Printing, marketing and signage: The three pillars of a business

There are many pillars of business success chief among which are printing, marketing and signage. They can be regarded as the 3-in-1 business success factor because they are interrelated and work together to ensure that businesses thrive and achieve the goals for which they were set.

Optamark understands the importance of these 3 factors in business growth and development and as they have done for years, continue to strive to ensure that quality printing, marketing, and signage projects are not only accessible to large, medium and small-scale business but are also delivered in time. At Optamark, we are in the business of providing quality printing, marketing, and signage services to ensure that your brand gets the needed visibility.

What’s more, to enhance your experience with us and to make our services more conveniently available to you, we have launched our online portal to your advantage.

The Optamark Portal…

Our Optamark portal links you directly to Optamark graphics services, with personalized features that help you gain access to our various services. On the portal, you can easily request for any of our printing services and other various marketing materials of your choice.

The portal is so user-friendly that it gives the same effect as though you were speaking directly to one of our seasoned customer care agents. Its self-explanatory structure ensures that you never have to get hooked or at sea at what the next step to take is.

All you need to do is login into the secured portal, state your needs, and watch us do the best we can to ensure your maximum satisfaction.

We bring your printing ideas to life…

Our portal/online printing functions is a convenient way to print out your great designs without any hassle and in as little time as possible.

To print, you just need to log in your details on the Optamark portal, upload the file you wish to print, and then submit it to the nearest Optamark graphics center. We would take up the process from there.

After vetting it and ensuring that it is perfect for printing, we immediately take it for printing, and shortly thereafter, you would have your fresh, well – printed materials in your hands. This is by far, a stress-free, time-saving and cost-effective means of printing when compared to traditional printing processes.

We enhance your marketing experience…

We all know how difficult and time-consuming the traditional marketing process is. Optamark comes in to simplify the process for you. When you need to host business campaigns or whatever type of marketing activity you want to engage in and you’re looking for a fast, reliable and cost-effective way of having your marketing delivered to you on time, look to the Optamark portal.

With just a click to order on our portal, you would have your quality marketing materials delivered to you in the speed of light.

Improving your signage…

Signages, no matter where they are placed or seen tell a lot about your brand. They tell your brand story. It is up to you to determine what idea prospective clients have to tell about your brand when they see your signage.

With Optamark online portal, you can plan, design, and execute your signage ideas from start to finish. You are also afforded the opportunity of consulting with our experienced graphics specialists whenever you need to.

Redefine business success; work with us…

As you already know, printing, marketing, and signage are a 3-in-1 factor to ensuring business growth. To excel in this area, you need to work with an experienced graphics brand like Optamark to bring your business goals to reality.

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6 Mistakes commonly made with Structural Packaging

Beyond selling their products and making a profit, brand owners find a great sense of purpose in adding more value to their customers and the society at large. Nothing does this job better than structural packaging. The best brands are the ones that always understand the important role of structural packaging. It plays in boosting its market position, visibility, and creating value in the lives of their customers. So beware of the structural packaging mistakes.

Brand owners want their packaging to be more than just that- packaging. They want their packaging structure to tell their story and to leave a positive lasting impression. It is not on just the individual consumers but their environment and economy also. For example, some brands have through their packaging, provided means to enhance economic, environment and social stability.

More than ever before, brands are increasingly looking up to design agencies for their structural packaging projects. While this is a good thing, brands need to be careful while choosing agencies to work with. There are a lot of complexities involved in structural packaging that if not handled with care, may frustrate the project and give rise to losses that would have easily been avoided if due care, expertise, and skill were utilized.

For example, when it comes to 3D capableness, many brands assume that the ability for an agency to successfully handle 2D branding translates to an ability to handle 3D too. Unfortunately, they soon come to realize that 3D branding require much more skill and expertise than they anticipated after the damage has already been done.

To avoid these terrible situations from occurring, below are six of the very common mistakes brand owners and agencies alike make while working on some structural packaging projects and avoid structural packaging mistakes.

1. Underestimating the complexities involved in structural

One common mistake branding agencies make is underestimating the difficulties involved in 3D projects and as a result, leaving the projects in the hands of freelancers.

Freelancers are not always the best hands for all aspects of 3D projects and because the best 3D freelancers are usually difficult to book due to their tight schedules, agencies may have to opt for the less experienced ones who may not end up doing the perfect job.

Agencies who have no choice but to use freelancers should ensure that the necessary arrangements are made as early as possible and that these freelancers work only as important supports in the project team.

2. Using 2D companies to handle 3D Projects

Many agencies describe themselves as “multi-disciplinary” when in fact, all they specialize in is 2D alone. As a result, they end up deceiving brands to let them in on their 3D projects when they don’t have the requisite structure and expertise for it, leading to project failures. Brands should employ due diligence in ensuring that they only hand their 3D projects to companies that have the capacity to handle them instead of relying solely on the presentations of the design agencies.

3. Neglecting the importance of transparency in communication when working on projects

Transparency in two-way communication is very important especially with 3D structural packaging projects.

To achieve the best results, promote loyalty and trust, and to ensure that the result is exactly what was intended, all parties involved must ensure that communicator lines are kept open and transparent and that there is constant liaison between all parties from start to finish.

4. Skipping the gun

Agencies may present visual representations that are so good and high in quality, that clients may be so excited and assume that these representations should go into production straight away. Clients should understand that the visual representations, no matter how good, still need to pass through complex processes before final production.

5. Confusing top graphics design agencies with 3D

Clients should understand that there is no “one size fits all” approach to 3D projects. Not all top graphic design agencies have the necessary skill and expertise to work on 3D projects. Clients should beware.

6. Comparing 3D project timelines and designs with those of 2D

3D project timelines and designs are by far more complex than that of 2D. Clients and agencies should avoid assuming they are the same in order to achieve lasting success in their 3D structural packaging projects.

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The 7 Different Types of Promotion and How They Can Impact Your Business

Promotional strategies have developed over time in order to be able to create the space you’ve always wanted for your business. By creating communication between the seller and the buyer, promotional activities are quite useful for a business’ growth. Depending on the promotional strategy that you find appropriate for your business’ growth, you can choose to go for general advertising through posters with the help of Stamford’s printing services or social media marketing with the help of portals like Facebook, Instagram, and Twitter.

Every promotional strategy is formed as the outcome of a mix of a few different types of promotions. Based on the outcome you’re hoping to receive out of the plan, you need to work out the best strategy for you. The 7 different types of promotions that are followed in the process of building a brand’s image are:

Personal Selling: The very first form of promotion. With the help of person to person conversation, products and services are sold with the help of persuasion through either phone calls or face to face interaction of a company’s representative with a consumer. While cars and office equipment are sold through telemarketing, call centers are the perfect example of inbound marketing.

Digital Promotions: All forms of promotion found on the internet are part of digital promotions. Online advertisements through SEO, content marketing, social media marketing, PPC, affiliate marketing, etc. are all part of digital promotion. Although these tend to be cheaper and faster to create, the impact created by this form of promotion can take time to be impactful.

Public Relations: The maintenance of a public image with the help of non-paid media is known as the process of performing promotion with the help of public relations. Press releases are the most common method of announcing news, however, it isn’t the only way. These help in protecting, enhancing or even rebuilding the reputations of an individual, company or brand.

Sponsorships: Sponsorships are some of the most common forms of promotions. Every public event is supported mainly by sponsorships. In a sponsorship, a company provides resources and money for an event or to an individual in order to receive publicity and advertising for the same. These are a great way of taking up ‘paid ads’ to the next level since you are able to get the credibility of a celebrity through the same. For example, if a new and upcoming brand were to sponsor David Beckham, their sales would easily reach millions the next day.

Sales Promotion: Sales promotions follow the process of limited time offers, which tend to leave the customer in a position where they need to take immediate action. These include giveaways and sales, which leave customers tiptoeing throughout the process. Whether it’s a free item or an item on sale, most customers are likely to be attracted to a sale if they are shown that they need to pay less than the original price. Too many of these can ruin the excitement, so you should know your limit too. Companies like Optamark Graphics help in getting the best of all promotional products in order to assure that you get the quality you want for the price point that you set. As a screen printing franchise, they can help you get any and every design you need on the product of your choice.

Direct Marketing: While following through with a promotional strategy of direct marketing, the company reaches out to its potential clients by itself. With the help of emails and other forms of media, the company can inform the client about their ongoing offers and promotional details, etc.

General Advertising: General advertisements place brands on common ground. Without concentrating on simply one company, with the help of mass media like newspapers, magazines, TV spots, and billboard posters, several companies can get within the eye of the public with the help of general advertisements. Though these are not targeted, these can help with brand awareness on a more widespread scale.

There are a lot of different ways to combine the different types of promotions in order to make the most out of your strategy. Depending on your targeted audience and what you’re hoping to receive out of the plan of action, you can pair up 2 or even all 7 strategies to get your business recognized.

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Screen Printing Franchise – A Good Small Business Franchise

Screen printing is the method of printing onto fabric through a mesh stencil also known as a screen. The way it works is ink is pushed through this mesh stencil to aid with the printing process. The stencil will have a cut out as per your design and also create a small opening in the mesh to allow the ink to fall through and create the design of your choice. This type of printing allows only one color at a time and is usually meant for simple designs. It is possible to use for multiple colors, but this method of printing is usually selected for single color printing and large orders.

