Products bearing the logo, inscription, and mascot of another product or brand are considered promotional products. They are traditionally used for familiarizing a company’s logos, message, specific causes, and goodwill by establishing a good relationship with existing and prospective customers. Once a logo is printed on any product, it becomes worth possessing as and commemorative piece and souvenir.
The conception of Promotional Products
Travel promotional items are products that are conveniently used while traveling. These may include travel mugs, power banks, cooler bags, emergency auto kits, trunk organizers, and others
Benefits of Travel Promotional Products for Branding
- Developing brand awareness is the key. With more considerable exposure and broader visibility, people know better about a brand
- People like to retain a logoed and branded item for three reasons. These are i) tokens of a company’s appreciation for their contribution. Ii) For utility and aesthetic value. iii) As a long-lasting connection with the company.
- Measurable Results: The direct and indirect impact of travel promotional products can be measured in terms of financial benefits. You will notice a significant increase in your revenue, profitability, and ROI.
- Goodwill Builder: Promotional products come free to the recipients, and hence they develop a kind of goodwill for the organization
- Act as complementary to similar strategies adopted for the promotion of a brand.
Top 10 Benefits of Branding with Travel Promotion Items!
1: Travel Industry
It is the fastest growing Industry, and hence travel promotional items will meet the need and urge of those going out for a travel. They carry promotional products while traveling and remind them of your brand. Constant exposure while traveling creates a more profound impression. Moreover, promotional products are priced to suit any budget. Choosing according to the target audience’s preferences, likes, and dislikes would be best
2: Heavy Residual Effect
Your marketing effects will spread beyond the target audience. How? Your customers will move to different airports, public transport, railway stations, and foreign destinations with promotional travel items. Your logo and brand imprinted on the Travel promotional items will be exposed to an unreached audience. In addition to this advantage, you can get travel promotional products of various themes and ideas with varying price tags. You can find them beneficial as mailer gifts, tradeshow swag, and corporate gifts.
3: Consistent Utility
Promotional travel products are designed to yield some practical utility that is required recurrently. If the product has a genuine utility value, the recipient of the promotional product may like to present the same to his friends or relatives. The utility increases with the change of hands, leading to more exposure and visibility. This, in turn, adds to the increase in revenue and profitability.
4: High Functionality
The custom travel items include duffel bags, water bottles, neck pillows, and eye masks that people may like to carry during long air flights. Another functionally rich item is the billboard. With the live photos of brand ambassadors or celebrities, these boards are put on high visibility spaces at prominent places such as hotel lobbies and airport lounges. People passing through the billboard are attracted to look at the brand and recall it when they need the particular brand.
5: Positive Impressions & High Visibility
Travel promotional products are value-added gifts and have practical utility. When your message is viewed more, the brand gets positive impressions. The major components of the travel industry are holidaymakers and travelers. They visit different airports, holiday spots, and hotels. You can select such travel-oriented spots and distribute travel promotion products to get better brand recognition.
6: Power Banks
A tech-savvy commuter first needs a Power Bank in his travel Bag. While on a long trip by car, a car charger is a must-to-have item. It keeps the traveler prepared for any untoward eventuality and stays connected with the outside world. Since people tend to use smartphones, tablets, and ipads, they will highly appreciate getting a power bank as a gift. Your brand will be in front of the community of business travelers and stay connected with your brand.
7: Emergency Auto Kit
While traveling by vehicle, emergent situations may arise anywhere at any time. What people need most in such eventualities is an emergency auto kit. You can launch this product in driving schools, car dealers, auto spares stores, insurance products, and more. If a promotional product with your logo and brand is with your customer, he will remember and recall you when needed.
8: Cooler Bags
You can distribute this custom cooler bags to traveling executives to keep their snacks and drinks fresh and well-chilled. Since the recipients will like to retain this for future utility, your brand gets exposed for a long time. This item is particularly beneficial for picnickers. It is also suitable for summer camps, festive sales offers, and road shows. This item comes in different shapes, models, and sizes.
9: Trunk Organizers
Travelers want the slightest annoyance to find out their travel supplies while traveling. That requires the items to be segregated separately while packing for the travel. The trunk organizers perform this function most satisfactorily. The car interior could be kept clean and intelligent. Your logo gets displayed on the top of the trunk organizer. It ensures maximum exposure and is suitable for travel agencies, hotels, and spare shops.
10: Travel Mugs
While on a journey, access to a cold beverage or a hot drink provides a great sigh of relief. The travel tumblers imprinted with your logo and brand can be well-accepted by any traveler. The travel mugs are reusable and eco-friendly. They are suitable for road shows, summer camps, new product launching, and conference
Business commuters are increasing daily, creating a demand for travel promotional products. The travel industry is the best touch point for launching promotional products. Before selecting an item, you should find its relevance in suiting a specific occasion or a targeted audience. Your ultimate goal should be to make the recipient’s travel more enjoyable and memorable.