Printing, marketing and signage: The three pillars of a business

There are many pillars of business success chief among which are printing, marketing and signage. They can be regarded as the 3-in-1 business success factor because they are interrelated and work together to ensure that businesses thrive and achieve the goals for which they were set.

Optamark understands the importance of these 3 factors in business growth and development and as they have done for years, continue to strive to ensure that quality printing, marketing, and signage projects are not only accessible to large, medium and small-scale business but are also delivered in time. At Optamark, we are in the business of providing quality printing, marketing, and signage services to ensure that your brand gets the needed visibility.

What’s more, to enhance your experience with us and to make our services more conveniently available to you, we have launched our online portal to your advantage.

The Optamark Portal…

Our Optamark portal links you directly to Optamark graphics services, with personalized features that help you gain access to our various services. On the portal, you can easily request for any of our printing services and other various marketing materials of your choice.

The portal is so user-friendly that it gives the same effect as though you were speaking directly to one of our seasoned customer care agents. Its self-explanatory structure ensures that you never have to get hooked or at sea at what the next step to take is.

All you need to do is login into the secured portal, state your needs, and watch us do the best we can to ensure your maximum satisfaction.

We bring your printing ideas to life…

Our portal/online printing functions is a convenient way to print out your great designs without any hassle and in as little time as possible.

To print, you just need to log in your details on the Optamark portal, upload the file you wish to print, and then submit it to the nearest Optamark graphics center. We would take up the process from there.

After vetting it and ensuring that it is perfect for printing, we immediately take it for printing, and shortly thereafter, you would have your fresh, well – printed materials in your hands. This is by far, a stress-free, time-saving and cost-effective means of printing when compared to traditional printing processes.

We enhance your marketing experience…

We all know how difficult and time-consuming the traditional marketing process is. Optamark comes in to simplify the process for you. When you need to host business campaigns or whatever type of marketing activity you want to engage in and you’re looking for a fast, reliable and cost-effective way of having your marketing delivered to you on time, look to the Optamark portal.

With just a click to order on our portal, you would have your quality marketing materials delivered to you in the speed of light.

Improving your signage…

Signages, no matter where they are placed or seen tell a lot about your brand. They tell your brand story. It is up to you to determine what idea prospective clients have to tell about your brand when they see your signage.

With Optamark online portal, you can plan, design, and execute your signage ideas from start to finish. You are also afforded the opportunity of consulting with our experienced graphics specialists whenever you need to.

Redefine business success; work with us…

As you already know, printing, marketing, and signage are a 3-in-1 factor to ensuring business growth. To excel in this area, you need to work with an experienced graphics brand like Optamark to bring your business goals to reality.

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6 Mistakes commonly made with Structural Packaging

Beyond selling their products and making a profit, brand owners find a great sense of purpose in adding more value to their customers and the society at large. Nothing does this job better than structural packaging. The best brands are the ones that always understand the important role of structural packaging. It plays in boosting its market position, visibility, and creating value in the lives of their customers. So beware of the structural packaging mistakes.

Brand owners want their packaging to be more than just that- packaging. They want their packaging structure to tell their story and to leave a positive lasting impression. It is not on just the individual consumers but their environment and economy also. For example, some brands have through their packaging, provided means to enhance economic, environment and social stability.

More than ever before, brands are increasingly looking up to design agencies for their structural packaging projects. While this is a good thing, brands need to be careful while choosing agencies to work with. There are a lot of complexities involved in structural packaging that if not handled with care, may frustrate the project and give rise to losses that would have easily been avoided if due care, expertise, and skill were utilized.

For example, when it comes to 3D capableness, many brands assume that the ability for an agency to successfully handle 2D branding translates to an ability to handle 3D too. Unfortunately, they soon come to realize that 3D branding require much more skill and expertise than they anticipated after the damage has already been done.

To avoid these terrible situations from occurring, below are six of the very common mistakes brand owners and agencies alike make while working on some structural packaging projects and avoid structural packaging mistakes.