This article is a valuable insight for those who are interested in starting a screen printing franchise and how promotional products are growing in popularity.

Starting a Small Business

It is a dream for many to start a small business of their own; opting for a small business franchise is the best method of doing this. Having a business of your own means you do not need to report to anyone and there only self-made milestones to follow. On the other hand, running a business of your own also means you need to be self-motivated with high ambition and determination to succeed.

Providing promotional products to meet the marketing requirements of businesses is one of the simplest franchise businesses. A screen printing franchise is a good small business option since it is simple to set up, operate and does not require a big working space.

Benefits of Starting a Screen Printing Franchise

The importance of screen printing is on the rise with more demand promotional advertising in many different industries. A large number of businesses prefer to make use of promotional products especially printed products like t-shirts, mugs, and banners with custom printing on them. In fact, posters, banners, and custom clothing some of the most effective methods of creating brand awareness or improving brand recognition.

It is amazing how effective a good slogan or logo can be and if printed on promotional material like a t-shirt and other products. The fact that it is also cost-effective, simple and quick is an added advantage. Promotional products produced in this method can be used at company events, distributed amongst employees, used as giveaways at an exhibition, etc. This type of business does not require a great deal of technical expertise although it does require you to have expert sales, marketing, and management skills

Promotional Products Franchise at Optamark Graphics

Optamark Graphics has been delivering creative and innovative promotional products for over 30 years with a full range of marketing products essential for brand marketing. Our main intention is to offer a business the complete solution by meeting their requirements for stunning and highly effective promotional products and merchandise.

We offer marketing solutions in Stamford, for promotional products. In fact, we are located in several cities in the USA and have our presence in China as well. At Optamark Graphics we help simplify the process of printing supplying promotional products to meet business requirements of any type of business. We help y ou every step of the way while you attempt to succeed at becoming an Optamark franchisee.

We help you start your screen printing franchise and grow to succeed at it. We also help you evolve an existing business and co-brand your business offering immense opportunities including international opportunities. Taking up our franchise is highly rewarding and is a lot of risk business since providing support to your franchisees with the help of our extensive support network who are aware of every aspect of our business.

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How to Create a lasting Impression on Your Clients Through Gifts

Gifts are a way of showing appreciation to your clients for being the driving force that kept you in business all year round. Clients are an integral part of any business and determine whether a business outfit grows or declines. To create a lasting impression on your clients through gifts, be sure to select the best holiday gifts that they will really appreciate for a very long while.

How to Create a lasting Impression on Your Clients Through Gifts

  • Be Unique: You don’t need to be conformist when it comes to giving out valuable gifts to your clients. Be creative. Don’t just go out to any gift outlet to purchase gifts for your clients, show them how much you really appreciate them by branding gift products with your name or even customizing them to suit your client’s taste.
  • There’s no use in giving out gifts if they can’t serve a purpose apart from providing aesthetic value. Let your gifts be something they can use or something that adds value to their life.
  • You can kill two birds with one stone and give branded gifts. Create a win-win situation by giving your clients thoughtful gifts that make them feel loved and appreciated, while also spreading your message to potential clients through gifts with your business’ branding. Adding your logo or other unique visual designs on the gifts will ensure that everyone knows they come from you, thereby improving your brand awareness.
  • Another idea is to use your gifts to help the less fortunate. Here at Optamark, for example, a percentage of gift card sales are donated to charity. Everyone loves to be associated with a thoughtful brand that has the best interest of the public at heart.

Conclusion:

We hope that you can incorporate some of these ideas into your holiday’s gifts to your clients. Giving something that they will love and appreciate will impress them and ensure ongoing stability and visibility for your brand.

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How to Improve Your Digital Marketing Strategy Through Print

In today’s business world, digital marketing has taken over the marketing industry. Companies are fast dropping the established ways of traditional advertising to include the use of social media to market their brand. While this is certainly not a bad strategy, it is easy to sometimes forget that traditional method of advertising. Digital Marketing is fast-evolving, too, and could be combined with digital marketing measures to bring about better results.

How digital marketing helps in growing business

  • To drive traffic to your social media pages, include your social media URLs in your printed materials. Like business cards, magazines, labels, etc. The more places you make your social media available, the more people see it.
  • Social media pages don’t always give you the desired effect when it comes to brand visibility. Particular posts and contents that attract high commitments do so for just a short time. To bring about best results, you can direct traffic from your social media to your prints that produce a much constant effect.
  • Talking face-to-face and giving out prints to possible customers is still a very effective way of marketing your brand. It affords you the opportunity to create a personal connection with your customers. It can help you see their feedback as you talk. You can promote your social media on your prints for better results.
  • You can use prints to produce traffic to your social media accounts and improve brand awareness by creating images and videos. Encourage users to share them on their personal accounts with hashtags to create trends on social media platforms.
  • Take advantage of social media’s cost-effectiveness to carry out research on the general acceptability of your products and then adapting the results from this research into producing catchy prints for your events.
  • Social media platforms have many “influencers,” popular accounts that have a lot of sway with a large audience. You can increase your chances of being noticed by high-profile digital influencers by mailing them creative graphical representations of your products. If they like your products, they may mention your business on their social media accounts and could encourage their audience to become your customers.

Conclusion:

These are some benefits of digital marketing for any business. If you have some more points, let Optamark know about it and we will spread it. After all, knowledge should be free.

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How to Produce Impeccable Designs for Print

Many designers encounter difficulty and make a lot of mistakes when designs to print. The majority of these errors occur because of the conflicting settings that printers and digital screens have. These blunders are, however, avoidable if designers can take care to follow these guidelines at different stages of designing.

Factors responsible to produce impeccable designs for print

  • Color Conversion: Digital screens have a different color mode from printers and designers who want to sustain a particular color scheme encounter challenges when converting from RGB to CMYK (a conversion that is inevitable). To avoid this problem, designers should take care of convert from RGB to CMYK at the very last stage.
  • Resolution: The higher the pixels per inch in an image resolution, the better the quality of the image produced. It achieves the best results, images that are viewed at shorter eye range should size about 300 pixels per inch while 150 pixels per inch should be used for wide format printers whose prints would be viewed from a long distance.
  • To sustain quality when printing, large format designs should be done in vector art
  • For ensuring that your prints reach the edge of your work, include bleeds on your file. To achieve this, print on an oversized sheet and then trim off the excess to achieve the desired result.
  • Designers should attempt to mark out extra layers for their art files to enable them a coat and apply spot inks where necessary.
  • Designers should increase their pages by 4 when they want to create stitched booklet. This also ensures that you produce neat work in the end. Even when smudging occurs when the pages are joined together, you can easily trim off the excess areas that were smudged and still get a perfect result.

Conclusion:

Be sure to follow these instructions when designing to ensure that your work comes out perfectly within the desired period.

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Digital Or Traditional Printing Methods: Factors to Consider

Having to choose between digital and traditional offset printing methods isn’t as easy as it may seem. When juxtaposing the many benefits of both methods, it can seem like having to choose between 12 and half a dozen. Because you must make a choice to enable you to progress quickly. We have come up with factors you should consider to help you facilitate your decision-making about digital or traditional printing methods:

Factors responsible to choose between Digital or Traditional Printing

  • Cost effectiveness: Because you are a business aimed at profit maximization, you should be able to draft your budget. And choose a printing method that best suits that budget. You don’t have to bore holes in your pocket just to print. In this light, it is advisable you go for digital printing as it has a reputation of being cheap. In comparison to offset printing although, traditional methods become cheaper as the quantity of your prints increases.
  • Time effectiveness: If you’re on a tight schedule, digital printing is better for you. As offset printing takes a lot of time to produce.
  • Customization: If you intend to create a personalized effect with your prints by customizing them. To suit individual preferences, digital printing is the way to go. As traditional printing methods don’t offer you this opportunity.
  • If you are big on sizes, then you should consider traditional printing methods. As they don’t limit the sizes of prints you can produce. Unlike digital printing that restricts the length of prints.
  • You should also consider making your choice on digital or traditional printing by the type of design you want on your prints. If precision and uniformity are important to you, you should consider choosing offset printing methods. Digital printings are impossible to achieve some types of unique inks like fluorescent inks, etc. Traditional printing methods also help to bring special finishing touches to your prints that you can’t get via digital printing.
  • As regards using some kind of paper for printing. Digital prints cannot work with certain kinds of papers and you would have to stick with offset printing. Quality-wise, traditional methods are better too.

Conclusion:

Optamark helps you achieve your printing aims to a very high degree of precision whether you finally decide on digital and offset printing.

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Choosing the Best Promotional Products

Promotional Products in marketing is moving toward being one of the best ways to receive large amounts of consumer interaction. It’s simple – people like to receive free things a.k.a.Promotional products. Promotional products are a great way to spread your brand. Handing out a few  t shirts at events or even handing out a pen to someone who comes into your storefront will have a huge impact on your customers.
According to research by the Advertising Specialty Institute, one third of consumers said that they are more likely to do business with a company after receiving some type of Promotional item than they were beforehand. Consumers mentioned that they not only remembered the name of the advertiser, but they also felt more positive about that company. According to the Promotional Products Association International’s 2017 Consumer Study, “promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle.”
Wow, Like we said – people like free (promotional) things. Taking all this data into consideration, businesses like yourself, need to ensure that you chose the best promotional product for your target consumers.

