4 Types of Fonts- How to Choose Fonts for Promotional Materials

One fallacy in marketing and communication that has definitely been relegated to the past is that content is much more important than aesthetics. Current consumer practices show that this could not be further from the truth, as many people come to value the manner in which a message is presented almost as much as the message itself.
After all, a truth, poorly expressed, is a lie. Whether this expression is in the clarity of the words used or in the design of its presentation, one thing is certain: design and delivery matter.
One crucial consideration in graphic design is fonts. What fonts should I choose? How big should the text be? In this article, we will go over these questions and more so that you can make better decisions about the design surrounding your messaging.
The Four Font Families
There are four major font families, and they are characterized as follows:

  • Serif. Serif fonts include older styles, such as Times New Roman and Baskerville. They are characterized by the little tails at the end of each letter, with the belief that these little tails actually increase readability. They are often used to give a sense of formality to the body of the text.
  • Sans serif. Sans serif fonts are known for their straight lines. Verdana and Helvetica are some examples of these fonts. These days, they are growing in popularity because they are versatile and positively received. They are also regularly used as titles and headlines because of their boldness.
  • Script. Script fonts look like natural handwriting. Some of the most popular examples are Snell Roundhand and Brush. These are normally used for more creative businesses and establishments, such as coffee shops and bakeries, as they bring a sense of the familiar and casual.
  • Display. Display fonts include all those highly decorative fonts you see, and they are used very sparingly unless appropriate. Wingdings is a special example of display fonts. Other fonts of this family have seen use in horror movies and science fiction.

How to Choose a Font
Every graphic design project relies on a certain tone or mood, so the fonts and typefaces you choose should match the mood you’re trying to achieve. As such, horror fonts like Chiller wouldn’t really fit the promotions of a medical blog, but they might be appropriate for the promotions of a horror podcast.
Make sure to examine a font on its own and against the rest of your materials to make sure it’s an appropriate fit. If you are still not sure, show it to someone else and get their opinion.
Now, depending on how you intend to deliver your message, try to look at it from different angles. If it’s meant to be used for a billboard or poster, try looking at it from a distance. Does it look too bland? Is it difficult to read? Does it stand out too much?
The right font will give you satisfactory answers to all of these questions and deliver your message with ease.
Final thoughts
Whatever message you hope to deliver, and whatever industry your business is operating in, it is critical to employ good design techniques in all of your promotions and related materials. Choosing the right fonts, sizing them correctly, and positioning them well are all elements of good graphic design practices.
If you’re looking for a graphic design partner for your business so you wouldn’t have to worry about fonts at all, send us at Optamark a message. We have the expertise and experience needed to help deliver your message accurately and beautifully.

 

Benefits of Promotional Products and Franchise- Reap from Optamark!

For a business, it can be strenuous at times to arrange financing for advertising. But just because your rivals spend millions, does not mean you too are required to do that. One can even benefit from various economical and effective forms of advertising. One such field of marketing is a fully promoted franchise.

Promotional Products are especially noticeable with an advertiser’s logo, name, or message imprinted to increase brand awareness among customers. Promotional Products are the most powerful advertising tool as they allow a brand to interact directly with the target audiences. It is the only marketing exercise that allows your brand to have direct physical interaction with people, promotional products create the most indelible brand experience.

A study confirms that about 90% of the product recipients remember the name of the advertiser’s brand. About 80% of them do business with the advertisers and 85% of people love receiving them. Promotional products do work!

Optamark Graphics provides commercial merchandising for brands to create a remarkable image in the industry. We provide a full range of branding products services for your business growth. Optamark serves cutting-edge printing, branding, and promotional products needed by the business to create a remarkable statement of your brand. We create eye-catching visual design and content though our promotional products which will boost your brand image.

We believe “products are made in the factory, but the brand is created in mind.” The human eye catches more than human ears strongly adhering to this, we create the best visual appearance of the brand, which will result in customers visiting your brand again and again. The design industry has changed tremendously and is continually evolving with the latest technology and equipment. Optamark is proud to have an avid interest in staying up to date with all the latest innovations, to ensure we leave no loophole in promoting a business through top-notch branding solutions.