1. Underestimating the complexities involved in structural

One common mistake branding agencies make is underestimating the difficulties involved in 3D projects and as a result, leaving the projects in the hands of freelancers.

Freelancers are not always the best hands for all aspects of 3D projects and because the best 3D freelancers are usually difficult to book due to their tight schedules, agencies may have to opt for the less experienced ones who may not end up doing the perfect job.

Agencies who have no choice but to use freelancers should ensure that the necessary arrangements are made as early as possible and that these freelancers work only as important supports in the project team.

2. Using 2D companies to handle 3D Projects

Many agencies describe themselves as “multi-disciplinary” when in fact, all they specialize in is 2D alone. As a result, they end up deceiving brands to let them in on their 3D projects when they don’t have the requisite structure and expertise for it, leading to project failures. Brands should employ due diligence in ensuring that they only hand their 3D projects to companies that have the capacity to handle them instead of relying solely on the presentations of the design agencies.

3. Neglecting the importance of transparency in communication when working on projects

Transparency in two-way communication is very important especially with 3D structural packaging projects.

To achieve the best results, promote loyalty and trust, and to ensure that the result is exactly what was intended, all parties involved must ensure that communicator lines are kept open and transparent and that there is constant liaison between all parties from start to finish.

4. Skipping the gun

Agencies may present visual representations that are so good and high in quality, that clients may be so excited and assume that these representations should go into production straight away. Clients should understand that the visual representations, no matter how good, still need to pass through complex processes before final production.

5. Confusing top graphics design agencies with 3D

Clients should understand that there is no “one size fits all” approach to 3D projects. Not all top graphic design agencies have the necessary skill and expertise to work on 3D projects. Clients should beware.

6. Comparing 3D project timelines and designs with those of 2D

3D project timelines and designs are by far more complex than that of 2D. Clients and agencies should avoid assuming they are the same in order to achieve lasting success in their 3D structural packaging projects.

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How to Produce Impeccable Designs for Print

Many designers encounter difficulty and make a lot of mistakes when designs to print. The majority of these errors occur because of the conflicting settings that printers and digital screens have. These blunders are, however, avoidable if designers can take care to follow these guidelines at different stages of designing.

Factors responsible to produce impeccable designs for print

  • Color Conversion: Digital screens have a different color mode from printers and designers who want to sustain a particular color scheme encounter challenges when converting from RGB to CMYK (a conversion that is inevitable). To avoid this problem, designers should take care of convert from RGB to CMYK at the very last stage.
  • Resolution: The higher the pixels per inch in an image resolution, the better the quality of the image produced. It achieves the best results, images that are viewed at shorter eye range should size about 300 pixels per inch while 150 pixels per inch should be used for wide format printers whose prints would be viewed from a long distance.
  • To sustain quality when printing, large format designs should be done in vector art
  • For ensuring that your prints reach the edge of your work, include bleeds on your file. To achieve this, print on an oversized sheet and then trim off the excess to achieve the desired result.
  • Designers should attempt to mark out extra layers for their art files to enable them a coat and apply spot inks where necessary.
  • Designers should increase their pages by 4 when they want to create stitched booklet. This also ensures that you produce neat work in the end. Even when smudging occurs when the pages are joined together, you can easily trim off the excess areas that were smudged and still get a perfect result.

Conclusion:

Be sure to follow these instructions when designing to ensure that your work comes out perfectly within the desired period.

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Graphic Design Terms 102

Sometimes communications with your graphic designer or graphics department can feel as if your talking to someone in a different language. What are these terms? What do you mean is it RGB or CMYK? Monochromatic?  To the non-art enthusiast, these terms can mean anything. But in the world of art, graphics and printing these terms have specific meanings. Here are some Graphic Design terms defined to help make your communications process easier!

1. RGB:

RGB is the standard color mode for images shown on screen. RGB stands for Red, Green and Blue, the three colors of light that are used to display images on digital screens such as cell phones, tv’s or computers.