Here are some tips for choosing the best promotional products:

 1. Consider Functionality.

The main reason people keep promotional products is because they’re functional! Consumers  think of functional as something that has  multiple purposes or has one purpose that can make a task easier. Consumers can use your functional product daily, so that your company will always be in reach.  No matter what your business is or what size it is, a functional promotional product will always be a successful option for marketing.

2. Consider what’s trending.

Another big reason people enjoy promotional products because they fit their style or personality. To help customize common marketing campaigns, it’s important to keep up with industry and retail trends. In the now promotional items attract people to your brand through popular colors, textures and construction! Everyone likes to be in trend, and will usually keep promotional products that are “trending”.

3. Consider the location or event.

Handing out promotional products at events, conferences, concerts etc. is a great way to promote your company. Choose promotional products that relate to and can be used at that specific event or location. Have a booth at an outdoor event, pass out hats and sunglasses. At a concert try light up gear, fun flags, tattoos and even portable chargers. Not only will consumers use your product that very moment, they’re also more likely to keep them because they are tied to an experience.
Using these tips and Optamark’s amazing selection of promotional products, incorporating promotional products into your current or new marketing strategy will be a breeze!
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Using Flyers for Advertising

One of the oldest methods of advertising is using flyers. Flyers are a great marketing resource and strategy for all companies, not just those specializing in events or sales. While flyers may have seemed to become obsolete in today’s tech age, Technology only aids the marketing world now with providing online digital flyers as a way of marketing. Nonetheless, here are some reasons why flyers have been and will continue to be a great asset to any marketing strategy:

Flyers are extremely low cost

Flyers are probably one of the most cost-effective marketing strategies available today. Instead of investing thousands of dollars in expensive online marketing, billboards, TV advertisement slots, you can pay a professional graphic designer to design a flyer for your marketing campaign. Afterward, you can easily run off copies of the flyers for a few cents or you can post the flyers on social media to increase brand awareness.
burger flyer

Flyers provide high impact

Flyers can easily and quickly reach a large audience, sometimes faster than other means of marketing. They also take the guesswork out of where or when would be a good time to promote your company. Simply hand out flyers or post one in areas where your target audience would see them. With flyers only requiring a spot for posting, many local shops and restaurants are usually very welcoming to businesses posting a flyer or ad in their store.

People love physical marketing

Having a nice, well-printed flyer in your customer’s hand is always a good thing. Spend some extra money to get your flyers printed in high quality on high-quality paper and your customers will take notice of the extra mile your company went to get their business.

Do you have a flyer design already and are in need of a printing service? Perhaps this post inspired you to add a flyer design to your current marketing campaign? Contact us at Optamark Graphics and we can help with all your flyer needs, from concept to design to print to delivery!

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T Shirting Printing: DTG vs Screen Printing

Are you ready to start your own t-shirt line? Have you already begun thinking of all the designs you want to get imposed on your t-shirt? Before you do, did you decide on the method you’ll use to print your custom tees? In the t-shirt printing world, there are many different options available, each one with its advantages and disadvantages. Two of the most common printing methods for T-shirts are DTG and Screen Printing. Here is some information on both methods:

Direct to Garment (DTG) Printing :

DTG printing is the process of applying ink directly onto a t-shirt with inkjet techniques. This method is like printing on paper; a special printer is used to deposit the ink directly onto the garment to reproduce your design. The inks used in DTG printing are specialty water-based inks, which are easily absorbed by the fibers in the garment.

DTG printing allows printers to print higher detailed images and designs on clothing items because it is just as precise as your desktop printer. This also allows DTG printing to be the best option if you have multiple images or complex designs; there are endless options!

DTG is also more affordable than screen printing. Unlike Screen printing, there is no requirement to print a large quantity at once. Orders for DTG can be as little or as large as your company desires!

Screen Printing :

Screen printing describes the process of pushing ink through a mesh stencil called a screen onto fabric. In the stencil, your design is “cut out” creating small openings in the mesh where the ink will fall through to create the design only in these areas. Ink is deposited onto the screen and then pushed and pulled over the garment with a blade of a squeegee.

Unlike DTG, with Screen printing, only one color can be applied at a time. Because of this, screen printing is a good option for designs that have limited colors and are not greatly complex or detailed. Screen printing is a good choice for simple designs with one color and for large orders that are of the same design.

While the garment printing world can be a little confusing, here at Optamark we offer both services with experts in printing who can help assist in determining which method is best for your product!

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Choosing the Best Promotional Products

Promotional Products in marketing is moving toward being one of the best ways to receive large amounts of consumer interaction. It’s simple – people like to receive free things a.k.a.Promotional products. Promotional products are a great way to spread your brand. Handing out a few  t shirts at events or even handing out a pen to someone who comes into your storefront will have a huge impact on your customers.

According to research by the Advertising Specialty Institute, one third of consumers said that they are more likely to do business with a company after receiving some type of Promotional item than they were beforehand. Consumers mentioned that they not only remembered the name of the advertiser, but they also felt more positive about that company. According to the Promotional Products Association International’s 2017 Consumer Study, “promotional products were ranked highest by consumers across all generations as the most effective advertising vehicle.”

Wow, Like we said – people like free (promotional) things. Taking all this data into consideration, businesses like yourself, need to ensure that you chose the best promotional product for your target consumers.

Here are some tips for choosing the best promotional products:

1. Consider Functionality.

The main reason people keep promotional products is because they’re functional! Consumers  think of functional as something that has  multiple purposes or has one purpose that can make a task easier. Consumers can use your functional product daily, so that your company will always be in reach.  No matter what your business is or what size it is, a functional promotional product will always be a successful option for marketing.

2. Consider what’s trending.

Another big reason people enjoy promotional products because they fit their style or personality. To help customize common marketing campaigns, it’s important to keep up with industry and retail trends. In the now promotional items attract people to your brand through popular colors, textures and construction! Everyone likes to be in trend, and will usually keep promotional products that are “trending”.

3. Consider the location or event.

Handing out promotional products at events, conferences, concerts etc. is a great way to promote your company. Choose promotional products that relate to and can be used at that specific event or location. Have a booth at an outdoor event, pass out hats and sunglasses. At a concert try light up gear, fun flags, tattoos and even portable chargers. Not only will consumers use your product that very moment, they’re also more likely to keep them because they are tied to an experience.

Using these tips and Optamark’s amazing selection of promotional products, incorporating promotional products into your current or new marketing strategy will be a breeze!

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Custom Design Postcard: Applications and Printing Tips

While there are many different marketing methods, a simple custom design postcard mailed to a customer can make all the difference with increasing sales and revenue. With most business-to-customer connections being done through email, a custom design postcard in the mail is the perfect wake me up to sleepy customers who might have missed some of your previous outreach emails. It’s also a great way to say “Hello!” to new prospective customers.

When using a custom design postcard for promo, you can’t just use any old card – some generic designs might not market your business to its fullest potential. The best route to go would be a custom design postcard that can effectively market your business in a unique way. Here are some tips for the design, printing and application of a custom postcard for your business.

To create an effective custom design postcard, you should know these two things :

1. Know your customers. Design your postcard for the audience you are aiming to market to. For example, use bright colors, fun fonts and abstract designs for teens and young adults or try muted colors and simple designs for an older, mature customer.

2. Know your intentions. A good custom design postcard will  displays exactly what is being marketed. Ask yourself if you are reaching out for promotion, for an event, or for a personal reason? Then start designing!

Have a design already? Click here to visit Optamark’s print products page for postcards!

To print an effective custom design postcard, focus on these things :

1. The Right Stock. The type of paper your postcard is being printed on can tell a lot about your business to your customers. Consider going with a thicker stock as opposed to something lighter. This can let a customer know that you put a lot of thought and effort into reaching out and connecting with them. Also, consider your design. If your postcard is featuring a lot of photographs, glossy is the way to go. Have a lot of text? Try matte.

2. Image Resolution. Remember to look for high-res images and vector graphics to ensure the best quality after printing. No one likes a pixelated postcard, which are often a sign of a low-res file or images. Avoid this by using only high quality graphics.

As mentioned earlier, remember to always switch it up with marketing and use different medias to reach out to customers. While these are only a few tips on creating a exclusive custom postcard design to connect with customers, there are many other methods to be innovative with custom design postcards!

If you’re still not sure about using custom design postcards in your company’s marketing, let us know in the comments!  We’re happy to help.

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Tips to create Great Marketing Material for Halloween

The fall season brings with it the spookiest holiday of the year: Halloween! October offers plenty of opportunities to increase brand awareness, reach new markets and jump-start your holiday marketing.

Halloween has a proven record of staggering searches, a record of sales and receptive branding opportunities if your company chooses to take advantage of the related eye-catching products.

Take advantage of smartly tailoring your marketing and print / promotional products for this holiday season. As they say: if the broom fits, fly it!

Here are some ideas to jog your creativity.

Themed Pillows

Pumpkin Themed boxes are so darn cute for Halloween parties or as hand-outs for your clients and co-workers!

Fill them with branded candy, stickers, pencils, crayons, and MORE! The options are endless!