Almost anything can be branded with the company’s name or logo and then used for promotion, right from a pen to a handbag. Optamark offers you a variety of promotional items such as bottles, eye mask, selfie stick, mugs, plastic bags, journal book, bags, sunscreens, umbrellas, and many others for you to choose the right product for your audience. Promotional products are the best tool for boosting user experience and interaction with your brand and eventually your business.

Advantages of Promotional Product Advertising:

  • Amplified image marketing
  • Promote better relationships with customers
  • Budget-friendly marketing tool
  • Boost brand visibility
  • Lead generation
  • Loyalty & Retention
  • Ability to stand out among your competition
  • Reach beyond your intended audience
  • Favorable ROI

Why Choose Optamark?

  • The one-stop destination for design and content
  • America’s fastest-growing company
  • 3 decades of expertise and experience
  • Cutting-edge technology
  • Custom solutions to individuals

Optamark welcomes the ones who looking to start their own business with the fastest growing industry. We welcome you to own part of Optamark and efficiently run your own business. As an Optamark franchise owner, we take your success as our priority and to stand by you in your journey with Optamark. We efficiently deliver results that make the brands shine. With the highest quality printing and promotional products can fuel your brand reputation. Whether you are a product manufacturer, graphic designer, promotional product distributor, we have your back when it comes to delivering a wide spectrum of commercial branding products may it be postcards or any other branding products. No matter what size company you have, we can achieve everything your business needs to be highlighted. In Stamford, promotional products have been served from a home-based service franchise, you can contact us today! With Promotional Product advertising, create a brand experience that lasts.

Using Promotional Products To Elevate Your Sales And Developing a Strong Customer Base

Question: How can you use your current customer base to increase sales and build your future customer base?

Answer: By using the most cost-effective form of advertising in Stamford, Promotional Products!

By giving promotional items to current customers, you will create long-term relationships with them. You will create new customers by word-of-mouth advertising from your existing customers by handing these out. You will increase sales by using them as a giveaway when someone buys a specific product. It will also increase return visits from your current customers.

First, you got your customer to most likely buy a product or service or spend more money that was not their original intent when they walked in your store. Then this offer creates an “upsell”, and you accomplished it without pressuring your client.

Second, you just gave away a promotional product that is reusable for your customer, and in many cases even longer since it is something they can use. It is more “free advertising”.

Customers love to get something for free, especially when they were planning on buying something from your store in the first place. This helps you in creating repeat customers for your business. Now you have “upsold” two customers, possibly created free “word-of-mouth advertising”, and picked up a new customer who will likely help you to gain more new customers down the road. And the process continues on and on. This is only one of many scenarios that could take place with just one promotional product you hand out.

You could give a promotional product for each holiday throughout the year. On Valentine’s Day, try handing out a heart-shaped box of candy. St Patrick’s Day is always a perfect time to try a beer mug or shot glass. Then you got your final Holiday ” Freebie” of the year, where you can print “Seasons Greeting or Happy Holidays on so many different cool things to hand out. Every time you hand out a promotional product, you just gave a current or new customer a valid reason to continue to choose your business over your competitor’s. You have created more sales by offering a special that most likely was not on your customer’s list to buy. What’s exciting is that you will begin to build and maintain a customer base that will look forward to doing business with you for years to come, and maybe even make a friendship or two that will last for years.

When you sit down to plan your advertising budget for your business this year, think about what a simple promotional giveaway can do for your business. Be creative and use promotional items and apparel that do the following;

Will appeal to your customer base? Is it a product that your customer can use more than just once, and is visible to other potential new customers?

Does it fit with what your business has to offer? If you have an auto repair business, try a License Plate Frame, Pocket Screwdriver, LED flashlight key chain, or Ice scraper.