2. CMYK:

CMYK is the standard color mode for images that will be printed. CYMK stands for Cyan, Yellow, Magenta, and Black (Key). CMYK is also known as the four-color process or four-color printing. Unlike RGB which is light based, CMYK printers use ink or toner.

RGB                             CMYK

3. Monochromatic:

Monochromatic describes a color palette that uses various shades of one single color.

4. Analogous:

Describes a color palette where the colors used are next to each other on the color wheel. These are usually seen in nature.

5. Complementary:

Describes a color palette where the colors used lie directly across from each other on the color wheel. These tend to be a bit alarming at first, however are a great strategy to employ when you require specific visual elements to stand out.

These are only some of the many terms used in the print and graphics Industry that may be a little tricky to remember. Do you need help with a design for your next project? Contact us here to speak to a member of our design team!

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Graphic Design Terms 101

Sometimes communications with your graphic designer or graphics department can feel as if your talking to someone in a different language. What are these terms? A bleed? A crop mark? To the average individual, these terms can mean anything. But in the world of art, graphics and printing these terms have specific meanings. Here are some Graphic Design terms defined to help make your communications process easier!

    • Bleed

the bleed on a design is when the edges of the artwork extend past the “page edge. This helps prevent any unwanted white borders from being kept in the final piece.

    • Trim mark/crop mark

This mark is a thin line that marks the final size of a piece after it has been cut down. These marks let your printer know where each document should be cut and the finished size of the product.

    • Margin

the margin is considered the safe zone of your printed piece. Any art or text placed within the margin won’t run the risk of being cut off, for example your copy or any important content.

Design terms media 1

These are only some of the many terms used in the print and graphics Industry that may be a little tricky to remember. Having some troubles with your designer or printer? Contact us here at Optamark Graphics for all your design solutions!

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Things to Consider When Designing a T-shirt

T-shirts are a major staple in the everyday, every person’s wardrobe. From plain tee’s, to patterned, to graphic, everyone has a t-shirt in their closet. T-shirt design is a great marketing tools and a great medium for showcasing your creativity. Here are some things to consider when designing a t- shirt:

1. Why are you designing this?

What is the purpose of this t-shirt? Is there a purpose? Should it represent or stand for something? Or is it just a nice design that should be shared with the public? Before designing your t-shirt, consider these questions. You should establish a core message or idea before you begin designing as different messages will require a different design.

2. Who am I making this for?

What is the audience? Who am I targeting? Where will they wear this? Before designing your shirt consider these questions as well. Knowing who you are designing for and the trends/patterns of that demographic will help move your design process along tremendously.

3. What is the market for my T-shirt design?

If you are selling for profit, consider the market you want to target. Will they buy this t-shirt design over others that are already competing in the market?

4. Do I have the skills to create this T-shirt design?

Decide early on if you possess the expertise or skill to create your design. Some complex designs may require assistance from a outside source, such as a graphic designer. This is perfectly okay and is usually the best route to go. It is always better to seek assistance when trying to bring your dreams to life in the way you envision them. Contact us at Optamark here for professional graphic design services.

5. How are these t-shirts being produced?

Once your design is complete, the next step is finding a printing/production source. Thankfully Optamark can help with all your branding and design needs, especially those that require print! Visit our Promotional products page to view all what Optamark can offer.

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Business Card Design Tips

While many may say using business cards will soon be obsolete, those who use business cards can say that a business card makes a lasting impression on a prospective client or business partner like no other.  A business card is more than just a piece of paper with your name and number on it. It is an extension of your brand, your company or yourself. A well-designed business card is guaranteed to be a conversational piece and attention grabber for new clients or influencers. Here are some tips for designing a successful business card :

Establish a good business card size

The standard business card size is 3.5 by 2 inches. This is the average size of most credit cards meaning that your business card can find a home in wallets and purses easily. However, more unusual business card sizes have been trending such as perfect squares or mini cards (2.75 by 1.125 in). This is a good way to stand out from the crowd but be aware, if the cards are inconvenient they may get lost or thrown out.

