With thousands of potential customers, marketing at college campus is a great opportunity for small and large businesses alike. Not only is the college market young and fresh, but it is also very social. Sharing some branded love with promotional products at a college campus is a fun and easy way to spread your brand and image across a single demographic.
While there are many different methods of marketing to college students some methods work better than others. Here are our suggestions for marketing at a College Campus:
1. Use clothing as a promotional product
For a college student, nothing is better than receiving free t-shirts, hats, or hoodies. Apparel items with your company’s logo or slogan is a great way to utilize free marketing. Bonus points if it has a unique design or catchy slogan. The more your item is worn the more marketing your business is getting.
2. Incorporate Flyers/Posters
A good flyer or poster will never be ignored! Flyers and posters are a great affordable way to promote events, new products, or sales. Print a lot and post them in all the common areas on campus and your business will see an increase in engagement.
3. Marketing with Facebook and Social Media
Social media on campus is a great marketing tool. Not only is your target audience the bulk of the social media users, but they are always within reach of their mobile device. Posting ads or keeping up to date on social media at college campuses is another easy marketing method.
A college campus is a great feeding ground for your company to grow and try out new marketing strategies.Check out Optamark’s wide selection of promotional products here.Try some of these methods from Optamark and share your feedback with us!