What Promotional Products Will be Trendy in 2020? See Our Predictions Here!

What promotional products are going to be hot trends in 2020? 2020 is here and we are so excited to see what promotional products it has in store for us. Will the 2019 trends still be hot, or should we expect other new products to spring up and take the top spot? What will happen with Pop Sockets or custom socks? What promotional products are you really hoping to start trending in 2020? Only 2020 knows what it has in store for us, but we have compiled a list of 5 promotional products that we think are going to be popular for giveaways and office gifts in 2020 Let us have a look for trendy promotional products in 2020.

Wireless Earbuds: You definitely knew this already, right? Wireless Earbuds have so much potential in 2020. They are so cool, it’s being rocked (yes, we know what we said–it doubles as a fashion item) by people everywhere now.
Wireless earbuds are an easy pick for promotional products because of the branding advantages they offer. Customers love the earbuds for a gift, and since those earbuds go with the customers wherever they go, it helps your company’s brand awareness and visibility. See? It’s a win-win!

Re-useable Straws: Re-useable straws were the winner of the 2019 Promo Item of the Year, according to the Advertising Specialty Institute. This handy drinking tool, which can be made of glass, stainless steel and bamboo, doesn’t seem like it’s backing out from the 2020 spotlight anytime soon.

Stainless steel Drinkware: Stainless Steel Drinkware will likely be a top promotional item for a long time to come. Manufacturers are very innovative and keep on pushing these products through constant repackaging. The manufacturers also try to improve their quality by making it more cost-effective and useful.
Stainless Steel Drinkware, just like the earbuds, are very good products that customers love to get as gifts and also show off company branding well. This drinkware has been in the game for a very long time and hasn’t lost its luster so far, so we believe that it’s going to continue that hot streak in 2020.

PopSockets and Phone Wallets: If your brand wants a promotional gift option for teenagers and young adults, PopSockets and phone wallets are here for them! With these, you can easily appeal to a group of younger would-be customers that you may not otherwise. We know that brands will continue to use these products as incentives to attract their target audience in 2020.

Custom Socks: Everyone loves custom socks! Their beauty and expression of creativity is something to really admire. Those cartoon characters and other beautiful designs can help spice up even the most boring outfits. Custom socks are suitable for fashionable and fun dressers and have a high probability of still being among the too promotional items for 2020.

So there you have it! Our predictions of trendy promotional products for 2020. If you would like to purchase any of these really cool products and or see a sample for marketing purposes, be sure to contact Optamark Print and Promotional to improve your chances at business/brand growth.

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The 7 Different Types of Promotion and How They Can Impact Your Business

Promotional strategies have developed over time in order to be able to create the space you’ve always wanted for your business. By creating communication between the seller and the buyer, promotional activities are quite useful for a business’ growth. Depending on the promotional strategy that you find appropriate for your business’ growth, you can choose to go for general advertising through posters with the help of Stamford’s printing services or social media marketing with the help of portals like Facebook, Instagram, and Twitter.

Every promotional strategy is formed as the outcome of a mix of a few different types of promotions. Based on the outcome you’re hoping to receive out of the plan, you need to work out the best strategy for you. The 7 different types of promotions that are followed in the process of building a brand’s image are:

Personal Selling: The very first form of promotion. With the help of person to person conversation, products and services are sold with the help of persuasion through either phone calls or face to face interaction of a company’s representative with a consumer. While cars and office equipment are sold through telemarketing, call centers are the perfect example of inbound marketing.

Digital Promotions: All forms of promotion found on the internet are part of digital promotions. Online advertisements through SEO, content marketing, social media marketing, PPC, affiliate marketing, etc. are all part of digital promotion. Although these tend to be cheaper and faster to create, the impact created by this form of promotion can take time to be impactful.

Public Relations: The maintenance of a public image with the help of non-paid media is known as the process of performing promotion with the help of public relations. Press releases are the most common method of announcing news, however, it isn’t the only way. These help in protecting, enhancing or even rebuilding the reputations of an individual, company or brand.

Sponsorships: Sponsorships are some of the most common forms of promotions. Every public event is supported mainly by sponsorships. In a sponsorship, a company provides resources and money for an event or to an individual in order to receive publicity and advertising for the same. These are a great way of taking up ‘paid ads’ to the next level since you are able to get the credibility of a celebrity through the same. For example, if a new and upcoming brand were to sponsor David Beckham, their sales would easily reach millions the next day.