Think about how many Promotional Products you will need to order. How many people visit your store on a daily, weekly and monthly basis. Figure out how many are usually return customers and how many are potential new customers. This way when you order for a particular special giveaway like a “January Special” or Holiday, you have enough to hand out throughout the entire month. Always ask your Promotional Merchandise Sales Person to give you ideas and figure out these questions if you need help. If you have an experienced sales person who knows what they are doing and wants to keep you as a long-term client who continues to re-order, then they will be happy to help you.

If you are looking for useful quantified promotional products distributor or quality printables in Stamford, we highly recommend you to browse the services of Optamark.

Choosing Promotional Products to Last

Using Promotional Products has been noted as one of the oldest methods of marketing. Different from radio ads and posters, promotional products have a physical purpose and is usually something that can be used repeatedly. The best promotional products are the ones that can withstand the test of time.

When looking for lasting promotional products look for those that are high quality, usually made from good quality material. For example, leather is a high-quality material that is known to last for ages. Leather journals, coin cases or business card holders are sure to grab attention and last a long time. Items that are made from metal, stainless steel or glass are also good options for long lasting.

Promotional drink ware is a nice way to send a lasting reminder to your customers about your company. Not only will it last long, but it will more than likely be used regularly. Another great idea are kitchen utensils. Useful kitchen utensils are always a favorite to customers especially if its something unique.

Items that are of high quality AND useful are sure to make lasting impressions in the hands of your customers. At Optamark we vow to always provide the best quality in all our goods, both promotional and printed. Check out our products here.

Need to Reach Us Here are Many Great Ways to Connect

Optamark is one of the leading names when it comes to digital printing and promotional products. The kind of diverse products and services which we offer makes us a name to be reckoned with. This is why we are undoubtedly running high on a long list of steady clients.

If you too are looking to give your business an upper edge, we would like you to reach out to us. We care deeply for all our clients and therefore offer different ways to connect to us.

No matter what is your need and even if all you need is to know a quote, we are here to help you out. Give us a call and our skilled staffs will analyze your need and demand and get back to you with the right price estimate.

For those who are far away

In this digital age, we know that the world is no longer restricted with demarcated geographical boundaries. This is why we are also available on Skype. Give us call and we can even schedule a chat. This means that no matter where you are, we are going to be right there top help you with our excellent solutions.

Buzz us

You can also give us a call and conveniently reach out to us as well. With one ring, we will be right there at your help and assist you with our cutting edge services. Not only this, with the advent of social media, you can find us on all the leading social channels too.

So, no matter which channel you want to use, feel free to reach out to us. We treat every project with due respect and diligence and make it a point to offer nothing but the best of services to one and all.

So, check out the kind of projects we have done in the past and get in touch with us. We are sure that our services will not disappoint you as we are the undisputed leader in the field we work in.

Be Creative and Different with T-shirt Marketing

Still you don’t have any of the t-shirt or hat presenting your brand? Dude, you are very late in that case. Yeah, t-shirt marketing has been doing rounds for a while now and trust me, it is going to earn you a lot more revenue than you ever thought of.

You must have seen a lot of people wearing branded t-shirts with their company’s logo or name printed on it, haven’t you? Well, it is a cool way to make people aware about your company and see the user base growing. Just think of people sporting a smart tee with your name on, it sounds just so awesome.

When it comes to marketing, loads of ways are there like caps, mugs, bags, water bottles, mats and beverage holders etc. Why not add t-shirts also in the marketing realm as it is a cost effective marketing trend prevailing these days. While a smart entrepreneur is he who knows how to effectively use t-shirt marketing because in today’s ad-choked era, it is actually difficult to lure the customers towards your brand.

Make your Employees Wear T-shirts Featuring your Brand

All what matters to the company are the employees working under it. Make your employees wear tees and market the Promotional Products or services in their own natural way. It would definitely be a win-win situation if they do the marketing in conferences or corporate events. T-shirt marketing is a silent advertising campaign as you don’t have to speak rather people find you themselves if your t-shirt is creative enough.