Include all key Information

Begin your design (or provide your designer) with all the Key information upfront. Some vital information that should be on a business card includes Name, Number and email address. Job title, office location, company website or social media profiles can also be added onto the card if desired.

Print on BOTH sides of the card

While printing on one side might be cheaper, it is always better to spend a little more and print on both sides of the card. The front side of your business card is a great place to showcase the company logo or portfolio pieces; this is your attention grabber.

Add custom elements your card

Aside from having a custom designed card, business cards that feature elements such as foil stamping, embossing, rounded corners, spot gloss or a colored seam can make a greater impression on the individual receiving your card.

Don’t include personal social media profiles

UNLESS your business card is for your own persons, all information on the card should lead back to your business or company. Including your personal Facebook or Twitter onto the card could harm potential business relationships, especially if the content being posted is not appropriate for business relations.

Don’t include borders in your design

A bordered design might look nice on screen but in the production, house a border on a card can create serious problems. If any of the cards are not cut correctly, a bordered edge will become skewed and very noticeable.

And most importantly:

Choose a good printer/printing service

At Optamark we can help with all your business card needs from advisement, to design to printing. Not only do we have a team of skilled graphic designers, we also have multiple print houses that can quickly and professionally produce your custom business cards. Click here to read more about what Optamark can do for your business cards.

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Custom Design Postcard: Applications and Printing Tips

While there are many different marketing methods, a simple custom design postcard mailed to a customer can make all the difference with increasing sales and revenue. With most business-to-customer connections being done through email, a custom design postcard in the mail is the perfect wake me up to sleepy customers who might have missed some of your previous outreach emails. It’s also a great way to say “Hello!” to new prospective customers.

When using a custom design postcard for promo, you can’t just use any old card – some generic designs might not market your business to its fullest potential. The best route to go would be a custom design postcard that can effectively market your business in a unique way. Here are some tips for the design, printing and application of a custom postcard for your business.

To create an effective custom design postcard, you should know these two things :

1. Know your customers. Design your postcard for the audience you are aiming to market to. For example, use bright colors, fun fonts and abstract designs for teens and young adults or try muted colors and simple designs for an older, mature customer.

2. Know your intentions. A good custom design postcard will  displays exactly what is being marketed. Ask yourself if you are reaching out for promotion, for an event, or for a personal reason? Then start designing!

Have a design already? Click here to visit Optamark’s print products page for postcards!

To print an effective custom design postcard, focus on these things :

1. The Right Stock. The type of paper your postcard is being printed on can tell a lot about your business to your customers. Consider going with a thicker stock as opposed to something lighter. This can let a customer know that you put a lot of thought and effort into reaching out and connecting with them. Also, consider your design. If your postcard is featuring a lot of photographs, glossy is the way to go. Have a lot of text? Try matte.

2. Image Resolution. Remember to look for high-res images and vector graphics to ensure the best quality after printing. No one likes a pixelated postcard, which are often a sign of a low-res file or images. Avoid this by using only high quality graphics.

As mentioned earlier, remember to always switch it up with marketing and use different medias to reach out to customers. While these are only a few tips on creating a exclusive custom postcard design to connect with customers, there are many other methods to be innovative with custom design postcards!

If you’re still not sure about using custom design postcards in your company’s marketing, let us know in the comments!  We’re happy to help.

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Tips to create Great Marketing Material for Halloween

The fall season brings with it the spookiest holiday of the year: Halloween! October offers plenty of opportunities to increase brand awareness, reach new markets and jump-start your holiday marketing.

Halloween has a proven record of staggering searches, a record of sales and receptive branding opportunities if your company chooses to take advantage of the related eye-catching products.

Take advantage of smartly tailoring your marketing and print / promotional products for this holiday season. As they say: if the broom fits, fly it!