Sales Promotion: Sales promotions follow the process of limited time offers, which tend to leave the customer in a position where they need to take immediate action. These include giveaways and sales, which leave customers tiptoeing throughout the process. Whether it’s a free item or an item on sale, most customers are likely to be attracted to a sale if they are shown that they need to pay less than the original price. Too many of these can ruin the excitement, so you should know your limit too. Companies like Optamark Graphics help in getting the best of all promotional products in order to assure that you get the quality you want for the price point that you set. As a screen printing franchise, they can help you get any and every design you need on the product of your choice.

Direct Marketing: While following through with a promotional strategy of direct marketing, the company reaches out to its potential clients by itself. With the help of emails and other forms of media, the company can inform the client about their ongoing offers and promotional details, etc.

General Advertising: General advertisements place brands on common ground. Without concentrating on simply one company, with the help of mass media like newspapers, magazines, TV spots, and billboard posters, several companies can get within the eye of the public with the help of general advertisements. Though these are not targeted, these can help with brand awareness on a more widespread scale.

There are a lot of different ways to combine the different types of promotions in order to make the most out of your strategy. Depending on your targeted audience and what you’re hoping to receive out of the plan of action, you can pair up 2 or even all 7 strategies to get your business recognized.

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Benefits of Promotional Products and Franchise- Reap from Optamark!

For a business, it can be strenuous at times to arrange financing for advertising. But just because your rivals spend millions, does not mean you too are required to do that. One can even benefit from various economical and effective forms of advertising. One such field of marketing is a fully promoted franchise.

Promotional Products are especially noticeable with an advertiser’s logo, name, or message imprinted to increase brand awareness among customers. Promotional Products are the most powerful advertising tool as they allow a brand to interact directly with the target audiences. It is the only marketing exercise that allows your brand to have direct physical interaction with people, promotional products create the most indelible brand experience.

A study confirms that about 90% of the product recipients remember the name of the advertiser’s brand. About 80% of them do business with the advertisers and 85% of people love receiving them. Promotional products do work!

Optamark Graphics provides commercial merchandising for brands to create a remarkable image in the industry. We provide a full range of branding products services for your business growth. Optamark serves cutting-edge printing, branding, and promotional products needed by the business to create a remarkable statement of your brand. We create eye-catching visual design and content though our promotional products which will boost your brand image.

We believe “products are made in the factory, but the brand is created in mind.” The human eye catches more than human ears strongly adhering to this, we create the best visual appearance of the brand, which will result in customers visiting your brand again and again. The design industry has changed tremendously and is continually evolving with the latest technology and equipment. Optamark is proud to have an avid interest in staying up to date with all the latest innovations, to ensure we leave no loophole in promoting a business through top-notch branding solutions.

Almost anything can be branded with the company’s name or logo and then used for promotion, right from a pen to a handbag. Optamark offers you a variety of promotional items such as bottles, eye mask, selfie stick, mugs, plastic bags, journal book, bags, sunscreens, umbrellas, and many others for you to choose the right product for your audience. Promotional products are the best tool for boosting user experience and interaction with your brand and eventually your business.

Advantages of Promotional Product Advertising:

  • Amplified image marketing
  • Promote better relationships with customers
  • Budget-friendly marketing tool
  • Boost brand visibility
  • Lead generation
  • Loyalty & Retention
  • Ability to stand out among your competition
  • Reach beyond your intended audience
  • Favorable ROI

Why Choose Optamark?

  • The one-stop destination for design and content
  • America’s fastest-growing company
  • 3 decades of expertise and experience
  • Cutting-edge technology
  • Custom solutions to individuals

Optamark welcomes the ones who looking to start their own business with the fastest growing industry. We welcome you to own part of Optamark and efficiently run your own business. As an Optamark franchise owner, we take your success as our priority and to stand by you in your journey with Optamark. We efficiently deliver results that make the brands shine. With the highest quality printing and promotional products can fuel your brand reputation. Whether you are a product manufacturer, graphic designer, promotional product distributor, we have your back when it comes to delivering a wide spectrum of commercial branding products may it be postcards or any other branding products. No matter what size company you have, we can achieve everything your business needs to be highlighted. In Stamford, promotional products have been served from a home-based service franchise, you can contact us today! With Promotional Product advertising, create a brand experience that lasts.

