Now more than ever businesses need to compete to win the attention of Google. Whether your a small business or enterprise company, everybody needs to be the google loving!!!
Search Engine Optimization (SEO) is essential to earning relevant traffic for your website. If your website is Google/Bing and most important SEO friendly, your site is much more likely to rank higher in SERPs.
To put it simply, in order to “do better” in Google or other search engines, your site must be SEO friendly! It’s not just that but it needs to be optimized for mobile, quick, and effective in being able to get the user to “get what they want” quickly and easily.
The primary concerns regarding SEO are both on-site and off-site. Your on-site SEO is the things that someone can control or change whenever needed like the images, content, number of words, details. Your off-site SEO are things that are not totally in your control or on your website that you don’t have that same control over immediately, such as links from other websites to yours.
In this quick video, we cover the basics for someone whom is part of our Optamark platform to effectively SELL SEO services to small businesses. In this video, we quickly cover the basics of using a tool called SEMRush which is commonly used for Digital Marketing Agencies to better understand the performance of how a company, site, actions are online as it relates to the domain. In this detailed breakdown below, after we complete our AUDIT of the site, we will discuss ON PAGE related SEO which can be helpful for your to begin to understand the performance of your business.
Here are 5 key Easy Ways to Know if Your Website is Optimized for SEO
Content
Content is King for SEO. No content, no appetite from Google. This is one of the most important contributors to SEO, and it’s also one of the most common errors that pop up in site audits. The semantics of how many words you should have on your pages tend to change frequently, as do many “SEO Best Practices”, but staying current will be key for you to stay ahead of the crowd.
Page Titles
There should be a page title on every page, and every page title should be unique and relevant to the page associated with it. You need to be extra careful with this especially if it is an e-commerce site.
If you have a CMS such as WordPress or HubSpot, you have easy access to editing page titles and corresponding meta descriptions that are set up to keep you within the confines of the current best practices.
Headings
Headings work side by side with the way you build your content, creating relevant separations between sections is essential and needs to be done. There should be a heading that leads into your content, almost like the chapter of a book. You can make adjustments to these within your CMS. We use WordPress, but there’s a ton of options out there.
An added bonus of headings, especially H1 headings is that they are a great opportunity to implement keywords that further break down those within your page titles.
Page Speed
It seems like common sense, but if your website is slow, your user experience (UX) is going to be significantly worse. In this digital age, users don’t want to wait around for a page to load. Low-speed time, no users. You gotta also be mobile-friendly.
Google PageSpeed Insights is a great tool for determining both your desktop and your mobile site speed. Not only will it provide the actual loading speed for each, but it will also offer suggestions to help improve your page speed, often ranging from errors like broken links, to redirects, all the way to improperly sized images.
Some of these fixes pertain to on-site SEO, and some pertain to off-site SEO, so be sure to recognize the difference between issues you can fix on your own and those that will require outsourcing.
Mobile Responsive
It’s 2020 – people are most likely looking at your website on their mobile device. Whether it’s a phone or a tablet, ensuring that your site performs at the same level of quality on smaller devices as it does on a desktop is paramount for improving UX, overall SEO, and site health.
Making sure that your menus are condensed and aspects like phone numbers and email addresses are large enough and clickable will help immensely when trying to improve overall UX.
Complete an SEO Checklist
If you read through this post thinking, “I still don’t have a clue” – don’t worry. All hope is not lost for your website. You can download our SEO checklist by clicking the image below, and use that to analyze all the aspects of your site that affect SEO and site health.
Even better…we’ll complete the SEO checklist for you! Schedule a consultation with one of our SEO Specialists and we’ll walk you through it, one step at a time.