Carry the T-shirt Everywhere

When you are not working, carry the t-shirt with you. Place it on the back of the chair so that people can notice. Or while travelling, you can fold it and place it in such a way that the brand logo or name is clearly visible to others to get noticed.

So make the most out of every opportunity you get and think outside of the box to capture maximum market in an easy and fun way.

Promotional Products And Its Multiplier Effect On Your Venture

Managing the funds when you have commenced a small scale industry is the prime motive. You cannot just keep dividing your attention to every marketing avenue that you come across. But then again, you need a solution for the promotions of your business; be it with a restricted budget but it has to be productive. So for those who want a solution that has a multiplier effect on their business, I have got a solution in my kitty- its Promotional Products. So how can the promotional products have rewarding effect on your business?

Needless to say but these techniques are sure shot for restricted budget promotions. The best part of investing in these products is that these become constant method of promotions in the world. Once you have invested in any of the technique, it will serve you for the longest period of time. The only heck in this is if you are not doing promotions of a particular event.

For instance: if your company has just started to provide some new service and you want people to know about it then the first thing to come to your mind will be banners and fryers. So both these are promotional products. But to be more specific, when a company makes an extra effort and buys promotional mugs, t-shirts, etc. then there is more probability of getting positive reception from the buyers.

You might know that every buyer like free perks and gifts and these promotional products not only make space in the consumer’s house but also in their mind. And that is how you are able to implement a result generating marketing strategy. Next time when the buyer has to buy same niche product, they will have the logo, name and offerings of your brand quite clear in mind. I would recommend Optamark as it is the best company for the respective niche.

Productive Ways To Increase The Sales Of Your Brand

Well, the significant increase in the market opportunities have invited many small and large scale industries to take their business online. But at the same time, it has become quite demanding to be able to make good amount of business out of it. Today when a buyer goes online, there are millions of websites that are waiting for them to fulfill their needs. Then how to make your brand do better than others in conventional industry as well as online market? A brand with goodwill has to make least efforts to attract the customers. Their credibility in the market does all the work for them. So if you are a neophyte in the industry then these are some productive ways that can help you in increase your sales:

  • It is mandatory to work hard in making the brand familiar to the audience. Suppose you are a new soap brand then it will be advised to make some sample soaps for your buyers and give these to them as a gift. It can go with some other product but this strategy always works out.
  • Endorsement will always work wonders for your company. Invest in every kind of endorsement as you can
  • Create some subsidiary products such as promotional products. Whatever you are selling, accommodate the sales with some other promotional and printed products such as brochures describing the upcoming range, fryers, etc. and distribute them among buyers.
  • Contact a professional printing company such as Optamark and get some large banners printed for on-street promotions.
  • Keep the prices of your products to the minimal so that people don’t have to think twice before picking up your product from the shelf.

This is inevitable that you will have to make much effort in order to achieve your vision but these techniques will definitely help you in reaching where you want to be.

Scale new heights and success with Optamark

Business is all about introducing the ‘right’ product at the right moment and for the right customers. Apart from this, the other critical area for gaining attention and developing the ‘brand’ value is marketing and promotional of the product. The need for an appropriate business strategy and commercialization strategy is venturing deeply into the market, which gives the benefit of building a large pool of customers. Optamark, which began as a printing boutique three decades ago, today transformed into a matured one-stop solution provider for all the marketing needs of industry. That includes any industry.

Optamark uses cutting-edge technology to promote the product. The success behind every story is the creative team that functions as a ‘team’ that collect latest news, updates, and creative ideas to market the product with the least capital involved. That’s right! Optamark offers innovative solutions that are happening, captivating, and least expensive of all. The reason is the use of the technology available in our hands. We are a one-stop solution for all your marketing needs. We collect data about the product, the business strategy of the company, and develop a marketing solution that is effective in every way.