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Let Them Know That They Matter: Promotional Products For Your Clients And Employees

Just like handmade goodies have their own essence because they have a personal touch. Customized promotional products are the same. As the year 2020 begins, it can be a kickstart for your organization by giving token of appreciation to your clients and customers. You might have certain goals and plans for the new year. Then why not appreciate the people in your organization who are going to help you to achieve those goals? Needless to say, nothing motivates employees more than recognition and sense of belonging. Giving them awards, certificates or trophies has been an age old method to appreciate the efforts of the employees. This year, go the extra mile and give your employees something customized exclusively for them. We can help you customize some promotional products for your business which can be gifted to your employees and clients.

Why Promotional Products?

Whether it is a pen or just a T-shirt, items with your business logo printed on them along with the respective person’s name for a more personal touch to it. Promotional products are not only a powerful marketing tool but they are also a way to connect with your employees and clients at a personal level. People are always grateful for free products. Especially products that they can use in their daily lives. When you want to create a brand appeal, there is nothing as assuring as promotional products. Compared to other forms of advertisement, promotional products are a great value for money. According to a survey, 50% of the people who receive promotional products use it in their everyday lives.

With promotional products, you don’t have to use annoying means of advertising to stay in customer’s mind. Unlike pop up advertisements that can be irritating for your customers, promotional products can remain in the homes, office or cars as they gently remind people of your brand as they look at those products. Seeing your brand everyday as a product will be more likely to attract the customer’s attention and remind them of your brand.

Enhance Customer Loyalty and Brand Recognition

Promotional products bring in strong retention rate and bags loyalty towards the brand. With the help of well-planned gift items you will be able to target the right niche of customers and create a significant impact on the target audience. Promotional products with a simple message like ‘ Thanks for being a part of our journey’ or ‘ Thank you for being a loyal customer’ can make them feel valued. You can precisely target the type of customers and then distribute products accordingly. This will help you to keep your name in front of the network and sales contacts. Rather than using mainstream mediums like television, radio or web; going for promotional products can provide more return on investment.

Give Your Marketing Campaign a Unique Flair

In this highly competitive era, customers are looking for something new everyday. If you are not unique then your business will not stand out in this competitive market. Promotional products can be for motivation or for marketing. Both ways, it suffices the purpose effectively. Looking for quality promotional products for your business in Massachusetts? Get in touch with us and we will help you to create promotional products for your brand according to the kind of audience you want to target and your preference.

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Know How to Promote Your Brand: The Importance of Promotional Products

For the consistent growth of a brand, the promotion of their products is one of the most important parts of the process. Promotion can help inform and influence the customers in a way that leaves them wanting the product, even if they thought they didn’t actually need it. In Stamford, promotional products, advertising, and publicity are some of the top ways of working for the success of your business.

Promotional products are materialistic items that are imprinted with either the name or the logo of the respective brand in order to create more awareness of the brand’s image and have a more physical reach amongst the audience they’re aiming to serve. Since promotional products fall under the category of advertising that is physical and actually ends up interacting with the user on a more personal level, they are more likely to create a memorable impact on the person than the publication of a simple ad statement. With a consumer reach of almost 80% and above, you can be assured that a promotional product falls under the best forms of marketing for your business.

Besides the extensive reach that you are capable of achieving with the help of promotional products, they can also have the following advantages for your business:

  • Low-cost, effective marketing: Most businesses keep the actual cost-levels of the products in order to be able to distribute the items at a large scale, however, the impact caused by them is much larger than the money you’ll end up investing.
  • Brand recognition: If you are given a product, a mug, for example, and it holds the name of a particular company or brand, you are likely to remember the name even if you don’t want to. The name becomes a part of your subconscious as a result of its consistent presence. Brands that advertise their logos, Starbucks, for example, can easily be recognised by even just the colours of green and white.
  • Greater exposure: As mentioned before, if you were to see an ad statement made on a billboard or even a newspaper, it’s not likely to create as much of an impact on you as a T-shirt that has the company’s main slogan written on it could. While a statement on a billboard is a passing thought, a T-shirt is an item that stays with you, an item that you wear, needless to say, the impact is much larger than a vague image in your head.
  • Builds customer loyalty: If you were to invest a little more money in your product, or find a promotional products distributor that is reliable, and can be trusted to give you the best quality product, any customer that receives your product will associate it with the quality of the products you’re looking to sell. A good marketing process assures a good customer buildup. Optamark graphics is a company that can help you advertise your business with the help of quality promotional products. With 30 years of experience and a wide clientele ranging from universities to companies, your product will not only be top-quality but also be delivered right on time, if not before.