Here are some ideas to jog your creativity.

Themed Pillows

Pumpkin Themed boxes are so darn cute for Halloween parties or as hand-outs for your clients and co-workers!

Fill them with branded candy, stickers, pencils, crayons, and MORE! The options are endless!

Jelly Beans and Printed Peppermints

Don’t limit the treats to the children on Halloween!

Bring in the best part of the season to your company by providing customized and printed candies with edible ink.

A tin full of these little treats are sure to catch the eye of your consumers and what better way into someone’s heart than through their stomach?!

Create a Mailer

Make your customers smile with a custom Halloween postcard from your company and their employees. The Halloween weekend is a great reminder that the Holiday season is soon approaching and for provides the opportunity of coupons and discounts for your services, or simply a festive way to say “thank you”.

Whatever you choose, the colors of the season will make sure it stands out and is memorable in the minds of the readers.

Early Bird gets the Worm

Want to try out a new social media campaign? Debuting a new look for your website? Starting your Christmas marketing early allows you to test out any new initiatives and work out the kinks before the holiday season picks up.

You can spend more time on the shopping experience and focus on the branding vision of the company as it relates to customers. This is the perfect chance to focus on showcasing your products in a memorable and eye-catching fashion.

Get into the holiday spirit with the help of Optamark graphics and strengthen your seasonal marketing strategy this year!

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7 Interesting Facts About Printing

  • The global print industry is estimated at USD 898 Billion!It is estimated to be 8 times bigger than the video game industry and even rivals the auto industry. The global printing industry is forecast to reach $980 billion by 2018, driven by growth in packaging and labels, rather than graphic applications.
  • The USA is the world’s biggest print market. As per statistics, Japan is the next in line for its vast print market, followed by China, Germany, Great Britain, Italy, France, Canada, India. The future landscape in printing for India is expected to change within the next five years.
  • Direct Mail Marketing encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. The response rates for direct mail marketing are 37% higher than email marketing response rates.
  • Printing has been found to be 43% less annoying than the internet. Customers are often perturbed by the large number of promotional emails and messages. Surprisingly, they now appreciate a nice catalogue or a thank you note in their mail.
  • The retail cost of black printer ink is one of the most expensive liquids on the planet, far exceeding oil. Infact, it even exceeds the costs for the space shuttle fuel (on a per gallon basis). The black printer ink costs over $2,700 per gallon!
  • A 22 page Japanese book containing pictures of the flowers of the four seasons holds a Guinness World Book of Records entry. This is no ordinary book; it’s the world’s smallest printed book, 0.74 x 0.75 mm (0.0291 x 0.0295 in).
  • Chef Homaro Cantu, of Moto in Chicago, started printing out delightful sushi entrees using a Canon i560 inkjet printer with edible ink in 2005. His customers find his imagination admirable – so much so that they’re willing to pay upwards of $240 for his experimental tasting menu.
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Quick Tips On How To Select The Best Graphic Designer For Your Company

While you take your business online, its presentation, ease of accessing and other design related things matters a lot. If you have a poor design than you can expect half of your visitors to withdraw from your website, as soon as they stumble upon the home page. And because a graphic designer is the one who will be responsible for the presentation of your website design, it is quite important for you to select them wisely. So here are the tips that you need to learn in order to select right graphic designer for your company:

  • “The first impression is the last impression”. This slang has been made for a reason and not aimlessly. You need to closely notice his/her profile. The portfolio of a graphic design can give you complete insight on how they perform with the projects assigned to them.
  • It is always better to talk to the past clients that the designer has worked for. This can give you a clear insight on how the designer is to take offense and making amendments in the project when asked.
  • You might have to take some risk or moreover test few candidates to select the best. So it is suggested to ask every candidate that you have shortlisted to appear for a small test. You can then make a decision after considering work of every designer.
  • Lastly is the versatility that is to be checked in a graphic designer. You need to see how much knowledge he has in other avenues of graphic designing. This will be maker or breaker of the deal.

