotional products are challenging—but it’s achievable. By avoiding these common mistakes, you will save yourself from a lot of headaches, while simultaneously helping structure your promotional campaigns even better.

Are you looking for a digital marketing service in the United States to help you with your promotional products? Optamark Digital is your digital experts that deliver results. We will help you optimize your marketing efforts. Contact us today!

Marketing at College Campuses

With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus is a fun and easy way to spread your brand and image across a single demographic. While there are many different methods of advertising to college students some methods work better than others. Here are our suggestions for marketing at a College Campus :

1. Use clothing as a promotional product

For a college student, nothing is better than receiving free t-shirts, hats, or hoodies. Apparel items with your company’s logo or slogan is a great way to utilize free advertising. Bonus points if it has a unique design or catchy slogan. The more your item is worn the more marketing your business is getting.

2. Incorporate Flyers/Posters

A good flyer or poster will never be ignored!  Flyers and posters are a great affordable way to market events, new products, or sales. Print a lot and post them in all the common areas on campus to see an increase in engagement with your business.

3. Marketing with Facebook and Social Media

Social media on campus is a great marketing tool. Not only is your target audience the bulk of the social media users, but they are always within reach of their mobile device. Posting ads or keeping up to date on social media at college campuses is another easy marketing method.

A college campus is a great feeding ground for your company to grow and try out new marketing strategies.Try some of these methods from Optamark and share your feedback with us!

Check out Optamark’s wide selection of promotional products here.

Pushing Your Business To The Pinnacle Of Success

With these increasing levels of competition, it is becoming extremely hard for business to stay ahead. This is why you need to be sure that you are putting in your finest efforts for the sake of promoting your business and catering to the top crowd as well. At Optamark, we have worked with innumerable clients to gain a clear picture of how this industry works.

Let us show you how you can benefit from the services we have to offer.

Develop Your Site Professionally

Online business has been growing at a huge pace and so it is really important to find out what clicks and what doesn’t. At Optamark, we have the right pool of talented developers who have worked on numerous websites. They make to a point to get your ideas and then implement their experience and expertise to shape their ideas in an apt manner. With their technical proficiency; they will design the finest websites for you which are sure to serve the need in the best way.

Jazzing Up The Designs

It is also important to ensure that the web designs are up to the mark. Optamark prides itself on its team of creative web designers who will carefully check out what seems to be the best trending designs. Once the designs have been set up, the clients can offer their productive impetus and the final designs can be shortlisted. The web design is so chosen that it is responsive, creative and appealing.

Promotional Products

Optamark is known for offering some of the best promotional products that one could ask for. They are known for their wide range of excellent products which seem to promote the company. You can take a look at the exciting and diverse options that one has and based upon it, you could choose whatever seems best.

So, avail our services and take your business to new heights.

Why Do You Need To Promote Your Online Business?

Marketing and promotion seem to have taken an altogether new dimension. One can easily find some of the best businesses investing huge amount of money simply to ensure that they can carve a big identity of their own. This is exactly where Optamark comes into play.

We have been in this industry for a long time and this has helped us be sure that we can work on the brand image of our clients and our promotional products can give them an upper edge too. After thoroughly researching the industry, we have come to the conclusion that promotion and marketing is crucial for the success of nay firm. Here are two of the top work principles which help us achieve the zenith of success.

Promotional Products Can’t Compromise With Quality

While no service could afford to compromise with quality, but when it comes to promotional products, the stakes are even higher. As the main aim of a promotional product is to ensure that you can really sell your business and create a niche, people are going to analyze it a lot more meticulously.

So, at Optamark, we take utmost care to design promotional products which bear our hallmark of excellence.

Designed With A Difference

The promotional products need to be so that it stands out. If you have mundane design of promotional products, they will not be able to impress your clients. As the aim of promotional products is to help people know about the power of the brand, we take the work very seriously and offer the best products which will help our clients.

These are two of our core principles at Optamark which has helped us specialize in different types of promotional products. You will find amazing variety at Optamark and so feel free to explore the details.