Jelly Beans and Printed Peppermints

Don’t limit the treats to the children on Halloween!

Bring in the best part of the season to your company by providing customized and printed candies with edible ink.

A tin full of these little treats are sure to catch the eye of your consumers and what better way into someone’s heart than through their stomach?!

Create a Mailer

Make your customers smile with a custom Halloween postcard from your company and their employees. The Halloween weekend is a great reminder that the Holiday season is soon approaching and for provides the opportunity of coupons and discounts for your services, or simply a festive way to say “thank you”.

Whatever you choose, the colors of the season will make sure it stands out and is memorable in the minds of the readers.

Early Bird gets the Worm

Want to try out a new social media campaign? Debuting a new look for your website? Starting your Christmas marketing early allows you to test out any new initiatives and work out the kinks before the holiday season picks up.

You can spend more time on the shopping experience and focus on the branding vision of the company as it relates to customers. This is the perfect chance to focus on showcasing your products in a memorable and eye-catching fashion.

Get into the holiday spirit with the help of Optamark graphics and strengthen your seasonal marketing strategy this year!

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Business Cards – Dos and Don’ts

In an increasingly digitized world, it’s important to remember the role of the business card in representing your brand. Especially while networking at social and business events, business cards come out to be a true business saver as a quick reminder of your brand and what your company can offer. You have probably received a bunch of business cards during an event or a meeting, but how does one really stand out?

We all forget about those small details that can add a spark to the business card. Understandable/crisp text, beautiful graphics, and a professional look are the few factors that contribute to the success and failure of a business card. Let’s take a quick look at some of the dos and don’ts of business card design:

Dos

Go for a Professional Design

A business card is the reflection of your company or brand. Remember to maintain professionalism with the design to display preparedness and your passionate drive for continued work. Match the overall design and branding of your other promotional products with your business card design to maintain a consistent message with all potential clients and colleagues.

Utilize the Back Space

Don’t forget about the valuable space on the back-side of the business card! This can be used for showcasing your company logo and contact information. Alternately, if your business takes you internationally, print the same information in the other language on opposite sides. Your foreign business colleagues will appreciate and remember the thoughtful gesture.

Focus on Readability over Creativity

Choose your creative fonts wisely. Avoid decorative fonts like Comic Sans, Viner Hand, Lucida Handwriting, Monotype Corsiva, and Gill Sans etc. A legible business card is more memorable and a follow-up is more likely when the contact information can be read with ease. Remember to keep the fonts large enough so they don’t need to pull out the reading glasses to dial your phone number!

Don’ts

Avoid Overcrowding

Don’t send mixed messages. Remove anything that doesn’t directly represent your brand. Reach for simplicity for your visual choice and keep only the necessary text related to your company and contact information on the card. Present it as a reminder tool to direct client’s to your website or to contact you for any follow up information.

Outdated Business Cards

As your company information changes, remember to print new business cards each time. Avoid making changes in pen or pencil as this reflects your overall image of professionalism and may confuse the client when attempting to contact you. Business cards are the most inexpensive way of marketing-don’t cheap out and make sure to get them replaced!

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Get yourself Noticed with Creative Business Card

Business cards are highly important even in the digital world. It is a kind of self promotional tools that cannot be neglected. Though it is a small piece of paper, it can do wonders to gain recognition for your work and build a larger client base. The Business card can do excellent job of branding yourself and your business.There are always opportunities so why to take a chance?

Either you design a card by yourself or design it from pre-defined formats, it has to be very special and attractive that particularly focuses on typography. When you are meeting people and speaking to them face- to face, you are able to share a lot more about yourself. When Business card is designed correctly, can speak volumes about its owner.

Since a business card is the company’s best buddy, don’t make it flashy. Such business cards are easily forgettable because they don’t have appealing factor. On the same time, they don’t have to look monotonous also. So it is a real challenge to choose the right design and style of the business card to make it look creative in every sense.

Put creative elements in your business card to make it look professional, readable and nice. It must represent your brand in such a way that your clients get to know who you are, what you represent or deal in. So it is really important to showcase them your complete story.

How to Put Creativity?

The Key points to be creative is you can add elegantshapes, A simple change in shape can set your card apart from the hundreds of others that use the rectangular format. A square is a simple, elegant shape that provides a great starting point for a business card.

Upscale your Business card,adding extra elements like sleeves can make your cards feel more upscale. The process of taking the card out is reminiscent of opening a gift or a letter, which makes the idea of receiving it much more exciting.

Business cards don’t have to be flat and static.You can make a first impression with fun and informal card, which is a breath of fresh air compared to standard ones.

To sum it up keep it simple,never underestimate the power of a clean design with readable text and no clutter. A too-busy card will hide the message your business is trying to convey.  Use your logo as the basis for the card’s design.  Your logo is like your brand’s signature and a noticeable company logo is something people will remember. With optamarkgraphics make your business card one nobody will forget.

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Marketing needs Innovation to get noticed by Customers in todays world.

As we have landed in digital world we need innovation in our marketing strategies. You read it very right. Previously we used to advertise through mediums like TV, Radio and Print (magazinesand newspaper advertisement). Now we must present and show innovations in our marketing strategies.

To promote our Brand and products we need different mediums and innovations in every stages of Product Life cycle. So the question arises how to do innovative marketing. so we have the answer for you.

Innovations in Promotional and Print Products-

Being an asset to the company, you have a responsibility towards making your products and brand niche in the market. You can be innovative through promotional products like USB Devices, Pens, T-shirts, Caps, Tote bags etc. with your Brand names on it. Also you can be innovative through Print marketing with coupons, Leaflet, Banners etc.

It is important to have an expert and dedicated team that identifies and give you best promotional and printing products for your campaigns.

Viral Marketing

Marketers are constantly creating new business ideas that keep their products in the heart and minds of the global consumer. Each time a new product is created, customers must be given a reason to dream about their future purchase. Getting your customers talking about your products and services is very important to growing awareness for your business.

Create Brand Awareness-

Compelling marketing campaigns drive customer attention so try to create brand awareness. Once people will feel connected to your brand and get aware of the product you intend to sell, they will be shifted to direct purchasing thereon.Successful brands drive customers no doubt but ever wondered what the basic strategy is. Well, they believe in inspire people to see their product and not buy it. Buying is a natural process so let it be!

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Is There Any Need Of Custom Envelopes For Small Businesses?

There has always been an ambiguity about the marketing techniques that should or shouldn’t be followed by small businesses. At the same time, unlike large scale businesses, there are many things that small businesses don’t necessarily need to have. One of these things are the custom envelops.

The question is that do small businesses really need custom envelops? The answer depends upon the kind of business you have and if you feel the need. Envelops are used in many ways in a company. Therefore, these can also be used as an effective tool for the marketing. If you have an impressive custom envelop with your brand name and logo printed on it, this will surely remind the viewer about your business, every time it is seen.

These envelops creates very impressive first impression. Second considerable aspects that is associated with this topic is that the custom made envelops are created with premium paper. Thus it not only looks good but also creates an impression on the viewer that your company has a standard and it must not be taken lightly.

If by now you are thinking about the prices of these envelops then let me tell you, these pieces are available at a very convenient price. If are associating with a company like Optamark Graphics, you will be able to save a huge sum of money on this highly effective marketing trick.

Other than the custom envelops, there are various other stationery choices that can be made. These options will not only help you with effective marketing but also will create best impression on the viewers and might pursue them to avail your services as well.

It doesn’t matters whether you have a small scale or a large scale company. It only depends upon your budget and brilliant sense of marketing.

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Why Do You Need To Print Premium Menus For Your Restaurants?

Do you have an upscale restaurant? Have you ever considered offering some interest on the menu of your bistro? If not, then here are some reasons that will help you in making the choice that you need to make:

  • Premium menus are made of premium paper. This shows the class of the restaurant and how you are better than your competitors. When the customer will hold the menu in their hand, it must not only provide them a pleasing visual but also define the quality of your brand. This way, people might be able to recognize you as the restaurant brand that has the smartest menus.
  • Premium menus are always subtle. If your restaurant has class then everything associated to it has to be subtle. You will never see premium print products in vibrant hues and disturbing designs. Their simplicity is their greatest strength. Therefore, to create a perfect impression on your customers, you must opt for premium styling and designing of the menu.
  • For the creation of premium menus from the best designers, you actually get to have a say. They sit with you and ask you about the elements that you want to add in the menu. Sometimes, you want to give them a personal touch. Thus, premium menu will also be a great deal for the ones who like to contribute in the designing process of their personal venture.
  • Usually, the term premium tends to give hiccups to the people since they mean expensive. But, quality companies like Optamark Graphics always provide you these products at the budget that is convenient for you. Budget should never confine you in increasing the standards of your brand.

Now I guess you know why you need premium menus for your restaurant.

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How Brochures can be an Effective Marketing Tool?

Brochure is a printed piece of material that is used widely to showcase any brand, company, organization or a venture. Usually designed in a trifold layout, this piece of paper can do wonders in promoting your brand on a large scale. It is a highly important and significant marketing tool.

Despite the other marketing tools, brochures are on cloud nine because they look captivating as well as attract people towards the information featured in it. More of a collectible item, brochure is not to miss!