Building a successful brand value is important for a company that is new in the market. We provide you the opportunity to utilize the creative solutions that we offer to market, promote and sell your product to the maximum customers. The secret of our success is the intelligent approach towards your requirement. Our solutions include data analysis, developing promotional products, web design and development, strategy planning and marketing, Bizhub solutions, and logistics. We have everything that you need. Request a quote today to begin the process that will build a strong foundation for your company. Let us help you in helping your business scale new heights and taste the sip of success.

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Invent and Reinvent Yourself with Optamark

The importance of business is providing customers with unique, innovative, and productive goods/solutions. Creating the ‘brand’ value and image of a company requires time and marketing solutions that help in logistics. Promotional goods are an excellent way to let know about the new product or business in the market. However, a careful approach is necessary during the initial stage of planning. At Optamark, we provide you all the facilities and solutions that pose as a foundation for your future growth.

Creating promotional products

Promotional products are not just any other products. They send a message to the audience about your company and the product that you intend to sell. Therefore, it is vital to think creatively and use all the available source to reach to the audience. Optamark, which began as a printing solution provider, today is the one-stop service provider for all the marketing, strategy, brand development, and logistics answers. We create promotional products that speak on behalf of your company. We collect the needed information such as the product itself, the targeted audience, their age group, location (if any), and the future goal of the company. We club all the information to arrive at an innovative idea of a strategy that will help you build the ‘brand’ image in the competitive market.

Create your identity

Optamark understands your requirement and assists in the entire phase of creating the ‘perfect’ strategy. Flourish your business and create a mark in the market by reaching out to the customers. Let us show you the way towards success by designing a platform that works best for your company. The creative team at Optamark invents new ideas, as the requirement is unique to every industry. They work as a ‘team’ and ensure that you have everything that forms a base for all your future needs.

The Optamark mark in marketing strategy – promotional products

The digital printing arena is changing rapidly with new technologies and requirements from the clients. Although the printing solutions fulfill every need, delivering high-quality service at an affordable price is still a dream for many. However, we at Optamark, consider lucky to give unique and individualized concepts of marketing the digital print media.

Reaching to the targeted audience is important for any company to boost sales, create a brand, and achieve success. One of the effective medium is using promotional products. These promotional products are helpful in establishing identity. Optamark uses the strategy in an effective medium and tailor it according to your requirement. We believe in delivering a quality solution at an affordable price and in an efficient manner.

Optamark achieved success within a short period, thanks to the creativity and the continuous zeal to do something unique and new. We believe in delivering high-quality products, coupled with the right marketing strategy and price. We focus on delivering the promotional products to the end-users rather than choosing a distributor. Additionally, our development team collects the required information before creating the artwork for the product, the concept of marketing, and the logistics to deliver it to the appropriate people.

Optamark has come a long way since its incorporation in the early 20th century. Our success lies in the compassion that we possess and the determination to overcome hurdles in offering unique, high-quality services that benefit our clients. We send the right message to the audience through the promotional products. We understand the importance of an engaging marketing strategy. Therefore, we strive hard in a creative manner to offer unique solutions to keep away from the regular crowd and competition.

Consult our team today to find out about the exceptional opportunities that await you for climbing the success stair and do a remarkable business.

The Importance Of Promotional Products

There are a lot of business firms who invest heavily when it comes to promotional products. Have you ever wondered the need to do so? Why is it that so many firms are willing to put in major money for the sake of promoting their content in such a hard hitting manner? The answer lies in efficient marketing and management.

At Optamark, we strive to offer the best promotional products that have the power to actually take your firm to a new pedestal. If you are looking for ways by which you could push your firms to newer heights and you want to promote it in a way that your potential customers could gain a larger picture of how you’re the best firm for them, seek our services.

When you are opting for promotional products, you need to ensure that the quality of these products should be top notch. When you manage to keep the quality intact, it will send out the right message and so you should make it a point to take a look at the different ways by which your promotional products can help you stay at the top of your business.

