Know How to Promote Your Brand: The Importance of Promotional Products

For the consistent growth of a brand, the promotion of their products is one of the most important parts of the process. Promotion can help inform and influence the customers in a way that leaves them wanting the product, even if they thought they didn’t actually need it. In Stamford, promotional products, advertising, and publicity are some of the top ways of working for the success of your business.

Promotional products are materialistic items that are imprinted with either the name or the logo of the respective brand in order to create more awareness of the brand’s image and have a more physical reach amongst the audience they’re aiming to serve. Since promotional products fall under the category of advertising that is physical and actually ends up interacting with the user on a more personal level, they are more likely to create a memorable impact on the person than the publication of a simple ad statement. With a consumer reach of almost 80% and above, you can be assured that a promotional product falls under the best forms of marketing for your business.

Besides the extensive reach that you are capable of achieving with the help of promotional products, they can also have the following advantages for your business:

  • Low-cost, effective marketing: Most businesses keep the actual cost-levels of the products in order to be able to distribute the items at a large scale, however, the impact caused by them is much larger than the money you’ll end up investing.
  • Brand recognition: If you are given a product, a mug, for example, and it holds the name of a particular company or brand, you are likely to remember the name even if you don’t want to. The name becomes a part of your subconscious as a result of its consistent presence. Brands that advertise their logos, Starbucks, for example, can easily be recognised by even just the colours of green and white.
  • Greater exposure: As mentioned before, if you were to see an ad statement made on a billboard or even a newspaper, it’s not likely to create as much of an impact on you as a T-shirt that has the company’s main slogan written on it could. While a statement on a billboard is a passing thought, a T-shirt is an item that stays with you, an item that you wear, needless to say, the impact is much larger than a vague image in your head.
  • Builds customer loyalty: If you were to invest a little more money in your product, or find a promotional products distributor that is reliable, and can be trusted to give you the best quality product, any customer that receives your product will associate it with the quality of the products you’re looking to sell. A good marketing process assures a good customer buildup. Optamark graphics is a company that can help you advertise your business with the help of quality promotional products. With 30 years of experience and a wide clientele ranging from universities to companies, your product will not only be top-quality but also be delivered right on time, if not before.

The distributor is as important as the advertiser. Since promotional products are known to create a memorable impact on any consumer, you wouldn’t want any potential customers to be driven away by the distribution of a promotional product that isn’t even satisfactory. If you can, for optimal satisfaction, advertise with the help of a product that is similar to your actual range of products. For example, a mug with the name of your company or its logo would be perfect if your brand sells coffee.

Using Promotional Products To Elevate Your Sales And Developing a Strong Customer Base

Question: How can you use your current customer base to increase sales and build your future customer base?

Answer: By using the most cost-effective form of advertising in Stamford, Promotional Products!

By giving promotional items to current customers, you will create long-term relationships with them. You will create new customers by word-of-mouth advertising from your existing customers by handing these out. You will increase sales by using them as a giveaway when someone buys a specific product. It will also increase return visits from your current customers.

First, you got your customer to most likely buy a product or service or spend more money that was not their original intent when they walked in your store. Then this offer creates an “upsell”, and you accomplished it without pressuring your client.

Second, you just gave away a promotional product that is reusable for your customer, and in many cases even longer since it is something they can use. It is more “free advertising”.

Customers love to get something for free, especially when they were planning on buying something from your store in the first place. This helps you in creating repeat customers for your business. Now you have “upsold” two customers, possibly created free “word-of-mouth advertising”, and picked up a new customer who will likely help you to gain more new customers down the road. And the process continues on and on. This is only one of many scenarios that could take place with just one promotional product you hand out.

You could give a promotional product for each holiday throughout the year. On Valentine’s Day, try handing out a heart-shaped box of candy. St Patrick’s Day is always a perfect time to try a beer mug or shot glass. Then you got your final Holiday ” Freebie” of the year, where you can print “Seasons Greeting or Happy Holidays on so many different cool things to hand out. Every time you hand out a promotional product, you just gave a current or new customer a valid reason to continue to choose your business over your competitor’s. You have created more sales by offering a special that most likely was not on your customer’s list to buy. What’s exciting is that you will begin to build and maintain a customer base that will look forward to doing business with you for years to come, and maybe even make a friendship or two that will last for years.

When you sit down to plan your advertising budget for your business this year, think about what a simple promotional giveaway can do for your business. Be creative and use promotional items and apparel that do the following;

Will appeal to your customer base? Is it a product that your customer can use more than just once, and is visible to other potential new customers?

Does it fit with what your business has to offer? If you have an auto repair business, try a License Plate Frame, Pocket Screwdriver, LED flashlight key chain, or Ice scraper.

Think about how many Promotional Products you will need to order. How many people visit your store on a daily, weekly and monthly basis. Figure out how many are usually return customers and how many are potential new customers. This way when you order for a particular special giveaway like a “January Special” or Holiday, you have enough to hand out throughout the entire month. Always ask your Promotional Merchandise Sales Person to give you ideas and figure out these questions if you need help. If you have an experienced sales person who knows what they are doing and wants to keep you as a long-term client who continues to re-order, then they will be happy to help you.

If you are looking for useful quantified promotional products distributor or quality printables in Stamford, we highly recommend you to browse the services of Optamark.