Why you must add brochure to your marketing armoury? Take a sneak-peek :

  • For small businesses, it is a great tool to gain the attention of the customers. Even on a tight budget, you can get your own brochure designed.
  • No matter the print media is expensive on pockets, but still it is quite handy and less expensive than magazines. Advertising in newspapers and magazines go unnoticed at times because of the other companies also doing the same thing. Get noticed by public through brochure advertising!
  • Add interesting images and visual effects in the brochure to keep the customers hooked. Because loads of information is provided in a single piece of paper, it is really supportive for the customers to get a deep insight about your brand.
  • Display anything in the brochure like products, services or anything you deal in. There is no thumb rule as to display only the optional items – Go creative and be promotional.
  • Now guess what is the best thing with brochure marketing? Well, they are cost effective as with each brochure, the cost keeps going down. Regular number of print products can be availed at discounted prices.

Given these exciting benefits of brochure marketing, you must not forget that the images and quality of content is not to be compromised.

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Be Creative and Different with T-shirt Marketing

Still you don’t have any of the t-shirt or hat presenting your brand? Dude, you are very late in that case. Yeah, t-shirt marketing has been doing rounds for a while now and trust me, it is going to earn you a lot more revenue than you ever thought of.

You must have seen a lot of people wearing branded t-shirts with their company’s logo or name printed on it, haven’t you? Well, it is a cool way to make people aware about your company and see the user base growing. Just think of people sporting a smart tee with your name on, it sounds just so awesome.

When it comes to marketing, loads of ways are there like caps, mugs, bags, water bottles, mats and beverage holders etc. Why not add t-shirts also in the marketing realm as it is a cost effective marketing trend prevailing these days. While a smart entrepreneur is he who knows how to effectively use t-shirt marketing because in today’s ad-choked era, it is actually difficult to lure the customers towards your brand.

Make your Employees Wear T-shirts Featuring your Brand

All what matters to the company are the employees working under it. Make your employees wear tees and market the Promotional Products or services in their own natural way. It would definitely be a win-win situation if they do the marketing in conferences or corporate events. T-shirt marketing is a silent advertising campaign as you don’t have to speak rather people find you themselves if your t-shirt is creative enough.

Carry the T-shirt Everywhere

When you are not working, carry the t-shirt with you. Place it on the back of the chair so that people can notice. Or while travelling, you can fold it and place it in such a way that the brand logo or name is clearly visible to others to get noticed.

So make the most out of every opportunity you get and think outside of the box to capture maximum market in an easy and fun way.

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Stickers- The Best Marketing Tool Ever!

If you are looking for the most versatile marketing tool, have you ever considered using the printed stickers? These are the things that can be used at different places in different occasions and these are also highly cash effective. The sole motive of printing a sticker is to draw viewer attention towards it and spread the message. As I mentioned earlier, these are the highly cost effective choices that you can make since the paper used to create stickers is thin and less expensive. There are many other elements that influence the cost of these things.

Anyways, let’s see how a sticker can affect the marketing :

Once your brand has knocked the market and you are into routine selling, you need marketing to spread news about the latest or upcoming events. Using fancy marketing stickers with great content and attractive graphics will surely steal the deal. All you have to do is to get the graphics done beautifully and the content of the sticker must be clear enough so that you can spread the news in the most appropriate way.

Throwing pamphlets about the event could or could not draw maximum customer attention. It is because when you hand over the brochure or pamphlet to someone, it is not necessary that they will see it. On the other hand, stickers have the magnetic effect.

Imagine the difference between something that is floating on the road and something that is attractive enough and stuck on a vehicle or the main road of your town. Anything that has more appeal and is more available to maximum number of eyes will result in better marketing.

So this is where we end the discussion that in any case, stickers are better marketing tools than many other things that are listed on the menu. If you haven’t given it a try, I suggest you must get started!

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Fridge Magnets- A Powerful Marketing Tools

There are some things that sound a little lame but they can work wonders for you. Have you ever thought about refrigerator magnets as a marketing tool? Well, if you haven’t yet then you are missing out a great opportunity to effectively market your business. Here are some reasons how fridge magnets can help you with brilliant marketing:

  • Fridge magnets are commonly used to attach important documents or pictures or artwork on the fridge. Therefore, it is an important thing that can be used by everyone. Giving a refrigerator magnet to the customers for marketing purpose will prove out to be the best and simplest marketing strategy that you have ever pulled.
  • Unlike other marketing tools like a brochure or a postcard or direct mail, fridge magnets can come in constant view. Once applied on the fridge, you will always look at it, whenever you open the fridge.
  • You might not know this but the things that are repetitively seen always create an impression on your mind. Constant brand reinforcement always affects the customers. It is impressionable and someday the customer will surely take a step towards availing your services or buying the print products that you are dealing in.
  • Your friends visit your place and you all plan to cook together, this is the time when fridge magnet will multiply its audience. The companies that are making these magnets must create a beautiful design so that it can tempt the passer bys. If there will be something highly attractive attached to your fridge, people will surely notice and might want to avail your services.

Sometimes, an idea that comes out of the blue turns out to be very successful. I bet, if you choose this method of Optamark for your business, you will surely witness some great results in future.

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7 Interesting Facts About Printing

  • The global print industry is estimated at USD 898 Billion!It is estimated to be 8 times bigger than the video game industry and even rivals the auto industry. The global printing industry is forecast to reach $980 billion by 2018, driven by growth in packaging and labels, rather than graphic applications.
  • The USA is the world’s biggest print market. As per statistics, Japan is the next in line for its vast print market, followed by China, Germany, Great Britain, Italy, France, Canada, India. The future landscape in printing for India is expected to change within the next five years.
  • Direct Mail Marketing encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. The response rates for direct mail marketing are 37% higher than email marketing response rates.
  • Printing has been found to be 43% less annoying than the internet. Customers are often perturbed by the large number of promotional emails and messages. Surprisingly, they now appreciate a nice catalogue or a thank you note in their mail.
  • The retail cost of black printer ink is one of the most expensive liquids on the planet, far exceeding oil. Infact, it even exceeds the costs for the space shuttle fuel (on a per gallon basis). The black printer ink costs over $2,700 per gallon!
  • A 22 page Japanese book containing pictures of the flowers of the four seasons holds a Guinness World Book of Records entry. This is no ordinary book; it’s the world’s smallest printed book, 0.74 x 0.75 mm (0.0291 x 0.0295 in).
  • Chef Homaro Cantu, of Moto in Chicago, started printing out delightful sushi entrees using a Canon i560 inkjet printer with edible ink in 2005. His customers find his imagination admirable – so much so that they’re willing to pay upwards of $240 for his experimental tasting menu.
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How Can Optamark Solutions Change Your Life?

Being a business owner could be a thing of proud but whilst you have to pay a lot of hard work to be a successful one. While you worry about the promotions of your business, I propose the services of Optamark Graphics- A Leading Printing E-store to get best services. This brand is structured to offer services in the niche of printing and graphics. So, how can this brand change your life and award you with a crown of best company in the industry? Let’s see:

There are various kinds of promotional and print products that could be of great help for a business. By tagging up with this brand, you can get a mammoth of fine options to promote your business. It is no new brand in the industry and thus they understand the highs and lows of the market to lead you towards a right solution.

The guidance by any company is very essential to win the interest and trust of the investor. That is why the team that is behind the unleashed and superlative success of this brand believes in delivering assuring guidance to the customer. Also by engaging you with the latest market trends, Optamark makes it simple for you to understand the steps that you need to take.

After satisfying you with the answers, they get into the world and bring you most practical and reasonable promotion options. As you visit their e-store, you will discover the hot selling products and services at the website and get to avail what’s best for you.

Optamark Graphics is rising and shining in the industry due to its credibility and compatibility with the customers. So if you are looking for printing or marketing solutions, I bet you cannot find any website better than Optamark Graphics.

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Getting Right Exposure For Your Business From The Printing World

Making right choices for the development of your business is that one thing that every person do for their business. By bringing right methods for rescue, you always try your best to multiply the positive effect for your business. So there are certain things from where you can start the marketing of your business. Do you wanna know what those methods are?

There is always a plan that can help you in achieving the heights where you want to go. That is why Optamark have made out a plan for you that will help small scale business to out shine:

  • Just like I said above, there always have to be a plan and a plan first need to understand the basic strategies. If you have a different niche offering then you don’t have to struggle much in gaining familiarity. At the same time, if you have a common niche business then you will have to put in a lot of hard work to make people prefer you than all others in the market. So before getting into marketing, just study on the kind of audience you have and the prospective of the business.
  • You need to maintain your budget and for that, it is quite necessary that you select simple strategies first. Marketing as a package is quite expensive. But to be honest, you don’t need all the strategies to be implemented at once. For startups, the best practice is of printed products to market their business. It could be simple brochures or flyers, or promotional products. It is a budget friendly practice that will help in making a huge positive difference to your business.

Make certain that you have a full fledge plan before you dive into full fledge marketing.