In order to make the finest selection, always consider these quick tips. You will never have to regret your decision of selecting a candidate if you make certain all the above mentioned points.

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Carving Your Brand Power In The Online World

Do you wish to take your business to the next level? In the field of online business, it might not be the easiest of things to do, but when you are focused on getting the right image and you really want to make it work, you can achieve it. At Optamark, we aim at offering you the best web services which have been tailored to serve your need in an apt manner.

Working on the website

As your website is the prime point of contact for all your users, it is important to keep it top notch. We have specialized website developers and designers on board. Based upon what you are looking for, they can design the perfect website for you. Even if you do not have any original ideas of your own, we are more than happy to come up with our own creative ideas.

The perfect promotional products

Once the work on the website is done, we concentrate on the kind of promotional stuff which you can indulge in. We also specialize in some of the best and the finest print and promotional products. Our working philosophy is that promotional products should always be of the best quality because they bear a testament to the kind of quality which you can offer. This is the reason you will find the finest and the best quality of products.

With these cutting edge products, you can rest assured that the engagement for your firm is sure to drive higher and it will help you reach greater heights as well. There are a lot of different firms which have managed to make the most out of our services and you too can be hopeful of making the cut. So, if you are all set to jazz your business, make it a point to check out what we have to offer!

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2016 Graphic Design Trends: Keep Your Eye Open For These Little Things

Graphic Design has transformed visual presentation of everything around us. Be it the endorsements or paper printing, nothing in current world is doable without graphic designing. Every year we experience colossal change in trends and all those trends set a benchmark in the industry.

When we were in year 2015, there were a lot of fascinating trends that gave us visually appealing things. But now, as we are in 2016, the graphic designing vogue has changed again.

So I would like to bring the trends of 2016 in your notice so that when you avail these services, you know what is trending in the industry:

Modern Appeal

2015 experienced vintage theme in most of the designs that were getting a launch. Now, the time has turned to see something modern yet retro. It is a very interesting amalgam of both and the designs are doing great among buyers. People are opting for modern appeal for their products and endorsements. You can find the modern retro look on apparels as well.

Bright And Bold

Colors play a very important role in graphic designing. We usually see that every year is painted with different color schemes. 2016 is welcoming bright and bold hues for every kind of designing. Be it the online stuff or the presentation of day to day usable stuff; expect some brightness and boldness in your purchases.

Bye-Bye Simplicity

The modern is never simple. In past year, the world has seen a lot of simple and classic design craft. But for how long should we sway with the same trends? Now is the time to change and the change is complex designs. You will fall in love with the kind of graphics that are launching in the market in 2016.

Optamark began its journey as a simple print solution provider. Change is always good and you must check out the appealing conversions that our graphic industry is experiencing.

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3 Secrets That Are Kept By All Graphic Designers

The demand of graphic designers has risen aloft. You cannot know all about every service that you need for your website but some knowledge is good to at least select the right guy. By knowing certain things about your graphic designing, you can at least keep yourself from getting fooled.

In every profession, very limited information is shared to the clients. While you speak to a graphic designer, there are certain things that he will never tell you. Let’s explore those things:

Over Emphasizing Visual Presentation:

The only job of a graphic designer is to create the design of your website. Being beautiful is not the qualification to bring sales. But a great tour of the website will certainly do. Showcasing the website in such a manner that everyone who reaches out to you for a solution, ends up with an answer. Beautifying your website is not bad but detailing is must. Most of the designer doesn’t guide you with this.

Redesigning Is Not Necessary:

You must have heard designers to insist you for getting the outlook of your web page changed frequently. Well, this is just a trick to fool you and get consistent work from you. I don’t think there are much people in the industry who will guide you right.

Expensive Maintenance

Trust me guys, designing a website is onetime expense. If your designer has done the right work, you don’t get to trouble yourself with maintenance expenses any time soon. There are designers who tend to incur hefty amount on maintenance. But honestly, it is not expensive at all.