Products that speak for themselves

The promotional products that Optamark sells aren’t your regular run of the mill stuff. We pride ourselves on offering some of the most innovative designs and the products have been tailored in the finest manner. This will allow you to make the most out of your need to take your business to a larger mass and thereby reach a great audience too.

When it comes to promotional products, we have a lot of different designs and styles of products which mean that even if you are looking for something radically different, you are likely to find something which shall suit your need and budget in the right manner.

What Makes Optamark The Popular Choice?

Optamark is one of the top names when it comes to offering a complete package pertaining to online business. We have been serving a plethora of clients ranging from web development to web design and even their printing needs and marketing services as well.

What do we have to offer?

At Optamark, we have a wide range of different services to offer. Our solutions include web design and development services. Apart from designing your site in an apt manner and developing it with the implementation of apt technical proficiency, we also specialize in offering business hub solution and strategy marketing services too.

Having been in the industry for long, we know what it takes to climb to the top. We will implement some of the finest marketing strategies which can have a positive impact on your firm and thereby help you climb to the top.

Apart from this, we also specialize in a wide range of different products too. So, make it a point to look at the array of products which we have to offer and based upon those, you can come to the right decision regarding what are the products and/or services which you are looking to avail.

If your focus is to improve the scope for online business and you want to promote your brand and make it count, the best thing to do is to be sure that you are opting for the finest promotional products which can be of help. With the right set of products, you will be able to make a difference to your sales number.

One of the golden rules which you need to adhere is that you should never compromise with quality because inferior quality of products will lead to negative reviews and hamper the growth of your business in the long run.

The Things To Know When Opting For Promotional Products

When you are looking to promote your products, it becomes extremely important to be sure that you are putting in your money in the best choices. Let us see the main things which you need to know for the sake of being sure that you are buying the best promotional products.

The quality

Quality will always be the key when it comes to buying the finest promotional products. The main aim of buying these products is to promote your firm. Imagine, if you pick cheap quality products, what kind of impression will it project? This is why you should be a sticker for quality.

Keep it creative

There is no dearth of promotional products which you can use. It becomes important to be sure that you are coming up with new and creative ideas for such products. If your promotional product is out of the box and creative, it will surely help in improving the overall response which your brand will get.

The perfect price

Of course, we have a budget to adhere to. This is why we need to be sure that you are finding products that well suit your budget. When you keep an eye on the budget factor, it is going to help you plan the perfect promotional stuff at the estimated budget as well.

How do we help?

At Optamark, we have worked in this industry for so long that we are well versed with the dynamics. We no longer need to fret about the different aspects of how things should run. This is why you should make it a point to explore our diverse collection of stuff and then choose what seems to be apt for you.

If you have any special requests or suggestions, you can always chip in and we will try our best to help you.

How Crucial Are Promotional Products For Your Business?

There is immense competition in the world of business and with so many firms out there catering to the crowd, it is very important to stand out. As a business entity, you need to invest heavily in marketing and one such aspect is carving your own name.

In order to do so, you will need to opt for promotional products. All those firms who are well established and manage to get good sales turnover are known for their impeccable brand image. So, you cannot undermine the kind of importance which the promotional products would have.

What Are The Top Products That Could Lead To Improved Business Output?

The field of business products is extremely big and whopping and there are too many styles of products to pick from. However, let us focus on the key products which you could choose to push your brand image and make it accessible.

Business cards

When you are approaching new clients, it is important to have the right business cards. The business cards will help in projecting the perfect professional image and it should be designed in the apt manner. At Optamark, our main focus is upon designing business cards with a difference which is catchy, creative and professional.

Banner

If you are targeting online sales or even if you are on the lookout for good offline marketing promotions, you would need banners. We specialize in making some of the best banners that have been tailored as per the client’s needs. No matter what you are looking for, our company is sure to offer you the befitting design.

Flyers/brochures

It is important to have a well designed brochure that contains apt information about the details of your firm. Brochures can be aptly used for promotion of different events and discount campaigns.

Choose any of these products and pioneer your firm to greater heights.