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3 Holdups To Avoid While Selecting A Printing Company

Be it a small scale company or a larger one, every venture needs help from printing companies for various purposes. But because most of the service takers don’t know about the pinned points that are to be considered while selecting a company, most of them end up with the wrong ones. Considering the multiplier effect that is created by printed promotional products, it is indeed necessary to seek help from a reliable company. So, we will check out some 3 common mistakes that usually people make but must be circumvented:

Firstly, people trust on the foe promises that are made by the printing companies. If you are hiring some brand online then it is necessary to contact their previous clients. This will give you a clean insight on how the company performs and how authentic they are. Most of the services takers do not cross check the previous records of the printing companies and this is where they get stuck with a wrong brand. So make certain of getting in touch with some previous clients before you hand over the contract to some company.

Ask yourself, how well does the printing company guided you? It is very important for a brand to provide satisfying guidance to every service taker. If a company is not putting in much effort to satisfy you with their answers then this will be a bad choice to get associated with such brand.

Have you ever asked them for a test drive? Well, I would say that it is also very important. You must ask a company for a test run or a specimen printed product, in order to ensure that you are getting what you want.

If you want to skip all the trouble then I would ask you to contact Optamark and get accurate solutions for your needs.

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Redefining the message to market strategy

The world of printing is fast changing and requires one to adapt to the new technologies while finding solutions to the older ones. Optamark, under the leadership of Tarang Gosalia, is redefining the printing solutions while attending to the marketing, logistics, and digital promotional activities. We are committed to providing a fully integrated service – marketing concept to implementation. The approach of the company and the dedicated team ensures that you receive all the assistance to master the marketing strategy, and move, merge, and get along with the changing trends to compete with the best in the market.

Optamark believes in one thing – providing an affordable solution for print and marketing activities. The beginning of the day at the work starts with finding new ways to make your task easier. Today, we offer a broad gamut of solutions with a streamlined approach that power the Message to Market strategy with the needed quality and speed. The approach ensures that the products intended for the targeted audience reach effectively with the right amount of flair. The workforce is compassionate about offering affordable and quality solutions, which is the primary element of the growth of the company.

The foundation and the motto of the company are to provide superior performance and value in everything that we do, create and offer. The driving force of success is the culture that strives for excellence and embraces innovation. We develop trust through our solutions that demonstrate our capability and strength. It further displays the equality role across out employees, clients and communities. We nurture creativity to offer simplest and attractive solutions to any problem or the requirement of a marketing need. With everything available in a creative manner, Optamark is a one-of-a-kind company that is bound to take your selling activities to a new level.

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Varied Sorts Of Commercial Printing Products For Affordable Marketing

Regardless of the type of business you own, marketing is its oxygen that keeps it alive and flourished. While commencing a new business, our prime motive is to look for marketing solutions that are relatively affordable. Printing product promotion is the most reasonable kind of promotions that will not cost greatly on your pocket but the results will be astonishing. So with respect to this niche, we will today discuss about different sorts of commercial printing products that can be used for promotions.

Flyers

A flyer is the most conventional sort that strikes every mind when it is about print products. Synonymous to flyers, there are also leaflets and brochures that can be used for similar rationale. These are printed papers that include mostly a general information about the company, their idea of offerings or information about their upcoming launch or event. Most of the flyers include very concise and specific information.

Backpacks

We always notice the products that are trying to convey some message. Imagine if someone is standing in front of you with uniquely printed backpack the features logo and tagline of a brand. It will surely attract your interest. So when you will notice, you will enquire and half of the promotional task finishes there.

Mugs

Products likes mugs and indoor usable products are for in-house promotions. Only the walk-ins inside your office will notice these products. But if you to want to take the promotions with these products at a higher scale, then you might have to distribute the printed mugs in the public on a special event of your company.

There are various types of promotional products that go viral and bring you best results. All you need is to choose a right product for promotions and contact the finest printing company like Optamark to help you will ultimate printing.

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How To Market Your Business With Print Products?

Marketing should not be limited to online or offline. Both the mediums are equally imperative, if you want to target market as a whole. Personalized products have the tendency to feature your brand worth and value outloud. However, you might find a great variety of marketing products but it is equally essential to understand the right usage of these products. For most successful marketing strategies, you must have to understand various things that are included in the niche.

There are two things that have to be consistently present in every promotion product: the logo and company’s name. These are the two things that give recognition to a brand. You can use letterheads, newsletters, email footers, etc. for most conventional type of promotions. As much people will come across the colors, logo, graphics and name of your business, they will start recognizing it.

You don’t have to spend aimlessly in multiple products for printing promotions. But at the same time, you should also not leave any stone unturned to escape the effort of promotions with the products that you have selected. The logo and other graphics should be effortlessly visible on the products. For example, direct mail marketing is best served with the help of flyers and brochures. That is why while you get a flyer designed and printed, make sure it is done spectacularly. For this you need to consult a company that excels in delivering finest printing services. I would recommend Optamark as it is the best company for the respective niche.

You can also bring the creativity inside the office by getting your staff different types of products with a logo and tagline on it. This types of promotions can also influence and effect greatly on the people that walk in the office. At last, I would like to conclude by saying that printing products can greatly help your brand in promotions and it should be taken under consideration.

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How Can Printing Solutions Help You With Notable Marketing?

Marketing – I have been studying this subject for a long now but it just not appears to be ending for me. Every day is uncertain and you can expect prominent changes in the niche of marketing. However, there are certain techniques that have been followed for professional marketing for years. There is only one reason for why people use old techniques, they work.

Printing solutions have always been the key approach for marketing. Do you wanna know WHY?

Imagine a group of people wearing T-shirts with same logo and quotes on it. Wouldn’t you feel curious about what those like-looking t-shirts are about? This is the first step in which printing solutions make you curious about something. This will lead you to know about what those are and eventually you will end up enquiring about the brand. This is the first approach through which printing solutions makes you fascinated about some brand or company.

Next I would like to talk to you about the canopies that are used for the promotions of some event or brand. A finely designed and printed canopy will always attract you attention and you might find yourself interested in what is being sold. This is how printing solutions makes it easier for a brand to sell a product or entice people about some event.

As I mentioned earlier, marketing is a vast niche. Printing solutions can only be a contributing part of it but these are highly result oriented. And be it any industry, large scale or small scale, every company takes advantage from printing companies in order to make them visible in the world. If you are planning to create an industry, always remember that printing solutions are the ones Optamark will always bring you maximum customers and results.

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5 Shades Of Influential Business Marketing (Optamark)

As much as you want your business to do well among the competitors, the more marketing strategies will call you towards them. Marketing- a subject that has grown its lengths and breadths to a massive scale and with every passing moment, we happen to welcome new things. Considering the ever-admired strategies of marketing, there are certain things that have always been a rising sun in the niche. Let’s take a look at 5 Shades of influential marketing:

Printing Solutions

Well, as far as I have studied, printing solutions never went out of vogue. These are budget friendly marketing tactics that are followed by every large and small scale industry. This niche has been branched into major sub categories. It is inevitably the first marketing choice of every entrepreneur.

Search Engine Optimization

As we go deep in the marketing online, SEO is something that has become a sole means of survival. These are some set of strategies that are to be followed to attain maximum visibility among the customers.

Content Marketing

This one has recently got major acceptance in the industry. There was a time when people never focused on content marketing. But lately it appears that nothing in this world is possible without content marketing.

Social Media

As social media in current world has received gigantic acceptance, this one has also worked spectacularly in raising the bar of every business enterprise. This one can give unbelievable results to all the brands that follow its strategies acutely.

Events and Launches

Events and launches is one of the conventional ways to promote a product or newly launched business. This strategy can never go out of run.

You can refer Optamark Solutions if you want to avail finest services in commercial marketing.

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Invent and Reinvent Yourself with Optamark

The importance of business is providing customers with unique, innovative, and productive goods/solutions. Creating the ‘brand’ value and image of a company requires time and marketing solutions that help in logistics. Promotional goods are an excellent way to let know about the new product or business in the market. However, a careful approach is necessary during the initial stage of planning. At Optamark, we provide you all the facilities and solutions that pose as a foundation for your future growth.

Creating promotional products

Promotional products are not just any other products. They send a message to the audience about your company and the product that you intend to sell. Therefore, it is vital to think creatively and use all the available source to reach to the audience. Optamark, which began as a printing solution provider, today is the one-stop service provider for all the marketing, strategy, brand development, and logistics answers. We create promotional products that speak on behalf of your company. We collect the needed information such as the product itself, the targeted audience, their age group, location (if any), and the future goal of the company. We club all the information to arrive at an innovative idea of a strategy that will help you build the ‘brand’ image in the competitive market.

Create your identity

Optamark understands your requirement and assists in the entire phase of creating the ‘perfect’ strategy. Flourish your business and create a mark in the market by reaching out to the customers. Let us show you the way towards success by designing a platform that works best for your company. The creative team at Optamark invents new ideas, as the requirement is unique to every industry. They work as a ‘team’ and ensure that you have everything that forms a base for all your future needs.

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The Ultimate Guide To Smart Marketing

If you want to push your firm to the top, you will need to engage in the right form of marketing. There are so many different methods of choosing to market your products, but the competition is really fierce and intense. This is the reason; you need to look at some of the best possible ways by which you can market your firm.

Optamark is one of the ace agencies that have been working really hard to help you get the most out of digital marketing. If you too are looking for some key concepts which can push your firm to the top, here are the key factors you need to take into consideration.