The distributor is as important as the advertiser. Since promotional products are known to create a memorable impact on any consumer, you wouldn’t want any potential customers to be driven away by the distribution of a promotional product that isn’t even satisfactory. If you can, for optimal satisfaction, advertise with the help of a product that is similar to your actual range of products. For example, a mug with the name of your company or its logo would be perfect if your brand sells coffee.

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How to Create a lasting Impression on Your Clients Through Gifts

Gifts are a way of showing appreciation to your clients for being the driving force that kept you in business all year round. Clients are an integral part of any business and determine whether a business outfit grows or declines. To create a lasting impression on your clients through gifts, be sure to select the best holiday gifts that they will really appreciate for a very long while.

How to Create a lasting Impression on Your Clients Through Gifts

  • Be Unique: You don’t need to be conformist when it comes to giving out valuable gifts to your clients. Be creative. Don’t just go out to any gift outlet to purchase gifts for your clients, show them how much you really appreciate them by branding gift products with your name or even customizing them to suit your client’s taste.
  • There’s no use in giving out gifts if they can’t serve a purpose apart from providing aesthetic value. Let your gifts be something they can use or something that adds value to their life.
  • You can kill two birds with one stone and give branded gifts. Create a win-win situation by giving your clients thoughtful gifts that make them feel loved and appreciated, while also spreading your message to potential clients through gifts with your business’ branding. Adding your logo or other unique visual designs on the gifts will ensure that everyone knows they come from you, thereby improving your brand awareness.
  • Another idea is to use your gifts to help the less fortunate. Here at Optamark, for example, a percentage of gift card sales are donated to charity. Everyone loves to be associated with a thoughtful brand that has the best interest of the public at heart.

Conclusion:

We hope that you can incorporate some of these ideas into your holiday’s gifts to your clients. Giving something that they will love and appreciate will impress them and ensure ongoing stability and visibility for your brand.

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Using Promotional Products To Elevate Your Sales And Developing a Strong Customer Base

Question: How can you use your current customer base to increase sales and build your future customer base?

Answer: By using the most cost-effective form of advertising in Stamford, Promotional Products!

By giving promotional items to current customers, you will create long-term relationships with them. You will create new customers by word-of-mouth advertising from your existing customers by handing these out. You will increase sales by using them as a giveaway when someone buys a specific product. It will also increase return visits from your current customers.

First, you got your customer to most likely buy a product or service or spend more money that was not their original intent when they walked in your store. Then this offer creates an “upsell”, and you accomplished it without pressuring your client.

Second, you just gave away a promotional product that is reusable for your customer, and in many cases even longer since it is something they can use. It is more “free advertising”.

Customers love to get something for free, especially when they were planning on buying something from your store in the first place. This helps you in creating repeat customers for your business. Now you have “upsold” two customers, possibly created free “word-of-mouth advertising”, and picked up a new customer who will likely help you to gain more new customers down the road. And the process continues on and on. This is only one of many scenarios that could take place with just one promotional product you hand out.

You could give a promotional product for each holiday throughout the year. On Valentine’s Day, try handing out a heart-shaped box of candy. St Patrick’s Day is always a perfect time to try a beer mug or shot glass. Then you got your final Holiday ” Freebie” of the year, where you can print “Seasons Greeting or Happy Holidays on so many different cool things to hand out. Every time you hand out a promotional product, you just gave a current or new customer a valid reason to continue to choose your business over your competitor’s. You have created more sales by offering a special that most likely was not on your customer’s list to buy. What’s exciting is that you will begin to build and maintain a customer base that will look forward to doing business with you for years to come, and maybe even make a friendship or two that will last for years.

When you sit down to plan your advertising budget for your business this year, think about what a simple promotional giveaway can do for your business. Be creative and use promotional items and apparel that do the following;

Will appeal to your customer base? Is it a product that your customer can use more than just once, and is visible to other potential new customers?

Does it fit with what your business has to offer? If you have an auto repair business, try a License Plate Frame, Pocket Screwdriver, LED flashlight key chain, or Ice scraper.

Think about how many Promotional Products you will need to order. How many people visit your store on a daily, weekly and monthly basis. Figure out how many are usually return customers and how many are potential new customers. This way when you order for a particular special giveaway like a “January Special” or Holiday, you have enough to hand out throughout the entire month. Always ask your Promotional Merchandise Sales Person to give you ideas and figure out these questions if you need help. If you have an experienced sales person who knows what they are doing and wants to keep you as a long-term client who continues to re-order, then they will be happy to help you.

If you are looking for useful quantified promotional products distributor or quality printables in Stamford, we highly recommend you to browse the services of Optamark.

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