Unethical practices are followed all the time by some designers, in order to extract as much money as they can. But we at Optamark take care of all what our customers need in the most authentic way. We have the choicest graphic designers linked up with us that helps the client in best possible manner.

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The Optamark mark in marketing strategy – promotional products

The digital printing arena is changing rapidly with new technologies and requirements from the clients. Although the printing solutions fulfill every need, delivering high-quality service at an affordable price is still a dream for many. However, we at Optamark, consider lucky to give unique and individualized concepts of marketing the digital print media.

Reaching to the targeted audience is important for any company to boost sales, create a brand, and achieve success. One of the effective medium is using promotional products. These promotional products are helpful in establishing identity. Optamark uses the strategy in an effective medium and tailor it according to your requirement. We believe in delivering a quality solution at an affordable price and in an efficient manner.

Optamark achieved success within a short period, thanks to the creativity and the continuous zeal to do something unique and new. We believe in delivering high-quality products, coupled with the right marketing strategy and price. We focus on delivering the promotional products to the end-users rather than choosing a distributor. Additionally, our development team collects the required information before creating the artwork for the product, the concept of marketing, and the logistics to deliver it to the appropriate people.

Optamark has come a long way since its incorporation in the early 20th century. Our success lies in the compassion that we possess and the determination to overcome hurdles in offering unique, high-quality services that benefit our clients. We send the right message to the audience through the promotional products. We understand the importance of an engaging marketing strategy. Therefore, we strive hard in a creative manner to offer unique solutions to keep away from the regular crowd and competition.

Consult our team today to find out about the exceptional opportunities that await you for climbing the success stair and do a remarkable business.

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An Insight Into Successful Web Development Strategies

Ever wondered what is the art of web development? What are the things you need to do for the sake of being sure that you can churn out the best websites which will have the real jazz and appeal? When you are looking to make the most of your online business, it is imperative that you are putting in your best efforts for the sake of developing your website in an apt manner. Here are the best insights from the experts at Optamark as we share the way we have managed to clinch success.

1. Dig deep in the industry

It is extremely important to be sure that you are actually digging deeper in this industry. You need to be sure that you are checking out the core details of how the leaders in the industry work. The focus should not be upon stealing ideas rather molding an inspiration and improving it. If the website is catered towards say being an ecommerce hub, look at the top competitors and follow the details of their site. Closely pick the best points from these sites and then use it to come up with your own creative idea.

2. Fiddle until satisfied

Never be too rigid with your development and designing idea. The experts at Optamark believe that the key to success is to knowing that you may not get it right at the very first time. You will have to be sure that you are trying your best in the first attempt but take in feedback and opinion and draw the right plan. This way you can be sure of clinching success.

3. Experiment

You need to experiment a little as it is the only way by which you can cherish success. Check out the different ways by which you can make people navigate your website rather than just bounce off. It will help in improving your overall engagement

These strategies are sure to work wonders!

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Pushing Your Business To The Pinnacle Of Success

With these increasing levels of competition, it is becoming extremely hard for business to stay ahead. This is why you need to be sure that you are putting in your finest efforts for the sake of promoting your business and catering to the top crowd as well. At Optamark, we have worked with innumerable clients to gain a clear picture of how this industry works.

Let us show you how you can benefit from the services we have to offer.

Develop Your Site Professionally

Online business has been growing at a huge pace and so it is really important to find out what clicks and what doesn’t. At Optamark, we have the right pool of talented developers who have worked on numerous websites. They make to a point to get your ideas and then implement their experience and expertise to shape their ideas in an apt manner. With their technical proficiency; they will design the finest websites for you which are sure to serve the need in the best way.

Jazzing Up The Designs

It is also important to ensure that the web designs are up to the mark. Optamark prides itself on its team of creative web designers who will carefully check out what seems to be the best trending designs. Once the designs have been set up, the clients can offer their productive impetus and the final designs can be shortlisted. The web design is so chosen that it is responsive, creative and appealing.