Setting an online base

With the internet kicking in stronger than ever, it has become really important to set the right online base and then work accordingly. With the right services by Optamark, you can ensure that you will be able to set the right target base and spread your business in an apt manner.

Promotion

The key to marketing lies in promotion. You will have to be sure that you are engaging in the right kind of promotion. With so many different printing products which are available in the market, you can use them to impress your customers. Optamark specializes in the field of promotional print products and we can help you impress your end market with the best set of products.

So, the next time you want to come up with a business plan to impress your target market and reap in good profits, you know where to go. We cans make things happen for you and we have helped a lot of clients reach to the top of ranks as well. So, choose our services and cherish the benefits.

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The Accolades To Cherish For Optamark

Back in 2011, when Tarang Gosalia came up with the idea of a new start-up, he had no idea that he would be able to witness such a major and prolific growth in his business. He started with an investment of $4000 to make a new firm called Optamark. The main driving aim behind this new firm was to deliver the finest digital printing solutions along with promotional print products in a cost effective and timely manner. They focused on both small and large business and had the aim to remove some of the core bottlenecks which the digital printing industry often faces.

In a span of a few years, the growth which Optamark has seen has been quite spectacular and phenomenal. The annual revenue has shot up from $60k in 2011 to over $3 million in 2014. The company now has more than 400 clients and they are looking to expand both their business as well as the clients even further.

Recently, Optamark got listed at the 223rd spot in the 5000 fastest growing private companies in US. This is a proof of how commendable our track has been. It is news like these which give us the impetus to further expand the good work which we have been doing and take our growth to a new chapter.

Despite witnessing such huge growth, Optamark currently has 30 employees with 20 of them in Boston and 10 in India. With its offices spanning two different continents, the idea is to procure the best resources and manpower and offer optimized output which in turns helps the business in succeeding in an apt manner.

We are hopeful of adding more employees so that they could handle the increasing work load and service needs. The company believes in passionately following its core principles and mission which has brought it so far.

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The Things To Know When Opting For Promotional Products

When you are looking to promote your products, it becomes extremely important to be sure that you are putting in your money in the best choices. Let us see the main things which you need to know for the sake of being sure that you are buying the best promotional products.

The quality

Quality will always be the key when it comes to buying the finest promotional products. The main aim of buying these products is to promote your firm. Imagine, if you pick cheap quality products, what kind of impression will it project? This is why you should be a sticker for quality.

Keep it creative

There is no dearth of promotional products which you can use. It becomes important to be sure that you are coming up with new and creative ideas for such products. If your promotional product is out of the box and creative, it will surely help in improving the overall response which your brand will get.

The perfect price

Of course, we have a budget to adhere to. This is why we need to be sure that you are finding products that well suit your budget. When you keep an eye on the budget factor, it is going to help you plan the perfect promotional stuff at the estimated budget as well.

How do we help?

At Optamark, we have worked in this industry for so long that we are well versed with the dynamics. We no longer need to fret about the different aspects of how things should run. This is why you should make it a point to explore our diverse collection of stuff and then choose what seems to be apt for you.

If you have any special requests or suggestions, you can always chip in and we will try our best to help you.

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The Best Services For Improving Your Online Venture

The field of website development and designing is vast because there is lot that needs to be understood and done. There are various companies that have been working in this field but not everyone manages to offer you flawless services that can take you to the top.

This is where Optamark comes into play. We have an expert team that is thoroughly skilled and has more than 30 years of experience. The experience and expertise which we have gained over the years help us gain an edge as we can tailor the services offered as per the customer’s need and demands.

Setting You Apart

With our able services, you will be able to make your online venture thoroughly successful. We have it in us to offer you the best services which can make your firm stand out. There is immense competition in the market and this is why we will first of all research about the history of the firm. Once we have the details, the development and designing work begins.

Not only this, at Optamark, we want to take it a step forward and this is why we also offer the best printing solutions too. Our one stop print solutions offer the finest products which can help in efficient brand promotion. If you are relatively new in the market, the kind of marketing which you indulge in is crucial. This is the reason, we want to help you with your promotional activities and hence we will be offering some of the best promotional products which you want to use.

So, no matter what you are looking for, if your aim is to ensure that you can get the best services which could help you in your online venture, look no further than us. We will help you get the right foundation and you can build on that.

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Setting The Right Foundation In The Field Of Online Business

In the competitive world of online business, it can be really hard to stand out. There are so many things which you need to measure and analyze that it often gets hard to manage everything. This is why you may need the right professional help which can assist you in different steps of setting your business. Let us take a look at how Optamark can help you out.

Planning The Vision

When you are setting up an online business, the first and foremost thing which you need to do is make sure that you have a vision you can stick to. You need to decide what line of field you will be approaching and then you have to carve an identity for you. This is where branding and web development comes into picture. We offer both these services.

We have some of the finest developers on board who can go through the different intricate details pertaining to your business idea and can give you the best website with an appealing design. When you have followed these points, you need to focus on the identity of the brand. Make sure that your brand has an image which can make it stand out from the rest.

You need to ensure that your brand looks powerful enough that it can captivate the attention of the customers. We have some of the best promotional printing products and we also design brochures flyers, visiting cards and more. With these products, it will be a lot easier for you to handle the different details pertaining to your brand identity.

At Optamark, we strive for excellence because our main aim is to ensure that our end customers are satisfied and they are contented with what we have to offer. When we have managed to deliver the finest services, we know that they will always come back to us.

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How Crucial Are Promotional Products For Your Business?

There is immense competition in the world of business and with so many firms out there catering to the crowd, it is very important to stand out. As a business entity, you need to invest heavily in marketing and one such aspect is carving your own name.

In order to do so, you will need to opt for promotional products. All those firms who are well established and manage to get good sales turnover are known for their impeccable brand image. So, you cannot undermine the kind of importance which the promotional products would have.

What Are The Top Products That Could Lead To Improved Business Output?

The field of business products is extremely big and whopping and there are too many styles of products to pick from. However, let us focus on the key products which you could choose to push your brand image and make it accessible.

Business cards

When you are approaching new clients, it is important to have the right business cards. The business cards will help in projecting the perfect professional image and it should be designed in the apt manner. At Optamark, our main focus is upon designing business cards with a difference which is catchy, creative and professional.

Banner

If you are targeting online sales or even if you are on the lookout for good offline marketing promotions, you would need banners. We specialize in making some of the best banners that have been tailored as per the client’s needs. No matter what you are looking for, our company is sure to offer you the befitting design.

Flyers/brochures

It is important to have a well designed brochure that contains apt information about the details of your firm. Brochures can be aptly used for promotion of different events and discount campaigns.

Choose any of these products and pioneer your firm to greater heights.

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3 Tips For Designing The Perfect Brochure

Brochures and flyers are very integral for your business. When you are looking to work on the designing aspect, there are plenty of different things you will need to keep in mind. Here are 3 of the best tips which will come in handy for the sake of designing the best brochure which will make the firm stand out and look classy and top-notch.

Deep research is mandatory

A brochure or a flyer cannot contain filler information. It is extremely important to be sure that it is laden with the right facts and contains accurate information. This is why the first and foremost step which you need to follow is that researching about the firm is must. You need to spend ample time merely for the sake of understanding the details of the firm. Take a look at what the firm is involved in, their past record and the exact detail which they want to cover in the brochure.

Mix and match

Brochure should neither be too subtle nor too bright. While brochures are mostly seen as catchy documents which could capture the attention of people, it is important to be sure that you end up with a mix of extremes. Don’t make it too formal by putting in only light and subtle shades. At the same time, the brochure shouldn’t look like a children’s coloring book either. You need to mix and match to make it look exactly what you need it to be.

Add the right illustrations

A brochure should not be entirely text oriented unless the client specifies so. In a brochure, illustrations play a great role as it helps in jazzing up the whole display and will make it look complete. So, look out for the best set of images which you can add for having that polished look to the brochure.

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Eco friendly printing techniques

When you pick our internet printing administrations, you are not just sparing cash, you’re sparing the earth. Ours is an eco-accommodating printing organization, and we offer a decision of reused paper stocks and dynamic soy-based inks. We have environment friendly facilities all over. We consequently print your requests at the plant nearest to you, which lessens the separation you’re printing items are delivered to radically cut fuel charges. Conventional printing gatherings use petroleum inks which make unsafe ruinous unstable natural squanders which could bring about tumor or asthma assaults in long run. They utilize fossil oil for machines. In a stunning disclosure printing industry positioned fourth in the rundown of significant toxins on the premise of waste created, renewable wellsprings of vitality utilized and amount of utilized force. Conventional printing produces perilous and non dangerous lethal material amid whole process like waste paper, greasing up liquids, chemicals, inks, and dissolvable, messy cloth, channels, sponges, process wastewater, printing plates and void item holders. It additionally aides diminish you’re transporting time and cost! Your request will be transported from the office nearest to its destination, or you can give us a chance to mail it for you!

