One of the oldest methods of advertising is using flyers. Flyers are a great marketing resource and strategy for all companies, not just those specializing in events or sales. While flyers may have seemed to become obsolete in today’s tech age, Technology only aids the marketing world now with providing online digital flyers as a way of marketing. Nonetheless, here are some reasons why flyers have been and will continue to be a great asset to any marketing strategy:
Flyers are extremely low cost
Flyers are probably one of the most cost-effective marketing strategies available today. Instead of investing thousands of dollars in expensive online marketing, billboards, TV advertisement slots, you can pay a professional graphic designer to design a flyer for your marketing campaign. Afterward, you can easily run off copies of the flyers for a few cents or you can post the flyers on social media to increase brand awareness.
Flyers provide high impact
Flyers can easily and quickly reach a large audience, sometimes faster than other means of marketing. They also take the guesswork out of where or when would be a good time to promote your company. Simply hand out flyers or post one in areas where your target audience would see them. With flyers only requiring a spot for posting, many local shops and restaurants are usually very welcoming to businesses posting a flyer or ad in their store.
People love physical marketing
Having a nice, well-printed flyer in your customer’s hand is always a good thing. Spend some extra money to get your flyers printed in high quality on high-quality paper and your customers will take notice of the extra mile your company went to get their business.
Do you have a flyer design already and are in need of a printing service? Perhaps this post inspired you to add a flyer design to your current marketing campaign? Contact us at Optamark Graphics and we can help with all your flyer needs, from concept to design to print to delivery!