Promotional Products

Optamark is known for offering some of the best promotional products that one could ask for. They are known for their wide range of excellent products which seem to promote the company. You can take a look at the exciting and diverse options that one has and based upon it, you could choose whatever seems best.

So, avail our services and take your business to new heights.

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The Art Of Online Marketing

In today’s times, it is important to engage in the right kind of business marketing because the lack of marketing can hurt the growth of your business prospects. There are a lot of different strategies which can be used for promoting your firm.

At Optamark, we are aware of the standards we have set and we make it a point to offer the finest marketing services to our client. Here is a wrap up of how choosing the marketing services of Optamark could drive your firm to new pinnacle of success.

Promoting the brand

With our wide array of top quality promotional products, you can really promote your brand in the best manner. We are aware of the need to offer the finest quality of promotional stuff and so you will find some of the best and the finest products. You can have your branding done on these products and thereby improve the brand image which you have.

Event merchandise

Holding events is another promotional strategy which seems to be trending at the moment. When you want an event to actually promote your business in an apt manner, you need to have standard merchandise and even have some goodies with your branding. Once again, it is Optamark which will come to your rescue. We have some of the best event merchandise which can be used for promoting the image of your brand.

Gifts and more

You can also find various print and promotional products that can be sent as gifts to your clients and customers. This is an excellent strategy for building long term relationship which is bound to work. So, check out all these aspects and then it is sure to help you in becoming a major name to be reckoned with.

These are some ways by which Optamark could help you become a big, pioneering brand.

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Buying The Best Promotional Product

If you are looking to buy some of the best promotional products, what are the key things do you look at? At Optamark, we specialize in offering the best of the promotional stuff and this is the reason, you will find cutting edge quality stuff and that too at the right rates.

Why is quality so important?

Those who are wondering as to why quality is such an important aspect need to know that promotional products bear the brand image. If you are not doing your bit for the sake of working on quality, will these products ever succeed in improving the image which your brand has?

The promotional products end up building the power of your brand and at Optamark, we strive to offer the best quality for these products. This is important to us because we have set a benchmark for ourselves which we want to follow.

Variety is the key

When you want to purchase some of the best promotional products, you must always look for variety. The amount of options which you will have at hand will be whopping and so you should try and keep an eye on these aspects. We offer amazing variety because we have a huge target audience to cater. We wish to offer you the best stuff that can actually serve your needs.

When you choose to explore our products range, you will be impressed by the kind of variety which we offer. If you are looking for a complete package, you can check out our other impressive services too ranging from web development to web design and more.

We believe in helping our clients from scratch till the finish. So, lookout for the best ways by which you can improve your brand image and thereby get better business exposure and reap higher profits as well.

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The Best Services For Improving Your Online Venture

The field of website development and designing is vast because there is lot that needs to be understood and done. There are various companies that have been working in this field but not everyone manages to offer you flawless services that can take you to the top.

This is where Optamark comes into play. We have an expert team that is thoroughly skilled and has more than 30 years of experience. The experience and expertise which we have gained over the years help us gain an edge as we can tailor the services offered as per the customer’s need and demands.

Setting You Apart

With our able services, you will be able to make your online venture thoroughly successful. We have it in us to offer you the best services which can make your firm stand out. There is immense competition in the market and this is why we will first of all research about the history of the firm. Once we have the details, the development and designing work begins.

Not only this, at Optamark, we want to take it a step forward and this is why we also offer the best printing solutions too. Our one stop print solutions offer the finest products which can help in efficient brand promotion. If you are relatively new in the market, the kind of marketing which you indulge in is crucial. This is the reason, we want to help you with your promotional activities and hence we will be offering some of the best promotional products which you want to use.

So, no matter what you are looking for, if your aim is to ensure that you can get the best services which could help you in your online venture, look no further than us. We will help you get the right foundation and you can build on that.

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