Our soy-based inks are benevolent to our surroundings, radiating less unpredictable natural mixes than customary petroleum-based inks. Some of our products are business cards, response cards, sales data sheets, brochures, welcome cards, newsletters, invitation cards, calendars, postcards and booklets. Eco agreeable printing organizations are substituting petroleum inks with soy or vegetable inks and reused papers are occurring of immaculate papers. The concerns of nursery gasses, increasing contamination levels and introduction to dangerous materials or cancer-causing agents are making print houses to change to become one with mother Earth and print green. The greater part of printing houses and distributed organizations has swung to reuse paper printing. Overall green printing routines cost lesser than customary. Alongside this it decreases their long haul risk towards environment and serves to safeguard or manage natural quality. It is without inconvenience and does not mean lower quality. You can likewise lessen your balance costs.

Eco friendly printing saves money on working and waste transfer costs. Printing on reused paper, soy-based inks and shrewd transporting all add to our dedication to decreasing our carbon foot shaped impression. We’re pleased with what we’re doing to spare our surroundings. Going against convention is good but that is not enough o be extraordinary. Above all a trustworthy relation with your clients forms the base of your business. Environment agreeable printing utilize hundred percent post-purchaser waste prepared chlorine free uncoated, made by renewable vitality sources like wind or sun powered force, soy ink or vegetables ink. It uses waterless framework which discounts the need of hosing frameworks utilized as a part of customary printing. Indeed, even the folios, cements and foil stamps utilized are environment agreeable. These days green techniques are exceptionally suggested by social activists and corporate houses. They want to run with printers who depend on and take after eco well disposed procedures.

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We make it happen by reflecting your concepts into reality with our product offering

With the astounding development in computerized printing innovation, our prestigious organization is turning up with imaginative thoughts to make pennants and notices that can adequately help in the building up of any business. We offer extensive arrangement advanced printing administrations can make extraordinary substantial configuration prints which can bolt the consideration of potential clients. These prints serve as versatile ads which are effortlessly convenient and can be set up anyplace. There are alluring, efficient and have a superior quality contrasted with the substantial configuration prints delivered by customary printing innovation. Today advanced printing administrations are no more constrained to paper prints. These can be straightforwardly printed from the PC and don’t oblige any middle of the road medium, for example, negatives or photograph plates. Vast arrangement printing is finished with cutting edge quality printers which ensure unmatched photograph quality. The hues are blur safe since the inks utilized are of predominant quality. Expansive organization printing administrations can be benefited of to make posters, banners, cards, presentations, charts, architectural designs and other prints. This procedure is done straightforwardly from the PC with the assistance of modern programming. Inkjet, dissolvable and light jet printers are utilized for the printing. It is every now and again utilized for on-interest or short-run shading printing. The computerized printing organizations acknowledge your records by email, or on CDs and DVDs.

The different favorable circumstances of extensive arrangement computerized printing are supreme picture quality, interesting printing methods, digital output reconciliation, cost viability and size variation. The quick turnout of the print makes it even more fabulous in all aspects. Not a single rock is left unturned in ensuring top notch printing services. A wide scope of substrates offers an interesting aspect and increase the scope of exploration and innovation. Huge configuration computerized prints are brilliant beautiful choices for your dividers. Suppliers of huge configuration computerized printing administrations can make staggering representation for the dividers, both in the home or working environment. Even the high-tech 3-D printing has left everyone astonished. Some amazing designs and superficial 3 dimensional designs resort to an ever rising innovation which illustrates a new creation. Regarding the innovation of 3-D printing, I would submit to you that powerless materials are just being utilized by some, for the most part specialists today, which just a couple of genuine commendable applications. The military is utilizing 3-D printing for more propelled things, and NASA made some rocket parts, which worked fine, so it won’t be long before they are utilized as a part of industry everywhere on our free-showcase. In like manner consider different mixes and even earthenware production warmth treated through temperature stoves, microwave broilers or covered to make composites as the last step.

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Printing Technology at a whole new level

With the rising advancement the printing thoughts have boarded another skyline. The thought of 3D printing has effectively bombarded the market. This is a remarkable method for expression that draws out the things in the 3 dimensional impacts. 3-D printing is driving a tremendous unrest in the realm of configuration and innovation. All the while, it is changing the way we consider the configuration, prototyping, and assembling of pretty much everything. The new approach exploits a generally better approach to make 3-D prints. All in all, these articles are made one layer at once by intertwining powder or setting down expelled plastic. Neither one of the approaches gives anything other than simple control over an object’s shading. 3D Printing is all the more usually eluded to is the procedure of making three-dimensional articles from a filtered or advanced document. The main procedure is making a virtual configuration of the item to be delivered. If the item to be made as of now exists and a duplicate or reproduction is required, then a 3D scanner picture of the item and CAD programming is utilized to make the outline; if, notwithstanding, the article to be made is another one, then a 3D displaying system and CAD programming make the virtual configuration. The product then breaks the last model into level layers. This record is then stacked into the 3D printer which prints the item layer by layer. The 3D printing makes the article by mixing every layer together consistently without the layers being noticeable separately; the finished result is a three-dimensional item. In spite of the fact that 3D innovation more likely than not been all that much in the vision of innovation for a considerable length of time, the advancement added substance producing hardware and materials started just around the 1980s. No two 3D printers are indistinguishable; there are contrasts in the way material layers are based on upon the other to make the last protest. A few strategies include liquefying or softening material to deliver these material layers.

Uses of 3D printing stretch out to a few zones like structural planning, wrongdoing scene examinations to reproduce proof, outline representation instruction, stimulation, scientific pathology for recreating tissue and bones and so forth, social insurance & medicinal, modern, retail, assembling, individual, and numerous others. This innovation in printing was in effect broadly concentrated on by biotechnology organizations and researchers for utilization in tissue building applications which could then create body parts and organs for therapeutic needs without the requirement for a contributor or live cells. The potential outcomes in therapeutic science for 3D printing are essentially immeasurable in light of the fact that it opens an entire new line of reasoning into restorative medications for illnesses and wounds where appendages and organs of the body are squandered and can’t be supplanted. Later on, it is anticipated that the innovation of added substance assembling will affect society and change the way business is finished. In the most recent year or thereabouts, precisely this innovation now showcases. It works utilizing various inkjets that set out an item, bead by bead. These beads are in a flash cured by UV light to frame a strong. The capacity to consolidate translucent and murky inks ought to try and make it conceivable to recreate the surface appearance of numerous organic materials that are additionally semi-translucent. That’s captivating work. It will introduce another era of printing application. Also, it will make the present era of printers look completely dated in only a couple of years.

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Simple yet unique printing ideas for a classy look

Printing looks best when it is done in keeping with the latest techniques. These are so many kinds of printing methods but one which look stylish, simple and unique is the canvas printing. This trend looks fantastic and has been sought by many individuals. Design and innovation puts in the spark into the thing that gets printing. All it takes is some innovation and some imagination. Printing can be referred to as a design art of putting in ideas and coordinating it with trend methods of incorporating the design with a superior quality.

Shading sprinkle canvas prints are an undisputed top choice. The shading sprinkle canvas method includes giving your photograph the highly contrasting treatment making an extremely tasteful, masterful feel however keeping the shading in one particular spot of the photograph. This impact highlights a specific piece of your images with a radiance of shading, so you can be extremely innovative and make some fabulous thoughts to upgrade the visual effect of your snaps. Case in point, you could keep the shading of your shoes, your hair, and a dazzling nightfall that you and your beau sat on the shoreline viewing. The conceivable outcomes are inestimable yet what is sure is that you can make some really dazzling canvas prints with the shading sprinkle system.

Why not get you or them some marvelous canvas prints with the one of a kind filmstrip montage, changing over your photographs into masterful and cinematographic divider craftsmanship with an aesthetic turn. Advanced slams into vintage for the absolute best combination of the fantastic and the contemporary. The bespoke filmstrip montage is outlined entirely for you by master originators and can be up to 3m x 1.5m. Your photographs are put one next to the other in an exceptionally contemporary and in vogue style encompassed by the excellent filmstrip impact of high contrast like a film reel. You will be sent a proof by email before the request is finished, so you will never be frustrated with your lovely filmstrip montage canvas prints.

All encompassing canvas craftsmanship is totally amazing. There are no impediments on the sizes of your all encompassing canvas, so you can truly fill a divider by adequately spreading your picture right over one side of any room! So shocking thus fantastic, all encompassing canvas prints light up any climate in an imaginative and absolutely exceptional route through the plenitude of shading and their smooth, brilliant impact. It is conceivable to either shoot or make your own scene, by either taking so as to utilize an exceptional camera, various shots and designing so as to sew them together, or one in Photoshop. If that you truly need to fill somebody’s heart with joy, why not add an exceptional customized message to the front or back of the canvas. You compose the words and we print them for you to give an additional included touch of shimmer and verve to your as of now astonishing canvas craftsmanship.

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Wide Format Printing – Our new Vutek Machine

Digital Print WHITE! – EFI VUTEk GS3200 Large Format Printer​

Digitally print WHITE! To accommodate the ever changing needs of our clientele, we have expanded our printing capabilities by introducing the new VUTEK GS3200 flatbed digital printer. This 3.2 meter (120”) state-of-the-art machine enables us to print on various substrates 2” thick or less (glass, wood, tile, carpet, paper, plastics, etc.) and do so at the highest resolution in the industry. “The quality of these prints is unbelievable! And the backlit panels we’re producing are absolutely breathtaking.”

For our sporting/event clients, we have put together some amazing pieces and this machine really differentiates good quality vs breathtaking output.

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